August 6, 2025 • 34 mins
If you want Kyler’s full training, repair tips, sourcing strategies, and templates, check out his community at http://Applianceskool.com
━
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com
━
I sat down with Kyler, a 23-year-old who makes $10,000/month renting out $50 washers and dryers on Facebook Marketplace. We actually did an interview last year (Dec 9, 2024) [ https://youtu.be/UXgGQT-IJEY ], and people loved it, so we decided to do this special out-and-about episode to show you exactly how it works. Kyler broke down his entire three-step system, which he calls Post, Rent, Buy, and explained how he started with literally zero dollars by picking up free or broken sets. We dive into how he sources cheap appliances, automates monthly payments, keeps churn incredibly low, and even makes money offering delivery services. If you’re looking for a beginner-friendly business that works in almost any town, this is it.
Enjoy!
---
Ask me a question on or off the show here: https://tkopod.co/p-ask
Learn more about me: https://tkopod.co/p-cjk
Learn about my company: https://tkopod.co/p-cof
Follow me on Twitter here: https://tkopod.co/p-x
Free weekly business ideas newsletter: https://tkopod.co/p-nl
Share this podcast: https://tkopod.co/p-all
Scrape small business data: https://tkopod.co/p-os
---
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Would it be possible to start this business with literally 0?
Dollars, yes. The worst case scenario was that
I would make my money back. It's zero risk.
If you do that really anywhere there's people, this business
will work. There's a lot of ways to get
free sex. Would you guys take a minute and
look at this freaking 23 year old guy right here?
That's my friend Kyler and he makes $10,000 a month simply by
(00:20):
renting out these ugly $50 washers and dryers on Facebook
marketplace of all places. He has zero employees, he works
5 hours a week, and he has a three-step process to doing
exactly all this that I'm about to show you.
So come with me. All right, Kyler, I have to ask,
of all the businesses that a 23 year old can start, what got you
thinking about washers and dryers and all things?
(00:41):
Yeah, so ever since I was like 21, I loved posting on Facebook
Marketplace rental ideas. So I started out with a Nine
Square in the Air game. It's like a Utah Mormon game.
Got 9 kids, I would rent that out for maybe a couple $100 a
month. Started renting out paddle
boards only on Facebook marketplace.
Facebook Marketplace only. Are you like paying to boost
these or is it just organic? I would do it organic and then
(01:04):
boost it if it got any interest.OK but I would love to test
ideas that I didn't own. So like excavators, chainsaws,
luxury bathrooms? You didn't own you didn't own
this stuff. Didn't own any of.
That so why are you posting? I just take a screenshot off of
Google to test it to validate. Sure, OK, I ain't trying to buy
it unless I unless it's tested. No, we're in the land of the
(01:24):
cheap right now. This is Utah.
Hot tub rentals, pool rentals, dump trailer rentals, everything
like that you're. Just you're just like a cook in
the kitchen. You're you're in a lab.
You're experimenting. Yeah, I mean, I just put them
up. I mean, if the photo didn't look
real, it didn't get a lot of hits.
But I was always trying to find like these micro like oh, if I
have 50 things rented out or whatever at $20.00, I mean I'll
(01:45):
make $1000 or whatever. Always checking like ChatGPT or
like Internet things of like what should I rent and I don't
really know how I came up with it but I just one day I put a
washer and dryer there. I have no idea why.
And you said the photo needs to look real.
It needs to look real. That's an important part.
Of it, they can tell. I don't know if it's Facebook,
the algorithm, or the people. They can tell if it's a if it's
(02:06):
a blurry screenshot, you don't own it.
So I put a washer and dryer for rent.
Then I went on a cruise because I did summer sales and they pay
for a cruise and when I got backI had no service and there was
like 30 people. At that point I did not own a
washer and. Dryer.
So we talked about 30 messages on 30 messages about washer and
dryer. Renting the washer and dryer.
How much did you list it for? I listed it I believe for $50.
(02:28):
I feel like there's got to be a secret sauce to like how you're
awarding these Facebook marketplace.
Posts. Oh no, there, there definitely
is. OK, what are you going to show
me? I'll show you that when we go
inside. All right, we got to get inside
then. All right, all right.
So $50.00 for a month. For one month, yeah.
And these are like the high efficiency, like the fancy ones
or. The only experience I had with
washers and dryers is I delivered some for like a third
(02:49):
party company. Like I was a third party company
OK, but I had no idea what I wasgoing to buy.
High efficiency old ones. I just took took a random
screenshot from the Internet. OK, yeah, OK.
But it wasn't too blurry. It wasn't too blurry.
It looked real. It looked real enough to get
some hits so and out of those 30I messaged them all back yes.
Are you still interested yes. Are you still interested?
Yes. Are you still interested?
OK and somebody in Orem was likeyes, can you install it
(03:11):
tomorrow? OK, so then I live across from
RC Willey. It's like a Home Depot in in
Utah and I bought my first set not knowing.
After you had rented it out. After I had rented.
It before you had spent any money yes OK, let me be clear
like Facebook marketplace is allabout time to respond right Yes
and you did that wrong. I did very.
Wrong. Despite that you you found a
buyer, you found a renter. Yeah, there is.
(03:33):
There was enough interest and out of those 30 people, I think
maybe like 3 or 4 were like actually interested.
Wow, okay. Like, yeah, I want to rent this.
I mean, a lot of people think it's for sale for $60.00, so
they click it and then I'm like,did you not read the title?
It's for rent. Right.
What did this tell you about this idea?
Because at this point you'd already listed all kinds of
random stuff. Were you hyped at this point?
I was very hyped, I didn't sleepfor like 3 weeks probably.
(03:55):
What were you doing instead of sleeping?
Well, I just had a vision. I'm a very, I can, I can observe
visionary man. Yeah, I can.
I can see it before it happens. OK.
So I was like, OK, in Utah, you have six months of hot, six
months of cold. So any rental idea sucks
because, OK, you get a boat, youcan't rent it during the winter.
You get a razor, you can't rent it during the winter.
(04:15):
You get something in the winter,you can't rent it in the summer.
So I was like washers and dryers, they all year round and
it stays in their house. So I don't have to worry.
Like, it's just a very, very niche rental idea, you know?
What I mean, and so you knew kind of what to expect after
posting anything and this blew your expectations out of the
water. A lot of interest.
And then I just like the idea. Like with the paddle boards, I
(04:36):
had to meet with them every day and like clean them all off.
But I like the idea of like, oh,I'm going to go put this in
someone's house and forget aboutit and they're just going to pay
me monthly. And I knew it was going to work.
And I also knew that the worst case scenario was that I would
make my money back. OK, so you get this thing rented
out, you don't have any legal agreements, no contract, no
insurance, just like a thumbs upon Facebook Marketplace, right?
(04:59):
So you go to RC Willey to buy this machine.
How does that go? So I went with my little brother
because we were going to go install it.
Talked to the sales guy, I told him I wanted the cheapest one
that was going to last longer and and definitely was the most
expensive set I bought. I bought three of them actually
that day. So the first set you ever bought
ended up being the most expensive you ever?
(05:20):
Bought. Yeah, they were like $1000 each.
It was like 450 for a washer, 450 for a dryer plus tax.
And you bought three sets? Yeah.
How much of like your life savings did you put into this
business? Within the first like month I
probably put half of it or more.Half of your life savings.
On my life saving. Into it.
A promising Facebook Marketplacepost.
Yeah, I love it. All right, all right, so $3000
(05:40):
worth of washers and dryers. Do you go straight from RC
Willey to that first customer orwhat?
I believe so, yeah, went to the first one.
It was a fourplex and Orem. I had not tons of experience
installing them. It took like maybe probably took
an hour longer than it should have, probably took two hours.
Got it all and and the first onewas a kind of a failure because
like their dryer vent was completely full of lint and I
(06:01):
didn't even know that was a thing so.
After I. Like the of the house was full
of. You want to know what?
It's called the dryer vent of the house was full of lint and
so like 2 hours later she calls me and I bought nice enough
dryer where it doesn't work if it's full of lint because then
it's going to cause a fire. So I'm like this already sucks.
The very first one I put in they're already calling me the
(06:23):
dryer doesn't work. I don't know how to fix it.
So then I went back. I bought the stuff to clean the
dryer vent. Now you're in the vent cleaning
business unexpectedly. And now I just tell them go call
your landlord, I ain't touching your vent.
OK. But but yeah, I was in the, I
was in the vent cleaning business.
I got her all going. I made a, went to Google Docs,
printed out a contract that is not legally binding at all.
(06:48):
And she still to this day pays Cash App the 15th of every
month. November 15th, 2023.
Wow, that was your? That was my first install.
Did it feel good? The 15th of December was
amazing. Yeah, that was my first $60.00
of passive income, free passive income.
All right, so first install was November 15th, 2023.
(07:08):
Yep. How did those first 30 days go?
It was pretty exciting. I think we did like four or five
installs in the next like 2 weeks.
