Buy the Island. Write the Book. Cory Gregory's Playbook for Legacy, Discipline, and Results

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What happens when you stop reasoning with yourself, stop waiting for permission, and just decide?

You get Cory Gregory.

This week we packed up the mics and headed out to Buckeye Lake to sit down with Cory on his turf—Muscle Island. And let me tell you…this place isn’t just a slice of paradise. It’s a masterclass in vision, grit, and relentless execution.

We’re talking about:
⚡ The decisions over feelings mindset that has fueled Cory since day one.
⚡ How he turned a wild daydream into a multimillion-dollar legacy property for his family.
⚡ Why consistency—not motivation—is the real superpower.
⚡ The financial IQ and life lessons baked into building Muscle Island from scratch.
⚡ And how to channel discipline into confidence, momentum, and results.

Cory doesn’t just preach it—he lives it. From 4AM training sessions to building businesses and writing books, his story is proof that if you’re willing to put in the work, you can change your trajectory.

Quick heads up: my mic had a little attitude during this recording, so my audio isn’t as crystal clear as usual—but the conversation is too damn good not to share.

Episode Transcript

Speaker 1 (00:03):
Hey there you beautiful badass.
Welcome to the Keri Croft Show.
I'm your host, keri Croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
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(01:55):
can we take a mini?

Speaker 2 (01:56):
it's an amazing fall day.
It's really cool.
Good job on working through theadversity on the mics so we are
here at Buckeye Lake, MuscleIsland.

Speaker 1 (02:05):
Look at this piece of just slice of heaven.

Speaker 2 (02:08):
It feels like kind of wild just because we worked so
hard on it the last three yearsto bring it to from what was in
my head to a reality and like,yeah, to enjoy it now.
Mostly there's still someprojects, we still got some
stuff, but to know it's like notjust like a thought or an
unseen, it's now the scene.
So it's pretty, pretty wild.

(02:28):
Not a lot of people liverent-free.

Speaker 1 (02:31):
In my head, you are one of those people
down-to-earth way of motivatingpeople.

Speaker 2 (02:36):
Yeah, I think like I've been trying to do a better
job of articulating that, likesome of the things I've done
just the last few days, likesaying, like you know, basically
I make a decision that that'swhat I'm going to do and I don't
reason with myself.
I really think it's that blackand white and a lot of these
things that people want to playin the gray area and they want
to go towards comfort and I justrealized, like my whole life, I

(02:57):
was just trying to figure outwhat it took.
If I could just figure out whatit would take, I was willing to
put forth the effort.
So I've been on this likepursuit and now that I kind of
understand that, I think it'skind of my duty to kind of
replay that for others that arelooking for the same thing, like
what's under the hood of howthis guy was able to do this,
and it's not an easy path.
But you know, it's a lot ofconsistency and understanding

(03:20):
that I'm not, you know,reasoning with myself on a
regular basis.
I made a decision to train at4am and that's what I do, and
that's just where it stops andstarts at, and I think like
that's where people get caughtup all the time.
It's decisions over feelings.

Speaker 1 (03:34):
It's not about motivation, all the time.
Like you're not always going tofeel like you're in a rap video
, like you know, puffing yourchest out.
It's just the discipline andevery once in a while you get
like that dopamine hit andthat's kind of the fruit of that
labor Growing up for you.
I think there was a lot ofcuriosity to how the other half
lived.

Speaker 2 (03:50):
Oh, constantly, because I would see little
things, like even in my town,like the guy that was.
He was a coal miner but then hespent all his or invested all
his money to start like a littlemini grocery store and like I
just saw, like okay, well, well,he used to work with my dad and
now he's doing this and I couldsee.
And then his, hisbrother-in-law, also started a
store.
And then I saw this family ofof the last name is Dorsey they

(04:11):
started these little chain.
It was like the sister had astore, the brother and they, and
they started building thislittle kind of mini empire.
And I was friends with one ofthe kids, I played basketball
with them and I was justwatching how their family was
moving and I was like this isjust so different than what I'm
experiencing, and so I was all.
They were the one that had theNintendo and the pool and the
four wheelers and, like to me,felt like they was rich, right,

(04:33):
but they were just movingdifferently and so I was always
there and they had no clothes,even paying attention, and as I
got older, I got a chance toshare that with them.
Like yo, I was watching andwhat I started.
What I understood from that isI'm watching kids watch me, and
so it's like my area I'm in hasway more money, way more stuff
going on, but I'm stilloperating way different than

(04:54):
most people, and so I can seecertain kids that are asking
certain questions, that kid inthe network that might be one of
my kids friends, or kids fromthe gym or whatever they're
they're.
They're watching and seeingsomething different with me, and
so I've kind of it's kind ofcool because I can see like I'm
that person.
Now I feel like you're awesome.

Speaker 1 (05:14):
No, you are that person, but you're always like
what resonates so great.
Whenever I see you, like ontiktok and I'll see more of you
I'm like come on, keep going,cory because, we need to hear
more of your shit Like it always.
It doesn't work for everybody,but it's so, works for you
because it comes from this placenot only of just authenticity
and just being genuine.
But you walk the walk and it'sso.

Speaker 2 (05:35):
I appreciate it.
It's gritty and it's real and Ithink like that's where some
people kind of get it twisted up, and I knew that as
entrepreneurship grew in thiskind of age.
Like I was, I've been anentrepreneur since I was 19
years old I'll be 47 this year,like or next month and it's like
one of those things where I'mjust this way because of the
pain, because I want somethingdifferent.

(05:55):
And when it became popular tobe an entrepreneur, I was like
people don't understand how hardthis is, and so what I'm just
trying to do is really showcasenot the 1% better per day, cause
that's a fucking lie, becausethat the bad math doesn't even
work.
It's you can try your ass off,execute at the highest level,
sun up to sundown, and you mightget 0.01% better that day.

(06:20):
It really is a consistent lifelong effort to actually like
change trajectory, and thesooner people understand that
like you're not going to getpatted on the back because you
strung together seven days Good,you need to string together way
more than that and then whenyou fall off, just don't fall
off so hard, and like there'sthis whole thing of like running
against the red line and justenough where the wheels don't

(06:42):
fall off and you put all thesethings in place that are
motivational, from things thatyou're wearing, people you're
around, things you read dailyhabits.
That's to keep it on the tracks.
And I feel like if people canreally look at, like, how do I
keep this thing on the tracksfor a period of time to get a
chance at what I want?
You're not even guaranteed it.
You're guaranteed not to everget.

(07:03):
If you don't fucking put noeffort in, I'll give you that.
That's a guarantee.
You can fucking bitch about it,you can wish it was this or
that it's never going to happen.
You can do all of these thingsI'm talking about and maybe get
a chance at it.
That's all I wanted, because ifthe lights were shining on me
and I was prepared, I felt likeI was going to show up.
It's like it's no differentthan any athlete.
That's the way I've approachedthis whole thing.

(07:23):
Nine times out of ten I'm gonnacome through for myself and I
just want the ball.
And so it's like I want to geta chance to thrive because I
prepared and if people can kindof get on to that, it's like I
think that you know they'll getmore what they want.
It's just.
It's a hard concept because itdoesn't happen overnight.

