Season 2, Episode 12: Ethical Sales That Actually Work with Dr. Nadia Y. Brown

What if selling didn’t mean pressure or persuasion?

What if integrity—not urgency—was the real catalyst for results and relationships?

In this episode of the Joyful Communications Podcast, I sit down with Dr. Nadia Y. Brown—sales strategist and founder of The Doyenne Agency—for a conversation about doing sales differently, where structure and strategy don’t come at the cost of integrity.

As part of our Marketplace Disruptors series, we talk about what it takes to shift from high-pressure sales culture to values-based leadership.

Dr. Nadia shares how her ALIGN Framework helps mid-market teams rethink performance, build trust, and sell with clarity—without losing results or relationships.

If traditional sales tactics make you uneasy—or you’re trying to lead a team through change—this episode will help you see what’s possible when you trade manipulation for meaningful connection.

What You’ll Learn in This Episode

• How Dr. Nadia’s ALIGN Framework helps leaders move from chaos to clarity

• What ethical sales look like in high-pressure industries

• How to integrate Kingdom values in corporate settings (without using "Christianese")

• What to do when team members resist values-based sales practices

• Why false scarcity and objection tactics damage trust—and how to shift

• How quiet leadership can still disrupt entire sales cultures

Key Moments & Timestamps

⏳ 0:04:16 — What made Dr. Nadia question traditional sales training

⏳ 0:08:09 — How she shows up in Kingdom alignment without overt faith language

⏳ 0:14:07 — Why promoting top salespeople into leadership often backfires

⏳ 0:19:41 — The hidden damage of manipulative objection handling

⏳ 0:24:33 — Why genuine follow-up creates long-term relationships and retention

⏳ 0:27:07 — Her Spirit-led pivot into mid-market sales consulting

⏳ 0:30:42 — What ethical selling costs—and what it gives back

⏳ 0:33:11 —Rethinking your sales process: how prospects feel matters more than what you say

Notable Quotes

“You don’t have to wield a Bible for people to feel the love of Jesus in your sales process.”
— Dr. Nadia 

“Jesus didn’t wield a Bible. He showed up in real conversations—right where people were.”
— Joy

“People think salespeople are just motivated by money. That’s one of the biggest myths.”
— Dr. Nadia 

“Focus on the human in front of you. Be genuine, and build the relationship.”
— Dr. Nadia 

“Not all money is good money. What feels like a loss may actually be a gain.”
— Dr. Nadia

“Fear may shout, but it doesn’t get the final word.”
— Joy 

“We’ve been taught not to trust the people we want to work with—and then wonder why the relationship doesn’t feel right.”
— Dr. Nadia 

“It’s easy to follow templates without asking, ‘Is this aligned with my values?’ But at some point, that misalignment shows.”
— Dr. Nadia 

Resources Mentioned

• The Doyenne Agency

• Books by Dr. Nadia Y. Brown:
  Sell Like a Lady
  Leading Like a Lady

Continue the Conversation

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