The first person paid cash app and I was like, if I'm going to
scale this, I do not want to text people and have them like
remind them about their payment every month.
So then the very first thing I figured out was like looking up
payment processors. I found Stripe.
I was like, I think this is going to do what I need to do.
(07:30):
I can make subscriptions, process all the credit cards.
So that was the first thing. And then I was like, there's got
to be a way to get cheaper washers and dryers.
So I called all the wholesale places in Utah.
I just told them like, I'm a property manager, I'm a builder.
I need 100 sets. Like I was just telling them.
Like I didn't want to tell them I'm running a rental business.
So I just told them that I was aproperty manager.
I needed a lot of sets. And they gave me a bunch of
(07:51):
quotes and I gave them $30,000 to get my first X number of
sets. I can't remember how much it
was. So why didn't you want to tell
them that you were renting theseout?
I just didn't want them to know what I was up to.
They might charge you a little extra.
Charge me extras, tell me it's not going to work.
And I was like, I was in my lane.
I knew it was going to work so Ididn't need to hear the hate.
So I just just rather tell them like, oh, it's probably normal.
(08:13):
Like property manners need to buy a lot of washers and dryers.
So I'll just pretend I'm a property.
A 23 year old property manager. It's kind of like if you were to
roll up in your cyber truck, they'd be like, oh, the price
just went up, right? I wish this thing was mine.
Oh. That's my yours.
No, my car's over here. This isn't that type of video.
All right, How did that first 30days go?
The 1st 30 days were exciting. We did, I think 4 installs in
November, then we did like 17 inDecember and then like 13 in
(08:36):
January. We installed all of the brand
new sets that we had bought in from the wholesale place.
When I say we, I'm talking aboutme and my little brother, OK?
So like 35 sets. Yeah, around 35 sets. 100 bucks
a month each. They were paying between 60 to
$85 each. For each set or for each unit?
For each set. OK.
So let's call it 80 bucks times 32.
(08:58):
So $2400 a month, monthly recurring revenue.
About that. Yeah.
In your first two months, give or take.
Yep. Holy crap.
All right, now, when did you learn?
Like, I don't need to buy the newest, nicest machines anymore.
In fact, I'm kind of worse off when I do that.
Yeah. So after I had run out of those
sets, I was like, I'm curious toknow the original picture that I
(09:18):
posted was a new set. OK.
And that was part of the whole pitch of like, you're going to
get a new washer and dryer. And I would literally take them
out of their box in front of their house.
Oh, wow. Put them in it.
And they loved it. Yeah.
But then I was like, from what Ican gather and observe, these
people just want a washer and dryer.
So then I put a really old U setfor the same price and it did
the same thing. It got a lot of hits and I was
(09:39):
like, all right, let's go, let'sgo buy some of these.
And so I'm guessing it probably didn't even get many fewer hits,
right? And that was kind of the big
unlock. Like what?
Why am I buying these new? Yep, so EU sets are like
anywhere from $0.00 to 200. What are we talking about $0.00
here? How are you getting free sets?
There's a lot of ways to get free sets.
OK, when are you going to spill?Spill the beans here.
(10:02):
So the three ways to get free sets you go on marketplace, type
in free appliances. The turnover for washers and
dryers is insane. Every day there's hundreds of
washers and dryers posted getting sold.
People are moving. People are moving, they break.
They're getting upgraded. In Utah County, there is like,
yeah, it's just like liquid. All right, so if there's a lot
of washer dryer turnover in any given market, what's the secret
(10:24):
to get in these suckers for free?
So you just type in broken appliances or free appliances
and a lot of times you'll find at least 5 to 6 listings that
are like they need to go where moving on Friday, first person
to get them can have them for free.
That happened yesterday. I checked them yesterday, nice
washer, nice dryer that they're both working.
So you can get free sets that way.
And then at the time, so there'sthree big used appliance stores
(10:46):
that sell appliances and I woulddo their deliveries.
The person would buy a set, I would go deliver the set and
pick up the washer and dryer andtypically one of them was still
working. Then I'd fix the other one and
then you have a technically freewasher and dryer set.
OK. Is there any like special
filtering you do when you're searching for these or it's just
the keywords? I just put the keywords in free
appliance, broken appliance. And it's kind of first to get
(11:09):
there, get to it. Yeah, so you need to have some
way to haul them, but honestly you can find good sets for like
100 and $200 all day every day on.
So let's just say hypotheticallyyou had a friend with a trailer
or a truck. You found free units.
Would it be possible to start this business with literally
$0.00? Yes, you could start this with
$0.00. Let's just say so my Barber, my
(11:31):
neighbor, OK, he cut my hair 2 days ago.
I OK, he did a great job. Yeah, he said he'd give me a
girlfriend, so we'll see. OK, OK, so he, he has a washer
and dryer in his salon, washing the towels, right?
His Nate, someone was cutting his someone came in there and
offered him and gave him a free washer and dryer.
So this man has a free washer and dryer and he would, he, he's
(11:51):
going to rent them out. He posted them on Facebook
yesterday. He's going to rent them out and
he'll make $6070 a month with one set and he's excited.
So that's an example of he. He'll start the business with 0.
So if someone were patient enough and they never wanted to
buy a set and they wanted to scale this business, if you
could be patient and always on Facebook Marketplace or setting
up alerts or using bots or whatever, you could technically
never buy any units. And it just might take a.
(12:14):
Minute. OK, all right, my mind is blown.
I'm about to like, I'm about to go to Facebook Marketplace.
Right now. All right, so Facebook
Marketplace is fine, but what ifyou want to scale faster?
We're greedy. We want to go to 10 KA month
within three months. How do you do that?
How did you get to that point? So I found out the used market
was going to be really good. I did a tiny bit of research of
what machines I should get. I was supposed to do a delivery
and all the stores were closed. So I went on to marketplace and
(12:35):
I found a guy that had like 8 listings and I was like oh I
guarantee this. This is like a little family
running a used appliance shop. I went and met with with them.
They had barely opened a couple months ago.
I told them that once again, I was a property manager.
I wanted a lot of sets. We made a deal, a handshake
agreement that we've agreed to for the last year and a half
that they would sell me sets andthey would guarantee them for
(12:57):
two years. So it was a zero risk in my head
because the used ones pay themselves off in four to five
months and they were going to guarantee them for two years.
OK, so we've got both ends of the spectrum.
If you want to go slow, go cheap, look for free units or
buy them cheap off Facebook Marketplace.
If you want to go fast, go hard.Look for people listing on
Facebook Marketplace multiple times a day.
That's kind of an indication of scale.
(13:18):
Reach out to them, develop a relationship and try to buy
everything from them, assuming the price and quality is good.
Yeah. Is that accurate?
Yep. And they, they have a lot of
sources to get them. And they have, yeah, you can buy
them all day long. And where are they needing them
from? So they have contracts with like
cost bus goes box trucks or Lowe's or Home Depot and the
people instead of throwing them away, the drivers make some side
(13:41):
money by selling them to people like this for like 15-5 dollars.
It's funny 'cause I just got a new fridge installed and I had
already sold the old one. He was picking it up later that
day. But the delivery driver was
like, hey, what do you do with that fridge?
And I was like, I know what you're up to, but I already got
it sold. So the other day my dad bought a
tramp Costco delivered it to us and I gave them all my phone
(14:01):
number and they text me Now we got this fridge.
We're in Park City. Do you want this fridge or
whatever? Whoa.
And the day, the day they delivered it, they had already
like 6 appliances and they just dropped them off at my garage
and they charged like $20 in appliance.
And sometimes they, a lot of times they still work.
I feel like we skipped over a pretty important part of this
story here. Didn't you go to like a beat up
old appliance shop and start like delivering stuff for them?
(14:25):
Tell me about that. Like as a completely separate
yet tangential opportunity. Tell me how that went done.
Okay so my grandparents owned some apartment complexes.
They used to supply the washer and dryer and and ever since I
was like 1415, I was did the maintenance with my grandpa.
So we'd go buy these cheap washers and dryers and we'd haul
them and install them in my grandparents apartments.
And then one day after my mission, I went and put an ad
(14:49):
that just said like appliance delivery and they they don't
want anything to do with the delivery side of it.
And so they were more than happyto do it.
And so you just put it down there and you get a bunch of
calls every day and you charge. I actually have one set up for
today. It's an Orem, just a washer,
$150.00. It'll probably take me 45
minutes. You're making a delivery today?
Yeah. Can I come with you?
(15:09):
Yeah, of course. Okay, so are you telling me?
Correct me if I'm wrong, no hype.
If any Joe blow in any part of the world wanted to start making
money, could they just walk up and knock on the door of an
appliance supply shop and say hey do you ever need deliveries?
Do you offer deliveries in house?
If no, if they don't offer them in house, is there an
opportunity for anyone with a truck and or a trailer to get
(15:31):
paid to deliver appliances on behalf of an appliance store?
100% So obviously the big box stores, they're going to have
their own deliveries, but like the mom and paw shops, they
don't have like the manpower to go and deliver for them and they
don't want to do that because then it's just more liability
for them and. It's a different business.
