In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven.
Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an afterthought — even when the product’s not done yet. From the gold-topped packaging to their public benefit corporation status, Fabric is trying to do things differently, on purpose.
We get into:
- The brand’s unexpected founding story
- What it takes to launch a cannabis beverage in a fast-moving, weirdly regulated space
- Their approach to naming, product design, and mental health advocacy
- Why being “cool” actually matters in CPG branding
- Microdosing vs full-dose THC (and who’s drinking the 10mg cans)
- Lessons from collaborating as design-first co-founders
Whether you’re into brand building, THC beverages, or just want to hear how creatives launch real products, this one’s worth your time.
Website: drinkfabric.com
Instagram: @drinkfabric
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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