October 16, 2025 • 45 mins
The Riveter’s Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess.
Together, we go deep on what it really means to make a brave shift—the kind that changes everything. From career pivots and business reinvention to mindset and mental athleticism, this episode explores how to listen to your intuition, reset your focus, and build through change with clarity and courage.
✨ Inside this episode:
- The story behind The Riveter x The B Lab collaboration
- What “The Brave Shift” means—and how to know if you’re in one
- My personal journey through a brave shift
- Amy’s evolution through growth, loss, and reinvention
- Frameworks like The Focus Formula, Internal + External Audits, and DOT (Do One Thing)
- A first look at The B10 Challenge and how to join
Whether you’re pivoting, rebuilding, or just ready for more alignment in your life—this episode will remind you that you’re not alone, and that you can build through anything.
Listen, subscribe, and join the Brave Shift movement:
→ The Riveter
→ The B Lab newsletter
→ Follow @TheKeriCroftShow on Instagram for updates
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Do you want to hear a little hype song before we
start with a little bit?
SPEAKER_00 (00:20):
Speaking of the televised left, because you're
also talking about um I love howthe whole internet has come
around to the fact that thealbum is really fucking good.
Taylor, yeah.
SPEAKER_01 (00:29):
It's so funny.
SPEAKER_00 (00:29):
Because everybody at first is like, oh and some
people still are.
SPEAKER_01 (00:33):
It's like, whatever.
You wanna see me on.
I love that part.
Like, it's so good.
Because he did.
SPEAKER_00 (00:49):
I know.
That's exactly what he did.
It's so fucking great.
He never called me.
SPEAKER_01 (01:01):
We're good.
Okay.
Hold on, it's a good part.
SPEAKER_00 (01:43):
You've been doing uh fate of Ophelia.
Like I'm just so happy thatshe's fucking happy.
SPEAKER_01 (01:51):
Oh god, me too.
And like maybe that's like it'sso great.
Yeah, it's so great.
And I just think there's a goodbalance.
Like Travis Kelsey's like, he'slike has this, I don't know,
meat and potatoes.
He's a Cleveland boy.
Yeah.
Like an Ohio boy.
Like, how could you not likeagree?
But I think that the, you know,I don't know.
It's just not what you wouldmaybe think for her.
(02:11):
Like you think about it.
SPEAKER_00 (02:13):
She always dated.
Yes.
She always dated like the emo,right?
The emo boys, the actors ofmovies.
SPEAKER_01 (02:17):
Like I think for her existence, like having a and she
comes from a great family, andlike just being grounded and
having some normalcy.
And he probably does bang herupside and down.
She's getting dicked down.
Yeah.
SPEAKER_00 (02:27):
She probably never did before with the emo boys.
In her skinny jeans.
Yeah, don't be mad, everybody.
I know.
Like everyone's just mad.
Also, like, how can I not?
I know.
It's like if there's likesomething that's just like good
and happy, they're like, no, Iwant the scandal.
Yeah, they're they're pissed.
Yeah, like they're pissed.
unknown (02:41):
She's happy.
SPEAKER_00 (02:42):
Yeah.
I mean, you know, you got that'sI mean, that's the moment and
time we live in.
You got fuck her for beinghappy.
Amy Nelson.
Carrie Croft.
SPEAKER_01 (02:50):
Welcome back to the Carrie Croft Show.
Pleased to be here.
I'm just so happy to have you.
Happy to be here.
You're just you're a fixturenow, and that's really it just
makes me just gets me allgiggly.
It's really fun.
All bubbly.
It's really fun.
So we have some exciting stuffhappening.
We do.
We do.
Some things in the works.
Uh, and we'll just we'll justjump right into it because you
and I have been, I wrote aboutthis last week, and I think you
(03:12):
wrote to your community as well.
So the the high-level word isout that you and I have been
sort of not, I mean, we just wemet for coffee about a year ago.
I left there.
SPEAKER_00 (03:22):
First of all, we met at a haunted forest.
SPEAKER_01 (03:24):
Oh, I'm sorry, we met.
We met at the haunted forest.
But I don't remember.
Like you said, we met.
I don't, I think I was so withlike Dane and whatever.
SPEAKER_00 (03:32):
I think that like I obviously knew who you were.
I'd been to S Systema Strength,I'd been to SOS whenever I came
home to Ohio when I lived inSeattle.
And I had wanted to meet you.
And so when you I saw you atGolden Bear Scare, the haunted
house, I was like, you're CarrieCroft.
And I and I Oh yeah, you areokay.
SPEAKER_01 (03:49):
I do remember that.
And then, but then that wasnothing.
And then didn't we just didn't Ireach out to you because of Kate
Borgis or how okay?
You think so?
Yeah.
And then we and then we've gotto be a good one.
So we had coffee at Crimson Cup.
And I just, you know, I don'tknow.
I was like, I really like thisperson.
And I think there could be likesomething, I don't know.
I just want to collaborate andconnect with you.
And then fast forward a yearlater.
(04:10):
Yeah.
And as it turns out, you know,you have the Riveter, which is
this incredible community ofwomen uh pivoting in business.
And you yourself are making avery brave pivot or shift, as we
call it, in the B lab.
And so it just all this is anexample of where I think the
universe and timing, it just iswhat it is.
Yeah.
It's unfolding in front of us.
SPEAKER_00 (04:32):
It is.
And both of us are the kind ofpeople that are open to the way
that things unfold.
Yeah.
And so now we get to dosomething together, which is
really fun.
Yeah.
SPEAKER_01 (04:39):
And so what we're doing, just high level for
people to understand, is you aremaking your brave shift.
You're not leaving the riveter,you're staying with the riveter,
but you're shifting openly intothis space of kind of helping
people who are in crisis orgoing through a really big
thing, kind of like what'shappened with you and Amazon.
SPEAKER_00 (04:57):
Yeah, no, and it's like I, you know, when I built
the Riveter when I started it in2017, the idea was to build
these spaces and a community forwomen who were pivoting from
corporate America to working ontheir own and to provide
programming and support.
And that was amazing.
And we built 10 enormousco-working and event spaces
across the country, and it grewso fast.
(05:18):
But then that version of thatdream kind of slowly died during
the pandemic because we couldn'toperate our physical spaces.
And so I had to pivot to thisonline model.
And in that iteration, theriveter has been incredible.
And I've gotten to work with alot of women who are thinking of
pivoting from corporate Americato working on their own or who
are.
(05:38):
And I, during that period, havebeen going through my own kind
of battle, right?
And become a different person onthe other side of it.
I have had to navigate raisingmy kids, building businesses,
working while facing like anarmy of lawyers who wanted to
kind of to take my family apart.
(05:59):
And when you go throughsomething like that, I think
it's impossible to come out theother side the same.
And I have developed a lot ofstrategies and frameworks to
deal with those kinds of crises.
But then also a deep desire tohelp people through it because
it can be one of the mostisolating, lonely walks that you
will ever take in your life.
(06:19):
And it might not be battlingAmazon.
I hope it is not for anyone outthere.
But, you know, there's nohierarchy to crisis or to pain.
Like these things, they come outof left field and they change
our lives.
And it could be a divorce, itcould be a layoff, or it could
be like a planned shift, right?
That you want to think about itthat way.
Um, and so that's what I want totake the riveter into, which is
(06:42):
where my life is.
SPEAKER_01 (06:43):
Yeah.
SPEAKER_00 (06:44):
Um and it's hard because what I could do is keep
doing the same thing because I'mgood at it.
I have an amazing community, uh,and you know, it's a good
business, but it's not true towhere I am at this point in my
life and all that I think I haveto offer.
And then tandem to that, like inworking with you through all of
(07:05):
that, I realized that you dohave an expertise that I
absolutely don't, and that Ithink so many people in my
community need.
I mean, I needed it.
And so I'm so excited to bringwhat we are good at together.
And it's just to learn aboutyour journey.
I mean, you've done so manythings.
(07:26):
And yeah.
SPEAKER_01 (07:27):
But I think how cool for your community to get to see
you being so transparent andwalking the walk.
I mean, this is why you builtyour community is you know,
brave women who want to pivot inbusiness and you're doing that
now real time.
So, I mean, what a greatsituation.
SPEAKER_00 (07:42):
Yeah.
Yeah.
And I think that, you know, asI've I always say, like, you
don't have to do the thing youdecided to do when you were 22,
right?
When you graduated college, butyou also don't have to do the
thing you decided to do when youwere 38.
No.
Yeah, we get to, you can, youcould wake up one day and decide
to do it all differently.
SPEAKER_01 (07:55):
Yeah, you can.
You can.
And like, as you said, I havebeen in the midst of my own
brave shift.
Yes.
And so I have a lot to offerjust in that realm alone, but
also with the whole business andmindset or mental athleticism,
as I I like to call it.
We won't be calling it mindset.
Yeah.
Uh, if I can help it, it is,it's, it's becoming more
(08:16):
mentally athletic.
It's a very big distinction inmy um in my book.
But and I haven't really openedup too much about my brave shift
that I've taken in the lastcouple of years.
It just hasn't felt I I haven't,there hasn't been a reason other
than to just talk about yourshit.
That's that's not my point.
Yeah.
Plus, I do think that when yougo through something so big,
(08:37):
like a business sort of breakup,yeah, um, you owe yourself and
everybody around you the respectto just be quiet, reflect, and
just do your thing.
But now that we're talking aboutthe brave shift with you and
then me kind of coming into yourcommunity and sort of doing my
thing, um, it's brought a lot ofthings up for me in terms of
(08:58):
drawing in like what this lastcouple of years has been like
alone in my garage after leavingsomething that I held so dear
for a decade of my life.
It was everything, every day,all day long.
SPEAKER_00 (09:10):
Well, you built something really big and
something really powerful in SOSand system of strength.
And then, and then you left.
Yeah.
You left.
Yeah.
So what was it like that firstday in the garage after you
left?
SPEAKER_01 (09:22):
So it's interesting.
I first of all, SOS is anamazing workout.
Yeah.
So I'm I'm spoiled.
Yeah.
Um, and I secondly wasn't justgonna start going to other
places.
Like I was there, there's reallynowhere that I'm really
interested right in in going.
But then secondly, it was like,okay, what are you doing?
Like, let's just get quiet, goto the garage.
(09:42):
You will see, you will find youranswers there.
Young Daniel son.
So I got Beth, which is the C10,that's like a big commercial
grade piece of equipment outthere.
The sauna, uh, the Peloton treadplus, my LED lights and and
everything.
And when I was in there, youknow, I knew I needed to have
myself.
(10:03):
I didn't need somebodyinstructing me.
I didn't need people around me.
I needed quiet.
SPEAKER_00 (10:07):
Yeah.
SPEAKER_01 (10:08):
But then it was really loud.
You know, all the thoughts,yeah, all the doubts, all the
what did you do?
Like you're the catalyst of thisthing.
You had this great thing, it wasfine.
Like it was made, it's makingmoney.
Yeah.
What are you doing?
Right.
So um knowing that it was theright thing, but then dealing
(10:28):
with the backlash of therelationships shifting, the
narratives that are spun, um,the relationships that aren't
gonna ever be the same again,you know, and um all of that's
okay.
