April 23, 2025 • 38 mins
Kind Lips founder, Josh Neuman, joins us to share his unique twist on lip balm with meaning.
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Episode Transcript
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(00:11):
Welcome to the KindnessChronicles, where once again, we
hope to inject the world with adose of the Minnesota kindness
that it desperately needs.
Oh, we got Steve Brown down inthe studio here.
Hi John.
We have our aging, intern, JeffHoffman here.
Uh, taking notes really to behere.
Not sure.
Not sure.
Yeah.
Welcome.
There's the kindness that we'vebeen looking for.
(00:33):
KG just got off a, uh, a charterflight with the Minnesota Wild
Kg.
Where are we calling you at?
Just got home to, uh, to seeFenway and Brooks, uh, over in
Minnetonka.
Traffic was lovely thisafternoon, getting, uh, back on
the ground here about four 30and, uh, happy to be home.
Happy to have you on and we willbe getting to our special guest,
(00:53):
Josh Newman in just a moment.
But kg we always love to checkin with you.
The Wild came home with a split.
Wow.
One in one.
The Timberwolves split.
It was a big, big night lastnight.
Yeah.
So tell us about your, uh, yourtrip to, uh,, Las Vegas.
It's a lot of time in Las Vegas,and you know, as anyone who
knows me or listen to the show,not afraid to throw a couple
(01:16):
bucks on a sporting event or ahorse race, but.
Six days out there, man, I, Iwas a little overwhelmed.
They had that WrestleMania thingout there.
There were clo everywhere,casinos were packed.
Uh, you know what, I'm a one ortwo, two and a half days at the
most guy when it comes to Vegas.
It was great.
The playoff games were awesome.
The hotel was phenomenal.
(01:36):
Where'd you stay?
But as far as like, we stayed atthe Waldorf Astoria, right?
Oh.
No casino, which is perfect.
No smoke, which I love.
And it was fine.
But like I said, there werepeople everywhere.
If you wanted to go to eat, youwanted to go check out a sports
book, it was wall to wall, elbowto elbow.
And as John, you know, uh, thatis not my jam.
(01:58):
But no, no complaints to, whilethey're playing great hockey,
the, the key players that we'vetalked about here for months on
the show that the wild have beenmissing are healthy, led by
Caprisa.
It was a lot of fun and I can'twait to see what.
St.
Paul's gonna be like, uh,tomorrow night.
Kg One quick question back toVegas for a second.
Is this sports question?
No.
Oh, okay.
I didn't think so.
Of course not.
It's a movie question.
(02:19):
Oh, okay.
Did you, you had some timethere, you should have gone to
the sphere.
Did you have any chance to dothat?
We're going to the sphere.
Well, it's funny you, oh, youguys are going?
Yeah.
It's funny you bring that up.
We're going to see Kenny Chesneynext month, so I didn't wanna
spoil that fund.
Wow.
Um, we, when we landed, as weflew into Vegas last.
Friday we, we flew like youcould see out the window.
(02:42):
It is, it's a goofy but coollooking thing.
Um, and I, I don't know whatit's gonna be like for a
concert.
I got a buddy that saw you twothere when it first opened up
and he said it was just crazyspec, you know, just
spectacular.
Um, so yeah, I'll be there nextmonth, John.
There.
We'll have a full report.
Are you a Kenny?
Are you a Kenny Cheeseball fan?
(03:02):
Me.
Yeah, I've seen him 15 times.
Oh my gosh.
What?
He's phenomenal.
I couldn't tell you a singlesong that guy sings.
He'll know.
I bet you when you hear him.
You'll be like, oh, I didn'tknow he sang that I didn't know.
And he does a couple of reallycool covers.
Uh, yeah.
He'll, does he do any the ball?
Does he do any Johnny Cluelesscovers is the question.
No, I won't let him.
(03:24):
Yes, the intern speak whenspoken to.
Well, I recent, I recently, uh,heard one of your episodes.
You guys were talking musicdocumentaries.
And if you want to get up tospeed on Kenny Chesney, a good
one is, uh, the Boys of Fall.
Have you ever seen that KG.
No.
I love that song though.
That's the football song He did.
He, he did, made an entiredocumentary about it.
Nick Saban's in it.
They interview a lot of coachesand just the whole sort of
(03:47):
football persona, so, huh.
Pretty cool.
It's, it's a good one.
It sounds great.
Good pal.
That's awesome.
Yeah, I appreciate that.
Hey, where are you in the Mrs.
Stang when you go down there?
I have no idea.
Okay.
I think we're staying at theVenetian, which I think is
connected to the, uh, to thesphere.
It is.
Yeah.
Which is, uh, wow.
I said let's go someplace whereI don't have to do a lot of
(04:07):
walking.
Oh, it is Vegas.
You're gonna walk like crazy.
So it says you.
Yeah.
There's a lot of walking.
They have Ubers down there.
They do.
Yeah.
Hey, let's go, let's go walk.
The, what, what do they callthat?
The, the board or the strip?
The strip.
The strip.
Oh good.
It's any good meals.
KG one in particular.
And.
(04:27):
I'm gonna butcher the name ofthe restaurant, but Aaron Sip
runs our, our PR department.
He's wonderful.
He's been there.
Yeah.
Great guy.
Since day one.
He took us and I, when I say us,we were all invited TV and
radio.
Um, digital team.
There was probably 10 or 12 ofus.
Ryan Carter, Joe O'Donnell, youknow, the guys, and we went to
an Asian restaurant.
(04:48):
Aria.
Aria is right next door to wherewe stayed.
Yep.
And it was family style and Ithink it was called Dim Sue
Young.
Oh yeah.
It was incredible.
I mean, absolutely spectacular.
And, uh, they had these, John Ithought of you.
So we had this incredible meal.
We had the swan green beans, wehad uh, the short rib, we had
(05:11):
all the different stuff.
Rice and the end dumpling.
Like chocolate thick.
Like have you ever had a lavacake?
Jesus, I think you're gonna havean material inside.
The lava cake is inside thedumpling.
Oh my gosh.
It explodes in your mouth.
Okay.
Easy.
It was incredible.
Easy, big fell.
I'm sorry.
I'm sorry.
Sounds, sounds delicious.
Okay.
(05:32):
You know, family style means youhave to share with people.
Yeah.
Right.
How'd that go for you?
We did.
It went great.
Yeah.
We ordered a ton of food.
It was fun because I, I, Irecall a couple of times where
you and I have done family styleand it felt like you were most
of the family.
No, I teased, tease, I tease.
Of course.
Um, of course you do.
Hey, let's get to our guest.
(05:52):
We got a, uh, a very interestingcharacter on, the show today.
Very fitting too.
Very fitting.
Yeah.
I got sucked down the lip balmrabbit hole.
I had no idea how huge lip balmsare in the wor the number of
YouTube channels dedicated tolip balm.
It's unbelievable.
(06:13):
Yeah, I thought that there werea lot of podcasts out there.
There are a lot of influencersthat are out there.
Given their review.
Some woman named the Lip BalmQueen Well has 1900 lip balm
videos, and she gave really highmarks to kind lips.
Nice.
There we go.
Which is Transition, which is acompany that was created by.
(06:35):
Our new friend Josh Newman.
Josh, welcome to the KindnessChronicles.
Welcome, Josh.
I didn't even know there wasthat many, uh, lip balm.
I didn't even know the lip balmqueen exists, so that's, that's
news to me.
I'm learning today.
Well, wait a second.
You sent her all five of yourflavors.
Her favorite of course was is itRaspberry Lemonade.
We don't, I mean that the old, Idon't, honestly, if we did that
(06:57):
would've been years ago, fiveago.
It was, it was five years agothat she posted this.
But she really, she gave youhigh marks.
Individual.
Well, I'll take them.
So there you go.
Influencer marketing Josh.
That's the new thing.
You gotta get on those YouTubersthat have a lot of followers and
if they're giving you goodreviews and drive sales, I
really suck at marketing.
So I, I can make lip balm and I,I'm stuck at everything else has
to do with business.
(07:17):
So let's start with why are youin the lip.
Balm business.
Oh, how did that happen?
Yeah.
I ask myself that every day.
you know, I, I never thought,going to high school and college
when I was, uh, I never thoughtI was paying for that tuition
that I was gonna, you know,going to the lip balm business.
And, and after, uh, you know, Ithink I was in my early thirties
and I was kind of tired of.
(07:41):
I looked at my hand one day andI was toying a lip balm.
I was like, I've never found alip balm that I like.
I've always, I've always likedthem, but I, I can't be rocket
science to make a lip balm thatactually works.
And so, came up with a, with anidea and my mom happened to call
me.
And, and, uh, at the end of theconversation I said, Hey, I
think I wanna start a lip balm,lip balm company.
And she got off the phone aboutas quick as you canbra.
(08:07):
Uh, so, but the next morning myphone rang.
It was 6:00 AM.
Picked it up.
Like, who the heck's calling me?
So early 6:00 AM my mom again.
So soon somebody had died sincemom's calling me at 6:00 AM and
I said, Hey, you okay?
And she said, yeah, she's been,I've been up since 3:00 AM I
couldn't wait any longer to callyou.
Ooh.
Like, I had the most vivid dreamI've ever had in my life.
And so I'm like, well, crap, I'mgonna be the one that dies.
(08:29):
Not, yeah, it's not anybodyelse.
And uh, so she said in thedream, I was young, got in this
massive fight, said.
Which of course I jumped in andsaid, well, she probably
deserved it, of course.
And um, you know, she said, formy punishment of saying to mean
thanks to my sister, I had towrite the law of kindnesses on
my lips.
And so I still honestly waslike, come on, why you call me
(08:50):
at 6:00 AM to tell me thisdream?
And then she goes, I think ifyou're gonna start a lip balm
company, you're supposed to callit kind lips.
Come on.
Whoa.
And I, and I was like, I thinkyou're right.
