Episode Transcript
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(00:00):
This is a one person business that can easily make like 80
grand a month like 1000%. There's these companies that are
coming to market now where the AI avatars can hold physical
products in the video. That's a big deal that wasn't
possible until recently. Traditionally it was like I
would go, I would hire a creator.
I used to pay them $100 per video.
If you wanted to generate 10 different AD variation, that's a
grand. So unscalable.
(00:20):
It's unbelievable, man. In contrast, now I can go and I
can generate 1000 different pieces of creative, but ten
different, you know, people. You're just a curator.
You're just like picking the winners.
Over 60 B2B businesses run a webinar every month.
Perfect. You now have all the leads you
could ever want. It's 4 grand and it's like
literally all you're doing is transcript Claude Canva.
(00:42):
All right, you're going to remember Cody.
I had him on for the first time a week or two ago.
Cody Schneider. We talked all things print on
demand and I had to have him on again to talk AI business ideas,
super tactical. We break it down in simple terms
and at the end of the episode wehave a non AI idea that is so
genius I had to include it even though it wasn't an AI idea.
You can use it with any local home service business.
(01:03):
Also, by way of a glossary, we talk about UGC in this episode a
lot. That means user generated
content. And if some of these
explanations get a little hairy,don't worry because I'm going to
break it down very simply by thetime we're done with that topic.
All right, please enjoy. I have to hear about this
Shopify idea. So we've been experimenting with
AI avatars for a long time. What do you mean by that?
So AI avatars are like Hagen, They're like Arcads basically.
(01:27):
Like it's like a human that like, you know, UGC content.
Traditionally it was like I would go.
User generated content. User generated content, I would
go and I would hire a creator. I mean I would pay them.
I used to pay them $100 per video, like it's crazy.
Would send them the physical products and we'd be like, all
right, here's the script, right.They read the script one time.
No variations, like no, they just that's it.
(01:49):
Then we would take that and we would run ads on it.
So like if you wanted to generate, you know, 10 different
ad variation, that's a that's a grand.
So unscalable. It's unbelievable, man.
It was unbelievable. And so like, there's this all of
these companies that came into existence where it's like they
had creators on staff that were like different, you know, and,
and basically like, it was just like a, a UGC, like farm.
(02:09):
Yeah, farm is really what it turns into.
Yeah. Where this idea comes from, the
origin of it is just recently there's these companies that are
coming to market now where AI avatars can hold products, it
can hold physical products in the video and that's a big.
Deal Because we've had AI advertised for a couple years
now. Avatars.
That wasn't possible until recently.
(02:29):
Exactly, so like one of these companies is make UGC dot AI.
This is an example of them. What they do is you basically
upload, you pick a creator like from their catalog of creators,
you know their AI avatars and then you upload photos of the
product and then they go and they basically like make this
composite of their creator and the product.
And so this person can literallylike talk about the product that
(02:51):
they're holding in the hand. So let's breakdown what's
happening here. So I used to have to go and I'd
have to find creators. I would have to go, I would have
to send them the product. I would have to harass them to
actually get to shoot the video,right?
Like with the products, because they're just we're running a
real. Business mailbox?
They haven't got it yet. Exactly, exactly.
And then I would only get one variation of the script like.
(03:12):
So I can't do hook tests, I can't do all of this other
stuff. So that old thing just.
So half the time you're like, great, this sucks you sucks at
it. This sucks, this sucks.
I just did, you know, I spent three weeks or two weeks getting
this done. I did that with 10 different
people. But think about the time that's
invested in that and I dropped agrand and one of them out of the
ten hit, right, Because that's how it is.
(03:32):
All right, so in contrast, now Ican go and I can generate 1000
different pieces of creative with 10 different, you know,
people. So 100 different hooks.
I'm testing 100 different scripts and they're holding the
product. I don't have to mail any
product. And that's what you can do now
with these tools. That's like where this idea like
this, the origin of this comes from.
So the angle I think you can go after though is and let me show
(03:55):
you the data on this because it's I think it's really like
insightful to see the search volume increases for AI.
Yeah, that's it. OK, so this is the search volume
for this. So, oh, wow.
You can see this here. Since this time last year, it's
gone from 1600 in search volume a month to 4300 in search volume
(04:17):
a month. Over a year.
So 4X4 X Chris, I'm over here and I'm like, all right, this is
a huge problem. Who has the biggest problem like
brands that they would need the creator to hold the thing?
