August 15, 2025 • 34 mins
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HoldCo Bros are back. In this one Nik and I map out a crazy challenge for next summer where I start a new business in every state in 50 days. We get into state‑specific ideas like Breaking Bad tourism in New Mexico with themed experiences and rentable props, shed hunting in Wyoming and Montana, and even a tour guide concept for Zion National Park. We also break down goats for land clearing and wildfire prevention as a real business with simple lead gen using Meta ads to target rural landowners. Then we riff on the Unclaimed Baggage monopoly in Alabama, what other lost and found style markets might exist in hotels, Airbnbs, and car rentals, and how to play the middleman to turn overlooked inventory into profit.
Learn more about Nik here: http://linktr.ee/cofoundersnik
Share your ideas with us:
- Nik@cofounders.com
- Chris@cofounders.com
Enjoy!
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00:00 The Cost of Clearing Land and Business Ideas
02:56 Starting a Business in 50 States
05:46 The Power of Influencer Marketing
09:08 Unique Business Concepts for Each State
11:56 Monetizing Local Attractions and Experiences
15:01 The Unclaimed Baggage Business Model
17:53 Innovative Ideas for Movie Props and Tours
20:47 The Goat Business Model for Land Clearing
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Do you know how much fire departments pay to clear acreage
by hand, $28,000 an acre. It's like government sanctioned
theft. They have over 1,000,000 people
every single year that come and shop at the store which is just
nuts to me. There's been stories of Rolexes
40 Karat Emerald being sold there well below retail value.
You just need knowledge. You just need to watch the
(00:21):
series and you can monetize it. And then you're playing
middleman with local municipalities.
It's such an easy lift. We're going to start a business
and a little twist, I'm going togive the business away.
All right, guys, this was a fun one.
I had Nick on again, my businesspartner and best friend.
I had kind of an announcement that I'm really excited about.
We talked about a bunch of business ideas that are specific
(00:42):
to certain states. I don't know how else to
describe it, just business ideasthat are unique to certain
States and that really fit well in that state.
And then some other random business ideas thrown in as
well. There's some good stuff in here.
Please share with a friend and enjoy.
Did you see that video I posted about Ryan Trahan?
Do you know who Ryan Trahan is? Honestly, I did not know who
Ryan Trahan was until you postedthat video.
OK, so this kid, he's from Texas, went to college, Texas
(01:07):
A&M. He was like a state champion,
runner up for cross country and high school, super likeable guy.
He's blonde. He's like late 20s.
And he's a YouTube. He's got 27,000,000 subscribers.
Kids love him, adults love him. He's really charismatic.
He's got the rizz. Anyway, he's doing this series
where he's visiting 50 states in50 days, which of course, me and
(01:28):
my family, we visited 50 states in 60 days, right?
Yes, you did. So we're watching as a family
and it's super good. And he's raising $1,000,000 for
Saint Jude's. And he said if you donate $5000,
I will say thanks on one of my videos.
And his videos get that was it. His videos get 4 to 10 million
views each, right? Wow, OK.
And so Kamal, this is Kamal's idea.
(01:50):
I can't claim it. He's like, what if you started a
business in 50 states in 50 daysand like it didn't even go
through the cycle of like, that's crazy, Who would do that?
Then me thinking it's good, likeimmediately it's like, that's an
amazing idea. That's something that I would
do, I would love doing. And I, I will like immediately
I'm like, I'll do it. Talk to the wife about it.
(02:13):
And she's like, heck yeah, let'sdo it.
Because those two months when wedid that were the best two
months of our lives. It was the best.
Absolutely. Not even close.
All day, every day with your family, seeing a new state every
day in an RV like adventures andgetting stuck and like, it was
just incredible. So we're going to do it again
(02:34):
next summer and we're going to, I'm going to start a business
with my kids in every state in 50 days.
In every single like how do you even do that?
In all seriousness, this is going to be a chip on shoulder
moment but like that's not possible.
Oh. It's not.
I'll tell you right now. OK, OK.
All right, let's on. You know what, OK, if there's a
(02:56):
betting line out there. So our Polymarket is sponsoring
this podcast, so let's get a betting line over under whether
or not Chris starts 50 businesses.
First of all, let's start by defining what a business is, OK,
according to this challenge, andI'm making up the rules here.
This is my challenge. Business or business?
Take your pick depending on which state you live in.
OK. So a business, I'm not going to
(03:20):
file an LLC, I'm not going to have an EIN or a license.
I'm going to start approachable,you know, low cost of entry, low
barrier to entry businesses in every state.
That is something that could be started in eight hours or less.
I started the business in 56 minutes live on YouTube last
week. OK.
(03:41):
So farmers market business service business, door to door
cleaning, gutters, pressure washing.
I go buy a pressure washer. I go buy a pizza oven at Home
Depot that I post up at a farmers market the next day.
I just use the skills that I have to start businesses in
every state. Maybe it's even an online
business. And I happen to be in North
Dakota while I'm starting it. So that the idea is could I
generate a dollar in a day whileI'm in this state?
(04:04):
And it could be any of those things.
It could be pressure washing, itcould be selling e-commerce, it
could be selling a course like whatever it is like could.
Be flipping stuff on Facebook. Flipping stuff on Facebook
Marketplace, could I generate a dollar and how would I do it in
this state? That is doable.
Yeah, that's doable. Dang it.
Dang it. We need to change the betting
line. Nope, it's set Muhammed, edit
(04:24):
that in. And this is like I'm laying no
bones about it. I'm blatantly copying Ryan
Trahan's concept, but putting a business angle on it.
I love the concept. And you know what?
Guess who saw 50 States before Ryan Trahan did?
This guy did. OK, sorry, we're going back and
a little twist. I'm going to give the business
away. Whatever you call a business
(04:45):
that's not going to be anything very impressive.
I'm going to give it away to a local in the area and I'm going
to give him all the revenue thatI generated to like help him run
it as like operational expenditures.
First of all, I love the idea. Second, I think you said that
Ryan, like Tran Trahan, would have people pay him in order to
get him to thank them on their videos.
He raised money for Saint Jude'sa non profit and if you donated
(05:07):
5000 or more he would shout you out on his video.
So I'm going to play this video.So this is a clip from Ryan
Trahan's episode where he's thanking me.
And there were like dozens of people on this one episode, this
one day that donated over $5000.I was just one of them.
So here we go. $1050 In 2022, our family saw 50 states in 60
(05:29):
days. You inspired us to start a
business in 50 states in 50 dayson our YouTube channel, The
Corner Office. Oh my gosh Dang, you guys took
it up a notch. That's amazing.
I love it. That's it dude.
So that was like the official launch.
And I had kids come up to me at church and like, dude, I saw you
on Ryan Trahan. You're you're going to see all
50 states. Yeah.
(05:49):
So was that video literally justhim?
Like hey, I'm here thanking people because they paid. $5000
That was one of many, one of Many thanks he gave out in that
one episode. And that episode will will still
get 3 to 4 million views. It already has, yeah.
That is mind blowing dude. You know what's crazy to me?
I was just talking. I went and visited.
I told you, a guy in my Wards business, he's a carpet cleaning
(06:11):
company, 0 res here in Boise. And he was talking to me about
how he gets customers and like radio was really big for them
for a while. He's like, I haven't really seen
the ROI. So he stopped.
He was spending a lot of money on radio per month.
He stopped. He didn't see a drop off.
You spent 5 grand for Ryan Trahan to shout you out.
How many millions of people saw that?
Yeah, about 5 million. Like if you were to just do the
(06:33):
cost analysis of whatever the CPM is right?
Like. It's like $10 CPM.
Basically it's a no brainer. Yeah, well, dude, did you hear
about electric bikes? Have you ever heard of that
company? No.
OK. It's an electric bike company
called Electric. And in his second episode of 50
States, they donated $100,000. It's the end of every episode.
(06:53):
He would just start swiping on his donations with his wife.
And he came across that and he'slike, shocked.
He's like what, $100,000? And then they showed up at his
house and they were, they gave him a bike, which he did not
expect. And then they said, if you ride
this every day in every episode,we'll give you 10,000 more
dollars per day that you ride this.
And he's like, holy crap, you'reso generous.
(07:14):
Thank you so much. But if you add up the 250
million views that his series gets against the $600,000 or
whatever they donated to him, it's nothing like it's pennies.
And now if you go look at like electric bikes, Google Trends,
keywords, backlinks, they are blowing up.
They are like the de facto electric bike company now
(07:34):
because of that $600,000 investment.
