August 20, 2025 • 28 mins
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I walk you through exactly how I validate an online business idea before I ever launch it, using real data from places that actually matter. I use GummySearch, Reddit, and review sites like Captera, G2, GetApp, and TrustRadius to pull the true pain points and must haves for QuickBooks and Xero, then I run the same prompt across ChatGPT, Claude, Perplexity, and Manus to cluster the findings. The big three complaints are unreliable bank feeds, constant pricing increases, and poor customer support, while the must haves are clean invoicing, simple reconciliation, and easy cloud access with multi user collaboration. To show how fast you can move, I spin up a Carrd landing page on LazyBooks.com, wire it to Beehive for email capture, and put a simple message out for small businesses that hate bookkeeping. If you want a simpler tool built for businesses with zero to ten employees, join the LazyBooks waitlist below.
Try PickFu and get 50% off your first poll with code TKOPOD at https://www.pickfu.com/#_r_tkopod
30% off for three months with code CHRIS30 at checkout - https://www.beehiiv.com/chris
https://try.carrd.co/fs12zhlc
https://gummysearch.com/?via=chris-koerner
Enjoy!
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PROMPT: Your job is to act like a research assistant with agentic browsing and scraping powers. I want you to investigate public review sites (Capterra, G2, GetApp, TrustRadius, and similar) and extract real user pain points and “can’t-live-without” features for QuickBooks (Online + Desktop) and Xero.Steps:1. Scrape reviews across multiple platforms (Capterra, G2, GetApp, TrustRadius, Reddit, app store reviews if available).2. Collect at least 200+ recent reviews (past 2 years).3. Parse and cluster feedback into two categories: - *Pain points* (things users hate, churn reasons, frustrations, broken features, cost complaints). - *Must-haves* (the specific features or outcomes users rave about and would never give up).4. For each cluster, include: - Direct sample quotes from real users (keep them short). - Frequency (# of times it appeared across reviews). - Sentiment strength (light annoyance → dealbreaker).5. Summarize into a ranked list: - Top 10 pain points across both platforms. - Top 10 must-have features across both platforms.6. Call out any hidden gems — recurring insights from smaller groups that big competitors might be missing (ex: bank-feed stability, reconciliations, multi-currency, customer support).7. Deliver a final “opportunity map” — 3–5 areas where a slimmed-down competitor could wedge in, based on high-frustration/low-satisfaction pain points paired with still-high demand for core features.Output format:- Clear tables (Pain Points, Must-Haves).- Ranked lists with numbers.- A concise final summary with the best 3–5 wedge opportunities.Make sure all insights are backed with real review data, not generic summaries.At the end of your report give me your unfiltered unbiased take on whether or not I should start this business. Be brutally honest for me, and assume I have a 10x developer on my team, because I do.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What if you could see the futureas an entrepreneur?
What if you could know if your business was going to work
before you ever launched it, before you ever spent money,
before you ever took the risk and look like an idiot to all
your friends? Well, that's exactly what I'm
going to show you today. If you ever wanted to start an
online business, software, app, website, agency, anything that
lives on the Internet, but you didn't want to jump in with both
(00:21):
feet before knowing if there wasa market for it, if there was
demand for it, if you could be better than your competitors.
I'm going to show you all of thetools that I use on a daily
basis to validate these businessideas before ever launching.
So let's dive in. Also, if you're just now meeting
me for the first time, my name is Chris Koerner.
I'm a married dad of four livingin Dallas, Fort Worth.
(00:43):
I have started about 80 businesses over the last 16
years. Three of those have been worth
over $10 million and seven of those have been worth over $1
million. I am addicted to starting and
growing businesses, and this channel is engineered to share
my learnings, experiences, and tips and tricks with all of you.
OK, let's start by listing off all the tools I plan to use for
this video and then I'll show you how to use the tools in the
(01:05):
most strategic way so you can get the most out of them.
Let's start with the AI tools chat, GT, clod, perplexity, and
then Manas. In my opinion, those are the
four best AI tools if you're looking for a tool that can be
agentic, which means it can act as an agent, it can act on your
behalf to go surf the Internet and bring you back the most
relevant information. Now keep in mind that these AI
(01:27):
tools are only as good as the prompts I give them and they're
only as good as the places I tell them to go and extract data
from. You're going to see that my
prompts are very specific and I'm going to tell them to go
look at specific websites that are key to this whole thing
working. OK now the non AI tools I plan
to use will be pikfoo, gummy search, and Reddit.
(01:48):
Now keep in mind, you don't needan audience or a lot of money to
do any of these things. I'm about to show you.
And almost all of these servicesoffer free trials because we
even want to mitigate our risk while trying to mitigate our
risk as we learn which opportunities out there are most
likely to be successful for us. OK, now for the purposes of this
experiment, the business that I'm going to try to validate or
(02:09):
invalidate is a direct competitor to QuickBooks or 0.
Now QuickBooks is a bookkeeping software that you've probably
heard of. I can't stand it.
And 0 slash FreshBooks slash, all of the other QuickBooks
competitors out there just don'tseem to do it for me either.
So by the end of this video, I'mgoing to use building a direct
QuickBooks competitor as an example of how you can validate
(02:31):
or invalidate an online businessidea before ever launching.
And you can apply these exact same principles to whatever idea
it is that you may have. All right, let's start with a
prompt that I plan to use acrosssome of these AI tools.
Now, whether you're listening tothis or watching this, I'm going
to go ahead and paste this exactprompt in the show notes below,
so you don't need to subscribe or anything to see it.
All right, here's the prompt. Your job is to act like a
(02:52):
research assistant with agentic browsing and scraping powers.
I want you to investigate publicreview sites Katara G2 get app
trust, Radius and similar and extract real user pain points
and can't live without features for QuickBooks both online and
desktop and 0 steps. One scrape reviews across
(03:13):
multiple platforms and then it lists out all the platforms. 2
collect at least 200 plus recentreviews past two years. 3 Parse
and cluster feedback into two categories.
One pain points, things users hate, churn reasons,
frustrations, broken features, cost complaints. 2 Must haves
the specific features or outcomes users rave about and
(03:36):
would never give up. For each cluster, include direct
sample quotes from real users, frequency as in the number of
times that it appeared across reviews, sentiment, strength,
light annoyance or deal breaker or whatever in between, and then
summarize it into a ranked list.Top 10 pain points across both
platforms. Top ten must have features
(03:56):
across both platforms. Call out any hidden gems or
recurring insights from smaller groups that big competitors
might be missing. Bank feed, stability,
reconciliations, multi currency customer support.