So I'm going to go and I'm goingto make an agency and all we
specialize in, it's going to be in this like these consumable
products, right? And so how do I go?
(04:38):
Supplements. Exactly.
All. Of them and so then I would be
like OK cool like what percent of e-commerce is supplements
just to like understand you knowthe size of this market all
right cool so e-commerce representing these little
supplements 8.4 billion yeah youknow 15% of e-commerce sales is
(04:59):
supplements so that means that one out of 10 e-commerce
companies are supplement brands so if I cold e-mail 10 people
one of them will be a supplements company right yeah
that's the kind. Of and it's a great category
because the margins are high andit's recurring.
You like you get to have your cake and eat it too.
Exactly, exactly. So the business opportunity here
is you basically go and you say,hey, like we'll make ads for you
(05:23):
Facebook ads. And the meta around this is that
Facebook has gotten so good at targeting the people that are
most likely to make the purchasethat what the best brands are
doing right now is they just do broad targeting on Facebook and
set up a conversion event. Exactly.
And set up a conversion event for the like payment action.
And then all they're focusing onis the ad creative.
Like they go and they like, how do I test 100 pieces of ad
(05:46):
creative? And So what you would do as a,
as a service provider for this business, for this, this AI
avatar, UGC for beauty e-commerce, sorry, sorry for
supplement e-commerce brands, you would go to them and be
like, hey, I'm going to make you, you know, again, we'll just
say 20-5 pieces of creative a week.
We're going to do all the research on hooks.
(06:07):
We're going to generate all the videos, we're going to do all
the edits, we're going to deliver the that media to you.
And then you just give us a dashboard of like, you know,
showing us what's working and what's not.
And then we'll just like learn from what we do.
So every week you get a deliveryof 25 videos and then we go and
we make the next 25 based off ofthe high performers.
You don't even run the ads channel, you don't do anything
(06:28):
else. You just offer that deliverable.
Super simple. All this can be done.
I mean, this is a one person business that can easily make
like 80 grand a month, like 1000%.
I I I guarantee that they can dothis.
And they don't need to fire their ads agency.
You're not really competing withthem.
You're helping them. Not competing with them
whatsoever. You're, you're providing value
to them. All you're doing is just giving
them, you know, more creative for them to test and the
(06:51):
creative, maybe it's not as goodas if they go hire a human, but
I don't care about that. If I test three, you're going to
RIP three. I guarantee you 3, you're going
to outperform the rest of them. And then there's three.
I then go to a creator. I'm like, OK, creator.
I already know this is a winningformat.
Remake this human like make thisbetter, like with with your
skill sets that you know, so they have a you know, whatever
(07:11):
creator that they work with regularly or maybe they're on
staff already. They go and they recreate those
best performers. All you're doing is just make
more surface area for this learning to happen for this
category. So oh.
My gosh. I've never reached out to like
super simple again, right? It's like go find e-commerce
companies that are selling supplements, figure out who the
founders are. What's great is like a lot of
these companies, like maybe theydo 10 million a year, but it's
(07:33):
like 5 people. You just e-mail all five of
them. You're like, cool, I made you
some ads. Here's here's 5 examples of the
ads that I can make for you, right?
I already did research on like what are the pain points that
your product solves? Here's literal actual ads that
are in a Google Drive folder. You just open this Google Drive
folder, you're going to see fiveads of the of the 100 that I can
make. You know the hundreds a month
(07:54):
that I can make. Yeah.
What's great about these guys istheir biggest budget outside of
the actual product that they're making is ads like their
marketing, these supplement e-commerce brands are spending
like double digit percentage of their revenue on ads.
And so one framework is like Hannah, I want to tell people
that don't like that aren't already running ads.
No, you want to find people thatare addicted to ads because
(08:15):
they're addicted to ads and likeit's a bigger market.
Like you're not going to convince people to start running
ads. You want to find people that
already know that ads work and offer them something better.
A. 100% again, they're doing this already.
You're just doing it at a scale and a volume that day once it's
cheaper and it's faster. And again this is you probably
charge 5K a months for this easily if not more.
(08:37):
I know there's agencies that charge 8 grand a month for 10
videos. Dude are you kidding me?
I'm getting 10 at bats. Like think about that.
I'm only getting 10 at bats. What happens if I get 100 at
bats but I'm still hitting only 200?
Well, let's say one of the 10 isjust a banger.
It's going to be stale in two months.