It's a different. Business and they want as many
(15:52):
people to offer delivery becausethey don't want one guy to just
be jacking their customers up orno one's going to buy buy from
them. So the ones I've talked to have
said the more the merrier. We want our customers have as
much options as possible. So I actually had my number at
two places and during the summerwe would do you deliver a lot of
fridges? You can charge $300.00 for a
fridge and it still only takes an hour because you just plug
(16:14):
the fridge in. That's the that's the install.
So my brother really liked that.I would pay him like 50 or
$75.00 of the 300 and he was making a pretty good money for a
15 year old. Give me a ballpark percentage of
mom and pop appliance stores that don't do their own
deliveries. I would say at least at least
half don't do their own deliveries.
When you first told me about this I ran a scrape for all of
(16:35):
the mom and pop appliance shops and there were like 15,000 of
them. Oh yeah, there's a lot.
And we don't look at them because we're not looking for
them. But to think that anyone can
start a business with at least half of those just delivering
their stuff for them. Hey, anytime you sell one that
needs a delivery, give me a call.
Is that? Is it as simple as that?
Yeah, you just put your paper there.
You can. I mean, the better your paper
(16:56):
looks, the more calls it your get.
If you answer your phone, then you'll get most of the leads.
No one answers their phone. then say center.
(17:29):
All right, now, Kyler, you're talking about these units like I
talk about my kids. Yeah.
What's so special about these ugly white things?
All right, these are the Whirlpool direct drive washer
and dryer. This sounds like an ad right
now. Yes.
So like The thing is they stopped making these in like
2013. The government said they need to
be more water efficient, more power efficient or whatever.
But these things are literally made to last.
(17:51):
Like these are built like a Speed Queen is built, which are
like $3000 machines, but they cost like $200.
The parts have been made. They made for like 50 years.
They made this for like 30 yearsstraight.
They never changed anything. So all of the parts are $30.00
or less all over Amazon or whatever and they last forever.
Easy to repair. You can look at the back on most
of these, they have dates from all the appliance shops 2015,
(18:13):
2018, 2025. They just keep getting recycled
over and over again, and they will for forever.
And they just last forever. Yeah, and they're easy.
There's no suspension, you open them, this thing doesn't move,
so it doesn't wobble ever. And they're very simple and
really easy, do the work on OK. And they're, they're fairly
cheap. So 70% of the machines are these
and even if they don't say Whirlpool, if they say Kenmore
(18:36):
or whatever, they're all still built by Whirlpool.
OK. So these are the ones to to get
the planned obsolescence or whatever they call that thing.
Yeah. Yeah, that word huge in the
washers and dryers and these newones that I buy are made to
break and they don't last very long, but these were made to
last. What is an average price for
these and what's a a really goodprice for these?
An average price is probably $200 for the set.
(18:57):
For the set $100 each, a good price would be $100 for for both
of them. And then if you're getting a
warrantied, then $300 is a good a good price.
What, what is this place that we're standing in?
Is this like a like a washer dryer graveyard or?
What? Yeah.
So this is the secondary storageat my grandparents rentals.
There's a guy that collects washers and dryers every day to
(19:19):
scrap them. He takes pictures of them.
How'd? You find him.
KSL Facebook just said I'm looking for washers and dryers.
So he sends me pictures every day.
He has a key here and then he just drops them off.
And these front load ones, I don't use these in the rental
business. They're too heavy for me.
So I those always sell for $200 within a day.
(19:39):
And then the top load ones I either clean and rent them and
I'm normally into them like $35 on average or I take them apart
to fix the ones that I already have.
OK, so 120 I've paid $25 for them.
One dryer can like fix probably 8 dryers that I own OK rather
than buying the buying. The part you just parted out I.
(20:00):
Just parted out the elements, the thermostats, the belts, the
pulleys. OK so if I'm watching this right
now saying oh how nice you have grandparents with an apartment
complex, trust fund kids, silverspoon, what would you say to
them? I would say hey I just am using
my fetching what's in front of me.
But second of all, you can buy like a 10 by 10 storage unit or
whatever for like 80 bucks a month.
(20:22):
OK, there's you can always solveit.
Did your grandparents give you any business or like feed you
leads or anything? My grandparents have nothing to
do with the business. I don't have a single set rent
it to one of their apartments but they are very generous.
I also use both of their garagesare full of washers.
And haters are furious right now.
Furious full of them. I got to see what you're
delivering these things in. Would you mind showing me?
(20:44):
To me it's like, I think a lot of people watching like I don't
have a truck, I don't have a car, right?
What they don't know is you can go to Home Depot and rent A
truck for like $25 a day. You can rent just a trailer.
You can put a hitch on a car for250 bucks at U-Haul.
Show me what you got here because you're 2 years into this
now and you still don't have a Dang truck.
Yeah, so that's my biggest. All my friends asked me why
don't I have a truck? I have enough money for a truck.
(21:05):
Well, this is the setup. We're running a Toyota
Highlander, 260,000 miles on it.As you can see, it was
registered in March. We're in June.
We got this. The first thing I do when I buy
a car, Put a hitch on it, slap ahitch pitch on to it.
Once again, I was given everything right?
So my dad, my dad gave me this trailer.
What is this trailer worth? Probably if I don't know, 1000
(21:25):
bucks maybe OK, 500 bucks. Must be nice.
And it can fit 6 machines in it,so I always have 6 machines in
it. We got to talk dimensions.
I have a perfect 12 shoe size, so I'm going to tell you what
the dimensions are of this, OK? I think it's 12 feet.
Three Hey, no cheating 57 9/10/10 is 10 feet long and it
(21:47):
fits 9 units. 6 units. 6 Three sets. 356310 by 610 by 5:00-ish.
That sounds right. OK, so is this big enough to
scale? Oh, yeah.
I mean, yeah. I mean, I have over 120 sets.
This is all I've ever used. Wow.
If I put the fridges in here, you don't need anything bigger
than this. I don't.
Think I mean because this holds $320 a month worth of monthly
(22:08):
recurring revenue. Yeah, it can.
And it doesn't look, it doesn't look great.
The floor is falling apart currently that's.
OK. But yeah, that's pretty rough
for a trust fund kid, right? All right.
So like what do we need to run this business?
You're going to go with a drill,You can go Ryobi.
You don't have to go Milwaukee with the drill and a pair of
channel locks. That's the only two tools you.
Need we've got to get everyone in the comments triggered.
Ryobi is the best by far. It's the highest quality made in
(22:31):
America. I personally prefer the Ryobi
but I had to do this just for branding purpose.
Sure. Now tell me about these.
Like, what have we got going on here?
Like. This is the one of the hacks
door hangers. So I go to apartment complexes
that someone already has a set so I logically know.
They're not provided. Yeah, they're not provided.
I just know that and then I justgo hang them up so.
(22:51):
Would this be like if you had a customer in an apartment
complex? You're like all right for a fact
this apartment complex does not provide them.
Let's hang these suckers. And it takes like an hour to
hang, I mean like 30 minutes to hang up 200 door apartment
complex. I say you typically get 3 or 4
leads if you do that. So if you just do the math, if
you do that every day for a month, you could scale to 100
sets in one month if you wanted to.
(23:12):
Just hang in these. Just hang in door hangers.
Facebook Marketplace disappears tomorrow.
We're gonna hang these and get to 10 grand a month.
Yeah, I ordered 10,000 of these.So what's like a percentage
conversion rate on these? I don't know the exact number
but like I'm hoping out of the 10,000 I'll just double my
business. I'm planning on the lowest will
be 1%, 10,000. I'll get 100 cents, but I think
it'll be more than that plus theword of mouth.
So let's say these are $0.05 each, that's going to be 500
(23:34):
bucks. So just you're just casually,
I'm hoping I can spend 500 bucksa month to go from 10 to 20
grand a month, Yeah. That's the goal.
I'd say that'll do it. That's a good ROI, huh?
Yeah, holy crap. I mean, I used to hang these as
a teenager for pest control and my boss was thrilled.
If we got a half percent response rate, you're talking
about like 2 to 3% on. These.
That's what I'm hoping, yeah. But we got to know what is your
turn like? What percentage of people cancel
(23:55):
every month? So honestly, it's pretty good.
Like I, I have a lot of people that have still rented from like
they've never, ever given back this set and they've had it for
a year and a half. So I have like 120 sets plus or
minus and I've probably delivered 170.
OK, 50 churn customers in almosttwo years.
That's 24 months, 50. So you're losing two a month,
(24:16):
which is like 1 1/2% churn. Yeah, which is that's insane.
Like, you know, that's insane. It's pretty nice.
Like 10% churn is like doable. You're at 1 1/2.
Well, typically people sign their lease, it's a one year,
their lease and they rent it forthe whole year and then they
don't, they renew their lease and then they just keep renting
it. But yeah, I mean, you get people
who sign up during the middle oftheir lease.