Like obviously lip balm goes onyour lips, your words passed
back through.
And yeah.
And, and I was like, shecompletely redeemed herself from
the, from the day before whenshe dismissed my brilliant start
(09:10):
lip.
And um, yeah, so that's how itstarted.
I got off the phone, went toGoDaddy and kind lips com was
available, picked it up and Iwas like, alright, now I gotta
learn how to make lip bal.
How, how does a person make lipbalm?
What goes into it?
That right.
How did you reverse engineer?
I heard that you reverseengineered a number of lip balms
that are out there.
(09:31):
I'm assuming chapstick.
Hey, wait a second.
Yeah, no, I Did you do?
Hold on.
Did you do research?
That's what you know.
Show prep.
I don't know about this.
Jeff, John.
John and Steve.
You guys gave me heat abouttaking notes.
There's so much wisdom in thisshow.
I don't want to miss a.
But, uh, I'm sorry.
(09:51):
Josh hired Josh.
I just have to tell you thatone, we pride ourselves on no
show prep.
Minimal.
Well, we checked out thewebsite.
You do minimal.
I, we actually, I did, I didmore show prep for kind lips
than anything.
I love the website.
I love all of this.
Anyway, so back to how do youmake lip balm?
Yeah.
Yeah, you just mix it, you know,I guess everybody can do it
different, but you find, I was,I'm kind of a minimalist.
(10:13):
I was like, well, you know, Iwanna make something that
actually works because lips Ifound I'd use it 30 times a day.
I'm like, I just want somethingI can use five times a day.
That actually works and.
So, you know, I startedresearching what ingredients go
in all these different lipbalms, and then just kind of, if
the ingredients weren't organicor natural, I didn't want it.
And so it'd be like, all right,if I got olive oil and, and uh,
(10:36):
sunflower oil, do I need both?
It's like, what's the betteringredient?
What's healthier, what lastslonger?
And just kept, you know, in myopinion, using common sense to
make a product that would be.
The least amount of ingredientsand be the most impactful that
it possibly can, you know, forthe external.
And then obviously knowing theintention of it was the internal
(10:57):
as well, to be that reminder to,to be kind.
So, I'm assuming it's organic.
It's, of course it's, yeah.
With USDA certified organic.
How, so, how does that processgo?
How do you get somethingU-S-D-C-U-S-D-A certified,
there's a couple differentorganizations that kind of
handle it, but there's, youknow, you have to file paperwork
(11:17):
when you buy the, the wholeingredients.
So the individual ingredientshave to come certified and then
you have to submit your, a fewof everything.
Oregon til company thatcertifies it organic and so you
can use that symbol.
Interesting.
So, I mean, in all honesty, Icould put organic on it, but I
couldn't put USDA organic on it.
(11:38):
Okay.
Yeah.
So without having to send inthat paperwork and do all that
business.
So, very cool.
To be honest, I've learned, andthere's a lot of, there's a lot
of stuff that you, I feel likethere's a lot of people that use
a lot of different marketingterms that aren't as, you know,
when they say stuff natural orthey even use some terms.
(11:58):
Going in that industry.
But yeah, my wife is in the foodingredients business and the,
the use of the word organicapparently.
Has, uh, you know, there'sdifferent levels of organic.
Yeah, yeah.
Which is, I, I just find veryinteresting.
Okay.
Well, natural people say, oh,it's natural.
And that's pretty much anythingthat you can touch is natural.
(12:19):
It's, it's like, oh, okay.
All natural.
That's, uh, yeah.
It's like me all natural.
Hey, uh.
Another question.
That is always been a concern ofmine.
I have heard of people that getaddicted to lip balm, like
addicted to power.
Oh, come on.
No, I'm not kidding.
Oh, yeah, my wife is.
Oh, yeah.
(12:40):
I mean, is is, is it possiblethat when you start using lip
balm you have to continue usinglip balm?
Is there something to that Iknow that there has, there's
some stories out there that youcan, uh, do some more research
and look into, but it soundslike there's some companies that
had at one point put like,fiberglass, oh my god, in their
(13:00):
bones, and it would kind of cutyour lips and, and so you'd
force you to use more.
It's like school tobacco.
There's companies out there nowthat.
That even have alcohols in theirlip balms, and so it dries out
your lips.
Oh, that's, so it forces, itforces you to use it more.
Um, it's not very kind, youknow, none of the No.
Of larger, yeah, not kind.
So, but I think at the end ofthe day, uh, you know, it's
(13:20):
probably like anything, if you,if you use it every day, you're
gonna, probably, your body'sjust gonna get used to using it.
If you just, if you were on adesert island and didn't have
access to lip bal, you probablywould.
Your body would figure it out.
I, I imagine.
Well as this is the, theKindness Chronicles.
What I'm most intrigued with isthe sort of the, uh, the flip
side of the kind lips brand thatyou've created and how you've
(13:44):
used it for charitable purposesand for purposes in schools.
You had mentioned a story, uh,during our prep Wow.
about, a teacher or, you know,the students that have.
Received the kind lips in theclassroom and how they use that
to, change behaviors, let's say.
Yeah.
Yeah.
Tell us that.
Yeah, so we, um, you know, aboutthree months into starting the
(14:07):
company and, and I.
Order on my website, and it wasfor 33 tubes.
And that was the biggest orderthat I had at the time.
And I was pumped.
And, and, uh, I remember this,this lady, and she reached out
the same email, reached outabout three months later and
said she wanted to have aconversation.
I was like, crap, I'm gonna getsued.
Oh, no.
Turned someone lip screen, youknow?
And, uh.
(14:29):
So she says that we get on thephone and she's like, I'm a,
she's like, I'm a third gradeteacher for 18 years, and I had
the most behaviorally challengedclassroom that I've ever had
said, I, I saw your kind lipsand I gave every one of the
students a, a tube and we did alesson on you never use it, just
be kind words.
And, and she said it was reallycute.
They keep it in their desk and.
Give their little deskmates acompliment whenever they take it
(14:50):
out and use it.
And she's like, but what endedup happening organically is, um,
whenever the, a student wouldact up or do something mean, the
other kids would tell'em to puttheir kind lips on.
Ooh.
And she said it acted as abuffer instead of starting any
kind of a fight.
The kid that was told that wouldlike self-reflect and she's
like, it went from being themost challenged classroom to one
(15:12):
of the most wellbe behaved cWhat strategy?
So brilliant child psych.
Yeah.
Like, well, if this worked forher school, like, this can work
for any classroom.
And so that was kind of whenour, our school program was
born.
And, and so obviously, you know,knowing that each tube's a
reminder to speak kind, um, we,we were, we were donating 20% of
(15:32):
our profits to local charitiesand organizations.
Um, pacer and new.
Now we made that officially anonprofit so that we're, you
know, we're donating tubes toschools.
Some schools are purchasingthem, but we have a an eight
lesson program where it uses alip balm as just a behavior
(15:52):
modification tool to teach kidsto, in all honesty, it's about
70% teaching kids to learn howto be kind to themselves.
'cause what I've learned in thisis that most human beings
aren't, aren't kind tothemselves.
They're, they're kind of peoplearound them.
But it's, you know, whenever wewe're not truly kind to
ourselves, that's when, when weseem to lash out at other
people.
(16:13):
So we're trying to teach kidshow to learn how to love
themselves and be happy with whothey are so that, uh, we can end
bullying and in the schoolsystems.
It's such a great idea too,Josh, because it's, it's a treat
for kids, but it's not candy.
It's, it's something that theycan have for themselves.
It's theirs.
I remember when we were in gradeschool, all the girls had their
little thing, you know,chapstick and whatever it was,
(16:34):
and all these different flavors,and it was like, that was like
their treat.
So you're, you're essentiallyproviding these kids with a gift
for themselves and, uh, it's notgonna.
Interfere with, you know,they're not gonna get it taken
away for chewing it in the classor that it's just such a great,
it's a great concept and it'ssounds like it's working really
(16:54):
well.
Well, if I can just add, it is atreat according to the lip balm
Queen.
Because, yeah.
During her review, she mentionedthat several of the flavors were
like putting candy on your lips.
Ah, and, and I, but I mean, she,that was, she was highly
complimentary of the flavor ofthose lip balms.
You know, on the topic ofbehavior modification, are there
(17:16):
certain, oh, there we go.
Are there certain flavors usingfour syllable words, certain
flavors that, uh, createdifferent behaviors?
I don't know.
I was just.
Uh, laughing, especially withthe alcohol, like colors comment
earlier.
Yeah, like colors and numbers.
Yeah.
No, like a color can affect yourmood.
Right.
Is it, have you done anyresearch on that?
Are you finding any of that?
Josh?
No, we haven't done any re youknow, I actually did, uh,
(17:38):
that'll give you something todo, Jeff.
When I first started, I did, Idid a flavor and I called it
First Kiss.
Yes.
Ooh, ooh, nice.
Trying to evoke a, an emotionalresponse to what people, you
know.
Remember it was like a cherryand raspberry mix, nobody know
what the flavor is, so I keptgetting questions about what
flavor is it?
And so then I was like, allright, well.
Fun experiment, but I'm nottrying that again.
So, Josh, when you were talkingabout the story about your mom
(18:01):
calling, you said anotherharebrained idea.
Were you a kid that had a lot ofideas and just they came, came
to you?
Tell me about that story.
Yeah.
I'm always, I've been anentrepreneur since I was just a,
a little kid and always tryingto, probably more thinking about
how to get outta work than to,than to do work and, but always
just trying to think ofbusinesses or things to come up
(18:22):
with.
So, you know, I, I told her alot of ideas across over the
years, and so that was nothingthat was new for her, which is,
you know, I, I knew it was asignificant idea.
I felt like it was, you know,but, uh.
As soon as she called me withthat dream, I was like, well, I
just have, I'm best follow up tothat.