Speaker 1 (07:38):
No, I mean, I don't even know if it's a hard concept
or people just don't want toput the effort because it's so.
You're doing it in the dark,you're doing it alone.
There's no accolades, there'snobody clapping, everybody saw.
They just need somebodycheering for them or telling
them they're doing a good job,or you know, it's hard to get up
, it's hard to eat.
Well, it's hard.
I mean, I do the same shit,like, and I want to fall off and
I'm going to eat pizza and I'mgoing to do all that, but I'm

(07:59):
going to get right back on andhave like seven days good, eight
days good, but it's suckssometimes.
You're like what?
I get, why people kind of justlay around for sure.

Speaker 2 (08:09):
No, I understand that .
I think so.
That's the interesting thing.
Like, a lot of people whenthey're around me, they think
I'm judging them on certainthings.
If you don't care to want thosethings, I don't, it doesn't
matter to me.
I only start getting a littlebit like I chirp at people when
they're bitching, but they ain'tputting no work in.
That's the thing for me.
Like, if you don't want acertain thing for your life and

(08:31):
you're happy, that's fine.
Like I'm I'm I'm never.
So.
That's what.
When people around me theyalways think they got to tell me
why they didn't eat good or whythey didn't do this.
Usually when I'm in those socialsituations, I just want to talk
about the game or whatever,because I'm trying to also relax
a little bit.
But the reality is I don'treally think anything.
I'm just really worried aboutrunning my own race.
Now, if you're bitching andyou're clearly not doing

(08:53):
anything, I might chirp at you.
But if you're wanting to like,look under the hood and be like
yo, what does this really take?
Then you can decide whetherthat's something for you or not,
can decide whether that'ssomething for you or not.
I knew I just needed a chanceto see like what the path would
be, and I was willing to do, andI'm still willing to do what
that what's required.
But you know that's noteverybody's take.
So I just think like I justreally wanted to know the black

(09:15):
and white of okay, how can Ichange this whole situation?
And you know, I think over timeI figured out what my version
of that is.

Speaker 1 (09:23):
What's cool is I've watched you level up.
Then when I saw you you'rebuilding this island, I was like
okay, like something.
I felt another wave.
There's so many things aboutthis island and what you were
able to accomplish are likelessons in life.

Speaker 2 (09:37):
It was so uncertain, kerry, like I can't tell you,
and that's part of like it wouldhave been so easy to dismiss.
I know nothing about buildinganything.
My grandfather was a miner andalso in construction.
But like I can't make anythingsquare, I've never.
The house I live in I bought itwas already built.
Like I've never literally beenin this process, ever once for

(09:58):
anything other than buildingcompanies, building my body,
it's not much different.
But I like didn't understand anypart of the process.
I literally called TylerSeelover, who's my operations
guy at Maxwell, my businesspartner.
I was like, dude, I'm about totake on this project.
I'm going to need you like as alike, basically we're GC in the
land, development likeutilities under the water,
figuring out all the permitting,figuring out who's going to

(10:19):
build this container situation.
Like I could stand in themiddle of this island and not
even see the water.
This thing was untouched sincethey widened the you know the
lake in 1860, something.
It was completely raw.
So, like when I stood here andI was like it would have been
easy to be, like I don't knowanything about this, but I
always talk about this legacy,this trajectory, this legacy I'm
trying to create and you knowfor you guys that don't know,

(10:41):
buckeye Lake uh, dave Thomas,the founder of Wendy's, had an
Island here when he was aliveand passed it on and I think
it's sold now.
And the dispatch family, thewool family, owned an Island
here for a hundred years.
So I was aware of the legacypieces of real estate and so
I've always been talking aboutwanting to like take part in
that for my family and so Ithought this was the best
opportunity.
So all of those things thatwere uncertain, unseen and

(11:03):
really like I wasn't scared, butwe're scary.
Um, I had to put that aside andlisten.
I literally swam over here thesecond time I ever came to the
Island and I stood in the middleof it by myself and I just took
a deep breath and I was likewhat's it?
What's it saying?
And it was like, at everypossibility, till there's such a
roadblock that you cannothandle it, you need to do this.

(11:26):
That's what I heard, causeRachel was with me and my and at
that time my um state farmagent, stacy.
She has a house here.
She brought me over here causethe first time Brian Peters and
Jake Emery brought me here.
It was awesome.
We just drove around it and Iwas kind of looking at it like
damn, can I really have my ownfucking Island?
This would be sick, you knowwhat I mean.
And then it became real.
I became kind of obsessed andlike by day five I had her bring

(11:49):
me over here and I just stoodin the middle and I'm like a lot
of times when I'm about to makelike big calls in my life, um,
and I was in crazy shape then,like I was real dialed, like it
was, everything was kind ofclicking and I was just like,
took a deep breath and I'm like,is this really for me?
And I couldn't deny that.
It said whatever was speakingto me said yes, and so I think I
moved forward with an urgencyand uncertainty that was

(12:12):
probably one of the most eliteof my entire career.

Speaker 1 (12:16):
Just for the masses.
What's the difference betweenyou now, right now, and being in
the best shape?

Speaker 2 (12:22):
I would say like I was at that time.
So I weighed 185.
Today I was like 178.
So I would say, in that momentyou probably, I probably could
have shot the cover of a men'shealth magazine any day of the
week, like with no notice, rightnow I'd need like three weeks.
Right now, I'd need like threeweeks.
I would say, you know, it wasjust like my expectation of

(12:46):
myself for some reason, and thegroove that I had in that moment
was so elite that when thisopportunity came across my plate
, my confidence was at anextreme level.
And I just believe, likeexactly the whispers I heard in

(13:07):
my head of what was possible andthat's the only way I can
explain it Like when you'redialed with your daily routine,
you're eating good, you'retraining, you're developing
yourself, your intuition's waylouder.

Speaker 1 (13:15):
There's so many things I resonated with in your
the last part of your book, andwhen I read that I was like
truer words have never beenspoken.
And I'm in that phase right nowtoo, where it's like I don't
love getting up in the morning,but I'm making myself do it.
So I'm getting up at 4 30 andit does get easier, yeah, but
it's like the more you eat well,get up, feel good it starts to

(13:39):
create this just inner savage.
Yes, it's a stability thing.

Speaker 2 (13:44):
It's like I feel it, you know, it's like I wouldn't
trade that for anything it's amomentum of confidence and
belief that's really hard toshake once you kind of
understand it.
And, although the entry pointis a little difficult, once you
create that, um, you crave, andI noticed that about myself for
years and I've been in and outof pockets of it, but my plan

(14:06):
was to stay as close to it aspossible.
So when those opportunities docome across my plate that I can
take advantage of, if I'm 220heavy powerlifting mode, I don't
know if I make the samedecision.
I think I was locked in for myconditioning, my development,
like I said, my expectation ofmyself in that very moment, and

(14:27):
I'm glad I was, because I tookit on like an absolute tornado
yeah, absolutely.
And so I'm proud of myself forthat, because I didn't dismiss
it because I didn't understand alot of the this or that about
the process.

Speaker 1 (14:40):
Dismiss it because I didn't understand, like a lot of
the you know this or that aboutthe process and going back to
just the fundamental belief thatyou have to have as a person.
So when I we talked about the Blab a little bit, but this is
what I talk to people about andyou know it's so simple but yet
it's so hard for people to notonly grasp but but get momentum.

(15:03):
It's like you have to believein yourself first, and whatever
that means, though that couldmean for somebody hey, I can get
off the couch and I can go takea hot you have to build the
belief right, to get theconfidence, to build the
momentum to get the results.