You know, I I I I was at peace,not at peace, but I knew all of
that somewhat going in.
But then I had to figure out Ihad to figure out what I was
(10:48):
gonna do next with all of thenoise that I had in this quiet
garage.
SPEAKER_00 (10:53):
Well, I think too, yeah, and what you just said, n
getting to know you.
I think if I hear you saysomething was fine, like I don't
think fine is ever gonna be okayfor you long term.
And so it doesn't mean it wasn'tever wonderful.
I'm sure it was, but whensomething becomes fine, because
we all change, right?
It's like, okay, well, I want toget back to like, as Taylor
(11:13):
Swift would say, the lightshimmers back on me, right?
You know, like you want to getto that part of life.
But it is hard because peopleneed a story.
Yep.
That's much more scandalous.
SPEAKER_01 (11:23):
Well, that's the that's the part about it too,
that you just have to know everystory needs a villain.
Yep.
You have to have thisantagonist, you know, it's it's
it's a whole thing.
Um and for me, I just knew myintuition was like screaming
aloud.
And um, I think everything endedup the way, you know, the way
(11:44):
that it should.
But what's happened though,being alone in the garage, it's
how I've built this next thing.
And I took my time.
You know, for me to take mytime, you know, I am a command.
That's my, you know, I I wantto, I want to go and I want to
go fast and hard.
And so it was like, no, if younever build another damn thing,
(12:07):
you're never gonna build anotherthing.
SPEAKER_00 (12:08):
How long did it take for you to reach that piece with
that idea?
Like, I'm going to slow down andbe very interested.
SPEAKER_01 (12:13):
I did it right away.
SPEAKER_00 (12:14):
Okay.
SPEAKER_01 (12:14):
Because here's the thing.
I knew the worst thing I couldhave ever done was to
reflexively try to buildsomething.
SPEAKER_00 (12:20):
You're not gonna build anything good that way.
No.
SPEAKER_01 (12:22):
And the thing is, what was I gonna do?
Go build like a SOS 2.0.
That's not that's so basic.
SPEAKER_00 (12:28):
You and also like you did it.
SPEAKER_01 (12:28):
You built SOL like 0.
Plus, I wouldn't want, I don'twant to have, I don't want to
create negativity or rippleeffects in a negative way
towards my business partner.
I love her.
I we had a great decadetogether.
So that wasn't my point.
That wasn't my goal.
If that was my goal, I wouldhave just stayed there.
Right.
So what I knew to be true wasthat I wasn't gonna have an
(12:50):
answer.
And the answer could be that Imay never build something again.
Now, I mean, I pretty much knowthat's not the case, but I was
going to wait and just continueto do the show and meet people
and be organically curious andsort of just see what happens
and just let let things come tome.
Um, and and like dealing withlike the it's like a death, it's
(13:12):
like a divorce, you know, all ofthat emotional stuff I needed to
process and deal with.
And it's still, you know, that'sstill hard for sure.
It's not anything I ever wouldhave wanted, but I also wasn't
gonna just stay somewhere justbecause I was afraid to upset
that that dynamic.
Um and so as you know, as fatewould have it, things just
(13:34):
started to become and andcontinue still now to unfold to
me.
And so it's exciting.
It's like, oh my God, you'reright where you need to be.
And it's like in this buildingphase of the mental athleticism
and the business strategy.
Yeah.
And it's such a sweet spot.
And I have such a, I feel like Ihave a very particular gift in
(13:56):
that I was born to be incorporate America.
I I crushed corporate America.
I loved it.
It was a sickness.
Okay, I crushed it.
SPEAKER_00 (14:05):
So crazy to me.
SPEAKER_01 (14:06):
And I know, and then I also though had this really
weird uh entrepreneurial flair.
So that's already its own kindof hybrid.
But then what I've gone throughpersonally in terms of
infertility and and and thechallenges of starting this
family, while I was building andand doing all of that, so I do.
(14:26):
I have a very interestingvantage point to which I say to
somebody, you can build anywaythrough the mess.
Yeah.
Life doesn't just oh, hold on,park the C's, Amy's coming.
It doesn't do that.
And so I want people, theaverage everyday person out
there who is hustling or tryingor going through hard stuff.
(14:50):
I want you to know that you'renot an other.
It's you too.
Like you can do this too, butyou have to first understand
that you build through it.
Life is gonna happen no matterwhat.
And so I feel like I can saythat.
SPEAKER_00 (15:05):
Yeah, I think you can.
SPEAKER_01 (15:06):
I think you can authentically say that.
And it's and it's I think it'spowerful to help someone create
that belief that then starts togrow the confidence, that then
builds into momentum, and thenthey see the results, and then
that continues.
And it's like, this is what elsewould I ever want to be doing?
SPEAKER_00 (15:23):
I don't know.
I think you're built to doexactly this.
And I do think I'm a bigbeliever and I want to be
talking to the person who hasdone the thing, who has lived
through the thing, who has, youknow, has experienced this.
And like a, you know, like agreat.
I always go back in my own mindwhen I think about things like
this.
When I was going through thislegal battle, everyone would say
you should go to therapy.
(15:44):
And I was like, I have triedlike four therapists.
And every time I go in and Itell them my story, and they
just kind of stared at me like,holy shit.
And I'm like, that's nothelpful.
Like that's not where like therewasn't a there was no framework,
there was no guide to getthrough this.
And when you think about, youknow, how to get yourself past
(16:04):
the things that you believe willstop you from moving forward and
building because the time isn'tright, because you're going
through something hard, becausebecause, because, because,
right.
And I think that because youhave managed to do all of those
things to build new ideas, tohelp other people bring new
ideas to life while managingsome of the hardest, most
(16:27):
heartbreaking things in theworld.
Uh you're the expert on it.
SPEAKER_01 (16:31):
I mean, and I and I then when you put the cherry on
top where it's like going tofind the surrogate and then just
kind of peeling back the curtainand becoming your own agency.
Like I had one, you know, I hadto like, I had to put, I had to
put the exclamation point on allof that.
And so it's all, I think, nowthat I'm looking, like this
trajectory of what we're doingand like what I'm doing with the
B lab, it's so exciting to me.
(16:52):
And I take it so I'm my passionand my just everything in my
core to want to help peoplewherever they're at.
Yeah.
Like I've been working withpeople who are haven't even had
the balls to like take the firststep toward their business, or
someone who's already done thatand they want to open, you know,
the their second location inanother market.
(17:13):
So I it's I love to figure outwhere are you specifically?
Let's get really honest aboutthat.
And then how can I plug intoyour matrix and see where I can
improve the atmosphere?
And that's really what the B Labis doing.
SPEAKER_00 (17:28):
And it's amazing.
And that's what we're bringinginto the Riveter.
I think that, you know, it's Ithink sometimes when we're
looking for help, or kind oflike, is this person a specialty
in, you know, zero to one andlaunching a company, or is this
person a, you know, a specialistin scaling from one to ten?
But what I think the B Lab doesand what you do is you can
(17:49):
handle all of those differentinflection points because it's
largely about just deciding howto tackle it and the mental
athleticism that you need to doit.
SPEAKER_01 (17:59):
Yeah.
SPEAKER_00 (17:59):
And so I'm excited.
SPEAKER_01 (18:01):
Yeah, no enough to be dangerous.
It's very, you know, incorporate America, I built
teams.
I had a$90 million book ofbusiness, multiple cities, uh,
SOS.
We built SOS from zero to twomillion dollars a year within
five years.
Yeah.
Um, and then I built my family,you know, on the back of
assisted reproductive technologyand found a surrogate.
(18:22):
So I feel like I've really gotmy hand in all those worlds
where it's like, okay, I'veproven success in these specific
points.
And it all comes back to trulywhat goes on in between your two
ears.
SPEAKER_00 (18:33):
It does.
And it does.
And I think I just, I mean,there are very few people I know
in the world that can take aproblem and say, I'm just going
to figure it out.
And then not stop until theyfigure it out.
There, there's a lot to that.
Yeah.
Steely resolve, baby.
SPEAKER_01 (18:51):
So let's talk about what we're gonna do.
What like let's draw this in forpeople.
Um, so we are basically gonna bedoing a five-part live live Q
and not QA.
Let's call it like I don't wantto call it a webinar.
It's like a workshop, it's anexperience, like a session.
The B Lab X The Rivator session.
I wish I could come up with newnames for these things.
(19:11):
They all feel so I know we'reboth also pretty good at
branding, and I don't know howwe're not coming up with so you
and I we've created we'vecreated a five-part series.
Yes, that we're gonna allowpeople to sign up for.
It's coming out hopefully nextweek.
You can sign up on the links.
Yeah, but you and I arebasically going to give people
the opportunity to to hop on.
Yep.
(19:31):
And so I I I'm excited about thethemes.
I'm excited about the way we'restarting it.
Let's kind of go through it forpeople.
So the first one, which is gonnabe October 28th.
At 1 p.m.
Eastern, 10 a.m.
Pacific.
Got it.
Okay, it's basically an intro.
You're we're introing me intothe Riveter community, and
people from my community whowant to come on, they want to,
you know, cross, pollinate, meeteach other.
And new people.
Yep, that's great.
Do bees are welcome.
(19:52):
So I think the goal for that oneis really to talk about the
brave shift.
Yes.
And to go into a little moredetail about what I and you
believe that to be.
And my raw, uncut, you know,experience and perspective on it
is that it's really hard.
And that's why people don't doit.
And so we're gonna get intothat.
SPEAKER_00 (20:12):
We're not gonna sugarcoat what the brave shift
could look like.
It's really fucking hard.
And you are welcome to this, andthis is for you.
If you are thinking about abrave shift, if you are
terrified of a brave shift, ifyou're in the middle of a brave
shift and it doesn't feel sogood, you know, all of these
times, like they all are real.
(20:32):
Yeah.
And they can be really lonelybecause we don't talk about it.
Yeah.
And, you know, when you're in itand it feels all consuming, it's
not like you can look to likeSusie on the left and Jenny on
the right, who are in not in themiddle of a brave shift and
expect them to understand whereyou are right then.
Yep.
And so that's that's what thisis for to introduce you and talk
about that.
SPEAKER_01 (20:52):
Yeah.
And something else I am excitedto talk about on the 28th is,
you know, is it a brave shift?
So, so really, you know, yourintuition is very important, but
I think a lot of times we'rewe're battling between intuition
and all the other noise.
Yeah.
And so we're feeling somethingthat's feeling a little icky or
uncomfy.
But before we jump off thebridge, you're right, like throw
(21:15):
the baby out with the bathwateror whatever, is it really a
brave shift?
Are you in a bottleneck?
Are you burnt out, right?
So I think we we do want toreally understand and take a
moment for where you are, howyou're feeling, and to help
guide you into whatever path itis.
And if it is a brave shift,right, then we talk about all
right, like the realities of abrave shift.
(21:35):
It is gonna be hard, it's gonnabe all the things.
And so if you're interested inthat, join us on the 28th at 1
p.m.
and we will talk about it.
SPEAKER_00 (21:42):
Can't wait.
SPEAKER_01 (21:43):
Oh, I'm very, very excited.