I know that's not what we were planning on talking about right
now, but you put out an episode that was like if you could play
the lottery for free every single time, why wouldn't you?
And you were talking about shortform video, right?
Like just the ability to grow anaudience and outreach to me like
that's that's as a creator is we're talking about like the
other end of the spectrum here. As someone who's buying media,
(07:56):
it just seems it's it's got that's kind of like a lottery
ticket as well. I think it's a little bit less
less risky, but like yeah, $5000for someone to see or hear about
me 4,000,000 times. Yeah, also, like I'm donating to
like, you know, help treat kids cancer.
You know, like worst case I'm helping kids with cancer.
(08:16):
Geez. All right, So what do I think
about your idea? Same freaking thing.
It's genius. Are you thinking logistically
you could just do like the same thing in every state?
You know what I mean? It's like, I'm just going to
flip something on Facebook Marketplace.
And so it's like, it could be a different item every single
state, but it's all Facebook Marketplace based.
And then it would sort of take out the mental lift every single
(08:39):
time. Are is that how you're thinking
about it? Or are you thinking like, Nope,
it's got to be a different thingevery single time because that
those are two very different lifts?
I wanted to be unique. I want every video to be
different and unique. And ideally I start businesses
that are kind of unique to that state, you know, but I've got 10
months to plan this. And so I'm probably going to be
(08:59):
hiring someone like just for this project, like an assistant
to call, do logistics. Because like, if I'm, if I'm
going to Montana and I'm coming through like the South West
corner, I can't start a businessway up there in Glacier National
Park. It doesn't work.
I have to find a business that would fit in that corner because
I just don't have time to drive all over every state.
(09:19):
I've got to hit the perimeters like we did three years ago as a
family. So there's a ton of planning.
Like I got to have plan ABC for each state because like, what if
I, what if I'm going to sell pizzas at a farmers market and
then the farmers market gets rained out?
I kind of have a Plan B, you know?
I think it was Sam Parr. I can't remember, but there are
examples of people starting up almost like local Yellow Pages
(09:43):
in their local markets. There's like a renter's I
couldn't remember. Dang it, I can't remember
exactly what it was. The gist is people are
interested in their local markets and so if they see a
link that's like the top 10 restaurants to eat in Boise, ID
or the top tenant restaurants tonot in Lucas.
Texas you're talking about his his roommate Finder in San.
Francisco, that's what it was. Yeah, yeah, yeah, yeah.
(10:03):
Like, they're going to click on those.
So for this to be maximally effective for you, yeah, you do
want to do all that research. It's like, OK, if I'm going to
Wyoming, what are the top 10 things in that state that are
going to be most attractive to those people?
How am I going to get them interested in it?
How do I make it unique? Like there's a ton of work for
them each one of those, even if you're flipping one thing on
(10:23):
Facebook. You just saying Wyoming gave me
a great idea. Like, you know, there's a whole
industry in like Wyoming and Montana for shed hunting where
like every season on a certain day, what the shed season.
Live you got chase these sheds down.
The season opens up where you can go find elk antlers that the
elk shed during the winter and you sell them for a lot of
money. And so, like, people will wait
(10:45):
until sun up, and then as soon as the sun comes up legally,
they all go rush out with their backpacks and with their dogs,
and they'll just start looking for elk antlers.
And then they'll strap them to their backpacks.
And then at the end of the day, they'll all come back with
sometimes, like, hundreds of pounds of antlers on their
shoulders. And then they'll carve them up.
They'll sell them. They'll sell them as dog bones.
They put them on the wall. Like, what if one of my episodes
(11:06):
was shed hunting in Wyoming and you could only do that in
Wyoming, You know, like, that would be awesome.
And then I have to go sell it. Or what if it was like, oh, I
know for a fact anybody who goesto Zions National Park has to
either get an orthotic or sunglasses.
Let's just say it's sunglasses. I'm going to go to every gas
station that I know is at a choke point that goes into Zions
(11:27):
and I'm going to launch a product in those gas stations,
right? Like that's my project for for
Utah. Like every single state is going
to have a similar type thing that you can do the research on
and then find that is going to be unique to it.
But yeah, you definitely ought to hire somebody for that.
Or I could be like a a tour guide for the most famous hikes
and like Narrows, the Narrows hike, like, hey, give me 30
(11:49):
bucks, I'll take 10 people and I'll give you guys all like the
history and the behind the scenes of the Narrows hike, you
know? Chris, Chris, this would be
really cool. I don't know how big of a team
you'd have to do, you'd have to hire out for this, but this
potentially is awesome. You could reach out to the state
tourism board for every state and say, this is what I'm doing.
This is the number of subscribers I have.
Like you have a couple million. It's legit.
(12:10):
I'm coming to your state. A, who do you think I should go
talk to? But B, they might have some
state funds for this, like states set aside money for their
tourism boards so that they can,you know, attract people to it.
You might be able to get some ofthese businesses funded.
Oh, yeah. That would be that would that's
really. Cool.
That's what Ryan Trahan, I mean,he got to stay in a free Airbnb
(12:31):
every night. And Airbnb didn't officially
sponsor it or else he would havelegally had to put like hashtag
Airbnb sponsor. And he didn't.
And I'm sure he would have, but they paid for all of his stays
and he stayed in a different unique Airbnb every night, which
was like another retention hack.Like I want to see the potato
that he stays in tomorrow, you know?
What if you did this instead? What if you said, hey, I'm
(12:52):
opening up applications for any entrepreneur around the country.
I'm going to choose one person from each state.
Just hear me out before you cut me off.
I'm going to choose one person from each state, pitch me your
idea, and then when I get to your state, we're launching the
business. So it's like you're just staying
in your zone of genius, which isI'm going to show you how you
can go from zero to dollar in one day.
(13:14):
And so maybe for one person it'sFacebook and meta ads.
Maybe for another person it's you go to outscraper and get a
bunch of text messages and then and then that's how your landing
business. Maybe for another person, it's
optimizing Google, LSA, whateverit is.
That way the lift is a little bit lighter for you and there's
an easy hand off to a person in that state that you can then
come back to and say how's this business doing 6 months later?
(13:35):
I don't know if you do that, butthat might be a really cool.
It might be a dumb idea actuallyjust.
No, I think it would add to the intrigue a significant amount.
It would also add to the logistics a significant amount.
So the question is, would that be worth it, you know?
Would it add to the logistics? Yeah, because now I have to
manage 50 relationships in everystate.
And what if they flake out on me?
What if they don't show up, you know?
So, but what I was going to say,if I'm going to have plan ABC
(13:58):
for every business anyway, then plan A might as well be with
another entrepreneur and then plan B&C could just be solo, you
know? Dude, or you could take owners
members, like there could be some people that you kind of
handpick there where you're not just necessarily starting from
scratch. Like you have some relationships
in there. There's always a chance somebody
flakes out, but that might be a good place as well.
(14:18):
I love this idea, man. Like, I don't know.
What do you want me to say, Chris?
What do you want me to say? You've done it again.
You're a genius. Tell me it's going to fail.
It'll be extra good. Oh yeah.
I mean, like every other business you've ever started in
your entire whole life, It's going to fail, Chris.
How big of a chip? How big of a?
Chip did that. Just put on your shoulder.
Be honest. I'm sitting like this.
(14:42):
Oh, that's, I'm sorry, that's not Quasimodo.
That's just Chris with a chip onhis shoulder.
All right, you know, I'm always talking about data.
The numbers that actually matterbecause you need data to grow
and you need to grow to make real money.
Beehive is the newsletter platform that I've used for over
a year and a half because of their data.
Well, for multiple reasons, but especially because of their
(15:03):
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But Beehive tells you everything.
Engagement drop off, which linkspeople ignore and which ones
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(15:23):
It's like having your entire subscriber base give you
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on that behavior. Because the truth is, if you
can't measure it, you can't improve it.
And Beehive shows you what's actually happening.
So head to beehive.com/chris for30% off 3 months.
(15:45):
That data will change how and what you write.
It's petty, but it'd be really cool.
Take an RV, use it, and then as you're doing the 50 states in 50
days, every single day, show that after you're back, right?
So let's say you're in June, youopen up bookings for October and
you just show everyday bookings that are coming in for your RV
(16:08):
that you're driving around. And then you look at all the
people who are like. You can't start an RV rental.
Company and you'd be like, oh, that's that's so weird.
I'm booked out booked out for the next nine months.
I'm done with my family right now and and yet I'm I'm getting
revenue upfront. It's weird.
