July 28, 2025 • 20 mins
You know it’s gonna be a good one when Amy Nelson is in the building—and this month’s Ask Amy is no exception.
We dive into the chaos of summer mom life, building a business with limited time, how to actually create content that works and doesn’t suck up your soul, and why you don’t need to be an AI expert—you just need to know how to ask a good question.
We also end up breaking down Jeff Bezos’ $50 million wedding, the billionaire class, and what it says about the state of the world. So yeah—consider this one a little business, a little dystopia, a little pop culture, and a whole lot of real talk.
This episode is for anyone trying to keep their head on straight while building something that matters—especially in a world that feels completely upside down.
We talk about:
- Content strategy that actually saves you time
- Why reposting is your secret weapon
- How to approach AI without losing your mind
- Jeff Bezos’ wedding (yep, we went there)
- Billionaires, relevance, and staying grounded in your values
Let me know what hits. And if you’ve got a question for Amy, slide into my DMs or shoot me an email at keri@thekericroftshow.com 💥
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
three, two.
Hey, there you beautiful badass.
Welcome to the kerry croft show.
I'm your host, kerry croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
are.
So grab your coffee, put onyour game face and let's do this
thing.
(00:22):
Baby, hello friend, hellofriend, amy Nelson, my girl, I
mean, look at you like a ray ofsunshine.
Speaker 2 (00:34):
Well, I'm living an outdoor life this summer with my
four children.
Speaker 1 (00:38):
It's crazy.
What pool do you go to?
We go to Brookside.
Speaker 2 (00:41):
Oh okay, we're usually at Reed Road.
So we my kids are competitiveswimmers.
Oh are they, yeah, yeah.
Three of my well, all four ofmy girls swim for Brookside.
Three of them swim year roundfor UA Swim Club and they like
it.
They're pretty good, like it's.
I mean, it's fun to watch.
I was a swimmer, okay, so sohow do we get anything done?
Speaker 1 (01:02):
I don't, even, I don't.
Speaker 2 (01:04):
Okay, this is how I get things done.
I wake up early every morningand get an hour and a half to
two hours done.
I like deep work of the thingsI have to do and like sometimes
that's kind of all I'm gettingdone, like it's just I mean I do
things throughout the day LikeI'll have zoom meetings or all.
Like yesterday I taught amaster class but like it's a
(01:25):
complete shit show and theswitching, the context,
switching all the time iskilling me.
What was your master class?
My master class was on socialmedia for business growth.
Speaker 1 (01:35):
Oh nice, give me a little, give me a little, give
us a little free soundbite.
Speaker 2 (01:41):
So I will start with this.
Like the mindset of it all is,you know, I just was reminding
everyone like you can just dothings, like you don't have to
be perfect, you don't have to bean expert, you can just fucking
do things.
And one of the things that youhave to do, I think, to use
social media to build yourbusiness, to build your audience
, to tell people what you'regood at, is show up consistently
(02:03):
.
I think that's more importantthan what you post, it's more
important than editing a video.
It's more important than agreat hook.
It's just doing it every day.
And so how do you break it downinto a system where you can
make it happen every day?
And so that was kind of thefocus of the masterclass was.
You know, my people in theRiveter School have spent like a
(02:25):
year or more with me and we'vetalked about all of the things
you need to do when you'reposting on social media and like
how to optimize your profileand all of that shit.
But yesterday I was like here'sjust a system to create 20
pieces of content.
Which is what?
For LinkedIn first, that youcan optimize, or you can
repurpose for Instagram orTikTok or whatever, or X, or you
can repurpose for Instagram orTikTok or whatever, or X, but 20
(02:47):
pieces of content.
Here are the prompts.
Here's why we're doing it.
It should take you an hour aweek to write these posts and
then I want you to do this forthree months and then just
repost the same shit the secondthree month period, the second
quarter, because you can alwaysrepost things which nobody talks
about.
Speaker 1 (03:02):
It's like wearing the same.
You know wearing an outfit morethan once.
Right, this is like my the same.
You know wearing an outfit morethan once.
Speaker 2 (03:05):
Right, you know, like not everybody, this is like my
summer uniform this yellow dress.
Right, Because I hate to tellyou.
Speaker 1 (03:09):
I know you think everybody's watching every post
that you post, but they're not.
Speaker 2 (03:12):
Well, they're not.
And not only that, but like thealgorithm only serves your post
to like 3% of your followers.
So you know, going to yourprofile, they just simply won't
see it.
And also, like, even if they dosee it, they're not going to
remember whatever you said threemonths ago.
And so you know, if I was afull-time content creator trying
(03:32):
to monetize this, I might havedifferent advice.
But like, this is not whatprofessional women are doing,
right?
Like we're trying to tell theworld what we're good at so we
can help them.
Speaker 1 (03:40):
Yeah.
Speaker 2 (03:40):
And you need to do it quickly and efficiently so you
can do it every day.
Speaker 1 (03:44):
And that leads me to another thought.
Have you seen some of thepredictions around AI content?
So they're saying the smartpeople they are predicting that,
like, within the next couple ofyears, 90% of what you're
scrolling and seeing is going tobe all AI.
Yeah, what you're scrolling andseeing is going to be all AI,
(04:10):
and so the point to that is thatyour life and your community
and sort of this push towardslive streaming is going to be so
much more important.
