In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding.
From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk’s enthusiasm for non-alcoholic craft beers with spooky seasonal vibes, this episode is packed with insightful design breakdowns. Listen as they:
- Celebrate standout packaging from brands like Go Brewing, Rogue, and Dunkin’s innovative spiked latte line.
- Discuss the creative risks (or lack thereof) in the seasonal branding world.
- Highlight clever typography, textures, and storytelling elements in limited-time packaging.
The conversation doesn’t stop at beverages! Kirk and Andy also reflect on what makes seasonal designs resonate emotionally with consumers, the importance of nostalgia in marketing, and the missed opportunities of brands playing it too safe.
Crack open your favorite fall drink (pumpkin or not) and join the fun! 🍂✨
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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