You know, I, I worked for 19years at Salesforce and, um,
(18:42):
there was a lot of parallelsbetween your story in your
thirties.
Um, keep being inspired tochange.
Uh, mark Benioff, who startedthat company, who started at
Oracle, have you heard of him?
Oh yeah.
Okay.
Well, he, the, the short of theshort story is that he was at
Oracle.
He needed some time away.
He asked Larry Ellison, who wasthe CEO at the time, I just need
(19:03):
a sabbatical.
And he went to India and heended up in a hut with a friend
of his in, in this, uh, ladyguru kind of saint.
Um, listened to their businessplan and said, make sure you
give back.
And he ended up then coming backto Washington, DC and was, you
know, Washington DC Ums Seminarof business leaders led by Colin
(19:24):
Powell.
And he heard that same message.
Make sure you give back, you're,you're.
Powerful people.
And then he had a dream.
He was in Hawaii.
He loved Hawaii, and he had adream, and the dream actually
inspired him.
He had received a book fromamazon.com, which had just
launched, but instead of booksand products across the tabs of
the Amazon website, he sawaccounts, contacts,
(19:47):
opportunities, and all thedifferent.
Uh, functions of his CRM systemthat he was then to create.
Now here he has 70,000 employeeslater.
and giving back, exactly.
Giving back.
So he started a 1 1, 1 model.
That, that was what I wanted tolet you know is that 1% of their
profits, 1% of their product,and 1% of their employees time
(20:07):
give are given back.
But I, in my show prep, I know Iwasn't supposed to do a lot.
Jesus, but you, you had said youdonated a portion to
anti-bullying campaigns, and soI, I wanted to just, that's a
kind of a long-winded, uh,question, but.
Do you have more you can shareon that?
Yeah, so when I, to answer yourquestion about that, you know,
growing up I was a little kidand, and I got a dollar a week
(20:30):
for allowance, had to do choresand, uh, and so we'd go to
church on Sundays and my parentsalways made me bring 10 cents.
And, uh, I hated it.
But as I, as I got older, it wasjust kind of one of those things
that I had, um.
Just kept doing.
And so when I was in, I was inreal estate before for this, for
(20:51):
about 12 years, and, and everytime I got a commission check,
I'd give 10% right off the top.
And nobody ever knew it.
It wasn't like I told anybody,but as I got more successful in
that business, I was like, I, Iwant to give more than 10% just
to push myself and.
So I started giving 15 and, andthen every once in a while I'd
give 20, but I couldn'tconsistently get myself to give
(21:12):
20%.
So when I started kind Lift, Iwas like, I just gotta give 20%.
I just gotta figure out a way todo it, build the business around
it, otherwise I'm never gonna beable to back into it.
So, so we just started giving20%.
Uh, that's very cool.
Very.
So here's a question.
So you said you had an allowanceof a dollar a week.
Yeah.
Were you born in the 1930s or,um, where were you born?
(21:36):
You know, I'm the second oldestthat, well, my parents had six
kids and so I, the secondoldest, born in 79 in Oklahoma.
Oklahoma.
So.
You know, you know that's wherethe wind wind comes sweeping
across the plane.
Have you ever heard that, right?
Mm-hmm.
Oh boy.
Here we go.
Kg.
You must have a question.
You've got, you've got, I got alot of questions.
(21:57):
I, I guess kissable lips, he'sgot lips I'm most intrigued.
Well, and the first kiss one I,I dated a gal, uh, who had a lot
of aqua on sot.
Um, no, but the flavor thing I'mintrigued by because I, I'm a
big CHAPSTICK guy.
I'm not make the switch overnow.
This is a much better cause,much better idea.
(22:20):
But Josh, like, how do you guyscome up with the flavors?
Do you look over the fence andsee, okay, what are they doing?
Like CHAPSTICK is an all timer,right?
They're the, they're the goat.
Um, yeah.
How do you come up with the, allthe different flavors to, to
keep this business kind ofchurning?
Well, I get to make all thosedecisions, which is fun.
So I, it's whatever I feel like,so I, you know, came up with
(22:42):
like, what are kind of some, youknow, we have a mint and, and we
actually have mint.
I have a mint, mint t mymarketing.
It's extra minty.
Yeah.
And I, I remember I was onvacation once and I got mahi
mahi and I said, why is it, whydo you call it twice?
And he goes, it's so good.
We named it twice good enoughfor mahi mahi.
That's pretty good.
Good enough for mint.
(23:02):
Mint.
Yeah.
So that's a, that's a reallyextra minty one that I've got a
sweet mint, which is a lightermint, a vanilla lemon.
You know, we did do raspberrylemonade, which was really good.
Strawberry.
I just launched a, a cherryflavor, so Chapstick.
Okay.
So, yes.
Yeah, it really, honestly, it'snot rocket science.
(23:22):
I don't wanna recreate thewheel.
I think most people either wantmint or cherry or vanilla.
Have you ever considered was myfavorite?
Have you ever considered a, uh,bacon double cheeseburger from
Culver's flavor?
Oh, asking for a friend.
We can work one of those up foryou.
We'll let you.
So how, how, where do you getthe flavors?
Like, do you have a supplier offlavors?
(23:44):
What, how does one find theflavoring houses?
So, yeah, so like I have a, abubblegum, I made a bubblegum
flavor because we use that onein the school systems and the
kids liked it.
So it, it's a little bit morechallenging to do kind of the
more, some of those flavors whenwe, we do everything that we use
is organic, so to use like anorganic flavor, um, it makes it
(24:05):
lot more challenging.
But I'm, I'm just not willing tocompromise the, the integrity of
the, the health of it, justbecause, and people don't
realize this, like you, youswallow, you swallow a lot of
that lip balm that goes on yourlips.
And so I'm, I'm kind of a, youknow, I, I believe that you
shouldn't put anything on yourbody that you can't put in your
body.
Yeah.
(24:25):
Granola types.
And so, um, yeah, so, you know,there's people that.
A or different stuff that havepetroleum in it and your body
doesn't really digest thatpetroleum, so that stuff sits in
your, sits in your gut.
Vaseline, I wouldn't, I wouldn'trecommend, uh, putting Vaseline
on your lip, even though that'swhat my mom used to do to me
(24:47):
when I was a little kid.
Oh yeah, for sure.
We've come a long way day nowthat they do.
Yeah.
Yeah.
So, sometimes our show takes aweird turn and I'm about to take
one right now.
Let's go.
But it's about flavors.
No, hold on everybody.
No, no.
It's about flavors.
I have a brother-in-law whoworks for old Dutch.
The different crazy potato chipflavors that they come up with
(25:07):
it at Old Dutch, he just broughtover something, I swear to God,
and we can sample it when weleave here.
It's called Gas Station Hot Dog.
Oh, gas station hot dog chips.
And apparently it's superpopular.
You know, like those roller dogsovercooked a dog and a roller.
Yeah.
(25:27):
I'm so hungry.
I could eat a hamburger from agas station.
From a gas, yeah.
Sushi from a gas station.
But I, I am just as a person of,significant proportions, I am
very fascinated with the wholeflavors thing.
I'm just a stickler for that'cause I've, you know, when I
was before I made a lot moremoney before I left that I was
doing and, and wanting into kindlips and so I got, got kind of
(25:48):
accustomed to a pretty bougielifestyle.
Nice.
I I, I kind of just to joke alittle bit, but I was like, I
never understood, I've neverbeen married, but I so never
been divorced, but I neverunderstood why.
My guys had to give away half oftheir stuff.
It never made sense to me.
And then when I divorced realestate and started a a, a small
business, I was like, now Iunderstand.
Get used to a lifestyle.
Like I can EA little bit more.
(26:10):
Yeah.
there's nothing.
Honestly, back to like you, Iwouldn't put anything in there
that you wouldn't put on yourbody.
So yeah, I mean it's all justnatural, whole ingredients.
No flavor or No, no dyes, no, noweird flavorings.
Everything's organic and, andreal.
I just ordered 500 kind lips,uh, from Josh.
And you know how like when werefer to, uh, facial tissue as
(26:35):
Kleenex, regardless of what thebrand is?
Yeah, that's a problem.
Do people ever refer to kindLips?
As you know, that kind lips,chapstick.
Are you okay with that?
All the, you know, I, I learneda long time ago to not, I don't
really worry about a whole lotanymore the older I get, and so
that, that was one of thebattles I didn't wanna fight.
And, but one of the cool thingsthat, that I love with our
(26:55):
school program is.
We're, we're one of the firsttimes, because we do a, I mean
like second grade is, uh, a bigyear for our program, and one
thing is what research showsthat that human beings learn
about, which is kind of scary.
About 85, 90% of what they'regonna know their entire life by
the time they're eight yearsold.
(27:15):
Sounds about right, is like.
Yeah, let's, let's get in therewhile they're young and
impressionable and let's teach'em, you know, just whenever
they're touching their lips orusing lip balm to, to speak kind
words.
I love it.
Great to themselves and their,and their friends.
And so, um, but also like theirfirst experience with lip balm,
this kind lip.
So one of my big hairy,audacious goals is, you know, in
20 years, like no one's gonnacall anything Chapstick anymore.
(27:38):
They'll call everythingkindness.
I love it.
I love that.
Good.
A good goal.
So Josh, you, you we're justtalking to you, getting to know
you now.
You seem like a, a pretty laidback guy.
You seem like a guy had a greatidea and for however you've done
it, you you maybe you, you aremore motivated than you sound.
You just sound like it's allkind of happening.
(27:58):
You also sound like you'rehaving a great time.
How, how, how has this changedyou?
This, this business and Oh man.
How much time do you got?
All the time you want?
It, it, it, honestly, the, thecompany has been a reflection
or, you know, a lot of it isreflected like my own growth
(28:19):
journey, even from, you know,and, and knowing after my mom's
dream and kind of how I startedto reminder to speak kind words
as, as I remember over, overCovid time and I was, I was in
the bathroom washing my handsand I didn't wanna look at
myself in the mirror.
