December 5, 2025 • 45 mins
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A year ago I interviewed Cinco about his line striping business. That episode is here: https://open.spotify.com/episode/6xd6KRw895dstoagycodp5?si=SE8Zssb_SvGNToYYHWazUQ
Hunter heard it, got inspired, and nine weeks later he had nearly fifty thousand dollars in revenue with zero experience.
I sat down with Hunter Schenewark to break down how he made almost fifty thousand dollars in his first nine weeks with a simple striping and seal coating business. He had zero experience, started in a small town, did his first job for free in a local Facebook group, then used cold email to land big church projects. We walk through how he priced jobs, how he found customers, the equipment he bought, what it cost, and why seal coating became the real money maker.
Hunter on X
https://x.com/HSchenewark
Hunter’s website
https://417striping.com
Enjoy!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I had seven jobs and my revenue was 46,825.
Whoa. I'm showing up to these quotes
in my minivan and it's a beat upminivan too you.
Knew nothing about this industrygoing into it.
You heard my podcast to join some Facebook groups and your
first two months you've done just under $50,000 in sales.
(00:20):
Yeah, exactly. Yeah.
That's incredible. The playbook's working.
All right, almost exactly a yearago, I had a guy on the pod
named Cinco. Cinco started a line striping
business in Waco, TX and he was crushing it.
It was one of my best episodes ever.
If you're on Spotify or listening to audio only, that's
(00:41):
going to be episode number 99. That went live on December 2nd,
2024. And then just a week or two ago,
I found a guy named Hunter in Springfield, MO that started a
line striping business. And what do you know, he got
inspired to start this business based on that episode.
So this is kind of another stumpgrinding situation all over
again, but Hunter levelled it upa notch and his business is
(01:01):
crushing it even more. He's done $50,000 very
profitably his first two months without any knowledge or
experience in the field. So of course I asked him, how
are you finding customers, How do you start this business and
how can people copy you? Please enjoy.
So, Hunter, why don't you tell us who you are and what you do?
(01:21):
Yeah, great. Thanks for having me on, Chris.
My name is Hunter Shenorg. I run 417 striping and ceiling
and it's a small seal coating crack filling striping business
in Springfield, MO. And how long ago did you start
this? I started this in September.
My first job was September 27th.Of 2025.
(01:45):
Of 2025. Yep, Yep.
I had the idea or I first started looking into it back in
May. So it took me a few months to
pull the trigger, but it's been,it's been active for just a
couple months now. So 2 full months you've been
active? Correct.
And what is your revenue to date?
What did your monthly revenue look like for your first two
(02:05):
months? I'll go September 27th, my first
job, to October 31st, so just over a month.
First month I had four jobs and my revenue was 22,874.
Holy crap from 4 jobs. Those are big jobs.
Yeah. And and that's something that I
liked about the industry was wasit is a little, a little bit of
(02:28):
a bigger ticket. And then in November, I had
seven jobs and my revenue was 46,825.
So we had a big jump, yeah. You had almost twice as many
jobs and your average job size went up as well.
Yep. So, Andre, I don't know if you
know this, but I'm an expert in the industry because I spoke to
(02:50):
Cinco a year ago about his business.
So clearly I know everything. I know those are good numbers.
Just kidding. I don't know anything about this
industry, which is why we're talking.
That's what kick started this though, was your was your inner
your podcast with Cinco. And I just thought, man, that's
a great idea. And, and I'm sure we'll talk
about it, but I thought, I thought I'd be 100% in striping
(03:13):
and it's turned out to be, I like the seal coating aspect a
lot more, but. Isn't that beautiful?
Like the business never ends up where it starts and it that's
how it should be. And that means you're flexible
enough to go with the energy andto go where the the product
market fit is the most. Yeah, sure.
So I'm going to get into how youacquired those customers.
(03:35):
That's a key part of this. I want to talk about your
equipment, where you found the machine, what type of machine,
etcetera. But before we go there, what
made you flip from primarily line striping to primarily seal
coating? And before you even answer that,
let me interrupt myself. What is seal coating?
Yeah, so seal coating is you've got some old asphalt.
Think of parking lot, but also adriveway.
(03:58):
And over time you just have a itgets worn down so it starts to
fade it, it turns a lighter shade of Gray, you start to get
some cracks developing. And so seal coating is where you
are applying, whether it's by squeegee or by spraying just a
thin, super thin layer of of asphalt to resurface it, make it
(04:22):
look nice and and hopefully prevent more cracks forming.
And those videos are so satisfying.
That's like watching people do that.
Yeah, yeah. Very fun to watch.
So what was it about my episode with Cinco that got you
interested in this industry? In terms of background, I was
selling, I, I'd run a small marketing agency and we had put
(04:46):
it on, on the marketplace to sell and we were getting some
good, you know, a good amount ofinterest.
And then in May it started to, we, we were in talks, you know,
trying to finalize an LOI and everything.
And, and that was, that was for me a point of, OK, I know this
isn't going to be forever, it's going to be sold.
(05:07):
What do I do next? And so I, I was, I was binging a
lot of your content actually, and just trying to figure out,
OK, what's a good idea? I want to do something in the
service space, Blue blue collar services, home services.
I liked that it was a lot of B to B.
In my experience that that seemsto be better customers.
(05:29):
I I don't think that always holds true, but but in general
they're going to pay without complaining as much or, or just
they're, they're used to paying more.
And then I also like that it's ahigher ticket item.
So, so power washing, that's great, but doing. 500 bucks.
Yeah, or or less right. A couple 100 bucks here and
(05:51):
there. You you really have to get a lot
of jobs. All right, so you heard the
episode. What were your next steps?
It just kind of percolated a little in my mind.
I wasn't in a big rush. Luckily, I, I connected with,
with this guy who does striping in Utah.
We, we were grouped to, well, wewere part of some golf group on
(06:13):
X and I, I just reached out to him.
We, we had a little conversation.
He, he's been super helpful. That's what really convinced me.
OK, this is a great industry. I've heard it from two people
now. There's a lot of potential here.
So honestly though, after that, my next step was just get this
company sold. And so it was, it was kind of
(06:36):
put on pause for a few months. And in those few months, the
biggest thing I did was just join some of the Facebook
groups. For line striping and seal
coding. For line striping at, at this
point in time seal coding, I knew nothing was not on my
radar. I thought 100% line striping.
Yeah, just tried to learn a little bit about the equipment,
what what everyone in the industry was doing.
(06:58):
And then in July, I ended up buying my first, my first
machine and and that's when my business sold.
But there is a little bit of a transition period, took a little
bit of time off and then really,really got going in September.
What did that first job look like both from a revenue
perspective and a profit perspective?
(07:20):
And like logistically, like how did you perform it?
How did you learn what to do? What was it like?
Yeah, I I just made a Facebook post in my town's Facebook page.
I said, hey, I want to give back.
What's a good business that I can do some lines for free,
completely free, no strings attached.
I just, I mean I can't put it onmy driveway.
(07:41):
Right. And the paints relatively
expensive so so I wanted to it to go to a good cause.
Please don't suggest Walmart, I can't afford that.
Maybe a sandwich shop? Yeah, so well, and my town's
really small. So, so it's a town of 3000.
There's there's not many businesses at all.
(08:03):
Sorry, what town is this? It's called Rogers Rogersville.
It's just outside Springfield. OK, And then Springfield is like
170,000 people greater Springfield 450,000 people,
right? Yeah, give or take.
Rogersville. OK, 4300 according to Google.
One thing I always like to say, we don't have a stoplight in
town, but yeah, there's not a lot of businesses.
(08:24):
So I, I got a lot of great comments and, and awareness from
that Facebook post and I ended up just working with a nonprofit
in town that yeah, there's a lotof green on that map, right?
Yeah. So I, I worked with this
nonprofit in town, super small place.
(08:44):
They do a lot of good and I striped 5 lines and.
That's a small job, right? Super small.
I mean, they didn't so, so they didn't have lines there to begin
with because it was too small. You know, a lot of people, it's
a minimum charge of like 500 bucks and they're not going to
pay that for five lines. So it took me probably 2 hours
(09:10):
this. Which looking back, that was way
too long. Oh, I mean, it's, it's a mile
from my house. It should have taken me 10
minutes Max. And, and yeah, so it was a
struggle. And and I did it in the dark
too, which was harder than I expected for my first job.
Would you be able to tell me thename of the nonprofit?
(09:32):
Yeah, it's safe haven. Safe.
I want to pull it up on Google Earth right there, right?
Yep. All right, so.
We'll see if the the image is updated.
It this image is from 2025, it doesn't say the month so it
might be was it this building right here?
Correct. Yeah.
So it's just like 3 parking spots basically. 5.
(09:54):
OK, 05 lines, yeah. OK, big difference, right?
Oh, there it is. That looks fresh.
Is that one? One to the left so it doesn't
look like it was it was up. There, OK.
Oh, there it is. Yep.
So they needed it. Yeah, yeah.
And it's super great people. I I wish I knew what I knew now
I could have done better, whatever.
(10:16):
But but they got 5 lines. I had some experience and I
should say before I did this, I went to a parking lot and I just
filled up my machine with water and I just sprayed water to at
least get the feel of pushing itand lining it all up.
That's smart. Which Facebook page was it?
Rogersville Residence. So it was a group.
(10:39):
Correct. Yeah.
Would it be OK if I pull up the the post or do you think it's
not visible to me? I could probably pull it up.