It's what we call a negative cash conversion cycle.
You ever you ever heard of it? So that's summer of 2026.
(16:30):
It's. Going to be awesome.
We'll see. We got to do something in Idaho.
Why don't we do that? Why don't we talk about some
like state specific business ideas?
You said you started talking about an RV and that kind of
gave me an idea. You want to hear this one?
Absolutely I do. Now you're going to have to
forgive me because I'm going to talk about a state that is not
our favorite New Mexico. Oh.
(16:52):
My gosh. I'm sorry, I'm sorry, I'm sorry,
I'm sorry. But let me let me share my
screen and show you why I had this idea.
I have to look at it. You do.
It's not New Mexico yet. Don't worry, OK?
That's fine. Do you remember?
Do you remember Napoleon Dynamite of.
Course. This was the van from Napoleon
(17:12):
Dynamite. Uncle Rita, that Lord, do you
know this guy built a business around renting this van out.
He bought it on eBay for 12 grand and now he rents it out
and he makes good money from it and that's his whole business.
He he also bought the DeLorean from Back to the Future and he
rents them out. He has like these movie props,
not just movie props, but like rentable movie props that he can
(17:35):
monetize to super fans. OK.
I'll daddy like you where you'regoing with this.
OK, So then if you look over here, Breaking Bad New Mexico,
you have 3 iconic vehicles. You got the Pontiac Aztec, you
got the Wagoneer, and then you've got the RV, right?
So doesn't have to be New Mexicoonly, obviously, but some sort
(17:59):
of a vehicle or a prop. There's a website
calledpropstore.com where you can buy movie and TV store props
and you can monetize them. So what do you think about this?
Dude, how much money would I have to pay to throw a pizza on
somebody's roof? That's what I'm saying is like
that house, I get a ton of visitors.
You could just post up outside the house and monetize stuff
(18:20):
like, hey, how about I take you on a Breaking Bad tour of
Albuquerque and I'm going to show you all, all the scenes
where this happened, that happened.
You don't need overhead. You just need knowledge.
You just need to watch the series and you can monetize it.
OK, so the reason that Chris andI are acting this way is because
it's 10 years. Ago 11-11 years ago.
Jeez Louise, 11 years ago I was living in Dallas and ended
moving to Southern California and Chris rode with me as I
(18:44):
drove EU Haul. And so we drove from Dallas to
LA and we drove through New Mexico.
And Chris has always been a foodie.
Back then he was using this app called Urban Spoon.
Was it Urban Spoon? Yeah, I remember that app.
Urban Spoon. And he's like, oh dude, dude,
this Mexican place, an urban spoon is a nine out of 10.
Anything over a six, you know it's going to be good.
(19:05):
I've been using this for years. You know it's going to be good.
And we went to the Mexican restaurant.
How's the Mexican restaurant there, Chris?
In New Mexico, it was. As good as any food in New
Mexico. Total dog water.
Total Dog. It was terrible and we didn't
apply the the New Mexico discount to the food ratings.
A nine in New Mexico is a three in California.
It's like, you know, being a Boise 9 is a is a California
(19:28):
too. All right, I get it.
I'm in I'm in anyways, but we wedid drive by the Breaking Bad
house and I guarantee there are people who have tried this.
But I do like that idea of finding local spots that are
really popular and, you know, maybe building a tour business
around it or the experiential aspect is really cool.
(19:49):
So the RV from Breaking Bad, what if you just bought some
land outside of New Mexico and then bought an RV like that
outside looks awful, but inside's just sick decked out,
you know, it's fitted with, withair conditioning.
So it's like, oh, I'm kind of living the Breaking Bad life,
you know, pulling the Cody Sanchez of like, I bought 3
acres and I threw up a glamping sight on it.
(20:10):
But it's it's themed. It's not necessarily just a a
glamping site. I think that'd be really cool.
And every state has stuff like that.
Every state has iconic things, if you will.
Go and see. This is the Breaking Bad house
that sold earlier this year for $4 million.
It sold due to increasing attention to the house.
Basically, the people living in the house had a miserable life
because they had no privacy. But it's like a the the fair
(20:33):
market value for this house was like 5 or 600 grand and it sold
for 4 million. Because it's the Breaking Bad
house, so do. You think you could just put ads
on that house? I think there's a lot of stuff
you could do. I actually tweeted about this
when it first went up for sale. It's not in an HOA.
I I'm sure they're going to likejust give tours, like guided
tours for a fee. I interviewed a guy on my
podcast over a year ago who lives in the flight path of LAX
(20:58):
and for his business on his roofis advertising.
It's like his, but he's advertising for his business and
I can't remember the exact stats, but he tracks it because
it's a specific link that he that he only has up for that
flight path. And he's like, yeah, I mean,
it's, it's worth hundreds of thousands of dollars a year in
advertising for me. That's amazing.
It's freaking isn't that cool. This house made me think of a
(21:20):
different framework. It's like these people have been
very public who lived in it before about how miserable their
life was. Stop visiting our house.
Leave us alone. Quit throwing pizzas on our
house. There's two ways to look at it.
1 is like we were cursed. Now, first of all, they got paid
to rent out that house to Breaking Bad to have it filmed.
OK, they chose to do that, right?
That was a choice they made. And then they were angry at the
(21:42):
world because they didn't have privacy.
They could have been like, what a blessing.
This random TV show that ended up being one of the greatest TV
shows of all time chose our house.
Now we can monetize this any which way.
They could have moved and then like sold tickets like given
tours, they could have moved somewhere where they're they
have privacy and monetized it. But instead they just complained
for a decade and then sold it from $4 million.
(22:04):
Oh, and I guarantee the person who paid $4 million for it was
like, you see how many eyeballs a month they've got to be
monetizing that somehow. Even if you just turned it into
a Breaking Bad museum. That's it.
How much would you pay to go take a dump?
But what's Walt's brother in law's name?
We just got demonetized on everyplatform.
Sorry Muhammad, that out. Where he's.
(22:25):
Where he's reading his brother in law's like Hank, Hank's
Hank's reading and he's like Walter White is Eisen
Heisenberg. It's a famous scene.
Yeah, if you want to go to the bathroom and that bathroom, it's
right. There, I'm so glad I don't need
to watch that show again. I like that idea.
OK. So I guess that's to put a bow
on that idea. It's like movie props, something
(22:46):
that's state specific that you could buy and monetize in some
way. Yeah, that's it.
Also a couple other data points.There's Mayberry the old What's
the What's the show? Andy Griffith.
Show Andy Griffith Show in the same city where that was filmed.
They have a car like the Mayberry car where you can pay
$40 to go on a ride in the Mayberry car.
So there's other examples. Of this I love it.
(23:09):
Can I tell you about a business that I found this week?
Isn't that what this podcast is for?
Guilty. Chris, What happens to all the
unclaimed baggage that the airlines don't know what to do
with? Do you know they just throw it
away? They don't.
No, they don't. I didn't know this, but after
like after 90 days of an unclaimed period, all the
(23:31):
unclaimed baggage in the United States goes to one place because
there's only one place that is licensed to resell unclaimed
airline baggage, and that is. Unclaimed baggage in Scottsboro,
AL. Freaking where is Scottsboro,
AL? I don't even know where that is.
It's northeast in between Chattanooga and Birmingham is.
It in the middle of. Nowhere.
(23:51):
Yes, it is. OK, so this place gets between 5
and 7000 pieces of luggage everysingle day.
Every single day. It's nuts to me.
It's this 50,000 square foot center.
They take a third of the items that they get from the airlines
(24:12):
and they just throw them away because they're crap.
They take a third of them that they get from the airlines and
they then donate those to charity and then they take a
third and they resell it. So it's like the world's biggest
flea markets. Not even the right word thrift
store. It's like government sanctioned
theft. Dude, like it really is.
And there's, there's only one licensed reseller in the United
States. It's a monopoly.
(24:32):
They have over 1,000,000 people every single year that come and
shop at the store, which is justnuts to me.
There's been stories of Rolexes 40 carat emerald being sold
there well below retail value. And this part's nuts to me.
It's been around since 1970. Could you imagine owning a
monopoly for what is that, 60 years?
(24:55):
No, 50 years at this point. 55 years?
Do you know who owns this? I looked.
Into it a while ago and I've been there before, but no, I
don't know who owns it. I don't know who owns it either,
but it's it's a private. When we were living in Alabama,
we had heard about it. We're like, dude, let's go to we
had it was like a Saturday. Let's go, let's go unclaimed
baggage, let's go get some deals.