Like, man, like I'm not evenkind to myself and I'm out here
telling people they need to bekind to everyone else.
(28:40):
And so I really, wow.
Really had to start going downthat journey of like, how do I
learn how to be kind to myself?
And, and then that's when ourschool program kind of took a
turn and went from teaching kidsto, to love the, or to be kind
to their, their classmates toalso learning to be kind to
themselves because like, I don'twant these kids to be, wait till
they're 40 years old to have tofigure this out.
(29:01):
Yeah.
truth be told, I caught a glanceof myself in the mirror with,
uh, my shirt off.
And let's just say I wasn't verykind to myself.
Sorry about that, people.
Oh, no.
Yeah, I know.
That's that's a terrible,terrible picture that we just
painted.
Um, one last, I I have one lastquestion.
how do you connect with theschools?
(29:22):
it's all word of mouth really.
So schools reach out to us,their teachers reach out or
parents reach out'cause theyknow, you know, what the
intention of the product is.
And so then we go in and, and weopen source like all the, we
have like eight videos and allthis curriculum and so we source
it and we schools, we do evenwholesale.
(29:42):
So we're really just trying tolike, I just believe so much
that it's gonna have thatimpact.
Yeah.
It's an investment.
Enough stories where it does.
So it's like my, I, again, Ididn't leave what I was doing
to, to start this, to, to makemoney.
This is about mission and notmoney.
where can you find kind lips?
I'm sure you can find'emprobably all over your house.
(30:04):
The Amazon, like in Minnesota, Imean, we're probably in like
three or 4,000 boutiques acrossthe country, fresh times.
Wow.
Wow.
I've said that.
That's cool.
Fresh, timely, honestly.
Never done any marketing, so I'mjust starting to, I, I love what
I'm doing.
I, I get to do this every day,but also it's, I, I'm a
visionary, so I've got, youknow, I just keep wanting to
(30:24):
ideas.
Stay focused.
I see a squirrel and you know, Istart chasing it type deal, so.
So were you going to theseboutique stores and just saying,
Hey, will you sell my stuff?
Is that how you did it?
The first three I did, I went inmyself, brought in a box of lip
balm and I was like, okay, thistook way too long.
I need to figure out how to.
(30:46):
So I just started emailingpeople photos of the product and
mailing samples and just,honestly, it's just been like
waking up every day and be like,okay, how do I, how do I figure
this out and how do I do this?
So it's, I have no idea what I'mdoing and just trying to get a
little bit better every day.
and whatever people say thatthey need.
And it's like, oh, like, likethe school program.
It was like, that was not myidea I've got a couple of
(31:08):
friends that are teachers.
This is Jeff.
And, um, I was intrigued withwhat you said.
It's the intern.
That's right.
The 50 plus.
Uh, I'm on my own sabbaticalright now, so trying to figure
stuff out.
And I'm on the KindnessChronicles, so hopefully for
whatever things get better foryou.
That's right, that's right.
I've got some teacher friends.
can a teacher just organicallypick this stuff up and then what
(31:31):
would they get from a curriculumand then do they.
Like teach a 15 minute sessionor what?
I'd love to a little bit morebackground on that.
Yes, we've probably been in overa thousand class, a little over
a thousand classrooms and, andjust continued to get feedback
and be like, how can I do this?
And, and most of it, schoolswant something that's super easy
to implement.
That was the number one thing.
And so.
(31:52):
Um, set it up.
So there's eight differentvideos.
The videos are like five to sixminutes long.
Um, kids get the lip balm afterthe first one.
They have to go around and giveeach other compliments and they
high five after it.
Wow.
I love that.
So there's a lot of science thatcreates new neuropathways.
Yeah.
For it.
And you know, so then the next,after lesson two, they have to
give themself a compliment tosomebody else.
(32:14):
And that's usually when it getsreal, the work gets real.
Wow.
Because people aren't goodcompliments to.
A genius man.
I think it's really smart.
That smart think is awesome,really.
And, and such a f comes fromsuch a great place.
Yeah.
I just, this is such a perfect,uh, thing for our, our podcast
to, to, to spread this is whatwe want.
Has there ever been a a feelingthat you need to go beyond just
(32:36):
lips like kind pits or kindfeet?
Um, you know, you know how, youknow, that's a great idea.
Kind feet.
Yeah.
Kind feet.
Be good to your feet, like,yeah.
I don't know.
I just do you know, we're onthat top.
I started, uh, min, a littlething called Minnesota Kind, um,
and then had a state fair boothlast year.
(32:57):
And so I started, wait a second.
I saw that.
Yeah.
And started trying to push,because I was like, well, why
can't we, uh, start puttingthese signs around the North
Loop that say, like, be kind,say hi, and just really trying
to create interactions and Yeah.
Different stuff.
So, so there's all sorts ofideas we could do.
Josh, you had a, did you have abooth at the state fair this
year?
(33:19):
Did you have it backed by likethe blue barn?
Yep.
Yep.
Exactly.
Good memory.
That is why I have, I swear toGod upstairs I have a tube of
kind lips.
See, I'm not kidding you.
When I first, no way.
I swear to God kg you might havebeen with me.
It's very familiar when we werethere.
The day that maybe you're right.
Actually, when we went to thefair and we had to go back to
(33:39):
that goddamn did blue Barn, didyou guys go to a kissing booth?
Yeah, I did.
I bought some, actually you gotme a stick.
They don't have that anymore, bythe way.
It was a, it was a raspberryflavor I think.
I don't know what flavor it was.
I'm gonna find Strawberry.
Strawberry Ranch, something.
I I, this, it's all coming to menow.
(33:59):
Yeah, he's, and the reason Ibought it, I had no idea.
The reason I bought it is I wasthe packaging.
It was the packaging.
Yeah.
It looks great for I thoughtkind hip.
This is cool.
For sure.
I remember it and it was onlylike five bucks.
It was a good deal.
Yeah.
It was awesome.
Yeah, I remember that.
That's funny.
That's great.
You gonna be there again?
Heck no.
One and done.
(34:22):
if I'm anything, I'm honest, toa fault people would tell me,
but I'm not going back to thestate fair on that, on that side
of it.
We got a friend, who owns astore called the Minnesotan,
Corey Roberts.
And, he has got himself quite a,program out at the state fair,
but.
Getting into the state fair isquite a process as well.
And we'll save that for anothershow.
(34:43):
Yeah.
Summertime it is.
Uh, kg, you got any finalquestions?
No, I, I think again, justmaking sure we can direct our
listeners to, to get involvedand to order some, I think that
if we can just make sure we havethe, the website, the
information.
Uh, one more time, just becauseI believe it's such a good
cause.
I don't wanna throw one thingout there too for, and you guys
(35:05):
have got teacher friends orparents that have kids.
So if you go com on our websitethere's a, it says school
program.
Mm-hmm.
And parents and everybody canwatch all the videos.
They can, everything's opensource, so like they can see the
discussion questions.
And like the kindness pledgeeverything there so they, they
know what they're getting.
So even if a parent wanted touse birds bees and they've got
(35:28):
a, they've got a, you know,computer at home, they can have
their kids sit there and watchvideos and, and the parents can
do it with them.
I want this stuff to be outthere and have an impact.
God, this is just fantastic.
I, super cool.
Good idea, idea.
My son's fiance is akindergarten teacher, so, uh,
there you go.
I will, uh, direct her in that,uh, out in the district.
Great idea.
How about this?
I'll sponsor her classroom.
(35:49):
Oh my God.
You heard it here, man.
Okay.
That's, we're gonna, I will sendyou the, uh, the document.
Uh, this is a contractualobligation.
There's been an offer andacceptance.
Yeah.
I love it.
We we're gonna pump this upthough.
This is great.
A what a cool idea.
Yeah.
Super fun.
All right, well, great thing.
We've given them 40 minutes andthat's probably more than they
deserve, right?
Isn't that what we always say?
(36:11):
That's good.
That's good, John.
Alright, Josh, it's been apleasure chatting with you.
Thank you.
Thank you so much for your timeand, uh.
I look forward to, uh, to seeingyou sometime soon.
We'd love to have you come toour event on May 21st.
Yeah.
Uh, at the, uh, the MasonicHeritage Center, we're gonna be,
uh, handing out those, kind lipsto, all of the students.
(36:33):
Um, would love to have you come.
We got the live podcast.
I think KG might be on his wayto the Kenny Chesney.
Uh, concert on the 21st.
I've delayed my journey untilthe 22nd because I'm, is it
possible the wild might be stillplaying at that point?
Not a chance.
Ah, stop that.
They might be John.
And if that's the case, there isno Cheney.
(36:54):
Oh no.
Let's just all calm down.
It's one, one for a reason.
I also want to remind everyoneto, uh, jump onto the Facebook
page, uh, and give us somefeedback.
Give us some, you know, give ushow we're doing.
Give, let us know what's goingon.
Uh, rate our podcasts on Appleand Spotify.
Yeah, I think we're, we're 4.8.
That's pretty good.
We want, it's better than mostUber drivers.
(37:15):
We want to hear from you so.
Please send us some stuff.
We, somebody gave us a one star,four OUTTA 10 is about as high
as I've ever been rated in mylife.
So I'm feeling great right aboutnow.
Yeah.
But that's on a scale of 10,Kevin.
Four point.
That's what I said.
I said 4.8 outta 10.
That's about as high as I get.
I looked in the mirror.
I see it too.
So I have more than doubled.
Uh, my uh.
(37:35):
So thank you again for all thebe kind.
Be kind to yourself, Kevin.
That's right.
Be kind to yourself.
Alright Josh.
Thanks Josh.
Thank you.
Kg.
Nice talking to you.
Intern Jeff.
Always fun guys.
No more for syllable words.
Thank you.
To be here.
Thank you.
