February 21, 2025 • 43 mins
Lindsay Remley is in the building! The powerhouse CEO of Edgework Creative (and fellow Jim Tressel superfan) gets real about entrepreneurship, parenting and work-life balance. We dive into overcoming anxiety, setting boundaries and raising strong daughters with “boy” names. Plus, Lindsay shares her journey from corporate life to craftsmanship—she even built my dining table!
And because Lindsay is the absolute best, she comes bearing gifts!!! Of course, BIG things are in the works for her biz (including a Guinness World Record project!) and that comes as no surprise—Lindsay and her team are absolutely brilliant at what they do. Whether you're an entrepreneur, a parent, or just here for the vibes—this episode's packed with wisdom, laughs and maybe even a little football nostalgia.
🔔 Don’t forget to subscribe for more deep dives with incredible guests! And be sure to check out Edgework Creative at edgeworkcreative.co or follow them on social @edgeworkcreative.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hey there you beautiful badass.
Welcome to the Keri Croft Show.
I'm your host, keri Croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
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mention the Keri Croft Show for$100 off your first treatment.
You're welcome, so what'd youbring me?
Speaker 2 (01:21):
I see a bag You've been chatting about the one and
only Jim Trestle.
Speaker 1 (01:26):
My man.
Speaker 2 (01:27):
Tressie.
I've brought you a littlesomething, maybe a little
manifestation, because I alsolove Jim Trestle.
So this is a fired up JimTrestle, this is the Carrie
Croft Jim Trestle In the moment,firing on all cylinders in the
sweater vest.
And then this is a.
Buckeye necklace to go with itthat my son made.
Yes, this is 2025 energy righthere lindsey remley welcome to
(01:52):
the kerry croft show.
Thank you for having me, alas,here you are.
Speaker 1 (01:56):
I know.
You know you sent me a littledm and it says I think I'm ready
to come on the show.
And I was like well, I thinkI'm ready to have you the show.
Speaker 2 (02:04):
And I was like, well, I think I'm ready to have you.
Oh my gosh, I I've been like aball of anxiety and so, like I
have been listening to your showfrom the very beginning and I
think I shared with you a littlebit ago that I've listened to
90 percent of your podcast andso many people I know and love
and respect and have been on andI just kept being like I don't,
(02:26):
I don't know if there'ssomething like remarkable or
special about me or like what Ihave to offer, and I just kept
listening to all these greatstories.
And then, um, I don't know,like my ball of anxiety is
unwinding.
I just was like I guess I'mready.
Speaker 1 (02:43):
You know, sometimes you just got to put that ball on
the tee, I know, and justsquare up and just hit it.
I know, you know, and of courseI'm sure it's not going to take
a lot of digging for me Diggingin the crates to figure out
something remarkable and specialabout you, or weird.
First of all, you look like youcould be related to the one Tee
(03:04):
Lee.
Oh God, tracy Showalter.
You are like, like you think welook alike, or is it because we
have this weird?
I okay, you remind me of her,because you guys are both
minimal and the whole Amazon.
What is, what's the word?
I use the word Amazonificationof the world.
Yeah, which I don't disagreewith, and you are the same with
like the.
(03:25):
You know, 99% of the moms arelike shaming her about like
Christmas and like you're likeno girl Same, which we'll get
into, but you look like her.
And I'm going to do a poll tosee if people think you guys
could be cousins Side by side.
Well, thank you for you knowtaking the step and coming in.
Oh, you know, you just gottajump.
(03:45):
So here's how I know you.
You guys made my dining roomtable first of all.
I knew you before that.
You made like some stuff for myprevious business, yes, and
I've always known.
You guys are extraordinarilytalented.
Oh my god, you're very kind andI knew you were like a husband
and wife duo.
Speaker 2 (04:01):
We're gonna, we're gonna break it all down.
So you're a mom of three boys.
Dylan is a girl.
Speaker 1 (04:05):
Oh, dylan's a girl, I know, I know.
Speaker 2 (04:08):
All the time my daughter's named Kyle.
Speaker 1 (04:10):
Yeah, so I totally love that.
Yes, you have a girl namedDylan, but people probably
always are like I like you evenmore, that's such a great name
for a girl yes.
Speaker 2 (04:19):
Her name is Dylan.
Speaker 1 (04:20):
Ray.
So how did you decide?
Speaker 2 (04:22):
Dylan.
Okay, so she's our middle, soour oldest name is Jackson, and
we picked that name before itbecame the most popular name of
the entire year, and so when wewere looking for a name for
Dylan, we wanted something likeunique, and so I was just like I
want a name that seems likenormal and easy to spell and
(04:43):
like someone's not going tomispronounce it, but that still
is a little different.
Speaker 1 (04:48):
You were in corporate america first, I was, and did
you enjoy that?
No, so you hated that, yeah,but you probably learned a lot
from it actually I would say, myfirst job out of college.
Speaker 2 (04:58):
I worked for a big retailer we won't name names and
I worked there when they hadsort of figured out that like
retail and clothing and all that, like they were no longer just
like a pharmacy, you know, andthey were growing their apparel
and all of that in the women'scategory and so they decided
(05:21):
they were going to expand tolike kids and men's and so I got
put into that category and itwas hyper competitive and real
crazy and I worked for a womanwho, to this day, I think, is
the devil and I think, more thananything, it taught me what I
didn't want to be in a leader ora manager, um, or a or a
(05:45):
coworker.
And so I am very grateful forthat experience because it was
very formative, although painful.
What was it about her?
That was the worst.
She was like you could justtell, like she was the leader of
a team and she had no interestin the team doing well.
She had interest in herselfdoing well and making sure that
everyone around her looked bad.
(06:05):
So she looked good and so itwas a blessing right, like hard
things are oftentimes once youcan like reflect on it.
Speaker 1 (06:12):
Right, and you were like in the makeup space, yeah,
so then, I was like, oh shit, Ibetter like get a job.
Speaker 2 (06:19):
I've got a mortgage and I'm trying to be an adult.
Um, and so a coworker of minethere at that place, um, was
working part-time as a makeupartist and she's like we need a
makeup artist.
Um, and so I got a full-timejob as a makeup artist, just
like in the meantime, while Ilike figured myself out and then
(06:44):
did that, for I went toNordstrom and I was at Nordstrom
for 2006, like six years, and Idid a lot of different things.
Um, and then I like started myown makeup artistry business.
In fact, I saw you getting yourmakeup done with Angie the
other day and she and I used towork together quite a bit.
(07:05):
I love her, um, and so I had afreelance makeup artistry
business, which was like sort ofthe beginning of my
entrepreneurial journey.
I loved that job, um.
I learned a lot, um, and Ithink the thing I liked the most
about it was like it's a veryintimate experience, right.
You're like breathing on eachother and very close to each
(07:27):
other and you just I had so manyinteresting conversations with
people, which actually, weirdly,is kind of like what you're
doing here, um, and just got tohear people's like stories.
And the thing I liked mostabout it was like getting to
talk to interesting people thatyou never would have met
otherwise and you see people attheir best, like on their
happiest day, with all thepeople they love around them,
(07:49):
and it sounds like so cliche andlike you know, rose colored
glass, but it really like youjust saw people at their best.
It was like a happy, lovely,wonderful experience.
Speaker 1 (08:01):
So fast forward to today and you and your, your
hubby, alex you guys are ahousehold name in columbus and
probably I mean beyond at thispoint oh my gosh you're the.
You're the ceo.
Yeah, hell yeah, you are.
That's right, alex, that'sright, chief operating officer.
Your wife is the ceo ofedgework.
From afar, to me it's likeyou're just like brilliant with
(08:23):
any kind of carpentry design.
I know you've also parlayedoutside of just doing like a
table for a house, like you docommercial stuff, you do all
kinds of things.
We just say yes, you just sayyes, yeah, we just say yes.
Well, that's why you went froma garage to now like a 13,000
square foot space in Grandview27,000 square foot.
Speaker 2 (08:44):
space in Grandview 27,000 square foot, 27,000 now.
Speaker 1 (08:46):
When was the idea like?
When were you like, holy shit,we're actually going to like
take this step and do like ahusband and wife like thing here
.
Speaker 2 (08:54):
I will never forget, like I can remember where I was
sitting on the table, like whatI was wearing.
He came home from his job andit had been his last day and we
were like all in, and I hadbrownies because he loves
brownies on the table, andchampagne, and we were like I
guess we're doing this.
Hope it works out.
I don't know.
(09:15):
We just like wake up and youjust like make the next best
decision and then I don't thinkwe ever really had plans to grow
to the size we are.
I don't think we ever reallyhad plans to grow to the size we
are.
I don't think if you had toldus when we started that we would
have 24 team members and be inalmost 30,000 square foot space
and be building and shippingthings all over the country and
(09:36):
traveling like I would never beable.
But you just, I think, when yougive something space and energy
and you have, as my girlfriendsaid, because you asked me like
what would your friend say aboutyou?
And I was like texting my twobest friends and I was like,
ladies, I need help.
And my girlfriend, well, shewrote back a whole bunch of
(09:57):
texts and I was like, ladies,you are the best.
