The Justin Brady Show

Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads. 

"The majority of decisions are made by following other people we trust," s...

If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him.

Nawfal got his start creating a blender company, but today he's the Founder of ...

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product. 

It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabai...

Jake Slatnick, CEO of FreePower discusses the process in creating Tesla's new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck?

We also discuss how he captured massive amounts of earned media and press attention. Not to mention top YouTubers like Marques Brownlee, known as MKBHD,...

David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand. 

Much of failed startups, wars, and broken relationships stem from bad comm...

Today is a special episode. Matt McFarland is a respected journalist with The Washington Post and most recently CNN discusses how to get press and pitch the right way, and media relevance in the 21st century. Has the media gone too hard on polarizing and political topics has that hurt them?

McFarland also discusses the value of content strategy not just for sales but attracting media attention. In the same way, prospects are openin...

Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy. 

May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book stri...

Are battery-powered appliances the future? When I saw musings on Twitter, the idea was hilarious to me. After looking into it and speaking with Sam D'Amico the founder of Impulse Labs, however, I'm convinced the technology is the future. And it's a future all of us will quickly fall in love with.

D'Amico explains how battery-powered stoves solve the problems of electric stovetops that home cooks and chefs have come to hate. Control...

Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us. 

Berland is the founder of Deco...

This is the 100th year of the Harvard Business Review! The Editor and Chief of the Harvard Business Review Group, Adi Ignatius, joins the show for a deep dive into today's most critical business topics. He unpacks the manufacturing blows to the Chinese economy and how US manufacturing will respond. He discusses ESG and DEI controversies. And he says how he is handling the pressure to publish polarizing and slanted political content...

Author and Bloomberg columnist Julia Hobsbawm explains why so much emphasis has been put on various work models, but most don't consider what's truly best for workers and customers. She explains corporate leaders' never-ending quest to get the workplace right, and how even work-from-home jobs can actually be a disadvantage to some folks, while being advantageous to others. 

Hobsbawm also addresses why face-to-face communication is ...

Jason Feifer, Editor in Chief of Entrepreneur is back to discuss his new book, Build for Tomorrow and why your laser focus on your career path is bad. But before that, we discuss why being in the top 1% of pod downloads isn't that great, and he calls out a phony pitch he got from a dude that had a fake TV show!

Feifer's brain is packed with stories about misplaced public freakouts and our narrow-minded reactions to them. He explain...

Former Secret Service Officer Jose Vargas is a force of nature. His life started in poverty and difficulty, but his mom set a goal for him and his family: to escape an abusive environment and set her children up for success. Little did she know her son would go on to protect the leader of the free world.

Vargas discusses unique experiences, walking the White House halls and washing hands next to the President of the United States, ...

Millions of Americans are struggling with PTSD. The darkness is very real, and the condition is doing real damage to the body, not just the mind. Dan Jarvis, President of 22Zero decided to crush the problem, after his own struggle. 

In this show, Jarvis discusses why 60% of veterans aren't completing the VAs programs designed to help those with PTSD. He explains how prevalent this issue is, not just in the military but also with fi...

Deep Work boosted the quality of our work, but readers ran into a simple problem: workplace reliance on the "hive-mind." Cal Newport discusses his newest book A World Without Email, he explains how to get your entire team on board. It's not an easy task. 

Newport is a New York Times best-selling author, and we take a deep dive into the theme of both books and the core problem he has uncovered: individuals and teams don't want to be...

What's the biggest complaint your customers have today? Customer feedback comes in unpredictable forms, like Twitter, surveys, Google Reviews, CSR conversations, etc. Dan Erickson, CEO of Viable, has developed an AI to analyze all that data and share results in common language. What's one big theme? Your tech, apps and website suck! And it's driving your customers nuts.  

Erickson, says their AI has found that most companies truly ...

Politics and ego often trump profitable outcomes. #2 on the Thinkers 50 list, Rita McGrath has seen this play out in real time. 

McGrath is a professor at Columbia Business School and the best-selling author of many books including Seeing Around Corners. She explains how organizations large and small can see inflection points in advance by identifying weak signals within their organization. 

One major theme she discusses is how wel...

Why does your boss repeat the same broken leadership model, despite seeing poor results? It's because many business models are simply a warm security blanket, absolving the CEO responsibility. Best-selling author, Roger Martin calls out bad leadership and explains how data can crush imagination. 

Martin is the former Dean of the Rotman School, best-selling author, the #1 Thinkers 50 for Management, and author of his newest book, A ...

We hear the percentage. 90 - 95% of startups fail. But we only hear the success stories. No one has the guts to talk about losing it all, going bankrupt, and being forced to move out of their house. This week, we hear from Derian Baugh, former CEO and founder of Men's Style Lab. He tells how it all unraveled and what he's working on next. 

Every startup founder fears the day the money dries up. When ...