I don't know if it would be the this at the bottom.
Yeah, that one, it's private, soI won't be able to see.
I just wanted people to like visualize.
All right, 11,000 people in here.
It's a private Facebook group. Every town has at least one of
these that looks like you have at least two Rogersville, 2
(11:02):
Rogersville residents uncensored, etcetera.
I just want people to see how approachable this is.
Like you, you don't live in too small of a city.
You have a Facebook group, at least one.
And the fact that you did it forfree is genius.
Did did you tell people like I'man idiot, I don't know what I'm
doing. I want to practice or you just
like I want to do some good. I want to paint some lines.
They're assuming that this is your business.
(11:23):
You've done this 100 times. Yeah.
And, and in retrospect, I wish Iwould have taken that approach
and said, this is new for me. I just want some practice.
I'll even take two or three lots.
And instead I was trying to be because I thought people voted
on the businesses. And I thought, OK, I can contact
(11:44):
all of these who are voted on and, and try to pitch them and,
and actually make some money from it, which, which I think is
a good idea, good marketing idea.
But I, I should have been a little bit more upfront and
straightforward and just said, Hey, this is new to me.
I'm going to take my time and doa good job.
(12:05):
But it's a, there's a little bitof a learning curve.
It's not hard. It's my first time though.
So that is one thing I, I wish Iwould have done.
And, and I, in fact, I did get some quotes out of it, but
because I was, I was still holding myself out as this is my
business, this is what we do. I didn't get any of the jobs.
(12:26):
Why do you think that is? I think it's because I I didn't
have the answers to everything and and I should have just and
and they ask questions. They would have been more
lenient if you were like, hey, Full disclosure guys, I don't
know what I'm doing, which is why I'm not charging.
But I also want to do good for the community.
This is perfectly free. You have nothing to lose.
If it looks ugly, I'll remove it.
(12:47):
I'll fix it, right? If you go into it with that,
then people will have maybe havemore grace on these sales calls,
you know what I'm saying? Oh, 100% and and that's, and so
I did switch my approach, but from from this initial, initial
outreach, yeah, I did not, did not lead to any money
unfortunately. For those of the listening, it's
(13:08):
time to give back. I love Rogersville, have lived
here for one year now, and I want to give back.
I run 417 striping and ceiling. Who here has a parking lot that
needs a refresh? Will provide free striping,
painting all the lines, handicapped spots, etcetera.
Comment with the business you think needs it most and will
coordinate with the one that gets the most votes.
Community park 69%, Taco Bell 1%.
(13:30):
No love for Taco Bell? Yeah, you know, they're publicly
traded. Henderson Lodge 7%, the library
10%, Street from Park South to Old Trailer parks 0%, For Love
of All things 193 S Marshall 7% and Safe Haven New Rogersville,
now Rogersville 6%. So you can see, I mean almost
200 votes, they got some decent.He said.
(13:52):
I didn't see that. Holy cow.
There were seven comments so. 5%of the town voted on your your
poll. That's crazy.
You should run for mayor. So the community was I, I
reached out to them. I was supposed to meet with the
town manager. He ended up, you know, he stood
(14:13):
me up and, and he apologized andwe set up a different time and
something else happened. So, so it's just, you know, I
wasn't in a rush, but it took a couple weeks.
I'm like, forget it, we're just going to go with with option #2.
You mean to say you had a hard time coordinating with a local
government? That sounds.
Shocking. Exactly.
That wanted that you were tryingto offer free services to.
(14:35):
I know we love Rogersville. We don't want to talk trash.
Yeah, yeah. I mean, we talked on the phone.
Great guy. He was really busy at the time,
but it just it, it did not end up happening.
So maybe, maybe next year. Yeah, I did Safe Haven.
So that's the story there. That was that was the first week
of September and then I went door to door in Springfield for
(15:01):
some. So I I did that.
I had one job under my belt. Took some before and after
pictures and then I went door todoor in Springfield trying to
get more business. I think I spent 2 afternoons
doing that and it was just terrible.
I, I learned a lot, but no one, no one likes it.
I, I really struggled to, to reach the actual business
(15:23):
owners. It was usually just some $15.00
an hour person managing, managing the store, the, the
cash register. And so it just went nowhere.
So you're telling people to givethem hope that you don't have to
go door to door to be successfulin this business?
No. And, and I think, I mean, I
(15:43):
think Cinco did and, and that's part of what, what inspired me
to do it. But that's not who I am.
I'm not. I'm not very good at that.
Well, there's more ways to win than one, you know.
Yeah, yeah. What does the process look like
for striping, for seal coding? If if you could get all the
business in the world, but you had to choose either striping or
seal coding, which would you choose?
(16:05):
Then why a? 100% seal coating.
So, so one seal coating is a bigger ticket for, for these
churches when we're doing like a1500 or $2000 striping job,
we're we're doing a 10 to $20,000 seal coating job.
So it's, it's basically 10X for,for the most part.
(16:28):
So, so that's one number two is it's simpler.
The, the material costs are higher, but the actual equipment
is, is actually cheaper. I would say it's just easier to
run. I cannot tell you how many
issues I've had with my stripingequipment and, and part of
that's on me just because I bought it used, but it's been a
(16:51):
headache. And, and so I did, I did go from
one machine to two machines recently, which I never expected
to do at this point in time, but, but I just felt like I had
to because it's been such a headache when, when some a
machine goes out and it's Saturday and I say, hey, pastor,
your lot's not going to be done.We'll put down some temporary
(17:14):
lines, but it's not going to look great for your services
tomorrow. And I know they, they've been
super nice, but I would hate to be thinking, OK, I just spent
$10,000 and you're telling me it's not even going to look good
or it's not done on time. That's that's business one O 1.
Well, I would imagine there's a lot more moving parts, literally
(17:36):
there's a lot more precision in the striping equipment.
There's more that can go wrong, More variables, right?
Yeah, there's a ton of variables, yeah.
How does the equipment cost compare between the two?
You said it was more expensive on the striping side.
You can deck out both of them and and pay a lot of money.
I I paid I paid 2300 for my first striper.
(17:59):
It's nothing. Nothing right you you get that
back in two jobs yeah but if youwere going to buy it new or buy
buy an upgraded version you're talking like 10,000 bucks.
I I actually did rent one for for a weekend and their their
setup was 25,000 for just the striping machine for seal
coating. I know people who are doing this
(18:22):
out of a big a big plastic drum.Just freaking dumping out some
tar and spreading it around witha squeegee.
Am I oversimplifying it? No, exactly.
Yeah, OK. Yeah and and if you.
Don't tell the EPA. Yeah, exactly.
If if you want to get a A you know a basic setup new 3004
(18:45):
thousand put it on a trailer say10,000 all in Max.
Oh my gosh. OK.
All right. So your first few jobs you do
for the first month, 7 the next month, what are your profit
margins look like on all these jobs?
So on striping, my first few jobs, it was just me.
I actually did, I don't rememberhow many jobs I did out of my
(19:08):
minivan where I I was loading itup, seats are down and it it
just fit with an inch to clear. But it was just me.
Paints paint would average aboutlike 20% of of the of the job
and then I'm pocketing the other75 or 80%.
And you're doing everything yourself.
(19:28):
No employees at this point. No, just me.
Yeah. And now where we're at with seal
coating, the material costs a lot more.
So the profit margins are lower,but I would say even after labor
still 30 to 40%. So you knew nothing about this
industry going into it. You heard my podcast, you
(19:49):
started doing some research, youjoined some Facebook groups.
You posted in your local Facebook group saying I'll do a
job for free. And your first two months,
you've done just under $50,000 in sales and about $20,000 in
net profit, which would have been about $30,000 in net profit
had you not subbed out those first jobs.
Do I have all that right? Yeah, exactly.
(20:11):
Yeah. That's incredible.
I mean, I interview a lot of business owners on this podcast
and that's that's way up there when it comes to amount of money
earned in what amount of time. That's incredible.
And in a small town. Nonetheless.
Can we talk some more about customer acquisition?
So what is your website look like?
What is your Google business profile look like?
(20:31):
Like how much are you worried orconcerned about the little
things as far as web presence orpaid ads or any of that is
concerned? Yeah, so, so I have not been at
all my website, I, I paid some guy overseas 200 bucks to to
build it. I've worked with him in the
past. He's a great developer.
(20:51):
He did a good job. I did not give him content to
work with. We spun up some images with AI
and just got something live. It's I I don't even know if
anybody goes to it, but they at least know that I have a domain.
You know it's even better than aperfect website, $50,000 in
sales and two. Months.
Yeah, exactly. I it's a, it's a winter time
(21:13):
project. We're going to, we're going to
update it. We're going to make it look
good. It's great.
There's nothing. Yeah, that's not the point.
Like yeah, I launched a businessthis year and we got to $5000 or
sorry, we got to 500,000 in revenue and we never had a
website ever. Like it's just it, it's
situational dependent but like. One, and that was the biggest.
(21:34):
Sales. Was yeah, I, I didn't want to
have an excuse to say This is why I'm not I I haven't done
door to door or I haven't done the emails.
And there were a few times in this process where I just had to
say, OK, forget it. I don't know what I'm doing, I'm
not ready, but just do it. I'm never going to be ready.
Yeah, yeah. Never.
And so I don't have a Google Business profile.
(21:56):
Google for some reason labeled me as they.
