Panacea Luxury Spa Boutique Founder Krista Guagenti on Belief, Resilience & Business

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Some dreams take everything you’ve got. And then they ask for more.

Today, I sat down with Krista Guagenti, founder of Panacea Luxury Spa Boutique, whose story proves what it really means to keep moving—even when the setbacks pile up and the odds feel impossible.

Krista didn’t grow up with a roadmap to entrepreneurship. She was the first in her family to graduate college, worked 90-hour weeks in corporate America, got turned down by banks (and then turned down again), and faced roadblock after roadblock on the way to bringing Panacea to life. Most people would’ve quit. Krista doubled down.

Because when you believe in your vision—even when no one else does—you find a way.

In this episode, we dig into:
 ⚡ Why grit—not luck—is the real differentiator in business
 ⚡ How Krista kept pushing when every door slammed in her face
 ⚡ The messy, non-linear path from Budget Blinds to Panacea
 ⚡ How personal loss solidified her mission to create a space for healing
 ⚡ The future of Panacea, including a major new expansion in Bridge Park

If you’ve ever felt like giving up on your dream, Krista’s story will remind you: setbacks aren’t stop signs. They’re the proving ground.

Follow Krista & Panacea:

• Panacea Luxury Spa Boutique
• Instagram: @panacealuxuryspa
• Tune into Krista’s podcast Serenity and Fire wherever you listen. Also, give her a follow on IG @serenityandfire

Episode Transcript

Speaker 2 (00:03):
Hey there you beautiful badass.
Welcome to the Keri Croft Show.
I'm your host, keri Croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
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(01:54):
Do you have the cameras on?
Oh?

Speaker 1 (01:57):
shut.
And then, in the middle of theshow, I'm going to be like oh
car.

Speaker 2 (02:03):
What are we going to talk?
about I don't fucking know.
You didn't know yesterday.
I still don't know how to talk.
You're going to be thinkingabout that all night.
Krista Guagenti, welcome to theKeri Croft Show.
Keri, so good to be here.
Hi, my friend.
Hi, I'm really excited abouthaving you on the show, not only
because I just love you and Ilove your husband, jason.
I just love you and I love yourhusband Jason.

(02:23):
For those of you out there thatdon't know this, I graduated
with Jason.
I went to prom with yourhusband my junior year, so I've
known him and his family andextended family from Lima
forever.
You and I, however, have justsort of gotten to know each
other the last couple years, andso I'm excited for that reason.
But I'm very excited because Ithink you are low-key, one of

(02:45):
the it entrepreneurs in the city, in the region.
You're very under the radar but, like you know, things are
starting to creep up a littlebit.
But I want more people to knowwho you are, what you're doing
and the details of what you'redoing around Panacea.
So you are the owner, founder,brainchild of the best spa in

(03:09):
the city.

Speaker 1 (03:10):
I mean I'm a little biased, but yes, I would agree.
I mean it's fantastic.

Speaker 2 (03:15):
Let's take a second, though, not just for your spa,
but just for Quarry Trails ingeneral.

Speaker 1 (03:20):
Holy shit, yeah, I know it's wild, it's exploded,
it's such a beautifuldevelopment.

Speaker 2 (03:25):
Oh, it's like.
I mean, I think a lot of peopleprobably have at least been
over there by now.
But if you haven't made it toQuarry Trails, which is
literally right on the corner ofRiverside and Trebut, tucked
back, you feel like you'retransported into, like a
different city.
Totally, it's so beautiful itis.

Speaker 1 (03:42):
It's gorgeous and their whole vision was to have
this beautiful health andwellness development park where
eventually we have people doingyoga on the lake, people paddle
boarding, there's beautifulswans and wildlife out there.
There's a gorgeous 20 footwaterfall that has actually been
there for like 80 plus years, Iguess, and they were able to

(04:03):
bring that tie that into thedevelopment as well.
So there's beautiful hikingtrails that go back to that
waterfall.
They built, I think, threeprofessional mountain bike
courses out in the nature in thewilderness.
They have a beautiful rockclimbing wall that I don't know
too much about rock climbing,but it's like a three-tier rock
climbing wall that apparentlyyou have to go like three states

(04:25):
away to find anythingcomparable to it and it's built
right into the quarry rock.
So and still lots ofdevelopment going on out there.
But it is gorgeous and we'revery grateful and thankful to be
in that space.

Speaker 2 (04:38):
Yeah, so shout out to Thrive For sure, right?
Yeah, I personally know them.
They're amazing people.
I love their philosophy.
I love their, their mission.
I love everything about whatthey're doing in the city.
So well, well done, thrive.
Keep it moving.
Yay, thrive, we love you.

(05:00):
You know enough about me toknow that an entrepreneur is
like.
That's just near and dear to myheart, and I know entrepreneurs
go through so many differentphases and journeys and it truly
is like a whole thing.
And, knowing what you've gonethrough, I just I can't wait to
bring your story of resilience,belief and persistence in your

(05:24):
dream to my listeners, becausepeople need to hear this story.
It's fantastic.
You say it's boring, you know,because you're humble, and
that's a really great part ofsort of your whole package.
Like, you're very sweet,unassuming, you're humble, but
damn, if you're not a sharpedged entrepreneur like you
really are.
I need to hang out with you more.

(05:45):
But it's true, this is my truetake on you.
It's like that's what makes yougreat and I think that's what's
going to continue to propel youinto the stratosphere, because
you have the heart in the rightplace and you're like okay, you
know, like I got, I know what'sup.
Yeah, that's how I feel aboutyou.

Speaker 1 (06:01):
Well and honestly and thank you.
That means so much, especiallycoming from someone like you.
I mean, I was just telling myhusband the other day I'm like
Carrie is wild, like she isdoing 80 million things.
I met your husband for thefirst time this past weekend.
He's so calm and sweet and hereyou are buzzing around going a
million miles a minute much likeme.
But, um, I do think that humbleintentions are so important.

(06:24):
It does propel everything elsethat you do, and you have to
have meaning and purpose ineverything that you do and be
genuine about it.
So I appreciate that and I'mglad that you know.
You see that.
I hope other people see that,because I really do do

(06:49):
everything with purpose and wanteverything to benefit other
people.
And you know, as anentrepreneur, it's so important
to me that we not only deliveran exceptional client experience
and that people feel that loveand passion and compassion when
they come into my business, butthat my teams feel that too, and
you know I talk about this inevery team meeting that we have.
Every time I get a chance withmy team is to let them know that

(07:11):
it's so important for me thatthey love what they do.
They love coming into theirjobs.
They don't feel like their jobsare jobs because they love them
so much and I mean that and Ido everything I can to make sure
that the clients and my teamsare having those experiences.