SPEAKER_00 (21:45):
Okay, so number two, when's that one?
Our second session is onNovember 4th at 1 p.m.
Eastern, 10 a.m.
Pacific.
SPEAKER_01 (21:52):
Yes, and I'm excited to get into this second one too,
because it's a really greatsegue, especially if you were
gonna join the first one andtalking about the brave shift.
And we'll go into more detailaround my brave shift out of my
fitness brand and into thegarage and how I created this
framework.
This, you know, the whole ideaof well, what is mental
athleticism mean, right?
(22:14):
And so I actually, when I was inthe garage, developed a
framework and a system that hashelped me so tremendously, and I
cannot wait to really just teachit to other people.
And it's the focus formula, iswhat we're gonna talk about in
the second one.
SPEAKER_00 (22:32):
And I will tell you, listeners, that I have I have
been through the focus formulaand it's really powerful.
If you think about it this way,like if you were, if it's like
1988 and you're doing WeightWatchers, there is a program,
right?
You want to lose weight.
Here is a framework within whichyou can do that.
Yeah.
If you want to, you know, learnto be a social media influencer,
you'll take a course, there's aprogram to do that.
(22:52):
But there really isn't, or Ihaven't seen until I met Carrie,
you know, a framework, a system.
If you need to figure out thelandscape around you and you're
thinking, like you're thinkingto get to the next place that
you want to go to.
And for people like me, whodon't do not consider themselves
on any level experts aroundmindset or mental athleticism,
(23:13):
getting to work with someone whoknows what they're doing and
says, here is a framework, it'sstep one, step two, step three,
let's think about it this way.
Like, I felt a lot lesshelpless.
Yeah.
It actually gave me a ton ofclarity.
SPEAKER_01 (23:25):
Yeah.
And so if you're listening tothis and you do feel like a lot
of the conversations you see umare very broad stroke around
mindset, and you're you would becorrect.
So for me, I just I've made itsomething very simple.
Yeah.
And there's visuals to it,there's exercises to it, and
it's really um dumbs it down.
(23:46):
Yeah.
And so the focus formula will bea main topic of the second
conversation.
And I'm just really excited tolay it all out and give people
kind of a tease of what thatlooks like.
Yeah.
SPEAKER_00 (23:57):
We can get stuck so easily by letting the noise
drown out the steps we need totake.
So we can't even see them.
SPEAKER_01 (24:05):
Yeah.
SPEAKER_00 (24:06):
And so you're just stuck.
Yeah.
Forever.
SPEAKER_01 (24:09):
We don't want you to be stuck forever.
No.
So join us.
Join us November November 4th.
Yes, November 4th.
And our third conversation is onNovember 11th at one o'clock.
Yes.
Yes.
And this one ties into so you'regoing to want to join the second
one to hear the third one.
So you have the focus formula onthe second one.
And the third one, we're goingto talk about the internal and
the external audits that youhave to do.
(24:31):
And they're these, the theinternal and external audit,
they're so transformative.
They're so transformative.
SPEAKER_00 (24:38):
Well, and after we did this, I was like, why the
hell haven't I done this beforein my life?
Because in business, right,we're constantly looking at like
what are our priorities for thequarter?
What do we need to do to get,you know, to get to those
priorities?
What do we need to cut out?
What's working?
What's not working?
Like, why are we not doing thisin our own life?
Uh-huh.
And that's what this is.
SPEAKER_01 (24:55):
Oh, yeah.
And so your internal audit isclearly the things that you're
doing or not doing that areeither helping or impeding.
SPEAKER_00 (25:03):
And if if you're a person like me who's like, I'm
not very woo, I don't want to,that's not what this is about.
It's not, no, this is reallytechnical.
This is not woo.
SPEAKER_01 (25:10):
This is very real and straightforward with the
habits that are propelling youforward and the habits that are
holding you back.
Yep.
And so there's no hiding fromthem.
The one that's very hard thoughfor people is the external
audit.
And it's the one I absolutelylove.
And the specific exercise, youknow, you're in the middle,
there's a circle around you, andthen there's a circle, like
(25:30):
circles around the circle thatare the people closest to you.
Yep.
And we do this very, very juststraight up exercise around the
people that are closest to youin your life, who you're giving
energy and life to.
And then you come out of thatunderstanding like how many
positive, net neutral, ornegative relationships you have
that close to you.
(25:51):
And it's it's a very powerfulthing.
And so you have to have done theinternal and the external audit
to then have the focus formulawork because that you're putting
the things in those four anchorsand the focus formula from your
audits, and then it all startsto flow together.
And then, like, I see, like, I'mgonna say I see like the boxes,
(26:12):
I see the visuals every singleday.
Like they're already drawn infor me in my head, and that's
what my hope is for everybodyelse is like you're not winging
it anymore.
Yes.
Every single day, based on thissystem, you are making
decisions, you are prioritizingbased on what we have put
together.
SPEAKER_00 (26:29):
And the thing of it is, is when we say that you can
build through the mess, throughthe hard things, you can do it
when your priorities are in theright place and everything is
aligned and making sense.
Right?
It has to be.
Yep.
And because building anything isincredibly hard.
Yep.
And, you know, if life is gonnathrow at you what it's gonna
throw at you, you need to bevery clear about who you're
(26:50):
spending your time with, whatyou're spending your time doing,
and get rid of all the shit thatyou don't need.
SPEAKER_01 (26:55):
Yeah.
SPEAKER_00 (26:55):
I also think like when I did this, it gave me this
permission.
I remember I asked you once, wewere chatting, and I was, I
think, in in my heart, like oneof the things that's been hard
about moving to Columbus is thatI built this whole professional
community in Seattle.
And I was included in like allof the things, right?
From you know, the circus iscoming to town, like the Nelson
kids are getting great ticketsfrom the circus, or you know,
(27:17):
there's a uh really interestingbook talk, Amy's being invited.
And when I moved here, like I amnever invited to anything.
And I think I was I was tellingyou this once, and I was like,
don't you ever just like want tobe invited?
And you were like, No.
And you were and you asked me,like, what do you want to be
invited to?
And I was like, I don't know, Ijust want to be invited in
general.
Like, but it was, but then Irealized it's like I actually
(27:38):
like I don't, like that's notsomething that's serving me
right now, right?
Like that doesn't, it doesn'tadd at all.
It actually takes away becauseit takes away my energy and I'm
not spending the time with thepeople I want to be spending it
with.
Um so it gave me permission tomyself to say, I don't need to
make my life look like I oncewanted it to look or like I
think it should look.
It just needs to look the waythat it works for me right now.
(28:01):
Yeah.
SPEAKER_01 (28:01):
And then when you really color it in, like the way
I have it colored in, I think tomyself, okay, I see the four
boxes, me first, invest in yourinner circle, build your empire,
and improve the atmosphere.
Those are the four anchors Ihave decided do not go anywhere.
They're fixed in my brain, andthey sit right next to each
other with a tiny little line inbetween each one of them.
Based on my two audits, thethings that come out of that
(28:22):
audit, I put in in one of thosefour boxes.
Right.
And that's the fluidity of it,right?
The boxes and the anchors staythe same, and those things kind
of go in and out based on whereyou are in your life.
The permission part is this.
Now I know I've agreed on myanchors, I've committed to the
things within the anchors in theboxes.
So let's say Susie didn't inviteme to the fucking book club.
(28:43):
Which one does that fit in?
None.
And so then all of a suddenyou're like, doesn't matter.
Doesn't matter.
So it really does give you it,it focuses a real big spotlight
on the things you are gonnaprioritize, right?
So it holds you accountable tothose things.
Yeah.
But then it gives you permissionto trim the fat.
Yes.
SPEAKER_00 (28:59):
Who fucking cares about Susie and her book club?
And then you don't think aboutSusie and her book club anymore
either, right?
Because it's crazy.
SPEAKER_01 (29:06):
Yeah, you really don't.
You're like, eh, like itdoesn't.
It's actually wild.
And so it is a it has gotten me,and that's where the mental
athleticism comes in.
It's like I feel this just it'slike an operating system.
SPEAKER_00 (29:16):
It is, it's an operating system.
It's that's exactly how I seeit.
Yeah.
And I think one thing that'swonderful too, that we cannot
overlook, is that when you areliving your life and including
in that framework, a part ofyour life that is build your
empire, you're gonna build yourempire.
Yes.
Like, you know, it's thatbecause that's what it is.
Like whatever your empire is, itdoesn't have to be a business.
It can be anything.
No.
But we are all here to live biglives and to buy the ticket and
(29:40):
to do interesting things, right?
And that is your empire.
SPEAKER_01 (29:43):
Listen, if you're a stay at home mom out there, this
is for you.
That's your empire.
Your family's your empire,honey.
Yeah.
You know, you don't, it doesn'thave the mental athleticism part
of this, yeah, doesn't have tohave anything to do with
business.
It's with if you want to lock inwith the business, great.
We're gonna go all the way.
Yep.
But no, you absolutely areincluded in this.
If you have
SPEAKER_00 (30:00):
And and I would say for so many women I know, it is
a very brave shift to go fromworking in corporate America to
taking a career pause.
Oh.
Like that is a very brave shift.
It's the most important thingyou're gonna do.
And a really hard shift becauseyou are taking away an identity
that you have built over thecourse of years.
And that like that's a reallybrave shift.
And it demands a reframe of yourentire life.
SPEAKER_01 (30:21):
Yep.
SPEAKER_00 (30:21):
Just like it would if you were starting a company.
SPEAKER_01 (30:23):
Yeah.
SPEAKER_00 (30:23):
Like you know.
SPEAKER_01 (30:25):
So you know what?
The number, the third one, thethird thing we're doing is
juicy, as you can see.
There's a lot to it.
Internal, external audit will betalking about all the things.
So make sure you sign up andjoin us.
Yes.
SPEAKER_00 (30:37):
We cannot wait.
It's gonna be a good one.
And for all of these, Carrie,the technology that we use is
from the future.
And we are able to actuallybring you into the conversation
by like phoning in.
You're doing it on your laptop.
But we want you to come into theroom and talk with Carrie.
This is not just Carrie talkingat you.
Nope.
Um it's really interactive.
(30:57):
And I think that's reallyimportant to note too, because I
think all of us in the past fiveyears have sat through a lot of
quote webinars where we're justbeing talked at.
But this is this is interactive.
There's a live coachingcomponent to every call.
SPEAKER_01 (31:07):
Oh, and I would love, I mean, the goal for this,
and and as you'll see when weput this stuff out, is for us to
get, I mean, I would love asmany faces to pop up on that
screen as possible and to hearyour scenario.
Like, I want to hear about yourpotential brave shift.
I want to hear about your, youknow, questions about what we're
doing or give us, yeah, we want,we want that.
SPEAKER_00 (31:27):
Yeah.
And and again, like, there's somany ways to look at a shift.
Like I have a friend who is inthe mortgage industry, and she
kept having um women come to herwho wanted to get divorced,
wanted to buy a home, and justwere in this financial position
that they couldn't because, youknow, for X, Y, or Z, their
finances were tied to theirhusband, their credit was
getting knocked, or they'regetting they were getting
(31:47):
divorced.