They rented for six months, 8 months.
(24:37):
Sometimes they buy a set or whatever.
But I mean, that's all. My whole goal was make $10,000 a
month. And I don't care how hard I
work, even I have to work 40 hours a week.
But so far I I don't have to do that.
I work about 5 to 10 hours a week.
Beautiful. Quick question, what if there
were a private community out there of people that were
building businesses based on this podcast?
(24:58):
Well, I just made it and it's only for business starters and
business builders. It's called TK Owners and it's
basically like having me and 100other business geniuses as your
business partner. Also, there's going to be
exclusive new trends, growth hack, business ideas, and a
database of everything I've evertalked about.
You'll find thousands of startupcase studies you'll have weekly
Ask ME anythings with me while I'll answer your questions
(25:20):
directly. You can Join Now at
tkowners.com. Link in the show notes.
All right, once you get inside the apartment, what does your
process look like? All right, I knock on their
door. I see the layout to see if I
should bring in the washer or dryer.
I tell them it's going to be 30 minutes and then they can fill
out the contract. So then I install both the
washer and dryer. I test them myself, just make
(25:41):
sure the water goes in, there's no visual leaks, turn on the
dryer, let it run for like 30 seconds, then I stop it.
Then I have her fill out the contract, make sure she
understands that she's renting them, it's not rent to own,
claim that all the maintenance is free, there's any issues.
I'll be here two to three days, tell her that I'll take a credit
card and it'll be charged automatically the 27th of every
(26:02):
month. And then I show her two minutes
how to use them machines. Make sure she sees that it's all
working. I try to give her some
preventative maintenance, like please don't wash too many
clothes, like 15 or like 8 towels or five towels, 15
shirts, 8 pants, whatever. I kind of show her on the
machine we're wearing to fill itup so she doesn't put too much
clothes in. Show her the lint trap, make
(26:24):
sure they know how to change that, and then take their credit
card and then we're good to we're good to go.
OK. What does your insurance?
Look like so I didn't have any insurance for like 3 months but
then I got some and it is 7 $100for the whole year so wow like
60 bucks a month. OK, now if you have 100 units
outstanding, what percentage of them are going to have service
calls any given month? It definitely changes, but I
(26:47):
would say there's typically one.Maybe on a bad week. 2 calls a
week, so service calls the same thing as an install.
It takes 30 to 45 minutes. OK, so let's.
Say it's typically. 1/5 to 8 a month service calls, Yeah.
And do you have to go for all ofthem or can some of them you
handle over the phone? Yeah, like a lot of them, they
say, Oh, my dryer doesn't dry. And I kind of walk them through
(27:07):
over the phone like, hey, you need to make sure the actual
apartment vent is not full of lint.
That happened last week. And then they get it cleaned and
then it works. Or sometimes there's they just
don't even have the heat on or stuff like that.
So if you have 120 or so units then call like 3% are going to
get calls every month or so. Yeah, something around that.
OK, that's not so bad. The only things I do is I
install machines, I take them out when people move.
(27:29):
That's the main reason they stoprenting is they either move,
sometimes there's emergencies and so it's just installing
them, taking them out, out, and then when I take them out, I
just pressure wash them and I can typically read them out
again within two to three days. You're spending like 5 hours a
week on this business, but if you really wanted to scale it,
you could work as much or as little as you want.
Right. Yeah, the other guy that does
this has like 900 sets and he says he still only works two to
(27:51):
three days a week. So it's definitely not super
labor intensive all. Right.
You keep talking about this three-step process.
Yeah, tell me about this thing. This is the secret sauce.
All right, I've broken it down. I call it the PRB process.
Step one, post it. OK.
Step 2, rent it. OK, Step three, buy it.
You don't have that backwards. You buy it after you rent.
It you buy it after you rent it post tell me what buy I mean
(28:14):
just got to validate and get your first customer.
I mean, it's zero risk if you doit that way, you're.
Supposed to say like why would Ibuy it before I rent it?
I got to know that someone wantsit first.
Right, exactly. All right, so show me your
system here, because what are all these profiles?
Yeah, so I have a couple different profiles so I can
post. A couple I see more than a
couple. So I can post different multiple
locations and have multiple. Posts same name on all profiles
(28:37):
for three of them except for Spencer Williams.
Yep, Spencer Williams is my pseudo name.
OK, is that an AI generated picture?
No, it's a real picture of me. Oh, that's you in the OK.
So we can actually use his account if we.
Want and tell me the logic in having multiple accounts?
I mean, I like to do because youcan change the zip code for your
posts and so I do all of Utah County and Salt Lake County.
So for like Spencer, I'll do like Mapleton, Springville,
(28:59):
Spanish Fork. And then and for a different
account I'll have, I don't know the algorithm.
I don't know why multiple accounts works but like it
boosts one account for a couple days and then it's just like
that's just nice to have multiple.
How are you started? Do you use different IP
addresses or do you just use different?
Emails. Just different different e-mail
addresses. OK.
And you never get banned or blocked or anything.
(29:19):
No, and another hack is just paythe $12.00 a month for the badge
and then you can actually have customer support.
So when you do get banned they will.
Yeah. If you spend money on ads, it
helps to tell them that as well.OK, so I just go to marketplace.
So you've got a $50 washer and dryer.
That's my first recommended create listing one item, add
(29:39):
photos or videos, washers and dryers.
I like to use that one. Multiple angles, different
machines, doesn't really matter.I like to use a lot of different
photos though for the title. Washer and dryer.
Haven't AB tested this but I either do washer and dryer
rental or washer and dryer for rent price 60 to $85.
(30:02):
I just put the lowest 160 for the description.
I always go never go to the laundry mat again.
They're speaking to their pain point.
Yep, rent a washer and dryer month to month.
Free delivery, install and maintenance.
Message me or more info. Go to the zip code wherever you
(30:23):
want to mark it. You can just change wherever you
want to want to put it to. West Valley is a good area and
then list in more places. I don't know if Spencer has
groups but on my other account but as many groups.
Utah County Classified has 30,000 people 13,000 Utah County
Utah. Does it help to do that?
Does that make a big difference?Yeah, I think so.
I get comments from it a lot. And then you would publish.
(30:46):
It's not gonna let me publish this because I already have a
post with that picture. But that is, let's see if I
delete it. Condition used like there it is.
That's the whole description. That's it, That's it.
Sometimes I put more like keywords.
But the nice thing is the reasonpeople are finding this is
they're typing in washer and dryer set.
And so they're going to get likehundreds of washers and dryers
(31:08):
and then all of a sudden they'regoing to see washer and dryer
$60.00. They're going to click it.
They're never seen something forrent.
It breaks their pattern. It breaks it and then they look
at it and they read it and then they message me and they say,
how does that work? And then you go to your your
messenger and. And is being responsive the most
important thing? I would say so, yeah, if you
don't respond quick, like withinthe same day, then they're going
(31:30):
to say, oh, actually I found oneor I just had to do something
else. But if you can get them, they'll
rent it for a year. That's how important it is all.
Right. So that's rent and then buy.
We basically already covered. Rent it out, find your customer.
Then buy it, rent, buy it. OK, And we covered renting it
out. That's just responding to
inquiries. Can you show a couple, Like what
does an average inquiry look like?
(31:51):
What common questions are peoplegiving you?
I can find one that I did last the last week was on my mom's
account. Does your mom care that you're
showing these? Yeah she does.
She's hates it. So I got 2 messages right now.
This guy in Spanish just saying I'm interested.
What would the monthly cost be? I would reply in a second but as
an example, high powers is stillavailable.
(32:12):
How does it work? I hit three times and then it
just has my pre things and that's what I just do.
I say awesome. This is just a month of the
month rental used sets for $60.00 a month.
New is 85. You must rent for at least six
months. First payment is due to the day
of install free delivery and install maintenance.
I hit all of those and then theygive me their address.
Typically it's pretty simple. How price sensitive are your
(32:33):
customers? There are a lot of people are
happy to happy to pay. I mean, it's cheaper than the
laundry mat, more convenient, more convenient and free
delivery install. So they're, I mean, I've gotten
$100 tips before while I'm installing them, so it's pretty
nice. Post rent buy.
Post rent buy. All right.
So I honestly feel like we didn't leave anything out today.
We've covered pretty much everything, am I right?
(32:53):
No, yeah, I feel like we did pretty good job.
OK, but just in case there's someone out there that wants
more personalized support from Kyler himself, what can they do?
Yeah. So we actually launched the
school community, which is goingto be in the description below.
We're going to cover more in depth of real Facebook ads, not
just Marketplace, the template for the door hangers, how to set
up the Stripes account, Google Business account, how to build a
(33:14):
website with replic, how to source machines, how to fix
machines, how to flip machines, repair them.
It's going to go over literally everything, not leave anything
out. Like every part of the business.
There's going to be videos aboutit, weekly calls.
And the reason I love it is because this business can be a
$500 a month business or a $30,000 a month business.