Speaker 2 (15:14):
Consistency is the like, easiest thing to
understand and the hardest thingto like do.
And what's wild is it's's.
It's a superpower and it'savailable to everybody.
It's free.
You just have to want to putthe work in and the the thing is
what I realized about myselfand I think it's good that I
grew up the way that I did,because if not, I wouldn't be me

(15:35):
.
I was also like a sixth mantype of guy on my basketball
team.
I wasn't a starter, I thinklike I was always had.
That underdog was literally oneof my favorite cartoons.
Growing up, I literally took onthat mentality.
So I would feel like that Iwould work twice as hard to get
less results and eventually,like I just took that on, is
that's just like what, what,what it is.
And now I think that it'sflipped right.

(15:58):
I can work twice as hard andget way better results or way
different results maybe thanmost.
But the reality is, I thinkonce I just understood like this
is kind of just like thementality I have to take changed
a lot for me.
Like I wasn't wishing that Iwas someone else.
I knew exactly who Corey was andI was just going to develop
that and just basically look thefuck out.
Because I watch people fall off, I'm like I know I'll wear you

(16:21):
out.
I already know it.
So it sounds funny, but it'slike the reality.
I could pick it up early in mycareer.
Oh, this guy's good at this,that guy's good at that.
But I see the holes in theconsistency, I see the holes in
the development and I'm not asgood as them yet, but I will be
better because I know I'm notgoing to miss those parts, which
means I'm going to get theseclients and be able to build
these businesses.
And you know, I just saw thoselike pretty, pretty young.

Speaker 1 (16:44):
I think what makes you extraordinary is that you
have all those fundamentalelements that we just talked
about.
With vision, you have a lot ofpeople who might have the
consistency.
They're dialed in, they havethe belief.
All that's on lock.
But they're kind of just, youknow, doing their thing.
They're involved, they don't Tobe able to come into a big

(17:06):
jungle here on the island.
How many people at Buckeye Lakedo you think, on their pontoons
with their coolers, talked aboutthis island?
Oh, wouldn't that be great ifyou could.
X, y and Z.
No one ever made a move on itbecause it was too hard.
If anybody ever did take a stepforward, they were either
stopped immediately by utilitiesor they saw something and they
and they were scared away.

Speaker 2 (17:26):
It was waiting for me because I'm, you know, I took
this on and it literally beensitting for 150 years, which is
wild.
Like I felt like I was, in away, almost changing the history
of this.
You know, property that hadbeen like, I think, like people
literally thought it just wasn'tpossible, like I think that
that's what it ended up becominghere, is that it just like you

(17:49):
weren't able to build on it,like, I think people just passed
and then the people that didget serious ran into roadblocks,
couldn't figure it out.
And so it comes back to theAndrew Carnegie, you know,
napoleon Hill three feet fromgoal and think and grow rich.
They just didn't dig deepenough.
It was three.
The vein of gold was three feetto the left, and that happens
to be where, you know, I knew Iwas willing to do that.

(18:09):
And so, yeah, I'm real thankfulbecause, like I've talked all
this talk about trajectory andchange, and I've done a lot of
that this is like one of thosecornerstone pieces, I think, of
my family history that I'malready talking to my kids about
.
Like you know, this is likeyou're going to bring your
grandkids here.
This is something that passesdown.
This is a multimillion dollarpiece of real estate that's like

(18:29):
an anchor for our family, thatcan change some stuff for you
know, and then if it's stewardedproperly, which is what I'm
working on, then that you knowthat's, that's a big deal for
for the Gregory's After youwrote the book.

Speaker 1 (18:38):
What, after you wrote the book?
What made you decide to like atthe end?
Write the 10 things that youlearned.

Speaker 2 (18:44):
So what's wild about the book is so I've been here
for two weeks.
We have one path right Neverdrove the boat by myself.
First of all, I never drove aboat before I bought this.
I had to buy one likeimmediately and then had to get
like a home at the marina andtry to figure out how to get
here and I just run it into theIsland and throw the anchor on.
I mean it was pretty hilarious.
I was more nervous to drive theboat than I was to buy the

(19:05):
Island.
I had more anxiety aboutdriving the boat, which is
hilarious, but anyway, the uhtwo weeks into the Island,
there's just like this.
Because I was moving soconfident in such uncertain
situation.
I just had this amount of ideasand just like optimism and it's

(19:26):
kind of hard to like explain.
But I woke up one morning and Ijust had the idea for the book
and so I, literally old school,wrote a letter to my wife
because I wanted, I didn't wantto get my, I didn't want to get
distracted by social media orwhatever.
I just wrote.
I said I'm going to the Islandto write a book.
I'll turn my phone back onwhenever I'm done.
I turned off everything droveout here with five bullet points

(19:48):
on a piece of paper, two cigars, a battery pack so I could plug
in stuff for my shakers or formy like blender, for like my uh,
for my protein shake for lunch,and just started recording,
cause I I'm not very good atwriting, so I record everything,
get it transcribed and thenedited, and about five hours
later the book was done, but itnever felt like it was because

(20:09):
of their feedback I got.
It was amazing.
Once I kind of got it edited andstarted sending it around, but
I felt like none of it wasactually about the island and
that's what was weird.
So it's, you know.
I literally was like all right,I bought an island, wrote a

(20:35):
book, which is literally whathappened.
I bought an island and twoweeks later I had the idea for a
book.
It couldn't be more true thananything else I've, you know, or
have the house and learned allthese lessons.
I was like it's missingsomething and I did this
presentation in my businessgroup about 10 takeaways from
building the Island and I waslike that's what I'm missing and
it kind of just put a bow onthe thing.
But I've produced some copiesof it given away to a lot of

(20:58):
athletes and friends and familyand the feedback on it's been
real good, whether you read alot or don't realize an
hour-long read, but I think it'sgoing to be an impactful book,
so all right.

Speaker 1 (21:08):
So lesson number one yep, be curious for lifestyle
changes or opportunities yeah,so I, yeah, I was just literally
.

Speaker 2 (21:15):
I've always, uh, try to evaluate what's going on real
time, present day, and whatcould impact my immediate family
or my lifestyle.
And four years ago it was thatI wanted the gym in my town,
right, so I was curious aboutgetting max effort in old school

(21:37):
under one roof.
Dustin was moving there too.
How could we get it close?
And that was the same thing Iwas looking for.
You know what?
I think it'd be cool to be uparound water Same kind of thing
like you talked about when youcame in.
I've been looking around and Iwas just genuinely looking
around like for a fixer-upperAirbnb I could go up on the
water sometimes.
I thought it would contributeto me writing books and being
around water.

(21:57):
And there you go, on Zillow,she had just marked it down and
I was like, wait, there's anisland for sale.
There, is that real?
and but just for me beingcurious, for you know around
what I had going on, what Ithought would contribute to not
only my portfolio but also justmy impact of, like, day-to-day
life or weekend life this isprobably one of the biggest ones

(22:20):
, because I knew 10 out of 10,once I like came upon this
opportunity, that this was athing for me but it would have
been so easy and I'm so glad Idid not discount it.
Um, because I didn't understandreally any of it, because I'd
never just clearly never done itbefore and that would have been

(22:43):
the easiest thing to do.
And I had to really ask myselfokay, I can't unfeel or see what
I saw.
And would I be okay years whensomeone else cause you know
that's ideas and opportunitiesthey pass through you to someone
else eventually Could I be okaydriving by this and watching
someone else execute it?

(23:04):
Cause I was scared?
And you know, I'm just glad Ididn't discount myself and you
shouldn't either.
If you're listening and there'ssomething that you know you
really want to go pursue and do,like you can't, you gotta be
curious around finding out ifit's possible.