They've suspended me. I'm working through that.
It's a pain. I might just rename the company,
I don't know but but it's not live yet.
That's frustrating. And so the next thing I did was
just an e-mail, an e-mail campaign.
I paid someone on Upwork 5 or 6 bucks to compile a list of all
(22:21):
the churches in Springfield whenwe were thinking about moving
here. The, the one negative thing
about Spring, well, there were acouple negative things.
One of the negative things aboutSpringfield was there's so many
churches and it's like a religious revival every weekend
here, which I'm like, OK, that'sgreat.
That, that sounds like a great place to raise a family.
(22:43):
And so there was there was over 300 churches in Springfield that
I emailed SO150 a 175,000 peoplein the city.
I've done a little bit of cold e-mail before.
It's hard. No success ever before and this
one just popped off I I think. I think.
I was getting like 5 or 7% response rate.
(23:06):
Sheesh. And.
And this is in a campaign. This is just one e-mail.
Yeah. And and I would say 2/3 of the
emails were to info at the church name.
Catch all Catch all addresses which are not going.
Good specific, right? Like I dude, like three hours
ago I taught a tutorial on cold e-mail and I said delete the
(23:28):
catch alls don't even mess with them now.
Like it's context dependent, right?
And I still would have said thatbased on what I was teaching
them about like the industry. But if I were doing this, I
would have done the same thing because that's all I know.
You're telling me. Keep them in there, baby.
I know they're not as high quality but but where I'm I'm
not blasting it out to millions or even thousands.
(23:49):
It's like, just hit them all. Yeah, it's worth a shot.
Did you scrub the emails first to validate them?
Make sure they're still active. I did not.
OK. And no follow-ups, no all the
magics in the follow up. Yeah, well, it got busy fast.
Good. So I did not and it was a little
bit strategic as well because I knew that I there was a lot to
(24:11):
learn. I didn't know what my pricing
should be. I didn't know I wanted to test
some different e-mail language and I I wanted to hit these
people up this coming spring to say, OK, here's a new offer,
here's something else. So I will be emailing them
again. But yeah not it was 1 and done
(24:31):
here. OK, so 300 churches, let's talk
like as as exact as you can remember on these numbers.
How many did you e-mail? How many responses did you get?
5 to 7% of what? I wish I had pulled these exact
numbers. I let's let's say 7% responded.
So that's, you know, and it might have even been a little
bit higher now that I'm thinkingabout it, because I've, I've
(24:54):
done about 20 quotes and, and I would say half of the people who
responded said, thanks for emailing, talk to me next year.
Good luck on your business. God bless all that.
But but it wasn't an actual quote.
So, so that if we say 40, we're talking like 12% response rate
(25:16):
and then half of those led to actual quotes.
And, and I should say at this time, I'm pretty frugal.
I, I don't want to put a lot of money into something until I
know it's going to work. And so I'm showing up to these
quotes in my minivan and. We're the same person.
Yeah, it doesn't look well. And it's, it's a beat up minivan
(25:38):
too. It's it's, it's had a better
life in the past. So, so I'm showing up.
It's not super professional. I, I didn't even have a business
card day one. I I just had a print out that I
was handing out. But yeah, the response was
great. And, and I realized pretty
quickly that the people who wanted a quote on just using
(26:00):
satellite give them a quote fastbecause part of my thesis was
OK, if I can give a quote to them fast, they're more likely
to book. But that's not the case in this
part, in this situation. And I think it's mostly because
I was doing outbound. They weren't reaching out to me
if they were reaching out to. Me.
(26:21):
They were probably already in the market, but but in this
case, yeah, I I realize I neededto be there in person.
They needed to see that I'm not.Yep.
Some druggie or. You're local.
Yeah, yeah, I'm. Local, and it's a church
especially like it's like the most local type of organization
(26:42):
there is. Well, and I, I should say too,
just show that I'm a person because there's a lot of scams
out there. These are older.
It's an older generation for themost part running the churches
and so they they want to make that face to face connection.
Yeah. And your close rate, like all
else equal, your close rate is always going to be higher in
(27:02):
person, regardless of industry. Yeah, regardless of vehicle.
Although I I have noticed since since I upgraded to a truck my
close rate has increased. That makes sense because it's
like, whoa, dude, like you're laying down this permanent paint
on my parking lot that everyone in the world is going to see.
You're not signaling to me that you know what you're doing in a
(27:23):
van. Yeah, exactly.
Yeah, all. Right, so 12% response rate give
or take. You only emailed churches to
start. Yeah.
And, and I don't, I don't recallexactly where that idea came
from. I know I bought a couple other
lists as well. I bought one for property
managers, for commercial real estate agents.
(27:44):
But yeah, I I only emailed the churches.
What did you pay for that list? Each one was like 5 or 6 bucks.
Each e-mail or each list? Each each list.
So so I bought, I bought a couple, but but yeah, for those
300 it was. Literally like 6 bucks so you
return on ad spend. It was like 1000 X.
It's not even, it's just stupid.Yeah, it's crazy.
(28:06):
So of the 7 + 4 of the 11 jobs you did you did the first two
months, were they all churches? So I did 3 Taco Bells and and
that was someone that I knew. I I reached out to him and, and
I franchise. Yeah, Yep.
He owned all three. Yeah, so, but but everything
(28:27):
else was a church. OK, so all of your jobs came
from cold e-mail or a friend? Yep.
Beautiful and you haven't even tried cold emailing any other
industry. For all you know transmission
and muffler shops have a 20% response rate.
Like, who knows? Yeah, I I'm sure some will be
better, yeah. I would think most would be
(28:48):
worse because 12% is great, but it can't be the best.
Like, statistically speaking, there's too many other
industries to try, yeah. Well, well, the reason I, I will
say one reason I did go for churches is because most of them
have a pretty good sized lot and, and I didn't want to show
up to another one like Safe Haven where it's OK, I would
have to charge you 500 bucks to do those 5 lines.
(29:12):
That's just not, that's not great for you.
It's not going to be great for me.
How price sensitive are churchescompared to like a Taco Bell?
Honestly, I, I don't know. I would say from from the
conversations I've had, most churches want to be wise with
their money, but they also have funds set aside because this is
(29:32):
something that they have to do every 345 years.
Yeah, OK. So.
So they're ready to spend it. All right, so how big is an
average church parking lot? How do you price stuff out?
So most of the church parking lots that I've done have been
around 200 parking stalls. So my first actual job that I
(29:53):
did, I think I charge 450 per line and then 1010 to $20 per
stencil. So I would do $20.00 for a blue
and white handicap and then $10.00 for a parking or a
directional arrow. How'd you land on that price?
(30:13):
It's these Facebook groups have been super helpful to me.
So I saw some info there. I think Cinco shared some
pricing info as well and and honestly a huge resource has
just been AI. Just asking whether it's grok or
ChatGPT what what I should be at?
I have to think that most business owners or pastors in
(30:34):
this case don't really know whata fair price is for this because
it's such an infrequent service.Is that the case or do they kind
of have a ballpark in mind? I think a lot of them ended up
getting additional quotes. This is why October revenue was
so low, but November was fantastic.
(30:54):
Is because it they have to present it to their board.
They have, they have pretty theythey have a process to go
through, to go through before anything gets approved.
Longer sales cycle. Yeah, yeah.
And and that's something I wish I had realized before I
contacted them first because it was a slow few weeks getting
(31:15):
getting started. Those 11 jobs, you're not
counting the first free one, right?
Or you are. No, I'm not.
OK, So those 11 jobs, you basically closed 8 because the
Taco Bells were three locations,right?
Seven churches and four Taco Bells.
Or what was it? 8 churches and three Taco Bells.
OK, so you've closed 9 jobs basically.
One was your friend, eight were strangers.
(31:36):
You've quoted 20, right? I'm trying to get to what your
close rate is. We're talking like 4050%.
Yeah, Yep. That's pretty good, especially
for such a a high ticket item. Yeah, I I've been really happy
and, and again, it's just, it's just a longer sales cycle.
I'm really excited for this spring though, because so I'm,
I'm done here for the winter right now.
We are, we are shut down as of aweek ago, but I'm going to hit
(32:00):
it hard. I've got, I've got around
200,000 in quotes that I've already given out that I'm going
to be following up on and I think I'll get a lot of them for
the spring. So your average job size is like
we're talking like 7 grand somewhere like that.
Yeah, it's, it's a little misleading just because we've
(32:22):
had I, I would say my average striping only job is between
1:00 and $2000. And then, Yep, seal coating's a
big ticket. All right, tell me what happened
during that first job that turned you on to seal coating?
Yeah. And so let me backtrack just a
second and say when we're talking about my close rate, my
(32:45):
close rate could have been higher, but I show up to these
jobs and, and I think my e-mail is pretty straightforward.
I said, we do striping. I'm going to give you a discount
for striping services. And I got, you know, all these
people saying, Hey, give me a quote.
Well I go to meet them in personand they say oh I wanted a quote
(33:07):
for striping and ceiling. No one wanted and.
You're like, what's ceiling? Yeah, exactly, exactly.
And so I know some of those jobs, those early quotes I, I
lost out on because I was like, yeah, I don't do that.
You know, I can get you a quote,but honestly it's, I just do the
striping and in my mind it's like, okay, that's great.
(33:27):
And in their mind, they're thinking, X, let's get the next
guy because I need both. I don't need this one.