(33:37):
And it can work in communities as small as 10,000 people, as
big as like big metro places that have millions of people.
I mean you know a guy in Salt Lake doing like 60 grand a month
with this, don't you? Yeah, he has 900 sets.
And then didn't you help a guy in like middle of nowhere Idaho
do this? Yeah.
So one of my friends heard aboutthe business and he tested it in
Burley, ID and there's only likea couple 1000 people there and
(34:00):
he has like 25 sets rented out and he says the demand is
strong. So really anywhere there's
people, this business will work.It's low overhead.
Anyone can do it and it's passive and there's a lot of
reasons I love it. OK, we'll check out the
community in the link below. Thanks for watching.
Would it be possible to start this business with literally 0?
Dollars, yes. The worst case scenario was that
I would make my money back. It's zero risk.
If you do that really anywhere there's people, this business
will work. There's a lot of ways to get
free sex. Would you guys take a minute and
look at this freaking 23 year old guy right here?
That's my friend Kyler and he makes $10,000 a month simply by
(00:20):
renting out these ugly $50 washers and dryers on Facebook
marketplace of all places. He has zero employees, he works
5 hours a week, and he has a three-step process to doing
exactly all this that I'm about to show you.
So come with me. All right, Kyler, I have to ask,
of all the businesses that a 23 year old can start, what got you
thinking about washers and dryers and all things?
(00:41):
Yeah, so ever since I was like 21, I loved posting on Facebook
Marketplace rental ideas. So I started out with a Nine
Square in the Air game. It's like a Utah Mormon game.
Got 9 kids, I would rent that out for maybe a couple $100 a
month. Started renting out paddle
boards only on Facebook marketplace.
Facebook Marketplace only. Are you like paying to boost
these or is it just organic? I would do it organic and then
(01:04):
boost it if it got any interest.OK but I would love to test
ideas that I didn't own. So like excavators, chainsaws,
luxury bathrooms? You didn't own you didn't own
this stuff. Didn't own any of.
That so why are you posting? I just take a screenshot off of
Google to test it to validate. Sure, OK, I ain't trying to buy
it unless I unless it's tested. No, we're in the land of the
(01:24):
cheap right now. This is Utah.
Hot tub rentals, pool rentals, dump trailer rentals, everything
like that you're. Just you're just like a cook in
the kitchen. You're you're in a lab.
You're experimenting. Yeah, I mean, I just put them
up. I mean, if the photo didn't look
real, it didn't get a lot of hits.
But I was always trying to find like these micro like oh, if I
have 50 things rented out or whatever at $20.00, I mean I'll
(01:45):
make $1000 or whatever. Always checking like ChatGPT or
like Internet things of like what should I rent and I don't
really know how I came up with it but I just one day I put a
washer and dryer there. I have no idea why.
And you said the photo needs to look real.
It needs to look real. That's an important part.
Of it, they can tell. I don't know if it's Facebook,
the algorithm, or the people. They can tell if it's a if it's
(02:06):
a blurry screenshot, you don't own it.
So I put a washer and dryer for rent.
Then I went on a cruise because I did summer sales and they pay
for a cruise and when I got backI had no service and there was
like 30 people. At that point I did not own a
washer and. Dryer.
So we talked about 30 messages on 30 messages about washer and
dryer. Renting the washer and dryer.
How much did you list it for? I listed it I believe for $50.
(02:28):
I feel like there's got to be a secret sauce to like how you're
awarding these Facebook marketplace.
Posts. Oh no, there, there definitely
is. OK, what are you going to show
me? I'll show you that when we go
inside. All right, we got to get inside
then. All right, all right.
So $50.00 for a month. For one month, yeah.
And these are like the high efficiency, like the fancy ones
or. The only experience I had with
washers and dryers is I delivered some for like a third
(02:49):
party company. Like I was a third party company
OK, but I had no idea what I wasgoing to buy.
High efficiency old ones. I just took took a random
screenshot from the Internet. OK, yeah, OK.
But it wasn't too blurry. It wasn't too blurry.
It looked real. It looked real enough to get
some hits so and out of those 30I messaged them all back yes.
Are you still interested yes. Are you still interested?
Yes. Are you still interested?
OK and somebody in Orem was likeyes, can you install it
(03:11):
tomorrow? OK, so then I live across from
RC Willey. It's like a Home Depot in in
Utah and I bought my first set not knowing.
After you had rented it out. After I had rented.
It before you had spent any money yes OK, let me be clear
like Facebook marketplace is allabout time to respond right Yes
and you did that wrong. I did very.
Wrong. Despite that you you found a
buyer, you found a renter. Yeah, there is.
(03:33):
There was enough interest and out of those 30 people, I think
maybe like 3 or 4 were like actually interested.
Wow, okay. Like, yeah, I want to rent this.
I mean, a lot of people think it's for sale for $60.00, so
they click it and then I'm like,did you not read the title?
It's for rent. Right.
What did this tell you about this idea?
Because at this point you'd already listed all kinds of
random stuff. Were you hyped at this point?
I was very hyped, I didn't sleepfor like 3 weeks probably.
(03:55):
What were you doing instead of sleeping?
Well, I just had a vision. I'm a very, I can, I can observe
visionary man. Yeah, I can.
I can see it before it happens. OK.
So I was like, OK, in Utah, you have six months of hot, six
months of cold. So any rental idea sucks
because, OK, you get a boat, youcan't rent it during the winter.
You get a razor, you can't rent it during the winter.
(04:15):
You get something in the winter,you can't rent it in the summer.
So I was like washers and dryers, they all year round and
it stays in their house. So I don't have to worry.
Like, it's just a very, very niche rental idea, you know?
What I mean, and so you knew kind of what to expect after
posting anything and this blew your expectations out of the
water. A lot of interest.
And then I just like the idea. Like with the paddle boards, I
(04:36):
had to meet with them every day and like clean them all off.
But I like the idea of like, oh,I'm going to go put this in
someone's house and forget aboutit and they're just going to pay
me monthly. And I knew it was going to work.
And I also knew that the worst case scenario was that I would
make my money back. OK, so you get this thing rented
out, you don't have any legal agreements, no contract, no
insurance, just like a thumbs upon Facebook Marketplace, right?
(04:59):
So you go to RC Willey to buy this machine.
How does that go? So I went with my little brother
because we were going to go install it.
Talked to the sales guy, I told him I wanted the cheapest one
that was going to last longer and and definitely was the most
expensive set I bought. I bought three of them actually
that day. So the first set you ever bought
ended up being the most expensive you ever?
(05:20):
Bought. Yeah, they were like $1000 each.
It was like 450 for a washer, 450 for a dryer plus tax.
And you bought three sets? Yeah.
How much of like your life savings did you put into this
business? Within the first like month I
probably put half of it or more.Half of your life savings.
On my life saving. Into it.
A promising Facebook Marketplacepost.
Yeah, I love it. All right, all right, so $3000
(05:40):
worth of washers and dryers. Do you go straight from RC
Willey to that first customer orwhat?
I believe so, yeah, went to the first one.
It was a fourplex and Orem. I had not tons of experience
installing them. It took like maybe probably took
an hour longer than it should have, probably took two hours.
Got it all and and the first onewas a kind of a failure because
like their dryer vent was completely full of lint and I
(06:01):
didn't even know that was a thing so.
After I. Like the of the house was full
of. You want to know what?
It's called the dryer vent of the house was full of lint and
so like 2 hours later she calls me and I bought nice enough
dryer where it doesn't work if it's full of lint because then
it's going to cause a fire. So I'm like this already sucks.
The very first one I put in they're already calling me the
(06:23):
dryer doesn't work. I don't know how to fix it.
So then I went back. I bought the stuff to clean the
dryer vent. Now you're in the vent cleaning
business unexpectedly. And now I just tell them go call
your landlord, I ain't touching your vent.
OK. But but yeah, I was in the, I
was in the vent cleaning business.
I got her all going. I made a, went to Google Docs,
printed out a contract that is not legally binding at all.
(06:48):
And she still to this day pays Cash App the 15th of every
month. November 15th, 2023.
Wow, that was your? That was my first install.
Did it feel good? The 15th of December was
amazing. Yeah, that was my first $60.00
of passive income, free passive income.
All right, so first install was November 15th, 2023.
(07:08):
Yep. How did those first 30 days go?
It was pretty exciting. I think we did like four or five
installs in the next like 2 weeks.
The first person paid cash app and I was like, if I'm going to
scale this, I do not want to text people and have them like
remind them about their payment every month.
So then the very first thing I figured out was like looking up
payment processors. I found Stripe.
I was like, I think this is going to do what I need to do.
(07:30):
I can make subscriptions, process all the credit cards.
So that was the first thing. And then I was like, there's got
to be a way to get cheaper washers and dryers.
So I called all the wholesale places in Utah.
I just told them like, I'm a property manager, I'm a builder.
I need 100 sets. Like I was just telling them.
Like I didn't want to tell them I'm running a rental business.
So I just told them that I was aproperty manager.