Speaker 1 (23:18):
And it's also a testament that, like no one
really knows what they're doing,no.
Tell the story about how youdid.
You already said how you didn'tknow how to drive a boat.
No, you know, all this isforeign to you.
And then you just told me,rolling up here, that you got in
a canoe.

Speaker 2 (23:32):
Yeah, we're helping this guy.

Speaker 1 (23:35):
Look really no, looks like he knows what he's doing
two years.

Speaker 2 (23:38):
You know I bought this in July 23.
I had no clue how to drive aboat years.
You know I bought this in julyof 23.
I had no clue how to drive aboat, dock a boat, nothing.
It was a shit show.
I was running in the stuffwhatever I had, like the honda
civica boats.
I got two work boats and onenice boat now because I can
actually drive a nice boat.
But it was a train wreck andlike, yeah, just this last week
there was a family outside ofthe island stuck and I canoed
out and helped them get itstarted and, you know, fix what

(24:00):
they had.
They had going on.
And it's like you know,everyone starts as an amateur in
everything and eventually, ifyou have enough reps at it, you
get proficient and that's youknow.
It's funny is now, if I look ata piece of land, I'm like, oh,
I could build something there.
I never thought that beforethis.
But you barge everything over,you figure out utilities, you
figure out true land developmentat the hardest possible spot of

(24:21):
all time, which is on an island, and you know your confidence
grows on.
You could build pretty muchanything.

Speaker 1 (24:27):
Number three daydream about the possibilities.

Speaker 2 (24:30):
Yeah, I would say that when we were talking a
little bit earlier, like that'sone thing that, um, you know, I
really grabbed from being aroundArnold Schwarzenegger and
reading about ArnoldSchwarzenegger but then actually
working with him, hisvisualization and belief and
daydreams about how he wantedhis life to be has zero cap
Literally, they say it but likehe lives it Right, and I think

(24:51):
by being around himself TigerWoods, Louis Simmons, some like
real, like game changer industry, one of a kind type of people,
all three of those guys, I wouldargue you use their first name
and people know who you'retalking about in the respective
categories, Right, Um, and tosee how they kind of operated,

(25:13):
the way they visualize, the waythey'd be curious and question
things.
It all rubbed off on me becauseI was like I already kind of am
that way, but it made mebelieve it even more.
I would come away from dealingwith Arnold.
I was like I already kind of amthat way, but it made me
believe it even more.
I would come away from dealingwith Arnold and be like why am I
second guessing these or what'spossible in really seeing it.
See, that's the thing, Like Iknew, like from watching these

(25:34):
Netflix shows.
I was like I want to do ashipping container house.
I saw the opportunity of likehow it could be, like a family
situation and of company, likeall these things.
I see I just never woulddiscount them.
I would just try to even godeeper into the visualization.
And yeah, I've just always beenthat way.
I think once again, I think alot of people are that way but

(25:57):
they're distracted by theirphone, by drama filled people
around them, by certainsituations, and they ain't
hearing it or seeing it becauseit's just not clear anymore,
because there's too muchcloudiness going on.

Speaker 1 (26:09):
Next one, yep Look for bottlenecks.

Speaker 2 (26:12):
Yeah, I think in any opportunity, especially when
it's super uncertainunderstanding about what you're
embarking on, like I went rightto.
Why is this still sitting here?
Wait, I'm not the first guythat probably had this idea,
right?
So what's the bottleneck?
Do I have the resources?
Do I have the capacity?
Am I willing to do what'srequired to get through the

(26:33):
bottleneck?
And is it a three feet fromgold situation, which is
probably what I anticipated andit was, and so did I have the
people in the network?
Was I willing to go the extrastretches and put in the time to
figure it out?
All those things were very true, and but I went right at the
bottleneck, right out the gate.

Speaker 1 (26:53):
Did you cry at all during this process?

Speaker 2 (26:56):
Um, I mean, when I had my party, I think I kind of
cried.
You were here.
I don't know if you were herestill when I yeah, well, when
Morgan played, cause I even hadlike that vision like we're
going to launch the Island orhave all of my friends and
family here, morgan's going toplay a set, like all that stuff
was like in my initial vision oflike once I started getting

(27:16):
moving on and I just remember Iwas on the microphone getting
ready to like try to say somelike cool stuff, but it just
didn't really come out.

Speaker 1 (27:24):
I just said mama, we made it.
I think that was really cool,though, for everyone to see you
vulnerable like that.

Speaker 2 (27:28):
Yeah, it wasn't like a hard cry, but When's the last
time you hard cried, corey?
You know my grandfather passedaway a couple of years ago and I
would say like probably a year.
I'll get a good cry justbecause I miss him.

Speaker 1 (27:44):
He was so impactful.
Listen to intuition number five.

Speaker 2 (27:46):
Yeah, this is something I'm like borderline
obsessed with because I thinkthat you got to figure, for
probably 20 years of my careerI've been eating, uh, pretty
much the way that I'm supposedto write every the way.
Everyone knows how they shoulddo it, but I think when you
don't have your insulin jumpedall over the place and you're

(28:08):
training and you're and you'reactively like in growth mode,
meaning you're listening tointentional books and material
to get better in the earlymorning hours while you're
actually eating good andtraining and optimistic and
positive mindset, all of thesethings I think intuition is
extremely clear and I've hadpockets in time in my life and

(28:34):
this happened to be one of themwhen I came upon this
opportunity where, just you know, it was loud and clear on a
bunch of stuff, and I think thatit's a faculty of a human being
that they just are.
Some people are aware of andsuper into it.
Some people think it's some woostuff.
I just say, well, I keeplistening when I hear it and it

(28:55):
keeps working.
So I think that everyone hasthat gut feeling, internal voice
.
I think a lot of people goagainst it.
I think some people don'tbelieve in it, but you know,
whenever a lot of those thingsare aligned, I think it's pretty
easy to listen to.

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(30:17):
Headspace by Mia SantiagoBecause great hair days
shouldn't be rare and I feellike the older you get, the more
wise and discerning you get.
My energy and intuition isalmost to a point now where I'm
like I wish it was.
I'm like okay, we're good here.

Speaker 2 (30:36):
I double down on like that whole vibe and I think
when it makes people feel kindof weird sometimes because I
don't think they maybe they'venever, they've heard it but they
didn't know what it was or thewhispering very loud because of
a bunch of other factors, but Ithink a lot of times in my life
like it's been that way and I'vejust kind of leaned into it, so
I don't know it's interesting,because I don't know if I'm like

(30:57):
more sensitive to it or if it'sjust kind of lifestyle based.
But I feel like more peoplerecognize it when their
lifestyle is more locked in.

Speaker 1 (31:07):
I agree with you wholeheartedly that it has to do
with your habits your consists,like your consistency and
discipline.
The more that I implementcertain things in my life and
create systems in my head yeah,and that's what it is like for
me I visualize I mean peoplethink I was half crazy like I
have boxes, I have squares, Ihave things in them like it's I

(31:30):
mean Kate knows um.
But the more you go back intothose things, and kind of every
single day okay, check this, isthis on point, do I need to move
something over here?
If you're not doing that,you're just like living
willy-nilly, then you're notgoing to hear the things maybe
that you need to hear.