You're going to make me cry.
But she said doggeddetermination was the first
thing on the text messages shehad.
And my husband has a work ethicI have never seen in a human
being before.
So I just think it's it is justgrinding and going and building
(10:18):
and, you know, fucking up andlearning the lesson and doing
better next time and neverquitting.
It will take a piece of yoursoul.
Speaker 1 (10:28):
It will, but it also grows you into things that you
never would have thought to.
And I think it's anotherconversation and lesson about
failure and this F word right,it's a failure Once you figure
out it's inevitable and it's apart of the process and you
almost see it as like this,albeit beautiful part, part of
the process because you can't doanything without it yeah, you
can't get better unless you knowlearn what you didn't do.
Speaker 2 (10:50):
Well, no, like yeah.
Speaker 1 (10:51):
So instead of saying fail, it's like more, like we
iterate, we iterate, we tweak.
Learn the lesson, we polishyeah, keep moving forward and
like with dogged determinationand a work ethic.
I feel like those are two likesuperpowers.
How has it complicated the?
Speaker 2 (11:05):
I think the hardest thing is, you know like you have
a bad day at work or you'regoing through a hard time or you
know we've had like growingpains recently because it's just
been a wild ride.
I think what's really hard iswhen there's hard day or hard
times or hard decisions thathave to be made, and then you
(11:27):
have to like come home and be aparent and just like one of us
didn't go to work and have agood day and one of us have a
bad day, like it's all wrappedup and you can't like separate
it and I don't think there'sreally any like balance or
separation.
There is integration and youknow Randy Gerber talks about
(11:48):
that.
He's one of our like businessmentors and stuff like that and
it's so true Like you're just sointertwined with the business
and your life.
So I think that what'scomplicated it is like trying to
find a way to like transitionhome and like be mom and dad, or
like try your damnedest toleave the stress or the worry or
(12:11):
the whatever at the door and belike present and happy, and
that that wore on me a lot lastyear and I like cracked year and
I like cracked.
But I think we're like learningand we're, at least right now,
in a season where it's a loteasier, like we have better work
life boundaries, we're workingless at home, and so I think
(12:34):
that's like the hardest part ofworking with your spouse is just
that like transition.
Is just that like transition.
When you say you cracked whathappened, you know I'm still
like processing it all, I wouldsay, and I wouldn't say I've
totally reflected and likelearned everything.
But right now I'm feeling likeI have just been like an
(12:59):
achiever and a doer.
I'm an oldest daughter, I was acompetitive athlete, like I've
just been like going andgrinding and like holding it all
together.
And we had like hard thingshappen in a lot of places in our
life, like in the business,with growing pains, at home with
(13:20):
our kids, and I was just likeholding it all together.
Everything was overwhelming,everything was hard.
I was having not even impostersyndrome, but like doubting all
of my instincts and I just forthe first part of the year I was
trying to like just pretend itwasn't happening or like just
(13:41):
keep going.
You know, just got to keeppowering through.
And at some point in the year Ijust decided like I'm just
going to feel my feelings andI'm going to be like broken and
a mess and like figure out whatthe next thing is.
And um, I think I just neededto like not be the one that had
it all together and like let itgo and take the pressure off of
(14:02):
all of that.
Um, and I think I'm coming tolike not be the one that had it
all together and like let it goand take the pressure off of all
of that, um, and I think I'mcoming back to life, which is
maybe why I was like I think I'mready to come yeah, oh, I felt
that when you wrote that.
Speaker 1 (14:12):
I felt like you were kind of like peeking your head
out a little bit, like I thinkI'm coming back to life, yeah
and like you know you survivethings and you get better and
like like things just feel alittle bit more in control.
Speaker 2 (14:26):
Like for a while I just felt like really out of
control and a ball of anxietyand doubting that I know how to
or can navigate all that lifehas for you.
Speaker 1 (14:40):
And do you identify as a perfectionist?
Speaker 2 (14:44):
all that life has for you, and do you identify as a
perfectionist?
I don't identify as aperfectionist, but I I'm like I
just keep coming back to theword like achiever and that was
like one of the things thatreally.
I was actually on the phonewith my uncle.
He like became this likesounding board for me where he
would like call and check on meand I would just like walk out
in the parking lot and cry onthe phone and was like during a
(15:05):
conversation.
I was just like I've justalways been like successful and
I'm feeling like I'm notsuccessful right now and that's
like a weird uncomfortable,unfamiliar feeling and I feel
like there's so much on the linefor like my kids and my
business and I'm like lettingeveryone down and then, as soon
as I like let go of much on theline for like my kids and my
business, and I'm like lettingeveryone down and then, as soon
as I like let go of that and wasable to like name the thing I
(15:28):
was able to like move forward.
I also got medicated, whichhelps, which always helps.
Medication, therapy, you know,all of those things like just
letting it go and like takingthe pressure off of, like trying
to be everything to everyone,are you a pleaser the pressure
off of like trying to beeverything to everyone and hold
it all in.
Are you a pleaser?
I think I was at one point, butyou know, like three, four
(15:54):
years ago I got like realprotective and like put up some
like big boundaries and itwasn't about like pleasing, but
I think I um, I know that I likewalk into a room and can feel
people's energy and like that isexhausting in its own, and so
like I will walk into a room andbe like that person's having a
bad day.
This person is very focused.
This person was just talkingabout me.
(16:15):
You know, like whatever, like Icould just like walk in and my
husband's always like you're soparanoid and then three months
later I'm like I told you soright you're like a sponge and
like last year when I was likedoubting my instincts, I'm like,
no, no, no, no, my instinctshave my like intuition.
Instincts have always been sostrong and so like that is
exhausting, like carryingeveryone's.
(16:37):
Why are they upset?
What happened?
You're an empath?
Yes, I think so.
Speaker 1 (16:41):
That's like the big part of it.
What's Alex's demeanor?
He's like steady Eddie.
Is he super chill?
Yes, which is probably good foryou.
Speaker 2 (16:48):
I have like twice in my life heard him like raise his
voice, and one time it wasbecause somebody closed the
garage door on his truck at theshop.
Speaker 1 (16:59):
What's the?
Speaker 2 (17:00):
best part of working together.
I trust no one like I trust him.
I think, like the ability toknow that and to see up close
that he is giving everything tothe business and our family and
everything.
And I trust all decisions hemakes because I know he's making
(17:21):
them with the best ofintentions and I think he's like
really smart.
Speaker 1 (17:27):
What kind of medication are you on?
Can I have some of that?
Speaker 2 (17:32):
I take like a daily med and then I have Xanax for
like the shakes.
I was so stressed and wound upand overwhelmed.
I was like having like chestpains and feeling like
physically ill.
I lost like 20 pounds, yeah,and so it has helped me just
(17:55):
like be able to like function ina productive way.
I was like so wound up andoverwhelmed with everything in
my life that I couldn't likeparticipate the way I wanted to
participate.
So I definitely am stillanxious.
Speaker 1 (18:13):
Uh, ie, I was here 20 minutes early because I was
like my toxic trait is that,yeah but I'm into that going
back to like when, when you andAlex come home and you put your
like parenting pants on.
Speaker 2 (18:25):
Well, let's call it.
Speaker 1 (18:26):
Your like chainsaws or the fuck you guys use.
You put your like tools down.
How do you hold each otheraccountable?
Because it is really hard Likeso.
My brain is like your brain andAlex's brain like entrepreneur,
it's always on.
You really have to carve outspace and put it aside,
Otherwise it'll take overeverything.
And then my husband iscompletely opposite, so I'm
naturally like pulled into thatwhen I get home.
(18:48):
But you got two of you that arelike probably wanting to
continue to have theconversation about X, y and Z,
and now you got three kids whoare clearly more important than
anything.
Right, how do you like holdeach other accountable?
Or how do you stop that trainand really soak it all in?
Speaker 2 (19:06):
Do you want to know what it is?
It's so simple A post-it note.
I have a post-it note in mycalendar that is like
miscellaneous things I need totalk to him about, or like
things that happen and like Igot to share that or we need to
dig into that more, or I need tofollow up on this, and I like
write it all on a post-it noteand then, when we actually have
(19:26):
time so it's not like cominghome from work on Tuesday and
being like, oh my God, we got totalk about this thing Like I
just write it on the post-itnote and then, when there's like
the right time, like we're inthe right headspace we have the
you know kids are outsideplaying or um, we start talking
about something elsework-related I would like
literally get out my post-itnote and be like because it's
(19:49):
it's hard, and like fortunately,unfortunately, our kids are
living the entrepreneurial lifeand grind and they're at really
important ages.
I I mean all ages are important, but you know, we have a 15
year old, a 13 year old and a 10year old and we have a.
Um, they have felt a lot of thelifestyle that comes with
(20:29):
entrepreneurs like I.
We have so many conversations,it always seems to be in the car
where one of the kids generallyI feel like our youngest,
because he's like you want totalk about an empath, like his
heart lives outside his bodyCrazy.
He's like, yeah, he's like um,snuggly and affectionate and he
(20:50):
wants to like hold your hand andhe needs to be tucked in 10
times and he tells you he lovesyou all the time.