And she made this very braveshift to niche her business down
to focusing on women who wereexperiencing relationship
changes and helping themnavigate the mortgage process.
And that might that seem like abrave shift because she's, you
know, saying, I'm not gonna takeon these other kind of clients.
But also like the people in thatrealm, now they know how they
(32:08):
have somebody who can speakspecifically to them.
That's but that's a brave shift.
It's a hard thing.
Like it's it's all these tweaksto our lives that count as these
shifts.
It's not just these huge pivots.
No, I totally agree.
Yeah.
Okay, and then number four.
We're doing number four onNovember 18th at 1 p.m.
Eastern, 10 a.m.
Pacific.
SPEAKER_01 (32:24):
And this is just another aspect of this system
that we're talking about.
So you have the focus formula.
Now you're gonna know about theinternal and external audits.
And then this part of it is sopowerful.
It's what they say, like, youknow, the smallest hinge swings
the largest door or whateverthat quote is.
It's so true.
And I am living proof that thisis huge.
And it's called do one thing.
(32:44):
And I just call it dot.
Dot.
And this started, this startedbefore my brave shift.
This started with me being anall or nothing kind of girl.
And over time, I was like, okay,wait, why do I feel like I have
to like, why do I have toexercise 60 minutes a day at
like eight eight out of 10?
Why do I have to take the wholegarage apart to feel
(33:06):
accomplished?
Why does everything have to bethis massive thing?
And then I look back to behonest with myself, it's like,
and then there were a lot oftimes where I just would do
nothing because if I didn't dothat exact amount of something,
it wasn't worth it.
Yeah.
It's the absolutely bassawkwards way to live your life.
(33:27):
And I just literally, I don'teven know how I think it's
probably when I had kids and Ionly had small bits of time here
and there.
And I'm like, hold on a minute,let's just make this part of a
system here.
So, like if you do one thingevery day and then take it a
step further, right?
So you have S M O P SMOP,spiritual, mental,
organizational, and physical.
(33:48):
And this is how I look at it.
So every single day I turn thepage is an opportunity for me to
do one thing in each one ofthose buckets.
Yeah.
And at a minimum, so you alsohave a sliding scale every day,
right?
Everybody does.
I can do the absolute minimumtoday.
Yeah.
Or, you know what, I can maybedo mid, middle, or I could do
the maximum.
(34:08):
Okay.
So if I'm on a day where I canonly give the minimum of
everything, I can at least,okay, on the spiritual side,
give a moment of thanks for mykids being healthy, right?
That takes how long?
Ten seconds.
Not even.
Mental.
I can sit in my car, turn Enyaon, and take like 10 deep
breaths when I need to.
Yep.
Organizational, that drawer thatI keep opening in the kitchen, I
(34:32):
can take that drawer and I canclean it out, throw the shit
away, like wipe it down withClorox, and I can close the
drawer.
Yeah.
And that damn, that feels good.
That one thing is good.
The one thing physically.
Yes.
If I only have 10 minutes, youmight think, oh, 10 minutes.
Go 10 minutes.
Go do some push-ups, go highknees, whatever.
And then don't think about it,any of it for the rest of the
(34:54):
day.
That was less than an hour forall four of those buckets.
And it may seem mundane, butthose micro consistencies every
single day have completelychanged the game for me.
Yeah.
Completely.
You will find that if you dojust let's just take the let's
zone in on the organizationalbucket, forget the rest.
It's my favorite bucket.
Okay.
Because seriously, it is soimpactful.
(35:15):
All of a sudden, you'll start,you start walking around, you're
like, ooh shit.
Wait, that that that cupboard issuper clean, right?
Yeah.
I just did that.
And it's like this rotation.
Next thing you know, you don'tfeel like you're buried
underneath all of that shit.
And it's one little tiny thing aday.
So we're gonna talk in greatdetail about do one thing, about
smop, spiritual, mental,operational, and physical.
(35:38):
Yeah.
And that alone, thatconversation, it is so worth
your time jumping on for 30minutes because it is an
absolute game changer.
Game changer.
SPEAKER_00 (35:46):
I mean, I use the system now and I feel so goddamn
accomplished.
The system works.
I feel accomplished.
It works.
Like it's in and the thing thatI love about it is I think I
didn't used to allow myself tofeel accomplished for the small
things or like the non-workthings.
Yeah.
But it's important.
They are important.
And so it's like when I like Iwas telling you last week, my my
(36:09):
O thing one day was like umcleaning out the cup holders in
the min my minivan.
And I was like, hell yes, I didthat.
Yeah.
Like, and it was like, and Ialso knew I wasn't gonna clean
the whole minivan.
I didn't have time.
Yep.
So it was still half a mess, butI got the cup holders cleaned
and it feels good.
It felt really it felt reallygood.
Yeah.
SPEAKER_01 (36:26):
And and then another part of this conversation, so
listen up, like if your ears areperking up on this part, it's
about not having to focus so, somuch on diet and exercise.
Yes.
So our culture is so skewed.
Like that's it.
And like I I know there's somany people listening right now
that your day is completelyconsumed with your calories,
(36:48):
your watch, what you're eating,how much you're moving.
And I believe me, I get it.
It's important, but it's noteverything.
And so, really stepping back andlike letting yourself off the
hook a little bit for that, andjust drawing in a little bit
like like let's take theexpectations down a bit.
Yeah.
And let's just focus on theorganization, the spiritual, the
(37:10):
mental, the physical, do what wecan every day.
Yeah.
And just chill the fuck out.
SPEAKER_00 (37:14):
Like truly.
And also like one of the thingsI love about this is that this
is analog.
Like we don't need any apps todo this.
Right.
And we live in this world whereI feel like we're all turning
into a performance metric.
Yeah.
Because I don't wear I don'twear an Apple Watch, you'll
notice, because I I can't,right?
Like I it's too much.
And so, you know, I don't knowhow many calories a day I burn.
I don't know any of that, butI'm okay.
(37:35):
And this is analog, and that'simportant.
We need analog things in ourlives.
It's so important.
SPEAKER_01 (37:43):
It is.
And then we're gonna wrap up thefifth conversation with very
exciting, something veryexciting that's happening.
So a culmination of all of this,right?
So why would we not do sort of achallenge or an experience that
people can come along and dothis live with me?
Um and so it's called the B10.
It's called the B10, it's yourvitamin.
It's your vitamin, and it's likeokay, B a 10, you know what I'm
(38:05):
saying?
Like, I there's nothing I lovemore than a title that has like
cachet or under or doublemeetings or whatever.
I mean, I'm always like, I cannever be satisfied unless there
could be different angles.
So yeah, it's like a dose ofB10, B a 10.
But then with the B Lab, it'slike B10.
So it's 10 days.
10 days.
And it's it's legitimately goingto be very, very easy.
(38:26):
It's not, it's it's low lift.
No apps.
No apps.
Okay, we're going, we're gonnago old school.
You've got the daily email,you've got your Slack.
Um, I'm gonna be moving for 20minutes every morning.
So movement, 20 minutes.
I'll go live on Instagram.
You can move with me.
It looks like working out withCarrie is an absolute treat.
Yeah, and it's free.
Like that the workout part isfree.
(38:47):
Yeah, um, not that the wholething isn't free, but the
workout part is free.
And then um there's othersurprises, there's like other
things happening during theweek, but all you have to do is
join the crew.
It's gonna be a lot of fun.
It'll be a lot of fun.
And I I I I dare you, I dare younot to be more organized, more
um peaceful, and justlegitimately feel like you have
(39:12):
like your operating system isjust flowing in a different way
after the end of the 10 days.
SPEAKER_00 (39:17):
Yes, you'll have more control over the way you're
thinking about the day and howyou're executing the day.
And for so many of us, we aredoing a million different
things, building our performancemetric lives.
Yeah.
And to be able to just put asystem in place is really
helpful.
And I also think, you know, forme, like I don't do all of the
things every day.
(39:38):
But even if I do three of them,I just feel like I have a lot
more control over the situation.
SPEAKER_01 (39:44):
So the fifth conversation will be QA.
We'll do a deep dive into theB10, what it is very
specifically, when it starts,how you can join, how you can
like sign up, do like thepre-sale.
And then um my my hope forpeople, this is for everyone.
Again, this whole this is likethe mental athleticism size side
of things.
So you don't have to be in abusiness environment to do this.
(40:06):
This is for anyone who wants todeclutter their mind, get more
organized, work through theirday in a better way.
But my hope is that when I meetsome of you and you, the
entrepreneurs in the crew, therewill be opportunities then to
take your experience with me andthe B Lab a lot further into the
business realm.
So there are, you know, there'stwo sides of what I'm building
(40:28):
at the B Lab.
And it's like you have yourmentally, like the mental
athleticism side and you havethe business side.
And people are welcome.
You're welcome to come into thatmental athleticism door without
being a business person.
I will I can't emphasize thatenough.
Yes, you are you belong here.
Yes, if you absolutely belonghere, but if you are a business
person, it's like even betterbecause we can help organize
(40:49):
this internal house and get youflowing in a way that's
sustainable and solid, and youjust feel sturdy and you feel
healthy and just organizedinternally.
Yeah.
And that that will absolutelycatapult you on the business
side tenfold.
SPEAKER_00 (41:03):
Yes, it does.
It does.
And it makes perfect sense,right?
Because like you wouldn't setout to build a house without
thinking about like, is thefoundation solid?
Do I have all the pieces aroundme that I need?
You're not like winging it,right?
Right?
Yeah.
But so often when we startbusinesses, we just go for it
without setting the foundation.
And honestly, like you've spentthe past couple of years
setting, resetting yourfoundation.
(41:24):
Right.
And so and I was building thewhole time.
Yeah.
SPEAKER_01 (41:27):
You know, and and that's how the beauty of it all,
where it's like, okay, I finallystepped back, did the opposite.
I'm like, what would younormally do?
Do the opposite right now.
Okay.
Let's just do that.
Let's do the opposite of whatyou would do.
And that's what I did.
And I was building the entiretime.
Little did I know though, itlike dawned on me.
I was like, wait, you have to,this is you have to give this to
(41:50):
people.
This has helped so much.
So here we are.
And then, of course, you havethe business part, which is
naturally who I am.
And like, of course, I want tohelp you build your business,
but let's do it all.
Like, design and build thebusiness and life that you
deserve.
So join us for for one of theseor all of these.
We would absolutely love for youto be, you know, participate in
all five of them.
And it would make us evenhappier if you would um DM us,
(42:13):
email us ahead of time to saymaybe you want to jump on or if
you have questions.
We want it to be superinteractive.
SPEAKER_00 (42:19):
We do.
And if you, I mean, if you wantto say, hey, I like to raise my
hand for the hot seat during thesession, you can do that in
advance.
Just let us know.
But Carrie will give you all theadvice.
SPEAKER_01 (42:28):
Yeah, we got a lot of goods, baby.
A lot of juice, a lot of juicecoming.
Business of life, baby.
SPEAKER_00 (42:33):
All right.
We've got this.
So you can sign up by the linkin the show notes, and that will
be live on Monday.
Yep.
Um, and the sessions with Carriein October and November, those
are on us.
Yeah.