And so right now, if you'restuck in like this world where
you're just on Instagram andyou're kind of trying to build
this business like you reallyneed to take a hard look and
zoom out and figure out, like,what is my real business
strategy?
Because Instagram and socialmedia alone is not no, I mean
(04:33):
it's, it's.
It's on quicksand.
Speaker 2 (04:34):
Yeah, completely Also .
You don't own it.
Speaker 1 (04:36):
That too right Like it could go away tomorrow.
Speaker 2 (04:38):
Yeah, it's not yours and so yeah, I can.
I do think that most contentwill be AI.
I mean taking a step back,talking about AI like I don't
know what the world is going tolook like in five years and no
one does.
That's the truth.
Like we are in unchartedterritory and with like how that
impacts our businesses.
People will buy you essentiallyright.
(05:02):
Like the people are going tochoose to work with you are
going to do so because of yournetworks, because human.
I think that human connectionsstill will matter.
Oh, for sure Um they're going tochoose to work with you because
of the way you're puttingthings together right, Like of
all the pieces you're bringingtogether, your mix.
So what is that Right?
And so I think that is reallywhat people need to focus on.
Speaker 1 (05:27):
AI.
You know there's so many cool,exciting things about it and so
I think that is really whatpeople need to focus on AI.
You know there's so many cool,exciting things about it and
there's so many wild thingsabout it that I take a step back
and I look at, like mygrandparents or great
grandparents, where they werelike they're on the cusp of like
not being earthside anymore andthey're like the world's gone
crazy and they're so tired.
You're like what the hell?
Well, I could, you know that'sgoing to be us if we don't kind
of like adapt to it.
And you know the whole idea ofAI.
(05:49):
Forget business, but just inrelationships in general, you're
already seeing couples.
Have you seen this yet?
So there are couples out therewho are having marital problems
because the one partner hasgotten into a relationship with
AI.
Speaker 2 (06:06):
I mean, I believe it.
It's really interesting Likethe number one use case of AI
right now is as, like atherapist, yeah.
Speaker 1 (06:17):
And that is so sad.
You know it is, but then alsolike when you?
So we aren't used to it, right.
So it's this whole foreignconcept to us.
But I was listening to Gary Veetalk about this and for some
reason he just has this likeclairvoyant, wild way of
predicting shit.
And not that he knowseverything, because he doesn't,
but they were talking about howyou know his prediction hardcore
(06:40):
.
Like he is bullish about thefact that, like our kids, their
children will somebody's goingto be marrying, they will be in
a full-fledged relationship witha chat with a bot, like an AI,
okay, which that's crazy.
And like I don't know how allthat's going to go.
But let's just say you did havethis third party and it wasn't
(07:04):
like you were cheating, butlet's say you had, like this
always accessible mediator thatcould maybe, if you worked it
the right way, show aperspective and be like okay,
carrie, well, brady's thinkingthat.
Speaker 2 (07:18):
I mean, I don't know I mean maybe, but then you're
you're involving both parties inthe relationship, right, and I
don't think that's a negative.
What I think is really sad,it's just like yes, that we feel
so alone, yes, and disconnectedfrom community, from family,
from friendships that, likewe're talking to a robot, right,
and that is heartbreaking it islike I mean it really is and
like it's like how did we gofrom the childhood we had to
(07:40):
this point in time?
Speaker 1 (07:42):
and another thing on that front, because you're right
, that is totally different thanlike if you're just using ai as
maybe like a real-time mediator, where you're like okay, this
is cheaper we can do?
We don't have to make anappointment.
Speaker 2 (07:52):
Like let's see how this works.
That's a positive right.
Speaker 1 (07:55):
Like could be now this other part where someone's
like supplementing it with theirromantic life.
You also have to remember likethey're going to tell you what
you want to hear.
Like, of course, the AI isgoing to be like you're the best
thing in the world.
You're a man, you know like ohmy God.
Speaker 2 (08:10):
It's wild.
I mean, you look at this, youknow this is like a whole world
to get into, but and I haven'tread a ton of it and I don't
have sons and not to say thatpornography only impacts boys,
but you read now that, like theprevalence of pornography, which
is the highest use case for theinternet still today, right Is
has changed the way that youngpeople look at sex and believe
(08:33):
what sex should be, and it'sjust destroying things.
And I wonder, like, what willAI do to layer on to that?
Like it's just I don't know andI feel like my oldest is almost
11, and I'm already in a battleagainst the screens.
I don't even know.
And it's like if I I mean if Ididn't work and I was just
(08:55):
monitoring them or engaging withthem all day, maybe I could win
that battle, but I work and soit's.
You know it's a, it's achallenge, it's a real like I
want to like throw everything inthe trash and move to the ocean
and a jungle where nothingexists.
Speaker 1 (09:12):
No, really.
Speaker 2 (09:13):
No, I really do.
I mean, that's what I wouldprefer.
Speaker 1 (09:14):
I mean, it's like we're constantly fighting that
every day, Like okay, if I couldjust shut my world down and
just focus solely on these humanbeings.
Speaker 2 (09:23):
But I don't know what the answer is I'm in this, like
very, this mindset of like weare headed into this wild
dystopian landscape, likebetween ai, between the
disparity, between the fact thatour government no longer
functions, I don't know what,where this ends.
It is very scary, it is, andit's just like it's also, aside
(09:43):
from being scary, like it's juststupid.