Let's go check it out. We go there and it was just a
big nothing burger. Like really from the business
(25:17):
concept is amazing, but it's notcheap.
Like they can sell stuff for whatever they want because they
have so much demand. It's such a, you know, it's,
it's such a unique tourist attraction to have a captive
audience. And it's like more expensive
than a thrift store. You go there thinking you're
going to get deals, But I, I just think they have so much
demand. They don't have to sell stuff at
(25:38):
a discount. I just looked it up.
Founded in 1970 by Doyle Owens, he used he used a borrowed
pickup truck and a modest 300 three $100 loan to launch his
venture purchasing unclaimed luggage.
And in 1995, his son Brian Owensand wife Sharon purchased the
business. So they've just owned it
privately since 1995. It's nuts.
(26:00):
So this got me thinking, what other businesses could there be
like this where discarded forgotten assets, for lack of a
better word, are just left that you could resell?
What are some of the things thatmight look like this?
Dude, it makes me think of my kids school.
I, I go to my kids school and near the end of every semester
you walk in and they'll have this big display of clothes and
(26:24):
it's basically 90% clothes and tumblers.
And it's like, come get your crap, we're going to throw it
away. You can't tell me that every
school in America doesn't have that, right?
There's got to be something herelike a lost and found as a
service or like software that enables these schools to better
get rid of it or sell it or donate it.
Some sort of a system or something where you can
(26:45):
aggregate all this stuff and liquidate it, sell it on eBay,
whatever. I got some for you.
You ready? OK, what do all the car rentals
companies do with the crap that gets left?
Steal it. Surely it's.
I mean, come on, dude, if you'recleaning out a car and you're
paid $17.00 an hour, you find aniPhone under the seat.
You're not putting that in your pocket.
(27:06):
Come on. No, but you know, in all
seriousness, it's, it's going tobe the same problem as airlines,
right? They're going to have items that
are left behind. I have no idea, but that's, that
could potentially be a business that is very similar to this.
Hotels, obviously hotels are going to be in a very similar
situation, right? Basically anything around travel
Airbnb's. Maybe there's somebody who owns
(27:28):
100 Airbnb's that they license out to a property management
company. You can get in touch with some
property management companies and say like, hey, I'll buy any
left behind items off of you at a discount because literally
what do they do with them there?Like you just said, they're
probably either throwing them ina box or they're like, oh, maybe
we could sell this on eBay, but if somebody came to them,
there's. No system for that.
I'll buy your junk from you at adiscount.
(27:50):
Here's the cash. And then they wipe their hands
from it and they go. There's something there,
someone's going to do something there.
They should anyways. I like that one.
It's a good one. All right, I'm going to give you
a choice. You choose your own adventure
right here, Nick. OK.
You ready? I'm here.
I'm in. Just like the parable in the
Bible of the goats and the sheep, I'm going to give you an
option. Goats or donkeys?
(28:11):
Which way are we going? Goats.
OK, you ready took. Everything I had to not swear,
just want you to know. That's what you were doing.
That makes sense. I just want you.
Thank you to know that given Muhammad enough to edit out.
OK, did you know that gas goats as a service is a thing?
(28:34):
And it is quite profitable, especially in California, our
country's biggest state by population.
Goats as a service. Goats as a service for two, for
two reasons. Oh, really?
You could use goats for three reasons.
Wildfire prevention. They eat out all the underbrush.
Because I've owned goats, I've had goats in my backyard.
(28:54):
They don't like the grass. The cows like the grass.
The goats like the weeds. They go to the weeds first,
right? So if you let a bunch of goats
loose in an overgrown lot, as long as you fence them in, they
will eat those weeds in, in a matter of seconds, right?
Enough goats, they will eat it up.
So there are businesses in California that offer goats as a
service for brush clearing and for wildlife prevention.
(29:17):
And so fire departments will hire them and pay them $500 to
$1000 an acre to load up their animal trailer full of goats,
release them, put up some temporary electric fencing and
clear land. And then they'll come back and
get them $1000 an acre. You Do you know how much fire
departments pay to clear acreage?
(29:37):
Like manually by hand as opposedto $1000 an acre, $28,000 an
acre 28,000. How do you know this?
That's like a number that's readily available.
I've looked it up. The Freak $28,000 an acre.
According to calmatters.org, according to a nonprofit
California website, 42,000 square feet, it's.
(30:00):
Estimated $28,000 to clear an acre.
That sounds insane, right? It's public information because
fire departments are paying for it.
Yeah, but if you use goats, it's$1000.
Dude, screw the goats. If they're if they're spending
$28,000, just going to be like, hey, I'll do it for 20.
Yep. How long is it going to take me
an hour on my John Deere? Dude there was a city in
(30:24):
California, Nevada City in California.
They had a goat fund me. OK, They raised $30,000 to
acquire goats to munch through acres of vegetation that could
fuel wildfires. Goat fund me?
That's incredible, $30,000 worthof goats.
Can we start a business called Goat Munchers?
(30:47):
I mean, it just sounds funny. There's like no connotation,
Goat munchers. It just sounds funny.
Oakland, CA spends half $1,000,000 a year on goat
grazing do. You have an estimated like Tam,
maybe not even. Tam I wish I did.
What's the goat? Dentistry in California.
Yeah, Tam means total addressable market for those
(31:07):
listening, I don't know, but it's this isn't just a
California thing. This is like for wildfire
prevention, it's mostly in California, but for lane
clearing it's in every state. Like I've seen viral Instagram
videos of people that own these businesses and it's kind of like
the pressure washing guy or the the lawn mowing guy that knocks
on people's doors, does it for free SP mowing.
They're they're guys that do that with goats.
(31:29):
They'll let a bunch of goats andthey'll put up a camera with a
time lapse and we'll watch the goat munch through it all.
One of the things that we talkedabout over and over on this, I
don't know we've ever said it this way, but our businesses
where you play the middleman or wholesaler, I was just.
Going to talk about that. I was just going to talk about
that. Yep.
You don't necessarily hold the inventory, but you're the guy or
gal who finds the buyer and the seller and places them together.
(31:54):
Why could you not start a business where you just are
contacting farm owners and then you're playing middle man with
local municipal municipalities? That seems like such an easy
lift. Moment wait right there.
I'm going to share my screen. This is unprepped.
If I look like an idiot, I'll just have Muhammad edit it out,
but I won't. OK, For those listening only,
I'm going to Facebook marketplace, I'm going to search
(32:16):
Marketplace and I'm going to sayBor goat.
A Boer goat is a very common breed of goat.
I've owned them Boer goats for sale.
OK, Boer, you look it up, look how many options.
There are. Sheesh, look how many options
there are. It just keeps going and going
and going, right? These are goat farms.
This is within 90 miles of Dallas, TX.
(32:38):
So this is the DFW metro. But these are goat farms that
are actively selling on FacebookMarketplace.
This is a small fraction of the goat farms.
How many of these guys are charging for goat grazing?
Probably almost none of them, right?
So if you want to play middlemanor woman, you go acquire
customers, put up a website, Facebook ads, Google ads, what
have you. People that need lane clearing,
brush clearing and just play middleman.
(33:00):
You'd be the lead source. Go get there.
You you could probably use theiranimal trailer because any
farmer has an animal trailer. Load it up, say I'll have your
goats back by 11 PMI know the curfew, Sir, Thank you so much.
I'll take good care of your goats.
Right? And you're probably going to
lose some. Yep.
And you go you you fence them inand they get to work.
(33:20):
You charge 500 an acre. Yeah, I like that.
Then I. Like I would have paid for that.
So all right, so I get that sideof the equation where it's like,
all right, we can go get goats. How would you find the other
side of the equation like the the demand side, right?
I'm guessing, yeah, the the county of Oakland or the city of
Oakland in California, those arecity or county contracts.
(33:41):
It's probably going to take a while.
They probably probably have to go through a competitive bidding
process. It's knowable, but it's still a
long sales cycle. The land clearing, that one I
don't know the answer to. I wouldn't worry about the
government contracts like you said because it's so hard.
I would just go the forestry mulching route.
Like the dude I interviewed who has a forestry mulching business
in Cincinnati, he uses Facebook ads.
That's it. He spends $23 for a lead.
(34:04):
He closes 49% of all his leads. His average job size is
$3100.00, so he spends $46 to acquire a $3100 customer.