This is us coming to you andchatting with you about all of
this.
And then we will invite you tojoin the challenge, which I am
so excited for.
Me too.
I can't wait.
Telefran to Telefran.
SPEAKER_01 (42:55):
And if you're still out there following your girl,
follow me on YouTube, Spotify,Apple, or wherever you get your
podcast.
And until next time, thank you,Amy Nelson.
SPEAKER_00 (43:02):
Thank you, Carrie Croft.
SPEAKER_01 (43:03):
And keep moving, baby.
Do you want to hear a little hype song before we
start with a little bit?
SPEAKER_00 (00:20):
Speaking of the televised left, because you're
also talking about um I love howthe whole internet has come
around to the fact that thealbum is really fucking good.
Taylor, yeah.
SPEAKER_01 (00:29):
It's so funny.
SPEAKER_00 (00:29):
Because everybody at first is like, oh and some
people still are.
SPEAKER_01 (00:33):
It's like, whatever.
You wanna see me on.
I love that part.
Like, it's so good.
Because he did.
SPEAKER_00 (00:49):
I know.
That's exactly what he did.
It's so fucking great.
He never called me.
SPEAKER_01 (01:01):
We're good.
Okay.
Hold on, it's a good part.
SPEAKER_00 (01:43):
You've been doing uh fate of Ophelia.
Like I'm just so happy thatshe's fucking happy.
SPEAKER_01 (01:51):
Oh god, me too.
And like maybe that's like it'sso great.
Yeah, it's so great.
And I just think there's a goodbalance.
Like Travis Kelsey's like, he'slike has this, I don't know,
meat and potatoes.
He's a Cleveland boy.
Yeah.
Like an Ohio boy.
Like, how could you not likeagree?
But I think that the, you know,I don't know.
It's just not what you wouldmaybe think for her.
(02:11):
Like you think about it.
SPEAKER_00 (02:13):
She always dated.
Yes.
She always dated like the emo,right?
The emo boys, the actors ofmovies.
SPEAKER_01 (02:17):
Like I think for her existence, like having a and she
comes from a great family, andlike just being grounded and
having some normalcy.
And he probably does bang herupside and down.
She's getting dicked down.
Yeah.
SPEAKER_00 (02:27):
She probably never did before with the emo boys.
In her skinny jeans.
Yeah, don't be mad, everybody.
I know.
Like everyone's just mad.
Also, like, how can I not?
I know.
It's like if there's likesomething that's just like good
and happy, they're like, no, Iwant the scandal.
Yeah, they're they're pissed.
Yeah, like they're pissed.
unknown (02:41):
She's happy.
SPEAKER_00 (02:42):
Yeah.
I mean, you know, you got that'sI mean, that's the moment and
time we live in.
You got fuck her for beinghappy.
Amy Nelson.
Carrie Croft.
SPEAKER_01 (02:50):
Welcome back to the Carrie Croft Show.
Pleased to be here.
I'm just so happy to have you.
Happy to be here.
You're just you're a fixturenow, and that's really it just
makes me just gets me allgiggly.
It's really fun.
All bubbly.
It's really fun.
So we have some exciting stuffhappening.
We do.
We do.
Some things in the works.
Uh, and we'll just we'll justjump right into it because you
and I have been, I wrote aboutthis last week, and I think you
(03:12):
wrote to your community as well.
So the the high-level word isout that you and I have been
sort of not, I mean, we just wemet for coffee about a year ago.
I left there.
SPEAKER_00 (03:22):
First of all, we met at a haunted forest.
SPEAKER_01 (03:24):
Oh, I'm sorry, we met.
We met at the haunted forest.
But I don't remember.
Like you said, we met.
I don't, I think I was so withlike Dane and whatever.
SPEAKER_00 (03:32):
I think that like I obviously knew who you were.
I'd been to S Systema Strength,I'd been to SOS whenever I came
home to Ohio when I lived inSeattle.
And I had wanted to meet you.
And so when you I saw you atGolden Bear Scare, the haunted
house, I was like, you're CarrieCroft.
And I and I Oh yeah, you areokay.
SPEAKER_01 (03:49):
I do remember that.
And then, but then that wasnothing.
And then didn't we just didn't Ireach out to you because of Kate
Borgis or how okay?
You think so?
Yeah.
And then we and then we've gotto be a good one.
So we had coffee at Crimson Cup.
And I just, you know, I don'tknow.
I was like, I really like thisperson.
And I think there could be likesomething, I don't know.
I just want to collaborate andconnect with you.
And then fast forward a yearlater.
(04:10):
Yeah.
And as it turns out, you know,you have the Riveter, which is
this incredible community ofwomen uh pivoting in business.
And you yourself are making avery brave pivot or shift, as we
call it, in the B lab.
And so it just all this is anexample of where I think the
universe and timing, it just iswhat it is.
Yeah.
It's unfolding in front of us.
SPEAKER_00 (04:32):
It is.
And both of us are the kind ofpeople that are open to the way
that things unfold.
Yeah.
And so now we get to dosomething together, which is
really fun.
Yeah.
SPEAKER_01 (04:39):
And so what we're doing, just high level for
people to understand, is you aremaking your brave shift.
You're not leaving the riveter,you're staying with the riveter,
but you're shifting openly intothis space of kind of helping
people who are in crisis orgoing through a really big
thing, kind of like what'shappened with you and Amazon.
SPEAKER_00 (04:57):
Yeah, no, and it's like I, you know, when I built
the Riveter when I started it in2017, the idea was to build
these spaces and a community forwomen who were pivoting from
corporate America to working ontheir own and to provide
programming and support.
And that was amazing.
And we built 10 enormousco-working and event spaces
across the country, and it grewso fast.
(05:18):
But then that version of thatdream kind of slowly died during
the pandemic because we couldn'toperate our physical spaces.
And so I had to pivot to thisonline model.
And in that iteration, theriveter has been incredible.
And I've gotten to work with alot of women who are thinking of
pivoting from corporate Americato working on their own or who
are.
(05:38):
And I, during that period, havebeen going through my own kind
of battle, right?
And become a different person onthe other side of it.
I have had to navigate raisingmy kids, building businesses,
working while facing like anarmy of lawyers who wanted to
kind of to take my family apart.
(05:59):
And when you go throughsomething like that, I think
it's impossible to come out theother side the same.
And I have developed a lot ofstrategies and frameworks to
deal with those kinds of crises.
But then also a deep desire tohelp people through it because
it can be one of the mostisolating, lonely walks that you
will ever take in your life.
(06:19):
And it might not be battlingAmazon.
I hope it is not for anyone outthere.
But, you know, there's nohierarchy to crisis or to pain.
Like these things, they come outof left field and they change
our lives.
And it could be a divorce, itcould be a layoff, or it could
be like a planned shift, right?
That you want to think about itthat way.
Um, and so that's what I want totake the riveter into, which is
(06:42):
where my life is.
SPEAKER_01 (06:43):
Yeah.
SPEAKER_00 (06:44):
Um and it's hard because what I could do is keep
doing the same thing because I'mgood at it.
I have an amazing community, uh,and you know, it's a good
business, but it's not true towhere I am at this point in my
life and all that I think I haveto offer.
And then tandem to that, like inworking with you through all of
(07:05):
that, I realized that you dohave an expertise that I
absolutely don't, and that Ithink so many people in my
community need.
I mean, I needed it.
And so I'm so excited to bringwhat we are good at together.
And it's just to learn aboutyour journey.
I mean, you've done so manythings.
(07:26):
And yeah.
SPEAKER_01 (07:27):
But I think how cool for your community to get to see
you being so transparent andwalking the walk.
I mean, this is why you builtyour community is you know,
brave women who want to pivot inbusiness and you're doing that
now real time.
So, I mean, what a greatsituation.
SPEAKER_00 (07:42):
Yeah.
Yeah.
And I think that, you know, asI've I always say, like, you
don't have to do the thing youdecided to do when you were 22,
right?
When you graduated college, butyou also don't have to do the
thing you decided to do when youwere 38.
No.
Yeah, we get to, you can, youcould wake up one day and decide
to do it all differently.
SPEAKER_01 (07:55):
Yeah, you can.
You can.
And like, as you said, I havebeen in the midst of my own
brave shift.
Yes.
And so I have a lot to offerjust in that realm alone, but
also with the whole business andmindset or mental athleticism,
as I I like to call it.
We won't be calling it mindset.
Yeah.
Uh, if I can help it, it is,it's, it's becoming more
(08:16):
mentally athletic.
It's a very big distinction inmy um in my book.
But and I haven't really openedup too much about my brave shift
that I've taken in the lastcouple of years.
It just hasn't felt I I haven't,there hasn't been a reason other
than to just talk about yourshit.
That's that's not my point.
Yeah.
Plus, I do think that when yougo through something so big,
(08:37):
like a business sort of breakup,yeah, um, you owe yourself and
everybody around you the respectto just be quiet, reflect, and
just do your thing.
But now that we're talking aboutthe brave shift with you and
then me kind of coming into yourcommunity and sort of doing my
thing, um, it's brought a lot ofthings up for me in terms of
(08:58):
drawing in like what this lastcouple of years has been like
alone in my garage after leavingsomething that I held so dear
for a decade of my life.
It was everything, every day,all day long.
SPEAKER_00 (09:10):
Well, you built something really big and
something really powerful in SOSand system of strength.
And then, and then you left.
Yeah.
You left.
Yeah.
So what was it like that firstday in the garage after you
left?
SPEAKER_01 (09:22):
So it's interesting.
I first of all, SOS is anamazing workout.
Yeah.
So I'm I'm spoiled.
Yeah.
Um, and I secondly wasn't justgonna start going to other
places.
Like I was there, there's reallynowhere that I'm really
interested right in in going.
But then secondly, it was like,okay, what are you doing?
Like, let's just get quiet, goto the garage.
(09:42):
You will see, you will find youranswers there.
Young Daniel son.
So I got Beth, which is the C10,that's like a big commercial
grade piece of equipment outthere.
The sauna, uh, the Peloton treadplus, my LED lights and and
everything.
And when I was in there, youknow, I knew I needed to have
myself.
(10:03):
I didn't need somebodyinstructing me.
I didn't need people around me.
I needed quiet.
SPEAKER_00 (10:07):
Yeah.
SPEAKER_01 (10:08):
But then it was really loud.
You know, all the thoughts,yeah, all the doubts, all the
what did you do?
Like you're the catalyst of thisthing.
You had this great thing, it wasfine.
Like it was made, it's makingmoney.
Yeah.
What are you doing?
Right.
So um knowing that it was theright thing, but then dealing
(10:28):
with the backlash of therelationships shifting, the
narratives that are spun, um,the relationships that aren't
gonna ever be the same again,you know, and um all of that's
okay.
You know, I I I I was at peace,not at peace, but I knew all of
that somewhat going in.
But then I had to figure out Ihad to figure out what I was
(10:48):
gonna do next with all of thenoise that I had in this quiet
garage.
SPEAKER_00 (10:53):
Well, I think too, yeah, and what you just said, n
getting to know you.
I think if I hear you saysomething was fine, like I don't
think fine is ever gonna be okayfor you long term.
And so it doesn't mean it wasn'tever wonderful.