Like this is what we've done toourselves.
Like within a, like a hundredyears of the industrial
revolution, we fucked it up thisbadly right so that we're like,
spiritually, if you look at theworld, like all we have is the
people that we love and what wedo with it, what else is there
nothing, and we're just takingourselves further and further
and further away from that well,more on that I.
Speaker 1 (10:07):
I will, hey, we'll, now that everyone's depressed,
we will pivot, uh, but it's allI mean that's.
Speaker 2 (10:15):
I could talk for hours about ai and just how
fascinating and how great it isin some respects and how scary
it is and others I mean, and Iwould say like, despite
everything I said, like in theworld that we live in, where we
still need to make money, youknow the gold standard whatever,
ai is everything and you haveto learn it because otherwise
you'll be left in the dust.
Not choosing to learn how touse ai today is the same as not
(10:38):
choosing to learn how to use theinternet in the 1990s.
Speaker 1 (10:41):
It's stupid no, it really don't get left behind and
I and I think, like so manythings, people get really
overwhelmed with it, like, oh,oh, learning AI, and it's like
the advice I would give someoneis like don't try to like look
out into this vast pasture andbe like I have to be an expert
on all things augmentedintelligence, what industry are
(11:02):
you in?
Who are you serving?
And then just go into that laneand figure out, like what is
relevant in terms of AI in mylittle sphere of influence and
learn that.
You know it's like you don'thave to be the next, you know
it's just take it bit by bit,it's not that freaking like I
(11:23):
think.
Speaker 2 (11:23):
On the one hand, some people are like oh AI, like you
can vibe code, you can makeapps.
Like you don't need to do that.
Speaker 1 (11:28):
That is not what you need to be doing.
Speaker 2 (11:29):
If you want to, great , that's really cool.
But I think that to learn AI tome is to learn how to ask a
really good question and see thepower of what it can do for you
.
Yeah, right, and so I think itgives us power as solopreneurs
and small business owners thatwe didn't have, that only large
companies had.
Yeah, that's the big differencein business, right, like
(11:50):
marketing analytics.
Right Like you used to have tohire a company and spend a whole
lot of money to get all thesemarketing insights so that you
could decide who to market yoursolo product to as a solopreneur
.
Well, now you can get that forfree.
Yep, and that's fucking awesome.
Yeah, right, because that likeputs power in the hands of us
again and takes it away from thebig corporations, which, in
(12:12):
this world, is really hard to do.
But, like, ai gives us that andthat's awesome.
Speaker 1 (12:15):
Yeah, and like what I'm doing right now with the B
lab, that's, I figured out a way.
Ok, who am I serving, what am Itrying to accomplish and how
can I maximize the technologythat's happening?
And so what we're doing rightnow is we're in the beginning
phases of like figuring out whatis all this data that we want
to collect on an entrepreneur,like based on our product, and
(12:37):
that whole, like we're going tobe spending weeks with a
developer to figure out the waywe want to communicate and what
we want to extrapolate from you,which is going to be completely
different than some typical,you know, business consulting.
I'm not worrying about AI inthis whole.
I'm worrying about how I can dowhat I want to do and maximize
(13:00):
that for people in this realmRight.
And so I think, when you, whenyou put it into your own use
case, it becomes way lessoverwhelming and more like OK,
cool, this is a tool, let's getthis shit done better than we
could have ever done before.
Speaker 2 (13:13):
I completely agree, and I also think like it can
give access in all areas ofsociety to people to boost us up
, and I think that's reallyimportant.
Like you, look at the law,medicine, right Like there's all
sorts of things that are justgoing to open up that are
remarkable, you know, it'ssomeone.
As someone said about AI,there's, like you know, there's
one use case end of AI where itcreates a utopia because it
(13:36):
gives us our time back andallows us to have these human
relationships, and then there'sthe use case where we destroy
ourselves and, like, the bestthing that you can do is like,
try to use it in the utopia way,right.
Use it to save yourself time.
Use it to save time for peopleyou love.
Speaker 1 (13:54):
Use it to make people have more access to information
around you and just try thatpath.
Yeah, ok.
So on another note, jeff Bezos,jeff Bezos.
He has been.
He's been top of mind, Top ofmind.
I've been seeing all yourTikToks.
You've been like that weddingwas like what the hell?
Speaker 2 (14:07):
even like that wedding was like what the hell?
Oh my God.
So I was mentioning to Carrie,like you know, I have.
I have like 250,000 followerson Tik TOK, a hundred thousand
followers on Instagram and eventhough I've built companies, a
lot of my followers are therebecause of my family's legal
battle with Jeff Bezos, and so Idecided to use the week as like
a pop-up content series.
I was like I'm just going tolean into the wedding and I did
(14:29):
have a little bit of fun with itbecause it was so over the top
ridiculous.
But I think the biggesttakeaway for me watching it is
like these, this billionaireclass, they seek relevance.
They see themselves as modernday royalty, like the king and
queen of capitalism or some shit, see themselves as modern day
(14:50):
royalty, like the king and queenof capitalism or some shit, and
they want us to worship themand we are not in the same
stratosphere to them, like wecan, they can do whatever they
want they can.
I mean Lauren Bezos.
At the end of the wedding I sawa picture.
She pierced her press on nailand wore a nail ring with
diamonds and I was like I don't.