Deliver a final opportunity. Map 3 to 5 areas where a slimmed
down competitor would wedge in based on high frustration slash
(04:18):
low satisfaction pain points paired with still high demand
for core features. Output format, clear tables,
pain points, must haves, ranked list with numbers, A concise
final summary with the best three to five wedge
opportunities. Make sure all insights are
backed with real review data, not generic summaries.
At the end of your report, give me your unfiltered, unbiased
(04:39):
take on whether or not I should start this business.
Be brutally honest for me and assume I have a 10X developer on
my team, because I do. And if you've never heard that
phrase 10X developer, it basically means a software
engineer that is 10X better thanyour average software engineer.
And it just so happens my brother-in-law, Justin, is
exactly that. I've worked with him on projects
(05:00):
in the past and he is just incredible.
OK, now I could paste this prompt across all of the AI
tools out there, including Grok and Gemini, but I think I'm just
going to get a lot of redundant responses here.
I want to use Manus because it does a great job of acting as an
agent for me. It's agentic.
I want to use ChatGPT 5 for the same reason.
(05:22):
Now I am a little let down by ChatGPT 5 but I've noticed when
I ask it to employ its ChatGPT agentic features it does.
If I don't then it won't becauseOpen AI is trying to save money
on their processing cost. I'm going to use Claude Opus 4.1
because I honestly think it is the best model in the world
right now. And I'm going to use Perplexity
(05:43):
because it does a good job at displaying large tables of data
and it works really fast. And I'm an impatient man.
OK, so let's go to Perplexity first.
I'm not going to use deep research.
I'm going to use Labs. Perplexity Labs is awesome
because it will automatically display data in different ways,
charts, graphs, tables, pictures, while also combining
(06:04):
these features with its core deep research features.
So I kind of get the best of both worlds.
It's like deep research but leveled up.
So I'm going to paste in the prompt and then move on to
Manus. It says it's going to take 11
minutes. You can see that I'm choosing
the agent feature on Manus, and I am using the free Manus plan.
By the way, I've had the paid version in the past, but I just
(06:25):
didn't use it enough to justify keeping it.
All right, Manus is working. Let's go to Claude Opus 4.1.
Hit the drop down. I have the $20.00 a month plan.
I've got the web search drop down checked, and I have the
deep research button checked. Boom.
All right, last but not least, chat GPD 5.
I'm going to hit agent mode and I'm going to go.
(06:47):
Claude has some follow up questions for me.
Am I interested in competing in a specific market segment,
Freelancers, small businesses under 10 employees, mid market
to 10 to 50? Yes, actually I'm glad I'd
asked. I should have included that in
the prompt. Businesses with zero to 10
employees. There are about 35,000,000
businesses in the United States and I think 30 of them, 30
(07:09):
million of them have no employees.
So that's my market. I don't care about the big
businesses when it comes to this.
Second question, what's your initial hypothesis for
differentiation? Lower price point, better UX,
that's user experience specific vertical focus or something
else? AI enabled?
Cheaper. I'm thinking $19.00 a month and
(07:31):
more simple core features only. It just never breaks.
If you've used QuickBooks, you probably have noticed that the
connection with your bank accounts always break and you
have to reconnect it. It's really annoying and I've
actually dug into that problem and it's very fixable.
Third question Claude asked is, do you have any specific feature
(07:52):
areas you're already consideringfocusing on?
I'm just going to say no, I'll leave that open-ended.
All right. If we check in on ChatGPT, it is
going going gone. It's moving pretty fast.
Perplexity has seven minutes left and manus is cranking along
as well. So while these cook, we're going
to go use these non AI tools. You're going to love these.
(08:13):
Also, I am not affiliated with any of these tools mentioned in
the video. I'll see if I can get some
discount affiliate links. If so, I'll put them in the show
notes. It'd be great if you could
support me. All right, I do have a gummy
search account. I'm logged in.
I'm going to purchase a day passfor $10.
Paid plans are 29 to $200 a month.
That's really not necessary. I'm just going to buy a $10 day
(08:35):
pass and it looks like I had quantity of two in my cart so I
accidentally bought a 2 day passAwesome.
OK, so if you've never scraped anything on the Internet, it can
be a little intimidating. There are tools like Outscraper,
Appify, scrape box, Gummy searchthat makes this scraping process
a lot easier. So what gummy search does is
it's built on top of Reddit to help better display things that
(08:57):
I might be looking for on Reddit, such as QuickBooks user
complaints that are most often repeated.
OK, I'm going to go ahead and activate one of my 2 day passes.
Then I'm going to go to the audience tab, make a new
audience, and I'm going to type in small business.
I'd like to find about 10 million or so total Reddit
subscribers across all subreddits related to small
(09:20):
business. So these are the small business
subreddits. I'm going to choose R slash
small business, small business Canada, business entrepreneur,
small business owners, business ideas, R slash side project and
that has 10.4 million members across these 7 subreddits.
That should be plenty. Create audience.
(09:41):
OK, now I just search for keywords.
I'm just going to search QuickBooks and then I'm going to
click on the patterns tab. Summarize 100 submissions.
So right now in a matter of seconds, it's going to summarize
21,000 words about QuickBooks based on what people have posted
in these 7 subreddits. OK, the most often repeating
(10:02):
pattern is seeking alternatives to QuickBooks.
OK, this is awesome. I'm immediately excited.
I didn't do any of this researchbefore hitting record.
By the way, this is all done fresh.
I'm trying to get into the habitof whenever I do cool stuff like
this on the Internet, just hitting record.
So seeking alternatives to QuickBooks #2 Concerns about
(10:23):
QuickBooks pricing and subscription issues #3
Integration of QuickBooks with other software. 4.
Building or considering alternatives to QuickBooks. 5.
Using QuickBooks for payroll andbookkeeping. 6 issues and
frustrations with QuickBooks. All right, let's try that with 0
now, which is QuickBooks biggestcompetitor?
All right, we're going to find patterns in 24,000 words about
(10:47):
0. The most common pattern is
people having 0 integration issues.
The second one is simply people asking for accounting software
recommendations. That's neither good nor bad.
Zero is popping up because people are recommending it, so
if I had to choose, it's more good than bad.
And then the other three patterns are just people looking
for software solutions. So immediately this is telling
(11:09):
me that people have serious issues with QuickBooks, but not
many issues with 0. So that can lead me down a
different rabbit hole. What do people love about 0 that
I could implement into my software?
Let's click on the sentiment taband see what the sentiment is
about 0 compared to QuickBooks. Also, what's cool about this is
you can click this track button here and you'll get e-mail
(11:29):
notifications if the sentiment changes or if new patterns
emerge based on the topic that you're following.