Which what a great lesson in being willing to be flexible
because it's like focus, focus, focus, focus on one thing.
What if you don't? Like, where would you be today?
If you're like, no, I only do striping because that's what I'm
focusing on. I want to be the best in the
world at striping. And that is there, there's many
(33:49):
ways to win. I'll go to my grave saying that,
right? But like, you were like, let's
try seal coating. And it's like, holy crap, this
is the whole business. Yeah, there's, there's a market
for just striping and, and I think now that I'm a few months
in, I, I, I would say that if you're, if you just want to do
striping, forget outreach to church, forget.
Well, and I'll add it one more caveat here, but forget outreach
(34:11):
to church, forget outreach to, to property managers, talk to
construction companies because you're going to be striping the
new lots and that's about it at at least in this area.
And so the caveat is as Cinco Cinco's in Texas.
He's in Waco, yeah, central TX. Completely different and so I'm
(34:33):
actually going to be doing some jobs in Texas over the winter.
They don't need seal coating forthe most part.
It's a way smaller industry. Their parking lot lines fade
though with the sun and so they just have to be redone.
It's it's a stand alone service.All right, So have you tried
anything else? Texting, calling, you've done
(34:54):
door to door, you've done e-mail, you talked to your
friend with the Taco Bells? Have you done or tried anything
else to acquire customers? Nothing as of now.
So I I mentioned doing some jobsin Texas in winter.
The playbook's working. I got another list of of
churches in Texas where my parents live and I emailed.
(35:14):
I think I've emailed the first half of the list and we're going
to get some work from it. We've already gotten some quotes
and some of them are going to close.
OK. So you've done the same outreach
to two different markets entirely.
And were the the metrics from the second from the Texas
campaign? Was it better or worse than
(35:35):
Springfield? It was, it was a little bit
worse. So I think I sent about 100
emails, right around 100, and I've done four or five quotes,
so I feel it's a little bit lower, but still like so.
Good. Yeah, I mean, Hunter, just
promise me you'll start following up with these.
I know, I know. Please, you're going to triple
(35:55):
those numbers. This was in a small town.
This was you. You've talked about pecan
plantation. That's my, my parents live 10
minutes from there. So you're, you're an hour out of
DFW and yeah, I, I. Granberry.
Yep exactly. I need to move closer to DFW and
(36:17):
and things will really blow up. Dude, OK, all right.
What about equipment? What did you spend on the
equipment? Where'd you buy it from?
How did you choose what brand ormake?
Model of new use so so start up costs I I I paid $800.00 for my
stencils. So all the arrows, the letters,
the no part. Where do you buy those from?
(36:38):
I bought them from 1800 Stencil it, they just had the best price
online. I, I went solely based off
price. I mean, they've, yeah, they're a
reputable company, but it workedfor me.
They, I, I've continued to buy from them.
I spent about, oh, and then I spent $2300 on my machine and
that was, that was the extent ofmy startup costs in my e-mail.
(37:02):
I I would say hey, I'm licensed and insured and then before I
did my first job I did buy insurance but but I did not have
it when I sent the emails and that was like 230 bucks.
OK, so all in startup costs were?
30,000, yeah. $30,000 What is your ongoing overhead?
I pay $29.00 a month for for quote IQ just to send out
(37:27):
quotes. And then insurance.
It's 9250 a month. 93 dollars, yeah, but what about like gas,
like truck insurance, stuff likethat?
So truck the, the advice I got was keep I, I actually do want
to move it over at to, to be a business truck fully.
(37:48):
But at this point in time, I still drive more for, for just
personal activities. So it's, it's it's not a
commercial policy yet. I think it added 30 bucks to my
insurance. Any like crazy stories or
headaches from this business yetsomething that people can watch
out for? So, so one would be just men.
Yeah. When, when the machine breaks
(38:09):
down and you're on a time crunch, it is, it is tough.
You know, this, this has not been just a walk in the park
there. There have been some stressful
moments. The the most stressful part, we
haven't even talked about crack filling, which has been a really
good, a really good addition as well in tandem with seal
coating. And so with that, you're, you're
(38:31):
just putting some rubberized tarin the cracks to, to seal them
up. And before you do that, you have
to clean out the weeds from the cracks and then also run over it
with a weed torch just to heat it up and, and help it seal
better. Right.
I started a fire. I mean, just thinking about it,
(38:51):
there's a little bit of PTSD there.
That was scary. You know, in, in the minute or
two, I just thought, man, I justruined my family's life because
the wind was whipping and it started spreading fast.
I was I was 20 feet from 20 feetfrom a house, 20 feet from a
church. I don't know how it.
(39:12):
Started. I was being really cautious, but
some something that I some some piece of grass caught on fire,
blew over do a pile of leaves and yeah, it it got up fast so.
What did you do? How'd you get it out?
I threw, I had a couple bags of sand for the project I was
using. I threw that on and then
(39:33):
thankfully, and we might not be talking I, you know, I don't
know how this would have ended, but thankfully I had a fire
extinguisher that I carried withme.
Thank you, OSHA right. So I I was trying to be
compliant and that that put it out, but it spread fast.
Just just from the time it took to run from like I notice it, I
(39:55):
run to the truck, I run back andit's big, yeah.
That's incredible. What would you have done
differently, had you, if you were to start this over from
scratch today? I would have bought new
equipment. I didn't want to do that.
I wanted to prove the model, butbut knowing that it's proved, I
would have bought new equipment so that yeah, just the downtime
and the headaches that would have helped alleviate those.
(40:18):
And then I would have hired sooner, faster.
I still probably need to be moreproactive on this just because
my value, my honestly, the people I have hired, they do it
better than I do. I, I am not an OCD details
oriented guy. And, and the people I've hired,
they're amazing. They're snapping chalk lines.
(40:41):
They're measuring everything. They're getting the angles
exactly right and, and I'm like,let's just do it.
But but we want it to be perfect.
And so I, I should have hired them day one.
I can provide way more value getting the jobs and and
overseeing the work and then actually doing a lot of it.
(41:03):
But I like it. How many employees do you have
and how do you pay them? Do you pay them like hourly or
on a per job basis? All of them are hourly.
I will hire a couple full time guys starting in the spring.
And that was part of my delay inhiring too, was it's like, OK,
you only have a few weeks beforethe season ends, just find some
part time guys, pay them hourly,whatever.
(41:25):
Yeah. So so they were just all guys
looking to make some extra moneyon the weekends or or in the
afternoons. How much per hour and where did
you find them? So everyone I've hired has been
from just from my church congregation.
They were just guys I knew who could work hard, even a couple
(41:46):
teenagers too, who could work hard.
And yeah, I've, I've paid the teenagers 15 bucks an hour and
my standard is 25 an hour for the guys.
But there have been, there have been a couple times where we've
had to work at midnight or laterworking till one or two AM and
(42:07):
I'll bump it up to 30 or 35 an hour for that.
Yeah. So your margins are still killer
even when you pay someone to do it for you.
Yeah. What could I have asked you, or
should I have asked you that I neglected to?
I would say like, why? Why did you choose it?
Why did you choose this business?
Yeah, so, so when I was selling the company I was, I was looking
(42:28):
like I said, I binge your content.
I was looking at some other options.
I thought doing windows in in residential homes could be
really nice and and paid ads would crush on that.
We had a client who did paid adsfor that and they did great.
I was also interested in in doing well drilling so for new
(42:49):
homes or or. That's high ticket.
Yeah, High ticket, super cool like that.
That's one that that that's really interesting to me.
But the equipment cost is just insane.
It's like a, a couple 100,000 to, to really get going.
And so I, I like this because it's, it's B to B, it's
construction adjacent. And then it's really easy to
(43:11):
rank on, on Google. No one, no one is really focused
on this market. And so I, I just thought it'd be
really easy to get work on an ongoing basis just from Google
without having to do any marketing.
And that was attractive. Do you compete much with others?
Like because there's a few franchisors that offer this
(43:34):
right? Like 1 is famously called We Do
Lines, which is a great name. Do you find yourself competing
for jobs? No, not, not yet.
And I know, I know another one'slike 1800 striping and I've
talked to some guys there and they do really well.
But no, I think it's it's a little bit different because
(43:55):
most, most mom and pop stores orchurches, they want you to do
all of the services, not just striping.
OK. So what's next?
How do you plan to scale this business?
Just more of the same cold emailing other markets.
Wait for the warmer weather. Yeah, Google.
Google is going to be huge. So, so my online presence is a
big, a big focus for me this winter.
(44:17):
Just getting that ready to Rock'n'roll for the spring.
And then there's, there's a lot of room here.
I, I would love to have two crews going in the springtime
full time. I think we'll get plenty of
jobs. And then, yeah, with, with my
parents in Texas, I, I'd love tohave some sort of permanent
(44:37):
presence there. But that's that's still in the
works. Yeah, beautiful Hunter.
Where can people find you if they want to learn more or just
reach out? X is the best best place, just
just look at my name. Hunter Shenwerk.
Happy to give back in any way I can.
Help people out. And yeah, reach out if you have
(44:59):
questions. And if you're in North Texas or
Missouri and you need some striping or seal coding, 417
striping.com are you ever going to do any residential stuff for
seal coding? Possibly it's a big driveway,
maybe a couple 1000 bucks for seal coating.
So it's it's not a. There's a lot of driveways out.