A. 100% so and that's why this is always a good thing.
(08:57):
When I say like a one person cango and build this company, what
I'm really talking to is like a single person can go and like
say you wanted to make a milliona year off this, right?
That's 80 grand a month. So if you're doing 5 grand a
month, you just need 16 clients,right?
So you're just managing 16 clients every week.
You, you, you deliver 25 ads. You can make 25 ads in two
(09:20):
hours. Yeah, right.
So let's just break that down. So 16 * 2 So you're working 32
hours per week, you're making a million a year.
And then all this turns into is like you just make sure the
deliverables show up, you make sure you like provide what
you're promised, right, etcetera.
And like this is again, like a very simple, easy business that
(09:42):
somebody can go start and you'reusing the AI automation.
Like you're using this like the NADN stuff that you know, the
make.com stuff that you've learned like to build out these
pieces of creative, like doing the research, writing the
scripts, like all that's just like where the AI can fit into
this. The production process is where
AI is like most valuable job as a human.
(10:03):
It's like you're just a curator.You're just like picking the
winners. Maybe you go and you generate 50
and you're like, all right, cool, out of these 50, what are
the most, you know, what are themost, what are the best bangers?
It's like, cool, here's the 25 I'm actually going to give to
the client. And then maybe there's like 5
extra. They're like, yeah, they're
pretty good. So you can throw that in as a
kickback. It's like, hey John, like here's
five extra this week too. I threw some in there for you
just because I thought they. Were all right because it cost
me nothing. And and they're like, Oh my God,
(10:25):
like I just got this incredibly high value for this, right.
And again, they all they're looking is for that consistency
and for something that it's the research piece, right
understanding like the the pain points of the customer and like
the product. That's the hardest part of this.
But say you're building like, you know, I don't know, like
what's it, what's a supplement that's good, probably like going
(10:46):
going to go viral soon. Like creatine gummies?
Yeah, like creatine gummies as an example, like, OK, cool, what
are all the but I would niche down.
I would be like, you know, maybeit's creatine gummies for like
long distance runners that are women, right?
Cool, Like very specific category, but it's big enough
that you can go after it. So it's like, cool, what are
the, what are the pain points that creatine gummies solve for
long distance runners that are women?
(11:08):
And it's like, boom, here's thislist of things.
All right now go scrape Reddit for quotes.
So people talking about taking creatine gummies for long
distance runners for women. Sweet.
I got these quotes. All right now cool.
Build hooks and content based off these quotes.
Bam, boom, I've got my scripts. I've now got this like whole
agency built on the top of this.So.
Yeah, OK. You're kind of like an expert at
(11:28):
finding ideas on Reddit. I would love to hear what your
process is to. It's kind of like, you know,
having a magic lamp and getting 3 wishes.
And with Reddit, you can wish for unlimited more wishes.
You can find all the business ideas you'd ever want.
So you want to tell us what yoursecret sauce is there?
Yeah, it's not complicated. Like I literally just use
(11:51):
perplexity, right? Like I just use I go to
perplexity and I prompt something like what are the main
pain points you know Med spas have and growing the business
Reddit. OK, just the word Reddit.
Like literally just that you could do deep research on this
(12:12):
too. So like using like, you know,
their, their deep research notes.
But what this is going to do is it's basically going to go and
scrape Reddit for like, what is the what are the things that are
their problems? Right?
Cool. Client acquisition and
retention. OK, Can I do something around
that, maybe high operating at startup costs?
Yeah, I don't want to do that. I don't want to get into the
(12:32):
financing space, Staffing and employee turnover.
Oh, that's interesting. They're having staffing issues.
Could I build a staffing pipeline for them over reliance
on discount platforms? OK, that sounds like a huge
problem. Like Groupon.
So it sounds I, you know, I takea look at this and I'm like,
lead Gen. is hard for Med spas. Yeah, it's immediately where
they come to. I'm like, can I figure out how
(12:52):
to do lead Gen. for Med spas? And then I go and I go down that
rabbit hole and I start to identify.
So like what's the customer froma lifetime value of a Med spa
lead? And I start to understand like
what's the value of this person,right?
And so they come 8 and we'll say4 to 8 times per year, so.
Insane, which means you can charge a lot.
(13:13):
You can charge a lot, right? And so it's like cool, the
number ends up being about 5 grand, right?
It's like what you want. So you got 5 grand to play with
of the customer lifetime value of that person.
So if you get a lead for them out of, you know, a paying
customer for them, they're like $1000 apiece.