I needed a lot of sets. And they gave me a bunch of
(07:51):
quotes and I gave them $30,000 to get my first X number of
sets. I can't remember how much it
was. So why didn't you want to tell
them that you were renting theseout?
I just didn't want them to know what I was up to.
They might charge you a little extra.
Charge me extras, tell me it's not going to work.
And I was like, I was in my lane.
I knew it was going to work so Ididn't need to hear the hate.
So I just just rather tell them like, oh, it's probably normal.
(08:13):
Like property manners need to buy a lot of washers and dryers.
So I'll just pretend I'm a property.
A 23 year old property manager. It's kind of like if you were to
roll up in your cyber truck, they'd be like, oh, the price
just went up, right? I wish this thing was mine.
Oh. That's my yours.
No, my car's over here. This isn't that type of video.
All right, How did that first 30days go?
The 1st 30 days were exciting. We did, I think 4 installs in
November, then we did like 17 inDecember and then like 13 in
(08:36):
January. We installed all of the brand
new sets that we had bought in from the wholesale place.
When I say we, I'm talking aboutme and my little brother, OK?
So like 35 sets. Yeah, around 35 sets. 100 bucks
a month each. They were paying between 60 to
$85 each. For each set or for each unit?
For each set. OK.
So let's call it 80 bucks times 32.
(08:58):
So $2400 a month, monthly recurring revenue.
About that. Yeah.
In your first two months, give or take.
Yep. Holy crap.
All right, now, when did you learn?
Like, I don't need to buy the newest, nicest machines anymore.
In fact, I'm kind of worse off when I do that.
Yeah. So after I had run out of those
sets, I was like, I'm curious toknow the original picture that I
(09:18):
posted was a new set. OK.
And that was part of the whole pitch of like, you're going to
get a new washer and dryer. And I would literally take them
out of their box in front of their house.
Oh, wow. Put them in it.
And they loved it. Yeah.
But then I was like, from what Ican gather and observe, these
people just want a washer and dryer.
So then I put a really old U setfor the same price and it did
the same thing. It got a lot of hits and I was
(09:39):
like, all right, let's go, let'sgo buy some of these.
And so I'm guessing it probably didn't even get many fewer hits,
right? And that was kind of the big
unlock. Like what?
Why am I buying these new? Yep, so EU sets are like
anywhere from $0.00 to 200. What are we talking about $0.00
here? How are you getting free sets?
There's a lot of ways to get free sets.
OK, when are you going to spill?Spill the beans here.
(10:02):
So the three ways to get free sets you go on marketplace, type
in free appliances. The turnover for washers and
dryers is insane. Every day there's hundreds of
washers and dryers posted getting sold.
People are moving. People are moving, they break.
They're getting upgraded. In Utah County, there is like,
yeah, it's just like liquid. All right, so if there's a lot
of washer dryer turnover in any given market, what's the secret
(10:24):
to get in these suckers for free?
So you just type in broken appliances or free appliances
and a lot of times you'll find at least 5 to 6 listings that
are like they need to go where moving on Friday, first person
to get them can have them for free.
That happened yesterday. I checked them yesterday, nice
washer, nice dryer that they're both working.
So you can get free sets that way.
And then at the time, so there'sthree big used appliance stores
(10:46):
that sell appliances and I woulddo their deliveries.
The person would buy a set, I would go deliver the set and
pick up the washer and dryer andtypically one of them was still
working. Then I'd fix the other one and
then you have a technically freewasher and dryer set.
OK. Is there any like special
filtering you do when you're searching for these or it's just
the keywords? I just put the keywords in free
appliance, broken appliance. And it's kind of first to get
(11:09):
there, get to it. Yeah, so you need to have some
way to haul them, but honestly you can find good sets for like
100 and $200 all day every day on.
So let's just say hypotheticallyyou had a friend with a trailer
or a truck. You found free units.
Would it be possible to start this business with literally
$0.00? Yes, you could start this with
$0.00. Let's just say so my Barber, my
(11:31):
neighbor, OK, he cut my hair 2 days ago.
I OK, he did a great job. Yeah, he said he'd give me a
girlfriend, so we'll see. OK, OK, so he, he has a washer
and dryer in his salon, washing the towels, right?
His Nate, someone was cutting his someone came in there and
offered him and gave him a free washer and dryer.
So this man has a free washer and dryer and he would, he, he's
(11:51):
going to rent them out. He posted them on Facebook
yesterday. He's going to rent them out and
he'll make $6070 a month with one set and he's excited.
So that's an example of he. He'll start the business with 0.
So if someone were patient enough and they never wanted to
buy a set and they wanted to scale this business, if you
could be patient and always on Facebook Marketplace or setting
up alerts or using bots or whatever, you could technically
never buy any units. And it just might take a.
(12:14):
Minute. OK, all right, my mind is blown.
I'm about to like, I'm about to go to Facebook Marketplace.
Right now. All right, so Facebook
Marketplace is fine, but what ifyou want to scale faster?
We're greedy. We want to go to 10 KA month
within three months. How do you do that?
How did you get to that point? So I found out the used market
was going to be really good. I did a tiny bit of research of
what machines I should get. I was supposed to do a delivery
and all the stores were closed. So I went on to marketplace and
(12:35):
I found a guy that had like 8 listings and I was like oh I
guarantee this. This is like a little family
running a used appliance shop. I went and met with with them.
They had barely opened a couple months ago.
I told them that once again, I was a property manager.
I wanted a lot of sets. We made a deal, a handshake
agreement that we've agreed to for the last year and a half
that they would sell me sets andthey would guarantee them for
(12:57):
two years. So it was a zero risk in my head
because the used ones pay themselves off in four to five
months and they were going to guarantee them for two years.
OK, so we've got both ends of the spectrum.
If you want to go slow, go cheap, look for free units or
buy them cheap off Facebook Marketplace.
If you want to go fast, go hard.Look for people listing on
Facebook Marketplace multiple times a day.
That's kind of an indication of scale.
(13:18):
Reach out to them, develop a relationship and try to buy
everything from them, assuming the price and quality is good.
Yeah. Is that accurate?
Yep. And they, they have a lot of
sources to get them. And they have, yeah, you can buy
them all day long. And where are they needing them
from? So they have contracts with like
cost bus goes box trucks or Lowe's or Home Depot and the
people instead of throwing them away, the drivers make some side
(13:41):
money by selling them to people like this for like 15-5 dollars.
It's funny 'cause I just got a new fridge installed and I had
already sold the old one. He was picking it up later that
day. But the delivery driver was
like, hey, what do you do with that fridge?
And I was like, I know what you're up to, but I already got
it sold. So the other day my dad bought a
tramp Costco delivered it to us and I gave them all my phone
(14:01):
number and they text me Now we got this fridge.
We're in Park City. Do you want this fridge or
whatever? Whoa.
And the day, the day they delivered it, they had already
like 6 appliances and they just dropped them off at my garage
and they charged like $20 in appliance.
And sometimes they, a lot of times they still work.
I feel like we skipped over a pretty important part of this
story here. Didn't you go to like a beat up
old appliance shop and start like delivering stuff for them?
(14:25):
Tell me about that. Like as a completely separate
yet tangential opportunity. Tell me how that went done.
Okay so my grandparents owned some apartment complexes.
They used to supply the washer and dryer and and ever since I
was like 1415, I was did the maintenance with my grandpa.
So we'd go buy these cheap washers and dryers and we'd haul
them and install them in my grandparents apartments.
And then one day after my mission, I went and put an ad
(14:49):
that just said like appliance delivery and they they don't
want anything to do with the delivery side of it.
And so they were more than happyto do it.
And so you just put it down there and you get a bunch of
calls every day and you charge. I actually have one set up for
today. It's an Orem, just a washer,
$150.00. It'll probably take me 45
minutes. You're making a delivery today?
Yeah. Can I come with you?
(15:09):
Yeah, of course. Okay, so are you telling me?
Correct me if I'm wrong, no hype.
If any Joe blow in any part of the world wanted to start making
money, could they just walk up and knock on the door of an
appliance supply shop and say hey do you ever need deliveries?
Do you offer deliveries in house?
If no, if they don't offer them in house, is there an
opportunity for anyone with a truck and or a trailer to get
(15:31):
paid to deliver appliances on behalf of an appliance store?
100% So obviously the big box stores, they're going to have
their own deliveries, but like the mom and paw shops, they
don't have like the manpower to go and deliver for them and they
don't want to do that because then it's just more liability
for them and. It's a different business.
It's a different. Business and they want as many
(15:52):
people to offer delivery becausethey don't want one guy to just
be jacking their customers up orno one's going to buy buy from
them. So the ones I've talked to have
said the more the merrier. We want our customers have as
much options as possible. So I actually had my number at
two places and during the summerwe would do you deliver a lot of
fridges? You can charge $300.00 for a
fridge and it still only takes an hour because you just plug
(16:14):
the fridge in. That's the that's the install.
