The Kate Show

As an interior designer, window treatment professional, home stager, or professional organizer, you might not LOVE the sales process. You might cringe when your clients experience sticker shock over your very reasonable quote. You might wonder why they never reply to your proposals.

Today's guest on the podcast will set you on a path to sales that doesn't feel gross - plus it actually works!

About the Guest

Kathy Crag...

Remember this: If someone is offering website design but not SEO (which always includes copywriting, because where else would those keywords come from?), the end result is not a complete website.

If this describes you, don’t freak out. Here’s a quick way to know whether your website has proper onsite SEO that will help you be found in Google.

What is SEO? Search engine optimization, or SEO, determines how highly ranked your website i...

Getting more of the right clients for your interior design firm doesn't happen by accident, nor does it happen overnight. Today on The Kate Show Podcast, I'm talking with Porsche Williams of The Prototype, and she's spilling all the secrets on lead generation for luxury interior designers.

About the Guest

Porsche Williams is the CEO of The Prototype, a business concierge firm specializing in client experience and lead ge...

If you were hoping for an episode that tells you exactly how much you should be charging for your design, staging, or organizing services... This isn't it. It's next level. Once you've worked out your pricing with your business advisor, bookkeeper, or someone else who understands your business financials as well - if not better - than you do, the next step is to select a pricing strategy, not merely set a price and call...

As an interior designer, stager, organizer, or window pro, you have an ideal client, and you likely know who that person is. The problem I often see, however, is that your marketing rarely states point-blank who that person is, nor are you services being presented as a solution that is truly tailored to THEM. This means that no matter how clearly you know your ideal client, they don't know you, and therefore they won't understand w...

Having worked with so many home industry businesses over the last decade, I often see the same problem at the root of all struggling interior designers, stagers, organizers, etc. THEY HAVE NO CLEAR NICHE.

Some are resistant, fearing they'll lose business (even though they barely have any to lose) if they narrow down their focus. Others would LOVE to have a niche but don't know where to start or what having a niche even means...

I started 2025 knowing that a few things needed to end in my business (even though innovation and invention are SOOO intoxicating!). Instead, I had a feeling that God was calling me to shut down several things. At the time, I wasn't sure why, but it has become clear that He intended to trim wasted time and effort from the agency, while increasing the value of client relationships. Pretty genius stuff, actually.

Today on the podcast,...

How do you know if your lead magnet is working? Should you change your lead magnet? What is the best lead magnet to have if you run a business in the high end, residential home industry? Today on The Kate Show, I'm giving you the exact answers.

Resources You'll Love

• Why I'm deleting my business social media: https://www.katethesocialite.com/just-kate
• Get a marketing plan for your home industry business: https://www.kat...

It isn't often that I'm confronted with marketing advice that is just SO wrong that it's hilarious. And I am immediately sobered by the fact that I have seen my own clients' businesses harmed by following such advice.

"I was paying this coach thousands of dollars, so I thought she knew what she was talking about," is a statement my returning clients have made a little too often.

Let me be clear, business coa...

As the owner of an interior design, staging, organizing, or window treatment business, you've likely had a few thoughts about your SEO. You might have even hired someone to work on it. But what if you haven't been getting increased website traffic after months of paying for that work? Or what if you WERE getting traffic and it suddenly dropped off the face of the earth?

If that describes your situation, your website might be...

You open Instagram and start scrolling, realizing with more than a little guilt that you haven't posted anything for your own business in AGES.

"No wonder I don't have more clients," you think glumly to yourself. "I just really don't enjoy creating posts or reels."

Is this you? Keep reading.

Many of my new clients experience some or all of these fears:

• They admit with heavy guilt that they don&...

The biggest question I get asked by new clients to my agency is, "Which newsletter topic should I send first?" While there is no singular right answer, often a good place to start is with an official welcome email.

But if you're new to the realm of marketing, you might first be asking, "Why even bother with email? Isn't email archaic? I don't even read my own emails!"

That's a great question, so...

The most painful part about marketing (aside from wondering, "Is this EVER going to work?") is talking about yourself. Or, as my clients sometimes phrase it, "Putting myself out there."

Let's talk about that idea for a minute. Putting yourself out there, as though you are an object on the shelf for anyone to look at and snatch up, is awkward, and rightfully so. Good marketing has NOTHING to do with putting yourself out there and EV...

Without fail, the start of a new year makes many business owners (especially in the home industry) feel like they need to start over with their business management or marketing in some way.

As a marketer with over a decade of experience in marketing design, staging, etc., businesses...I call bull crap.

The most successful home industry businesses are those that have simple marketing strategies and focus only a few key areas...and a...

I have three of my favorite guests EVER on the podcast today: My two-year-old son, Salen, my five-year-old daughter, Sadie, and my husband, Matt.

If you'd like to watch a heartwarming Christmas message and (finally) meet the three people who are the reason I do what I do, now is the time!

Listen to this episode on Spotify and YouTube or stream it wherever you get your podcasts. To protect the privacy of my family, this is not a vid...

Online courses are all the rage this season because they promise passive income and the ability to serve people who can't afford your in-person rates.

But there's a catch: Building and maintaining a course isn't passive. Those who approach digital courses as passive income strategies end up being the least profitable.

If you've been considering adding a course to your interior design, staging, window treatment, or organizing busin...

Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever.

Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs.

Today on The Kate Show Podcast, I'm diving into th...

You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would!

Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year:

"What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon!

And I deeply respect that. In today's episode of The Kate Show Podcast, I'...