Speaker 2 (07:29):
So let's, before we, before we unpack sort of your
journey, which I can't wait toget to, let's talk a little bit
about Panacea and what makes itdifferent.
So, on the surface, you know,as somebody who walked into it
for the first time, I'm like,okay, like this is next level in

(07:50):
terms of um, you have thehyperbaric chambers.
You know, as somebody whowalked into it for the first
time, I'm like, okay, like thisis next level in terms of you
have the hyperbaric chambers.
You have like it's just veryelevated, first class.
There's a like this beautifulevent space with like an outdoor
patio and like next levelamenities.
You've got all of this, all ofthe makings of like a big city
spa, which is really great.
But then when you peel it backa little bit more, you also have
this whole soft spot in yourheart for oncology.
And so talk a little bit about.

(08:11):
Just if somebody is listeningright now for the first time,
they don't know much about thespa, give them like the Reader's
Digest version.

Speaker 1 (08:21):
So Panacea stands for cure-all.
It's named after the Greekgoddess of healing.
It's believed to cure allproblems, diseases, ailments and
illnesses.
So in the traditional sense, weare a lot like most spas in
that we offer massages, facials,nail services, body wraps, but
where we're really different isthat we have a huge focus on
holistic health and wellness.

(08:42):
So, as you mentioned, we dohave hyperbaric oxygen chambers,
we have LED, red light wholebody bed therapy.
We offer some unique serviceslike Ayurvedic Shirodhara.
We have some really cool andreally neat couples experiences
that incorporate a mud ritual inwith them.
But we also have resort levelamenities.
So for anyone who comes in andhas booked an experience that's

(09:04):
at least $100 or more, they getup to two hours of access in our
full amenity space, whichincludes men's and women's
locker rooms, robes, cozy robes,warm slippers, himalayan salt
saunas, eucalyptus steam room,our cold plunge pool or hot
hydrotherapy pool, and then wehave a beautiful relaxation
lounge that has these reallycool tranquilizing hanging

(09:25):
loungers in them, that overlooksthe parks and trails of the
quarry trails, and then, likeyou said, we have the beautiful
rooftop patio that they canenjoy.
We have a full liquor licenseso when you come in you can have
mocktails or cocktails of yourchoice.
Everything's fresh, squeezedand hand pressed, and keeping
everything clean and all naturalhas always been really super
important to me.
So all of the products and allof the services and the

(09:47):
equipment that we use is naturaland clean and organic wherever
possible.
And part of that reason isbecause we also do have a deeper
mission and focus on oncologytherapeutics, and it was always
my dream to really create thisbeautiful, amazing, tranquil,
relaxing space for people whohave had a cancer diagnosis and

(10:07):
for their support systems tohave a place where they can come
and go and be together andexperience all of the amazing
healing benefits of the holisticservices that we provide, and
know how to take care of thingslike thinning skin, residual
surgical site pain issues,dehydration, and know how to

(10:31):
modify services so that we'renot putting them at increased
risk for things like lymphedemaand other conditions that go
along with having a cancerdiagnosis and going through
treatment.
And one thing about cancer well,two things really is.
We know that the statisticsshow that one in every two
people will have a cancerdiagnosis at some point in their
life.
Statistics show that one inevery two people will have a
cancer diagnosis at some pointin their life, and so that means
pretty much everybody you knowis touched by cancer in some way
, shape or form.
We know that stress and anxietyexacerbate the proliferation of

(10:53):
cancer cell development.
So while hospitals andphysician offices are trying to
bring spa into their facilities,it will never be anything like
what we've created at Panacea.
And if we can just remove thatstress and anxiety element out
of their lives, then we can helpthem one fully disconnect and
maybe forget about their cancerdiagnosis for that hour or two

(11:14):
or three or four that they'rewith us at the spa, but also
improve their treatment outcomesoverall as well.
And then, pie in the sky, wereally hope that some of these
alternative therapies, likehyperbaric oxygen therapy, can
do things for them that eventheir modern medical treatments
cannot offer.
But the one really importantthing about how we rolled

(11:35):
panacea out to the community andwhen we launched it it was so
critical that the communityunderstood and knew that this
spa was for everyone.
Because if you are someonewho's going through a cancer
diagnosis and you need that timeto decompress and get away from
that, you don't want to feellike you're coming to a cancer
spa.
And also, if you're someonewho's not going through

(11:55):
something like this at themoment.
You also don't want to feellike you're coming to a cancer
spa.
So we worked very intentionallyand very hard to make sure that
every single detail was right,that everyone in the community
knew that this was for them andthat oh, by the way, you're also

(12:15):
helping do something evenbigger and better without even
knowing it.
So everything from the colorsthat we chose to every piece of
decor that I put into the spawas intentionally thought out
with that in mind mind, and sowhen you come, I work you'll see
that I worked really hard tocreate that mind, body, spirit,
earth connection.
We have natural quarry rock onthe walls, we have beautiful
moss walls and plant walls allthroughout.

(12:36):
All of the rooms are themedafter healing flowers, so they
have huge three-dimensionalorganic floral murals in them.
We have a tree or a hallwayfull of birch trees and we even
have grass in the relaxationlounge underneath the hanging
loungers.
So all of that was reallyimportant because I wanted

(12:57):
people to feel nature and feelconnected and feel that ability
to just completely disconnectfrom the outside world.
And if they happen to be goingthrough something like cancer or
it could be anything diabetes,parkinson's, alzheimer's you
know all of the millionsignificant health conditions
that are plaguing us.
They have a chance to get awayfrom that and just really focus

(13:18):
on themselves and the peoplethat they're with and maybe form
some new relationships and justreally focus on their healing.

Speaker 2 (13:24):
So I mean, the space is beautiful.
Thank you, it's beautiful andyou didn't touch on the shop.

Speaker 1 (13:29):
Oh yeah, oh my gosh.

Speaker 2 (13:30):
The shop is beautiful which I'm obsessed with.

Speaker 1 (13:33):
It's like a deep passion of mine.
We have about a twelve hundredsquare foot boutique that has
literally everything from yournormal traditional spa things
like robes and slippers and eyemasks and skincare products, but
then also we have baby giftitems, home good items, we have
a whole men's line of items, wehave a wine bar, we have an

(13:55):
essential oil bar thateventually at some point will
become a full-blown make yourown essential oil product, and
so there will be more to shareabout that, hopefully early next
year.
But I really wanted people tosee the boutique as a place that
, regardless of what occasionthey were celebrating if it's a
graduation, a retirement party,a housewarming, a new baby,

(14:15):
whatever it might be that theywould think of Panacea and come
in and put together whateverthat gift basket or gift item is
that they need.
So we really try to carry a lotof everything, and there's a
beautiful bar in the boutique aswell, so you can have a
cocktail or a mocktail, shop alittle bit, go out and sit on
the rooftop patio, hang out thepatios.
Honestly, I feel very stunning.