(15:12):
This is like.
This sums the whole thing upright here.
You pierced your press on nailwith diamonds while people can't
eat.
And you know this has alwaysbeen the case, right, like we've
always had the haves and thehave nots.
But I think at this moment intime, like it's so toned at,
this wedding was so toned off.
When you look at New York Cityand a straight up socialist just
won the mayoral primary in NewYork City, like in New York City
(15:34):
where Wall Street rises, asocialist won the Democratic
mayoral primary because peopleare so pissed at the state of
the world and, on the other hand, you have all of these
billionaires out there seekingrelevance and it was very let
them eat cake the whole thingwas let them eat cake.
It was also I will say in likemy snarky way it was also tacky
as hell, and her dress, uh, Ithought the dress was like.
(15:57):
I didn't love it I didn't loveit, but it was.
I didn't think the dress wasthat, although dolce and gabbana
, I don't think was like a great.
You know, like five years agothe world was a canceling female
founders for saying the wrongthing, and now we're like it's
OK, like to do you know, but butsome, I just thought like the
show of wealth was tacky.
I thought like it's probably aterrible example.
But if you look at, like Kimand Kanye's wedding, which I
(16:19):
thought in many ways Lauren andJeff tried to emulate, like Kim
and Kanye's wedding was like acollision of forces, right of
like reality tv and music andand it like they're tastemakers,
they're, they're tastemakers.
Right, kim and Kanye aretastemakers in fashion and
culture.
Like, whether you hate them orlove them, like that's what they
do, it was what the peoplewanted and they're tastemakers.
(16:41):
Like Lauren and Jeff are nottastemakers, but they wanted to
have a wedding that I believethat like felt like some
cultural moment of like thatpeople should, should like put
in the books and remember, butit was just a bunch of rich
people getting together.
I also had this take aboutVenice.
So, like, like Kim and Kanye,kim and Kanye got married in
Florence because, as they toldthe world they conceived their
(17:03):
baby in Florence.
Like that's cool, that's likethere's a moment it ties to them
.
I have no idea what Lauren andJeff's connection to Venice is,
but this is what I thought Ifthey held the wedding at one of
their many homes which aresurrounded by tall trees, like
the guests would have driven inin cars with blacked-out windows
and no one would have seen them.
If they had it at, like a hotel, same thing right, but by
(17:26):
having it in Venice, the guestshad to get on the water to get
from place to place.
They had to be seen Like theywanted the world to see who was
there.
And then the second point.
I was thinking about this lastnight.
Like there were a lot of reallyyoung women there, like Sidney
Sweeney or like this other woman, I don't know, that was on like
(17:48):
dancing with the stars orsomething, but she popped up
brooke someone, and I'm likewhat the hell are these young
women in their 20s doing at thewedding of a man in his 60s?
A woman in her 50s, isn't thatweird?
Speaker 1 (18:01):
yeah, the whole thing is beyond my understanding.
Speaker 2 (18:06):
I mean, I just watched, I'm like what the hell?
Speaker 1 (18:08):
Fifty million dollars for a wedding.
Speaker 2 (18:10):
I will say that Jeff Bezos spent like double that,
going after my family, but butyeah, but I mean it's like fifty
million dollars is spent on awedding.
Why the whole thing is crazyit's.
We live in such a crazy momentin time.
It feels like a new Gilded Ageand the Gilded Age did not end
well.
Speaker 1 (18:27):
I wonder, did you say she blocked you?
Speaker 2 (18:29):
She did.
Lauren Sanchez blocked me onher wedding day, which is so
funny because I have beencommenting on her posts for
years and no one's ever doneanything and I've always been
like it's kind of weird, shedidn't block me.
I know a few people she blocked, like in the pop culture world,
but, like on the wedding day,she straight up blocked me.
That's kind of a compliment Imean about you, it's yeah, and
(18:50):
she, I was like she blocked afew other people too, and all of
us have blue checks and likelots of followers.
Just think it's.
You know, I'm really againstblocking.
So I block someone on socialmedia if they go after my
(19:13):
community, my audience, or ifthey say something like racist,
anti-semitic you know what Imean.
Like against a people in acommunity, but like if someone's
mean to me, I, I don't blockthem, because you can't block
people in real life, right?
I can't be like blocked, yeah,you know yeah.
And like I teach my kids thistoo.
Like you have to deal with them.
Um, and it's just like it's,it's just this other like.
(19:37):
I think billionaires create thiswalled garden around themselves
and the billionaire classbecause I've worked for a few
billionaires, billionaires likeit's interesting to me like the
bootlickers of billionaires, thepeople who are jesters in the
court, and like live off themoney and live off the influence
they believe they have becausethey're close to a billionaire,
like they will just do anythingto stay in the good graces of
(19:57):
the church, the billionaire, andlike make them feel good about
themselves.
And that's how billionairesstart to lose touch with the
world.
Oh yeah, right, like, and theybecome like no one's ever going
to tell Jeff Bezos the truthabout anything, because they
want his money and his relevanceand his influence, and that's
really tragic.
It doesn't have to be that way.
Jeff made it that way forhimself, right, because you can
(20:18):
be a normal like Mackenzie ScottRight, she sends her kids to
school.
Kenzie Scott right, she sendsher kids to school.
She donates billions of dollarsto good causes.