And off we go.
I'm a down for us.
Thank You'all.
Goodbye.
and off we go.
Welcome to the KindnessChronicles, where once again, we
hope to inject the world with adose of the Minnesota kindness
that it desperately needs.
Oh, we got Steve Brown down inthe studio here.
Hi John.
We have our aging, intern, JeffHoffman here.
Uh, taking notes really to behere.
Not sure.
Not sure.
Yeah.
Welcome.
There's the kindness that we'vebeen looking for.
(00:33):
KG just got off a, uh, a charterflight with the Minnesota Wild
Kg.
Where are we calling you at?
Just got home to, uh, to seeFenway and Brooks, uh, over in
Minnetonka.
Traffic was lovely thisafternoon, getting, uh, back on
the ground here about four 30and, uh, happy to be home.
Happy to have you on and we willbe getting to our special guest,
(00:53):
Josh Newman in just a moment.
But kg we always love to checkin with you.
The Wild came home with a split.
Wow.
One in one.
The Timberwolves split.
It was a big, big night lastnight.
Yeah.
So tell us about your, uh, yourtrip to, uh,, Las Vegas.
It's a lot of time in Las Vegas,and you know, as anyone who
knows me or listen to the show,not afraid to throw a couple
(01:16):
bucks on a sporting event or ahorse race, but.
Six days out there, man, I, Iwas a little overwhelmed.
They had that WrestleMania thingout there.
There were clo everywhere,casinos were packed.
Uh, you know what, I'm a one ortwo, two and a half days at the
most guy when it comes to Vegas.
It was great.
The playoff games were awesome.
The hotel was phenomenal.
(01:36):
Where'd you stay?
But as far as like, we stayed atthe Waldorf Astoria, right?
Oh.
No casino, which is perfect.
No smoke, which I love.
And it was fine.
But like I said, there werepeople everywhere.
If you wanted to go to eat, youwanted to go check out a sports
book, it was wall to wall, elbowto elbow.
And as John, you know, uh, thatis not my jam.
(01:58):
But no, no complaints to, whilethey're playing great hockey,
the, the key players that we'vetalked about here for months on
the show that the wild have beenmissing are healthy, led by
Caprisa.
It was a lot of fun and I can'twait to see what.
St.
Paul's gonna be like, uh,tomorrow night.
Kg One quick question back toVegas for a second.
Is this sports question?
No.
Oh, okay.
I didn't think so.
Of course not.
It's a movie question.
(02:19):
Oh, okay.
Did you, you had some timethere, you should have gone to
the sphere.
Did you have any chance to dothat?
We're going to the sphere.
Well, it's funny you, oh, youguys are going?
Yeah.
It's funny you bring that up.
We're going to see Kenny Chesneynext month, so I didn't wanna
spoil that fund.
Wow.
Um, we, when we landed, as weflew into Vegas last.
Friday we, we flew like youcould see out the window.
(02:42):
It is, it's a goofy but coollooking thing.
Um, and I, I don't know whatit's gonna be like for a
concert.
I got a buddy that saw you twothere when it first opened up
and he said it was just crazyspec, you know, just
spectacular.
Um, so yeah, I'll be there nextmonth, John.
There.
We'll have a full report.
Are you a Kenny?
Are you a Kenny Cheeseball fan?
(03:02):
Me.
Yeah, I've seen him 15 times.
Oh my gosh.
What?
He's phenomenal.
I couldn't tell you a singlesong that guy sings.
He'll know.
I bet you when you hear him.
You'll be like, oh, I didn'tknow he sang that I didn't know.
And he does a couple of reallycool covers.
Uh, yeah.
He'll, does he do any the ball?
Does he do any Johnny Cluelesscovers is the question.
No, I won't let him.
(03:24):
Yes, the intern speak whenspoken to.
Well, I recent, I recently, uh,heard one of your episodes.
You guys were talking musicdocumentaries.
And if you want to get up tospeed on Kenny Chesney, a good
one is, uh, the Boys of Fall.
Have you ever seen that KG.
No.
I love that song though.
That's the football song He did.
He, he did, made an entiredocumentary about it.
Nick Saban's in it.
They interview a lot of coachesand just the whole sort of
(03:47):
football persona, so, huh.
Pretty cool.
It's, it's a good one.
It sounds great.
Good pal.
That's awesome.
Yeah, I appreciate that.
Hey, where are you in the Mrs.
Stang when you go down there?
I have no idea.
Okay.
I think we're staying at theVenetian, which I think is
connected to the, uh, to thesphere.
It is.
Yeah.
Which is, uh, wow.
I said let's go someplace whereI don't have to do a lot of
(04:07):
walking.
Oh, it is Vegas.
You're gonna walk like crazy.
So it says you.
Yeah.
There's a lot of walking.
They have Ubers down there.
They do.
Yeah.
Hey, let's go, let's go walk.
The, what, what do they callthat?
The, the board or the strip?
The strip.
The strip.
Oh good.
It's any good meals.
KG one in particular.
And.
(04:27):
I'm gonna butcher the name ofthe restaurant, but Aaron Sip
runs our, our PR department.
He's wonderful.
He's been there.
Yeah.
Great guy.
Since day one.
He took us and I, when I say us,we were all invited TV and
radio.
Um, digital team.
There was probably 10 or 12 ofus.
Ryan Carter, Joe O'Donnell, youknow, the guys, and we went to
an Asian restaurant.
(04:48):
Aria.
Aria is right next door to wherewe stayed.
Yep.
And it was family style and Ithink it was called Dim Sue
Young.
Oh yeah.
It was incredible.
I mean, absolutely spectacular.
And, uh, they had these, John Ithought of you.
So we had this incredible meal.
We had the swan green beans, wehad uh, the short rib, we had
(05:11):
all the different stuff.
Rice and the end dumpling.
Like chocolate thick.
Like have you ever had a lavacake?
Jesus, I think you're gonna havean material inside.
The lava cake is inside thedumpling.
Oh my gosh.
It explodes in your mouth.
Okay.
Easy.
It was incredible.
Easy, big fell.
I'm sorry.
I'm sorry.
Sounds, sounds delicious.
Okay.
(05:32):
You know, family style means youhave to share with people.
Yeah.
Right.
How'd that go for you?
We did.
It went great.
Yeah.
We ordered a ton of food.
It was fun because I, I, Irecall a couple of times where
you and I have done family styleand it felt like you were most
of the family.
No, I teased, tease, I tease.
Of course.
Um, of course you do.
Hey, let's get to our guest.
(05:52):
We got a, uh, a very interestingcharacter on, the show today.
Very fitting too.
Very fitting.
Yeah.
I got sucked down the lip balmrabbit hole.
I had no idea how huge lip balmsare in the wor the number of
YouTube channels dedicated tolip balm.
It's unbelievable.
(06:13):
Yeah, I thought that there werea lot of podcasts out there.
There are a lot of influencersthat are out there.
Given their review.
Some woman named the Lip BalmQueen Well has 1900 lip balm
videos, and she gave really highmarks to kind lips.
Nice.
There we go.
Which is Transition, which is acompany that was created by.
(06:35):
Our new friend Josh Newman.
Josh, welcome to the KindnessChronicles.
Welcome, Josh.
I didn't even know there wasthat many, uh, lip balm.
I didn't even know the lip balmqueen exists, so that's, that's
news to me.
I'm learning today.
Well, wait a second.
You sent her all five of yourflavors.
Her favorite of course was is itRaspberry Lemonade.
We don't, I mean that the old, Idon't, honestly, if we did that
(06:57):
would've been years ago, fiveago.
It was, it was five years agothat she posted this.
But she really, she gave youhigh marks.
Individual.
Well, I'll take them.
So there you go.
Influencer marketing Josh.
That's the new thing.
You gotta get on those YouTubersthat have a lot of followers and
if they're giving you goodreviews and drive sales, I
really suck at marketing.
So I, I can make lip balm and I,I'm stuck at everything else has
to do with business.
(07:17):
So let's start with why are youin the lip.
Balm business.
Oh, how did that happen?
Yeah.
I ask myself that every day.
you know, I, I never thought,going to high school and college
when I was, uh, I never thoughtI was paying for that tuition
that I was gonna, you know,going to the lip balm business.
And, and after, uh, you know, Ithink I was in my early thirties
and I was kind of tired of.
(07:41):
I looked at my hand one day andI was toying a lip balm.
I was like, I've never found alip balm that I like.
I've always, I've always likedthem, but I, I can't be rocket
science to make a lip balm thatactually works.
And so, came up with a, with anidea and my mom happened to call
me.
And, and, uh, at the end of theconversation I said, Hey, I
think I wanna start a lip balm,lip balm company.
And she got off the phone aboutas quick as you canbra.
(08:07):
Uh, so, but the next morning myphone rang.
It was 6:00 AM.
Picked it up.
Like, who the heck's calling me?
So early 6:00 AM my mom again.
So soon somebody had died sincemom's calling me at 6:00 AM and
I said, Hey, you okay?
And she said, yeah, she's been,I've been up since 3:00 AM I
couldn't wait any longer to callyou.
Ooh.
Like, I had the most vivid dreamI've ever had in my life.
And so I'm like, well, crap, I'mgonna be the one that dies.
(08:29):
Not, yeah, it's not anybodyelse.
And uh, so she said in thedream, I was young, got in this
massive fight, said.
Which of course I jumped in andsaid, well, she probably
deserved it, of course.
And um, you know, she said, formy punishment of saying to mean
thanks to my sister, I had towrite the law of kindnesses on
my lips.
And so I still honestly waslike, come on, why you call me
(08:50):
at 6:00 AM to tell me thisdream?
And then she goes, I think ifyou're gonna start a lip balm
company, you're supposed to callit kind lips.
Come on.
Whoa.
And I, and I was like, I thinkyou're right.
Like obviously lip balm goes onyour lips, your words passed
back through.
And yeah.
