Lindsey Meredith, Logo/visual Brand Identity Designer, Letterer, Illustrator

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In this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations.

From growing up watching her father pinstripe cars to becoming an expert in brand identity, Lindsay shares how her early exposure to lettering and design shaped her career. She walks us through her journey—from starting in screen printing to navigating the challenges of freelancing and ultimately honing her niche in sports branding and custom typography.

We dive into:

✅ The impact of early artistic influences and how Lindsay’s dad’s craft set the foundation for her career

✅ The evolution of her work, from offset printing to digital illustration and custom lettering

✅ How she balances branding, illustration, and lettering to create unique, memorable logos

✅ The power of self-initiated projects and why personal work can attract dream clients

✅ Lessons learned from building a sustainable freelance business

✅ Why animation and 3D design are next on her creative radar

Lindsay also shares insights into her design process, how she captures the essence of a brand, and the importance of presenting work in context to help clients see the bigger picture. Plus, we geek out over the Omaha Supernovas, her sports branding projects, and what it’s like to see Jason Derulo rocking one of her designs.

If you’re a designer looking to carve out your niche, embrace creative exploration, or break into sports branding, this episode is packed with valuable takeaways.

🔗 Learn more about Lindsay Meredith: https://www.linkedin.com/in/lindseykm/

View her work here: https://www.lindseykm.com/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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