Speaker 1 (20:25):
Don't fuck with Amy Nelson, though, man, you'll be
on her TikTok.
I love that shit.
All right.
Well, this is always always ajoy, always so much fun.
Thank you for coming, thanksfor having me, and, guys, if you
ever have any questions youwant to ask Amy, just send us a
DM or send me an email.
Kerry, at the kerrycroftshowcom, and if you're still out there
following your girl, follow meon YouTube, spotify, apple or
(20:46):
wherever you get your podcasts.
And until next time, keepmoving.
three, two.
Hey, there you beautiful badass.
Welcome to the kerry croft show.
I'm your host, kerry croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
are.
So grab your coffee, put onyour game face and let's do this
thing.
(00:22):
Baby, hello friend, hellofriend, amy Nelson, my girl, I
mean, look at you like a ray ofsunshine.
Speaker 2 (00:34):
Well, I'm living an outdoor life this summer with my
four children.
Speaker 1 (00:38):
It's crazy.
What pool do you go to?
We go to Brookside.
Speaker 2 (00:41):
Oh okay, we're usually at Reed Road.
So we my kids are competitiveswimmers.
Oh are they, yeah, yeah.
Three of my well, all four ofmy girls swim for Brookside.
Three of them swim year roundfor UA Swim Club and they like
it.
They're pretty good, like it's.
I mean, it's fun to watch.
I was a swimmer, okay, so sohow do we get anything done?
Speaker 1 (01:02):
I don't, even, I don't.
Speaker 2 (01:04):
Okay, this is how I get things done.
I wake up early every morningand get an hour and a half to
two hours done.
I like deep work of the thingsI have to do and like sometimes
that's kind of all I'm gettingdone, like it's just I mean I do
things throughout the day LikeI'll have zoom meetings or all.
Like yesterday I taught amaster class but like it's a
(01:25):
complete shit show and theswitching, the context,
switching all the time iskilling me.
What was your master class?
My master class was on socialmedia for business growth.
Speaker 1 (01:35):
Oh nice, give me a little, give me a little, give
us a little free soundbite.
Speaker 2 (01:41):
So I will start with this.
Like the mindset of it all is,you know, I just was reminding
everyone like you can just dothings, like you don't have to
be perfect, you don't have to bean expert, you can just fucking
do things.
And one of the things that youhave to do, I think, to use
social media to build yourbusiness, to build your audience
, to tell people what you'regood at, is show up consistently
(02:03):
.
I think that's more importantthan what you post, it's more
important than editing a video.
It's more important than agreat hook.
It's just doing it every day.
And so how do you break it downinto a system where you can
make it happen every day?
And so that was kind of thefocus of the masterclass was.
You know, my people in theRiveter School have spent like a
(02:25):
year or more with me and we'vetalked about all of the things
you need to do when you'reposting on social media and like
how to optimize your profileand all of that shit.
But yesterday I was like here'sjust a system to create 20
pieces of content.
Which is what?
For LinkedIn first, that youcan optimize, or you can
repurpose for Instagram orTikTok or whatever, or X, or you
can repurpose for Instagram orTikTok or whatever, or X, but 20
(02:47):
pieces of content.
Here are the prompts.
Here's why we're doing it.
It should take you an hour aweek to write these posts and
then I want you to do this forthree months and then just
repost the same shit the secondthree month period, the second
quarter, because you can alwaysrepost things which nobody talks
about.
Speaker 1 (03:02):
It's like wearing the same.
You know wearing an outfit morethan once.
Right, this is like my the same.
You know wearing an outfit morethan once.
Speaker 2 (03:05):
Right, you know, like not everybody, this is like my
summer uniform this yellow dress.
Right, Because I hate to tellyou.
Speaker 1 (03:09):
I know you think everybody's watching every post
that you post, but they're not.
Speaker 2 (03:12):
Well, they're not.
And not only that, but like thealgorithm only serves your post
to like 3% of your followers.
So you know, going to yourprofile, they just simply won't
see it.
And also, like, even if they dosee it, they're not going to
remember whatever you said threemonths ago.
And so you know, if I was afull-time content creator trying
(03:32):
to monetize this, I might havedifferent advice.
But like, this is not whatprofessional women are doing,
right?
Like we're trying to tell theworld what we're good at so we
can help them.
Speaker 1 (03:40):
Yeah.
Speaker 2 (03:40):
And you need to do it quickly and efficiently so you
can do it every day.
Speaker 1 (03:44):
And that leads me to another thought.
Have you seen some of thepredictions around AI content?
So they're saying the smartpeople they are predicting that,
like, within the next couple ofyears, 90% of what you're
scrolling and seeing is going tobe all AI.
Yeah, what you're scrolling andseeing is going to be all AI,
(04:10):
and so the point to that is thatyour life and your community
and sort of this push towardslive streaming is going to be so
much more important.
And so right now, if you'restuck in like this world where
you're just on Instagram andyou're kind of trying to build
this business like you reallyneed to take a hard look and
zoom out and figure out, like,what is my real business
strategy?
Because Instagram and socialmedia alone is not no, I mean
(04:33):
it's, it's.
It's on quicksand.
Speaker 2 (04:34):
Yeah, completely Also .
You don't own it.
Speaker 1 (04:36):
That too right Like it could go away tomorrow.
Speaker 2 (04:38):
Yeah, it's not yours and so yeah, I can.