Speaker 2 (31:47):
But when you really are dialed in like that, you do
let yourself quiet down enoughto hear what needs to be said
yeah, and it's um, I think it'sawesome and like that's why,
back to I heard it and knew itand it still would have been
easy to just discount myselfbecause of all the uncertain
parts.
But I believe this book came sobecame so real because I moved

(32:13):
forward in the uncertain, youknow, but with certainty, and so
it's like it was like a gift inthat moment.
And so crazy as I almost didn'tcome to the island and record
it because I was scared to drivethe boat which sounds hilarious
, especially now because I'mlike very proficient in it, or
enough right on a pontoon.
But I was like startedoriginally like I turned off
everything.
I wrote the note or didn'twrite the note yet.

(32:34):
I was just going to record outmy house.
I'm like I'm an idiot, I need tobe like standing on the path.
I have a picture.
I'll send it to you, it's likea notebook.
I'm like leaning, leaningagainst a tree on the path over
there, and I took a picture likeand all you can see is just you
know one path to the end of theisland and like the energy on
it was crazy because I couldnever replicate that feeling

(32:55):
again.
It's impossible.
I could never replicate weektwo of the like.
You know, excitement andoptimism of me actually having
my own private Island and what Icould do with it and all the
factors that I would have to gothrough and what it just it's
it's impossible to replicate.

(33:15):
So I captured it in that momentwhen that book, which was
really cool, Lesson number sixmove with confidence.
Yeah, even though the thingswere, you know, uncertain and
unknown, to continue to movewith the same confidence in the
decision-making that I did, toeven embark on it in the first
place and to lean on that.

(33:38):
You will find a solution thatyou're going to put in the time,
you're going to put in theresources and that you know when
you're up against where I.
Many times I got up to a pointwhere I was like I literally
have given everything I've gotin this moment and then
sometimes, when I would get tothat point and back off,
something else would show itself, would be exactly.
The person would come into ourlife or, you know, one of my

(34:01):
friends would walk in for someother reason but then have a
link to what I needed it.
It kept happening.
Me and Tyler talked about itLike we found out what the
foundation was here.
1833 foot helical peers I nevereven heard of a fucking helical
pier before.
I'm Google searching it.
I'm looking for like, whatmachines that look like, how
much that costs, who does that?

(34:22):
Like no clue.
Brian Callahan shot off Brian.
He was coming to the officebringing an engineer for
something completely different.
I was thinking about doing asecond story on the office in
Granville, forgot I even had themeeting two or three days.
We're looking for all thisstuff.
He walks in I forget he's evencoming.
He's like, hey, I got this guy.

(34:42):
He walks in the back of theroom and looks at the back
10,000 square feet.
He got the office and he goes.
Well, if you're going to do asecond story, you're probably
gonna have to use helical peersand I go what, what do you mean?
What do you know about helicalpeers?
Oh yeah, I worked on a coupleof projects, but to use them, I
got this place down Cincinnati.
It does it.
I'm like what?
So, and that's who we used.

(35:04):
They walked him right into it,walked him right in for us
Something that you wrote.

Speaker 1 (35:09):
You're like.
You know it's because of what Ipoured into people.
So this stuff doesn't happen ina silo, it doesn't happen by
accident, and it's a culminationof all of your hard work,
networking, consistency, how youshow up for people and yourself
, and people and yourself everysingle damn day, and so when you
go to embark on something likethis, you have so many people

(35:31):
surrounding you that want you towin.

Speaker 2 (35:33):
Yes, they start rooting for you in a different
way and so, whether they know itor not, that energy is coming
back to you and, like I set up ameeting for something
completely different.
That was also kind of lofty andit didn't even work, but that
was the exact person I needed inthat moment to give us that
resource.
That then I called Tyler.
I'm like you never fuckingbelieve this.
This guy just walked right intothe office and it was exactly

(35:54):
what we need.
He's like, of course he does G.
Like he started getting to belike all right, this is like
what, this is what it is.
You know what I mean.
Now a second, but that was oneof the ones where I was like oh,
okay, Lesson seven move throughthe uncomfortable when you're
doing something like this, likeI'll never forget.
I came home from Sorenex twoyears ago and I come out to the

(36:17):
island and right here wherewe're sitting, this was probably
four feet lower than it isright now and there was.
We were getting flooded here atthe lake.
I couldn't tell the difference.
That tree was completely.
The water was running on thefront of the property.
The tree was completelysubmerged and I couldn't tell
the difference between the frontof the Island and the lake and
I thought to myself Holy shit,what I get myself into.

(36:40):
So I went and got myself somewaiters.
I called my stepdad who got methe job in the coal mine.
We started building somemakeshift walls, me and Tyler,
to try to keep the water fromthe lake coming onto the island
for sump pumps running 24 hoursa day to get the water off the
island back into the lake.
Because I was a month behind onmy foundation, because I have

(37:01):
water everywhere, I mean it waslike so ridiculous and I'm
thinking to myself like maybe Iam over top my skis a little bit
here.
This is a whole situation.
I got to bring all this dirt in, I got to do this, I got to do
that to even get a chance toeven build up something Right.
And so I think, like, but Ikept saying, like this is why

(37:21):
you are going to have somethinglike this.
You do know how to get throughthis.
You are willing to set up shopfor eight or ten hours and build
these things and call theseresources in and like come back
out, pump water out of these,like two ash trees I had right
beside where the house is.
I'd pump water out for a wholeday, come back and they'd be
full again.
This is the most ridiculousthing.

(37:42):
Like you would just get likedemoralized and then I'd be
still.
And so there were so many ofthose things.
But I kept saying, like thingsonly happen good for so long and
things only happen bad for solong.
They both have run times and Ijust knew like I just need to
dig in.
And I dug in on a lot of thingslike that with this.
I just had to remind myselfRelentless, Relentless.

Speaker 1 (38:02):
Relentless, one of my favorite words.
Relentless pursuit, man, yeah,so great.
Lesson number eight law ofattraction and visualization.

Speaker 2 (38:11):
Yeah, I would sit on.
Well, I visualize sitting on it, now I can sit on it.
I would visualize sitting onthe porch up there, um, on a day
like today, and being on myphone and just like looking at
the businesses and how they weredoing, all the way down to the
amount of this and amount ofthat, and just the way that I

(38:32):
would feel, meaning like theoverwhelming amount of gratitude
for that.
I was willing to put in thiseffort to provide this type of
experience for not only myfamily, but then the mafia
members and anybody that youknow like yourself.
They can come and we can, youknow, do something pretty
awesome like this, like justthis overwhelming feeling of

(38:54):
like I was able to get it done,to now give myself an
opportunity, this whole otherkind of, this whole other kind
of part of life that I thinklike now be for 40, 50 years
doing.
And so I just visualize thatfeeling all the time, cause I
think that's the thing that Igot right early.

(39:14):
My first real visualization,other than I could really
conceptualize owning my own gym.
For some reason, even when Iwas poor in the trailer, I
thought I can own a gym one daybut visualizing myself on the
cover of a magazine, walking inthe Barnes and Nobles, seeing
myself on the on the on thenewsstand, picking it up and
then handing it to mygrandfather.
That was my visualization,cause he's the one that taught

(39:35):
me how to lift weights.
I had felt that for real somany times in my head that when
it actually happened, it feltlike I had already lived it.
And I would say that that was avery similar feel here and it's
the feeling and that's whatpeople miss.
I could see it, I could feel it, and Every time it got real
difficult when we were buildingthose walls and all that shit.

(39:55):
I just took a deep breath andwas like I got to feel that part
because at some time, someday,I'm gonna be at that part.