Like that probably works, right?Like that's a Roaz, you know, a
Roaz of about 5X, which is, is pretty healthy.
(13:35):
And then I would be like, how dopeople buy, you know, you know,
pick Med spas that they go to like social, you know, what
else? So then I'd be like, cool, like
we're going to identify the social.
It's probably going to be. Instagram, right?
(13:56):
You know, it is already going tobe Instagram or and Facebook
like social proof and reviews. OK, so immediately I think
that's Google Maps and that's like, you know, social word of
mouth and referrals. You're like, oh cool.
So I could layer on a service where I do like, I encourage
word of mouth. So like, can we make an
incentive for when somebody goesto this place and if they post
on social, we give them a discount or we'd like
(14:17):
incentivize referrals, Strong social presence.
So maybe social media managementis like a, you know, business we
could build that's only focusingon that spouse reputation and
staff credentials. I don't want to touch anything
in staff. So, you know, stay away from
that facility standards and ambiance.
OK, so cleaning, I can start a cleaning business for this
company, right? So this is basically like how
(14:39):
you can uncover, based off of the real conversations that
people are having in these public forums, what are their
pain points? Once I've identified their pain
points, it's easy, man. Like building a business is easy
once you know the thing that people hate doing and you come
in and be like, you pay me, I dothe thing you hate, That's all a
business. Yeah, yeah, yeah.
Business is 2 things at its core.
It is You have something people want to buy and you can sell it.
(15:02):
Yeah. And so you.
Sell it by speaking to their problems, their most painful
problems first. Could you scroll back up to the
top? Yep, 11 line that I read that I
can't get out of my head is overreliance on discount platforms
like I, I prefer when I'm running deep research and I want
to go really deep. I prefer ChatGPT for that.
(15:22):
So I would like niche down even more and I would take that and
go to ChatGPT and find like, I want you to tell me find every
complaint you can find and like you did, I'll give it
references. Go to Reddit, go to Instagram,
go to Facebook groups, Facebook,mark everything and then say,
find me all the instances of people complaining about over
reliance on discount platforms as a Med spot owner, right?
(15:45):
And then you can build your whole offer around that.
Then like when you do cold hoursto these guys, it's not like,
Hey, would you like more leads? It's like, hey, are you sick of
relying on Groupon too much and getting the worst customers in
your community? And they're like, huh, how did
you know that? Yep.
And. Every one of them, every one of
them's gonna have that problem, right?
(16:05):
Yeah. Or at least half of them, right?
So half of them who you reach out to dude.
Or Cody, what we could do is we could build an NATN template to
go to Groupon and LivingSocial and scrape every Med spa you'll
ever run a deal. And then you cross reference
with another automation, find the owner's cell phone number
and say, hey, how much do you hate Groupon?
(16:26):
Guess what? Me too.
Your customers are worth $5000. Would you pay me $300 if I found
you a new one, you know? It's perfect.
Look at this where Groupon is not involved.
Rarely read book and even after positive experience, it's like
what it pulls from Instagram andReddit.
Yeah, it's like, OK, like are highly opinionated and quick to
leave negative reviews on the platform.
(16:47):
So it's a terrible, terrible customer type.
So you could talk to that. Like Groupon gets you terrible
customers. I get you good customers.
Like there's literally your subject line.
You probably get a 20% response rate and suddenly like you have,
you know, a business. I don't know what this is.
It's probably just like running Facebook app we can actually
figure out. What that is though, it could be
a high level. It could just be a wrapping a
(17:09):
high level automation. Yep.
Or you know what I'm saying. Totally, totally.
But you could do something like,what are the demographics?
What? Yeah.
What are the demographics of people who buy Med spa services?
And it's going to tell you it's going to be probably like 25 to
45 year old women. Yeah, 30 to 5045% of them,
(17:31):
They're high income individuals.So, you know, OK, when I see
this, immediately what I think is I'm going to target women
that are 30 to 50 in the highest, you know, the top 5% of
income with Facebook ads. I'm going to run Facebook ads to
those people talking about each of the individual services.
And then the other component of this is like, OK, I know it's
(17:53):
like geography specific. Where do the richest people live
in my town? And how do I go and optimize the
Med spa Google Maps listings so that they show up better like in
those areas, right? And how you do that is basically
you build like a good profile with like the keywords are in
the name and the description andthe service offerings have
(18:15):
photos of the interior so it looks gorgeous.
And then do a directory listings, right?
So what a directory listing is, is basically like you get the
name, the address and the phone number.
