Season 2, Episode 10: Heal Your Soul, Fix Your Finances with Audrey Godwin

Is your relationship with money quietly shaping how you market, serve, and lead?

In this rich and transparent conversation, Audrey Godwin shares how soul-aligned finances lead to clear, values-driven messaging—and why healing your inner world changes how you show up in business.

A seasoned CFO, CPA, and now Financial Integration Strategist, Audrey walks us through the framework behind Whole Soul Finances and what it means to build a legacy rooted in values, not just numbers.

You’ll hear stories of misalignment, courage, obedience, and the quiet power of discerning what not to do in a noisy marketplace.

Together, we explore how purpose-driven leaders can communicate with integrity, steward resources well, and disrupt with wisdom instead of hype.

What You’ll Learn in This Episode

• Why “healing your soul” is often the missing link in financial strategy

• How misaligned money messaging can sabotage your brand’s integrity

• The reason cookie-cutter formulas rarely work for values-driven leaders

• What financial alignment actually looks like—and how to begin

• How Audrey partners with Holy Spirit to make wise, long-term financial decisions

Key Moments & Timestamps

⏳ 0:06:19 – The missing piece in most financial strategies: the heart

⏳ 0:14:59 – The origin of “Heal your soul so you can fix your finances”

⏳ 0:18:57 – Audrey names her real marketing tension: internal hesitation

⏳ 0:20:40 – What true alignment means for faith-driven leaders

⏳ 0:30:53 – “Take care of the people. The profit always comes.”

⏳ 0:32:35 – When your soul is healed, your finances—and message—follow

Notable Quotes from Audrey & Joy

• “Heal your soul so you can fix your finances.” — Audrey Godwin

• “If my soul isn’t prospering, then my finances won’t prosper either.” — Audrey Godwin

• “Wisdom is always in style and always relevant.” — Audrey Godwin

• “For me, the marketing communications is more internal—‘Who am I to say this?’” — Audrey Godwin

• “Our legacy doesn’t start with assets. It starts with our behaviors.” — Audrey Godwin

• “That’s the heart behind her message: Heal your soul, fix your finances. And the same holds true for your marketing.” — Joy Capps

• “Your journey gives us a glimpse of what it’s like to honor God in the marketplace by how we manage money with intention, communicate with integrity, and serve from a place of soul-deep clarity.” — Joy Capps

• “Sometimes the work already reflects our values, but our communication hasn’t caught up yet.” — Joy Capps

Resources Mentioned

• The Audrey Company

• Connect with Audrey Godwin on LinkedIn, Instagram, Facebook, and YouTube
  

Continue the Conversation

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Email Joy at info [at] joycapps [dot] com—we’d love to hear your thoughts and continue the conversation.

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