Just do the same playbook exceptyour videos spread even more
organically because it's more viral able than a bobcat
munching down a tree. It's a goat munching down trees
who do even better. So you would target land owners
(34:26):
on Facebook? Yeah, what this guy does is he
uses meta ads only to zip codes that have rural, like, large
tracts of land 35 years and older and people that show an
interest in Tractor Supply. Those are land owners.
That's his whole strategy. So I do that with goats.
You don't need to have a farm. You don't need to buy the goats.
You just borrow them. It's a simple borrowing of a
(34:48):
goat. We've all been there.
All right, What do you think? Please share it with a friend
and we'll see you next time on the Kerner office.
Do you know how much fire departments pay to clear acreage
by hand, $28,000 an acre. It's like government sanctioned
theft. They have over 1,000,000 people
every single year that come and shop at the store which is just
nuts to me. There's been stories of Rolexes
40 Karat Emerald being sold there well below retail value.
You just need knowledge. You just need to watch the
(00:21):
series and you can monetize it. And then you're playing
middleman with local municipalities.
It's such an easy lift. We're going to start a business
and a little twist, I'm going togive the business away.
All right, guys, this was a fun one.
I had Nick on again, my businesspartner and best friend.
I had kind of an announcement that I'm really excited about.
We talked about a bunch of business ideas that are specific
(00:42):
to certain states. I don't know how else to
describe it, just business ideasthat are unique to certain
States and that really fit well in that state.
And then some other random business ideas thrown in as
well. There's some good stuff in here.
Please share with a friend and enjoy.
Did you see that video I posted about Ryan Trahan?
Do you know who Ryan Trahan is? Honestly, I did not know who
Ryan Trahan was until you postedthat video.
OK, so this kid, he's from Texas, went to college, Texas
(01:07):
A&M. He was like a state champion,
runner up for cross country and high school, super likeable guy.
He's blonde. He's like late 20s.
And he's a YouTube. He's got 27,000,000 subscribers.
Kids love him, adults love him. He's really charismatic.
He's got the rizz. Anyway, he's doing this series
where he's visiting 50 states in50 days, which of course, me and
(01:28):
my family, we visited 50 states in 60 days, right?
Yes, you did. So we're watching as a family
and it's super good. And he's raising $1,000,000 for
Saint Jude's. And he said if you donate $5000,
I will say thanks on one of my videos.
And his videos get that was it. His videos get 4 to 10 million
views each, right? Wow, OK.
And so Kamal, this is Kamal's idea.
(01:50):
I can't claim it. He's like, what if you started a
business in 50 states in 50 daysand like it didn't even go
through the cycle of like, that's crazy, Who would do that?
Then me thinking it's good, likeimmediately it's like, that's an
amazing idea. That's something that I would
do, I would love doing. And I, I will like immediately
I'm like, I'll do it. Talk to the wife about it.
(02:13):
And she's like, heck yeah, let'sdo it.
Because those two months when wedid that were the best two
months of our lives. It was the best.
Absolutely. Not even close.
All day, every day with your family, seeing a new state every
day in an RV like adventures andgetting stuck and like, it was
just incredible. So we're going to do it again
(02:34):
next summer and we're going to, I'm going to start a business
with my kids in every state in 50 days.
In every single like how do you even do that?
In all seriousness, this is going to be a chip on shoulder
moment but like that's not possible.
Oh. It's not.
I'll tell you right now. OK, OK.
All right, let's on. You know what, OK, if there's a
(02:56):
betting line out there. So our Polymarket is sponsoring
this podcast, so let's get a betting line over under whether
or not Chris starts 50 businesses.
First of all, let's start by defining what a business is, OK,
according to this challenge, andI'm making up the rules here.
This is my challenge. Business or business?
Take your pick depending on which state you live in.
OK. So a business, I'm not going to
(03:20):
file an LLC, I'm not going to have an EIN or a license.
I'm going to start approachable,you know, low cost of entry, low
barrier to entry businesses in every state.
That is something that could be started in eight hours or less.
I started the business in 56 minutes live on YouTube last
week. OK.
(03:41):
So farmers market business service business, door to door
cleaning, gutters, pressure washing.
I go buy a pressure washer. I go buy a pizza oven at Home
Depot that I post up at a farmers market the next day.
I just use the skills that I have to start businesses in
every state. Maybe it's even an online
business. And I happen to be in North
Dakota while I'm starting it. So that the idea is could I
generate a dollar in a day whileI'm in this state?
(04:04):
And it could be any of those things.
It could be pressure washing, itcould be selling e-commerce, it
could be selling a course like whatever it is like could.
Be flipping stuff on Facebook. Flipping stuff on Facebook
Marketplace, could I generate a dollar and how would I do it in
this state? That is doable.
Yeah, that's doable. Dang it.
Dang it. We need to change the betting
line. Nope, it's set Muhammed, edit
(04:24):
that in. And this is like I'm laying no
bones about it. I'm blatantly copying Ryan
Trahan's concept, but putting a business angle on it.
I love the concept. And you know what?
Guess who saw 50 States before Ryan Trahan did?
This guy did. OK, sorry, we're going back and
a little twist. I'm going to give the business
away. Whatever you call a business
(04:45):
that's not going to be anything very impressive.
I'm going to give it away to a local in the area and I'm going
to give him all the revenue thatI generated to like help him run
it as like operational expenditures.
First of all, I love the idea. Second, I think you said that
Ryan, like Tran Trahan, would have people pay him in order to
get him to thank them on their videos.
He raised money for Saint Jude'sa non profit and if you donated
(05:07):
5000 or more he would shout you out on his video.
So I'm going to play this video.So this is a clip from Ryan
Trahan's episode where he's thanking me.
And there were like dozens of people on this one episode, this
one day that donated over $5000.I was just one of them.
So here we go. $1050 In 2022, our family saw 50 states in 60
(05:29):
days. You inspired us to start a
business in 50 states in 50 dayson our YouTube channel, The
Corner Office. Oh my gosh Dang, you guys took
it up a notch. That's amazing.
I love it. That's it dude.
So that was like the official launch.
And I had kids come up to me at church and like, dude, I saw you
on Ryan Trahan. You're you're going to see all
50 states. Yeah.
(05:49):
So was that video literally justhim?
Like hey, I'm here thanking people because they paid. $5000
That was one of many, one of Many thanks he gave out in that
one episode. And that episode will will still
get 3 to 4 million views. It already has, yeah.
That is mind blowing dude. You know what's crazy to me?
I was just talking. I went and visited.
I told you, a guy in my Wards business, he's a carpet cleaning
(06:11):
company, 0 res here in Boise. And he was talking to me about
how he gets customers and like radio was really big for them
for a while. He's like, I haven't really seen
the ROI. So he stopped.
He was spending a lot of money on radio per month.
He stopped. He didn't see a drop off.
You spent 5 grand for Ryan Trahan to shout you out.
How many millions of people saw that?
Yeah, about 5 million. Like if you were to just do the
(06:33):
cost analysis of whatever the CPM is right?
Like. It's like $10 CPM.
Basically it's a no brainer. Yeah, well, dude, did you hear
about electric bikes? Have you ever heard of that
company? No.
OK. It's an electric bike company
called Electric. And in his second episode of 50
States, they donated $100,000. It's the end of every episode.
(06:53):
He would just start swiping on his donations with his wife.
And he came across that and he'slike, shocked.
He's like what, $100,000? And then they showed up at his
house and they were, they gave him a bike, which he did not
expect. And then they said, if you ride
this every day in every episode,we'll give you 10,000 more
dollars per day that you ride this.
And he's like, holy crap, you'reso generous.
(07:14):
Thank you so much. But if you add up the 250
million views that his series gets against the $600,000 or
whatever they donated to him, it's nothing like it's pennies.
And now if you go look at like electric bikes, Google Trends,
keywords, backlinks, they are blowing up.
They are like the de facto electric bike company now
(07:34):
because of that $600,000 investment.
I know that's not what we were planning on talking about right
now, but you put out an episode that was like if you could play
the lottery for free every single time, why wouldn't you?
And you were talking about shortform video, right?
Like just the ability to grow anaudience and outreach to me like
that's that's as a creator is we're talking about like the
other end of the spectrum here. As someone who's buying media,
(07:56):
it just seems it's it's got that's kind of like a lottery
ticket as well. I think it's a little bit less
less risky, but like yeah, $5000for someone to see or hear about
me 4,000,000 times. Yeah, also, like I'm donating to
like, you know, help treat kids cancer.
You know, like worst case I'm helping kids with cancer.
(08:16):
Geez. All right, So what do I think
about your idea? Same freaking thing.
It's genius. Are you thinking logistically
you could just do like the same thing in every state?