You take that and you go and yousubmit that to MapQuest, to
Foursquare, to Yelp, to all of these websites that are direct,
like, you know, business directory listing websites.
(18:36):
When all of that matches, you'rethen going to show up higher
within Google Maps when somebodysearches Med spa near me when
they're in their geography. So let's just like look at that
right now, right? Like we can say like Med spa San
Francisco. Now, if I search that on Google,
this is the Google Maps pack, right?
This is a sponsored listing. And then there's 3 here that
(18:58):
show up organically. These three get the majority of
all clicks. Everything basically goes Yep.
So your job is to rank this higher.
What I just told you, it's called local SEO.
So yeah, questions around that Ican try to answer.
No, I if I show you what I have pulled up on my screen here I
have. I just went to my one of my
(19:18):
favorite websites, trends.google.com typed in Med
spa. I think we've got a tidal wave
on our hand. I mean, medspas are blowing up
like it's just all else equal. If you launch any type of lead
Gen. business you want to do in a growing industry, I love just
zooming out a little bit. I love the concept of deep
research. 6 bullet points, take 1 deep research a new brand new
(19:39):
prompt and just keep diving downand down and down.
So like I would go to ChatGPT after I already learned from
perplexity and say, find me 5 businesses that are crushing it
with medspa lead Gen. Do do do do.
OK, Which one is crushing at themost?
How are they growing? OK, this guy John's Med spa lead
lead gen.com cool. Then you go new prompt, new deep
(19:59):
research prompt in a different window and, and say, I want you
to tell me every freaking thing you can about this guy's growth
strategy, marketing strategy, pricing.
How has his pricing changed overtime?
What did his landing page look like on day one versus today?
And like you just keep drilling down these deep research prompts
until you have a perfect playbook of exactly what to
copy. How does he fulfill?
Is he white labeling something like high level?
(20:20):
Is he doing it himself? Is he using local SEO?
And just don't reinvent the wheel, just copy it. 100% and
that those are the best businesses to start, right.
But for some reason, like people, it's really interesting
to me, Chris, because like when we think about local businesses,
like people are really comfortable with like I'm going
to start a window washing company or like I'm going to
start a like, you know, a power washing company.
And it's like they don't think about Internet businesses in the
(20:43):
same way though, for some reason.
And it drives me crazy. Like you can like just like for
example, most cities in the US that are like tier one cities
have like 80 plus window washingcompanies that exist and they
all make money at different levels, right?
Yeah. But for some reason, we don't
think about Internet businesses in the same way where it's like
there can be, you know, 1000 Redfin scrapers and they all can
(21:07):
make money in some capacity. Some will just be better than
others, right. And so I, I just challenge like,
you know, your audience to thinkabout all of these online
businesses in that way where it's like, it can just be like a
small little thing that does a couple grand a month, but it's
entirely automated. You have no staff for it.
And just like Stripe revenue comes in and hits your bank
account week over week. So.
(21:28):
Oh. Man.
So webinars, over 60% of B2B businesses run a webinar every
month as a marketing strategy. So that's like one out of two
companies in the US run a webinar.
Wow, I had no idea. It's crazy.
It's like it's basically every company and then if you go like
scaled up to a year, it's like every company basically runs a
webinar once a year. So they have this, you know,
(21:51):
strategy, everybody's doing it. So it's very broad.
You can basically cold e-mail every e-mail, you know, every
marketer, like anybody does is marketing and their job title at
these companies and be like give, you know, pitch them this
offer. So the offer is basically
turning webinars into e-books. So lead magnets that people
download that grows the e-mail list so that they can promote
(22:12):
the webinar to that e-mail list in the future.
So it's basically just like plywood.
Yeah. So you're, you host webinars,
you turn that webinar into written content PDFs.
You post on LinkedIn about the insights from the webinars.
You know, here's the 10 things that are the insights from that
webinar. It's like if you want this free
PDF comment guide, right? This is, you see this everywhere
on LinkedIn right now. This is the reason people are
(22:32):
doing it. So the comment guide, you go and
you send them the webinar. I'm sorry.
You send them the lead Mac or the form for the lead magnet.
They have to give you their e-mail to get the lead magnet.
You get these like. Phantom Buster for this.
Or you can do Phantom Buster forthis, which is a automation
tool. A lot of the times people just
have VAS do it because it's justit ends up being better and kind
of like more of a nurturing thing.