I do think that most contentwill be AI.
I mean taking a step back,talking about AI like I don't
know what the world is going tolook like in five years and no
one does.
That's the truth.
Like we are in unchartedterritory and with like how that
impacts our businesses.
People will buy you essentiallyright.
(05:02):
Like the people are going tochoose to work with you are
going to do so because of yournetworks, because human.
I think that human connectionsstill will matter.
Oh, for sure Um they're going tochoose to work with you because
of the way you're puttingthings together right, Like of
all the pieces you're bringingtogether, your mix.
So what is that Right?
And so I think that is reallywhat people need to focus on.
Speaker 1 (05:27):
AI.
You know there's so many cool,exciting things about it and so
I think that is really whatpeople need to focus on AI.
You know there's so many cool,exciting things about it and
there's so many wild thingsabout it that I take a step back
and I look at, like mygrandparents or great
grandparents, where they werelike they're on the cusp of like
not being earthside anymore andthey're like the world's gone
crazy and they're so tired.
You're like what the hell?
Well, I could, you know that'sgoing to be us if we don't kind
of like adapt to it.
And you know the whole idea ofAI.
(05:49):
Forget business, but just inrelationships in general, you're
already seeing couples.
Have you seen this yet?
So there are couples out therewho are having marital problems
because the one partner hasgotten into a relationship with
AI.
Speaker 2 (06:06):
I mean, I believe it.
It's really interesting Likethe number one use case of AI
right now is as, like atherapist, yeah.
Speaker 1 (06:17):
And that is so sad.
You know it is, but then alsolike when you?
So we aren't used to it, right.
So it's this whole foreignconcept to us.
But I was listening to Gary Veetalk about this and for some
reason he just has this likeclairvoyant, wild way of
predicting shit.
And not that he knowseverything, because he doesn't,
but they were talking about howyou know his prediction hardcore
(06:40):
.
Like he is bullish about thefact that, like our kids, their
children will somebody's goingto be marrying, they will be in
a full-fledged relationship witha chat with a bot, like an AI,
okay, which that's crazy.
And like I don't know how allthat's going to go.
But let's just say you did havethis third party and it wasn't
(07:04):
like you were cheating, butlet's say you had, like this
always accessible mediator thatcould maybe, if you worked it
the right way, show aperspective and be like okay,
carrie, well, brady's thinkingthat.
Speaker 2 (07:18):
I mean, I don't know I mean maybe, but then you're
you're involving both parties inthe relationship, right, and I
don't think that's a negative.
What I think is really sad,it's just like yes, that we feel
so alone, yes, and disconnectedfrom community, from family,
from friendships that, likewe're talking to a robot, right,
and that is heartbreaking it islike I mean it really is and
like it's like how did we gofrom the childhood we had to
(07:40):
this point in time?
Speaker 1 (07:42):
and another thing on that front, because you're right
, that is totally different thanlike if you're just using ai as
maybe like a real-time mediator, where you're like okay, this
is cheaper we can do?
We don't have to make anappointment.
Speaker 2 (07:52):
Like let's see how this works.
That's a positive right.
Speaker 1 (07:55):
Like could be now this other part where someone's
like supplementing it with theirromantic life.
You also have to remember likethey're going to tell you what
you want to hear.
Like, of course, the AI isgoing to be like you're the best
thing in the world.
You're a man, you know like ohmy God.
Speaker 2 (08:10):
It's wild.
I mean, you look at this, youknow this is like a whole world
to get into, but and I haven'tread a ton of it and I don't
have sons and not to say thatpornography only impacts boys,
but you read now that, like theprevalence of pornography, which
is the highest use case for theinternet still today, right Is
has changed the way that youngpeople look at sex and believe
(08:33):
what sex should be, and it'sjust destroying things.
And I wonder, like, what willAI do to layer on to that?
Like it's just I don't know andI feel like my oldest is almost
11, and I'm already in a battleagainst the screens.
I don't even know.
And it's like if I I mean if Ididn't work and I was just
(08:55):
monitoring them or engaging withthem all day, maybe I could win
that battle, but I work and soit's.
You know it's a, it's achallenge, it's a real like I
want to like throw everything inthe trash and move to the ocean
and a jungle where nothingexists.
Speaker 1 (09:12):
No, really.
Speaker 2 (09:13):
No, I really do.
I mean, that's what I wouldprefer.
Speaker 1 (09:14):
I mean, it's like we're constantly fighting that
every day, Like okay, if I couldjust shut my world down and
just focus solely on these humanbeings.
Speaker 2 (09:23):
But I don't know what the answer is I'm in this, like
very, this mindset of like weare headed into this wild
dystopian landscape, likebetween ai, between the
disparity, between the fact thatour government no longer
functions, I don't know what,where this ends.
It is very scary, it is, andit's just like it's also, aside
(09:43):
from being scary, like it's juststupid.
Like this is what we've done toourselves.
Like within a, like a hundredyears of the industrial
revolution, we fucked it up thisbadly right so that we're like,
spiritually, if you look at theworld, like all we have is the
people that we love and what wedo with it, what else is there
nothing, and we're just takingourselves further and further
and further away from that well,more on that I.
Speaker 1 (10:07):
I will, hey, we'll, now that everyone's depressed,
we will pivot, uh, but it's allI mean that's.