And, and I was like, shecompletely redeemed herself from
the, from the day before whenshe dismissed my brilliant start
(09:10):
lip.
And um, yeah, so that's how itstarted.
I got off the phone, went toGoDaddy and kind lips com was
available, picked it up and Iwas like, alright, now I gotta
learn how to make lip bal.
How, how does a person make lipbalm?
What goes into it?
That right.
How did you reverse engineer?
I heard that you reverseengineered a number of lip balms
that are out there.
(09:31):
I'm assuming chapstick.
Hey, wait a second.
Yeah, no, I Did you do?
Hold on.
Did you do research?
That's what you know.
Show prep.
I don't know about this.
Jeff, John.
John and Steve.
You guys gave me heat abouttaking notes.
There's so much wisdom in thisshow.
I don't want to miss a.
But, uh, I'm sorry.
(09:51):
Josh hired Josh.
I just have to tell you thatone, we pride ourselves on no
show prep.
Minimal.
Well, we checked out thewebsite.
You do minimal.
I, we actually, I did, I didmore show prep for kind lips
than anything.
I love the website.
I love all of this.
Anyway, so back to how do youmake lip balm?
Yeah.
Yeah, you just mix it, you know,I guess everybody can do it
different, but you find, I was,I'm kind of a minimalist.
(10:13):
I was like, well, you know, Iwanna make something that
actually works because lips Ifound I'd use it 30 times a day.
I'm like, I just want somethingI can use five times a day.
That actually works and.
So, you know, I startedresearching what ingredients go
in all these different lipbalms, and then just kind of, if
the ingredients weren't organicor natural, I didn't want it.
And so it'd be like, all right,if I got olive oil and, and uh,
(10:36):
sunflower oil, do I need both?
It's like, what's the betteringredient?
What's healthier, what lastslonger?
And just kept, you know, in myopinion, using common sense to
make a product that would be.
The least amount of ingredientsand be the most impactful that
it possibly can, you know, forthe external.
And then obviously knowing theintention of it was the internal
(10:57):
as well, to be that reminder to,to be kind.
So, I'm assuming it's organic.
It's, of course it's, yeah.
With USDA certified organic.
How, so, how does that processgo?
How do you get somethingU-S-D-C-U-S-D-A certified,
there's a couple differentorganizations that kind of
handle it, but there's, youknow, you have to file paperwork
(11:17):
when you buy the, the wholeingredients.
So the individual ingredientshave to come certified and then
you have to submit your, a fewof everything.
Oregon til company thatcertifies it organic and so you
can use that symbol.
Interesting.
So, I mean, in all honesty, Icould put organic on it, but I
couldn't put USDA organic on it.
(11:38):
Okay.
Yeah.
So without having to send inthat paperwork and do all that
business.
So, very cool.
To be honest, I've learned, andthere's a lot of, there's a lot
of stuff that you, I feel likethere's a lot of people that use
a lot of different marketingterms that aren't as, you know,
when they say stuff natural orthey even use some terms.
(11:58):
Going in that industry.
But yeah, my wife is in the foodingredients business and the,
the use of the word organicapparently.
Has, uh, you know, there'sdifferent levels of organic.
Yeah, yeah.
Which is, I, I just find veryinteresting.
Okay.
Well, natural people say, oh,it's natural.
And that's pretty much anythingthat you can touch is natural.
(12:19):
It's, it's like, oh, okay.
All natural.
That's, uh, yeah.
It's like me all natural.
Hey, uh.
Another question.
That is always been a concern ofmine.
I have heard of people that getaddicted to lip balm, like
addicted to power.
Oh, come on.
No, I'm not kidding.
Oh, yeah, my wife is.
Oh, yeah.
(12:40):
I mean, is is, is it possiblethat when you start using lip
balm you have to continue usinglip balm?
Is there something to that Iknow that there has, there's
some stories out there that youcan, uh, do some more research
and look into, but it soundslike there's some companies that
had at one point put like,fiberglass, oh my god, in their
(13:00):
bones, and it would kind of cutyour lips and, and so you'd
force you to use more.
It's like school tobacco.
There's companies out there nowthat.
That even have alcohols in theirlip balms, and so it dries out
your lips.
Oh, that's, so it forces, itforces you to use it more.
Um, it's not very kind, youknow, none of the No.
Of larger, yeah, not kind.
So, but I think at the end ofthe day, uh, you know, it's
(13:20):
probably like anything, if you,if you use it every day, you're
gonna, probably, your body'sjust gonna get used to using it.
If you just, if you were on adesert island and didn't have
access to lip bal, you probablywould.
Your body would figure it out.
I, I imagine.
Well as this is the, theKindness Chronicles.
What I'm most intrigued with isthe sort of the, uh, the flip
side of the kind lips brand thatyou've created and how you've
(13:44):
used it for charitable purposesand for purposes in schools.
You had mentioned a story, uh,during our prep Wow.
about, a teacher or, you know,the students that have.
Received the kind lips in theclassroom and how they use that
to, change behaviors, let's say.
Yeah.
Yeah.
Tell us that.
Yeah, so we, um, you know, aboutthree months into starting the
(14:07):
company and, and I.
Order on my website, and it wasfor 33 tubes.
And that was the biggest orderthat I had at the time.
And I was pumped.
And, and, uh, I remember this,this lady, and she reached out
the same email, reached outabout three months later and
said she wanted to have aconversation.
I was like, crap, I'm gonna getsued.
Oh, no.
Turned someone lip screen, youknow?
And, uh.
(14:29):
So she says that we get on thephone and she's like, I'm a,
she's like, I'm a third gradeteacher for 18 years, and I had
the most behaviorally challengedclassroom that I've ever had
said, I, I saw your kind lipsand I gave every one of the
students a, a tube and we did alesson on you never use it, just
be kind words.
And, and she said it was reallycute.
They keep it in their desk and.
Give their little deskmates acompliment whenever they take it
(14:50):
out and use it.
And she's like, but what endedup happening organically is, um,
whenever the, a student wouldact up or do something mean, the
other kids would tell'em to puttheir kind lips on.
Ooh.
And she said it acted as abuffer instead of starting any
kind of a fight.
The kid that was told that wouldlike self-reflect and she's
like, it went from being themost challenged classroom to one
(15:12):
of the most wellbe behaved cWhat strategy?
So brilliant child psych.
Yeah.
Like, well, if this worked forher school, like, this can work
for any classroom.
And so that was kind of whenour, our school program was
born.
And, and so obviously, you know,knowing that each tube's a
reminder to speak kind, um, we,we were, we were donating 20% of
(15:32):
our profits to local charitiesand organizations.
Um, pacer and new.
Now we made that officially anonprofit so that we're, you
know, we're donating tubes toschools.
Some schools are purchasingthem, but we have a an eight
lesson program where it uses alip balm as just a behavior
(15:52):
modification tool to teach kidsto, in all honesty, it's about
70% teaching kids to learn howto be kind to themselves.
'cause what I've learned in thisis that most human beings
aren't, aren't kind tothemselves.
They're, they're kind of peoplearound them.
But it's, you know, whenever wewe're not truly kind to
ourselves, that's when, when weseem to lash out at other
people.
(16:13):
So we're trying to teach kidshow to learn how to love
themselves and be happy with whothey are so that, uh, we can end
bullying and in the schoolsystems.
It's such a great idea too,Josh, because it's, it's a treat
for kids, but it's not candy.
It's, it's something that theycan have for themselves.
It's theirs.
I remember when we were in gradeschool, all the girls had their
little thing, you know,chapstick and whatever it was,
(16:34):
and all these different flavors,and it was like, that was like
their treat.
So you're, you're essentiallyproviding these kids with a gift
for themselves and, uh, it's notgonna.
Interfere with, you know,they're not gonna get it taken
away for chewing it in the classor that it's just such a great,
it's a great concept and it'ssounds like it's working really
(16:54):
well.
Well, if I can just add, it is atreat according to the lip balm
Queen.
Because, yeah.
During her review, she mentionedthat several of the flavors were
like putting candy on your lips.
Ah, and, and I, but I mean, she,that was, she was highly
complimentary of the flavor ofthose lip balms.
You know, on the topic ofbehavior modification, are there
(17:16):
certain, oh, there we go.
Are there certain flavors usingfour syllable words, certain
flavors that, uh, createdifferent behaviors?
I don't know.
I was just.
Uh, laughing, especially withthe alcohol, like colors comment
earlier.
Yeah, like colors and numbers.
Yeah.
No, like a color can affect yourmood.
Right.
Is it, have you done anyresearch on that?
Are you finding any of that?
Josh?
No, we haven't done any re youknow, I actually did, uh,
(17:38):
that'll give you something todo, Jeff.
When I first started, I did, Idid a flavor and I called it
First Kiss.
Yes.
Ooh, ooh, nice.
Trying to evoke a, an emotionalresponse to what people, you
know.
Remember it was like a cherryand raspberry mix, nobody know
what the flavor is, so I keptgetting questions about what
flavor is it?
And so then I was like, allright, well.
Fun experiment, but I'm nottrying that again.
So, Josh, when you were talkingabout the story about your mom
(18:01):
calling, you said anotherharebrained idea.
Were you a kid that had a lot ofideas and just they came, came
to you?
Tell me about that story.
Yeah.
I'm always, I've been anentrepreneur since I was just a,
a little kid and always tryingto, probably more thinking about
how to get outta work than to,than to do work and, but always
just trying to think ofbusinesses or things to come up
(18:22):
with.
So, you know, I, I told her alot of ideas across over the
years, and so that was nothingthat was new for her, which is,
you know, I, I knew it was asignificant idea.
I felt like it was, you know,but, uh.
As soon as she called me withthat dream, I was like, well, I
just have, I'm best follow up tothat.
You know, I, I worked for 19years at Salesforce and, um,
(18:42):
there was a lot of parallelsbetween your story in your
thirties.