(22:53):
Or what they do is they have a sales Rep sitting on LinkedIn
for anybody that commented and that sales Rep is high ticket
stuff. It's high ticket.
It's worth your time. It's high ticket stuff.
It's worth their time. This person is just like raise
their hand like this is, this isinteresting to me, right?
Like that's their buyer signal that they're like passing on to
you, right? They do that.
(23:14):
Then what this turns into why this is so valuable is that
e-mail that you, they get you put them into a drip nurture for
your, your, your company, whatever it is that you're
trying to sell, but you also grow the list for your future
webinars. So the next time the company
owes a webinar, they send out, hey, this webinar is like, you
know, ready and it's like we're hosting it and you basically are
like as I would the person that's providing the service.
(23:34):
You are so close to revenue and it's also something that they
wish that they could do, but just they don't have the time
for, right? Like they're already slammed
with all of this. If you go to them and and it's
no lift for you, right? Like you, you literally go to
YouTube and you look up like webinar, like on YouTube, like
we, we do it right now. Hold on, let me let me bring it
up. I'll screen share and we'll do
(23:54):
it right now. So we go to YouTube, right?
And we're like webinar. And then I'm going to go and I'm
going to filter by people that have posted webinars this week
and I'm going to do, you know, over 20 minutes these long, like
perfect. Yeah, you now have all the leads
you could ever want. And I would say don't be turned
(24:18):
off by videos that have 604 views, 10%, that's not the
point. Size Space Research agent for
smarter research. Are you kidding me?
This is like exactly what you want.
Cool, I just went their e-mail address, right?
I cold e-mail them. Hey, I turn webinars into the
ebooks for lead magnets for LinkedIn.
Is that interesting? I reach out, I take the I take
(24:38):
the company name, I go find themon Apollo.
I find all of their emails on Apollo of the marketers that
work for that company. I cold e-mail them with that
instantly strategy that we talked about previously.
I go to LinkedIn, IDM all of them.
I'd be like, hey, I I saw you posted this webinar last week.
I turned it into an e-book lead magnet for you.
Here it is for free. If you want me to do this for
(24:59):
every webinar that you guys do Ioffer this as a service.
Is that interesting? You're going to get responses,
you're going to get people that come back.
This is such an easy business. And the strategy here is you're
just taking the transcript of the episode.
You're going to Claude like we'll just do it right now,
right? I'm going to take this Cool.
This guy talked about, you know,something got 1000 views.
That's like a pretty good one, right?
I'm going to go, I'm going to take this transcript.
(25:21):
I just go over to Claude and I say make an e-book, write an
e-book based off this transcriptwith like the key insights and
key takeaways from it. Well, here's the thing, like
most of these companies know howto do what you're selling to
them. So don't be turned off by that.
Like I'm not doing anything. It doesn't matter.
They also know how to take out their trash, but they still hire
(25:42):
a trash lady. They know how to scrub their
floors, but there's still a company there in their office in
the middle of the night scrubbing floors like they need
a job to be done. And they might not have even
thought about doing this. They probably haven't even
thought about doing this before.So the, the chance of you
pitching them with this idea andthem saying, I'm not going to
pay you, but I'm going to do this myself, it's almost zero.
And if they do do it, who cares,right?
(26:03):
You're emailing a lot of people.I love that about it.
The second thing I love about itis how many people do you think
are going to YouTube to that random Science Channel that has
almost no subscribers looking for their e-mail and pitching
them? Almost none, right?
Because that YouTube channel is on no one's radar but ours.
This idea? No one cares about webinars but
(26:25):
us, right? You tell me that half of the
companies in the world. They're so unsexy.
It is such a perfect business. This is the thing that I don't
think people get is like the more unsexy The thing is and
like the more like not cool it is.
That is where you just we talk about sweaty startups, we talk
about all this like this is where you make money on online
businesses is doing stuff like this that is like super high
(26:48):
value. Also their budgets are insane.
You could go and be like, hey, it's a grand a webinar, right?
Like we make an e-book for each and it's a grands per web.
So they owe us 4 webinars a month.
It's 4 grands and you just make an e-book for them and it's like
literally all you're doing is transcript clawed Canva.
(27:08):
So do you think? That's the pricing model you
charge per webinar. Absolutely, I would have it be
like a probably there's two angles where it's like an
unlimited where it's like, you know, 8 grand a month and we'll
do as many webinars because thenwe'll work your back catalog
too, or you have it where it's like a cost per webinar, right.