(14:36):
It rivals some of the best inthe city in my opinion.

Speaker 2 (14:40):
Yeah, it's really great.
Some people who be listeningand seeing you and you hear, oh,
oh, my gosh, she owns a spa andlike, what did she?
There's must be somethingspecial about her.
Like everybody feels like whenthey look at someone, you know,
20 years down the road from thework, you know it's like, oh,
how did she do that?
And the grind that you were onand are still on to build your

(15:02):
dream is so fascinating, becausethere's really nothing like
glamorous or there's no magicpill except for hard work and
persistence and belief inyourself.
So I want to go back and startwith you know, when you went to
try to get your financing toopen this spa and let's just go

(15:24):
through memory lane for thatlistener who's out there, like
thinking you know it'll never beme.
I'm not.
How am I going to be able to dothis?
I think this story is soimportant for people to hear
that you know you can do it, butguess what?
It's not going to.
It's going to be hard.
It's going to be real hard, youknow, but it can happen.

Speaker 1 (15:42):
I don't even really know where to start, honestly.
But I can say that you knowhonestly.
But I can say that you know Ipersonally came from a family
that they were blue collarworkers.
No one ever owned a business.
No one even ever went tocollege in my family.
I was the first person ever toeven consider college and
graduate from college, and so II had no knowledge or support

(16:08):
system relative to like how do Igo out and start a business and
you know how do I make thishappen.
But I did have so much supportfrom my family in the way of you
know them saying andchampioning me and saying, like
you know, whatever you want todo, you can do it.
You just have to put your mindto it.
And I think that all of thisreally kind of starts there.
You just have to put your mindto it and I think that all of
this really kind of starts there.

(16:28):
So I've always just had thissuper strong determination to
succeed in whatever I do andunfortunately, I'm one of those
people who things don't justhappen naturally.
Like everything I've ever donein my life, I've had to work
really, really hard at it.
I studied all the time, allthrough school, all through
college.
I mean, I was that person whotook 32 credit hours in college

(16:52):
and studied 40 hours a week andworked, you know, 25, 30 hours a
week, and that while my friendsare like barely studying.
So, and that translated all theway through my business
development career journey,whatever you want to call it,
through my business developmentcareer or journey, whatever you
want to call it.
And so I think, for peoplelistening, I think the biggest

(17:12):
thing is is that if you put yourmind to it, you can accomplish
anything.
You'd be surprised what you'regoing to accomplish, but I think
a lot of people go intobusiness thinking that I have
this great idea and it's justgonna, out of thin air, turn
into something amazing.
And they're going to just makea couple of TikTok videos and
prop their feet up on the deskand all of a sudden, the money
is going to start flowing in.

(17:33):
And I mean, there's probablysome people that that does
happen for, but that's not thenormal situation and that
definitely was not the case forme.
I knew that I wanted to havethis beautiful, amazing spa.
I really had no idea even whereto start or how to go about
doing it, and in my mind.

(17:53):
You know, back in high schooland early college years I was
like this idea is wild and crazyand it's going to take tons of
donors and millions and millionsof dollars, and how am I ever
going to do this?
And and so it kind of gottucked back in the back burner
and I always had such a hugepassion for health care and you
know the medical industry, andso I went to college at

(18:16):
University of Cincinnati, got mybachelor's in chemistry with
the intention of going to medschool Again.
Obviously no one in my familyhad ever done that.
We didn't know how to leveragerelationships, we had no
connections.
I mean, I had all the gradesand all of the honors and I
worked and I volunteered and Idid all of the things, but I

(18:36):
could not get into med school.
And you know, now, looking back, I have the hindsight, the
value of hindsight, and can sayyou know, everything happens for
a reason.
But it surely didn't feel likethat at the time.
And so I was forced to kind ofrethink what was going to be
next for me, and I had beenworking in customer service
since I was 12.
My mom worked three jobs whilewe were growing up.

(18:59):
She worked in the restaurantindustry and you know we didn't
have a lot and she struggled andI mean there were times when we
were on food stamps and all thethings and you know.
So I watched her bust her tailmy whole entire life.
And I started working with herin the restaurants busing tables
when I was 12 and continue towork in restaurants all through

(19:20):
high school and all throughcollege and then bartended and
after I didn't get into medschool, I'm like what am I going
to do?
Like I was pretty devastatedand I'm like, well, I've been in
customer service, I love themedical field, so I'll go into
the device side of things andPfizer Pharmaceuticals.
And I walked into that interviewand I think I made it to like

(19:52):
the final interview and themanager was like you have no
sales experience, why would wehire you?
So I rattle off all of thesethings and he's like, yeah, no,
he's like, maybe go out, getsome sales experience, come back
to us and you know when we haveanother opening and we'll see.
So I'm like, okay, well, thisisn't going to happen.
So now what?

(20:14):
So I literally was visiting myparents and my mom in Cincinnati
and I was out at a bar hangingout with my sister and my
stepdad, and this guy comes inand I'm shooting pool with him
on the pool table and he startsgetting all sassy with me and
making bets with me on the pooltable, and and I find out that

(20:35):
he's a business owner and so heowned a business right there in
in Cincinnati and it was um, thewild, the craziest of
businesses.
It was a professional employerorganization and what they do is
they merge all of these smallcompanies together and create
economies of scale so that theycan provide benefits for these
smaller companies.

(20:56):
He also owned a boxmanufacturing company and so I
said to him if I beat you inthis game of pool, then you have
to give me a sales job.
And he says, deal, and I beathim, and so he had to give me a
job in sales.
So the next thing I know I'mpacking my stuff up moving from
Columbus to Cincinnati and I'mworking as a salesperson in this

(21:18):
PEO business that I knewnothing about.
And so here I am sitting back inthis dark room with a bunch of
cubicles with these boxsalespeople because they shared
buildings and me as the onlysalesperson for this PEO
organization.
So I make friends with one ofthe guys who's in the box sales
department and he was, I don'tknow, 15 years older than me and

(21:42):
so sweet, and we're stillfriends to this day.
And he's like come out and ridearound with me and go on some
sales calls.
And so I go out and ride aroundwith him and I learned how to
cold call and I spent as muchtime with him as I could and I
started buying all of these ZigZiglar sales books and reading
all the things about.
You know how to cold call andhow to win sales and you know

(22:04):
just how to be successful inthis business that nobody wanted
to hear anything about.
And I joke I think I hadmentioned this in my podcast
when I was talking about mystory that you know I was doing
crazy sales tactics, likeputting together little bags of
caramel corn.
There was a brand back thencalled Poppycock.