(45:20):
There Yeah exactly, exactly and and so if we have down days or
whatever absolutely and that's where I think ads could come in
where it's hey book on these days we'll give you a good deal
like let's just even if we don'tmake money let's just pay the
crew and and stay busy. So yeah, I I'm sure we will do
some but haven't done any. Currently not planning to make
(45:44):
it a main focus. Love it.
Hunter, thank you. Thanks Chris all.
Right, what do you think? Please share it with a friend
and we'll see you next time on the Kerner office.
I had seven jobs and my revenue was 46,825.
Whoa. I'm showing up to these quotes
in my minivan and it's a beat upminivan too you.
Knew nothing about this industrygoing into it.
You heard my podcast to join some Facebook groups and your
first two months you've done just under $50,000 in sales.
(00:20):
Yeah, exactly. Yeah.
That's incredible. The playbook's working.
All right, almost exactly a yearago, I had a guy on the pod
named Cinco. Cinco started a line striping
business in Waco, TX and he was crushing it.
It was one of my best episodes ever.
If you're on Spotify or listening to audio only, that's
(00:41):
going to be episode number 99. That went live on December 2nd,
2024. And then just a week or two ago,
I found a guy named Hunter in Springfield, MO that started a
line striping business. And what do you know, he got
inspired to start this business based on that episode.
So this is kind of another stumpgrinding situation all over
again, but Hunter levelled it upa notch and his business is
(01:01):
crushing it even more. He's done $50,000 very
profitably his first two months without any knowledge or
experience in the field. So of course I asked him, how
are you finding customers, How do you start this business and
how can people copy you? Please enjoy.
So, Hunter, why don't you tell us who you are and what you do?
(01:21):
Yeah, great. Thanks for having me on, Chris.
My name is Hunter Shenorg. I run 417 striping and ceiling
and it's a small seal coating crack filling striping business
in Springfield, MO. And how long ago did you start
this? I started this in September.
My first job was September 27th.Of 2025.
(01:45):
Of 2025. Yep, Yep.
I had the idea or I first started looking into it back in
May. So it took me a few months to
pull the trigger, but it's been,it's been active for just a
couple months now. So 2 full months you've been
active? Correct.
And what is your revenue to date?
What did your monthly revenue look like for your first two
(02:05):
months? I'll go September 27th, my first
job, to October 31st, so just over a month.
First month I had four jobs and my revenue was 22,874.
Holy crap from 4 jobs. Those are big jobs.
Yeah. And and that's something that I
liked about the industry was wasit is a little, a little bit of
(02:28):
a bigger ticket. And then in November, I had
seven jobs and my revenue was 46,825.
So we had a big jump, yeah. You had almost twice as many
jobs and your average job size went up as well.
Yep. So, Andre, I don't know if you
know this, but I'm an expert in the industry because I spoke to
(02:50):
Cinco a year ago about his business.
So clearly I know everything. I know those are good numbers.
Just kidding. I don't know anything about this
industry, which is why we're talking.
That's what kick started this though, was your was your inner
your podcast with Cinco. And I just thought, man, that's
a great idea. And, and I'm sure we'll talk
about it, but I thought, I thought I'd be 100% in striping
(03:13):
and it's turned out to be, I like the seal coating aspect a
lot more, but. Isn't that beautiful?
Like the business never ends up where it starts and it that's
how it should be. And that means you're flexible
enough to go with the energy andto go where the the product
market fit is the most. Yeah, sure.
So I'm going to get into how youacquired those customers.
(03:35):
That's a key part of this. I want to talk about your
equipment, where you found the machine, what type of machine,
etcetera. But before we go there, what
made you flip from primarily line striping to primarily seal
coating? And before you even answer that,
let me interrupt myself. What is seal coating?
Yeah, so seal coating is you've got some old asphalt.
Think of parking lot, but also adriveway.
(03:58):
And over time you just have a itgets worn down so it starts to
fade it, it turns a lighter shade of Gray, you start to get
some cracks developing. And so seal coating is where you
are applying, whether it's by squeegee or by spraying just a
thin, super thin layer of of asphalt to resurface it, make it
(04:22):
look nice and and hopefully prevent more cracks forming.
And those videos are so satisfying.
That's like watching people do that.
Yeah, yeah. Very fun to watch.
So what was it about my episode with Cinco that got you
interested in this industry? In terms of background, I was
selling, I, I'd run a small marketing agency and we had put
(04:46):
it on, on the marketplace to sell and we were getting some
good, you know, a good amount ofinterest.
And then in May it started to, we, we were in talks, you know,
trying to finalize an LOI and everything.
And, and that was, that was for me a point of, OK, I know this
isn't going to be forever, it's going to be sold.
(05:07):
What do I do next? And so I, I was, I was binging a
lot of your content actually, and just trying to figure out,
OK, what's a good idea? I want to do something in the
service space, Blue blue collar services, home services.
I liked that it was a lot of B to B.
In my experience that that seemsto be better customers.
(05:29):
I I don't think that always holds true, but but in general
they're going to pay without complaining as much or, or just
they're, they're used to paying more.
And then I also like that it's ahigher ticket item.
So, so power washing, that's great, but doing. 500 bucks.
Yeah, or or less right. A couple 100 bucks here and
(05:51):
there. You you really have to get a lot
of jobs. All right, so you heard the
episode. What were your next steps?
It just kind of percolated a little in my mind.
I wasn't in a big rush. Luckily, I, I connected with,
with this guy who does striping in Utah.
We, we were grouped to, well, wewere part of some golf group on
(06:13):
X and I, I just reached out to him.
We, we had a little conversation.
He, he's been super helpful. That's what really convinced me.
OK, this is a great industry. I've heard it from two people
now. There's a lot of potential here.
So honestly though, after that, my next step was just get this
company sold. And so it was, it was kind of
(06:36):
put on pause for a few months. And in those few months, the
biggest thing I did was just join some of the Facebook
groups. For line striping and seal
coding. For line striping at, at this
point in time seal coding, I knew nothing was not on my
radar. I thought 100% line striping.
Yeah, just tried to learn a little bit about the equipment,
what what everyone in the industry was doing.
(06:58):
And then in July, I ended up buying my first, my first
machine and and that's when my business sold.
But there is a little bit of a transition period, took a little
bit of time off and then really,really got going in September.
What did that first job look like both from a revenue
perspective and a profit perspective?
(07:20):
And like logistically, like how did you perform it?
How did you learn what to do? What was it like?
Yeah, I I just made a Facebook post in my town's Facebook page.
I said, hey, I want to give back.
What's a good business that I can do some lines for free,
completely free, no strings attached.
I just, I mean I can't put it onmy driveway.
(07:41):
Right. And the paints relatively
expensive so so I wanted to it to go to a good cause.
Please don't suggest Walmart, I can't afford that.
Maybe a sandwich shop? Yeah, so well, and my town's
really small. So, so it's a town of 3000.
There's there's not many businesses at all.
(08:03):
Sorry, what town is this? It's called Rogers Rogersville.
It's just outside Springfield. OK, And then Springfield is like
170,000 people greater Springfield 450,000 people,
right? Yeah, give or take.
Rogersville. OK, 4300 according to Google.
One thing I always like to say, we don't have a stoplight in
town, but yeah, there's not a lot of businesses.
(08:24):
So I, I got a lot of great comments and, and awareness from
that Facebook post and I ended up just working with a nonprofit
in town that yeah, there's a lotof green on that map, right?
Yeah. So I, I worked with this
nonprofit in town, super small place.
(08:44):
They do a lot of good and I striped 5 lines and.
That's a small job, right? Super small.
I mean, they didn't so, so they didn't have lines there to begin
with because it was too small. You know, a lot of people, it's
a minimum charge of like 500 bucks and they're not going to
pay that for five lines. So it took me probably 2 hours
(09:10):
this. Which looking back, that was way
too long. Oh, I mean, it's, it's a mile
from my house. It should have taken me 10
minutes Max. And, and yeah, so it was a
struggle. And and I did it in the dark
too, which was harder than I expected for my first job.
Would you be able to tell me thename of the nonprofit?
(09:32):
Yeah, it's safe haven. Safe.
I want to pull it up on Google Earth right there, right?
Yep. All right, so.
We'll see if the the image is updated.
It this image is from 2025, it doesn't say the month so it
might be was it this building right here?
Correct. Yeah.
So it's just like 3 parking spots basically. 5.
(09:54):
OK, 05 lines, yeah. OK, big difference, right?
Oh, there it is. That looks fresh.
Is that one? One to the left so it doesn't
look like it was it was up. There, OK.
Oh, there it is. Yep.
So they needed it. Yeah, yeah.
And it's super great people. I I wish I knew what I knew now
I could have done better, whatever.
(10:16):
But but they got 5 lines. I had some experience and I
should say before I did this, I went to a parking lot and I just
filled up my machine with water and I just sprayed water to at
least get the feel of pushing itand lining it all up.
That's smart. Which Facebook page was it?
Rogersville Residence. So it was a group.
(10:39):
Correct. Yeah.
Would it be OK if I pull up the the post or do you think it's
not visible to me? I could probably pull it up.
I don't know if it would be the this at the bottom.
Yeah, that one, it's private, soI won't be able to see.
I just wanted people to like visualize.
All right, 11,000 people in here.
It's a private Facebook group. Every town has at least one of
these that looks like you have at least two Rogersville, 2
(11:02):
Rogersville residents uncensored, etcetera.
I just want people to see how approachable this is.