All right. The sentiment towards 0 in these
posts is generally neutral to slightly negative.
While some users appreciate its features like automatic bank
reconciliation, others find it too complicated or expensive.
There are also mentions of specific limitations such as
(11:50):
issues with quoting features andintegration problems.
So it has a 48 out of 100 sentiment score. 100 would be a
perfectly positive sentiment. We're going to do the same thing
with QuickBooks and see how it compares.
And I'll tell you what, once allthis research is over, I'm going
to show you how I personally launch landing pages that can
start collecting emails in about3 to 4 minutes.
(12:13):
It's so easy. And it cost about $2.00 a year
the way I do it. OK, the sentiment for QuickBooks
is 38 out of 100 compared to 48 out of 100 for 0.
Significant number of users are expressing frustration over
pricing, complexity, and technical issues.
OK, so basically people generally dislike both
(12:33):
QuickBooks and 0, but they like 0 a little better.
Now we can go to the ask featureand ask AIA question about 0 or
QuickBooks or whatever features people hate or can't live
without and it will answer us. Based on all of these posts in
all of these subreddits, what complaint occurs the most often
regarding both QuickBooks and zero?
(12:54):
That is the question I'm asking AI OK, the number one complaint
about QuickBooks and 0 is not just that their prices are high,
but that their prices keep goingup.
Why does QuickBooks Online just keep going up?
0 keeps going up. So what this is telling me is if
I were to build a competitor to QuickBooks, the number one
message in my marketing should be cheap price forever because
(13:17):
that's the opposite of what my competitors are actually doing
in real life. OK, there's a bunch more we can
do with gummy search, but this is the 8020 of it.
Let's move on to the next tool. Pikfu is one of the most
underrated slept on tools on theInternet.
It's been around forever. I use it for all kinds of random
things, and it's especially goodif you want to pull relevant
(13:39):
information from a relevant audience, but you don't have
your own audience. You can find a shortcut by using
Pikfu. Once again, this is not
sponsored by them, but I do havean affiliate link if you want to
use it. So I'm logged in, I go to my
dashboard and what Pikfu is, is it's a polling platform.
They have millions of people signed up to complete surveys
and polls that we submit to them.
(14:00):
And Pikfu knows if these people are American, international, how
old they are, their gender, their likes, dislikes, hobbies,
level of wealth, etcetera. This is just amazing data.
So I'm going to click new poll type.
My question what do you hate most about QuickBooks?
I'm not going to actually run this poll because this would
cost me money right now, but I'mgoing to show you how it works.
(14:22):
The most important thing to do here is audience sample size.
It says 50 is the most popular. I like to double that and go for
100 people in my poll. Now this will guarantee you 100
responses. It's not just going to put it in
front of 100 people and only 12 respond.
You pay a buck per response. So it would be $100 to pull 100
people, but that's 100 specific targeted people, in this case,
(14:47):
people living in the United States that are small business
owners. Yes, I checked all those boxes.
We can even do age range, genderidentity, political, Amazon
Prime member, App Store, spending habits, age of kids,
you can go on and on and on. But here's the trade off.
The more specific you get with your audience, the more it's
(15:07):
going to cost you to pull them. So I'm just going to keep it to
small business owners. 100 responses for 100 bucks.
Then you click preview and pay and within an hour you will have
your responses. How valuable is that?
My audience is so valuable because I can just throw up an
Instagram poll and within minutes can know what to post
about, what business to talk about, etcetera.
(15:29):
But you watching or listening tothis can shortcut all that just
by using something like this. And the third non AI tool that I
talked about using is simply Reddit.
And I would even throw in Facebook groups, small business
owner Facebook groups that are highly moderated, highly
curated, Not a bunch of ads and spam in there.
Just search for the words QuickBooks or 0.
See what people are saying aboutit.
(15:50):
If it's not a closed group, you can copy that URL, paste it into
ChatGPT and have it summarize its findings for you.
Do the same thing in Reddit across any of those subreddits I
chose or even more niche subreddits than those.
I'm assuming you guys know how to use Facebook groups and
Reddit so I won't go into detailthere.
But that wraps up the non AI tools.
Let's get back to these prompts to see what they spit out for
(16:12):
us. All right, we'll start with
ChatGPT. I really love what it gave me
here. There's a lot going on here.
It's confirming that it read over 200 recent reviews of
QuickBooks Online, QuickBooks Desktop, and 0 from multiple
public sources such as Kaptara, Get App Software Advice and
Trust Radius. And it took all of these reviews
and cluster them together in recurring themes.
(16:33):
The number one pain point? Frequent bugs, crashes, and
unreliable updates #2 price hikes and unpredictable
subscription cost. I find this very interesting.
It's not just that it's expensive, it's that it's
unpredictably expensive and the price just keeps going up.
Poor customer support, limited report customization, payroll
(16:54):
limitations, yadda yadda yadda. But usually when you're looking
at lists of complaints like this, the 8020 rule is very much
enforced. As in 80% of people are going to
have these top 2 complaints and 20% of people are going to have
the bottom 8 complaints. The must have features that
ChatGPT 5 brought back are cloudaccessibility and multi user
(17:15):
collaboration. Sharing your account, adding
team members with your accountant, your spouse or your
employees, and being able to access your reports and your
books from anywhere in the world.
That's a non negotiable ease of use.
It's got to have a good interface.
You've got to have invoicing andrecurring billing.
You've got to have bank reconciliation and then #10
(17:37):
security number 9, document attachments and paperless
workflow. OK, this is cool.
So if I were to launch this and start advertising the features,
I would list the non negotiablesas #1 yeah, I could probably be
successful if I launched QuickBooks competitor that
touted the best security in the world.
But people aren't asking for that.
So Chad GBT also gives us an opportunity map where a lean
(17:59):
competitor could win. Reliable, affordable cloud
accounting with rock solid bank feeds.
Once again, the bank integrations cannot break.
Human centered support, flexiblereporting, modular features,
transparent pricing. OK, should you build a
competitor? Speaking bluntly, ChatGPT says
the accounting software space iscrowded and mature.
(18:20):
But the sheer amount of dissatisfaction with QuickBooks
and to a lesser extent 0 suggests A niche for a lean
customer focus. Alternative users crave
stability, fair pricing, responsive support, flexible
reporting, and reliable bank fees.
A prudent strategy might be to start with a niche vertical like
project based service firms or nonprofits and prove traction
(18:42):
before expanding. OK, I like that report.
Thank you, ChatGPT. We'll save the best for the
last. Not that I'm biased and go to
Perplexity next. All right, here's what I'm
talking about with Perplexity Labs.
It leads off with a bar graph. Top 10 pain points, bank feed,
customer service pricing. Boom.