Speaker 2 (22:24):
I'll never forget it to this day.

Speaker 1 (22:27):
And so I would put little bags of caramel corn
together and create a cutelittle tag on it that says I
just popped by today to talk toyou about PEO services.
And I would go around all ofthese businesses and leave them
and introduce myself.
And I mean it was cold callingat its finest, but that's where
I got my start and learned howto do sales and learned the grit

(22:48):
and the grind of pushingthrough all of that to be
successful.
And then eventually a surgicalsales position with a very, very
small device company here inColumbus came available and
through some networking and somerelationships that I had, I was
able to get a sales positionwith them Took that I was so

(23:09):
thrilled because I'm like,finally I have my foot in the
door.
This is going to take me tobigger and better things.
And I was driving from Ohio toFlorida and calling on every
hospital in between, sitting inon surgeries and, just in my
opinion, in my opinion, reallyliving the life that I had hoped
I could eventually live and notmaking any money.

(23:32):
I think my first, I think mysalary was like twenty three
thousand dollars and you know,here I am at this time I also
had achieved my master's inbusiness.
I got that while I was doingthe PO sales job, thinking like
the more I can get, the moreattractive I'll be and the more
these bigger pharma companieswill want me on board.

(23:52):
And so I had my MBA and now I'mworking in this medical device
sales job, driving all overtarnation, and I had some sales
experience.
And a position with Pfizeropened up and I had been with
this small medical devicecompany for I think about I
don't know 18 months or so, andthey were quickly going under.

(24:14):
The owner could not afford topay salaries and even at my
menial $23,000 a year salarythey couldn't pay it.
And so I started looking andthen this position with Pfizer
came open, and so I interviewagain and I walk into my final
interview and the same managerfrom the first time I

(24:37):
interviewed with them is sittingthere at the table.
Don't remember me, but Iinterviewed with you, however,
many years ago and he was likeokay, well, why should we hire
you now?
And I was like well, back thenyou told me that you wouldn't

(24:57):
hire me because I had no salesexperience.
But now I have X number ofyears of sales experience.
I've worked in medical devices.
I now have my master's inbusiness.
I did everything you told me todo so why wouldn't you hire me?
The other managers?
Because it was a group ofmanagers.
They were just like all like,oh my God, like you could just
see.
It was one of those momentswhere you're just like I
freaking crushed that.
Needless to say, I got the joband I started working at Pfizer

(25:19):
and I'm so grateful for that job, even though that wasn't where
I ended up in the long term.
The training was just out ofthis world.
I ended up in the long term,the training was just out of
this world and I learned so muchin that position and eventually
I ended up leaving there andgoing to GE Medical and selling
high-end radiology equipment andcapital equipment for them and

(25:41):
eventually moved into a seniorclient director position where I
managed a $40 million portfoliofor Ohio State Nationwide
Children's and Ohio Health,selling everything from bed
monitors to MRI systems.
And then one day it was inAugust I was on family vacation
with my sister and her familyand my now husband and our

(26:02):
family, and we got there onSaturday and by Wednesday I was
still working.
I mean this job.
I literally worked 90 plushours a week vacations, weekends
, holidays, you name it.
And I was just over it.
And by Wednesday, I'm like whyam I the only one in the company

(26:22):
who can take care of whateverit was I was taking care of Like
it's Wednesday my family's atthe beach.
They're putt putting, they'redoing all these fun things and
I'm missing out on everything.
And my sister and I had spaservices that night and I
remember us driving to thissmall spa in the Outer Banks and

(26:43):
I'm I'm literally crying in thecar and telling her you know
I'm so frustrated, I've missedthis whole vacation.
Her you know I'm so frustrated,I've missed this whole vacation
.
I don't know why I don't justopen my own business.
And she's like, yeah, why don'tyou?
And I just kind of sat thereand I was like, yeah, why don't
I?
I mean, I've been working sohard all these years and I have

(27:04):
money saved up and you know Ican totally do this.
And so we went into that spaappointment and I had a massage.
And I remember thinking throughthe whole massage OK, here's
what I love, here's what I don'tlike, here's what I would do
different.
And I just immediately startedjournaling everything from that
moment on, and that was in 2010.
And so we came home from thattrip and I told my husband I'm

(27:26):
going to go for this.
We came home from that trip andI told my husband, I'm going to
go for this, I'm going to dothis spa, but I had no idea how.
Again, no one had ever owned abusiness in my family.
I didn't know if I could do this, or if I should do this from
the ground up, all on my own, orif I should start a franchise.
So I start researchingfranchises and there weren't

(27:46):
really any spas franchising atthe time.
There were, you know, massageenvy and elements which are
massage type concepts, and Icame across a franchise
consultant and I'm like, oh,this sounds kind of interesting.
I'll, I'll fill out the formand the lady contacts me and she
was amazing and we're stillfriends to this day.
I love her to death.

(28:07):
I 100% would recommend thatanybody who is thinking about
owning a business and doesn'tfeel like they have the right
support system that they shouldlook at owning a franchise,
because, at least for your firstbusiness, because it teaches
you so much and also takes thepressure off of you of having to
do all the things from theground up Building your website,

(28:28):
understanding and knowing howto build out search engine
optimization, just all of themarketing, the building a brand
from nothing.
Yeah, it's like business in abox, it's a lot.
Yeah, it is.

Speaker 2 (28:40):
Is she still a franchise consultant?
She is Okay, so they shouldprobably go to her too huh yeah,
100%.

Speaker 1 (28:45):
I would totally recommend and anybody who wants
her information can.

Speaker 2 (28:49):
Yeah, we can put it in the show notes.
Yeah, so, just before wecontinue to move forward, there
are a couple of things that, forthe people who are really,
their ears are perked up becausethey feel like, oh my God, I
feel like this resonates with me.
Going back to what you justsaid about your journey, there's
a couple of things that struckme.
It's number one you have to beable to differentiate yourself

(29:11):
wherever you're at.
And so, like you know, youbring up the popcorn and it's
this like cute little quirkything, but those types of things
show that you are different.
How many people dropped offpopcorn, right, except for you I
?
The number rhymes with hero.
So you know, that's number one.
And like figuring out whoeveryou are out there and whatever

(29:34):
it is you're trying to do,either go into your mental
little journal or take out apiece of paper and truly write
down what makes me unique.
What are the creative ways inwhich, in a world where there's
so much noise, how can I standout?
Because I don't know who coined, like the, the um phrase
differentiate or die.

