Fair Housing in Advertising: Avoiding Costly Mistakes in Property Management

Are your property ads truly fair housing compliant? In this episode of the JuvoHub Podcast, host Jonathan Saar welcomes Fair Housing Attorney Leslie Tucker to explore how marketing and advertising can unintentionally put housing providers at risk. From ad copy to social media posts, even small phrases can have big consequences. Leslie shares real-world examples, explains the risks of overlooking compliance, and provides practical tips for keeping your advertising safe, inclusive, and effective. Key Takeaways: 00:00 – Welcome & why ad copy compliance matters 01:10 – Why fair housing in advertising is often overlooked 04:51 – Real examples: religious language & prohibiting children 07:54 – Best practices for reviewing marketing copy and scripts 10:44 – What language to avoid vs. what to use instead 13:56 – Social media posts and the need for ongoing staff training 16:36 – Pop quiz: Can you deny an accommodation if it’s inconvenient? 18:37 – Final takeaways & how to connect with guest Leslie Tucker Why Fair Housing Compliance in Advertising Matters Advertising might seem harmless, but every phrase, script, and social post is subject to the Fair Housing Act. As Leslie Tucker reminds us, violations often slip through unnoticed until it’s too late. Consistent training, thorough ad reviews, and inclusive messaging are essential to protecting both your team and your community. Compliance isn’t just about avoiding lawsuits—it’s about building trust and ensuring equal access for everyone. 👉 Keep learning, keep reviewing, and stay compliant. [powerepress]