The Joyful Communications Podcast

While chapter 10 of Joyful Copy unpacks the concept of pure goodness, the content for this episode dives deeper by exploring the nuances between secular goodness and godly goodness, along with practical business applications.

Upon examination, it is easy to see how the lines between good and goodness have blurred while some have worked hard to extract any hint of God from goodness that occu...

These days, it is not uncommon to see people exhibit kindness as a means to an end. 

But that approach, whether intentional or not, weaves in manipulation because you are doing things expecting to get something in return.

Imagine a world where your authentic kindness reaps MORE benefits and rewards than those who use kindness as a hook. 

Imagine ap...

We live in a world of immediacy because our minds have been conditioned to want EVERYTHING:

⏱ faster

⏱ cheaper

⏱ immediately

⏱ NOW!

If everyone is demanding and everything is urgent — does that make it okay for us to show up in business(and life) that way, too?

What about our marketing communications? Is it considere...

 Have you noticed how chaos and agitation have taken center stage these days? Why? Because stirring the pot is a subtle and easy way to get people to do things.

As a Christian business leader, that approach probably makes you uncomfortable and finds you longing for a better way.

Good news! You have access to a Spirit of peace that can help your business:

Joy is something most people seek, but only find for fleeting moments.

Sadly, many only find momentary bursts of happiness and they equate that to joy.

Russell Nelson once shared that “The joy we feel has little to do with our circumstances and everything to do with the focus of our lives."

And he is right because true joy happens in good and bad circumstances.

Similarly, there is power in marketing with joy. And that is w...

Someone once said, “Love doesn’t make the world go round; it makes the ride worthwhile.”

While that sentiment sounds plausible, especially these days—love can do so much more because it is a core emotion we ALL possess.

In the previous episode, we looked at fear as a fundamental and primary emotion used today to get people to do things, especially in marketing communications.

But love will r...

If fear is used to persuade people to do things, is it ethical to use fear in our marketing communications?

Most people don't give this question a second thought. 

But Christ-following business leaders and professional business communications who are seeking ways to take a stand in the marketplace (should) ponder this question.

It is no secret that fear is an emotion everyo...

Did you know that most people buy things—whether they need them or not — for emotional reasons?

In Sept 2022, Gallup found that 70% of decisions are based on emotions while only 30% are based on rationale.

Yet Nobel Prize winner and psychologist Daniel Kahneman showed studies that found 90% of decisions are based on emotion and only 10% are based on logic.

No matter w...

Did you know that what you focus on equals your results?

In fact, your mind has the power to impact EVERYTHING you do, including the marketing communications strategy and copy you write.

In this second episode, let’s discuss five points to unpack:

• Why Your Focus Is Important
• Why Your...

Have you ever desired a way to marketing copy that aligns with your values and doesn't make you feel like a used car salesman?

Good news because there IS a way to do just that by using a resource you probably already have at your fingertips.

In this first episode, listen as I share five points about the concepts of copywriting and communication strategy in less than 14 minutes. You'll walk away with insights about:

• Co...