Like, just break your heart, buthe will.
He, in particular, will be likeI don't, I don't want dad to
work late tonight or I don'twant dad to be out of town this
weekend or whatever, and I justtell them, like your dad works
really hard I mean we all workreally hard but like when
they're complaining about himand we have a really great life
(21:12):
and you're really lucky and this, like we won't always be like
this, but this week it requiresthis, but then next week you
know we're going on vacation andhe'll be around all the time or
whatever, um, and so trying tobe like stop the work, talk at
the dinner table and be likewhat was cool about your day?
(21:34):
Tell me about choir practice,how was rehearsal, you know,
like all of those sorts ofthings, and be really present.
We really do have dinnertogether, like most nights, and
talk about our day, and we'vegotten a lot better about like
not basically working from thetime we get home until after
they go to bed.
If we got to work more, that'sfine, but it's after they go to
(21:56):
bed.
Speaker 1 (21:57):
It's an incredible gear shift.
Parenting is the hardest, ittruly.
I mean, I don't care what kindof entrepreneur or what you're
growing, that's hard.
But parenting taps into adifferent kind and you know what
.
A lot of times when you are agreat entrepreneur or you are
great on the business side, itkind of like shines a light even
(22:18):
more on the atrophy over here,because you're like, oh shit,
like I got two left feet on thisside.
Speaker 2 (22:24):
Yeah, I mean it is wild, yeah, or you or you end up
like if you have like a sickkid or a kid going through
crisis or whatever like that.
The intensity of thatexperience is so much and
requires, and you know,parenting will make you doubt
everything you know andeverything you thought you knew
(22:46):
about yourself or the world, orwhatever.
Speaker 1 (22:49):
So you guys grew into , you have 24 people now.
One of the people that firststarted with you committed
suicide.
Yes, and I remember, I rememberthat like it.
Can you talk a little moreabout that?
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Speaker 2 (24:06):
Yeah, it was horrifying and like.
So everybody was blindsided byit.
You know, his wife at the, ourteam, us, his friends, everybody
, um, and he was one of thepeople who gave us the like
(24:32):
balls to go for it.
He and Alex used to like runinto each other.
So Alex used to sell winewholesale wine, a little bit of
a pivot um and Joey was workingfor Jenny's Ice Creams as like a
delivery truck driver, and sothey would like run into each
other at Lucky's Market or WholeFoods or something, restocking
shelves and checking in on theiraccounts.
(24:54):
And they decided to go to lunchone day at O'Reilly's in
Clintonville.
They're like, we keep runninginto each other on whatever
Thursdays or something likelet's just grab lunch.
And so they did.
And Joey said to Alex, like,and this is when we were just
like grinding in our garage, itwas just the two of us and it
was like an Instagram accountand you know, not really a thing
(25:16):
.
And he said to Alex he's like,I think it's really cool what
you're doing and if you everdecided to grow your, grow your
team or hire someone like, Iwould come work for you.
And you're like, whoa, likethat's like a real pivotal
moment in a business, whensomeone like believes in you.
And they were.
Um, joey and his wife, jennywere very good friends of ours.
(25:37):
Jenny and Alex grew up togetherand are like ride or die and
they still are.
We all are.
But Joey came and worked for us.
He was our first employee.
He was the person who got usinto like metalwork.
We were only doing woodworkingand he was like, would you guys
ever consider like doing weldingand metalwork and all this
(26:00):
stuff?
Like I have a welder in mygarage and I've been like taking
this class, I think at like 400West rich or something, and I'd
be willing to like give it a go.
So we literally like hung up awelding curtain in the back of
the shop and we're like, well,that's now the welding shop.
Like have at it, and now it'slike a huge part of what we do.
And he worked for us for youknow, he was already a friend
(26:27):
beforehand and just became likefamily and um, yeah, he, he was.
Nobody saw it coming.
He was the like guy alwaysmaking a joke and the life of
the party.
And you know, now you can lookback hindsight's, 2020 and he
was compensating for all thethings he was stressed about and
(26:51):
worried about or insecure about, and it was crazy, it was crazy
.
Speaker 1 (27:01):
Fast forward to today ?
How do you still?
Because I'm sure his memory iseverywhere.
Speaker 2 (27:05):
Yeah, we have his T-shirt still hanging in the
metal shop.
We have a really awesome photoof him in his hood like welding
something framed in the breakroom, his whiteboard, his hood.
We have like a little Joeyshrine.
His hood hangs with a pictureframe of him welding and then
his whiteboard.
(27:26):
That was like his productionschedule with all of his
projects and what the due dateswere.
Um, we lacquered over and ithangs in our break room.
So there's like a whole littlearea and like just these little
things he would make with metal.
Like my husband still has it onhis desk.
In fact, I hung it up on hiswall.
I wonder if, well, he hasn'tbeen packed to the office this
(27:47):
week.
But, um, I hung it up on hiswall and I was like curious if
he'll notice it.
But yeah, and we um have becomecloser than ever before with
Jenny um, and she's like familyto us and we had like a really
young team at the time too.
(28:08):
So like figuring out how tolike lead and navigate through
that and grieve the loss of likea team member but like, more
importantly, a friend and likeJenny is family and to be there
and live that and like sort ofunfold over time.
(28:31):
I mean it's the story is stillunfolding right and just like
learning all the things thatwere going on behind the scenes
someone you see every day.
Speaker 1 (28:42):
But isn't that a Testament?
You know, that's an up closeand just very jarring reality,
that you can be with somebodyall the time and you don't
always know what's going on andit's just another.
You know, when you look at oursociety and social media and how
quick people are to jump toconclusions and to judge and to
(29:03):
want to just gang up and thismob mentality, you know, you
just, people are fragile.
Speaker 2 (29:09):
my kids say I'm obsessed with kindness and
because you know they'll liketalk about some new friend or
like the school year or startthe class, new classes or, um,
all that and like one of myfirst questions is always like
about a person, like, well, arethey kind my daughter's, like
you, are obsessed with I'm likethe world's too big to be
(29:31):
friends with assholes.
And I've told her, because youknow, like the middle school
mean girl stuff, she's actuallyavoided it swimmingly.
In fact I've had other momslike compliment her for like
navigating it so well, um, and Iremind her like okay, well,
they're nice to you, that'sgreat.
Are they nice to everyone?
Because if they're an assholeto someone else, they they're
going to be an asshole to youand I'm just.
(29:53):
I just think we need moreempathy and kindness and grace
in the world as a result of it.
Speaker 1 (29:59):
Well, thank, you for sharing Wild yeah.
Speaker 2 (30:17):
And Joey's, you know, memory and story, switching
gears into growth, intoexcitement.
So what are you guys working on?
That's like lofty, where you'relike I can't believe we're
doing this.
Or we have tripled in size inthe last four years, which is a
lot.
We spent, like I would say, thelast 16, 18 months just sort of
like slowing down.
Slowing down, um, gettingbetter at all the things we do
(30:40):
so that then we can hit the gas,and I think we're like ready to
hit the gas again.
So you know we are.
We have like the most incredibleteam who's so talented, and
we've developed really greatrelationships with partners who
are doing projects all over thecountry.
So we're working with somebrands that are opening multiple
locations and sending people toTexas and California and also
(31:06):
doing tons and tons and tons ofstuff locally.
So doing tons and tons and tonsof stuff locally, but just like
fine tuning what we do andhelping people develop and grow
in their roles and trustingthemselves to like make big
decisions and mentor people.
(31:27):
So we're like very hopeful andoptimistic about like the growth
and the relationships we havemade, and some of our partners
are doing some really coolthings.
We're delivering a project verysoon TBD on the date in the
coming weeks, maybe in the nextthree, six weeks.
(31:49):
That is going for the GuinnessBook of World Records for
something I don't know.
If I'm allowed to say so, I'mnot going to say, but it'll be
on blast on social media if wedo it for one of our partners
building the world's largestsomething.
Really, yes, and it is big andit is cool and it's nostalgic.
It will remind you of youryouth and that's all I'm going
(32:11):
to say.
But that's like really fun andthey're a partner that helps us
like test our own boundaries.
They like help push us.
They have wild ideas and theyknow that we are the people that
will like say yes to wild ideas.
And so it's been a really funpartnership and it's continuing
to like deepen and grow.
(32:32):
I think that's the other thingabout our industry.
Is it just sort of like in theconstruction world?
Like everything moves slowright Development, construction,
renovations, all of thosethings and so like it takes a
while to like make arelationship even enough to get
an opportunity to pricesomething, then, let alone win
it, then build it and execute onit.
(32:53):
And then they're like oh, welike working with you, let's do
it again.
Like that could take threeyears.
And so, you know, playing thelong game man and that was part
of what like the last year wasabout too was just like just
like slow down.
It's, everybody needs to slowdown and we a little bit white
knuckled the pandemic likecaused a lot of that.
(33:14):
Right, it's just white knucklingthrough life.
But like pausing, slowing down,getting systems and processes
in place and then deepeningrelationships that are like well
aligned from like core valuesand a vision and like similar to
like be nice and don't befriends with assholes.