So my brother really liked that.I would pay him like 50 or
$75.00 of the 300 and he was making a pretty good money for a
15 year old. Give me a ballpark percentage of
mom and pop appliance stores that don't do their own
deliveries. I would say at least at least
half don't do their own deliveries.
When you first told me about this I ran a scrape for all of
(16:35):
the mom and pop appliance shops and there were like 15,000 of
them. Oh yeah, there's a lot.
And we don't look at them because we're not looking for
them. But to think that anyone can
start a business with at least half of those just delivering
their stuff for them. Hey, anytime you sell one that
needs a delivery, give me a call.
Is that? Is it as simple as that?
Yeah, you just put your paper there.
You can. I mean, the better your paper
(16:56):
looks, the more calls it your get.
If you answer your phone, then you'll get most of the leads.
No one answers their phone. then say center.
(17:29):
All right, now, Kyler, you're talking about these units like I
talk about my kids. Yeah.
What's so special about these ugly white things?
All right, these are the Whirlpool direct drive washer
and dryer. This sounds like an ad right
now. Yes.
So like The thing is they stopped making these in like
2013. The government said they need to
be more water efficient, more power efficient or whatever.
But these things are literally made to last.
(17:51):
Like these are built like a Speed Queen is built, which are
like $3000 machines, but they cost like $200.
The parts have been made. They made for like 50 years.
They made this for like 30 yearsstraight.
They never changed anything. So all of the parts are $30.00
or less all over Amazon or whatever and they last forever.
Easy to repair. You can look at the back on most
of these, they have dates from all the appliance shops 2015,
(18:13):
2018, 2025. They just keep getting recycled
over and over again, and they will for forever.
And they just last forever. Yeah, and they're easy.
There's no suspension, you open them, this thing doesn't move,
so it doesn't wobble ever. And they're very simple and
really easy, do the work on OK. And they're, they're fairly
cheap. So 70% of the machines are these
and even if they don't say Whirlpool, if they say Kenmore
(18:36):
or whatever, they're all still built by Whirlpool.
OK. So these are the ones to to get
the planned obsolescence or whatever they call that thing.
Yeah. Yeah, that word huge in the
washers and dryers and these newones that I buy are made to
break and they don't last very long, but these were made to
last. What is an average price for
these and what's a a really goodprice for these?
An average price is probably $200 for the set.
(18:57):
For the set $100 each, a good price would be $100 for for both
of them. And then if you're getting a
warrantied, then $300 is a good a good price.
What, what is this place that we're standing in?
Is this like a like a washer dryer graveyard or?
What? Yeah.
So this is the secondary storageat my grandparents rentals.
There's a guy that collects washers and dryers every day to
(19:19):
scrap them. He takes pictures of them.
How'd? You find him.
KSL Facebook just said I'm looking for washers and dryers.
So he sends me pictures every day.
He has a key here and then he just drops them off.
And these front load ones, I don't use these in the rental
business. They're too heavy for me.
So I those always sell for $200 within a day.
(19:39):
And then the top load ones I either clean and rent them and
I'm normally into them like $35 on average or I take them apart
to fix the ones that I already have.
OK, so 120 I've paid $25 for them.
One dryer can like fix probably 8 dryers that I own OK rather
than buying the buying. The part you just parted out I.
(20:00):
Just parted out the elements, the thermostats, the belts, the
pulleys. OK so if I'm watching this right
now saying oh how nice you have grandparents with an apartment
complex, trust fund kids, silverspoon, what would you say to
them? I would say hey I just am using
my fetching what's in front of me.
But second of all, you can buy like a 10 by 10 storage unit or
whatever for like 80 bucks a month.
(20:22):
OK, there's you can always solveit.
Did your grandparents give you any business or like feed you
leads or anything? My grandparents have nothing to
do with the business. I don't have a single set rent
it to one of their apartments but they are very generous.
I also use both of their garagesare full of washers.
And haters are furious right now.
Furious full of them. I got to see what you're
delivering these things in. Would you mind showing me?
(20:44):
To me it's like, I think a lot of people watching like I don't
have a truck, I don't have a car, right?
What they don't know is you can go to Home Depot and rent A
truck for like $25 a day. You can rent just a trailer.
You can put a hitch on a car for250 bucks at U-Haul.
Show me what you got here because you're 2 years into this
now and you still don't have a Dang truck.
Yeah, so that's my biggest. All my friends asked me why
don't I have a truck? I have enough money for a truck.
(21:05):
Well, this is the setup. We're running a Toyota
Highlander, 260,000 miles on it.As you can see, it was
registered in March. We're in June.
We got this. The first thing I do when I buy
a car, Put a hitch on it, slap ahitch pitch on to it.
Once again, I was given everything right?
So my dad, my dad gave me this trailer.
What is this trailer worth? Probably if I don't know, 1000
(21:25):
bucks maybe OK, 500 bucks. Must be nice.
And it can fit 6 machines in it,so I always have 6 machines in
it. We got to talk dimensions.
I have a perfect 12 shoe size, so I'm going to tell you what
the dimensions are of this, OK? I think it's 12 feet.
Three Hey, no cheating 57 9/10/10 is 10 feet long and it
(21:47):
fits 9 units. 6 units. 6 Three sets. 356310 by 610 by 5:00-ish.
That sounds right. OK, so is this big enough to
scale? Oh, yeah.
I mean, yeah. I mean, I have over 120 sets.
This is all I've ever used. Wow.
If I put the fridges in here, you don't need anything bigger
than this. I don't.
Think I mean because this holds $320 a month worth of monthly
(22:08):
recurring revenue. Yeah, it can.
And it doesn't look, it doesn't look great.
The floor is falling apart currently that's.
OK. But yeah, that's pretty rough
for a trust fund kid, right? All right.
So like what do we need to run this business?
You're going to go with a drill,You can go Ryobi.
You don't have to go Milwaukee with the drill and a pair of
channel locks. That's the only two tools you.
Need we've got to get everyone in the comments triggered.
Ryobi is the best by far. It's the highest quality made in
(22:31):
America. I personally prefer the Ryobi
but I had to do this just for branding purpose.
Sure. Now tell me about these.
Like, what have we got going on here?
Like. This is the one of the hacks
door hangers. So I go to apartment complexes
that someone already has a set so I logically know.
They're not provided. Yeah, they're not provided.
I just know that and then I justgo hang them up so.
(22:51):
Would this be like if you had a customer in an apartment
complex? You're like all right for a fact
this apartment complex does not provide them.
Let's hang these suckers. And it takes like an hour to
hang, I mean like 30 minutes to hang up 200 door apartment
complex. I say you typically get 3 or 4
leads if you do that. So if you just do the math, if
you do that every day for a month, you could scale to 100
sets in one month if you wanted to.
(23:12):
Just hang in these. Just hang in door hangers.
Facebook Marketplace disappears tomorrow.
We're gonna hang these and get to 10 grand a month.
Yeah, I ordered 10,000 of these.So what's like a percentage
conversion rate on these? I don't know the exact number
but like I'm hoping out of the 10,000 I'll just double my
business. I'm planning on the lowest will
be 1%, 10,000. I'll get 100 cents, but I think
it'll be more than that plus theword of mouth.
So let's say these are $0.05 each, that's going to be 500
(23:34):
bucks. So just you're just casually,
I'm hoping I can spend 500 bucksa month to go from 10 to 20
grand a month, Yeah. That's the goal.
I'd say that'll do it. That's a good ROI, huh?
Yeah, holy crap. I mean, I used to hang these as
a teenager for pest control and my boss was thrilled.
If we got a half percent response rate, you're talking
about like 2 to 3% on. These.
That's what I'm hoping, yeah. But we got to know what is your
turn like? What percentage of people cancel
(23:55):
every month? So honestly, it's pretty good.
Like I, I have a lot of people that have still rented from like
they've never, ever given back this set and they've had it for
a year and a half. So I have like 120 sets plus or
minus and I've probably delivered 170.
OK, 50 churn customers in almosttwo years.
That's 24 months, 50. So you're losing two a month,
(24:16):
which is like 1 1/2% churn. Yeah, which is that's insane.
Like, you know, that's insane. It's pretty nice.
Like 10% churn is like doable. You're at 1 1/2.
Well, typically people sign their lease, it's a one year,
their lease and they rent it forthe whole year and then they
don't, they renew their lease and then they just keep renting
it. But yeah, I mean, you get people
who sign up during the middle oftheir lease.
They rented for six months, 8 months.
(24:37):
Sometimes they buy a set or whatever.
But I mean, that's all. My whole goal was make $10,000 a
month. And I don't care how hard I
work, even I have to work 40 hours a week.
But so far I I don't have to do that.
I work about 5 to 10 hours a week.
Beautiful. Quick question, what if there
were a private community out there of people that were
building businesses based on this podcast?
(24:58):
Well, I just made it and it's only for business starters and
business builders. It's called TK Owners and it's
basically like having me and 100other business geniuses as your
business partner. Also, there's going to be
exclusive new trends, growth hack, business ideas, and a
database of everything I've evertalked about.