Um, keep being inspired tochange.
Uh, mark Benioff, who startedthat company, who started at
Oracle, have you heard of him?
Oh yeah.
Okay.
Well, he, the, the short of theshort story is that he was at
Oracle.
He needed some time away.
He asked Larry Ellison, who wasthe CEO at the time, I just need
(19:03):
a sabbatical.
And he went to India and heended up in a hut with a friend
of his in, in this, uh, ladyguru kind of saint.
Um, listened to their businessplan and said, make sure you
give back.
And he ended up then coming backto Washington, DC and was, you
know, Washington DC Ums Seminarof business leaders led by Colin
(19:24):
Powell.
And he heard that same message.
Make sure you give back, you're,you're.
Powerful people.
And then he had a dream.
He was in Hawaii.
He loved Hawaii, and he had adream, and the dream actually
inspired him.
He had received a book fromamazon.com, which had just
launched, but instead of booksand products across the tabs of
the Amazon website, he sawaccounts, contacts,
(19:47):
opportunities, and all thedifferent.
Uh, functions of his CRM systemthat he was then to create.
Now here he has 70,000 employeeslater.
and giving back, exactly.
Giving back.
So he started a 1 1, 1 model.
That, that was what I wanted tolet you know is that 1% of their
profits, 1% of their product,and 1% of their employees time
(20:07):
give are given back.
But I, in my show prep, I know Iwasn't supposed to do a lot.
Jesus, but you, you had said youdonated a portion to
anti-bullying campaigns, and soI, I wanted to just, that's a
kind of a long-winded, uh,question, but.
Do you have more you can shareon that?
Yeah, so when I, to answer yourquestion about that, you know,
growing up I was a little kidand, and I got a dollar a week
(20:30):
for allowance, had to do choresand, uh, and so we'd go to
church on Sundays and my parentsalways made me bring 10 cents.
And, uh, I hated it.
But as I, as I got older, it wasjust kind of one of those things
that I had, um.
Just kept doing.
And so when I was in, I was inreal estate before for this, for
(20:51):
about 12 years, and, and everytime I got a commission check,
I'd give 10% right off the top.
And nobody ever knew it.
It wasn't like I told anybody,but as I got more successful in
that business, I was like, I, Iwant to give more than 10% just
to push myself and.
So I started giving 15 and, andthen every once in a while I'd
give 20, but I couldn'tconsistently get myself to give
(21:12):
20%.
So when I started kind Lift, Iwas like, I just gotta give 20%.
I just gotta figure out a way todo it, build the business around
it, otherwise I'm never gonna beable to back into it.
So, so we just started giving20%.
Uh, that's very cool.
Very.
So here's a question.
So you said you had an allowanceof a dollar a week.
Yeah.
Were you born in the 1930s or,um, where were you born?
(21:36):
You know, I'm the second oldestthat, well, my parents had six
kids and so I, the secondoldest, born in 79 in Oklahoma.
Oklahoma.
So.
You know, you know that's wherethe wind wind comes sweeping
across the plane.
Have you ever heard that, right?
Mm-hmm.
Oh boy.
Here we go.
Kg.
You must have a question.
You've got, you've got, I got alot of questions.
(21:57):
I, I guess kissable lips, he'sgot lips I'm most intrigued.
Well, and the first kiss one I,I dated a gal, uh, who had a lot
of aqua on sot.
Um, no, but the flavor thing I'mintrigued by because I, I'm a
big CHAPSTICK guy.
I'm not make the switch overnow.
This is a much better cause,much better idea.
(22:20):
But Josh, like, how do you guyscome up with the flavors?
Do you look over the fence andsee, okay, what are they doing?
Like CHAPSTICK is an all timer,right?
They're the, they're the goat.
Um, yeah.
How do you come up with the, allthe different flavors to, to
keep this business kind ofchurning?
Well, I get to make all thosedecisions, which is fun.
So I, it's whatever I feel like,so I, you know, came up with
(22:42):
like, what are kind of some, youknow, we have a mint and, and we
actually have mint.
I have a mint, mint t mymarketing.
It's extra minty.
Yeah.
And I, I remember I was onvacation once and I got mahi
mahi and I said, why is it, whydo you call it twice?
And he goes, it's so good.
We named it twice good enoughfor mahi mahi.
That's pretty good.
Good enough for mint.
(23:02):
Mint.
Yeah.
So that's a, that's a reallyextra minty one that I've got a
sweet mint, which is a lightermint, a vanilla lemon.
You know, we did do raspberrylemonade, which was really good.
Strawberry.
I just launched a, a cherryflavor, so Chapstick.
Okay.
So, yes.
Yeah, it really, honestly, it'snot rocket science.
(23:22):
I don't wanna recreate thewheel.
I think most people either wantmint or cherry or vanilla.
Have you ever considered was myfavorite?
Have you ever considered a, uh,bacon double cheeseburger from
Culver's flavor?
Oh, asking for a friend.
We can work one of those up foryou.
We'll let you.
So how, how, where do you getthe flavors?
Like, do you have a supplier offlavors?
(23:44):
What, how does one find theflavoring houses?
So, yeah, so like I have a, abubblegum, I made a bubblegum
flavor because we use that onein the school systems and the
kids liked it.
So it, it's a little bit morechallenging to do kind of the
more, some of those flavors whenwe, we do everything that we use
is organic, so to use like anorganic flavor, um, it makes it
(24:05):
lot more challenging.
But I'm, I'm just not willing tocompromise the, the integrity of
the, the health of it, justbecause, and people don't
realize this, like you, youswallow, you swallow a lot of
that lip balm that goes on yourlips.
And so I'm, I'm kind of a, youknow, I, I believe that you
shouldn't put anything on yourbody that you can't put in your
body.
Yeah.
(24:25):
Granola types.
And so, um, yeah, so, you know,there's people that.
A or different stuff that havepetroleum in it and your body
doesn't really digest thatpetroleum, so that stuff sits in
your, sits in your gut.
Vaseline, I wouldn't, I wouldn'trecommend, uh, putting Vaseline
on your lip, even though that'swhat my mom used to do to me
(24:47):
when I was a little kid.
Oh yeah, for sure.
We've come a long way day nowthat they do.
Yeah.
Yeah.
So, sometimes our show takes aweird turn and I'm about to take
one right now.
Let's go.
But it's about flavors.
No, hold on everybody.
No, no.
It's about flavors.
I have a brother-in-law whoworks for old Dutch.
The different crazy potato chipflavors that they come up with
(25:07):
it at Old Dutch, he just broughtover something, I swear to God,
and we can sample it when weleave here.
It's called Gas Station Hot Dog.
Oh, gas station hot dog chips.
And apparently it's superpopular.
You know, like those roller dogsovercooked a dog and a roller.
Yeah.
(25:27):
I'm so hungry.
I could eat a hamburger from agas station.
From a gas, yeah.
Sushi from a gas station.
But I, I am just as a person of,significant proportions, I am
very fascinated with the wholeflavors thing.
I'm just a stickler for that'cause I've, you know, when I
was before I made a lot moremoney before I left that I was
doing and, and wanting into kindlips and so I got, got kind of
(25:48):
accustomed to a pretty bougielifestyle.
Nice.
I I, I kind of just to joke alittle bit, but I was like, I
never understood, I've neverbeen married, but I so never
been divorced, but I neverunderstood why.
My guys had to give away half oftheir stuff.
It never made sense to me.
And then when I divorced realestate and started a a, a small
business, I was like, now Iunderstand.
Get used to a lifestyle.
Like I can EA little bit more.
(26:10):
Yeah.
there's nothing.
Honestly, back to like you, Iwouldn't put anything in there
that you wouldn't put on yourbody.
So yeah, I mean it's all justnatural, whole ingredients.
No flavor or No, no dyes, no, noweird flavorings.
Everything's organic and, andreal.
I just ordered 500 kind lips,uh, from Josh.
And you know how like when werefer to, uh, facial tissue as
(26:35):
Kleenex, regardless of what thebrand is?
Yeah, that's a problem.
Do people ever refer to kindLips?
As you know, that kind lips,chapstick.
Are you okay with that?
All the, you know, I, I learneda long time ago to not, I don't
really worry about a whole lotanymore the older I get, and so
that, that was one of thebattles I didn't wanna fight.
And, but one of the cool thingsthat, that I love with our
(26:55):
school program is.
We're, we're one of the firsttimes, because we do a, I mean
like second grade is, uh, a bigyear for our program, and one
thing is what research showsthat that human beings learn
about, which is kind of scary.
About 85, 90% of what they'regonna know their entire life by
the time they're eight yearsold.
(27:15):
Sounds about right, is like.
Yeah, let's, let's get in therewhile they're young and
impressionable and let's teach'em, you know, just whenever
they're touching their lips orusing lip balm to, to speak kind
words.
I love it.
Great to themselves and their,and their friends.
And so, um, but also like theirfirst experience with lip balm,
this kind lip.
So one of my big hairy,audacious goals is, you know, in
20 years, like no one's gonnacall anything Chapstick anymore.
(27:38):
They'll call everythingkindness.
I love it.
I love that.
Good.
A good goal.
So Josh, you, you we're justtalking to you, getting to know
you now.
You seem like a, a pretty laidback guy.
You seem like a guy had a greatidea and for however you've done
it, you you maybe you, you aremore motivated than you sound.
You just sound like it's allkind of happening.
(27:58):
You also sound like you'rehaving a great time.
How, how, how has this changedyou?
This, this business and Oh man.
How much time do you got?
All the time you want?
It, it, it, honestly, the, thecompany has been a reflection
or, you know, a lot of it isreflected like my own growth
(28:19):
journey, even from, you know,and, and knowing after my mom's
dream and kind of how I startedto reminder to speak kind words
as, as I remember over, overCovid time and I was, I was in
the bathroom washing my handsand I didn't wanna look at
myself in the mirror.