You know what I mean? It's like, I'm just going to
flip something on Facebook Marketplace.
And so it's like, it could be a different item every single
state, but it's all Facebook Marketplace based.
And then it would sort of take out the mental lift every single
(08:39):
time. Are is that how you're thinking
about it? Or are you thinking like, Nope,
it's got to be a different thingevery single time because that
those are two very different lifts?
I wanted to be unique. I want every video to be
different and unique. And ideally I start businesses
that are kind of unique to that state, you know, but I've got 10
months to plan this. And so I'm probably going to be
(08:59):
hiring someone like just for this project, like an assistant
to call, do logistics. Because like, if I'm, if I'm
going to Montana and I'm coming through like the South West
corner, I can't start a businessway up there in Glacier National
Park. It doesn't work.
I have to find a business that would fit in that corner because
I just don't have time to drive all over every state.
(09:19):
I've got to hit the perimeters like we did three years ago as a
family. So there's a ton of planning.
Like I got to have plan ABC for each state because like, what if
I, what if I'm going to sell pizzas at a farmers market and
then the farmers market gets rained out?
I kind of have a Plan B, you know?
I think it was Sam Parr. I can't remember, but there are
examples of people starting up almost like local Yellow Pages
(09:43):
in their local markets. There's like a renter's I
couldn't remember. Dang it, I can't remember
exactly what it was. The gist is people are
interested in their local markets and so if they see a
link that's like the top 10 restaurants to eat in Boise, ID
or the top tenant restaurants tonot in Lucas.
Texas you're talking about his his roommate Finder in San.
Francisco, that's what it was. Yeah, yeah, yeah, yeah.
(10:03):
Like, they're going to click on those.
So for this to be maximally effective for you, yeah, you do
want to do all that research. It's like, OK, if I'm going to
Wyoming, what are the top 10 things in that state that are
going to be most attractive to those people?
How am I going to get them interested in it?
How do I make it unique? Like there's a ton of work for
them each one of those, even if you're flipping one thing on
(10:23):
Facebook. You just saying Wyoming gave me
a great idea. Like, you know, there's a whole
industry in like Wyoming and Montana for shed hunting where
like every season on a certain day, what the shed season.
Live you got chase these sheds down.
The season opens up where you can go find elk antlers that the
elk shed during the winter and you sell them for a lot of
money. And so, like, people will wait
(10:45):
until sun up, and then as soon as the sun comes up legally,
they all go rush out with their backpacks and with their dogs,
and they'll just start looking for elk antlers.
And then they'll strap them to their backpacks.
And then at the end of the day, they'll all come back with
sometimes, like, hundreds of pounds of antlers on their
shoulders. And then they'll carve them up.
They'll sell them. They'll sell them as dog bones.
They put them on the wall. Like, what if one of my episodes
(11:06):
was shed hunting in Wyoming and you could only do that in
Wyoming, You know, like, that would be awesome.
And then I have to go sell it. Or what if it was like, oh, I
know for a fact anybody who goesto Zions National Park has to
either get an orthotic or sunglasses.
Let's just say it's sunglasses. I'm going to go to every gas
station that I know is at a choke point that goes into Zions
(11:27):
and I'm going to launch a product in those gas stations,
right? Like that's my project for for
Utah. Like every single state is going
to have a similar type thing that you can do the research on
and then find that is going to be unique to it.
But yeah, you definitely ought to hire somebody for that.
Or I could be like a a tour guide for the most famous hikes
and like Narrows, the Narrows hike, like, hey, give me 30
(11:49):
bucks, I'll take 10 people and I'll give you guys all like the
history and the behind the scenes of the Narrows hike, you
know? Chris, Chris, this would be
really cool. I don't know how big of a team
you'd have to do, you'd have to hire out for this, but this
potentially is awesome. You could reach out to the state
tourism board for every state and say, this is what I'm doing.
This is the number of subscribers I have.
Like you have a couple million. It's legit.
(12:10):
I'm coming to your state. A, who do you think I should go
talk to? But B, they might have some
state funds for this, like states set aside money for their
tourism boards so that they can,you know, attract people to it.
You might be able to get some ofthese businesses funded.
Oh, yeah. That would be that would that's
really. Cool.
That's what Ryan Trahan, I mean,he got to stay in a free Airbnb
(12:31):
every night. And Airbnb didn't officially
sponsor it or else he would havelegally had to put like hashtag
Airbnb sponsor. And he didn't.
And I'm sure he would have, but they paid for all of his stays
and he stayed in a different unique Airbnb every night, which
was like another retention hack.Like I want to see the potato
that he stays in tomorrow, you know?
What if you did this instead? What if you said, hey, I'm
(12:52):
opening up applications for any entrepreneur around the country.
I'm going to choose one person from each state.
Just hear me out before you cut me off.
I'm going to choose one person from each state, pitch me your
idea, and then when I get to your state, we're launching the
business. So it's like you're just staying
in your zone of genius, which isI'm going to show you how you
can go from zero to dollar in one day.
(13:14):
And so maybe for one person it'sFacebook and meta ads.
Maybe for another person it's you go to outscraper and get a
bunch of text messages and then and then that's how your landing
business. Maybe for another person, it's
optimizing Google, LSA, whateverit is.
That way the lift is a little bit lighter for you and there's
an easy hand off to a person in that state that you can then
come back to and say how's this business doing 6 months later?
(13:35):
I don't know if you do that, butthat might be a really cool.
It might be a dumb idea actuallyjust.
No, I think it would add to the intrigue a significant amount.
It would also add to the logistics a significant amount.
So the question is, would that be worth it, you know?
Would it add to the logistics? Yeah, because now I have to
manage 50 relationships in everystate.
And what if they flake out on me?
What if they don't show up, you know?
So, but what I was going to say,if I'm going to have plan ABC
(13:58):
for every business anyway, then plan A might as well be with
another entrepreneur and then plan B&C could just be solo, you
know? Dude, or you could take owners
members, like there could be some people that you kind of
handpick there where you're not just necessarily starting from
scratch. Like you have some relationships
in there. There's always a chance somebody
flakes out, but that might be a good place as well.
(14:18):
I love this idea, man. Like, I don't know.
What do you want me to say, Chris?
What do you want me to say? You've done it again.
You're a genius. Tell me it's going to fail.
It'll be extra good. Oh yeah.
I mean, like every other business you've ever started in
your entire whole life, It's going to fail, Chris.
How big of a chip? How big of a?
Chip did that. Just put on your shoulder.
Be honest. I'm sitting like this.
(14:42):
Oh, that's, I'm sorry, that's not Quasimodo.
That's just Chris with a chip onhis shoulder.
All right, you know, I'm always talking about data.
The numbers that actually matterbecause you need data to grow
and you need to grow to make real money.
Beehive is the newsletter platform that I've used for over
a year and a half because of their data.
Well, for multiple reasons, but especially because of their
(15:03):
data. Yes, most platforms will tell
you someone opened your e-mail. Cool.
But Beehive tells you everything.
Engagement drop off, which linkspeople ignore and which ones
they click again and again. What keeps readers scrolling.
You get real time subscriber insights, AB testing results,
even predictive analytics measures.
(15:23):
It's like having your entire subscriber base give you
feedback live. And you can set up automated
sequences, welcome emails, re engagement campaigns, all based
on that behavior. Because the truth is, if you
can't measure it, you can't improve it.
And Beehive shows you what's actually happening.
So head to beehive.com/chris for30% off 3 months.
(15:45):
That data will change how and what you write.
It's petty, but it'd be really cool.
Take an RV, use it, and then as you're doing the 50 states in 50
days, every single day, show that after you're back, right?
So let's say you're in June, youopen up bookings for October and
you just show everyday bookings that are coming in for your RV
(16:08):
that you're driving around. And then you look at all the
people who are like. You can't start an RV rental.
Company and you'd be like, oh, that's that's so weird.
I'm booked out booked out for the next nine months.
I'm done with my family right now and and yet I'm I'm getting
revenue upfront. It's weird.
It's what we call a negative cash conversion cycle.
You ever you ever heard of it? So that's summer of 2026.
(16:30):
It's. Going to be awesome.
We'll see. We got to do something in Idaho.
Why don't we do that? Why don't we talk about some
like state specific business ideas?
You said you started talking about an RV and that kind of
gave me an idea. You want to hear this one?
Absolutely I do. Now you're going to have to
forgive me because I'm going to talk about a state that is not
our favorite New Mexico. Oh.