(33:36):
Like I want to do business andwork with people.
Like what we do is hard, wedon't need to have hard
relationships too.
Like let's do it with peoplewho are awesome and love what
they're doing and are likepushing the boundaries and
aligned with us.
So we have developed quite afew relationships over the last
like two, three years that we'relike starting to see the fruits
of that labor and we're allbenefiting from it.
(33:58):
You know it's making theirinternal processes easier and
streamlining things and we'regetting to build cool things and
improve and fuck it up thefirst time and make it better
for the 10th, 11th and 12th time, you know.
So I think that's like whatwe're really excited about for
2025.
Speaker 1 (34:16):
What would you say to a baby entrepreneur out there
who's like peeking out of thenest?
Speaker 2 (34:21):
It will um, push you to your brink.
It will break you, but it willum.
It's also so, so rewarding, butit is the hardest shit I know
you were talking earlier about.
Like parenting is so hard.
I a little think running abusiness is harder than
parenting.
I think they're just different.
Speaker 1 (34:42):
Yeah, I guess it depends on, like, what your
tolerance for, what your paintolerance is like um, I've just
always been, ever since I waslike this big, like I had a fake
debt, I had to ask yes, Iremember you talking about that?
I had fake people.
Speaker 2 (34:56):
I mean ever since I was in elementary yeah, like was
it christmas or something yougot like when I was five.
I have a computer photo yes, Iremember it.
Speaker 1 (35:03):
So I have like a phone.
I mean this was when I was five, yeah, a phone, a desk, a type
right little typewriter, andthen even up into middle school
I had like a whole room where Iwould have paper.
I had a whole.
My two stepsisters were likeworked for me.
So I just think my brainnaturally loves and goes there
and I love parenting.
But I just think again, likeparenting's a language I had to
(35:26):
learn like, let's like learningSpanish.
When you're like in your teensI grew, I was fluent business, I
just that's what I wanted to do, it's just who I was.
So for me, they're just, theyare different.
Hard, I mean, business is notfor the faint of heart by any
means, uh, especially if youwant to scale and grow and be
successful, um, but um, they'redifferent.
Speaker 2 (35:48):
Hard, yeah yeah, don't disagree with you.
You just have to likeexperience it, because
everyone's struggle will besomething different depending on
like what industry they're inor like what kind of business.
Our business is super likeoperationally heavy and like
inventory heavy, and you talk toother people where it's like
(36:10):
they're selling widgets you knowwhat I mean and we have to have
a 30,000 square foot warehouseand 24 people to do what we do.
And other people's challengesare like finding the right
developer or getting the VCmoney and so on.
Those hard days I'm like I justhave to wake up today and I
have to give it my best, andsome days that's more than
others.
One foot in front of the other,one foot in front of the other
(36:34):
yeah, are you domestic?
Speaker 1 (36:36):
you strike me though as you, you so define domestic.
Speaker 2 (36:40):
So you said you don't cook.
I don't cook.
My home is like my sacred space.
I have always been interestedin like interiors and design and
like curating space and I think, particularly in the last few
years, I have like very muchleaned into like my home has to
(37:02):
be my safe space, for my family,for me.
And so I am domestic in thesense that like people come to
our house and I think theultimate compliment is when
someone walks in and is like wow, oh, my God, it feels so much
like you, right, like it's areflection of you and your
family, and so I'm domestic inthat sense.
(37:23):
In fact, this weekend we aretearing out our closet and
putting in a new closet and I'mpainting our bedroom for the
third time and we're're gonnabuild ourselves a bed at the
shop and all these kinds ofthings.
So I'm always like trying newthings and I'm domestic that way
.
But like girl can't cook.
Well, I can cook, I just hateit so what's a week?
Speaker 1 (37:42):
what do you guys do for dinner?
We eat, simply, it's basic.
Yeah, you're a minimalist,right, right, I am Like Tee Lee.
Speaker 2 (37:48):
Yeah yeah, I have had like a capsule wardrobe for
years.
I think like before it was athing, like before it had a name
.
I don't like stuff gets mynervous system like all wound up
, like piles of papers on thecounter or you know the mom
(38:10):
setting stuff on the stairs and10 people walk by it and don't
put it away, like put yourlaundry away when it's done.
I like things to have a place.
I make my bed every day, thatkind of stuff, because I want to
feel like my nervous system canderegulate when I come home and
, like you, want to feel lighter.
Speaker 1 (38:30):
Take a deep breath, yeah, and all the stuff, but you
don't do birthday parties andyou don't do christmas gifts,
and alex has always been in linewith that.
Or did you have to like pullhim in?
Speaker 2 (38:39):
no, we just it started like maybe five or six
years ago and we just starteddoing like experiences for our
kids and I think it reallystarted.
Our three kids have birthdays.
We call it birthday season inour house.
The three kids have birthdayswithin six weeks of each other,
same as your twin.
Speaker 1 (38:58):
Yeah, stop.
Her kids are all in the samemonth.
Did she talk about that on thepodcast?
I must have.
I don't think so.
Okay, so I'm pretty sure it'sall February.
Speaker 2 (39:11):
It's August 27th to October 9th.
All three kids have theirbirthdays.
Plus it's mine and Alex'sanniversary and two of our
nephews who live in town, soit's like birthday season.
We did like a trip.
I was like what if, instead oflike a birthday party and stuff
we like went somewhere and itcan be for everybody's birthday
and it'll be a big fun thing.
And that was a blast.
And the kids did not miss thepresents, they didn't care, they
(39:31):
don't ask for birthday parties.
And then my husband and I thatyear at Christmas so that was
like in the fall.
That year for Christmas it waslike in that weird, like COVID,
still a thing, but we all needto get out.
Before Christmas we just bookedan Airbnb out of town and that
(39:54):
was the kids.
I literally took the swimmingsuits out of their closets, wrap
them up in a gift and that'swhat they opened on Christmas
day and they were like this ismy bathing suit.
And I was like uh-huh.
You know, we're just sort oflike and they're like are we
going somewhere?
We were like uh-huh and they'relike are we going to the beach?
And I was like uh-huh andthey're like are we going to the
beach?
And I was like uh-huh, andthey're like when are we going?
(40:15):
And I was like tomorrow.
It was a sort of like the WaltDisney world reveal that people
do for their kids.
But ours was like for a vacation, and so then it just became
this thing where, like everyyear for their birthdays we go
on a trip and every year forChristmas we do an experience,
like we travel, but not likeextravagant.
(40:36):
Alex and I also are birthdaytwins.
Our birthdays are two daysapart and so like and it's right
around Valentine's day, so likeit's always like a real
buzzkill to like go out todinner, because it's always like
a Valentine's Day prefix dinneror like too many people or
whatever, and so we just havealways like not done gifts and
(40:57):
done like an experience.
We were in Chicago this pastweekend and that was like our
birthday celebration, and soit's just sort of become like an
ethos of our household and ourkids just like, first of all,
our kids don't need more shit.
I just don't want to raise kidswho are like I want this and
like everything is in our facein this world, like the nature
of, like the internet and thespeed of things, and it's just
(41:19):
like consumerism and socialmedia is like always selling you
something, or people are likeliving some lifestyle that you
think you need to have orwhatever, and I just think we
get wrapped up in like that youthink you need to have or
whatever, and I just think weget wrapped up in like what's
not, like it's not the stuffthat's important, and like
experiences and travel.
And our kids to this day arelike I love going places and
(41:41):
they, like we talk about likewhat was your favorite trip and
why did you like that and wheredo you want to go again.
So I'm hoping what we're givingthem is like this sense of
adventure.
There's so much to be learnedin traveling to like go to a
country where you don't speakthe language You're like I don't
know how we're going to get tothe hotel, but we're going to
figure out.
It might be a little bumpy, butit's like building resiliency
and interest and like remindingyou that the world is so much
(42:04):
bigger than your little bubble.
Speaker 1 (42:12):
It's probably easier to to travel like that when
they're a little bit older.
Speaker 2 (42:13):
Yeah, you know.
So you have great ages rightnow to be doing that right.
And I can remember get going tothe airport.
I think we were going tocolorado to see my family lives
in colorado and it was like postpandemic, so there had been a
little bit of time and ouryoungest was probably six or
something like that, and we wentthrough um security and you
know, everybody had theirbackpack and like I didn't have
a stroller and the diaper bagand all this stuff.
And we got through security andI was like was is that it?
(42:36):
Like it was just easy, you know, and I was like this, this is
we need to do this more like Ilike traveling, I like exploring
new places.
There's so many places to seein the country and in the world
and I just want to raise kidswho have like a bigger mindset
and maybe don't have the newestNike shoes, lindsay, this has
(42:57):
been lovely.
Thank you for having me, thankyou for gracing me with your
presence.
Speaker 1 (43:00):
Thank you for inviting me.
I think that you have upped thepotential of Trestle saying yes
to me in 2025.
Do you think is it like toomuch to ask that he wear the?
Speaker 2 (43:09):
sweater vest?
Or is that like pushing the toask that he wear the sweater
vest?
Or is that like pushing theboundaries?