Speaker 1 (40:02):
I've heard a lot recently this whole idea of
being delusional and Like.
I try not to share too much ofwhat's in here because it's like
it sounds delusional whenyou're a visionary Because you
have to visualize it first toget there, but when you put the
action behind it and therelentless pursuit of what you
want, then you're a genius.
Right, it's wild Like thevisualization is so key.

Speaker 2 (40:24):
I quit expecting people to see it so long ago
Because I just realized likewhatever's going on in my head
is so unique to me that I can'tget mad if someone else can't
see it.
I used to when I was a kid.
I used to be like, oh, youdon't believe.
Well, no, they don't, theydon't.
There's two components of that,Kerry.
They don't believe because theycan't see it and they don't

(40:44):
know what you're willing to do.
And so how can you tell me thatthat's not possible if you're
basing that off what you arewilling to do, Not what Corey's
willing to do?
I realized that real young,that when I first started my
first gym and the guy was like,well, this person wasn't
successful and that person and Iwas like those people aren't me
, Like that's a big key.

Speaker 1 (41:12):
Another thing I want to add to that is when people
are looking for externalvalidation, it's natural that
you want other people,especially in your inner circle,
to to be right there with you.
But when you want to dosomething great and you're on
the pursuit of doing somethinggreat for you, you have to show
it through.
It's like a rite of passage, solike, just be quiet about it,
don't worry about anythingexternally, cause once you do it
and you figure it out, all thatcomes later.

Speaker 2 (41:31):
It doesn't matter the execution is where you're going
to get.
You know people are going to belike oh okay, there was
something like real specialgoing on like with this, with
this level, and I I saw thathappen with kind of some even
look local or other people.
I knew that like were prettyhigh level in business.
They saw me execute this andthey knew that I clearly must
have understood more financialstuff or just the way that I

(41:55):
operate, like they definitely Igot some nods, for sure, from
some people that, like Iinteracted with, but they could
tell like oh, there's somethingdifferent going on there, and so
that was cool.

Speaker 1 (42:02):
Lesson number nine is financial IQ.

Speaker 2 (42:04):
Yeah, challenging Like this is one of the things
that I strived for since I was akid.
Like I.
Just you know, my mom was insurvival mode.
No one around me reallyunderstood money, and I will go
to my grave on this.
Like, if people who fuck wouldlike understand money have
fucking money, and if you don'tfucking have money, that you

(42:24):
might not understand it, and sodon't make it a taboo subject.
Don't avoid it.
Fucking.
Teach yourself money.
Don't avoid it.
Fucking.
Teach yourself money.
It's not the root of all evil.
It just highlights if you're agood person or a bad person
anyway.
So the reality is, if you havemore money, you can help more
people, and you can help yourown damn family.
If you're already a fuckingdouchebag who isn't good to
people, it's just going tohighlight that too.

(42:45):
So, like, like, cut all thatshit out.
And if you do not have it, youdo not understand it properly.
And so I would be like yo, thepeople around me don't
understand it.
I need to understand money.
I'm going to mess it up, I'mgoing to do some things right,
but at the end of the day, thefinancial IQ has to grow, it has
to fucking grow, and when itgrows, then you can pass it on,

(43:06):
pass it on to the game with thepeople around you, pass it on
and steward it right with yourfamily on the next generation or
multiple generations.
Somebody has to understand itin your family lineage or they
can't teach it down.
There's so many like you knowways to learn shit now,
especially with the Internet,like there's no reason not to
like up your financial game andso, like normal talk around me

(43:27):
has money involved in it.
Like at my office we talk aboutstocks, we talk about crypto,
we talked about real estate Likeit's not like a weird subject
around me.
Like you have to understandmoney if you want to have
fucking money, I mean put alittle input into chat GPT.

Speaker 1 (43:41):
What are the top 10 things I need to know to
increase my financial IQ?

Speaker 2 (43:45):
Like it's just important and so, like people
dodge this thing like like theplague because they're upset
that either their IQ isn't acertain point or they don't have
enough or they don't fuckingquit all that.
Like you, you don't.
You gotta like be uncomfortableto understand it.
So I would ask questions duringthis process Yo, if I get this
utilities on, can I get a?
Uh, can I get an appraiser outhere to tell me exactly what

(44:07):
it's worth?
So I know exactly how I got toexecute it.
Once I got that executed, can Iget loans against that?
If I get a loan against that,can my dividends pay for this?
Can I do like?
I was asking all thesequestions and I was right the
whole time, but I had never beenthrough the process?
But although I've been teachingmyself and I wanted the
opportunity to test my financialIQ, you know what I call what

(44:30):
you did Like the fiscal bobbingweave.
Yeah, that's exactly what washappening.
I was fiscally bobbing andweaving and, along the way,
getting validation from peoplethat were helping me with the
process, that also started toroot for me because they saw
exactly what I was doing.
And so, like you know I hadbeen, I just started investing,
like in the stock market andstuff, like probably 12 years

(44:50):
ago, and so I had been buildingmyself a good dividend portfolio
and and understandingsecurities and buying a little
bit of real estate and, likethen it was time to make a big
boy move, you know, on a projectlike this.
And I was like I had my shit ina row, in a line in a row, and
I was able to execute on it.
But the whole time I was still,you know, having advisors and
having people help me.

(45:11):
And yeah, I'm just realthankful that when I did have an
excess of money, that I wasinvesting it properly, I wasn't
just fucking it off on cars andwhatever.
Yeah, I did.
So.
I did sell the Rolls Royce whenI found the Island, because it
was at service and they asked tobuy it back the next week and I
took a deep breath and thoughtthat's hard.
It's hard, yeah, it's hard toget rid of the rolls, but I can

(45:32):
always buy another rolls.
I can't buy another Island.
I got another one.
Now, though I'm good.

Speaker 1 (45:37):
Lesson 10.
Last but not least, it workedout better than the
visualization.

Speaker 2 (45:41):
That's what's so cool .
On a lot of the stuff that I'vedone in my career, when it
turns out even better than youcould have hoped, you're so glad
.
Like people ask me a lotbecause they know just from a
bird's eye view, like how muchwork and time and how long the
amount of time it'ssindifference is all worth it,

(46:07):
because my life is mine, it'smine and I've now been able to
like blaze a trail for my familywhere my kid's making money on
YouTube.
Already he's buildingbusinesses Like this is what he
saw.
Yeah, there's resources outthere, but he was seeing it in
his own house.
And like now he's reading howto raise your own salary and
think and grow rich and he'sasking me these questions.

(46:27):
He's looking at me like dad,you already got these answers,
don't you?
Yeah, you've been living insideof it this whole time.
You just didn't know because itwas normal.
But that's what I was trying todo was I was trying to take
what I saw and make that my norm.
And so those conversations likeI'm super proud of because then
, like I'm just providing a lanewhere my kids can go do what
they want to do.
I don't care if they want to beteachers, like my wife, or a

(46:50):
business owner, whatever.
I just want them to get achance that they're not rushed,
that they can say I want to dothis with my life, whatever that
is.
That's all I want.
And the freedom to choose.
Take your time, choose.
You still got to work hard.
This is my money, ain't yourmoney, like Rachel says that
shit all the time.
Like, just don't get it twisted.
I know you guys think, butwe're going to live for a long
time, so I mean, that being said, I've read, uh, bill Perkins's

(47:15):
book die with zero, and so Ihave some concepts on that type
of stuff too.
And like I'm not waiting untilI'm 70 to give somebody
something like that doesn't makeno sense to me, because what
are they going to do with that?
Right, but the reality is justthat understanding of, like
you've now been provided theaccess to be able to take your
time, go to school or not go toschool and do this.
But you know, you, I'm hopingnot to demotivate because of

(47:38):
what's been provided, but thereality is they've been seeing
what's possible, and what'spossible is really cool.