I'm sure it was, but whensomething becomes fine, because
we all change, right?
It's like, okay, well, I want toget back to like, as Taylor
(11:13):
Swift would say, the lightshimmers back on me, right?
You know, like you want to getto that part of life.
But it is hard because peopleneed a story.
Yep.
That's much more scandalous.
SPEAKER_01 (11:23):
Well, that's the that's the part about it too,
that you just have to know everystory needs a villain.
Yep.
You have to have thisantagonist, you know, it's it's
it's a whole thing.
Um and for me, I just knew myintuition was like screaming
aloud.
And um, I think everything endedup the way, you know, the way
(11:44):
that it should.
But what's happened though,being alone in the garage, it's
how I've built this next thing.
And I took my time.
You know, for me to take mytime, you know, I am a command.
That's my, you know, I I wantto, I want to go and I want to
go fast and hard.
And so it was like, no, if younever build another damn thing,
(12:07):
you're never gonna build anotherthing.
SPEAKER_00 (12:08):
How long did it take for you to reach that piece with
that idea?
Like, I'm going to slow down andbe very interested.
SPEAKER_01 (12:13):
I did it right away.
SPEAKER_00 (12:14):
Okay.
SPEAKER_01 (12:14):
Because here's the thing.
I knew the worst thing I couldhave ever done was to
reflexively try to buildsomething.
SPEAKER_00 (12:20):
You're not gonna build anything good that way.
No.
SPEAKER_01 (12:22):
And the thing is, what was I gonna do?
Go build like a SOS 2.0.
That's not that's so basic.
SPEAKER_00 (12:28):
You and also like you did it.
SPEAKER_01 (12:28):
You built SOL like 0.
Plus, I wouldn't want, I don'twant to have, I don't want to
create negativity or rippleeffects in a negative way
towards my business partner.
I love her.
I we had a great decadetogether.
So that wasn't my point.
That wasn't my goal.
If that was my goal, I wouldhave just stayed there.
Right.
So what I knew to be true wasthat I wasn't gonna have an
(12:50):
answer.
And the answer could be that Imay never build something again.
Now, I mean, I pretty much knowthat's not the case, but I was
going to wait and just continueto do the show and meet people
and be organically curious andsort of just see what happens
and just let let things come tome.
Um, and and like dealing withlike the it's like a death, it's
(13:12):
like a divorce, you know, all ofthat emotional stuff I needed to
process and deal with.
And it's still, you know, that'sstill hard for sure.
It's not anything I ever wouldhave wanted, but I also wasn't
gonna just stay somewhere justbecause I was afraid to upset
that that dynamic.
Um and so as you know, as fatewould have it, things just
(13:34):
started to become and andcontinue still now to unfold to
me.
And so it's exciting.
It's like, oh my God, you'reright where you need to be.
And it's like in this buildingphase of the mental athleticism
and the business strategy.
Yeah.
And it's such a sweet spot.
And I have such a, I feel like Ihave a very particular gift in
(13:56):
that I was born to be incorporate America.
I I crushed corporate America.
I loved it.
It was a sickness.
Okay, I crushed it.
SPEAKER_00 (14:05):
So crazy to me.
SPEAKER_01 (14:06):
And I know, and then I also though had this really
weird uh entrepreneurial flair.
So that's already its own kindof hybrid.
But then what I've gone throughpersonally in terms of
infertility and and and thechallenges of starting this
family, while I was building andand doing all of that, so I do.
(14:26):
I have a very interestingvantage point to which I say to
somebody, you can build anywaythrough the mess.
Yeah.
Life doesn't just oh, hold on,park the C's, Amy's coming.
It doesn't do that.
And so I want people, theaverage everyday person out
there who is hustling or tryingor going through hard stuff.
(14:50):
I want you to know that you'renot an other.
It's you too.
Like you can do this too, butyou have to first understand
that you build through it.
Life is gonna happen no matterwhat.
And so I feel like I can saythat.
SPEAKER_00 (15:05):
Yeah, I think you can.
SPEAKER_01 (15:06):
I think you can authentically say that.
And it's and it's I think it'spowerful to help someone create
that belief that then starts togrow the confidence, that then
builds into momentum, and thenthey see the results, and then
that continues.
And it's like, this is what elsewould I ever want to be doing?
SPEAKER_00 (15:23):
I don't know.
I think you're built to doexactly this.
And I do think I'm a bigbeliever and I want to be
talking to the person who hasdone the thing, who has lived
through the thing, who has, youknow, has experienced this.
And like a, you know, like agreat.
I always go back in my own mindwhen I think about things like
this.
When I was going through thislegal battle, everyone would say
you should go to therapy.
(15:44):
And I was like, I have triedlike four therapists.
And every time I go in and Itell them my story, and they
just kind of stared at me like,holy shit.
And I'm like, that's nothelpful.
Like that's not where like therewasn't a there was no framework,
there was no guide to getthrough this.
And when you think about, youknow, how to get yourself past
(16:04):
the things that you believe willstop you from moving forward and
building because the time isn'tright, because you're going
through something hard, becausebecause, because, because,
right.
And I think that because youhave managed to do all of those
things to build new ideas, tohelp other people bring new
ideas to life while managingsome of the hardest, most
(16:27):
heartbreaking things in theworld.
Uh you're the expert on it.
SPEAKER_01 (16:31):
I mean, and I and I then when you put the cherry on
top where it's like going tofind the surrogate and then just
kind of peeling back the curtainand becoming your own agency.
Like I had one, you know, I hadto like, I had to put, I had to
put the exclamation point on allof that.
And so it's all, I think, nowthat I'm looking, like this
trajectory of what we're doingand like what I'm doing with the
B lab, it's so exciting to me.
(16:52):
And I take it so I'm my passionand my just everything in my
core to want to help peoplewherever they're at.
Yeah.
Like I've been working withpeople who are haven't even had
the balls to like take the firststep toward their business, or
someone who's already done thatand they want to open, you know,
the their second location inanother market.
(17:13):
So I it's I love to figure outwhere are you specifically?
Let's get really honest aboutthat.
And then how can I plug intoyour matrix and see where I can
improve the atmosphere?
And that's really what the B Labis doing.
SPEAKER_00 (17:28):
And it's amazing.
And that's what we're bringinginto the Riveter.
I think that, you know, it's Ithink sometimes when we're
looking for help, or kind oflike, is this person a specialty
in, you know, zero to one andlaunching a company, or is this
person a, you know, a specialistin scaling from one to ten?
But what I think the B Lab doesand what you do is you can
(17:49):
handle all of those differentinflection points because it's
largely about just deciding howto tackle it and the mental
athleticism that you need to doit.
SPEAKER_01 (17:59):
Yeah.
SPEAKER_00 (17:59):
And so I'm excited.
SPEAKER_01 (18:01):
Yeah, no enough to be dangerous.
It's very, you know, incorporate America, I built
teams.
I had a$90 million book ofbusiness, multiple cities, uh,
SOS.
We built SOS from zero to twomillion dollars a year within
five years.
Yeah.
Um, and then I built my family,you know, on the back of
assisted reproductive technologyand found a surrogate.
(18:22):
So I feel like I've really gotmy hand in all those worlds
where it's like, okay, I'veproven success in these specific
points.
And it all comes back to trulywhat goes on in between your two
ears.
SPEAKER_00 (18:33):
It does.
And it does.
And I think I just, I mean,there are very few people I know
in the world that can take aproblem and say, I'm just going
to figure it out.
And then not stop until theyfigure it out.
There, there's a lot to that.
Yeah.
Steely resolve, baby.
SPEAKER_01 (18:51):
So let's talk about what we're gonna do.
What like let's draw this in forpeople.
Um, so we are basically gonna bedoing a five-part live live Q
and not QA.
Let's call it like I don't wantto call it a webinar.
It's like a workshop, it's anexperience, like a session.
The B Lab X The Rivator session.
I wish I could come up with newnames for these things.
(19:11):
They all feel so I know we'reboth also pretty good at
branding, and I don't know howwe're not coming up with so you
and I we've created we'vecreated a five-part series.
Yes, that we're gonna allowpeople to sign up for.
It's coming out hopefully nextweek.
You can sign up on the links.
Yeah, but you and I arebasically going to give people
the opportunity to to hop on.
Yep.
(19:31):
And so I I I'm excited about thethemes.
I'm excited about the way we'restarting it.
Let's kind of go through it forpeople.
So the first one, which is gonnabe October 28th.
At 1 p.m.
Eastern, 10 a.m.
Pacific.
Got it.
Okay, it's basically an intro.
You're we're introing me intothe Riveter community, and
people from my community whowant to come on, they want to,
you know, cross, pollinate, meeteach other.
And new people.
Yep, that's great.
Do bees are welcome.
(19:52):
So I think the goal for that oneis really to talk about the
brave shift.
Yes.
And to go into a little moredetail about what I and you
believe that to be.
And my raw, uncut, you know,experience and perspective on it
is that it's really hard.
And that's why people don't doit.
And so we're gonna get intothat.
SPEAKER_00 (20:12):
We're not gonna sugarcoat what the brave shift
could look like.
It's really fucking hard.
And you are welcome to this, andthis is for you.
If you are thinking about abrave shift, if you are
terrified of a brave shift, ifyou're in the middle of a brave
shift and it doesn't feel sogood, you know, all of these
times, like they all are real.
(20:32):
Yeah.
And they can be really lonelybecause we don't talk about it.
Yeah.
And, you know, when you're in itand it feels all consuming, it's
not like you can look to likeSusie on the left and Jenny on
the right, who are in not in themiddle of a brave shift and
expect them to understand whereyou are right then.
Yep.
And so that's that's what thisis for to introduce you and talk
about that.
SPEAKER_01 (20:52):
Yeah.
And something else I am excitedto talk about on the 28th is,
you know, is it a brave shift?
So, so really, you know, yourintuition is very important, but
I think a lot of times we'rewe're battling between intuition
and all the other noise.
Yeah.
And so we're feeling somethingthat's feeling a little icky or
uncomfy.
But before we jump off thebridge, you're right, like throw
(21:15):
the baby out with the bathwateror whatever, is it really a
brave shift?
Are you in a bottleneck?
Are you burnt out, right?
So I think we we do want toreally understand and take a
moment for where you are, howyou're feeling, and to help
guide you into whatever path itis.
And if it is a brave shift,right, then we talk about all
right, like the realities of abrave shift.
(21:35):
It is gonna be hard, it's gonnabe all the things.
And so if you're interested inthat, join us on the 28th at 1
p.m.
and we will talk about it.
SPEAKER_00 (21:42):
Can't wait.
SPEAKER_01 (21:43):
Oh, I'm very, very excited.
SPEAKER_00 (21:45):
Okay, so number two, when's that one?
Our second session is onNovember 4th at 1 p.m.
Eastern, 10 a.m.
Pacific.
SPEAKER_01 (21:52):
Yes, and I'm excited to get into this second one too,
because it's a really greatsegue, especially if you were
gonna join the first one andtalking about the brave shift.
And we'll go into more detailaround my brave shift out of my
fitness brand and into thegarage and how I created this
framework.
This, you know, the whole ideaof well, what is mental
athleticism mean, right?