Speaker 1 (43:14):
Let's just put it out there now.
I would not be upset if JimTrestle showed up in a sweater
vest with a clipboard and awhistle and if you're still out
there following your girl,follow me on YouTube, spotify,
apple or wherever you get yourpodcasts.
And until next time, edge work,baby, edge work all day long.
Keep moving.
Yeah, I love you, jim Trestle.
Hey there you beautiful badass.
Welcome to the Keri Croft Show.
I'm your host, keri Croft,delivering you stories that get
you pumped up and feeling likethe unstoppable savage that you
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So grab your coffee, put onyour game face and let's do this
thing.
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(01:13):
mention the Keri Croft Show for$100 off your first treatment.
You're welcome, so what'd youbring me?
Speaker 2 (01:21):
I see a bag You've been chatting about the one and
only Jim Trestle.
Speaker 1 (01:26):
My man.
Speaker 2 (01:27):
Tressie.
I've brought you a littlesomething, maybe a little
manifestation, because I alsolove Jim Trestle.
So this is a fired up JimTrestle, this is the Carrie
Croft Jim Trestle In the moment,firing on all cylinders in the
sweater vest.
And then this is a.
Buckeye necklace to go with itthat my son made.
Yes, this is 2025 energy righthere lindsey remley welcome to
(01:52):
the kerry croft show.
Thank you for having me, alas,here you are.
Speaker 1 (01:56):
I know.
You know you sent me a littledm and it says I think I'm ready
to come on the show.
And I was like well, I thinkI'm ready to have you the show.
Speaker 2 (02:04):
And I was like, well, I think I'm ready to have you.
Oh my gosh, I I've been like aball of anxiety and so, like I
have been listening to your showfrom the very beginning and I
think I shared with you a littlebit ago that I've listened to
90 percent of your podcast andso many people I know and love
and respect and have been on andI just kept being like I don't,
(02:26):
I don't know if there'ssomething like remarkable or
special about me or like what Ihave to offer, and I just kept
listening to all these greatstories.
And then, um, I don't know,like my ball of anxiety is
unwinding.
I just was like I guess I'mready.
Speaker 1 (02:43):
You know, sometimes you just got to put that ball on
the tee, I know, and justsquare up and just hit it.
I know, you know, and of courseI'm sure it's not going to take
a lot of digging for me Diggingin the crates to figure out
something remarkable and specialabout you, or weird.
First of all, you look like youcould be related to the one Tee
(03:04):
Lee.
Oh God, tracy Showalter.
You are like, like you think welook alike, or is it because we
have this weird?
I okay, you remind me of her,because you guys are both
minimal and the whole Amazon.
What is, what's the word?
I use the word Amazonificationof the world.
Yeah, which I don't disagreewith, and you are the same with
like the.
(03:25):
You know, 99% of the moms arelike shaming her about like
Christmas and like you're likeno girl Same, which we'll get
into, but you look like her.
And I'm going to do a poll tosee if people think you guys
could be cousins Side by side.
Well, thank you for you knowtaking the step and coming in.
Oh, you know, you just gottajump.
(03:45):
So here's how I know you.
You guys made my dining roomtable first of all.
I knew you before that.
You made like some stuff for myprevious business, yes, and
I've always known.
You guys are extraordinarilytalented.
Oh my god, you're very kind andI knew you were like a husband
and wife duo.
Speaker 2 (04:01):
We're gonna, we're gonna break it all down.
So you're a mom of three boys.
Dylan is a girl.
Speaker 1 (04:05):
Oh, dylan's a girl, I know, I know.
Speaker 2 (04:08):
All the time my daughter's named Kyle.
Speaker 1 (04:10):
Yeah, so I totally love that.
Yes, you have a girl namedDylan, but people probably
always are like I like you evenmore, that's such a great name
for a girl yes.
Speaker 2 (04:19):
Her name is Dylan.
Speaker 1 (04:20):
Ray.
So how did you decide?
Speaker 2 (04:22):
Dylan.
Okay, so she's our middle, soour oldest name is Jackson, and
we picked that name before itbecame the most popular name of
the entire year, and so when wewere looking for a name for
Dylan, we wanted something likeunique, and so I was just like I
want a name that seems likenormal and easy to spell and
(04:43):
like someone's not going tomispronounce it, but that still
is a little different.
Speaker 1 (04:48):
You were in corporate america first, I was, and did
you enjoy that?
No, so you hated that, yeah,but you probably learned a lot
from it actually I would say, myfirst job out of college.
Speaker 2 (04:58):
I worked for a big retailer we won't name names and
I worked there when they hadsort of figured out that like
retail and clothing and all that, like they were no longer just
like a pharmacy, you know, andthey were growing their apparel
and all of that in the women'scategory and so they decided
(05:21):
they were going to expand tolike kids and men's and so I got
put into that category and itwas hyper competitive and real
crazy and I worked for a womanwho, to this day, I think, is
the devil and I think, more thananything, it taught me what I
didn't want to be in a leader ora manager, um, or a or a
(05:45):
coworker.
And so I am very grateful forthat experience because it was
very formative, although painful.
What was it about her?
That was the worst.
She was like you could justtell, like she was the leader of
a team and she had no interestin the team doing well.
She had interest in herselfdoing well and making sure that
everyone around her looked bad.
(06:05):
So she looked good and so itwas a blessing right, like hard
things are oftentimes once youcan like reflect on it.
Speaker 1 (06:12):
Right, and you were like in the makeup space, yeah,
so then, I was like, oh shit, Ibetter like get a job.
Speaker 2 (06:19):
I've got a mortgage and I'm trying to be an adult.
Um, and so a coworker of minethere at that place, um, was
working part-time as a makeupartist and she's like we need a
makeup artist.
Um, and so I got a full-timejob as a makeup artist, just
like in the meantime, while Ilike figured myself out and then
(06:44):
did that, for I went toNordstrom and I was at Nordstrom
for 2006, like six years, and Idid a lot of different things.
Um, and then I like started myown makeup artistry business.
In fact, I saw you getting yourmakeup done with Angie the
other day and she and I used towork together quite a bit.
(07:05):
I love her, um, and so I had afreelance makeup artistry
business, which was like sort ofthe beginning of my
entrepreneurial journey.
I loved that job, um.
I learned a lot, um, and Ithink the thing I liked the most
about it was like it's a veryintimate experience, right.
You're like breathing on eachother and very close to each
(07:27):
other and you just I had so manyinteresting conversations with
people, which actually, weirdly,is kind of like what you're
doing here, um, and just got tohear people's like stories.
And the thing I liked mostabout it was like getting to
talk to interesting people thatyou never would have met
otherwise and you see people attheir best, like on their
happiest day, with all thepeople they love around them,
(07:49):
and it sounds like so cliche andlike you know, rose colored
glass, but it really like youjust saw people at their best.
It was like a happy, lovely,wonderful experience.
Speaker 1 (08:01):
So fast forward to today and you and your, your
hubby, alex you guys are ahousehold name in columbus and
probably I mean beyond at thispoint oh my gosh you're the.
You're the ceo.
Yeah, hell yeah, you are.
That's right, alex, that'sright, chief operating officer.
Your wife is the ceo ofedgework.
From afar, to me it's likeyou're just like brilliant with
(08:23):
any kind of carpentry design.
I know you've also parlayedoutside of just doing like a
table for a house, like you docommercial stuff, you do all
kinds of things.
We just say yes, you just sayyes, yeah, we just say yes.
Well, that's why you went froma garage to now like a 13,000
square foot space in Grandview27,000 square foot.
Speaker 2 (08:44):
space in Grandview 27,000 square foot, 27,000 now.
Speaker 1 (08:46):
When was the idea like?
When were you like, holy shit,we're actually going to like
take this step and do like ahusband and wife like thing here
.
Speaker 2 (08:54):
I will never forget, like I can remember where I was
sitting on the table, like whatI was wearing.
He came home from his job andit had been his last day and we
were like all in, and I hadbrownies because he loves
brownies on the table, andchampagne, and we were like I
guess we're doing this.
Hope it works out.
I don't know.
(09:15):
We just like wake up and youjust like make the next best
decision and then I don't thinkwe ever really had plans to grow
to the size we are.
I don't think we ever reallyhad plans to grow to the size we
are.
I don't think if you had toldus when we started that we would
have 24 team members and be inalmost 30,000 square foot space
and be building and shippingthings all over the country and
(09:36):
traveling like I would never beable.
But you just, I think, when yougive something space and energy
and you have, as my girlfriendsaid, because you asked me like
what would your friend say aboutyou?
And I was like texting my twobest friends and I was like,
ladies, I need help.
And my girlfriend, well, shewrote back a whole bunch of
(09:57):
texts and I was like, ladies,you are the best.
You're going to make me cry.
But she said doggeddetermination was the first
thing on the text messages shehad.
And my husband has a work ethicI have never seen in a human
being before.
So I just think it's it is justgrinding and going and building
(10:18):
and, you know, fucking up andlearning the lesson and doing
better next time and neverquitting.
It will take a piece of yoursoul.