Like you, you don't live in too small of a city.
You have a Facebook group, at least one.
And the fact that you did it forfree is genius.
Did did you tell people like I'man idiot, I don't know what I'm
doing. I want to practice or you just
like I want to do some good. I want to paint some lines.
They're assuming that this is your business.
(11:23):
You've done this 100 times. Yeah.
And, and in retrospect, I wish Iwould have taken that approach
and said, this is new for me. I just want some practice.
I'll even take two or three lots.
And instead I was trying to be because I thought people voted
on the businesses. And I thought, OK, I can contact
(11:44):
all of these who are voted on and, and try to pitch them and,
and actually make some money from it, which, which I think is
a good idea, good marketing idea.
But I, I should have been a little bit more upfront and
straightforward and just said, Hey, this is new to me.
I'm going to take my time and doa good job.
(12:05):
But it's a, there's a little bitof a learning curve.
It's not hard. It's my first time though.
So that is one thing I, I wish Iwould have done.
And, and I, in fact, I did get some quotes out of it, but
because I was, I was still holding myself out as this is my
business, this is what we do. I didn't get any of the jobs.
(12:26):
Why do you think that is? I think it's because I I didn't
have the answers to everything and and I should have just and
and they ask questions. They would have been more
lenient if you were like, hey, Full disclosure guys, I don't
know what I'm doing, which is why I'm not charging.
But I also want to do good for the community.
This is perfectly free. You have nothing to lose.
If it looks ugly, I'll remove it.
(12:47):
I'll fix it, right? If you go into it with that,
then people will have maybe havemore grace on these sales calls,
you know what I'm saying? Oh, 100% and and that's, and so
I did switch my approach, but from from this initial, initial
outreach, yeah, I did not, did not lead to any money
unfortunately. For those of the listening, it's
(13:08):
time to give back. I love Rogersville, have lived
here for one year now, and I want to give back.
I run 417 striping and ceiling. Who here has a parking lot that
needs a refresh? Will provide free striping,
painting all the lines, handicapped spots, etcetera.
Comment with the business you think needs it most and will
coordinate with the one that gets the most votes.
Community park 69%, Taco Bell 1%.
(13:30):
No love for Taco Bell? Yeah, you know, they're publicly
traded. Henderson Lodge 7%, the library
10%, Street from Park South to Old Trailer parks 0%, For Love
of All things 193 S Marshall 7% and Safe Haven New Rogersville,
now Rogersville 6%. So you can see, I mean almost
200 votes, they got some decent.He said.
(13:52):
I didn't see that. Holy cow.
There were seven comments so. 5%of the town voted on your your
poll. That's crazy.
You should run for mayor. So the community was I, I
reached out to them. I was supposed to meet with the
town manager. He ended up, you know, he stood
(14:13):
me up and, and he apologized andwe set up a different time and
something else happened. So, so it's just, you know, I
wasn't in a rush, but it took a couple weeks.
I'm like, forget it, we're just going to go with with option #2.
You mean to say you had a hard time coordinating with a local
government? That sounds.
Shocking. Exactly.
That wanted that you were tryingto offer free services to.
(14:35):
I know we love Rogersville. We don't want to talk trash.
Yeah, yeah. I mean, we talked on the phone.
Great guy. He was really busy at the time,
but it just it, it did not end up happening.
So maybe, maybe next year. Yeah, I did Safe Haven.
So that's the story there. That was that was the first week
of September and then I went door to door in Springfield for
(15:01):
some. So I I did that.
I had one job under my belt. Took some before and after
pictures and then I went door todoor in Springfield trying to
get more business. I think I spent 2 afternoons
doing that and it was just terrible.
I, I learned a lot, but no one, no one likes it.
I, I really struggled to, to reach the actual business
(15:23):
owners. It was usually just some $15.00
an hour person managing, managing the store, the, the
cash register. And so it just went nowhere.
So you're telling people to givethem hope that you don't have to
go door to door to be successfulin this business?
No. And, and I think, I mean, I
(15:43):
think Cinco did and, and that's part of what, what inspired me
to do it. But that's not who I am.
I'm not. I'm not very good at that.
Well, there's more ways to win than one, you know.
Yeah, yeah. What does the process look like
for striping, for seal coding? If if you could get all the
business in the world, but you had to choose either striping or
seal coding, which would you choose?
(16:05):
Then why a? 100% seal coating.
So, so one seal coating is a bigger ticket for, for these
churches when we're doing like a1500 or $2000 striping job,
we're we're doing a 10 to $20,000 seal coating job.
So it's, it's basically 10X for,for the most part.
(16:28):
So, so that's one number two is it's simpler.
The, the material costs are higher, but the actual equipment
is, is actually cheaper. I would say it's just easier to
run. I cannot tell you how many
issues I've had with my stripingequipment and, and part of
that's on me just because I bought it used, but it's been a
(16:51):
headache. And, and so I did, I did go from
one machine to two machines recently, which I never expected
to do at this point in time, but, but I just felt like I had
to because it's been such a headache when, when some a
machine goes out and it's Saturday and I say, hey, pastor,
your lot's not going to be done.We'll put down some temporary
(17:14):
lines, but it's not going to look great for your services
tomorrow. And I know they, they've been
super nice, but I would hate to be thinking, OK, I just spent
$10,000 and you're telling me it's not even going to look good
or it's not done on time. That's that's business one O 1.
Well, I would imagine there's a lot more moving parts, literally
(17:36):
there's a lot more precision in the striping equipment.
There's more that can go wrong, More variables, right?
Yeah, there's a ton of variables, yeah.
How does the equipment cost compare between the two?
You said it was more expensive on the striping side.
You can deck out both of them and and pay a lot of money.
I I paid I paid 2300 for my first striper.
(17:59):
It's nothing. Nothing right you you get that
back in two jobs yeah but if youwere going to buy it new or buy
buy an upgraded version you're talking like 10,000 bucks.
I I actually did rent one for for a weekend and their their
setup was 25,000 for just the striping machine for seal
coating. I know people who are doing this
(18:22):
out of a big a big plastic drum.Just freaking dumping out some
tar and spreading it around witha squeegee.
Am I oversimplifying it? No, exactly.
Yeah, OK. Yeah and and if you.
Don't tell the EPA. Yeah, exactly.
If if you want to get a A you know a basic setup new 3004
(18:45):
thousand put it on a trailer say10,000 all in Max.
Oh my gosh. OK.
All right. So your first few jobs you do
for the first month, 7 the next month, what are your profit
margins look like on all these jobs?
So on striping, my first few jobs, it was just me.
I actually did, I don't rememberhow many jobs I did out of my
(19:08):
minivan where I I was loading itup, seats are down and it it
just fit with an inch to clear. But it was just me.
Paints paint would average aboutlike 20% of of the of the job
and then I'm pocketing the other75 or 80%.
And you're doing everything yourself.
(19:28):
No employees at this point. No, just me.
Yeah. And now where we're at with seal
coating, the material costs a lot more.
So the profit margins are lower,but I would say even after labor
still 30 to 40%. So you knew nothing about this
industry going into it. You heard my podcast, you
(19:49):
started doing some research, youjoined some Facebook groups.
You posted in your local Facebook group saying I'll do a
job for free. And your first two months,
you've done just under $50,000 in sales and about $20,000 in
net profit, which would have been about $30,000 in net profit
had you not subbed out those first jobs.
Do I have all that right? Yeah, exactly.
(20:11):
Yeah. That's incredible.
I mean, I interview a lot of business owners on this podcast
and that's that's way up there when it comes to amount of money
earned in what amount of time. That's incredible.
And in a small town. Nonetheless.
Can we talk some more about customer acquisition?
So what is your website look like?
What is your Google business profile look like?
(20:31):
Like how much are you worried orconcerned about the little
things as far as web presence orpaid ads or any of that is
concerned? Yeah, so, so I have not been at
all my website, I, I paid some guy overseas 200 bucks to to
build it. I've worked with him in the
past. He's a great developer.
(20:51):
He did a good job. I did not give him content to
work with. We spun up some images with AI
and just got something live. It's I I don't even know if
anybody goes to it, but they at least know that I have a domain.
You know it's even better than aperfect website, $50,000 in
sales and two. Months.
Yeah, exactly. I it's a, it's a winter time
(21:13):
project. We're going to, we're going to
update it. We're going to make it look
good. It's great.
There's nothing. Yeah, that's not the point.
Like yeah, I launched a businessthis year and we got to $5000 or
sorry, we got to 500,000 in revenue and we never had a
website ever. Like it's just it, it's
situational dependent but like. One, and that was the biggest.
(21:34):
Sales. Was yeah, I, I didn't want to
have an excuse to say This is why I'm not I I haven't done
door to door or I haven't done the emails.
And there were a few times in this process where I just had to
say, OK, forget it. I don't know what I'm doing, I'm
not ready, but just do it. I'm never going to be ready.
Yeah, yeah. Never.
And so I don't have a Google Business profile.
(21:56):
Google for some reason labeled me as they.
They've suspended me. I'm working through that.
It's a pain. I might just rename the company,
I don't know but but it's not live yet.
That's frustrating. And so the next thing I did was
just an e-mail, an e-mail campaign.
I paid someone on Upwork 5 or 6 bucks to compile a list of all
(22:21):
the churches in Springfield whenwe were thinking about moving
here. The, the one negative thing
about Spring, well, there were acouple negative things.