You'll find thousands of startupcase studies you'll have weekly
Ask ME anythings with me while I'll answer your questions
(25:20):
directly. You can Join Now at
tkowners.com. Link in the show notes.
All right, once you get inside the apartment, what does your
process look like? All right, I knock on their
door. I see the layout to see if I
should bring in the washer or dryer.
I tell them it's going to be 30 minutes and then they can fill
out the contract. So then I install both the
washer and dryer. I test them myself, just make
(25:41):
sure the water goes in, there's no visual leaks, turn on the
dryer, let it run for like 30 seconds, then I stop it.
Then I have her fill out the contract, make sure she
understands that she's renting them, it's not rent to own,
claim that all the maintenance is free, there's any issues.
I'll be here two to three days, tell her that I'll take a credit
card and it'll be charged automatically the 27th of every
(26:02):
month. And then I show her two minutes
how to use them machines. Make sure she sees that it's all
working. I try to give her some
preventative maintenance, like please don't wash too many
clothes, like 15 or like 8 towels or five towels, 15
shirts, 8 pants, whatever. I kind of show her on the
machine we're wearing to fill itup so she doesn't put too much
clothes in. Show her the lint trap, make
(26:24):
sure they know how to change that, and then take their credit
card and then we're good to we're good to go.
OK. What does your insurance?
Look like so I didn't have any insurance for like 3 months but
then I got some and it is 7 $100for the whole year so wow like
60 bucks a month. OK, now if you have 100 units
outstanding, what percentage of them are going to have service
calls any given month? It definitely changes, but I
(26:47):
would say there's typically one.Maybe on a bad week. 2 calls a
week, so service calls the same thing as an install.
It takes 30 to 45 minutes. OK, so let's.
Say it's typically. 1/5 to 8 a month service calls, Yeah.
And do you have to go for all ofthem or can some of them you
handle over the phone? Yeah, like a lot of them, they
say, Oh, my dryer doesn't dry. And I kind of walk them through
(27:07):
over the phone like, hey, you need to make sure the actual
apartment vent is not full of lint.
That happened last week. And then they get it cleaned and
then it works. Or sometimes there's they just
don't even have the heat on or stuff like that.
So if you have 120 or so units then call like 3% are going to
get calls every month or so. Yeah, something around that.
OK, that's not so bad. The only things I do is I
install machines, I take them out when people move.
(27:29):
That's the main reason they stoprenting is they either move,
sometimes there's emergencies and so it's just installing
them, taking them out, out, and then when I take them out, I
just pressure wash them and I can typically read them out
again within two to three days. You're spending like 5 hours a
week on this business, but if you really wanted to scale it,
you could work as much or as little as you want.
Right. Yeah, the other guy that does
this has like 900 sets and he says he still only works two to
(27:51):
three days a week. So it's definitely not super
labor intensive all. Right.
You keep talking about this three-step process.
Yeah, tell me about this thing. This is the secret sauce.
All right, I've broken it down. I call it the PRB process.
Step one, post it. OK.
Step 2, rent it. OK, Step three, buy it.
You don't have that backwards. You buy it after you rent.
It you buy it after you rent it post tell me what buy I mean
(28:14):
just got to validate and get your first customer.
I mean, it's zero risk if you doit that way, you're.
Supposed to say like why would Ibuy it before I rent it?
I got to know that someone wantsit first.
Right, exactly. All right, so show me your
system here, because what are all these profiles?
Yeah, so I have a couple different profiles so I can
post. A couple I see more than a
couple. So I can post different multiple
locations and have multiple. Posts same name on all profiles
(28:37):
for three of them except for Spencer Williams.
Yep, Spencer Williams is my pseudo name.
OK, is that an AI generated picture?
No, it's a real picture of me. Oh, that's you in the OK.
So we can actually use his account if we.
Want and tell me the logic in having multiple accounts?
I mean, I like to do because youcan change the zip code for your
posts and so I do all of Utah County and Salt Lake County.
So for like Spencer, I'll do like Mapleton, Springville,
(28:59):
Spanish Fork. And then and for a different
account I'll have, I don't know the algorithm.
I don't know why multiple accounts works but like it
boosts one account for a couple days and then it's just like
that's just nice to have multiple.
How are you started? Do you use different IP
addresses or do you just use different?
Emails. Just different different e-mail
addresses. OK.
And you never get banned or blocked or anything.
(29:19):
No, and another hack is just paythe $12.00 a month for the badge
and then you can actually have customer support.
So when you do get banned they will.
Yeah. If you spend money on ads, it
helps to tell them that as well.OK, so I just go to marketplace.
So you've got a $50 washer and dryer.
That's my first recommended create listing one item, add
(29:39):
photos or videos, washers and dryers.
I like to use that one. Multiple angles, different
machines, doesn't really matter.I like to use a lot of different
photos though for the title. Washer and dryer.
Haven't AB tested this but I either do washer and dryer
rental or washer and dryer for rent price 60 to $85.
(30:02):
I just put the lowest 160 for the description.
I always go never go to the laundry mat again.
They're speaking to their pain point.
Yep, rent a washer and dryer month to month.
Free delivery, install and maintenance.
Message me or more info. Go to the zip code wherever you
(30:23):
want to mark it. You can just change wherever you
want to want to put it to. West Valley is a good area and
then list in more places. I don't know if Spencer has
groups but on my other account but as many groups.
Utah County Classified has 30,000 people 13,000 Utah County
Utah. Does it help to do that?
Does that make a big difference?Yeah, I think so.
I get comments from it a lot. And then you would publish.
(30:46):
It's not gonna let me publish this because I already have a
post with that picture. But that is, let's see if I
delete it. Condition used like there it is.
That's the whole description. That's it, That's it.
Sometimes I put more like keywords.
But the nice thing is the reasonpeople are finding this is
they're typing in washer and dryer set.
And so they're going to get likehundreds of washers and dryers
(31:08):
and then all of a sudden they'regoing to see washer and dryer
$60.00. They're going to click it.
They're never seen something forrent.
It breaks their pattern. It breaks it and then they look
at it and they read it and then they message me and they say,
how does that work? And then you go to your your
messenger and. And is being responsive the most
important thing? I would say so, yeah, if you
don't respond quick, like withinthe same day, then they're going
(31:30):
to say, oh, actually I found oneor I just had to do something
else. But if you can get them, they'll
rent it for a year. That's how important it is all.
Right. So that's rent and then buy.
We basically already covered. Rent it out, find your customer.
Then buy it, rent, buy it. OK, And we covered renting it
out. That's just responding to
inquiries. Can you show a couple, Like what
does an average inquiry look like?
(31:51):
What common questions are peoplegiving you?
I can find one that I did last the last week was on my mom's
account. Does your mom care that you're
showing these? Yeah she does.
She's hates it. So I got 2 messages right now.
This guy in Spanish just saying I'm interested.
What would the monthly cost be? I would reply in a second but as
an example, high powers is stillavailable.
(32:12):
How does it work? I hit three times and then it
just has my pre things and that's what I just do.
I say awesome. This is just a month of the
month rental used sets for $60.00 a month.
New is 85. You must rent for at least six
months. First payment is due to the day
of install free delivery and install maintenance.
I hit all of those and then theygive me their address.
Typically it's pretty simple. How price sensitive are your
(32:33):
customers? There are a lot of people are
happy to happy to pay. I mean, it's cheaper than the
laundry mat, more convenient, more convenient and free
delivery install. So they're, I mean, I've gotten
$100 tips before while I'm installing them, so it's pretty
nice. Post rent buy.
Post rent buy. All right.
So I honestly feel like we didn't leave anything out today.
We've covered pretty much everything, am I right?
(32:53):
No, yeah, I feel like we did pretty good job.
OK, but just in case there's someone out there that wants
more personalized support from Kyler himself, what can they do?
Yeah. So we actually launched the
school community, which is goingto be in the description below.
We're going to cover more in depth of real Facebook ads, not
just Marketplace, the template for the door hangers, how to set
up the Stripes account, Google Business account, how to build a
(33:14):
website with replic, how to source machines, how to fix
machines, how to flip machines, repair them.
It's going to go over literally everything, not leave anything
out. Like every part of the business.
There's going to be videos aboutit, weekly calls.
And the reason I love it is because this business can be a
$500 a month business or a $30,000 a month business.
(33:37):
And it can work in communities as small as 10,000 people, as
big as like big metro places that have millions of people.
I mean you know a guy in Salt Lake doing like 60 grand a month
with this, don't you? Yeah, he has 900 sets.
And then didn't you help a guy in like middle of nowhere Idaho
do this? Yeah.
So one of my friends heard aboutthe business and he tested it in
Burley, ID and there's only likea couple 1000 people there and
(34:00):
he has like 25 sets rented out and he says the demand is
strong. So really anywhere there's
people, this business will work.It's low overhead.
Anyone can do it and it's passive and there's a lot of
reasons I love it. OK, we'll check out the
community in the link below. Thanks for watching.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.