Speaker 1 (47:44):
I mean you're gonna have to balance that for sure
because your kids are going tobe fed and you weren't.
And that's kind of the riddle.
It is the riddle.
Because, in one hand you want togive them everything, but you
don't want to satiate thathunger and that fire.
I've had this conversation withseveral of my friends who were

(48:05):
from Lima and their singleparent raised them and didn't
have a pot to piss in.
And now they're in a differentsituation and their kids are in
a cushy environment, you know,in a great Columbus suburb, and
it's like you know, you can't,they just don't have kind of the
same.
But you can find a balanceRight.

Speaker 2 (48:23):
Well, I mean I draw my kids off at school in a Rolls
Royce like shit's different,right, my mom?
Like I mean we had my I think Ihad one door handle on my car
that worked.
Like it is different.
But I will tell you, like Idon't expect the replay of the
angry trajectory, kid, it'simpossible to replay, but it's,

(48:45):
you know, obvious how it gothere.
And so I think, like thathasn't changed.
Like my way I operate is like,just in, just like a norm in my
house of like getting up superearly, you know, being
disciplined, and like they know,as they get older, they're like
I see, I see what's starting tohappen, like they do what they
see, not what you tell You'remodeling for them.
I'm modeling it and so I'mthankful that, as of now, it

(49:07):
looks like that they're fallingin line how they would want to
go through the world and they'retaking things from me and their
mom both.
But yeah, I knew that there wasthere's no way that they could
have the same hunger, but I justwant them to have their own
version of what it is, you know,to once again just go build
what they want to build.
So I'm seeing that earlyalready with AG and it's been

(49:27):
awesome.

Speaker 1 (49:28):
So circling back around to how you are moving and
you evolving talk about likewhere are you with max effort?
And the business Like what areyou really into right now?

Speaker 2 (49:39):
Yeah, yeah.
So we just redid the entiremodel at max effort, like we're
a direct to customer supplementbrand.
For you guys that aren't aware,and I just ever since the you
know the shift from the retailbrand in 2016, which was
MusclePharm which was really big, and you know I didn't know all
the customers.
I really wanted to build a moreintimate, more impactful

(50:01):
business and a lot of thesecustomers have been supporting
me for over a decade, and one ofthe things we were missing that
honestly came with the island,which is another like.
When I was working on theIsland, I couldn't get these
three words out of my head wasresults, lifestyle experience,
results, lifestyle experience.
And I was like I got theresults, I got the lifestyle.
Where's the experience?

(50:21):
And you know the gym is private, so people can just come get
day passes.
No more for the last four years.
So we took that experience awayand so I was like, as I'm
building the Island, I'm likethe experience part, cause I had
all high performers asked meabout the Island constantly.
First thing, gee, what's upwith the Island, bro?
Pat McAfee I see him at gameday last year comes through,

(50:42):
looks at me, you got a fuckingIsland, bro.
And then he goes and I drank 20beer, 20 Guinnesses when I was
in Ireland.
I thought of you and I'm likethis, that makes me proud.
That's the two things he saysto me when he sees me.
Right, he's paying attention,like because it's undeniable.
And so if that's happening,then how could I give an
experience and inspire mycommunity through this process?

(51:04):
And so that's when I came upwith all right, we need a
subscription mafia membership towhere, if you're going to do me
a favor and say I'm willing tobuy a hundred dollars in
supplements every month, right,I'm going to then try to inspire
you with quarterly events thatyou can come to in person and
experience our situation.
Old school gym you know theenvironment that Dustin and I

(51:26):
have built.
Come to the office and hang outat max effort with all the guys
.
Cause're their ownpersonalities too, right, the
barstool model of just like them, leaning in and content for
years on how they are too,between Cole and Danny, small
arms and Treadway and Tyler andNick and, like it's just in,
trayvon and Kyle, like it's justlike all of these like
characters now are getting achance to kind of interact with

(51:47):
the community and so.
But having the first muscle,first muscle Island event.
People coming up seeing thething online.
There's nothing like watchingthe video and then being inside
the video.
That's what people are doing.
They watch the videos from afarand then they get to come and
stand here and go.
Now I get it.
And why can't same shit I didwhen I was messing with Arnold
and those guys.

(52:07):
I would get around them and go.
If this is how they think, thehell am I, why am I capping
myself?
And I want people to come onhere and be like G is just like
us and I understand, causeyou've been telling us what's
going on and I'm standing hereand I'm seeing it.
I'm feeling it Like what's myversion of that?
I want to inspire people by theevents Cause I think, like even
our community right, they needthings on the calendar, everyone

(52:28):
needs things on the calendar,things to shoot for, things to
train for.
I'm gonna get 12 pounds offbecause I'm gonna go to the
event at old school.
Like we have our next eventsoctober 25th.
We're calling it the fallcommunity classic.
We're gonna have lifting,rucking, lunging, uh, two-on-two
tournament cornhole like asocial at night.
Like literally, really likebuilding the company around like

(52:51):
the actual people in the eventsand the lifestyle.
And so what I sort of realized,like I was saying with a lot of
the high performers were askingme about the different kind of
setups.
I got going on and I was like Ineed to share it back now.
And so, really, as I, westarted that in um July of last
year and so the business waslike the closest to everyone

(53:11):
else at that time and every timein my career where my business
has been like everyone else's,it's historically started to
creep the wrong direction and,as I re-imagined it, invested
more money into it, you know,gave it time to kind of show
itself this way and couldn't getthose three things out of my
head.
It's going back the oppositedirection now and I think the
impacts way, way greater and Inoticed people were like getting

(53:34):
there and being bees with othermembers they haven't even met
in person before, and coming tothe island and now coming to the
office and Just like the impactof people flying in from all
over the country and so maxeffort mafia is like mean
something different.
Right now there's a truecommunity aspect of inspiration.
I think that's happening andthat just is way different.
So that's what I'm superexcited about.

(53:55):
I'm about half the way there ofwhere I want to be, but it's
proven to be true, veryimpactful, and it's about 50% to
the size that I would like itto be, and so I'm like super
excited about that, but it'sdefinitely working.
You bring people together.

Speaker 1 (54:10):
I think like the sense of belonging right now for
people.
They're so isolated from thingsyou know you're on your phone.

Speaker 2 (54:17):
People just want to be together and connected and I
can feel what you're doing.
The last event because thefirst one was a lot of it was
like half mafia members and alot of just friends and family
this last one was mostly justmafia members to just friends
and family this last one wasmostly just mafia members.
So 150 people from all walks oflife all over the country come
to the Island for the Olympics,for the pull-up contest and the
bench and the workouts and allthis stuff and it was like so

(54:39):
fucking cool and I was likewe're onto it, it's just a
matter of time.
So the vision of how it wouldfeel, how it's impacted people,
how they're going to go home andtalk about it, I guarantee
these people that will nevermiss that event.
You know what I mean and I canfit probably 300 people here, I
think relatively easy.
So we had 150 and it stilllooked like there was plenty of
room.

Speaker 1 (54:59):
So what about the mindset stuff and the business
stuff that you're doing?

