Is your relationship with money quietly shaping how you market, serve, and lead?
In this rich and transparent conversation, Audrey Godwin shares how soul-aligned finances lead to clear, values-driven messaging—and why healing your inner world changes how you show up in business.
A seasoned CFO, CPA, and now Financial Integration Strategist, Audrey walks us through the framework behind Whole Soul Finances and what it means to build a legacy rooted in values, not just numbers.
You’ll hear stories of misalignment, courage, obedience, and the quiet power of discerning what not to do in a noisy marketplace.
Together, we explore how purpose-driven leaders can communicate with integrity, steward resources well, and disrupt with wisdom instead of hype.
Why “healing your soul” is often the missing link in financial strategy
How misaligned money messaging can sabotage your brand’s integrity
The reason cookie-cutter formulas rarely work for values-driven leaders
What financial alignment actually looks like—and how to begin
How Audrey partners with Holy Spirit to make wise, long-term financial decisions
⏳ 0:06:19 – The missing piece in most financial strategies: the heart
⏳ 0:14:59 – The origin of “Heal your soul so you can fix your finances”
⏳ 0:18:57 – Audrey names her real marketing tension: internal hesitation
⏳ 0:20:40 – What true alignment means for faith-driven leaders
⏳ 0:30:53 – “Take care of the people. The profit always comes.”
⏳ 0:32:35 – When your soul is healed, your finances—and message—follow
“Heal your soul so you can fix your finances.” — Audrey Godwin
“If my soul isn’t prospering, then my finances won’t prosper either.” — Audrey Godwin
“Wisdom is always in style and always relevant.” — Audrey Godwin
“For me, the marketing communications is more internal—‘Who am I to say this?’” — Audrey Godwin
“Our legacy doesn’t start with assets. It starts with our behaviors.” — Audrey Godwin
“That’s the heart behind her message: Heal your soul, fix your finances. And the same holds true for your marketing.” — Joy Capps
“Your journey gives us a glimpse of what it’s like to honor God in the marketplace by how we manage money with intention, communicate with integrity, and serve from a place of soul-deep clarity.” — Joy Capps
“Sometimes the work already reflects our values, but our communication hasn’t caught up yet.” — Joy Capps
What resonated most with you from this episode? Let’s talk about it.
Email Joy at info [at] joycapps [dot] com—we’d love to hear your thoughts and continue the conversation.
If this episode spoke to you, kindly consider subscribing, leaving a review, and sharing it with a friend or colleague.
Thank you for helping to spread the Joyful Communications message of marketing with integrity.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com