(19:02):
Top ten must haves for both QuickBooks and 0 Cloud access,
bank integration, user interfaceand ease.
This is what we learned on GummySearch and ChatGPT Executive
Summary. It's basically saying that not
having a reliable bank feed, nothaving good customer service,
and predictable pricing would bedeal Breakers.
(19:24):
You would fail if you didn't have those things.
This is really helpful. All right, here's the reality
check. Here's Perplexity's take.
You're not disrupting accountingsoftware, you're just building
it properly. Both QuickBooks and Zero are
successful despite being terrible at basic execution.
If you can build reliable bank feeds, provide human support,
and maintain honest pricing, you'll have thousands of
(19:47):
frustrated users ready to switch.
Here's the thing about businesses like these.
There are 35 million people in America that need one of these
businesses, one of these services.
It's kind of a commodity, and people use the word commodity as
a bad thing, but it's not. Commodity equals massive market.
Cotton is a commodity because weall were.
T-shirts. It does not have to be a bad
(20:07):
thing. It doesn't even have to be a
price competition. It can be a feature, not a bug.
The market is here, the pain is real, the solutions are
achievable. Bottom line, this is a solid
business for someone with a technical chops and operational
discipline to out execute the incumbents.
With A10X Developer and a properfocus on the top three pain
points, you can capture meaningful market share within
(20:28):
two to three years. OK, let's see what Manus says.
Manus is still thinking. That is something that kind of
annoys me about Manas. It takes a while.
I'm sure it would be faster if Iwere on a paid plan, but this is
going to force me to go to Claude next.
OK, Claude made me a nice littledocument.
Small business accounting software, the $19.00
opportunity. The core insight is that both
(20:48):
market leaders suffer from serving everyone and therefore
they are serving small businesses with zero to 10
employees poorly. OK, top 10 ranked pain points.
Bank feed reliability, payment processing disasters, that's
interesting. Customer support, pricing
transparency and increases feature complexity overload.
I'm glad I said that. OK.
(21:09):
And then the top 10 ranked must have features, reliable bank
reconciliation. It's essential 90% dependency.
I love how it added a percentagedependency and a percentage
frequency on the negatives. Simple invoicing with
professional appearance that's essential.
Expense tracking and receipt capture.
Basic financial reporting. Multi device access with real
(21:31):
time sync. OK opportunity map wedge it says
5 specific wedge opportunities wedge one bank feeds that never
break reliability guarantee wedge 2 no payment processor
hostage situation. So users want the ability to use
different payment processors, not only the one that QuickBooks
or 0 uses in house. Same to human support.
(21:53):
Transparent pricing forever. Small business only.
Is this opportunity viable? Says customer acquisition will
be expensive. Bank integration complexity is
significant. Feature creep pressure is
inevitable. But yes, this business could
succeed by solving real problemsbetter than existing solutions.
OK, Manus is still going, so I'mgoing to go ahead and show you
(22:16):
how to build a very quick landing page with an e-mail
flow. It is 4 O 8:00 PM right now.
Let my watch be the proof. Let's see how long this takes.
I use card carrd.co for all of my landing pages because it's
like 50 bucks a year for up to 25 different websites.
I don't know of anything even remotely as close to card when
(22:37):
it comes to affordability. Here's a bunch of landing pages
that I have. What I'm going to do, I'm going
to literally copy and paste the landing page.
I have a landing page here for busyjuice.com, which is an
energy drink idea that I have that I've never launched, and
all I do is click this button, make a copy of this site.
Copy. Sure, scroll up here.
There it is. I'm going to click on the site
(22:58):
to edit it. I'm going to click floppy disk
Title. Let's think of a name for this.
If I were to launch this business, let's call it Lazy
Books instead of QuickBooks, andwe'll call it bookkeeping for
people who hate bookkeeping. OK, I don't want to do a card
domain, I want to do a custom domain because I'm a domain
(23:20):
junkie. And let's go ahead and say
lazybooks.com. Is it available?
Yep. OK, Now what do you know, as
luck would have it, if we go into my Namecheap account, I
happen to own lazybooks.com because I paid $800.00 for it
just last week. This is how easy it is to
connect a custom domain name from any registrar, be it
(23:44):
Namecheap, GoDaddy, Cloudflare, whatever.
All right, I go into manage on my lazybooks.com domain.
I'm going to click on Namecheap,basic DNS, click the green check
box. Then I click on advanced DNS,
add new record, go back to card.Card is telling me to add these
two records A at and then that add new record A at that just
(24:09):
like that. Go back to card CNAME www.that,
add new record CNAME www.click the green check box.
Done. I have now connected my custom
domain name with this card landing page, but I haven't
published the landing page yet. I'm going to change this because
this is irrelevant to this. I'm going to write QuickBooks.
(24:33):
Sucks. Lazy Books doesn't be notified
below when it goes live. Not the best copywriting in the
world, but it'll do. I change that to say e-mail.
Now I use Beehive for my newsletter.
I go into Beehive. Now you can use any number of
(24:54):
these e-mail services, MailChimp, Clavio, whatever.
I just happen to use Beehive. I need an API key and a
publication ID. Click on API, create new API
key, I'll call it lazy books. Copy publication ID right there.
Boom boom. On completion, I just want to
(25:18):
say thank you. I'm going to collect UTM
parameters. Collecting UTM parameters just
allows me to track within Beehive which e-mail addresses
are coming from this landing page so I can segment them and
only bother them once Lazy Booksis ready to go.
Then I click save, publish to a custom domain, publish changes.
(25:39):
Boom. OK, I started at what, four O 8?
It's 416, so that took me 8 minutes.
Now I can start collecting e-mail addresses on a custom
landing page on a custom domain name that I bought.
Also, while we wait for this domain name to be ready, you
need to come check out TK owners.com.
It's like 400 people that are building cool stuff together,
sharing growth hacks, AI tools, tips, tricks.
(26:00):
We have two Ask Me Anythings perweek, one with me, one with
someone else that knows a lot about cool business stuff.
Just come join us at tkowners.com.
OK, now while we wait for my domain name to go live so we can
test if the e-mail submission form works.
If you want to add pictures to this landing page, you just
click the plus button, Text, image buttons.
Super easy. You just upload it right there.
(26:21):
You can copy paste. I'm not a software engineer.
I'm not technical. It's super easy to use.
All right, let's see if the website is ready.
Boom. Look at that lazybooks.com.
There's the landing page. Looks pretty cool.
I'm going to do this. Chris +443.
By the way, if you put somethingafter the plus sign in an e-mail
address, it will still go to thesame place.
(26:44):
Fun fact, click that, there's mypop up that says thank you.