One of the negative things aboutSpringfield was there's so many
churches and it's like a religious revival every weekend
here, which I'm like, OK, that'sgreat.
That, that sounds like a great place to raise a family.
(22:43):
And so there was there was over 300 churches in Springfield that
I emailed SO150 a 175,000 peoplein the city.
I've done a little bit of cold e-mail before.
It's hard. No success ever before and this
one just popped off I I think. I think.
I was getting like 5 or 7% response rate.
(23:06):
Sheesh. And.
And this is in a campaign. This is just one e-mail.
Yeah. And and I would say 2/3 of the
emails were to info at the church name.
Catch all Catch all addresses which are not going.
Good specific, right? Like I dude, like three hours
ago I taught a tutorial on cold e-mail and I said delete the
(23:28):
catch alls don't even mess with them now.
Like it's context dependent, right?
And I still would have said thatbased on what I was teaching
them about like the industry. But if I were doing this, I
would have done the same thing because that's all I know.
You're telling me. Keep them in there, baby.
I know they're not as high quality but but where I'm I'm
not blasting it out to millions or even thousands.
(23:49):
It's like, just hit them all. Yeah, it's worth a shot.
Did you scrub the emails first to validate them?
Make sure they're still active. I did not.
OK. And no follow-ups, no all the
magics in the follow up. Yeah, well, it got busy fast.
Good. So I did not and it was a little
bit strategic as well because I knew that I there was a lot to
(24:11):
learn. I didn't know what my pricing
should be. I didn't know I wanted to test
some different e-mail language and I I wanted to hit these
people up this coming spring to say, OK, here's a new offer,
here's something else. So I will be emailing them
again. But yeah not it was 1 and done
(24:31):
here. OK, so 300 churches, let's talk
like as as exact as you can remember on these numbers.
How many did you e-mail? How many responses did you get?
5 to 7% of what? I wish I had pulled these exact
numbers. I let's let's say 7% responded.
So that's, you know, and it might have even been a little
bit higher now that I'm thinkingabout it, because I've, I've
(24:54):
done about 20 quotes and, and I would say half of the people who
responded said, thanks for emailing, talk to me next year.
Good luck on your business. God bless all that.
But but it wasn't an actual quote.
So, so that if we say 40, we're talking like 12% response rate
(25:16):
and then half of those led to actual quotes.
And, and I should say at this time, I'm pretty frugal.
I, I don't want to put a lot of money into something until I
know it's going to work. And so I'm showing up to these
quotes in my minivan and. We're the same person.
Yeah, it doesn't look well. And it's, it's a beat up minivan
(25:38):
too. It's it's, it's had a better
life in the past. So, so I'm showing up.
It's not super professional. I, I didn't even have a business
card day one. I I just had a print out that I
was handing out. But yeah, the response was
great. And, and I realized pretty
quickly that the people who wanted a quote on just using
(26:00):
satellite give them a quote fastbecause part of my thesis was
OK, if I can give a quote to them fast, they're more likely
to book. But that's not the case in this
part, in this situation. And I think it's mostly because
I was doing outbound. They weren't reaching out to me
if they were reaching out to. Me.
(26:21):
They were probably already in the market, but but in this
case, yeah, I I realize I neededto be there in person.
They needed to see that I'm not.Yep.
Some druggie or. You're local.
Yeah, yeah, I'm. Local, and it's a church
especially like it's like the most local type of organization
(26:42):
there is. Well, and I, I should say too,
just show that I'm a person because there's a lot of scams
out there. These are older.
It's an older generation for themost part running the churches
and so they they want to make that face to face connection.
Yeah. And your close rate, like all
else equal, your close rate is always going to be higher in
(27:02):
person, regardless of industry. Yeah, regardless of vehicle.
Although I I have noticed since since I upgraded to a truck my
close rate has increased. That makes sense because it's
like, whoa, dude, like you're laying down this permanent paint
on my parking lot that everyone in the world is going to see.
You're not signaling to me that you know what you're doing in a
(27:23):
van. Yeah, exactly.
Yeah, all. Right, so 12% response rate give
or take. You only emailed churches to
start. Yeah.
And, and I don't, I don't recallexactly where that idea came
from. I know I bought a couple other
lists as well. I bought one for property
managers, for commercial real estate agents.
(27:44):
But yeah, I I only emailed the churches.
What did you pay for that list? Each one was like 5 or 6 bucks.
Each e-mail or each list? Each each list.
So so I bought, I bought a couple, but but yeah, for those
300 it was. Literally like 6 bucks so you
return on ad spend. It was like 1000 X.
It's not even, it's just stupid.Yeah, it's crazy.
(28:06):
So of the 7 + 4 of the 11 jobs you did you did the first two
months, were they all churches? So I did 3 Taco Bells and and
that was someone that I knew. I I reached out to him and, and
I franchise. Yeah, Yep.
He owned all three. Yeah, so, but but everything
(28:27):
else was a church. OK, so all of your jobs came
from cold e-mail or a friend? Yep.
Beautiful and you haven't even tried cold emailing any other
industry. For all you know transmission
and muffler shops have a 20% response rate.
Like, who knows? Yeah, I I'm sure some will be
better, yeah. I would think most would be
(28:48):
worse because 12% is great, but it can't be the best.
Like, statistically speaking, there's too many other
industries to try, yeah. Well, well, the reason I, I will
say one reason I did go for churches is because most of them
have a pretty good sized lot and, and I didn't want to show
up to another one like Safe Haven where it's OK, I would
have to charge you 500 bucks to do those 5 lines.
(29:12):
That's just not, that's not great for you.
It's not going to be great for me.
How price sensitive are churchescompared to like a Taco Bell?
Honestly, I, I don't know. I would say from from the
conversations I've had, most churches want to be wise with
their money, but they also have funds set aside because this is
(29:32):
something that they have to do every 345 years.
Yeah, OK. So.
So they're ready to spend it. All right, so how big is an
average church parking lot? How do you price stuff out?
So most of the church parking lots that I've done have been
around 200 parking stalls. So my first actual job that I
(29:53):
did, I think I charge 450 per line and then 1010 to $20 per
stencil. So I would do $20.00 for a blue
and white handicap and then $10.00 for a parking or a
directional arrow. How'd you land on that price?
(30:13):
It's these Facebook groups have been super helpful to me.
So I saw some info there. I think Cinco shared some
pricing info as well and and honestly a huge resource has
just been AI. Just asking whether it's grok or
ChatGPT what what I should be at?
I have to think that most business owners or pastors in
(30:34):
this case don't really know whata fair price is for this because
it's such an infrequent service.Is that the case or do they kind
of have a ballpark in mind? I think a lot of them ended up
getting additional quotes. This is why October revenue was
so low, but November was fantastic.
(30:54):
Is because it they have to present it to their board.
They have, they have pretty theythey have a process to go
through, to go through before anything gets approved.
Longer sales cycle. Yeah, yeah.
And and that's something I wish I had realized before I
contacted them first because it was a slow few weeks getting
(31:15):
getting started. Those 11 jobs, you're not
counting the first free one, right?
Or you are. No, I'm not.
OK, So those 11 jobs, you basically closed 8 because the
Taco Bells were three locations,right?
Seven churches and four Taco Bells.
Or what was it? 8 churches and three Taco Bells.
OK, so you've closed 9 jobs basically.
One was your friend, eight were strangers.
(31:36):
You've quoted 20, right? I'm trying to get to what your
close rate is. We're talking like 4050%.
Yeah, Yep. That's pretty good, especially
for such a a high ticket item. Yeah, I I've been really happy
and, and again, it's just, it's just a longer sales cycle.
I'm really excited for this spring though, because so I'm,
I'm done here for the winter right now.
We are, we are shut down as of aweek ago, but I'm going to hit
(32:00):
it hard. I've got, I've got around
200,000 in quotes that I've already given out that I'm going
to be following up on and I think I'll get a lot of them for
the spring. So your average job size is like
we're talking like 7 grand somewhere like that.
Yeah, it's, it's a little misleading just because we've
(32:22):
had I, I would say my average striping only job is between
1:00 and $2000. And then, Yep, seal coating's a
big ticket. All right, tell me what happened
during that first job that turned you on to seal coating?
Yeah. And so let me backtrack just a
second and say when we're talking about my close rate, my
(32:45):
close rate could have been higher, but I show up to these
jobs and, and I think my e-mail is pretty straightforward.
I said, we do striping. I'm going to give you a discount
for striping services. And I got, you know, all these
people saying, Hey, give me a quote.
Well I go to meet them in personand they say oh I wanted a quote
(33:07):
for striping and ceiling. No one wanted and.
You're like, what's ceiling? Yeah, exactly, exactly.
And so I know some of those jobs, those early quotes I, I
lost out on because I was like, yeah, I don't do that.
You know, I can get you a quote,but honestly it's, I just do the
striping and in my mind it's like, okay, that's great.
(33:27):
And in their mind, they're thinking, X, let's get the next
guy because I need both. I don't need this one.
Which what a great lesson in being willing to be flexible
because it's like focus, focus, focus, focus on one thing.
What if you don't? Like, where would you be today?
If you're like, no, I only do striping because that's what I'm
focusing on. I want to be the best in the
world at striping. And that is there, there's many
(33:49):
ways to win. I'll go to my grave saying that,
right? But like, you were like, let's
try seal coating. And it's like, holy crap, this
is the whole business. Yeah, there's, there's a market
for just striping and, and I think now that I'm a few months
in, I, I, I would say that if you're, if you just want to do
striping, forget outreach to church, forget.