And it's like you have it be on brand and you have it be, and
all you're doing is just giving them this lead, like giving them
(27:32):
this lead, right? And so many brands want this
they, they, they don't know how to do social.
They don't know how to get leadsfrom social.
And that combo of like webinar insights, lead magnet, e-mail
lists, drip nurture more people on list for when I promote next
webinar creates this flywheel, right?
These companies do webinars because they're insanely
effective. They work 100% work.
(27:54):
There's only reason they're doing them right.
Why are they doing a webinar a week?
It's such production. I, I ran this at a company
called Rupa Health. Like we, we ended up like taking
a we had a live core series. We do it every Wednesday and we
took it from like non existent. When I left, there was 4000
people per webinar that we're joining, right?
So I mean, just crazy, right? The whole strategy was basically
this like we use social and other tactics to basically like
(28:18):
build an e-mail newsletter and then every week at the same time
on Wednesdays we would host the new like a webinar.
I think the automation is a key part of this.
Like using Phantom Buster, it's like 50 bucks a month.
You can you use that to collect the emails and as far as they
know you've got someone manuallystanding by.
They don't know how to use Phantom Buster.
Like they might know how to likerun it through ChatGPT.
(28:38):
They've never heard of Phantom Buster, right?
So I think that's like a key kind of intellectual, quote UN
quote intellectual property aspect of this.
But another thing that you coulddo if you want like some network
effects or some like some viral growth built into it is say, all
right, say it's a 2000 bucks a month.
I will also charge you 1000 bucks a month.
I'll cut my price in half. All you have to do is let me use
(28:59):
your emails to sell my webinar services to the people that sign
up for the webinars because who's joining these webinars?
People that work for other companies that are also hosting
webinars so you could built in more customer acquisition
through your customers. Does that make sense?
A. 100 percent, 100%. I mean, it's like also once you
do it for one of these companies, you're like, hey
name, we make lead magnets. Like imagine this like LinkedIn
(29:21):
reach out strategy like hey name, we make lead magnets for X
company, right? Like it got this many downloads
last month, like can we do this for you, right.
And it's like they go, they lookat the company's website or
sorry, the company's LinkedIn and they're like, Oh yeah,
they're posting about webinars. And here's this lead magnet and
I just downloaded it. So like, I just validate I just
have all this social proof, right?
(29:42):
And so you can like, you probably can build it within an
industry as well. Like go deep on like you only do
biotech or you only, do you know, cybersecurity or like what
you know, just pick a, just picka category because then when you
reach out and there's these names that like you reference,
all these people will know that name within that category,
right? So I think that's something that
(30:02):
a lot of people go and they start an SEO agency.
It's like, no, we do SEO for ecommerce companies that are
beauty brands. Yes, right.
Yes. Yeah, there's nothing then that
you can do that, right? And you can do the same thing
for the webinar thing. OK.
You talked about an airline deals aggregator business idea.
You still like that idea? I do like this idea.
(30:23):
I want the time to do this. I've like, I've written like
half of the script for it, whichis hilarious.
But I'll give you the the very like simple version and then the
more complex version. So the simple version of this.
Do you remember Scott's cheap flights?
Oh yeah, I was a subscriber. It's like 70 bucks a year.
Yeah, totally. It's now going or some terrible
name that's amorphous and I didn't know they.
(30:44):
Changed it. Yeahitslikegoing.com or
something but. Going.com.
Yeah. So their whole thing, though, is
they would find flights that were just like cheap.
And I don't think that's what people actually want.
I think what people actually want is they want flights that
are cheap from where they live. And so the opportunity here is
basically like niching down evenfurther where it's like, OK,
(31:05):
like, say you live in Dallas, soyou go and you can go to Google
Maps. I already love it.
And you set up a listener on or sorry, on Google Flights, not
Google Maps. I'll show you how to do this
right now. We'll do this live right now.
So you can go to Google Flights and you'd say like San
Francisco, right? Let's just do Dallas because we
were talking about it, Dallas flights.
(31:27):
So I'm going to do Dallas. We'll just say, like every major
city, you're going to go and setthis up.
But we'll just say London to begin with, right?
Dallas to London. So basically what you're trying
to do is just like anytime in the future that a flight from
Dallas to London gets cheap, I want you to just e-mail me.
(31:47):
And I don't know if it's going to let me do this or let me show
this. So this idea is so good, I can't
even sit still. Yeah, because you just so you
just copy and paste this business in any market.
