In Episode 29 of The Kansas City Market Pulse, host Logan Freeman sits down with Joe Killinger — entrepreneur, investor, founder, YouTuber, and real estate content creator — to talk about how real estate professionals can leverage content creation and YouTube to grow their businesses.
Joe offers actionable insights for brokers, agents, and investors at every stage, drawing on his extensive experience in CRE investing, brokerage growth, and digital strategy.
Episode Highlights:
Why Content Matters: You can’t just post and hope — Joe explains why SEO, thumbnails, headlines, and analytics all play a huge role in success.
Getting Started: The questions to ask before you begin, how to create content with purpose, and why trial & error is part of the process.
CRE Content Playbook: What type of content works best for real estate professionals and why creating is just like cold calling — you get better the more you do it.
Equipment & Tools: Why you don’t need expensive tech to start. Begin with what you have, then upgrade later. Joe’s mantra: GETMO – Good Enough To Move On.
Immediate Steps for Agents:
Develop a local strategy
Document your day (showings, inspections, client meetings, community highlights)
Share authentic, consistent insights from your market
Building Momentum: How to analyze what’s working, understand audience interests, and adapt your content over time.
This episode is packed with practical, no-fluff strategies to help real estate professionals grow their business, build their brand, and generate leads through content creation.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.