Like, man, like I'm not evenkind to myself and I'm out here
telling people they need to bekind to everyone else.
(28:40):
And so I really, wow.
Really had to start going downthat journey of like, how do I
learn how to be kind to myself?
And, and then that's when ourschool program kind of took a
turn and went from teaching kidsto, to love the, or to be kind
to their, their classmates toalso learning to be kind to
themselves because like, I don'twant these kids to be, wait till
they're 40 years old to have tofigure this out.
(29:01):
Yeah.
truth be told, I caught a glanceof myself in the mirror with,
uh, my shirt off.
And let's just say I wasn't verykind to myself.
Sorry about that, people.
Oh, no.
Yeah, I know.
That's that's a terrible,terrible picture that we just
painted.
Um, one last, I I have one lastquestion.
how do you connect with theschools?
(29:22):
it's all word of mouth really.
So schools reach out to us,their teachers reach out or
parents reach out'cause theyknow, you know, what the
intention of the product is.
And so then we go in and, and weopen source like all the, we
have like eight videos and allthis curriculum and so we source
it and we schools, we do evenwholesale.
(29:42):
So we're really just trying tolike, I just believe so much
that it's gonna have thatimpact.
Yeah.
It's an investment.
Enough stories where it does.
So it's like my, I, again, Ididn't leave what I was doing
to, to start this, to, to makemoney.
This is about mission and notmoney.
where can you find kind lips?
I'm sure you can find'emprobably all over your house.
(30:04):
The Amazon, like in Minnesota, Imean, we're probably in like
three or 4,000 boutiques acrossthe country, fresh times.
Wow.
Wow.
I've said that.
That's cool.
Fresh, timely, honestly.
Never done any marketing, so I'mjust starting to, I, I love what
I'm doing.
I, I get to do this every day,but also it's, I, I'm a
visionary, so I've got, youknow, I just keep wanting to
(30:24):
ideas.
Stay focused.
I see a squirrel and you know, Istart chasing it type deal, so.
So were you going to theseboutique stores and just saying,
Hey, will you sell my stuff?
Is that how you did it?
The first three I did, I went inmyself, brought in a box of lip
balm and I was like, okay, thistook way too long.
I need to figure out how to.
(30:46):
So I just started emailingpeople photos of the product and
mailing samples and just,honestly, it's just been like
waking up every day and be like,okay, how do I, how do I figure
this out and how do I do this?
So it's, I have no idea what I'mdoing and just trying to get a
little bit better every day.
and whatever people say thatthey need.
And it's like, oh, like, likethe school program.
It was like, that was not myidea I've got a couple of
(31:08):
friends that are teachers.
This is Jeff.
And, um, I was intrigued withwhat you said.
It's the intern.
That's right.
The 50 plus.
Uh, I'm on my own sabbaticalright now, so trying to figure
stuff out.
And I'm on the KindnessChronicles, so hopefully for
whatever things get better foryou.
That's right, that's right.
I've got some teacher friends.
can a teacher just organicallypick this stuff up and then what
(31:31):
would they get from a curriculumand then do they.
Like teach a 15 minute sessionor what?
I'd love to a little bit morebackground on that.
Yes, we've probably been in overa thousand class, a little over
a thousand classrooms and, andjust continued to get feedback
and be like, how can I do this?
And, and most of it, schoolswant something that's super easy
to implement.
That was the number one thing.
And so.
(31:52):
Um, set it up.
So there's eight differentvideos.
The videos are like five to sixminutes long.
Um, kids get the lip balm afterthe first one.
They have to go around and giveeach other compliments and they
high five after it.
Wow.
I love that.
So there's a lot of science thatcreates new neuropathways.
Yeah.
For it.
And you know, so then the next,after lesson two, they have to
give themself a compliment tosomebody else.
(32:14):
And that's usually when it getsreal, the work gets real.
Wow.
Because people aren't goodcompliments to.
A genius man.
I think it's really smart.
That smart think is awesome,really.
And, and such a f comes fromsuch a great place.
Yeah.
I just, this is such a perfect,uh, thing for our, our podcast
to, to, to spread this is whatwe want.
Has there ever been a a feelingthat you need to go beyond just
(32:36):
lips like kind pits or kindfeet?
Um, you know, you know how, youknow, that's a great idea.
Kind feet.
Yeah.
Kind feet.
Be good to your feet, like,yeah.
I don't know.
I just do you know, we're onthat top.
I started, uh, min, a littlething called Minnesota Kind, um,
and then had a state fair boothlast year.
(32:57):
And so I started, wait a second.
I saw that.
Yeah.
And started trying to push,because I was like, well, why
can't we, uh, start puttingthese signs around the North
Loop that say, like, be kind,say hi, and just really trying
to create interactions and Yeah.
Different stuff.
So, so there's all sorts ofideas we could do.
Josh, you had a, did you have abooth at the state fair this
year?
(33:19):
Did you have it backed by likethe blue barn?
Yep.
Yep.
Exactly.
Good memory.
That is why I have, I swear toGod upstairs I have a tube of
kind lips.
See, I'm not kidding you.
When I first, no way.
I swear to God kg you might havebeen with me.
It's very familiar when we werethere.
The day that maybe you're right.
Actually, when we went to thefair and we had to go back to
(33:39):
that goddamn did blue Barn, didyou guys go to a kissing booth?
Yeah, I did.
I bought some, actually you gotme a stick.
They don't have that anymore, bythe way.
It was a, it was a raspberryflavor I think.
I don't know what flavor it was.
I'm gonna find Strawberry.
Strawberry Ranch, something.
I I, this, it's all coming to menow.
(33:59):
Yeah, he's, and the reason Ibought it, I had no idea.
The reason I bought it is I wasthe packaging.
It was the packaging.
Yeah.
It looks great for I thoughtkind hip.
This is cool.
For sure.
I remember it and it was onlylike five bucks.
It was a good deal.
Yeah.
It was awesome.
Yeah, I remember that.
That's funny.
That's great.
You gonna be there again?
Heck no.
One and done.
(34:22):
if I'm anything, I'm honest, toa fault people would tell me,
but I'm not going back to thestate fair on that, on that side
of it.
We got a friend, who owns astore called the Minnesotan,
Corey Roberts.
And, he has got himself quite a,program out at the state fair,
but.
Getting into the state fair isquite a process as well.
And we'll save that for anothershow.
(34:43):
Yeah.
Summertime it is.
Uh, kg, you got any finalquestions?
No, I, I think again, justmaking sure we can direct our
listeners to, to get involvedand to order some, I think that
if we can just make sure we havethe, the website, the
information.
Uh, one more time, just becauseI believe it's such a good
cause.
I don't wanna throw one thingout there too for, and you guys
(35:05):
have got teacher friends orparents that have kids.
So if you go com on our websitethere's a, it says school
program.
Mm-hmm.
And parents and everybody canwatch all the videos.
They can, everything's opensource, so like they can see the
discussion questions.
And like the kindness pledgeeverything there so they, they
know what they're getting.
So even if a parent wanted touse birds bees and they've got
(35:28):
a, they've got a, you know,computer at home, they can have
their kids sit there and watchvideos and, and the parents can
do it with them.
I want this stuff to be outthere and have an impact.
God, this is just fantastic.
I, super cool.
Good idea, idea.
My son's fiance is akindergarten teacher, so, uh,
there you go.
I will, uh, direct her in that,uh, out in the district.
Great idea.
How about this?
I'll sponsor her classroom.
(35:49):
Oh my God.
You heard it here, man.
Okay.
That's, we're gonna, I will sendyou the, uh, the document.
Uh, this is a contractualobligation.
There's been an offer andacceptance.
Yeah.
I love it.
We we're gonna pump this upthough.
This is great.
A what a cool idea.
Yeah.
Super fun.
All right, well, great thing.
We've given them 40 minutes andthat's probably more than they
deserve, right?
Isn't that what we always say?
(36:11):
That's good.
That's good, John.
Alright, Josh, it's been apleasure chatting with you.
Thank you.
Thank you so much for your timeand, uh.
I look forward to, uh, to seeingyou sometime soon.
We'd love to have you come toour event on May 21st.
Yeah.
Uh, at the, uh, the MasonicHeritage Center, we're gonna be,
uh, handing out those, kind lipsto, all of the students.
(36:33):
Um, would love to have you come.
We got the live podcast.
I think KG might be on his wayto the Kenny Chesney.
Uh, concert on the 21st.
I've delayed my journey untilthe 22nd because I'm, is it
possible the wild might be stillplaying at that point?
Not a chance.
Ah, stop that.
They might be John.
And if that's the case, there isno Cheney.
(36:54):
Oh no.
Let's just all calm down.
It's one, one for a reason.
I also want to remind everyoneto, uh, jump onto the Facebook
page, uh, and give us somefeedback.
Give us some, you know, give ushow we're doing.
Give, let us know what's goingon.
Uh, rate our podcasts on Appleand Spotify.
Yeah, I think we're, we're 4.8.
That's pretty good.
We want, it's better than mostUber drivers.
(37:15):
We want to hear from you so.
Please send us some stuff.
We, somebody gave us a one star,four OUTTA 10 is about as high
as I've ever been rated in mylife.
So I'm feeling great right aboutnow.
Yeah.
But that's on a scale of 10,Kevin.
Four point.
That's what I said.
I said 4.8 outta 10.
That's about as high as I get.
I looked in the mirror.
I see it too.
So I have more than doubled.
Uh, my uh.
(37:35):
So thank you again for all thebe kind.
Be kind to yourself, Kevin.
That's right.
Be kind to yourself.
Alright Josh.
Thanks Josh.
Thank you.
Kg.
Nice talking to you.
Intern Jeff.
Always fun guys.
No more for syllable words.
Thank you.
To be here.
Thank you.
And off we go.
I'm a down for us.
Thank You'all.
Goodbye.
and off we go.
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