(16:52):
My gosh. I'm sorry, I'm sorry, I'm sorry,
I'm sorry. But let me let me share my
screen and show you why I had this idea.
I have to look at it. You do.
It's not New Mexico yet. Don't worry, OK?
That's fine. Do you remember?
Do you remember Napoleon Dynamite of.
Course. This was the van from Napoleon
(17:12):
Dynamite. Uncle Rita, that Lord, do you
know this guy built a business around renting this van out.
He bought it on eBay for 12 grand and now he rents it out
and he makes good money from it and that's his whole business.
He he also bought the DeLorean from Back to the Future and he
rents them out. He has like these movie props,
not just movie props, but like rentable movie props that he can
(17:35):
monetize to super fans. OK.
I'll daddy like you where you'regoing with this.
OK, So then if you look over here, Breaking Bad New Mexico,
you have 3 iconic vehicles. You got the Pontiac Aztec, you
got the Wagoneer, and then you've got the RV, right?
So doesn't have to be New Mexicoonly, obviously, but some sort
(17:59):
of a vehicle or a prop. There's a website
calledpropstore.com where you can buy movie and TV store props
and you can monetize them. So what do you think about this?
Dude, how much money would I have to pay to throw a pizza on
somebody's roof? That's what I'm saying is like
that house, I get a ton of visitors.
You could just post up outside the house and monetize stuff
(18:20):
like, hey, how about I take you on a Breaking Bad tour of
Albuquerque and I'm going to show you all, all the scenes
where this happened, that happened.
You don't need overhead. You just need knowledge.
You just need to watch the series and you can monetize it.
OK, so the reason that Chris andI are acting this way is because
it's 10 years. Ago 11-11 years ago.
Jeez Louise, 11 years ago I was living in Dallas and ended
moving to Southern California and Chris rode with me as I
(18:44):
drove EU Haul. And so we drove from Dallas to
LA and we drove through New Mexico.
And Chris has always been a foodie.
Back then he was using this app called Urban Spoon.
Was it Urban Spoon? Yeah, I remember that app.
Urban Spoon. And he's like, oh dude, dude,
this Mexican place, an urban spoon is a nine out of 10.
Anything over a six, you know it's going to be good.
(19:05):
I've been using this for years. You know it's going to be good.
And we went to the Mexican restaurant.
How's the Mexican restaurant there, Chris?
In New Mexico, it was. As good as any food in New
Mexico. Total dog water.
Total Dog. It was terrible and we didn't
apply the the New Mexico discount to the food ratings.
A nine in New Mexico is a three in California.
It's like, you know, being a Boise 9 is a is a California
(19:28):
too. All right, I get it.
I'm in I'm in anyways, but we wedid drive by the Breaking Bad
house and I guarantee there are people who have tried this.
But I do like that idea of finding local spots that are
really popular and, you know, maybe building a tour business
around it or the experiential aspect is really cool.
(19:49):
So the RV from Breaking Bad, what if you just bought some
land outside of New Mexico and then bought an RV like that
outside looks awful, but inside's just sick decked out,
you know, it's fitted with, withair conditioning.
So it's like, oh, I'm kind of living the Breaking Bad life,
you know, pulling the Cody Sanchez of like, I bought 3
acres and I threw up a glamping sight on it.
(20:10):
But it's it's themed. It's not necessarily just a a
glamping site. I think that'd be really cool.
And every state has stuff like that.
Every state has iconic things, if you will.
Go and see. This is the Breaking Bad house
that sold earlier this year for $4 million.
It sold due to increasing attention to the house.
Basically, the people living in the house had a miserable life
because they had no privacy. But it's like a the the fair
(20:33):
market value for this house was like 5 or 600 grand and it sold
for 4 million. Because it's the Breaking Bad
house, so do. You think you could just put ads
on that house? I think there's a lot of stuff
you could do. I actually tweeted about this
when it first went up for sale. It's not in an HOA.
I I'm sure they're going to likejust give tours, like guided
tours for a fee. I interviewed a guy on my
podcast over a year ago who lives in the flight path of LAX
(20:58):
and for his business on his roofis advertising.
It's like his, but he's advertising for his business and
I can't remember the exact stats, but he tracks it because
it's a specific link that he that he only has up for that
flight path. And he's like, yeah, I mean,
it's, it's worth hundreds of thousands of dollars a year in
advertising for me. That's amazing.
It's freaking isn't that cool. This house made me think of a
(21:20):
different framework. It's like these people have been
very public who lived in it before about how miserable their
life was. Stop visiting our house.
Leave us alone. Quit throwing pizzas on our
house. There's two ways to look at it.
1 is like we were cursed. Now, first of all, they got paid
to rent out that house to Breaking Bad to have it filmed.
OK, they chose to do that, right?
That was a choice they made. And then they were angry at the
(21:42):
world because they didn't have privacy.
They could have been like, what a blessing.
This random TV show that ended up being one of the greatest TV
shows of all time chose our house.
Now we can monetize this any which way.
They could have moved and then like sold tickets like given
tours, they could have moved somewhere where they're they
have privacy and monetized it. But instead they just complained
for a decade and then sold it from $4 million.
(22:04):
Oh, and I guarantee the person who paid $4 million for it was
like, you see how many eyeballs a month they've got to be
monetizing that somehow. Even if you just turned it into
a Breaking Bad museum. That's it.
How much would you pay to go take a dump?
But what's Walt's brother in law's name?
We just got demonetized on everyplatform.
Sorry Muhammad, that out. Where he's.
(22:25):
Where he's reading his brother in law's like Hank, Hank's
Hank's reading and he's like Walter White is Eisen
Heisenberg. It's a famous scene.
Yeah, if you want to go to the bathroom and that bathroom, it's
right. There, I'm so glad I don't need
to watch that show again. I like that idea.
OK. So I guess that's to put a bow
on that idea. It's like movie props, something
(22:46):
that's state specific that you could buy and monetize in some
way. Yeah, that's it.
Also a couple other data points.There's Mayberry the old What's
the What's the show? Andy Griffith.
Show Andy Griffith Show in the same city where that was filmed.
They have a car like the Mayberry car where you can pay
$40 to go on a ride in the Mayberry car.
So there's other examples. Of this I love it.
(23:09):
Can I tell you about a business that I found this week?
Isn't that what this podcast is for?
Guilty. Chris, What happens to all the
unclaimed baggage that the airlines don't know what to do
with? Do you know they just throw it
away? They don't.
No, they don't. I didn't know this, but after
like after 90 days of an unclaimed period, all the
(23:31):
unclaimed baggage in the United States goes to one place because
there's only one place that is licensed to resell unclaimed
airline baggage, and that is. Unclaimed baggage in Scottsboro,
AL. Freaking where is Scottsboro,
AL? I don't even know where that is.
It's northeast in between Chattanooga and Birmingham is.
It in the middle of. Nowhere.
(23:51):
Yes, it is. OK, so this place gets between 5
and 7000 pieces of luggage everysingle day.
Every single day. It's nuts to me.
It's this 50,000 square foot center.
They take a third of the items that they get from the airlines
(24:12):
and they just throw them away because they're crap.
They take a third of them that they get from the airlines and
they then donate those to charity and then they take a
third and they resell it. So it's like the world's biggest
flea markets. Not even the right word thrift
store. It's like government sanctioned
theft. Dude, like it really is.
And there's, there's only one licensed reseller in the United
States. It's a monopoly.
(24:32):
They have over 1,000,000 people every single year that come and
shop at the store, which is justnuts to me.
There's been stories of Rolexes 40 carat emerald being sold
there well below retail value. And this part's nuts to me.
It's been around since 1970. Could you imagine owning a
monopoly for what is that, 60 years?
(24:55):
No, 50 years at this point. 55 years?
Do you know who owns this? I looked.
Into it a while ago and I've been there before, but no, I
don't know who owns it. I don't know who owns it either,
but it's it's a private. When we were living in Alabama,
we had heard about it. We're like, dude, let's go to we
had it was like a Saturday. Let's go, let's go unclaimed
baggage, let's go get some deals.
Let's go check it out. We go there and it was just a
big nothing burger. Like really from the business
(25:17):
concept is amazing, but it's notcheap.
Like they can sell stuff for whatever they want because they
have so much demand. It's such a, you know, it's,
it's such a unique tourist attraction to have a captive
audience. And it's like more expensive
than a thrift store. You go there thinking you're
going to get deals, But I, I just think they have so much
demand. They don't have to sell stuff at
(25:38):
a discount. I just looked it up.