(29:55):
It's in some business book thatwas written in like the last
ten, but it it sticks with me.
If you're not differentiating,you're gonna die eventually,
yeah, like you're going to.
You have to be able to do that.
So you did that brilliantly, Ifeel like probably all the time
and that's how I was when I wascold calling honey.
I mean, I was an absolute animalyeah calling and you know I

(30:17):
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no experience.
And I got an interview with thedirector and it was a woman and
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gonna get this job.
Because you had to get like ajob, either selling printers,
you know, like that next step upbefore they let you sell phone

(30:37):
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And I left there and I wasfucking shit.
I was, I was excited, I was itwas like that first feeling of

(32:48):
like terrified and excited.
And I'll tell you what.
I constantly figured out waysto differentiate when I was cold
calling yeah, because theydon't want to hear from you.

Speaker 1 (32:57):
Well, and I think the other thing too is that with
that and just with anything, isthat you have to be OK with
looking stupid and falling flaton your face.
Yes, If you can't getcomfortable with that, you will
not be successful.

Speaker 2 (33:10):
No, you won't.

Speaker 1 (33:11):
No, because you'll be too afraid to try.

Speaker 2 (33:14):
Right If you won't.
No, because you'll be tooafraid to try.
Right If you don't?
Yeah, so differentiate yourself.
Be okay with standing out beingembarrassed.
I remember I would look at theCEO Columbus magazine and like I
remember there was a guy on thefront and it was 55 restaurant
group CEO.
At the time I'm like, oh man, Iguarantee he had everything was
about phone lines.
And so I'm like, oh, this wouldbe a, I would if I got this.

(33:35):
I called, I got an appointment,met with the CEO.
They converted all of theirphone.
I mean it was a huge deal toget right.
There were times where I had Iremember having a because like,
let's say it was Friday, you'refeeling a little giddy.
I remember there I would leavesome voicemails that were wild,
like, listen, I will wash yourcar.

(33:55):
I mean like literally there wasa business owner that called me
back, left me a voicemail andhe was like, listen, I don't
want, I don't want your phonelines, but I want you to come
work for me, because I can'teven believe like what the fuck.

Speaker 1 (34:09):
He just loved you yeah.

Speaker 2 (34:10):
So you like you do have to get a little bit wild
with it.
You do so.
Yeah, so you like you do haveto get a little bit wild with it
.
So that's, that's one thing.
Differentiate or die.
And then, secondly, when youwere with your sister and you
guys were sitting there andshe's like, well, why don't you?
And you're like, well, whydon't I?
A lot of people don't even havethe mental capacity to realize

(34:31):
that the other people doing thisshit aren't special.
Yeah, like you to have a ticketto whatever the fuck you want
to do in life?
Yeah, you just got to cash itin, but for some reason again
we're all in cages with the doorwide open.
So many people don't evenrealize that they too can have
whatever they want.

(34:51):
They just have to work for it.
It's like that aha moment, likewait, why don't I start a
business?

Speaker 1 (34:57):
Yeah, and I think we forget that everybody who has
done it started from nothing aswell.
Yes, I mean most people somepeople get it.
Do get it handed to them, butyes, so if you're listening to
this.

Speaker 2 (35:08):
You absolutely can do it.
And, yeah, it's okay.
You don't know what the hellyou're doing.
No one does.
You just have to start with twoleft feet and just keep moving
forward.
Yeah, ok, so you meet thisamazing franchise woman.
What's her name?
Melissa Melissa, which we'regoing to put her in the notes
and hopefully she'll get ahundred calls, ok.

Speaker 1 (35:26):
Yeah, she's amazing.
So, you know, I call her and Itell her this wild dream of mine
and about wanting to do the spa, this wild dream of mine and
about wanting to do this spa,and and she's like, okay, well,
let's just, you know, see what'sout there.
And they, when she meets withyou, she has, she does all these
interviews with you, all thesequestionnaires if you're in a
relationship, she interviews theperson you're in a relationship

(35:47):
with.
She evaluates all your finances, all the things.
I mean.
It's very involved.
And then she comes back to youwithin a summary and says okay,
these are the types ofbusinesses that I think would be
a good fit for you.
And, like I said, there weren'treally spas franchising at that
time, but elements was one ofthe concepts that she had
introduced to me because shewanted to help me, you know,

(36:10):
have that exposure and be inthat dream area.
And then I think there was anat-home healthcare business.
I forget what the fourthbusiness was, but then she also
had introduced me to a businesscalled Budget Blinds, which is a
window covering franchise.
We ruled out the other twoimmediately.
The window covering franchise,she says I know you never saw
yourself selling windowcoverings, but they have a

(36:32):
really strong business model.
I know you never saw yourselfselling window coverings, but
they have a really strongbusiness model.
I think you'll love thefounders and just trust me to at
least look into it.
And I said, okay, I'll lookinto it very seriously, into
elements.
I flew out to Colorado, met withthe founders and very seriously
considered that concept butultimately ended up walking away

(36:54):
from it because it felt tooconfining to me and I was knew
enough about the spa world to bedangerous at that time and felt
like I would go into thatfranchise wanting to change
everything about it.
And and one thing I will sayabout franchises is you have to
follow the model.
It's successful for a reasonand you can't go into a

(37:15):
franchise wanting to changeeverything about it because
you'll never be successful Ifit's not broke.
Don't try to fix it, kind ofthing.
And so we ruled that franchiseout and I'm like, okay, I'm
going to, we're going to checkout this budget lines thing and
dug into all the financials andI was like this, this business

(37:36):
looks good.
I'm like, okay, give me a listof owners.
And so I called about 15 or 20owners and was very impressed
with everyone that I talked toand I said, all right, I want to
go spend a day with somebody inthe field.
Who can I go spend a day with?
And there was somebody up inthe Akron area.
So I drove up to Akron, spent awhole day with this guy working
in his van and selling windowcoverings and sitting in on
sales calls, and I'm like I cando this.

(37:58):
And so my husband and I flew outto California, met the founders
, looked at all their vendorsand products and really fell in
love with all of that.
And it was a business where Ididn't know anything about it
and knew that I wouldn't want togo in changing everything and
felt like it was something thatI could learn pretty easily.
And so I had told my husband atthe time I'm like if I can't

(38:21):
get the funding to do the spa onmy own, then I'm going to do
this budget blinds business andin a few years I'm going to hire
someone to run it.
We'll keep it going.
I'll have a revenue streamcoming in to support us while
we're building the spa and thenwe'll open the spa Because you
got rejected for financial.
Well.
So at that point, I was meetingwith the banks and talking to
them, because I still was likedo I want a franchise?