Speaker 2 (55:02):
Got a business group, um, on Wednesday nights called
the mindset and prosperity group.
It's capped at 25.
I got 24, actually actually gotthe 25th today and I just
present each week.
It's like I feel like a teacher, like I get a chance to teach a
class, open it up, but I'mreally just reminding myself,
slash, reminding the group, ofwhat it takes and once again,

(55:29):
I'm borderline obsessed withunderstanding what it takes and
what moment and, as you're indifferent parts of business,
what's going to continue to take, and so that and I have some
one-on-one business consultingthat that's going on really, and
I'm kind of a unique mix whereI can do fitness and business
both, because I've done both ata pretty high level.
So I've, you know, I've gotsome really cool executive
clients that I've been workingwith and I enjoy it because it's
almost like I'd say it's almostlike being a grandparent right,

(55:49):
you give the kids back at theend.
So it's like I can feel theproblems.
I've already usually probablyran into them.
I understand how to maybearticulate and help the person
and then they go and execute itright, and then I'm there for
support.
But every week when they bringback, hey, this happened, this
is going on.
How would you approach this?
I love it and so I really look.
So I think that's what I'm kindof.

(56:10):
Two things I think this nextkind of season is for me is I
said that once I got this built,I was just going to write a
bunch of bestsellers, and whichis what I believe I'm doing
right now, and it'll impact morepeople.
And I think keynote speakingand coaching is probably you
know, and I'm just kind of justtesting it out, like I've got a
few clients.
I want to see if I liked it ornot.
I look forward to it and I'mreally enjoying it, but that's a

(56:33):
big old price tag on thoseone-on-ones.
It's it's it's increasing fast.
Talk about that.

Speaker 1 (56:39):
How many of the 25 are men?
A hundred percent.

Speaker 2 (56:53):
I have one female, Jordan.
She's awesome and she was like.
She even said day one she'slike I need some like the male
energy.
She's been great and she's alsorepresented where.
When it does creep into likerelationship stuff and stuff
like that, it's nice to have,you know, a female
entrepreneurial little estrogen.
Yeah, it's good, I know for surebut, it's softened up a little
bit but it's been really goodbecause I'm the best person to
teach my old self and, at theend of the day, that's all I'm
trying to do, because I'm tryingto create the resource I didn't
have and if people are willingto pay for it, be around it, get

(57:15):
in the room.
You know, because I never didthe networking or the mindset
thing.
It felt cheesy to me until itwas organic and like it's felt
like real organic at this part.
I wasn't just taking people'smoney, all this cheesy
mastermind shit all the time,and I was like, yeah, I'm not
really about that, but if ithappens, naturally which is
really what happened I was like,you know, just kind of had a

(57:37):
free thing for a little whileand I was like, man, I'm
offering some real value on thisand the things that people have
told me over time just fromfollowing me on different shows
and and now it's actuallysomething I was like, all right,
I'm gonna build this island andI'm going to come here on
Wednesday.
This is literally what I did.
I would go over there on mybeach before I had it all
cleared up and I would just popmy uh, you know my tripod and be
like, all right, I'm going todo my three business coaching

(57:58):
clients today and I'm going tobe on this island and people
will be doing stuff on the house, whatever Like.
Do I like it, think I want to do, but do I actually like it?
How do I feel at the end of it?
Do I feel rewarded?
Do I feel like I used to infitness?
Do I feel like all charged upat nine o'clock after I do my
group?
And the answer is yes.
So I mean, to me it means likethat's what I should be doing,

(58:20):
and if I look forward to thatand I can see the impact and I
can feel it now, then I justkeep kind of moving that
direction.
So I'm not like in any hurry.
Um, if nothing else, as I gotolder I've learned patience and
then just kind of like navigatethrough.
You know kind of what I really,once again, I've created enough
that I can like take my timeand do a good job.

(58:40):
And I didn't try to get 100clients.
I didn't want more than 25initially because I want to do a
good job and I think I feellike I'm doing a great job and
so I and I look forward to itand just kind of going from
there.

Speaker 1 (58:51):
In the world where so many people are selling scale
and trying to just be big andit's empty.
You know you are actuallysomeone who is truly doing it
from the nucleus, from the coreand doing it right.

Speaker 2 (59:06):
Appreciate that.
One of the questions I askedmyself a couple of questions
pretty often is how do I want tooperate and what's enough?
Because that's part ofvisualization and understanding
what you truly want.
And I think if you don't reallyknow where you're going or what
you want, then how the fuck areyou ever going to get there?
Like you typing in what to theGPS Nothing.
And so like I always thevisualization of how do I want

(59:29):
to operate.
I want to live in this town anddrive five minutes to the gym
and maybe I could have somethingwhere I could be on the water
20, 30 minutes away.
I could use on a regular basis,like how do I want to operate?
As part of my visualization thatchanges over time because it
used to be one thing and nowit's something else, right?
So I think asking yourself andthen also what's enough?
Do you need a hundred million?
So what's enough?
Do you need a hundred million?

(59:49):
Do you need a million?
Do you need a half million?
Do you even know what the fuckthat is?
Do you know what?
How to create that?
Do you even know the lifestylethat you want?
Yeah, I want to look like aRick Ross video.
But do I like that?
You see what I'm saying?
Like people don't really have nospecifics now, thankfully.
It's like people always be like, well, it's easy to say, cause
you already had this or that andI would agree, you almost got
to tell you.

(01:00:09):
You got to, you got to taste it, to know what you do and don't
want.
So there is a reason to pursuecertain things.
Like it's easy to say I don'tneed a Rolls Royce because I had
one.
I'm cool with driving a 97 LandCruiser, like, but but if you
never had it, you can't really.
You see what I'm saying.
So I think it's one of thosethings.
Like you got to experiment withit and so what's enough is.

(01:00:31):
I was building this firstcompany thinking that I needed X
, when I realized Corey's truelifestyle and understanding of
what happiness is to me is notthat I don't need a fucking jet
with my fucking name on it If Iend up with that cool, but
that's not like something I needfor happiness.
Um, I realized it's actuallyway less money than I thought

(01:00:52):
and more about how I stewardedand how I operate and how I
create the passive part.
So, like I think when you startto really understand what's
enough for you and how do youwant to operate.
Then you can put together likea vision for your life that
maybe you know you have a calmto and it takes some chaos to
get to that, but that's some.
Those are two things I askmyself like pretty often.

(01:01:13):
Actually, I had this familyparty the other.

Speaker 1 (01:01:15):
I won't bother anybody.
You won't even know I'm here.
You won't even know I'm here.

Speaker 2 (01:01:31):
Hey, I had this family party the other day and
the lady looked at me thatdidn't even know she was coming
to an island.
She was like extended extrafamily or whatever she goes, do
you got the whole island?
And I was like, yeah, I got thewhole island.

Speaker 1 (01:01:44):
She's like oh, that absolute joy, aside from some of
the technical issues which onlyshowed us that where there's a
will, there's a way in thisworld.

Speaker 2 (01:01:51):
Yeah, you guys got through it.
Shout out to you and Kate, itwas awesome and I think, like
we're just uh, hopefully impactsome people today and if you
guys have any questions, justhit me up on Instagram at Corey
G fitness.

Speaker 1 (01:02:00):
I'm pretty responsive , so if you're still out there
following your girl.
Follow me on YouTube, spotify,apple or wherever you get your
podcast and until next time,come to Muscle Island.
Join the membership, do thething and keep moving baby.