Ric Valdez, Ocaso Knives: The Knife Junkie Podcast (Episode 618)

In Episode 618 of The Knife Junkie Podcast, host Bob DeMarco sits down with Ric Valdez, founder of Ocaso Knives, for an fascinating look at building a gentleman's knife company from the ground up. Valdez, who spent nearly two decades in the Cold Steel executive suite, shares how he identified a gap in the market for elegant, high-performance pocket knives suitable for business professionals and decided to fill it himself.

The conversation covers his impressive growth since launching just under three years ago, including expansions in booth size at Blade Show, new product launches like the Lucent automatic knife, and exciting partnerships with renowned designers. Valdez discusses his global manufacturing strategy, working with facilities in Taiwan, Italy, Japan, and now the United States, each chosen for specific expertise and capabilities.

The highlight announcement involves Andrew Demko transitioning from collaborator to partner, with plans for American-made knives featuring the signature shark lock mechanism.

Beyond product development, Valdez shares valuable insights about brand building, customer engagement, and entrepreneurship. His philosophy of building genuine relationships within the knife community, creating destination experiences at trade shows, and focusing on solving real problems rather than just making products offers lessons that extend far beyond the knife industry. The discussion also touches on future plans for expanding into adjacent markets like watches and pens, with the ultimate goal of creating a complete lifestyle brand.

This episode provides an insider's look at the challenges and rewards of growing a knife company in today's competitive market. Valdez's approach to balancing elegance with performance, managing multiple collaborations, and building authentic customer relationships makes this essential listening for knife enthusiasts, entrepreneurs, and anyone interested in successful brand building.

Visit https://www.theknifejunkie.com/618 for more, and find Ocaso Knives online at https://www.ocasoknives.com, on Instagram at https://www.instagram.com/ocaso_knives, and on Facebook at https://www.facebook.com/ocasoknives.

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