Founded in 1970 by Doyle Owens, he used he used a borrowed
pickup truck and a modest 300 three $100 loan to launch his
venture purchasing unclaimed luggage.
And in 1995, his son Brian Owensand wife Sharon purchased the
business. So they've just owned it
privately since 1995. It's nuts.
(26:00):
So this got me thinking, what other businesses could there be
like this where discarded forgotten assets, for lack of a
better word, are just left that you could resell?
What are some of the things thatmight look like this?
Dude, it makes me think of my kids school.
I, I go to my kids school and near the end of every semester
you walk in and they'll have this big display of clothes and
(26:24):
it's basically 90% clothes and tumblers.
And it's like, come get your crap, we're going to throw it
away. You can't tell me that every
school in America doesn't have that, right?
There's got to be something herelike a lost and found as a
service or like software that enables these schools to better
get rid of it or sell it or donate it.
Some sort of a system or something where you can
(26:45):
aggregate all this stuff and liquidate it, sell it on eBay,
whatever. I got some for you.
You ready? OK, what do all the car rentals
companies do with the crap that gets left?
Steal it. Surely it's.
I mean, come on, dude, if you'recleaning out a car and you're
paid $17.00 an hour, you find aniPhone under the seat.
You're not putting that in your pocket.
(27:06):
Come on. No, but you know, in all
seriousness, it's, it's going tobe the same problem as airlines,
right? They're going to have items that
are left behind. I have no idea, but that's, that
could potentially be a business that is very similar to this.
Hotels, obviously hotels are going to be in a very similar
situation, right? Basically anything around travel
Airbnb's. Maybe there's somebody who owns
(27:28):
100 Airbnb's that they license out to a property management
company. You can get in touch with some
property management companies and say like, hey, I'll buy any
left behind items off of you at a discount because literally
what do they do with them there?Like you just said, they're
probably either throwing them ina box or they're like, oh, maybe
we could sell this on eBay, but if somebody came to them,
there's. No system for that.
I'll buy your junk from you at adiscount.
(27:50):
Here's the cash. And then they wipe their hands
from it and they go. There's something there,
someone's going to do something there.
They should anyways. I like that one.
It's a good one. All right, I'm going to give you
a choice. You choose your own adventure
right here, Nick. OK.
You ready? I'm here.
I'm in. Just like the parable in the
Bible of the goats and the sheep, I'm going to give you an
option. Goats or donkeys?
(28:11):
Which way are we going? Goats.
OK, you ready took. Everything I had to not swear,
just want you to know. That's what you were doing.
That makes sense. I just want you.
Thank you to know that given Muhammad enough to edit out.
OK, did you know that gas goats as a service is a thing?
(28:34):
And it is quite profitable, especially in California, our
country's biggest state by population.
Goats as a service. Goats as a service for two, for
two reasons. Oh, really?
You could use goats for three reasons.
Wildfire prevention. They eat out all the underbrush.
Because I've owned goats, I've had goats in my backyard.
(28:54):
They don't like the grass. The cows like the grass.
The goats like the weeds. They go to the weeds first,
right? So if you let a bunch of goats
loose in an overgrown lot, as long as you fence them in, they
will eat those weeds in, in a matter of seconds, right?
Enough goats, they will eat it up.
So there are businesses in California that offer goats as a
service for brush clearing and for wildlife prevention.
(29:17):
And so fire departments will hire them and pay them $500 to
$1000 an acre to load up their animal trailer full of goats,
release them, put up some temporary electric fencing and
clear land. And then they'll come back and
get them $1000 an acre. You Do you know how much fire
departments pay to clear acreage?
(29:37):
Like manually by hand as opposedto $1000 an acre, $28,000 an
acre 28,000. How do you know this?
That's like a number that's readily available.
I've looked it up. The Freak $28,000 an acre.
According to calmatters.org, according to a nonprofit
California website, 42,000 square feet, it's.
(30:00):
Estimated $28,000 to clear an acre.
That sounds insane, right? It's public information because
fire departments are paying for it.
Yeah, but if you use goats, it's$1000.
Dude, screw the goats. If they're if they're spending
$28,000, just going to be like, hey, I'll do it for 20.
Yep. How long is it going to take me
an hour on my John Deere? Dude there was a city in
(30:24):
California, Nevada City in California.
They had a goat fund me. OK, They raised $30,000 to
acquire goats to munch through acres of vegetation that could
fuel wildfires. Goat fund me?
That's incredible, $30,000 worthof goats.
Can we start a business called Goat Munchers?
(30:47):
I mean, it just sounds funny. There's like no connotation,
Goat munchers. It just sounds funny.
Oakland, CA spends half $1,000,000 a year on goat
grazing do. You have an estimated like Tam,
maybe not even. Tam I wish I did.
What's the goat? Dentistry in California.
Yeah, Tam means total addressable market for those
(31:07):
listening, I don't know, but it's this isn't just a
California thing. This is like for wildfire
prevention, it's mostly in California, but for lane
clearing it's in every state. Like I've seen viral Instagram
videos of people that own these businesses and it's kind of like
the pressure washing guy or the the lawn mowing guy that knocks
on people's doors, does it for free SP mowing.
They're they're guys that do that with goats.
(31:29):
They'll let a bunch of goats andthey'll put up a camera with a
time lapse and we'll watch the goat munch through it all.
One of the things that we talkedabout over and over on this, I
don't know we've ever said it this way, but our businesses
where you play the middleman or wholesaler, I was just.
Going to talk about that. I was just going to talk about
that. Yep.
You don't necessarily hold the inventory, but you're the guy or
gal who finds the buyer and the seller and places them together.
(31:54):
Why could you not start a business where you just are
contacting farm owners and then you're playing middle man with
local municipal municipalities? That seems like such an easy
lift. Moment wait right there.
I'm going to share my screen. This is unprepped.
If I look like an idiot, I'll just have Muhammad edit it out,
but I won't. OK, For those listening only,
I'm going to Facebook marketplace, I'm going to search
(32:16):
Marketplace and I'm going to sayBor goat.
A Boer goat is a very common breed of goat.
I've owned them Boer goats for sale.
OK, Boer, you look it up, look how many options.
There are. Sheesh, look how many options
there are. It just keeps going and going
and going, right? These are goat farms.
This is within 90 miles of Dallas, TX.
(32:38):
So this is the DFW metro. But these are goat farms that
are actively selling on FacebookMarketplace.
This is a small fraction of the goat farms.
How many of these guys are charging for goat grazing?
Probably almost none of them, right?
So if you want to play middlemanor woman, you go acquire
customers, put up a website, Facebook ads, Google ads, what
have you. People that need lane clearing,
brush clearing and just play middleman.
(33:00):
You'd be the lead source. Go get there.
You you could probably use theiranimal trailer because any
farmer has an animal trailer. Load it up, say I'll have your
goats back by 11 PMI know the curfew, Sir, Thank you so much.
I'll take good care of your goats.
Right? And you're probably going to
lose some. Yep.
And you go you you fence them inand they get to work.
(33:20):
You charge 500 an acre. Yeah, I like that.
Then I. Like I would have paid for that.
So all right, so I get that sideof the equation where it's like,
all right, we can go get goats. How would you find the other
side of the equation like the the demand side, right?
I'm guessing, yeah, the the county of Oakland or the city of
Oakland in California, those arecity or county contracts.
(33:41):
It's probably going to take a while.
They probably probably have to go through a competitive bidding
process. It's knowable, but it's still a
long sales cycle. The land clearing, that one I
don't know the answer to. I wouldn't worry about the
government contracts like you said because it's so hard.
I would just go the forestry mulching route.
Like the dude I interviewed who has a forestry mulching business
in Cincinnati, he uses Facebook ads.
That's it. He spends $23 for a lead.
(34:04):
He closes 49% of all his leads. His average job size is
$3100.00, so he spends $46 to acquire a $3100 customer.
Just do the same playbook exceptyour videos spread even more
organically because it's more viral able than a bobcat
munching down a tree. It's a goat munching down trees
who do even better. So you would target land owners
(34:26):
on Facebook? Yeah, what this guy does is he
uses meta ads only to zip codes that have rural, like, large
tracts of land 35 years and older and people that show an
interest in Tractor Supply. Those are land owners.
That's his whole strategy. So I do that with goats.
You don't need to have a farm. You don't need to buy the goats.
You just borrow them. It's a simple borrowing of a
(34:48):
goat. We've all been there.
All right, What do you think? Please share it with a friend
and we'll see you next time on the Kerner office.
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