Well, and I'll add it one more caveat here, but forget outreach
(34:11):
to church, forget outreach to, to property managers, talk to
construction companies because you're going to be striping the
new lots and that's about it at at least in this area.
And so the caveat is as Cinco Cinco's in Texas.
He's in Waco, yeah, central TX. Completely different and so I'm
(34:33):
actually going to be doing some jobs in Texas over the winter.
They don't need seal coating forthe most part.
It's a way smaller industry. Their parking lot lines fade
though with the sun and so they just have to be redone.
It's it's a stand alone service.All right, So have you tried
anything else? Texting, calling, you've done
(34:54):
door to door, you've done e-mail, you talked to your
friend with the Taco Bells? Have you done or tried anything
else to acquire customers? Nothing as of now.
So I I mentioned doing some jobsin Texas in winter.
The playbook's working. I got another list of of
churches in Texas where my parents live and I emailed.
(35:14):
I think I've emailed the first half of the list and we're going
to get some work from it. We've already gotten some quotes
and some of them are going to close.
OK. So you've done the same outreach
to two different markets entirely.
And were the the metrics from the second from the Texas
campaign? Was it better or worse than
(35:35):
Springfield? It was, it was a little bit
worse. So I think I sent about 100
emails, right around 100, and I've done four or five quotes,
so I feel it's a little bit lower, but still like so.
Good. Yeah, I mean, Hunter, just
promise me you'll start following up with these.
I know, I know. Please, you're going to triple
(35:55):
those numbers. This was in a small town.
This was you. You've talked about pecan
plantation. That's my, my parents live 10
minutes from there. So you're, you're an hour out of
DFW and yeah, I, I. Granberry.
Yep exactly. I need to move closer to DFW and
(36:17):
and things will really blow up. Dude, OK, all right.
What about equipment? What did you spend on the
equipment? Where'd you buy it from?
How did you choose what brand ormake?
Model of new use so so start up costs I I I paid $800.00 for my
stencils. So all the arrows, the letters,
the no part. Where do you buy those from?
(36:38):
I bought them from 1800 Stencil it, they just had the best price
online. I, I went solely based off
price. I mean, they've, yeah, they're a
reputable company, but it workedfor me.
They, I, I've continued to buy from them.
I spent about, oh, and then I spent $2300 on my machine and
that was, that was the extent ofmy startup costs in my e-mail.
(37:02):
I I would say hey, I'm licensed and insured and then before I
did my first job I did buy insurance but but I did not have
it when I sent the emails and that was like 230 bucks.
OK, so all in startup costs were?
30,000, yeah. $30,000 What is your ongoing overhead?
I pay $29.00 a month for for quote IQ just to send out
(37:27):
quotes. And then insurance.
It's 9250 a month. 93 dollars, yeah, but what about like gas,
like truck insurance, stuff likethat?
So truck the, the advice I got was keep I, I actually do want
to move it over at to, to be a business truck fully.
(37:48):
But at this point in time, I still drive more for, for just
personal activities. So it's, it's it's not a
commercial policy yet. I think it added 30 bucks to my
insurance. Any like crazy stories or
headaches from this business yetsomething that people can watch
out for? So, so one would be just men.
Yeah. When, when the machine breaks
(38:09):
down and you're on a time crunch, it is, it is tough.
You know, this, this has not been just a walk in the park
there. There have been some stressful
moments. The the most stressful part, we
haven't even talked about crack filling, which has been a really
good, a really good addition as well in tandem with seal
coating. And so with that, you're, you're
(38:31):
just putting some rubberized tarin the cracks to, to seal them
up. And before you do that, you have
to clean out the weeds from the cracks and then also run over it
with a weed torch just to heat it up and, and help it seal
better. Right.
I started a fire. I mean, just thinking about it,
(38:51):
there's a little bit of PTSD there.
That was scary. You know, in, in the minute or
two, I just thought, man, I justruined my family's life because
the wind was whipping and it started spreading fast.
I was I was 20 feet from 20 feetfrom a house, 20 feet from a
church. I don't know how it.
(39:12):
Started. I was being really cautious, but
some something that I some some piece of grass caught on fire,
blew over do a pile of leaves and yeah, it it got up fast so.
What did you do? How'd you get it out?
I threw, I had a couple bags of sand for the project I was
using. I threw that on and then
(39:33):
thankfully, and we might not be talking I, you know, I don't
know how this would have ended, but thankfully I had a fire
extinguisher that I carried withme.
Thank you, OSHA right. So I I was trying to be
compliant and that that put it out, but it spread fast.
Just just from the time it took to run from like I notice it, I
(39:55):
run to the truck, I run back andit's big, yeah.
That's incredible. What would you have done
differently, had you, if you were to start this over from
scratch today? I would have bought new
equipment. I didn't want to do that.
I wanted to prove the model, butbut knowing that it's proved, I
would have bought new equipment so that yeah, just the downtime
and the headaches that would have helped alleviate those.
(40:18):
And then I would have hired sooner, faster.
I still probably need to be moreproactive on this just because
my value, my honestly, the people I have hired, they do it
better than I do. I, I am not an OCD details
oriented guy. And, and the people I've hired,
they're amazing. They're snapping chalk lines.
(40:41):
They're measuring everything. They're getting the angles
exactly right and, and I'm like,let's just do it.
But but we want it to be perfect.
And so I, I should have hired them day one.
I can provide way more value getting the jobs and and
overseeing the work and then actually doing a lot of it.
(41:03):
But I like it. How many employees do you have
and how do you pay them? Do you pay them like hourly or
on a per job basis? All of them are hourly.
I will hire a couple full time guys starting in the spring.
And that was part of my delay inhiring too, was it's like, OK,
you only have a few weeks beforethe season ends, just find some
part time guys, pay them hourly,whatever.
(41:25):
Yeah. So so they were just all guys
looking to make some extra moneyon the weekends or or in the
afternoons. How much per hour and where did
you find them? So everyone I've hired has been
from just from my church congregation.
They were just guys I knew who could work hard, even a couple
(41:46):
teenagers too, who could work hard.
And yeah, I've, I've paid the teenagers 15 bucks an hour and
my standard is 25 an hour for the guys.
But there have been, there have been a couple times where we've
had to work at midnight or laterworking till one or two AM and
(42:07):
I'll bump it up to 30 or 35 an hour for that.
Yeah. So your margins are still killer
even when you pay someone to do it for you.
Yeah. What could I have asked you, or
should I have asked you that I neglected to?
I would say like, why? Why did you choose it?
Why did you choose this business?
Yeah, so, so when I was selling the company I was, I was looking
(42:28):
like I said, I binge your content.
I was looking at some other options.
I thought doing windows in in residential homes could be
really nice and and paid ads would crush on that.
We had a client who did paid adsfor that and they did great.
I was also interested in in doing well drilling so for new
(42:49):
homes or or. That's high ticket.
Yeah, High ticket, super cool like that.
That's one that that that's really interesting to me.
But the equipment cost is just insane.
It's like a, a couple 100,000 to, to really get going.
And so I, I like this because it's, it's B to B, it's
construction adjacent. And then it's really easy to
(43:11):
rank on, on Google. No one, no one is really focused
on this market. And so I, I just thought it'd be
really easy to get work on an ongoing basis just from Google
without having to do any marketing.
And that was attractive. Do you compete much with others?
Like because there's a few franchisors that offer this
(43:34):
right? Like 1 is famously called We Do
Lines, which is a great name. Do you find yourself competing
for jobs? No, not, not yet.
And I know, I know another one'slike 1800 striping and I've
talked to some guys there and they do really well.
But no, I think it's it's a little bit different because
(43:55):
most, most mom and pop stores orchurches, they want you to do
all of the services, not just striping.
OK. So what's next?
How do you plan to scale this business?
Just more of the same cold emailing other markets.
Wait for the warmer weather. Yeah, Google.
Google is going to be huge. So, so my online presence is a
big, a big focus for me this winter.
(44:17):
Just getting that ready to Rock'n'roll for the spring.
And then there's, there's a lot of room here.
I, I would love to have two crews going in the springtime
full time. I think we'll get plenty of
jobs. And then, yeah, with, with my
parents in Texas, I, I'd love tohave some sort of permanent
(44:37):
presence there. But that's that's still in the
works. Yeah, beautiful Hunter.
Where can people find you if they want to learn more or just
reach out? X is the best best place, just
just look at my name. Hunter Shenwerk.
Happy to give back in any way I can.
Help people out. And yeah, reach out if you have
(44:59):
questions. And if you're in North Texas or
Missouri and you need some striping or seal coding, 417
striping.com are you ever going to do any residential stuff for
seal coding? Possibly it's a big driveway,
maybe a couple 1000 bucks for seal coating.
So it's it's not a. There's a lot of driveways out.
(45:20):
There Yeah exactly, exactly and and so if we have down days or
whatever absolutely and that's where I think ads could come in
where it's hey book on these days we'll give you a good deal
like let's just even if we don'tmake money let's just pay the
crew and and stay busy. So yeah, I I'm sure we will do
some but haven't done any. Currently not planning to make
(45:44):
it a main focus. Love it.
Hunter, thank you. Thanks Chris all.
Right, what do you think? Please share it with a friend
and we'll see you next time on the Kerner office.
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