(22:14):
And so I actually, when I was inthe garage, developed a
framework and a system that hashelped me so tremendously, and I
cannot wait to really just teachit to other people.
And it's the focus formula, iswhat we're gonna talk about in
the second one.
SPEAKER_00 (22:32):
And I will tell you, listeners, that I have I have
been through the focus formulaand it's really powerful.
If you think about it this way,like if you were, if it's like
1988 and you're doing WeightWatchers, there is a program,
right?
You want to lose weight.
Here is a framework within whichyou can do that.
Yeah.
If you want to, you know, learnto be a social media influencer,
you'll take a course, there's aprogram to do that.
(22:52):
But there really isn't, or Ihaven't seen until I met Carrie,
you know, a framework, a system.
If you need to figure out thelandscape around you and you're
thinking, like you're thinkingto get to the next place that
you want to go to.
And for people like me, whodon't do not consider themselves
on any level experts aroundmindset or mental athleticism,
(23:13):
getting to work with someone whoknows what they're doing and
says, here is a framework, it'sstep one, step two, step three,
let's think about it this way.
Like, I felt a lot lesshelpless.
Yeah.
It actually gave me a ton ofclarity.
SPEAKER_01 (23:25):
Yeah.
And so if you're listening tothis and you do feel like a lot
of the conversations you see umare very broad stroke around
mindset, and you're you would becorrect.
So for me, I just I've made itsomething very simple.
Yeah.
And there's visuals to it,there's exercises to it, and
it's really um dumbs it down.
(23:46):
Yeah.
And so the focus formula will bea main topic of the second
conversation.
And I'm just really excited tolay it all out and give people
kind of a tease of what thatlooks like.
Yeah.
SPEAKER_00 (23:57):
We can get stuck so easily by letting the noise
drown out the steps we need totake.
So we can't even see them.
SPEAKER_01 (24:05):
Yeah.
SPEAKER_00 (24:06):
And so you're just stuck.
Yeah.
Forever.
SPEAKER_01 (24:09):
We don't want you to be stuck forever.
No.
So join us.
Join us November November 4th.
Yes, November 4th.
And our third conversation is onNovember 11th at one o'clock.
Yes.
Yes.
And this one ties into so you'regoing to want to join the second
one to hear the third one.
So you have the focus formula onthe second one.
And the third one, we're goingto talk about the internal and
the external audits that youhave to do.
(24:31):
And they're these, the theinternal and external audit,
they're so transformative.
They're so transformative.
SPEAKER_00 (24:38):
Well, and after we did this, I was like, why the
hell haven't I done this beforein my life?
Because in business, right,we're constantly looking at like
what are our priorities for thequarter?
What do we need to do to get,you know, to get to those
priorities?
What do we need to cut out?
What's working?
What's not working?
Like, why are we not doing thisin our own life?
Uh-huh.
And that's what this is.
SPEAKER_01 (24:55):
Oh, yeah.
And so your internal audit isclearly the things that you're
doing or not doing that areeither helping or impeding.
SPEAKER_00 (25:03):
And if if you're a person like me who's like, I'm
not very woo, I don't want to,that's not what this is about.
It's not, no, this is reallytechnical.
This is not woo.
SPEAKER_01 (25:10):
This is very real and straightforward with the
habits that are propelling youforward and the habits that are
holding you back.
Yep.
And so there's no hiding fromthem.
The one that's very hard thoughfor people is the external
audit.
And it's the one I absolutelylove.
And the specific exercise, youknow, you're in the middle,
there's a circle around you, andthen there's a circle, like
(25:30):
circles around the circle thatare the people closest to you.
Yep.
And we do this very, very juststraight up exercise around the
people that are closest to youin your life, who you're giving
energy and life to.
And then you come out of thatunderstanding like how many
positive, net neutral, ornegative relationships you have
that close to you.
(25:51):
And it's it's a very powerfulthing.
And so you have to have done theinternal and the external audit
to then have the focus formulawork because that you're putting
the things in those four anchorsand the focus formula from your
audits, and then it all startsto flow together.
And then, like, I see, like, I'mgonna say I see like the boxes,
(26:12):
I see the visuals every singleday.
Like they're already drawn infor me in my head, and that's
what my hope is for everybodyelse is like you're not winging
it anymore.
Yes.
Every single day, based on thissystem, you are making
decisions, you are prioritizingbased on what we have put
together.
SPEAKER_00 (26:29):
And the thing of it is, is when we say that you can
build through the mess, throughthe hard things, you can do it
when your priorities are in theright place and everything is
aligned and making sense.
Right?
It has to be.
Yep.
And because building anything isincredibly hard.
Yep.
And, you know, if life is gonnathrow at you what it's gonna
throw at you, you need to bevery clear about who you're
(26:50):
spending your time with, whatyou're spending your time doing,
and get rid of all the shit thatyou don't need.
SPEAKER_01 (26:55):
Yeah.
SPEAKER_00 (26:55):
I also think like when I did this, it gave me this
permission.
I remember I asked you once, wewere chatting, and I was, I
think, in in my heart, like oneof the things that's been hard
about moving to Columbus is thatI built this whole professional
community in Seattle.
And I was included in like allof the things, right?
From you know, the circus iscoming to town, like the Nelson
kids are getting great ticketsfrom the circus, or you know,
(27:17):
there's a uh really interestingbook talk, Amy's being invited.
And when I moved here, like I amnever invited to anything.
And I think I was I was tellingyou this once, and I was like,
don't you ever just like want tobe invited?
And you were like, No.
And you were and you asked me,like, what do you want to be
invited to?
And I was like, I don't know, Ijust want to be invited in
general.
Like, but it was, but then Irealized it's like I actually
(27:38):
like I don't, like that's notsomething that's serving me
right now, right?
Like that doesn't, it doesn'tadd at all.
It actually takes away becauseit takes away my energy and I'm
not spending the time with thepeople I want to be spending it
with.
Um so it gave me permission tomyself to say, I don't need to
make my life look like I oncewanted it to look or like I
think it should look.
It just needs to look the waythat it works for me right now.
(28:01):
Yeah.
SPEAKER_01 (28:01):
And then when you really color it in, like the way
I have it colored in, I think tomyself, okay, I see the four
boxes, me first, invest in yourinner circle, build your empire,
and improve the atmosphere.
Those are the four anchors Ihave decided do not go anywhere.
They're fixed in my brain, andthey sit right next to each
other with a tiny little line inbetween each one of them.
Based on my two audits, thethings that come out of that
(28:22):
audit, I put in in one of thosefour boxes.
Right.
And that's the fluidity of it,right?
The boxes and the anchors staythe same, and those things kind
of go in and out based on whereyou are in your life.
The permission part is this.
Now I know I've agreed on myanchors, I've committed to the
things within the anchors in theboxes.
So let's say Susie didn't inviteme to the fucking book club.
(28:43):
Which one does that fit in?
None.
And so then all of a suddenyou're like, doesn't matter.
Doesn't matter.
So it really does give you it,it focuses a real big spotlight
on the things you are gonnaprioritize, right?
So it holds you accountable tothose things.
Yeah.
But then it gives you permissionto trim the fat.
Yes.
SPEAKER_00 (28:59):
Who fucking cares about Susie and her book club?
And then you don't think aboutSusie and her book club anymore
either, right?
Because it's crazy.
SPEAKER_01 (29:06):
Yeah, you really don't.
You're like, eh, like itdoesn't.
It's actually wild.
And so it is a it has gotten me,and that's where the mental
athleticism comes in.
It's like I feel this just it'slike an operating system.
SPEAKER_00 (29:16):
It is, it's an operating system.
It's that's exactly how I seeit.
Yeah.
And I think one thing that'swonderful too, that we cannot
overlook, is that when you areliving your life and including
in that framework, a part ofyour life that is build your
empire, you're gonna build yourempire.
Yes.
Like, you know, it's thatbecause that's what it is.
Like whatever your empire is, itdoesn't have to be a business.
It can be anything.
No.
But we are all here to live biglives and to buy the ticket and
(29:40):
to do interesting things, right?
And that is your empire.
SPEAKER_01 (29:43):
Listen, if you're a stay at home mom out there, this
is for you.
That's your empire.
Your family's your empire,honey.
Yeah.
You know, you don't, it doesn'thave the mental athleticism part
of this, yeah, doesn't have tohave anything to do with
business.
It's with if you want to lock inwith the business, great.
We're gonna go all the way.
Yep.
But no, you absolutely areincluded in this.
If you have
SPEAKER_00 (30:00):
And and I would say for so many women I know, it is
a very brave shift to go fromworking in corporate America to
taking a career pause.
Oh.
Like that is a very brave shift.
It's the most important thingyou're gonna do.
And a really hard shift becauseyou are taking away an identity
that you have built over thecourse of years.
And that like that's a reallybrave shift.
And it demands a reframe of yourentire life.
SPEAKER_01 (30:21):
Yep.
SPEAKER_00 (30:21):
Just like it would if you were starting a company.
SPEAKER_01 (30:23):
Yeah.
SPEAKER_00 (30:23):
Like you know.
SPEAKER_01 (30:25):
So you know what?
The number, the third one, thethird thing we're doing is
juicy, as you can see.
There's a lot to it.
Internal, external audit will betalking about all the things.
So make sure you sign up andjoin us.
Yes.
SPEAKER_00 (30:37):
We cannot wait.
It's gonna be a good one.
And for all of these, Carrie,the technology that we use is
from the future.
And we are able to actuallybring you into the conversation
by like phoning in.
You're doing it on your laptop.
But we want you to come into theroom and talk with Carrie.
This is not just Carrie talkingat you.
Nope.
Um it's really interactive.
(30:57):
And I think that's reallyimportant to note too, because I
think all of us in the past fiveyears have sat through a lot of
quote webinars where we're justbeing talked at.
But this is this is interactive.
There's a live coachingcomponent to every call.
SPEAKER_01 (31:07):
Oh, and I would love, I mean, the goal for this,
and and as you'll see when weput this stuff out, is for us to
get, I mean, I would love asmany faces to pop up on that
screen as possible and to hearyour scenario.
Like, I want to hear about yourpotential brave shift.
I want to hear about your, youknow, questions about what we're
doing or give us, yeah, we want,we want that.
SPEAKER_00 (31:27):
Yeah.
And and again, like, there's somany ways to look at a shift.
Like I have a friend who is inthe mortgage industry, and she
kept having um women come to herwho wanted to get divorced,
wanted to buy a home, and justwere in this financial position
that they couldn't because, youknow, for X, Y, or Z, their
finances were tied to theirhusband, their credit was
getting knocked, or they'regetting they were getting
(31:47):
divorced.
And she made this very braveshift to niche her business down
to focusing on women who wereexperiencing relationship
changes and helping themnavigate the mortgage process.
And that might that seem like abrave shift because she's, you
know, saying, I'm not gonna takeon these other kind of clients.
But also like the people in thatrealm, now they know how they
(32:08):
have somebody who can speakspecifically to them.
That's but that's a brave shift.
It's a hard thing.
Like it's it's all these tweaksto our lives that count as these
shifts.
It's not just these huge pivots.
No, I totally agree.