We go into Beehive, click on subscribers, boom, there it is.
OK, and it worked. And if you haven't figured it
out by now, I'm actually going to launch this business.
I filmed this video because I actually wanted to do this
research. I bought the domain name last
week, being optimistic that thisresearch would show me what I
(27:07):
thought it would show me becauseI've already been asking my
audience if they love or hate QuickBooks or zero, what they
can live without, what they can't live without.
So I paid 800 bucks for this premium domain name and I hit
record while I did the research to validate my decision.
So if you're a business owner oran aspiring business owner,
please check out lazybooks.com. You can use this exact landing
page that you just watch me build in real time and subscribe
(27:29):
for notifications and I'll tell you when it's live. 19 bucks a
month. It's not going to do the stuff
that people hate about QuickBooks and 0, and it is
going to do the stuff that people love about QuickBooks and
Zero. And it's going to be AI enabled
so you can ask questions about your business, about your
financials. I'm going to have a simple
toggle button to change the language from accountant to
human because I don't speak accountant.
(27:50):
I don't know what a chart of accounts is, but my accountant
wants to know. He wants to see stuff like that.
So it's going to have some cool little features, but not any
more than you really need to runyour business.
It's going to be built for businesses with zero to 10
employees. So check out lazybooks.com and
thanks for watching the Kerner Office.
Please share with a friend and we'll see you next time.
What if you could see the futureas an entrepreneur?
What if you could know if your business was going to work
before you ever launched it, before you ever spent money,
before you ever took the risk and look like an idiot to all
your friends? Well, that's exactly what I'm
going to show you today. If you ever wanted to start an
online business, software, app, website, agency, anything that
lives on the Internet, but you didn't want to jump in with both
(00:21):
feet before knowing if there wasa market for it, if there was
demand for it, if you could be better than your competitors.
I'm going to show you all of thetools that I use on a daily
basis to validate these businessideas before ever launching.
So let's dive in. Also, if you're just now meeting
me for the first time, my name is Chris Koerner.
I'm a married dad of four livingin Dallas, Fort Worth.
(00:43):
I have started about 80 businesses over the last 16
years. Three of those have been worth
over $10 million and seven of those have been worth over $1
million. I am addicted to starting and
growing businesses, and this channel is engineered to share
my learnings, experiences, and tips and tricks with all of you.
OK, let's start by listing off all the tools I plan to use for
this video and then I'll show you how to use the tools in the
(01:05):
most strategic way so you can get the most out of them.
Let's start with the AI tools chat, GT, clod, perplexity, and
then Manas. In my opinion, those are the
four best AI tools if you're looking for a tool that can be
agentic, which means it can act as an agent, it can act on your
behalf to go surf the Internet and bring you back the most
relevant information. Now keep in mind that these AI
(01:27):
tools are only as good as the prompts I give them and they're
only as good as the places I tell them to go and extract data
from. You're going to see that my
prompts are very specific and I'm going to tell them to go
look at specific websites that are key to this whole thing
working. OK now the non AI tools I plan
to use will be pikfoo, gummy search, and Reddit.
(01:48):
Now keep in mind, you don't needan audience or a lot of money to
do any of these things. I'm about to show you.
And almost all of these servicesoffer free trials because we
even want to mitigate our risk while trying to mitigate our
risk as we learn which opportunities out there are most
likely to be successful for us. OK, now for the purposes of this
experiment, the business that I'm going to try to validate or
(02:09):
invalidate is a direct competitor to QuickBooks or 0.
Now QuickBooks is a bookkeeping software that you've probably
heard of. I can't stand it.
And 0 slash FreshBooks slash, all of the other QuickBooks
competitors out there just don'tseem to do it for me either.
So by the end of this video, I'mgoing to use building a direct
QuickBooks competitor as an example of how you can validate
(02:31):
or invalidate an online businessidea before ever launching.
And you can apply these exact same principles to whatever idea
it is that you may have. All right, let's start with a
prompt that I plan to use acrosssome of these AI tools.
Now, whether you're listening tothis or watching this, I'm going
to go ahead and paste this exactprompt in the show notes below,
so you don't need to subscribe or anything to see it.
All right, here's the prompt. Your job is to act like a
(02:52):
research assistant with agentic browsing and scraping powers.
I want you to investigate publicreview sites Katara G2 get app
trust, Radius and similar and extract real user pain points
and can't live without features for QuickBooks both online and
desktop and 0 steps. One scrape reviews across
(03:13):
multiple platforms and then it lists out all the platforms. 2
collect at least 200 plus recentreviews past two years. 3 Parse
and cluster feedback into two categories.
One pain points, things users hate, churn reasons,
frustrations, broken features, cost complaints. 2 Must haves
the specific features or outcomes users rave about and
(03:36):
would never give up. For each cluster, include direct
sample quotes from real users, frequency as in the number of
times that it appeared across reviews, sentiment, strength,
light annoyance or deal breaker or whatever in between, and then
summarize it into a ranked list.Top 10 pain points across both
platforms. Top ten must have features
(03:56):
across both platforms. Call out any hidden gems or
recurring insights from smaller groups that big competitors
might be missing. Bank feed, stability,
reconciliations, multi currency customer support.
Deliver a final opportunity. Map 3 to 5 areas where a slimmed
down competitor would wedge in based on high frustration slash
(04:18):
low satisfaction pain points paired with still high demand
for core features. Output format, clear tables,
pain points, must haves, ranked list with numbers, A concise
final summary with the best three to five wedge
opportunities. Make sure all insights are
backed with real review data, not generic summaries.
At the end of your report, give me your unfiltered, unbiased
(04:39):
take on whether or not I should start this business.
Be brutally honest for me and assume I have a 10X developer on
my team, because I do. And if you've never heard that
phrase 10X developer, it basically means a software
engineer that is 10X better thanyour average software engineer.
And it just so happens my brother-in-law, Justin, is
exactly that. I've worked with him on projects
(05:00):
in the past and he is just incredible.
OK, now I could paste this prompt across all of the AI
tools out there, including Grok and Gemini, but I think I'm just
going to get a lot of redundant responses here.
I want to use Manus because it does a great job of acting as an
agent for me. It's agentic.
I want to use ChatGPT 5 for the same reason.
(05:22):
Now I am a little let down by ChatGPT 5 but I've noticed when
I ask it to employ its ChatGPT agentic features it does.
If I don't then it won't becauseOpen AI is trying to save money
on their processing cost. I'm going to use Claude Opus 4.1
because I honestly think it is the best model in the world
right now. And I'm going to use Perplexity
(05:43):
because it does a good job at displaying large tables of data
and it works really fast. And I'm an impatient man.