(38:42):
Do I want to do my own thing?
Like, what do I want to do?
So, to make a long story short,yes, the bank that I had been
banking with since 1991 turnedme down and they basically were
like you know, you've neverowned a business.
This is 2010.
You know, there's no way we'regiving you this kind of money
after just coming off arecession.
Part of it probably was alsothat I was a woman and you know

(39:05):
who knows what else.
And so they said you know, goout, take the money you have,
open another business or scaledown your plans for the spa, and
we can give you a less amount,and then come back to us in a
few years and we'll see what wecan do.
Well, I wasn't going to scaledown my plans, because what I
wanted to do with this concept,I would have had to cut out all

(39:26):
of my major differentiators,which, to me, made no sense.
And so I said, okay, I'm goingto do this.
Budget blinds business.
I had enough cash to pay forthe business.
I borrowed a little bit ofmoney from my mom and my sister.
I was able to pay that backwithin six months and we were
generating positive cashflowwithin six months.
I continued to grow thatbusiness year over year and in

(39:48):
three years I went back to thatsame bank and I said, okay, I
did what you said, I'm ready togo.
I have positive revenues.
We've grown every year.
I have no debt.
And they said but you have nospa experience?
And I said, awesome.
I was so devastated because I'mlike, well, if I had known they

(40:09):
were going to say that, or hadthey told me that three years
before, I probably would haveopened the elements franchise
just to get my foot into thatindustry.
And so I left really upset andkind of feeling like my dreams
were crushed and I told myhusband I'm like it's just
obviously not meant to be, likethe stars are not aligning and

(40:32):
I'm doing really good with thisbudget blinds business and,
quite honestly, like I startedthat from the basement of our
house and I was doing everythingall of the marketing, all of
the sales calls, all of theinstallations and when I say
installations, I mean likehardcore drilling using hammer
drills, drilling into concretecast iron in old warehouse

(40:54):
buildings in downtown Columbusclimbing tall ladders like
everything I was doing it.
And finally, after about Idon't know how many months we
were open, I ended up hiring anassistant who has stayed with me
all these years in all of mybusinesses.
She actually just retired so Imiss her dearly already.

(41:16):
She left a few weeks ago butthat business was so successful
because we had no brick andmortar so no overhead.
In that respect it was just herand I for the longest time and
then eventually ended up hiringan installer and eventually
ended up hiring anothersalesperson and we did end up
having to build a showroom and Ijust continued to grow that and
I really leaned in on.

(41:37):
I have a bit of a designbackground and I've done some
flips and love that whole pieceof the business.
So I started doing morehigh-end draperies and I even
did a few little like remodelprojects for some clients and
loved that and even at one pointtold my husband when the you
know funding fell through for usto move forward with a spy,

(41:58):
said, well, maybe we should dolike a chip and Joanna Gaines
type thing and just totally fliphouses from top to bottom.
And you know, we reallyseriously looked into that
business and we even thoughtabout starting a tile business
where you would go in and do inhomehome consultations and bring
all the tiles and help peoplepick out their tile for
backsplashes and bathrooms andflooring and all of the things.

(42:20):
But it was just so hard to findgood manual laborers, people
who would actually do theinstallations, and the
contractors.
And I bought a house in OldTown East.
That was an old Victorianhistoric home and it was a shit
hole.
I mean it was.
It had hoarders living in it,the floors were busted out, I

(42:43):
mean there was trash everywhere.
It was disgusting and so bad.
My husband was like I want nopart of this, like you're on
your own with this.
And we got a part.
I got a partner who was afriend at the time and that did
not go in a good, positivedirection.
But to make a long story short,that house we thought we were

(43:05):
going to have about a hundredthousand dollars into
renovations and they would bedone within six months and we
ended up putting $300,000 inrenovations into it and it took
about two and a half years tocompletely renovate and sell.
I had to call my uncle and afriend of his in to rescue me on
the renovations.
I ended up making about $7,000total, but it was a great

(43:29):
learning lesson for me.
The house turned out beautifuland we sold it during COVID, and
which was a miracle in itself.
And to be able to do that andstill make a little teeny bit of
money was shocking.
But I learned so much becauseone that definitely put the iron
in the coffin or the nail inthe coffin around whether or not

(43:49):
we were going to go into acontracting business that you
know relied heavily oncontractors and also my husband
will no longer let me flip anymore houses, so that went out
the door too, and so it kind oftook me down this whole path of
you know what's next and youknow as much as I love my budget
blinds business and as well asit was doing and I'm very

(44:11):
grateful for that business wewere extremely profitable and I
made so many wonderful contactsin the industry and thousands
and thousands of clients that wethen later used as a jumping
board for Panacea, because wehad that whole entire network of
clients that we could thenmarket to.
I just could not get away fromthis idea of wanting to do the

(44:34):
spa and it just really felt likeevery corner I turned,
something was slapping me in theface saying you need to do this
and this community needs this.
And then my husband's brother,brian, got sick with
neuroendocrine carcinoma andwithin six weeks he passed away
and it was horrible on thefamily and my husband's one of

(44:57):
seven kids and his brother washis best friend and you know,
when that happened, it just,really, for me, solidified why
we needed something like this.
It wasn't just for Brian andfor what he was going through,
but for everyone around him, thewhole entire support system and

(45:18):
the toil that cancer takes onfamilies, and how precious time
is and how we need those momentsto be able to disconnect and be
together and just cherish andcelebrate every moment that we
have.
And so that really propelledthings for me and pushed me
forward towards doing the spadream, and that was 2018.

(45:42):
And I told my husband I waslike we're, I'm doing the spa,
it's happening this year.
I don't know how it's happening, but it's happening.

Speaker 2 (45:53):
Another really like important point for people.
You know everything's messy andnothing is linear.
So when you look back, I meanlisten to all of the stuff that
you went through to to get whereyou still haven't gone yet
You're still now.
You're like, wait, this dreamis still here, but you feel more

(46:14):
confident, more bullish, you'vegot the chops now.
And so I think, too, there's amisconception when people see
someone like you, as you aretoday.
There's this misconception thatit's easy for some people or
that you know there's gotta besome kind of work around.
That's what I love aboutdigging in, getting under the
hood of this stuff, because, myGod, I mean you're.

(46:35):
You're looking at likefranchising a spa, you're like
you're flipping houses.
You're, you know all thesethings that feel so zigzagged.
But yet what you just said,without those connections,
without that proof of everythingyou were capable of doing, all
those things may not feel at thetime like the stars are kind of

(46:56):
aligning to your dream, butthey are.
It's like you're anytime,you're in the hard work and
you're doing it.
It's always something's alwaysgoing to come out of it.
That's positive.
You know so if you're in themiddle of the mess right now and
things don't make sense, butyou're working your dick off,
you know, like, just keep doingit.
Yeah, keep doing it.