Yeah.
Okay, and then number four.
We're doing number four onNovember 18th at 1 p.m.
Eastern, 10 a.m.
Pacific.
SPEAKER_01 (32:24):
And this is just another aspect of this system
that we're talking about.
So you have the focus formula.
Now you're gonna know about theinternal and external audits.
And then this part of it is sopowerful.
It's what they say, like, youknow, the smallest hinge swings
the largest door or whateverthat quote is.
It's so true.
And I am living proof that thisis huge.
And it's called do one thing.
(32:44):
And I just call it dot.
Dot.
And this started, this startedbefore my brave shift.
This started with me being anall or nothing kind of girl.
And over time, I was like, okay,wait, why do I feel like I have
to like, why do I have toexercise 60 minutes a day at
like eight eight out of 10?
Why do I have to take the wholegarage apart to feel
(33:06):
accomplished?
Why does everything have to bethis massive thing?
And then I look back to behonest with myself, it's like,
and then there were a lot oftimes where I just would do
nothing because if I didn't dothat exact amount of something,
it wasn't worth it.
Yeah.
It's the absolutely bassawkwards way to live your life.
(33:27):
And I just literally, I don'teven know how I think it's
probably when I had kids and Ionly had small bits of time here
and there.
And I'm like, hold on a minute,let's just make this part of a
system here.
So, like if you do one thingevery day and then take it a
step further, right?
So you have S M O P SMOP,spiritual, mental,
organizational, and physical.
(33:48):
And this is how I look at it.
So every single day I turn thepage is an opportunity for me to
do one thing in each one ofthose buckets.
Yeah.
And at a minimum, so you alsohave a sliding scale every day,
right?
Everybody does.
I can do the absolute minimumtoday.
Yeah.
Or, you know what, I can maybedo mid, middle, or I could do
the maximum.
(34:08):
Okay.
So if I'm on a day where I canonly give the minimum of
everything, I can at least,okay, on the spiritual side,
give a moment of thanks for mykids being healthy, right?
That takes how long?
Ten seconds.
Not even.
Mental.
I can sit in my car, turn Enyaon, and take like 10 deep
breaths when I need to.
Yep.
Organizational, that drawer thatI keep opening in the kitchen, I
(34:32):
can take that drawer and I canclean it out, throw the shit
away, like wipe it down withClorox, and I can close the
drawer.
Yeah.
And that damn, that feels good.
That one thing is good.
The one thing physically.
Yes.
If I only have 10 minutes, youmight think, oh, 10 minutes.
Go 10 minutes.
Go do some push-ups, go highknees, whatever.
And then don't think about it,any of it for the rest of the
(34:54):
day.
That was less than an hour forall four of those buckets.
And it may seem mundane, butthose micro consistencies every
single day have completelychanged the game for me.
Yeah.
Completely.
You will find that if you dojust let's just take the let's
zone in on the organizationalbucket, forget the rest.
It's my favorite bucket.
Okay.
Because seriously, it is soimpactful.
(35:15):
All of a sudden, you'll start,you start walking around, you're
like, ooh shit.
Wait, that that that cupboard issuper clean, right?
Yeah.
I just did that.
And it's like this rotation.
Next thing you know, you don'tfeel like you're buried
underneath all of that shit.
And it's one little tiny thing aday.
So we're gonna talk in greatdetail about do one thing, about
smop, spiritual, mental,operational, and physical.
(35:38):
Yeah.
And that alone, thatconversation, it is so worth
your time jumping on for 30minutes because it is an
absolute game changer.
Game changer.
SPEAKER_00 (35:46):
I mean, I use the system now and I feel so goddamn
accomplished.
The system works.
I feel accomplished.
It works.
Like it's in and the thing thatI love about it is I think I
didn't used to allow myself tofeel accomplished for the small
things or like the non-workthings.
Yeah.
But it's important.
They are important.
And so it's like when I like Iwas telling you last week, my my
(36:09):
O thing one day was like umcleaning out the cup holders in
the min my minivan.
And I was like, hell yes, I didthat.
Yeah.
Like, and it was like, and Ialso knew I wasn't gonna clean
the whole minivan.
I didn't have time.
Yep.
So it was still half a mess, butI got the cup holders cleaned
and it feels good.
It felt really it felt reallygood.
Yeah.
SPEAKER_01 (36:26):
And and then another part of this conversation, so
listen up, like if your ears areperking up on this part, it's
about not having to focus so, somuch on diet and exercise.
Yes.
So our culture is so skewed.
Like that's it.
And like I I know there's somany people listening right now
that your day is completelyconsumed with your calories,
(36:48):
your watch, what you're eating,how much you're moving.
And I believe me, I get it.
It's important, but it's noteverything.
And so, really stepping back andlike letting yourself off the
hook a little bit for that, andjust drawing in a little bit
like like let's take theexpectations down a bit.
Yeah.
And let's just focus on theorganization, the spiritual, the
(37:10):
mental, the physical, do what wecan every day.
Yeah.
And just chill the fuck out.
SPEAKER_00 (37:14):
Like truly.
And also like one of the thingsI love about this is that this
is analog.
Like we don't need any apps todo this.
Right.
And we live in this world whereI feel like we're all turning
into a performance metric.
Yeah.
Because I don't wear I don'twear an Apple Watch, you'll
notice, because I I can't,right?
Like I it's too much.
And so, you know, I don't knowhow many calories a day I burn.
I don't know any of that, butI'm okay.
(37:35):
And this is analog, and that'simportant.
We need analog things in ourlives.
It's so important.
SPEAKER_01 (37:43):
It is.
And then we're gonna wrap up thefifth conversation with very
exciting, something veryexciting that's happening.
So a culmination of all of this,right?
So why would we not do sort of achallenge or an experience that
people can come along and dothis live with me?
Um and so it's called the B10.
It's called the B10, it's yourvitamin.
It's your vitamin, and it's likeokay, B a 10, you know what I'm
(38:05):
saying?
Like, I there's nothing I lovemore than a title that has like
cachet or under or doublemeetings or whatever.
I mean, I'm always like, I cannever be satisfied unless there
could be different angles.
So yeah, it's like a dose ofB10, B a 10.
But then with the B Lab, it'slike B10.
So it's 10 days.
10 days.
And it's it's legitimately goingto be very, very easy.
(38:26):
It's not, it's it's low lift.
No apps.
No apps.
Okay, we're going, we're gonnago old school.
You've got the daily email,you've got your Slack.
Um, I'm gonna be moving for 20minutes every morning.
So movement, 20 minutes.
I'll go live on Instagram.
You can move with me.
It looks like working out withCarrie is an absolute treat.
Yeah, and it's free.
Like that the workout part isfree.
(38:47):
Yeah, um, not that the wholething isn't free, but the
workout part is free.
And then um there's othersurprises, there's like other
things happening during theweek, but all you have to do is
join the crew.
It's gonna be a lot of fun.
It'll be a lot of fun.
And I I I I dare you, I dare younot to be more organized, more
um peaceful, and justlegitimately feel like you have
(39:12):
like your operating system isjust flowing in a different way
after the end of the 10 days.
SPEAKER_00 (39:17):
Yes, you'll have more control over the way you're
thinking about the day and howyou're executing the day.
And for so many of us, we aredoing a million different
things, building our performancemetric lives.
Yeah.
And to be able to just put asystem in place is really
helpful.
And I also think, you know, forme, like I don't do all of the
things every day.
(39:38):
But even if I do three of them,I just feel like I have a lot
more control over the situation.
SPEAKER_01 (39:44):
So the fifth conversation will be QA.
We'll do a deep dive into theB10, what it is very
specifically, when it starts,how you can join, how you can
like sign up, do like thepre-sale.
And then um my my hope forpeople, this is for everyone.
Again, this whole this is likethe mental athleticism size side
of things.
So you don't have to be in abusiness environment to do this.
(40:06):
This is for anyone who wants todeclutter their mind, get more
organized, work through theirday in a better way.
But my hope is that when I meetsome of you and you, the
entrepreneurs in the crew, therewill be opportunities then to
take your experience with me andthe B Lab a lot further into the
business realm.
So there are, you know, there'stwo sides of what I'm building
(40:28):
at the B Lab.
And it's like you have yourmentally, like the mental
athleticism side and you havethe business side.
And people are welcome.
You're welcome to come into thatmental athleticism door without
being a business person.
I will I can't emphasize thatenough.
Yes, you are you belong here.
Yes, if you absolutely belonghere, but if you are a business
person, it's like even betterbecause we can help organize
(40:49):
this internal house and get youflowing in a way that's
sustainable and solid, and youjust feel sturdy and you feel
healthy and just organizedinternally.
Yeah.
And that that will absolutelycatapult you on the business
side tenfold.
SPEAKER_00 (41:03):
Yes, it does.
It does.
And it makes perfect sense,right?
Because like you wouldn't setout to build a house without
thinking about like, is thefoundation solid?
Do I have all the pieces aroundme that I need?
You're not like winging it,right?
Right?
Yeah.
But so often when we startbusinesses, we just go for it
without setting the foundation.
And honestly, like you've spentthe past couple of years
setting, resetting yourfoundation.
(41:24):
Right.
And so and I was building thewhole time.
Yeah.
SPEAKER_01 (41:27):
You know, and and that's how the beauty of it all,
where it's like, okay, I finallystepped back, did the opposite.
I'm like, what would younormally do?
Do the opposite right now.
Okay.
Let's just do that.
Let's do the opposite of whatyou would do.
And that's what I did.
And I was building the entiretime.
Little did I know though, itlike dawned on me.
I was like, wait, you have to,this is you have to give this to
(41:50):
people.
This has helped so much.
So here we are.
And then, of course, you havethe business part, which is
naturally who I am.
And like, of course, I want tohelp you build your business,
but let's do it all.
Like, design and build thebusiness and life that you
deserve.
So join us for for one of theseor all of these.
We would absolutely love for youto be, you know, participate in
all five of them.
And it would make us evenhappier if you would um DM us,
(42:13):
email us ahead of time to saymaybe you want to jump on or if
you have questions.
We want it to be superinteractive.
SPEAKER_00 (42:19):
We do.
And if you, I mean, if you wantto say, hey, I like to raise my
hand for the hot seat during thesession, you can do that in
advance.
Just let us know.
But Carrie will give you all theadvice.
SPEAKER_01 (42:28):
Yeah, we got a lot of goods, baby.
A lot of juice, a lot of juicecoming.
Business of life, baby.
SPEAKER_00 (42:33):
All right.
We've got this.
So you can sign up by the linkin the show notes, and that will
be live on Monday.
Yep.
Um, and the sessions with Carriein October and November, those
are on us.
Yeah.
This is us coming to you andchatting with you about all of
this.
And then we will invite you tojoin the challenge, which I am
so excited for.
Me too.
I can't wait.
Telefran to Telefran.
SPEAKER_01 (42:55):
And if you're still out there following your girl,
follow me on YouTube, Spotify,Apple, or wherever you get your
podcast.
And until next time, thank you,Amy Nelson.
SPEAKER_00 (43:02):
Thank you, Carrie Croft.
SPEAKER_01 (43:03):
And keep moving, baby.
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