OK, so let's go to Perplexity first.
I'm not going to use deep research.
I'm going to use Labs. Perplexity Labs is awesome
because it will automatically display data in different ways,
charts, graphs, tables, pictures, while also combining
(06:04):
these features with its core deep research features.
So I kind of get the best of both worlds.
It's like deep research but leveled up.
So I'm going to paste in the prompt and then move on to
Manus. It says it's going to take 11
minutes. You can see that I'm choosing
the agent feature on Manus, and I am using the free Manus plan.
By the way, I've had the paid version in the past, but I just
(06:25):
didn't use it enough to justify keeping it.
All right, Manus is working. Let's go to Claude Opus 4.1.
Hit the drop down. I have the $20.00 a month plan.
I've got the web search drop down checked, and I have the
deep research button checked. Boom.
All right, last but not least, chat GPD 5.
I'm going to hit agent mode and I'm going to go.
(06:47):
Claude has some follow up questions for me.
Am I interested in competing in a specific market segment,
Freelancers, small businesses under 10 employees, mid market
to 10 to 50? Yes, actually I'm glad I'd
asked. I should have included that in
the prompt. Businesses with zero to 10
employees. There are about 35,000,000
businesses in the United States and I think 30 of them, 30
(07:09):
million of them have no employees.
So that's my market. I don't care about the big
businesses when it comes to this.
Second question, what's your initial hypothesis for
differentiation? Lower price point, better UX,
that's user experience specific vertical focus or something
else? AI enabled?
Cheaper. I'm thinking $19.00 a month and
(07:31):
more simple core features only. It just never breaks.
If you've used QuickBooks, you probably have noticed that the
connection with your bank accounts always break and you
have to reconnect it. It's really annoying and I've
actually dug into that problem and it's very fixable.
Third question Claude asked is, do you have any specific feature
(07:52):
areas you're already consideringfocusing on?
I'm just going to say no, I'll leave that open-ended.
All right. If we check in on ChatGPT, it is
going going gone. It's moving pretty fast.
Perplexity has seven minutes left and manus is cranking along
as well. So while these cook, we're going
to go use these non AI tools. You're going to love these.
(08:13):
Also, I am not affiliated with any of these tools mentioned in
the video. I'll see if I can get some
discount affiliate links. If so, I'll put them in the show
notes. It'd be great if you could
support me. All right, I do have a gummy
search account. I'm logged in.
I'm going to purchase a day passfor $10.
Paid plans are 29 to $200 a month.
That's really not necessary. I'm just going to buy a $10 day
(08:35):
pass and it looks like I had quantity of two in my cart so I
accidentally bought a 2 day passAwesome.
OK, so if you've never scraped anything on the Internet, it can
be a little intimidating. There are tools like Outscraper,
Appify, scrape box, Gummy searchthat makes this scraping process
a lot easier. So what gummy search does is
it's built on top of Reddit to help better display things that
(08:57):
I might be looking for on Reddit, such as QuickBooks user
complaints that are most often repeated.
OK, I'm going to go ahead and activate one of my 2 day passes.
Then I'm going to go to the audience tab, make a new
audience, and I'm going to type in small business.
I'd like to find about 10 million or so total Reddit
subscribers across all subreddits related to small
(09:20):
business. So these are the small business
subreddits. I'm going to choose R slash
small business, small business Canada, business entrepreneur,
small business owners, business ideas, R slash side project and
that has 10.4 million members across these 7 subreddits.
That should be plenty. Create audience.
(09:41):
OK, now I just search for keywords.
I'm just going to search QuickBooks and then I'm going to
click on the patterns tab. Summarize 100 submissions.
So right now in a matter of seconds, it's going to summarize
21,000 words about QuickBooks based on what people have posted
in these 7 subreddits. OK, the most often repeating
(10:02):
pattern is seeking alternatives to QuickBooks.
OK, this is awesome. I'm immediately excited.
I didn't do any of this researchbefore hitting record.
By the way, this is all done fresh.
I'm trying to get into the habitof whenever I do cool stuff like
this on the Internet, just hitting record.
So seeking alternatives to QuickBooks #2 Concerns about
(10:23):
QuickBooks pricing and subscription issues #3
Integration of QuickBooks with other software. 4.
Building or considering alternatives to QuickBooks. 5.
Using QuickBooks for payroll andbookkeeping. 6 issues and
frustrations with QuickBooks. All right, let's try that with 0
now, which is QuickBooks biggestcompetitor?
All right, we're going to find patterns in 24,000 words about
(10:47):
0. The most common pattern is
people having 0 integration issues.
The second one is simply people asking for accounting software
recommendations. That's neither good nor bad.
Zero is popping up because people are recommending it, so
if I had to choose, it's more good than bad.
And then the other three patterns are just people looking
for software solutions. So immediately this is telling
(11:09):
me that people have serious issues with QuickBooks, but not
many issues with 0. So that can lead me down a
different rabbit hole. What do people love about 0 that
I could implement into my software?
Let's click on the sentiment taband see what the sentiment is
about 0 compared to QuickBooks. Also, what's cool about this is
you can click this track button here and you'll get e-mail
(11:29):
notifications if the sentiment changes or if new patterns
emerge based on the topic that you're following.
All right. The sentiment towards 0 in these
posts is generally neutral to slightly negative.
While some users appreciate its features like automatic bank
reconciliation, others find it too complicated or expensive.
There are also mentions of specific limitations such as
(11:50):
issues with quoting features andintegration problems.
So it has a 48 out of 100 sentiment score. 100 would be a
perfectly positive sentiment. We're going to do the same thing
with QuickBooks and see how it compares.
And I'll tell you what, once allthis research is over, I'm going
to show you how I personally launch landing pages that can
start collecting emails in about3 to 4 minutes.
(12:13):
It's so easy. And it cost about $2.00 a year
the way I do it. OK, the sentiment for QuickBooks
is 38 out of 100 compared to 48 out of 100 for 0.
Significant number of users are expressing frustration over
pricing, complexity, and technical issues.
OK, so basically people generally dislike both
(12:33):
QuickBooks and 0, but they like 0 a little better.
Now we can go to the ask featureand ask AIA question about 0 or
QuickBooks or whatever features people hate or can't live
without and it will answer us. Based on all of these posts in
all of these subreddits, what complaint occurs the most often
regarding both QuickBooks and zero?
(12:54):
That is the question I'm asking AI OK, the number one complaint
about QuickBooks and 0 is not just that their prices are high,
but that their prices keep goingup.
Why does QuickBooks Online just keep going up?