Speaker 2 (10:15):
I could talk for hours about ai and just how
fascinating and how great it isin some respects and how scary
it is and others I mean, and Iwould say like, despite
everything I said, like in theworld that we live in, where we
still need to make money, youknow the gold standard whatever,
ai is everything and you haveto learn it because otherwise
you'll be left in the dust.
Not choosing to learn how touse ai today is the same as not
(10:38):
choosing to learn how to use theinternet in the 1990s.
Speaker 1 (10:41):
It's stupid no, it really don't get left behind and
I and I think, like so manythings, people get really
overwhelmed with it, like, oh,oh, learning AI, and it's like
the advice I would give someoneis like don't try to like look
out into this vast pasture andbe like I have to be an expert
on all things augmentedintelligence, what industry are
(11:02):
you in?
Who are you serving?
And then just go into that laneand figure out, like what is
relevant in terms of AI in mylittle sphere of influence and
learn that.
You know it's like you don'thave to be the next, you know
it's just take it bit by bit,it's not that freaking like I
(11:23):
think.
Speaker 2 (11:23):
On the one hand, some people are like oh AI, like you
can vibe code, you can makeapps.
Like you don't need to do that.
Speaker 1 (11:28):
That is not what you need to be doing.
Speaker 2 (11:29):
If you want to, great , that's really cool.
But I think that to learn AI tome is to learn how to ask a
really good question and see thepower of what it can do for you
.
Yeah, right, and so I think itgives us power as solopreneurs
and small business owners thatwe didn't have, that only large
companies had.
Yeah, that's the big differencein business, right, like
(11:50):
marketing analytics.
Right Like you used to have tohire a company and spend a whole
lot of money to get all thesemarketing insights so that you
could decide who to market yoursolo product to as a solopreneur
.
Well, now you can get that forfree.
Yep, and that's fucking awesome.
Yeah, right, because that likeputs power in the hands of us
again and takes it away from thebig corporations, which, in
(12:12):
this world, is really hard to do.
But, like, ai gives us that andthat's awesome.
Speaker 1 (12:15):
Yeah, and like what I'm doing right now with the B
lab, that's, I figured out a way.
Ok, who am I serving, what am Itrying to accomplish and how
can I maximize the technologythat's happening?
And so what we're doing rightnow is we're in the beginning
phases of like figuring out whatis all this data that we want
to collect on an entrepreneur,like based on our product, and
(12:37):
that whole, like we're going tobe spending weeks with a
developer to figure out the waywe want to communicate and what
we want to extrapolate from you,which is going to be completely
different than some typical,you know, business consulting.
I'm not worrying about AI inthis whole.
I'm worrying about how I can dowhat I want to do and maximize
(13:00):
that for people in this realmRight.
And so I think, when you, whenyou put it into your own use
case, it becomes way lessoverwhelming and more like OK,
cool, this is a tool, let's getthis shit done better than we
could have ever done before.
Speaker 2 (13:13):
I completely agree, and I also think like it can
give access in all areas ofsociety to people to boost us up
, and I think that's reallyimportant.
Like you, look at the law,medicine, right Like there's all
sorts of things that are justgoing to open up that are
remarkable, you know, it'ssomeone.
As someone said about AI,there's, like you know, there's
one use case end of AI where itcreates a utopia because it
(13:36):
gives us our time back andallows us to have these human
relationships, and then there'sthe use case where we destroy
ourselves and, like, the bestthing that you can do is like,
try to use it in the utopia way,right.
Use it to save yourself time.
Use it to save time for peopleyou love.
Speaker 1 (13:54):
Use it to make people have more access to information
around you and just try thatpath.
Yeah, ok.
So on another note, jeff Bezos,jeff Bezos.
He has been.
He's been top of mind, Top ofmind.
I've been seeing all yourTikToks.
You've been like that weddingwas like what the hell?
Speaker 2 (14:07):
even like that wedding was like what the hell?
Oh my God.
So I was mentioning to Carrie,like you know, I have.
I have like 250,000 followerson Tik TOK, a hundred thousand
followers on Instagram and eventhough I've built companies, a
lot of my followers are therebecause of my family's legal
battle with Jeff Bezos, and so Idecided to use the week as like
a pop-up content series.
I was like I'm just going tolean into the wedding and I did
(14:29):
have a little bit of fun with itbecause it was so over the top
ridiculous.
But I think the biggesttakeaway for me watching it is
like these, this billionaireclass, they seek relevance.
They see themselves as modernday royalty, like the king and
queen of capitalism or some shit, see themselves as modern day
(14:50):
royalty, like the king and queenof capitalism or some shit, and
they want us to worship themand we are not in the same
stratosphere to them, like wecan, they can do whatever they
want they can.
I mean Lauren Bezos.
At the end of the wedding I sawa picture.
She pierced her press on nailand wore a nail ring with
diamonds and I was like I don't.
(15:12):
This is like.
This sums the whole thing upright here.
You pierced your press on nailwith diamonds while people can't
eat.
And you know this has alwaysbeen the case, right, like we've
always had the haves and thehave nots.
But I think at this moment intime, like it's so toned at,
this wedding was so toned off.
When you look at New York Cityand a straight up socialist just
won the mayoral primary in NewYork City, like in New York City
(15:34):
where Wall Street rises, asocialist won the Democratic
mayoral primary because peopleare so pissed at the state of
the world and, on the other hand, you have all of these
billionaires out there seekingrelevance and it was very let
them eat cake the whole thingwas let them eat cake.