Speaker 1 (10:28):
It will, but it also grows you into things that you
never would have thought to.
And I think it's anotherconversation and lesson about
failure and this F word right,it's a failure Once you figure
out it's inevitable and it's apart of the process and you
almost see it as like this,albeit beautiful part, part of
the process because you can't doanything without it yeah, you
can't get better unless you knowlearn what you didn't do.
Speaker 2 (10:50):
Well, no, like yeah.
Speaker 1 (10:51):
So instead of saying fail, it's like more, like we
iterate, we iterate, we tweak.
Learn the lesson, we polishyeah, keep moving forward and
like with dogged determinationand a work ethic.
I feel like those are two likesuperpowers.
How has it complicated the?
Speaker 2 (11:05):
I think the hardest thing is, you know like you have
a bad day at work or you'regoing through a hard time or you
know we've had like growingpains recently because it's just
been a wild ride.
I think what's really hard iswhen there's hard day or hard
times or hard decisions thathave to be made, and then you
(11:27):
have to like come home and be aparent and just like one of us
didn't go to work and have agood day and one of us have a
bad day, like it's all wrappedup and you can't like separate
it and I don't think there'sreally any like balance or
separation.
There is integration and youknow Randy Gerber talks about
(11:48):
that.
He's one of our like businessmentors and stuff like that and
it's so true Like you're just sointertwined with the business
and your life.
So I think that what'scomplicated it is like trying to
find a way to like transitionhome and like be mom and dad, or
like try your damnedest toleave the stress or the worry or
(12:11):
the whatever at the door and belike present and happy, and
that that wore on me a lot lastyear and I like cracked year and
I like cracked.
But I think we're like learningand we're, at least right now,
in a season where it's a loteasier, like we have better work
life boundaries, we're workingless at home, and so I think
(12:34):
that's like the hardest part ofworking with your spouse is just
that like transition.
Is just that like transition.
When you say you cracked whathappened, you know I'm still
like processing it all, I wouldsay, and I wouldn't say I've
totally reflected and likelearned everything.
But right now I'm feeling likeI have just been like an
(12:59):
achiever and a doer.
I'm an oldest daughter, I was acompetitive athlete, like I've
just been like going andgrinding and like holding it all
together.
And we had like hard thingshappen in a lot of places in our
life, like in the business,with growing pains, at home with
(13:20):
our kids, and I was just likeholding it all together.
Everything was overwhelming,everything was hard.
I was having not even impostersyndrome, but like doubting all
of my instincts and I just forthe first part of the year I was
trying to like just pretend itwasn't happening or like just
(13:41):
keep going.
You know, just got to keeppowering through.
And at some point in the year Ijust decided like I'm just
going to feel my feelings andI'm going to be like broken and
a mess and like figure out whatthe next thing is.
And um, I think I just neededto like not be the one that had
it all together and like let itgo and take the pressure off of
(14:02):
all of that.
Um, and I think I'm coming tolike not be the one that had it
all together and like let it goand take the pressure off of all
of that, um, and I think I'mcoming back to life, which is
maybe why I was like I think I'mready to come yeah, oh, I felt
that when you wrote that.
Speaker 1 (14:12):
I felt like you were kind of like peeking your head
out a little bit, like I thinkI'm coming back to life, yeah
and like you know you survivethings and you get better and
like like things just feel alittle bit more in control.
Speaker 2 (14:26):
Like for a while I just felt like really out of
control and a ball of anxietyand doubting that I know how to
or can navigate all that lifehas for you.
Speaker 1 (14:40):
And do you identify as a perfectionist?
Speaker 2 (14:44):
all that life has for you, and do you identify as a
perfectionist?
I don't identify as aperfectionist, but I I'm like I
just keep coming back to theword like achiever and that was
like one of the things thatreally.
I was actually on the phonewith my uncle.
He like became this likesounding board for me where he
would like call and check on meand I would just like walk out
in the parking lot and cry onthe phone and was like during a
(15:05):
conversation.
I was just like I've justalways been like successful and
I'm feeling like I'm notsuccessful right now and that's
like a weird uncomfortable,unfamiliar feeling and I feel
like there's so much on the linefor like my kids and my
business and I'm like lettingeveryone down and then, as soon
as I like let go of much on theline for like my kids and my
business, and I'm like lettingeveryone down and then, as soon
as I like let go of that and wasable to like name the thing I
(15:28):
was able to like move forward.
I also got medicated, whichhelps, which always helps.
Medication, therapy, you know,all of those things like just
letting it go and like takingthe pressure off of, like trying
to be everything to everyone,are you a pleaser the pressure
off of like trying to beeverything to everyone and hold
it all in.
Are you a pleaser?
I think I was at one point, butyou know, like three, four
(15:54):
years ago I got like realprotective and like put up some
like big boundaries and itwasn't about like pleasing, but
I think I um, I know that I likewalk into a room and can feel
people's energy and like that isexhausting in its own, and so
like I will walk into a room andbe like that person's having a
bad day.
This person is very focused.
This person was just talkingabout me.
(16:15):
You know, like whatever, like Icould just like walk in and my
husband's always like you're soparanoid and then three months
later I'm like I told you soright you're like a sponge and
like last year when I was likedoubting my instincts, I'm like,
no, no, no, no, my instinctshave my like intuition.
Instincts have always been sostrong and so like that is
exhausting, like carryingeveryone's.
(16:37):
Why are they upset?
What happened?
You're an empath?
Yes, I think so.
Speaker 1 (16:41):
That's like the big part of it.
What's Alex's demeanor?
He's like steady Eddie.
Is he super chill?
Yes, which is probably good foryou.
Speaker 2 (16:48):
I have like twice in my life heard him like raise his
voice, and one time it wasbecause somebody closed the
garage door on his truck at theshop.
Speaker 1 (16:59):
What's the?
Speaker 2 (17:00):
best part of working together.
I trust no one like I trust him.
I think, like the ability toknow that and to see up close
that he is giving everything tothe business and our family and
everything.
And I trust all decisions hemakes because I know he's making
(17:21):
them with the best ofintentions and I think he's like
really smart.
Speaker 1 (17:27):
What kind of medication are you on?
Can I have some of that?
Speaker 2 (17:32):
I take like a daily med and then I have Xanax for
like the shakes.
I was so stressed and wound upand overwhelmed.
I was like having like chestpains and feeling like
physically ill.
I lost like 20 pounds, yeah,and so it has helped me just
(17:55):
like be able to like function ina productive way.
I was like so wound up andoverwhelmed with everything in
my life that I couldn't likeparticipate the way I wanted to
participate.
So I definitely am stillanxious.
Speaker 1 (18:13):
Uh, ie, I was here 20 minutes early because I was
like my toxic trait is that,yeah but I'm into that going
back to like when, when you andAlex come home and you put your
like parenting pants on.
Speaker 2 (18:25):
Well, let's call it.
Speaker 1 (18:26):
Your like chainsaws or the fuck you guys use.
You put your like tools down.
How do you hold each otheraccountable?
Because it is really hard Likeso.
My brain is like your brain andAlex's brain like entrepreneur,
it's always on.
You really have to carve outspace and put it aside,
Otherwise it'll take overeverything.
And then my husband iscompletely opposite, so I'm
naturally like pulled into thatwhen I get home.
(18:48):
But you got two of you that arelike probably wanting to
continue to have theconversation about X, y and Z,
and now you got three kids whoare clearly more important than
anything.
Right, how do you like holdeach other accountable?
Or how do you stop that trainand really soak it all in?
Speaker 2 (19:06):
Do you want to know what it is?
It's so simple A post-it note.
I have a post-it note in mycalendar that is like
miscellaneous things I need totalk to him about, or like
things that happen and like Igot to share that or we need to
dig into that more, or I need tofollow up on this, and I like
write it all on a post-it noteand then, when we actually have
(19:26):
time so it's not like cominghome from work on Tuesday and
being like, oh my God, we got totalk about this thing Like I
just write it on the post-itnote and then, when there's like
the right time, like we're inthe right headspace we have the
you know kids are outsideplaying or um, we start talking
about something elsework-related I would like
literally get out my post-itnote and be like because it's
(19:49):
it's hard, and like fortunately,unfortunately, our kids are
living the entrepreneurial lifeand grind and they're at really
important ages.
I I mean all ages are important, but you know, we have a 15
year old, a 13 year old and a 10year old and we have a.
Um, they have felt a lot of thelifestyle that comes with
(20:29):
entrepreneurs like I.
We have so many conversations,it always seems to be in the car
where one of the kids generallyI feel like our youngest,
because he's like you want totalk about an empath, like his
heart lives outside his bodyCrazy.
He's like, yeah, he's like um,snuggly and affectionate and he
(20:50):
wants to like hold your hand andhe needs to be tucked in 10
times and he tells you he lovesyou all the time.
Like, just break your heart, buthe will.
He, in particular, will be likeI don't, I don't want dad to
work late tonight or I don'twant dad to be out of town this
weekend or whatever, and I justtell them, like your dad works
really hard I mean we all workreally hard but like when
they're complaining about himand we have a really great life
(21:12):
and you're really lucky and this, like we won't always be like
this, but this week it requiresthis, but then next week you
know we're going on vacation andhe'll be around all the time or
whatever, um, and so trying tobe like stop the work, talk at
the dinner table and be likewhat was cool about your day?