0 keeps going up. So what this is telling me is if
I were to build a competitor to QuickBooks, the number one
message in my marketing should be cheap price forever because
(13:17):
that's the opposite of what my competitors are actually doing
in real life. OK, there's a bunch more we can
do with gummy search, but this is the 8020 of it.
Let's move on to the next tool. Pikfu is one of the most
underrated slept on tools on theInternet.
It's been around forever. I use it for all kinds of random
things, and it's especially goodif you want to pull relevant
(13:39):
information from a relevant audience, but you don't have
your own audience. You can find a shortcut by using
Pikfu. Once again, this is not
sponsored by them, but I do havean affiliate link if you want to
use it. So I'm logged in, I go to my
dashboard and what Pikfu is, is it's a polling platform.
They have millions of people signed up to complete surveys
and polls that we submit to them.
(14:00):
And Pikfu knows if these people are American, international, how
old they are, their gender, their likes, dislikes, hobbies,
level of wealth, etcetera. This is just amazing data.
So I'm going to click new poll type.
My question what do you hate most about QuickBooks?
I'm not going to actually run this poll because this would
cost me money right now, but I'mgoing to show you how it works.
(14:22):
The most important thing to do here is audience sample size.
It says 50 is the most popular. I like to double that and go for
100 people in my poll. Now this will guarantee you 100
responses. It's not just going to put it in
front of 100 people and only 12 respond.
You pay a buck per response. So it would be $100 to pull 100
people, but that's 100 specific targeted people, in this case,
(14:47):
people living in the United States that are small business
owners. Yes, I checked all those boxes.
We can even do age range, genderidentity, political, Amazon
Prime member, App Store, spending habits, age of kids,
you can go on and on and on. But here's the trade off.
The more specific you get with your audience, the more it's
(15:07):
going to cost you to pull them. So I'm just going to keep it to
small business owners. 100 responses for 100 bucks.
Then you click preview and pay and within an hour you will have
your responses. How valuable is that?
My audience is so valuable because I can just throw up an
Instagram poll and within minutes can know what to post
about, what business to talk about, etcetera.
(15:29):
But you watching or listening tothis can shortcut all that just
by using something like this. And the third non AI tool that I
talked about using is simply Reddit.
And I would even throw in Facebook groups, small business
owner Facebook groups that are highly moderated, highly
curated, Not a bunch of ads and spam in there.
Just search for the words QuickBooks or 0.
See what people are saying aboutit.
(15:50):
If it's not a closed group, you can copy that URL, paste it into
ChatGPT and have it summarize its findings for you.
Do the same thing in Reddit across any of those subreddits I
chose or even more niche subreddits than those.
I'm assuming you guys know how to use Facebook groups and
Reddit so I won't go into detailthere.
But that wraps up the non AI tools.
Let's get back to these prompts to see what they spit out for
(16:12):
us. All right, we'll start with
ChatGPT. I really love what it gave me
here. There's a lot going on here.
It's confirming that it read over 200 recent reviews of
QuickBooks Online, QuickBooks Desktop, and 0 from multiple
public sources such as Kaptara, Get App Software Advice and
Trust Radius. And it took all of these reviews
and cluster them together in recurring themes.
(16:33):
The number one pain point? Frequent bugs, crashes, and
unreliable updates #2 price hikes and unpredictable
subscription cost. I find this very interesting.
It's not just that it's expensive, it's that it's
unpredictably expensive and the price just keeps going up.
Poor customer support, limited report customization, payroll
(16:54):
limitations, yadda yadda yadda. But usually when you're looking
at lists of complaints like this, the 8020 rule is very much
enforced. As in 80% of people are going to
have these top 2 complaints and 20% of people are going to have
the bottom 8 complaints. The must have features that
ChatGPT 5 brought back are cloudaccessibility and multi user
(17:15):
collaboration. Sharing your account, adding
team members with your accountant, your spouse or your
employees, and being able to access your reports and your
books from anywhere in the world.
That's a non negotiable ease of use.
It's got to have a good interface.
You've got to have invoicing andrecurring billing.
You've got to have bank reconciliation and then #10
(17:37):
security number 9, document attachments and paperless
workflow. OK, this is cool.
So if I were to launch this and start advertising the features,
I would list the non negotiablesas #1 yeah, I could probably be
successful if I launched QuickBooks competitor that
touted the best security in the world.
But people aren't asking for that.
So Chad GBT also gives us an opportunity map where a lean
(17:59):
competitor could win. Reliable, affordable cloud
accounting with rock solid bank feeds.
Once again, the bank integrations cannot break.
Human centered support, flexiblereporting, modular features,
transparent pricing. OK, should you build a
competitor? Speaking bluntly, ChatGPT says
the accounting software space iscrowded and mature.
(18:20):
But the sheer amount of dissatisfaction with QuickBooks
and to a lesser extent 0 suggests A niche for a lean
customer focus. Alternative users crave
stability, fair pricing, responsive support, flexible
reporting, and reliable bank fees.
A prudent strategy might be to start with a niche vertical like
project based service firms or nonprofits and prove traction
(18:42):
before expanding. OK, I like that report.
Thank you, ChatGPT. We'll save the best for the
last. Not that I'm biased and go to
Perplexity next. All right, here's what I'm
talking about with Perplexity Labs.
It leads off with a bar graph. Top 10 pain points, bank feed,
customer service pricing. Boom.
(19:02):
Top ten must haves for both QuickBooks and 0 Cloud access,
bank integration, user interfaceand ease.
This is what we learned on GummySearch and ChatGPT Executive
Summary. It's basically saying that not
having a reliable bank feed, nothaving good customer service,
and predictable pricing would bedeal Breakers.
(19:24):
You would fail if you didn't have those things.
This is really helpful. All right, here's the reality
check. Here's Perplexity's take.
You're not disrupting accountingsoftware, you're just building
it properly. Both QuickBooks and Zero are
successful despite being terrible at basic execution.
If you can build reliable bank feeds, provide human support,
and maintain honest pricing, you'll have thousands of
(19:47):
frustrated users ready to switch.
Here's the thing about businesses like these.
There are 35 million people in America that need one of these
businesses, one of these services.
It's kind of a commodity, and people use the word commodity as
a bad thing, but it's not. Commodity equals massive market.
Cotton is a commodity because weall were.
T-shirts. It does not have to be a bad
(20:07):
thing. It doesn't even have to be a
price competition. It can be a feature, not a bug.
The market is here, the pain is real, the solutions are
achievable. Bottom line, this is a solid
business for someone with a technical chops and operational
discipline to out execute the incumbents.
With A10X Developer and a properfocus on the top three pain
points, you can capture meaningful market share within
(20:28):
two to three years. OK, let's see what Manus says.