It was also I will say in likemy snarky way it was also tacky
as hell, and her dress, uh, Ithought the dress was like.
(15:57):
I didn't love it I didn't loveit, but it was.
I didn't think the dress wasthat, although dolce and gabbana
, I don't think was like a great.
You know, like five years agothe world was a canceling female
founders for saying the wrongthing, and now we're like it's
OK, like to do you know, but butsome, I just thought like the
show of wealth was tacky.
I thought like it's probably aterrible example.
But if you look at, like Kimand Kanye's wedding, which I
(16:19):
thought in many ways Lauren andJeff tried to emulate, like Kim
and Kanye's wedding was like acollision of forces, right of
like reality tv and music andand it like they're tastemakers,
they're, they're tastemakers.
Right, kim and Kanye aretastemakers in fashion and
culture.
Like, whether you hate them orlove them, like that's what they
do, it was what the peoplewanted and they're tastemakers.
(16:41):
Like Lauren and Jeff are nottastemakers, but they wanted to
have a wedding that I believethat like felt like some
cultural moment of like thatpeople should, should like put
in the books and remember, butit was just a bunch of rich
people getting together.
I also had this take aboutVenice.
So, like, like Kim and Kanye,kim and Kanye got married in
Florence because, as they toldthe world they conceived their
(17:03):
baby in Florence.
Like that's cool, that's likethere's a moment it ties to them
.
I have no idea what Lauren andJeff's connection to Venice is,
but this is what I thought Ifthey held the wedding at one of
their many homes which aresurrounded by tall trees, like
the guests would have driven inin cars with blacked-out windows
and no one would have seen them.
If they had it at, like a hotel, same thing right, but by
(17:26):
having it in Venice, the guestshad to get on the water to get
from place to place.
They had to be seen Like theywanted the world to see who was
there.
And then the second point.
I was thinking about this lastnight.
Like there were a lot of reallyyoung women there, like Sidney
Sweeney or like this other woman, I don't know, that was on like
(17:48):
dancing with the stars orsomething, but she popped up
brooke someone, and I'm likewhat the hell are these young
women in their 20s doing at thewedding of a man in his 60s?
A woman in her 50s, isn't thatweird?
Speaker 1 (18:01):
yeah, the whole thing is beyond my understanding.
Speaker 2 (18:06):
I mean, I just watched, I'm like what the hell?
Speaker 1 (18:08):
Fifty million dollars for a wedding.
Speaker 2 (18:10):
I will say that Jeff Bezos spent like double that,
going after my family, but butyeah, but I mean it's like fifty
million dollars is spent on awedding.
Why the whole thing is crazyit's.
We live in such a crazy momentin time.
It feels like a new Gilded Ageand the Gilded Age did not end
well.
Speaker 1 (18:27):
I wonder, did you say she blocked you?
Speaker 2 (18:29):
She did.
Lauren Sanchez blocked me onher wedding day, which is so
funny because I have beencommenting on her posts for
years and no one's ever doneanything and I've always been
like it's kind of weird, shedidn't block me.
I know a few people she blocked, like in the pop culture world,
but, like on the wedding day,she straight up blocked me.
That's kind of a compliment Imean about you, it's yeah, and
(18:50):
she, I was like she blocked afew other people too, and all of
us have blue checks and likelots of followers.
Just think it's.
You know, I'm really againstblocking.
So I block someone on socialmedia if they go after my
(19:13):
community, my audience, or ifthey say something like racist,
anti-semitic you know what Imean.
Like against a people in acommunity, but like if someone's
mean to me, I, I don't blockthem, because you can't block
people in real life, right?
I can't be like blocked, yeah,you know yeah.
And like I teach my kids thistoo.
Like you have to deal with them.
Um, and it's just like it's,it's just this other like.
(19:37):
I think billionaires create thiswalled garden around themselves
and the billionaire classbecause I've worked for a few
billionaires, billionaires likeit's interesting to me like the
bootlickers of billionaires, thepeople who are jesters in the
court, and like live off themoney and live off the influence
they believe they have becausethey're close to a billionaire,
like they will just do anythingto stay in the good graces of
(19:57):
the church, the billionaire, andlike make them feel good about
themselves.
And that's how billionairesstart to lose touch with the
world.
Oh yeah, right, like, and theybecome like no one's ever going
to tell Jeff Bezos the truthabout anything, because they
want his money and his relevanceand his influence, and that's
really tragic.
It doesn't have to be that way.
Jeff made it that way forhimself, right, because you can
(20:18):
be a normal like Mackenzie ScottRight, she sends her kids to
school.
Kenzie Scott right, she sendsher kids to school.
She donates billions of dollarsto good causes.
Speaker 1 (20:25):
Don't fuck with Amy Nelson, though, man, you'll be
on her TikTok.
I love that shit.
All right.
Well, this is always always ajoy, always so much fun.
Thank you for coming, thanksfor having me, and, guys, if you
ever have any questions youwant to ask Amy, just send us a
DM or send me an email.
Kerry, at the kerrycroftshowcom, and if you're still out there
following your girl, follow meon YouTube, spotify, apple or
(20:46):
wherever you get your podcasts.
And until next time, keepmoving.
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