Speaker 1 (47:16):
I think also, too, people don't realize that.
You know, again, I'll say it amillion times over everything
happens for a reason andsometimes whatever happens takes
you down a completely differentpath.
For me, it brought me back tothe path that I was originally
trying to pursue.
I was originally trying topursue and, you know, that's the
beauty of the power ofhindsight is I can look back now

(47:37):
and see all of those thingsthat have happened come full
circle and how all of thosethings even owning a blinds
business how that contributed tothe success of Panacea today.
I mean I designed the majorityof the spa.
I mean I couldn't have probablydone that if I didn't have the

(47:58):
experience that I had from adesign perspective with flipping
the houses and owning thebudget blinds business.
You know, and because of all ofthose contacts that I built
over those years of owning mybudget blinds franchise, that
propelled my next business andthen also panacea.
So, yeah, everything came fullcircle and you're so right.

(48:19):
Like you, you just can't giveup and sometimes you find
yourself in a better anddifferent place than what you
expected and sometimes you findthat all of that just culminates
into what it is that you'rereally trying to and hoping to
achieve.
I think one thing that getsfrustrating too is you look at
some of these super successfulpeople who are like
bazillionaires and they'reenjoying their fancy mansions

(48:41):
and houses and boats andairplanes and doing all the
things and they seem likethey're not working very hard
and you sit here and you thinklike, oh my God, like I'm
grinding every day 60, 70, 80,sometimes 90 plus hours a week
and those things.
Sometimes, like you do, sitthere and you think like when is
that going to happen for me?

(49:02):
And I just really believe thatit it will.
And and maybe, maybe not tothat extent, but am I happy
where I am?
Absolutely this is.
My husband tells me all the timelike he just loves the fact
that every day I love my job andI love what I do and I'm

(49:23):
excited about it.
And you know, for the firsttime in my entire life I can say
that I never get tired ofowning and running Panacea.
It's so exciting every singleday, I love it so, so much and
everything that I went throughover all of these years was so
worth it.
And you know just what we dofor our clients and what we do

(49:45):
for our team and what we put outto the community.
And when people you know I bumpinto people and they tell me
they're so grateful that webrought Panacea to Columbus,
like that, just like fills myheart so much.
And if I never have themansions or the boats or the
planes or the multiple houses,that is enough, it's just

(50:05):
awesome.

Speaker 2 (50:05):
Yeah.
So back to Brian too I thinknot only did all of this hard
work, energy and success thatyou started to build and get,
you know, put under your beltlife sometimes just really shows
you how short and how it canjust be snuffed out, and so I
think that probably gave youmore bravery, more courage to

(50:28):
say, wait a minute, like Brianwas here and now he's gone, yeah
, and like that probably broughtyour dream even more like we're
doing this thing.

Speaker 1 (50:37):
Yeah, I mean I told Jason like I'm going to be 45
soon.
At that time and like it's kindof now or never and I feel like
if I go through life and mylife ends and I have not at
least tried to make this dreamhappen, I will feel like I did
not accomplish all the things Iwas meant to accomplish.

(50:59):
So it does, things happen andyou know, some, some catalysts
do push you into doing thethings that you were really
meant to do.
And there were definitely, youknow lots of those moments for
us.

Speaker 2 (51:12):
Yeah, and so now you have another one opening in
bridge park.
I do I mean that this is a bigdeal.

Speaker 1 (51:19):
It's very exciting cameron mitchell hotel, like
what tell us all about thissituation in bridge park so
cameron mitchell and crawfordhoyne a few years ago started
developing this hotel conceptfor Bridge Park.
And about a year, year and ahalf ago, crawford Hoyne

(51:41):
approached me and said you know,hey, we're building this hotel
with Cameron Mitchell and BridgePark.
You've probably heard of it andyou know we'd like to talk to
you about leasing space in thisnew hotel.
And I was like you know, Ireally appreciate you calling.
It's an honor I would, you know, love to you know, be involved

(52:04):
in this project.
But I'm just at that stage in myprofessional career where I
don't want to be leasing spaces,I want to own all of my spaces
and I do own my current spaceand I am looking at opening a
second location.
We're currently looking for aspace for that right now.
So it is inevitable that wewill open another location.

(52:25):
And you know, I appreciate youcalling, but I'm just not really
interested in leasing space.
And their broker had said, well, just come and meet with us and
, you know, let us, you know,pick your brain on a couple of
things.
And I was like, okay, what canit?
What can it hurt?

Speaker 2 (52:40):
Right.

Speaker 1 (52:40):
So I go to this meeting and I I very much
believe that every relationshipis a good relationship.
You, you never know what thoseconversations will turn into.
Um, I'm a huge proponent ofnetworking.
It's how I built all of mybusinesses and continue to build
my businesses.
So I go to this meeting andmuch of the executive team for

(53:03):
Crawford Hoyne is in thismeeting.
I think there were probablyeight or 10 people there and
they said so.
You know, we're building thishotel and we're very excited
about it with Cameron, and youknow we wanted to have the best
hospitality, the bestrestaurants, the best hotel.
We wanted to have the best spatoo.
And we've been hearing allthese incredible things about

(53:24):
Panacea.
Everybody's talking about it.
It's impossible to get anappointment there.
So what's so great aboutPanacea?
And I'm like well, first youneed to come in for services if
you don't already know Right.
And I'm like, well, first youneed to come in for services if
you don't already know Right.
And they're like, yeah, we know, we know.
And so I tell them all aboutPanacea and how it came to
fruition and what our mission isall about and what we do.

(53:46):
And they just really, reallyconnected to the brand and
basically said you know, weunderstand you don't want to
leave space and, quite honestly,you know we don't think that
that model really works greatwith this concept either, so
would you be interested in goinginto a partnership with us?

(54:07):
And I was like, yes, now we'retalking.
And so, you know, conversationscontinue to evolve from there.
And you know, I basically hadtold them you know, if we're
going to do this and you guysare serious about this, I will
build you a world-class spa, andbut before we go any further, I

(54:28):
need to meet with all of yourownership.
I need to meet with Cameron andhis team.
I need to make sure that youguys all connect with my brand
and that our long-term goals andvisions align.
And they, of course, agreedwith that, and so we continue to
have these meetings.
I meet with all of the executiveteam at Crawford Hoyne.

(54:49):
We connected so well.
That team is just phenomenal.
I mean, I truly cannot sayenough amazing things about them
.
They're just so, so wonderfulto work with kind, humble,
driven, goal-oriented.
We definitely speak the samelanguage.
Is Jamie Moore a part of that?
Yes, he is, and actually washis son, I believe.