Manus is still thinking. That is something that kind of
annoys me about Manas. It takes a while.
I'm sure it would be faster if Iwere on a paid plan, but this is
going to force me to go to Claude next.
OK, Claude made me a nice littledocument.
Small business accounting software, the $19.00
opportunity. The core insight is that both
(20:48):
market leaders suffer from serving everyone and therefore
they are serving small businesses with zero to 10
employees poorly. OK, top 10 ranked pain points.
Bank feed reliability, payment processing disasters, that's
interesting. Customer support, pricing
transparency and increases feature complexity overload.
I'm glad I said that. OK.
(21:09):
And then the top 10 ranked must have features, reliable bank
reconciliation. It's essential 90% dependency.
I love how it added a percentagedependency and a percentage
frequency on the negatives. Simple invoicing with
professional appearance that's essential.
Expense tracking and receipt capture.
Basic financial reporting. Multi device access with real
(21:31):
time sync. OK opportunity map wedge it says
5 specific wedge opportunities wedge one bank feeds that never
break reliability guarantee wedge 2 no payment processor
hostage situation. So users want the ability to use
different payment processors, not only the one that QuickBooks
or 0 uses in house. Same to human support.
(21:53):
Transparent pricing forever. Small business only.
Is this opportunity viable? Says customer acquisition will
be expensive. Bank integration complexity is
significant. Feature creep pressure is
inevitable. But yes, this business could
succeed by solving real problemsbetter than existing solutions.
OK, Manus is still going, so I'mgoing to go ahead and show you
(22:16):
how to build a very quick landing page with an e-mail
flow. It is 4 O 8:00 PM right now.
Let my watch be the proof. Let's see how long this takes.
I use card carrd.co for all of my landing pages because it's
like 50 bucks a year for up to 25 different websites.
I don't know of anything even remotely as close to card when
(22:37):
it comes to affordability. Here's a bunch of landing pages
that I have. What I'm going to do, I'm going
to literally copy and paste the landing page.
I have a landing page here for busyjuice.com, which is an
energy drink idea that I have that I've never launched, and
all I do is click this button, make a copy of this site.
Copy. Sure, scroll up here.
There it is. I'm going to click on the site
(22:58):
to edit it. I'm going to click floppy disk
Title. Let's think of a name for this.
If I were to launch this business, let's call it Lazy
Books instead of QuickBooks, andwe'll call it bookkeeping for
people who hate bookkeeping. OK, I don't want to do a card
domain, I want to do a custom domain because I'm a domain
(23:20):
junkie. And let's go ahead and say
lazybooks.com. Is it available?
Yep. OK, Now what do you know, as
luck would have it, if we go into my Namecheap account, I
happen to own lazybooks.com because I paid $800.00 for it
just last week. This is how easy it is to
connect a custom domain name from any registrar, be it
(23:44):
Namecheap, GoDaddy, Cloudflare, whatever.
All right, I go into manage on my lazybooks.com domain.
I'm going to click on Namecheap,basic DNS, click the green check
box. Then I click on advanced DNS,
add new record, go back to card.Card is telling me to add these
two records A at and then that add new record A at that just
(24:09):
like that. Go back to card CNAME www.that,
add new record CNAME www.click the green check box.
Done. I have now connected my custom
domain name with this card landing page, but I haven't
published the landing page yet. I'm going to change this because
this is irrelevant to this. I'm going to write QuickBooks.
(24:33):
Sucks. Lazy Books doesn't be notified
below when it goes live. Not the best copywriting in the
world, but it'll do. I change that to say e-mail.
Now I use Beehive for my newsletter.
I go into Beehive. Now you can use any number of
(24:54):
these e-mail services, MailChimp, Clavio, whatever.
I just happen to use Beehive. I need an API key and a
publication ID. Click on API, create new API
key, I'll call it lazy books. Copy publication ID right there.
Boom boom. On completion, I just want to
(25:18):
say thank you. I'm going to collect UTM
parameters. Collecting UTM parameters just
allows me to track within Beehive which e-mail addresses
are coming from this landing page so I can segment them and
only bother them once Lazy Booksis ready to go.
Then I click save, publish to a custom domain, publish changes.
(25:39):
Boom. OK, I started at what, four O 8?
It's 416, so that took me 8 minutes.
Now I can start collecting e-mail addresses on a custom
landing page on a custom domain name that I bought.
Also, while we wait for this domain name to be ready, you
need to come check out TK owners.com.
It's like 400 people that are building cool stuff together,
sharing growth hacks, AI tools, tips, tricks.
(26:00):
We have two Ask Me Anythings perweek, one with me, one with
someone else that knows a lot about cool business stuff.
Just come join us at tkowners.com.
OK, now while we wait for my domain name to go live so we can
test if the e-mail submission form works.
If you want to add pictures to this landing page, you just
click the plus button, Text, image buttons.
Super easy. You just upload it right there.
(26:21):
You can copy paste. I'm not a software engineer.
I'm not technical. It's super easy to use.
All right, let's see if the website is ready.
Boom. Look at that lazybooks.com.
There's the landing page. Looks pretty cool.
I'm going to do this. Chris +443.
By the way, if you put somethingafter the plus sign in an e-mail
address, it will still go to thesame place.
(26:44):
Fun fact, click that, there's mypop up that says thank you.
We go into Beehive, click on subscribers, boom, there it is.
OK, and it worked. And if you haven't figured it
out by now, I'm actually going to launch this business.
I filmed this video because I actually wanted to do this
research. I bought the domain name last
week, being optimistic that thisresearch would show me what I
(27:07):
thought it would show me becauseI've already been asking my
audience if they love or hate QuickBooks or zero, what they
can live without, what they can't live without.
So I paid 800 bucks for this premium domain name and I hit
record while I did the research to validate my decision.
So if you're a business owner oran aspiring business owner,
please check out lazybooks.com. You can use this exact landing
page that you just watch me build in real time and subscribe
(27:29):
for notifications and I'll tell you when it's live. 19 bucks a
month. It's not going to do the stuff
that people hate about QuickBooks and 0, and it is
going to do the stuff that people love about QuickBooks and
Zero. And it's going to be AI enabled
so you can ask questions about your business, about your
financials. I'm going to have a simple
toggle button to change the language from accountant to
human because I don't speak accountant.
(27:50):
I don't know what a chart of accounts is, but my accountant
wants to know. He wants to see stuff like that.
So it's going to have some cool little features, but not any
more than you really need to runyour business.
It's going to be built for businesses with zero to 10
employees. So check out lazybooks.com and
thanks for watching the Kerner Office.
Please share with a friend and we'll see you next time.
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