Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.
In this episode, we're continuing a special series during which we're exploring how to use technology to help you grow things that are NOT membership.
In the work that I do with clients, I'm most often talking about membership growth, but in the quest for that, organizations often find themselves needing more people power. Questions begin to bubble up about who will help with outreach and follow-up.
If you've been listening to this podcast for any length of time at all, you know that we talk about membership growth a lot, but there are actually LOTS of other things that membership organizations want to grow, too: donations, sponsorships, volunteers, event attendees, certification holders, non-dues revenue, and more.
With this episode, we're kicking off a special series during which we'll explore how to use techn...
We're solidly into the 4th month of the year, which means there's an entire first quarter of progress in the rearview mirror. Often, the metrics that organizations look at most closely throughout the year is the number of members who have signed on or renewed. After all, these are the numbers that seem most directly connected to revenue.
Today, we're talking about a different number. How many PROSPECTS did you gain th...
This past week, I had the opportunity to be a guest on an episode of Radio-Free 501c with host Cecilia Sepp as part of her special series focused on the 21st Century Membership.
As I contemplated what being a "21st Century Membership" means in advance of the show, a few things came to mind.
I'll be curious to hear what you think.
Last week, I spent some time consulting with a small membership organization about their tech options. They've been operating primarily on paper but are now exploring how to up-level in the coming year. Their new membership chair was a flurry of ideas and optimistic about possibilities. It was an exciting conversation.
As I stepped away from the conversation, I had to remind myself that, despite the energy of the mome...
This week is another guest episode. This time, I’m joined by Amanda Lea Kaiser from Kaiser Insights. If Amanda’s name sounds familiar, it’s probably because she’s pretty well known in association circles, but it could also be because she appeared here on this podcast back in Episode 64. So if you listen today and want to hear more from her, you might scroll on back about 50 episodes and listen to that initial conversation, too.
This past week, Wild Apricot clients learned that a 25% price increase was coming to all pricing tiers in April. It's not unusual for companies to have to increase prices periodically, so this is to be expected.
Yet, every time the price of technology goes up, boards start to wonder if they need to look around at what else is out there. If yours is feeling that urge, you'll likely be interested in this article that I firs...
Today, I have a special guest with me. It’s been a while since we’ve had a guest episode, so I hope you enjoy this conversation with Aron Murch. Aron is the Co-Owner of 2H Media.
Aron works with nonprofits in Ontario, focusing especially on building video-driven websites that reduce confusion and encourage engagement. He believes that you can increase your signups and improve member satisfaction by understanding what you members val...
Do you have contacts who have just been sitting in your database for months, maybe even years, without ever becoming a member?
Some organizations keep those old contacts on their list forever. Other organizations are constantly trying to clear their databases out because the cost of their membership software is based on the number of contacts.
My recommendation for clients lies in-between those two approaches. In ...
Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.
Go ahead, raise those hands. I’ll wait.
If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, at...
For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less.
This means that this is the time of year when it makes sense to consider if these are the same results that you want next year. In this episode, I share 3 questions that organizations should be asking as one year winds down and the new one begins.
Recently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus. Along the way, I noted a few things that could be woven into the experience next time that will likely have an impact on membership growth. Listen in to catch what those are.
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25 CAREpoints Checklist...
In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices.
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New members: We all want them. But when it comes to attracting new potential members, is your organization falling short? In this week's episode of The Joy of Membership Podcast, I dive into five types Discovery Magnets (more commonly known as lead magnets) that can drive reach and new member leads for your organization. As always, after you tune in, feel free to reach out with any questions. I'd love to get to know you a...
This week, I'm wrapping up the 3-part series called "The Roadmap to Membership Growth". This has officially served as the kick-off for Season 3 of the podcast, and this is Episode 103!
If you missed the first six growth practices in The Roadmap to Membership Growth, be sure to flip back and listen to Episode 101 and 102. It's not that the practices have to be implemented in any particular order, but you'll f...
Ready for the next leg of our Membership Growth Itinerary?! Today's podcast is a brief overview of the second grouping of growth practices (remember - there are 9!) to achieve membership growth. If you missed last week's episode, listen in here, then come back and dive into ways your organization can improve member experience to achieve growth!
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It's your official welcome to Season 3 of the Joy of Membership Podcast!
In Season 1, you heard many interviews with membership leaders, exploring why they’re here, how they are being helpful to their audience, and what they’ve learned along the way. In Season 2, we explored lots of different CAREpoints...where what you do and how you do it makes a difference.
And now, in Season 3, we’re embarking on the next leg of our journey...
This week, Cecilia Sepp (founder of Rogue Tulips Nonprofit Consulting & Association Management Services) chats with us about how relations between local chapters and national organizations can and SHOULD work together. Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunteer. AKA she knows what she's talking about!
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As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.
When growth is the goal, the natural ...
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