(55:12):
Yeah, who originally?

Speaker 2 (55:13):
contacted me, reese.

Speaker 1 (55:15):
So um, and Reese is great.

Speaker 2 (55:18):
They're just all great.
Yeah, and Mary Noel, his wife,all of them.

Speaker 1 (55:22):
I mean, they're great people Brent Crawford, matt
Starr, um, christian Schmidt,Steve Ross, like the whole team
out there.
They're just so phenomenal towork with and I'm so grateful to
be sitting at the table withthem, yeah.
And then so they come and theyall, you know I'm like you got
to come and see the spa.
So they come, they tour, andyou know we're trying to keep

(55:43):
all this hush hush and we haveall these people in suits like
coming through the spa.
And you know I'm not wanting,I'm just one of those people
where, like I don't want to talkabout something until I it's on
paper and we know it's real.
So I didn't tell my team aboutit.
And we're giving all thesetours and so everything goes
well.
With Crawford Hoyne, we havethe hotel developer come in,

(56:03):
they meet with us.
That it went fantastic.
And then that left Cameron.
So, um, finally we get ameeting coordinated with Cameron
and his team and I'm literallylike a fangirl because I have
admired him ever since I movedto Columbus in 96.
I just think he is so dynamite,he's just so awesome.

(56:24):
We actually his book.
Yes is the Answer.
What is your Question is part ofour core brand strategic
principles of the business.
It's on our canvases in ourbreak room and it's part of what
we talk about in our teammeetings and just very much
believe in that customer servicemindset that he has spread
throughout all of his businesses.
And so he comes in and we sitdown at a table and they want to

(56:49):
know the same things all aboutme, all about my vision, all
about what we're doing.
And so we talk about all ofthat and like, okay, let's do,
you know, do a tour.
And we couldn't do it afterhours because it didn't work
with Cameron's schedule.
So can, if you know Cameron,he's a pretty big guy and so
it's him and like three otherguys in suits and we take them
back through the spa and there'sclients and everywhere and you

(57:11):
know, clients don't know,because we're touring people
through anyways when they'recoming in for their services.
But those guys were like youcould tell, they were just so
uncomfortable being in the poolarea.
People were in swimsuits androbes and like walking around.
But we get back to the eventspace and, um, I'm like
cameron's not like he's kind ofyou know, quiet and not, you

(57:36):
know, like he wasn't like havinga lot of conversation and I'm
like the end of the meetinghappens and I'm like so what do
you guys think?
Like you know, do you thinkthis could work?
And Cameron's like well, youdefinitely have the drive and
the passion and thestick-to-itiveness that we're
looking for.

(57:56):
So we're going to talk andwe'll be back in touch and the
meeting ends and I'm like oh mygod, oh my god, he oh.
And before that I must say Isaid to Cameron I said I'm going
to sound like such a total fangirl right now, but I just have
to let you know, I have admiredyou for so long and I'm so
excited you're here and I haveto take you in my break room and

(58:16):
show you what we have in there.
And so I take him in and I showhim my canvases where it talks
about yes is the answer.
What is your question?
I'm sure he was just like thisgirl is crazy.
He probably loved it.
And so, anyways, they leave andI tell Jason I'm like, oh my God
, they hated it, they hated it.

(58:37):
I, I don't think they liked it.
He's like, babe, you did great,they loved it.
And I was like I don't know, Idon't know.
So I'm on pins and needles forlike a week until I finally hear
back from Crawford Hoyne andthey're like let's do this, like
we're all on the same page.
We, we want to do this projectwith you, and Cameron's team is
on board, and so we movedforward.

(58:57):
And so now we're in the heavy,into the design and development
phase and putting together allof our pro formas, and we're
hoping to break ground, I thinkin the spring sometime and I
don't know if I can say whenwe're going to open, so I don't
know how much I can share, butit's well in the works and we're

(59:20):
all very excited about it.
It's going to be an incredibleproject.
It's gonna there's gonna benothing like it really anywhere
in the city and we're putting itright here in Dublin.
So we're very excited, so coolyeah, well, well deserved, thank
you.

Speaker 2 (59:34):
I'm so proud of you.
Thank you, I mean, it's sogreat.

Speaker 1 (59:37):
It's honestly.
I feel so honored to be sittingat the table with these
incredible brands and we'regoing to build something really
spectacular.
Yeah, I'm confident of it.

Speaker 2 (59:50):
I love it.
Yeah, All right, Krista.
Anything else you want to sayabout Panacea or you want people
to know before we?

Speaker 1 (59:57):
I hope that when you come to Panacea, that you'll see
the love and the intention andthe compassion and the thought
that's been put into everysingle detail.
I hope you feel that every timeyou come in and you know.
If you've been there, pleaseshare, let us know what you
think and tell your friends.
Hopefully you loved it.
And if there's ever anythingthat we can do or anything we

(01:00:21):
can make better or improve,please definitely let me know.
But Panacea is a dream cometrue for me and I hope that
everyone who comes there feelsthat and finds it to be the
sanctuary that I hoped it wouldbe for everyone, and I just
really thank you for letting mebe on your show today.

Speaker 2 (01:00:39):
Oh, my gosh, I'm so happy that you're here.
I'm honored the honor is allmine, and real quick.
So Krista just started a recentpodcast called Serenity and
Fire, where she gives all thebehind the scenes you know,
hacks and all the knowledge andinformation that you have
gathered over the years, notjust being a human being, but
being a human being that's anentrepreneur and now a spa owner
.
So if you're looking for a newpod to listen to, Serenity and

(01:01:01):
Fire has got your back.
Yeah, thank you.

Speaker 1 (01:01:04):
Yeah, definitely check us out.
Wherever you get your podcasts,we talk about biohacking and
exciting spa trends,entrepreneurship, my 30-year
journey to open Panacea andreally just real talk about
anything and everything.
So if there's topics you wantto hear about, let me know.
I'm always open to new ideasand I want to create things that
people love to listen to.

(01:01:24):
Right now, it's just a solocast, so most of the episodes
are 20 to 30 minutes with justme, and eventually we'll have
some experts and some guests onthe show, so come check us out,
the production is pristine.

Speaker 2 (01:01:36):
It is it's man eater media style pristine, yeah, yeah
, what are you gonna do?

Speaker 1 (01:01:45):
I don't know.

Speaker 2 (01:01:46):
Thank you, krista, thank you and if you're still
out there following your girl,follow me on youtube, spotify,
apple or wherever you get yourpodcasts.
And until next time, go go toPanacea, get a massage, use the
amenities, let us know how youlike it and keep moving baby.