(21:34):
Tell me about choir practice,how was rehearsal, you know,
like all of those sorts ofthings, and be really present.
We really do have dinnertogether, like most nights, and
talk about our day, and we'vegotten a lot better about like
not basically working from thetime we get home until after
they go to bed.
If we got to work more, that'sfine, but it's after they go to
(21:56):
bed.
Speaker 1 (21:57):
It's an incredible gear shift.
Parenting is the hardest, ittruly.
I mean, I don't care what kindof entrepreneur or what you're
growing, that's hard.
But parenting taps into adifferent kind and you know what
.
A lot of times when you are agreat entrepreneur or you are
great on the business side, itkind of like shines a light even
(22:18):
more on the atrophy over here,because you're like, oh shit,
like I got two left feet on thisside.
Speaker 2 (22:24):
Yeah, I mean it is wild, yeah, or you or you end up
like if you have like a sickkid or a kid going through
crisis or whatever like that.
The intensity of thatexperience is so much and
requires, and you know,parenting will make you doubt
everything you know andeverything you thought you knew
(22:46):
about yourself or the world, orwhatever.
Speaker 1 (22:49):
So you guys grew into , you have 24 people now.
One of the people that firststarted with you committed
suicide.
Yes, and I remember, I rememberthat like it.
Can you talk a little moreabout that?
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Speaker 2 (24:06):
Yeah, it was horrifying and like.
So everybody was blindsided byit.
You know, his wife at the, ourteam, us, his friends, everybody
, um, and he was one of thepeople who gave us the like
(24:32):
balls to go for it.
He and Alex used to like runinto each other.
So Alex used to sell winewholesale wine, a little bit of
a pivot um and Joey was workingfor Jenny's Ice Creams as like a
delivery truck driver, and sothey would like run into each
other at Lucky's Market or WholeFoods or something, restocking
shelves and checking in on theiraccounts.
(24:54):
And they decided to go to lunchone day at O'Reilly's in
Clintonville.
They're like, we keep runninginto each other on whatever
Thursdays or something likelet's just grab lunch.
And so they did.
And Joey said to Alex, like,and this is when we were just
like grinding in our garage, itwas just the two of us and it
was like an Instagram accountand you know, not really a thing
(25:16):
.
And he said to Alex he's like,I think it's really cool what
you're doing and if you everdecided to grow your, grow your
team or hire someone like, Iwould come work for you.
And you're like, whoa, likethat's like a real pivotal
moment in a business, whensomeone like believes in you.
And they were.
Um, joey and his wife, jennywere very good friends of ours.
(25:37):
Jenny and Alex grew up togetherand are like ride or die and
they still are.
We all are.
But Joey came and worked for us.
He was our first employee.
He was the person who got usinto like metalwork.
We were only doing woodworkingand he was like, would you guys
ever consider like doing weldingand metalwork and all this
(26:00):
stuff?
Like I have a welder in mygarage and I've been like taking
this class, I think at like 400West rich or something, and I'd
be willing to like give it a go.
So we literally like hung up awelding curtain in the back of
the shop and we're like, well,that's now the welding shop.
Like have at it, and now it'slike a huge part of what we do.
And he worked for us for youknow, he was already a friend
(26:27):
beforehand and just became likefamily and um, yeah, he, he was.
Nobody saw it coming.
He was the like guy alwaysmaking a joke and the life of
the party.
And you know, now you can lookback hindsight's, 2020 and he
was compensating for all thethings he was stressed about and
(26:51):
worried about or insecure about, and it was crazy, it was crazy
.
Speaker 1 (27:01):
Fast forward to today ?
How do you still?
Because I'm sure his memory iseverywhere.
Speaker 2 (27:05):
Yeah, we have his T-shirt still hanging in the
metal shop.
We have a really awesome photoof him in his hood like welding
something framed in the breakroom, his whiteboard, his hood.
We have like a little Joeyshrine.
His hood hangs with a pictureframe of him welding and then
his whiteboard.
(27:26):
That was like his productionschedule with all of his
projects and what the due dateswere.
Um, we lacquered over and ithangs in our break room.
So there's like a whole littlearea and like just these little
things he would make with metal.
Like my husband still has it onhis desk.
In fact, I hung it up on hiswall.
I wonder if, well, he hasn'tbeen packed to the office this
(27:47):
week.
But, um, I hung it up on hiswall and I was like curious if
he'll notice it.
But yeah, and we um have becomecloser than ever before with
Jenny um, and she's like familyto us and we had like a really
young team at the time too.
(28:08):
So like figuring out how tolike lead and navigate through
that and grieve the loss of likea team member but like, more
importantly, a friend and likeJenny is family and to be there
and live that and like sort ofunfold over time.
(28:31):
I mean it's the story is stillunfolding right and just like
learning all the things thatwere going on behind the scenes
someone you see every day.
Speaker 1 (28:42):
But isn't that a Testament?
You know, that's an up closeand just very jarring reality,
that you can be with somebodyall the time and you don't
always know what's going on andit's just another.
You know, when you look at oursociety and social media and how
quick people are to jump toconclusions and to judge and to
(29:03):
want to just gang up and thismob mentality, you know, you
just, people are fragile.
Speaker 2 (29:09):
my kids say I'm obsessed with kindness and
because you know they'll liketalk about some new friend or
like the school year or startthe class, new classes or, um,
all that and like one of myfirst questions is always like
about a person, like, well, arethey kind my daughter's, like
you, are obsessed with I'm likethe world's too big to be
(29:31):
friends with assholes.
And I've told her, because youknow, like the middle school
mean girl stuff, she's actuallyavoided it swimmingly.
In fact I've had other momslike compliment her for like
navigating it so well, um, and Iremind her like okay, well,
they're nice to you, that'sgreat.
Are they nice to everyone?
Because if they're an assholeto someone else, they they're
going to be an asshole to youand I'm just.
(29:53):
I just think we need moreempathy and kindness and grace
in the world as a result of it.
Speaker 1 (29:59):
Well, thank, you for sharing Wild yeah.
Speaker 2 (30:17):
And Joey's, you know, memory and story, switching
gears into growth, intoexcitement.
So what are you guys working on?
That's like lofty, where you'relike I can't believe we're
doing this.
Or we have tripled in size inthe last four years, which is a
lot.
We spent, like I would say, thelast 16, 18 months just sort of
like slowing down.
Slowing down, um, gettingbetter at all the things we do
(30:40):
so that then we can hit the gas,and I think we're like ready to
hit the gas again.
So you know we are.
We have like the most incredibleteam who's so talented, and
we've developed really greatrelationships with partners who
are doing projects all over thecountry.
So we're working with somebrands that are opening multiple
locations and sending people toTexas and California and also
(31:06):
doing tons and tons and tons ofstuff locally.
So doing tons and tons and tonsof stuff locally, but just like
fine tuning what we do andhelping people develop and grow
in their roles and trustingthemselves to like make big
decisions and mentor people.
(31:27):
So we're like very hopeful andoptimistic about like the growth
and the relationships we havemade, and some of our partners
are doing some really coolthings.
We're delivering a project verysoon TBD on the date in the
coming weeks, maybe in the nextthree, six weeks.
(31:49):
That is going for the GuinnessBook of World Records for
something I don't know.
If I'm allowed to say so, I'mnot going to say, but it'll be
on blast on social media if wedo it for one of our partners
building the world's largestsomething.
Really, yes, and it is big andit is cool and it's nostalgic.
It will remind you of youryouth and that's all I'm going
(32:11):
to say.
But that's like really fun andthey're a partner that helps us
like test our own boundaries.
They like help push us.
They have wild ideas and theyknow that we are the people that
will like say yes to wild ideas.
And so it's been a really funpartnership and it's continuing
to like deepen and grow.
(32:32):
I think that's the other thingabout our industry.
Is it just sort of like in theconstruction world?
Like everything moves slowright Development, construction,
renovations, all of thosethings and so like it takes a
while to like make arelationship even enough to get
an opportunity to pricesomething, then, let alone win
it, then build it and execute onit.
(32:53):
And then they're like oh, welike working with you, let's do
it again.
Like that could take threeyears.
And so, you know, playing thelong game man and that was part
of what like the last year wasabout too was just like just
like slow down.
It's, everybody needs to slowdown and we a little bit white
knuckled the pandemic likecaused a lot of that.
(33:14):
Right, it's just white knucklingthrough life.
But like pausing, slowing down,getting systems and processes
in place and then deepeningrelationships that are like well
aligned from like core valuesand a vision and like similar to
like be nice and don't befriends with assholes.
(33:36):
Like I want to do business andwork with people.
Like what we do is hard, wedon't need to have hard
relationships too.
Like let's do it with peoplewho are awesome and love what
they're doing and are likepushing the boundaries and
aligned with us.
So we have developed quite afew relationships over the last
like two, three years that we'relike starting to see the fruits
of that labor and we're allbenefiting from it.
(33:58):
You know it's making theirinternal processes easier and
streamlining things and we'regetting to build cool things and
improve and fuck it up thefirst time and make it better
for the 10th, 11th and 12th time, you know.
So I think that's like whatwe're really excited about for
2025.
Speaker 1 (34:16):
What would you say to a baby entrepreneur out there
who's like peeking out of thenest?
Speaker 2 (34:21):
It will um, push you to your brink.
It will break you, but it willum.
It's also so, so rewarding, butit is the hardest shit I know
you were talking earlier about.
Like parenting is so hard.
I a little think running abusiness is harder than
parenting.
I think they're just different.
Speaker 1 (34:42):
Yeah, I guess it depends on, like, what your
tolerance for, what your paintolerance is like um, I've just
always been, ever since I waslike this big, like I had a fake
debt, I had to ask yes, Iremember you talking about that?
I had fake people.
Speaker 2 (34:56):
I mean ever since I was in elementary yeah, like was
it christmas or something yougot like when I was five.
I have a computer photo yes, Iremember it.
Speaker 1 (35:03):
So I have like a phone.
I mean this was when I was five, yeah, a phone, a desk, a type
right little typewriter, andthen even up into middle school
I had like a whole room where Iwould have paper.
I had a whole.
My two stepsisters were likeworked for me.
So I just think my brainnaturally loves and goes there
and I love parenting.
But I just think again, likeparenting's a language I had to
(35:26):
learn like, let's like learningSpanish.
When you're like in your teensI grew, I was fluent business, I
just that's what I wanted to do, it's just who I was.
So for me, they're just, theyare different.
Hard, I mean, business is notfor the faint of heart by any
means, uh, especially if youwant to scale and grow and be
successful, um, but um, they'redifferent.
Speaker 2 (35:48):
Hard, yeah yeah, don't disagree with you.
You just have to likeexperience it, because
everyone's struggle will besomething different depending on
like what industry they're inor like what kind of business.
Our business is super likeoperationally heavy and like
inventory heavy, and you talk toother people where it's like
(36:10):
they're selling widgets you knowwhat I mean and we have to have
a 30,000 square foot warehouseand 24 people to do what we do.
And other people's challengesare like finding the right
developer or getting the VCmoney and so on.
Those hard days I'm like I justhave to wake up today and I
have to give it my best, andsome days that's more than
others.
One foot in front of the other,one foot in front of the other
(36:34):
yeah, are you domestic?
Speaker 1 (36:36):
you strike me though as you, you so define domestic.
Speaker 2 (36:40):
So you said you don't cook.
I don't cook.
My home is like my sacred space.
I have always been interestedin like interiors and design and
like curating space and I think, particularly in the last few
years, I have like very muchleaned into like my home has to
(37:02):
be my safe space, for my family,for me.
And so I am domestic in thesense that like people come to
our house and I think theultimate compliment is when
someone walks in and is like wow, oh, my God, it feels so much
like you, right, like it's areflection of you and your
family, and so I'm domestic inthat sense.
(37:23):
In fact, this weekend we aretearing out our closet and
putting in a new closet and I'mpainting our bedroom for the
third time and we're're gonnabuild ourselves a bed at the
shop and all these kinds ofthings.
So I'm always like trying newthings and I'm domestic that way
.
But like girl can't cook.
Well, I can cook, I just hateit so what's a week?
Speaker 1 (37:42):
what do you guys do for dinner?
We eat, simply, it's basic.
Yeah, you're a minimalist,right, right, I am Like Tee Lee.
Speaker 2 (37:48):
Yeah yeah, I have had like a capsule wardrobe for
years.
I think like before it was athing, like before it had a name
.
I don't like stuff gets mynervous system like all wound up
, like piles of papers on thecounter or you know the mom
(38:10):
setting stuff on the stairs and10 people walk by it and don't
put it away, like put yourlaundry away when it's done.
I like things to have a place.
I make my bed every day, thatkind of stuff, because I want to
feel like my nervous system canderegulate when I come home and
, like you, want to feel lighter.
Speaker 1 (38:30):
Take a deep breath, yeah, and all the stuff, but you
don't do birthday parties andyou don't do christmas gifts,
and alex has always been in linewith that.
Or did you have to like pullhim in?
Speaker 2 (38:39):
no, we just it started like maybe five or six
years ago and we just starteddoing like experiences for our
kids and I think it reallystarted.
Our three kids have birthdays.
We call it birthday season inour house.
The three kids have birthdayswithin six weeks of each other,
same as your twin.
Speaker 1 (38:58):
Yeah, stop.
Her kids are all in the samemonth.
Did she talk about that on thepodcast?
I must have.
I don't think so.
Okay, so I'm pretty sure it'sall February.
Speaker 2 (39:11):
It's August 27th to October 9th.
All three kids have theirbirthdays.
Plus it's mine and Alex'sanniversary and two of our
nephews who live in town, soit's like birthday season.
We did like a trip.
I was like what if, instead oflike a birthday party and stuff
we like went somewhere and itcan be for everybody's birthday
and it'll be a big fun thing.
And that was a blast.
And the kids did not miss thepresents, they didn't care, they
(39:31):
don't ask for birthday parties.
And then my husband and I thatyear at Christmas so that was
like in the fall.
That year for Christmas it waslike in that weird, like COVID,
still a thing, but we all needto get out.
Before Christmas we just bookedan Airbnb out of town and that
(39:54):
was the kids.
I literally took the swimmingsuits out of their closets, wrap
them up in a gift and that'swhat they opened on Christmas
day and they were like this ismy bathing suit.
And I was like uh-huh.
You know, we're just sort oflike and they're like are we
going somewhere?
We were like uh-huh and they'relike are we going to the beach?
And I was like uh-huh andthey're like are we going to the
beach?
And I was like uh-huh, andthey're like when are we going?
(40:15):
And I was like tomorrow.
It was a sort of like the WaltDisney world reveal that people
do for their kids.
But ours was like for a vacation, and so then it just became
this thing where, like everyyear for their birthdays we go
on a trip and every year forChristmas we do an experience,
like we travel, but not likeextravagant.
(40:36):
Alex and I also are birthdaytwins.
Our birthdays are two daysapart and so like and it's right
around Valentine's day, so likeit's always like a real
buzzkill to like go out todinner, because it's always like
a Valentine's Day prefix dinneror like too many people or
whatever, and so we just havealways like not done gifts and
(40:57):
done like an experience.
We were in Chicago this pastweekend and that was like our
birthday celebration, and soit's just sort of become like an
ethos of our household and ourkids just like, first of all,
our kids don't need more shit.
I just don't want to raise kidswho are like I want this and
like everything is in our facein this world, like the nature
of, like the internet and thespeed of things, and it's just
(41:19):
like consumerism and socialmedia is like always selling you
something, or people are likeliving some lifestyle that you
think you need to have orwhatever, and I just think we
get wrapped up in like that youthink you need to have or
whatever, and I just think weget wrapped up in like what's
not, like it's not the stuffthat's important, and like
experiences and travel.
And our kids to this day arelike I love going places and
(41:41):
they, like we talk about likewhat was your favorite trip and
why did you like that and wheredo you want to go again.
So I'm hoping what we're givingthem is like this sense of
adventure.
There's so much to be learnedin traveling to like go to a
country where you don't speakthe language You're like I don't
know how we're going to get tothe hotel, but we're going to
figure out.
It might be a little bumpy, butit's like building resiliency
and interest and like remindingyou that the world is so much
(42:04):
bigger than your little bubble.
Speaker 1 (42:12):
It's probably easier to to travel like that when
they're a little bit older.
Speaker 2 (42:13):
Yeah, you know.
So you have great ages rightnow to be doing that right.
And I can remember get going tothe airport.
I think we were going tocolorado to see my family lives
in colorado and it was like postpandemic, so there had been a
little bit of time and ouryoungest was probably six or
something like that, and we wentthrough um security and you
know, everybody had theirbackpack and like I didn't have
a stroller and the diaper bagand all this stuff.
And we got through security andI was like was is that it?
(42:36):
Like it was just easy, you know, and I was like this, this is
we need to do this more like Ilike traveling, I like exploring
new places.
There's so many places to seein the country and in the world
and I just want to raise kidswho have like a bigger mindset
and maybe don't have the newestNike shoes, lindsay, this has
(42:57):
been lovely.
Thank you for having me, thankyou for gracing me with your
presence.
Speaker 1 (43:00):
Thank you for inviting me.
I think that you have upped thepotential of Trestle saying yes
to me in 2025.
Do you think is it like toomuch to ask that he wear the?
Speaker 2 (43:09):
sweater vest?
Or is that like pushing the toask that he wear the sweater
vest?
Or is that like pushing theboundaries?
Speaker 1 (43:14):
Let's just put it out there now.
I would not be upset if JimTrestle showed up in a sweater
vest with a clipboard and awhistle and if you're still out
there following your girl,follow me on YouTube, spotify,
apple or wherever you get yourpodcasts.
And until next time, edge work,baby, edge work all day long.
Keep moving.
Yeah, I love you, jim Trestle.
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