Like you launch it in Dallas, you crash Facebook, get your
playbook. Just Facebook, that's it to a
forum where it's like it would be Facebook ads to a beehive,
right? And like, you just e-mail them
when new deals drop and they canonly see the most the past
(32:10):
deals, right? Because these you, you hide all
the most recent ones. Yeah, these deals only or?
You hide like the best deals, right?
Totally. Like I'm just picturing in my
head like you show all the ones that are like 20% off or less,
but if it's like 21 or here we go.
Any date grayed out down at the bottom.
Sorry I missed it. OK so I can do any dates track
prices? Yes so this is now turned on
(32:31):
technically actually. So you hit this any dates button
and now my e-mail, which I'm notgoing to show you is associated
with that. So you basically what you do is
you go set up a Google account and have it be like
dallas@example.com and then you turn on for every geography,
Dallas to London, Dallas to Barcelona, Dallas to Amsterdam,
(32:52):
Dallas to Tokyo, whatever, right?
You turn this flight tracking onfor any dates it's going to
e-mail you when those any futuretimes it's going, it drops.
OK. You then in that e-mail, you set
up a listener. It basically just like takes
the, the information, copies it over into the e-mail newsletter.
And then the monetization strategies, you have them pay
(33:14):
the subscription, whatever it's $10 a month or 100, you know,
$80 a year or whatever. And then every time that a new
like flight drops that is cheap,an e-mail goes out to that
audience. And you can probably get
kickbacks from those, those those companies as well, like by
driving that revenue for them. And then the other side of it is
you can probably sell ads acrossthis whole network.
(33:35):
So imagine you do this with all the major cities in the US.
You then go aggregate that and you're like, cool, I've got a
list of a million people across the US that we know like to
travel. And it's like, you know, some
hotel chain wants to do promotion.
You go and sell an ad slot across every one of these
newsletters for, you know, that whole year, etcetera.
And that's such an easy business.
I wish I had more time. I want to do this super bad.
(33:58):
And it's you could set it up in like a weekend.
Oh, it's such a good business and look, let me go share my
screen. I went to
namecheapdallascheapflights.com $11.00 There it is.
Who wants it is going to be the first to grab it.
Like it's just we don't need to overthink it like. 100% you
don't. Need to think of some fancy
name? Go get an LLC business plan.
Just buy it. Also, it would be so easy to
(34:19):
rank that website like Dallas Cheap Flights.
It would be so easy to rank thatwebsite for that keyword phrase.
Dude. And if you 10X.
You're right. And if you want to further
ensure your success, give them ano brainer offer, make it a
yearly membership because like Ilove just copying pricing
models. Like Scott's cheap flights was
$72 a year for like a decade, right?
(34:40):
And I'm sure they tested that. I'm sure it's better than
monthly because if you're monthly, people churn when they
don't see a flight they like, right?
So let's say you're $72 per year.
You could even work in a guarantee.
This is not if you don't like see a deal good enough, but if
you don't go on a flight from us, then we'll give you a full
refund in a year. And how many people are going to
remember to ask for a refund in a year?
100% none. But how many people are going to
(35:03):
use that offer to increase the likelihood of them buying a lot
A. 100% it's also like this is an aspirational action right?
Like people aspire to go travel.They're buying the dream, you're
selling them the dream. You're selling them the dream
for whatever $72 a year, right? We actually look this up.
I'm curious what Scott, what going going.com revenue?
(35:24):
Per year, and then you just makea.
Then you make a directory and you just list all these sites on
your directory. Exactly, exactly.
So going.com makes 35,000,000 a year like that's the scale that
this came into right. 2020 company known as Scott's cheap
Flights reported 3.8 million andthen going they basically
repositioned it into going it looks like it says about 35 a
year now. So this is like scale this can
(35:45):
get to if you like do this well so.
We're just unbundling it. Yep, 100%.
And you're making it specific and like it's just a, you know,
you just run a funnel. Like I would just start with all
the major cities and then just like run a funnel for all of
them. Again, all this can be
automated. It's just like it's an e-mail
that's getting emailed to an inbox.
And then like you just take thate-mail and basically like
rewrite it into your e-mail format using AI.
(36:07):
Yeah, out to this specific like the flight.
And like that's the whole, that is the whole thing.
And it's just the subscription revenue to begin with and you go
sell ad slots once you get big enough.
You could literally automate theentire thing end to end.
You don't need to hit send on a.Company that does 20 million a
year, like 1000%. I mean, it would take some time,
you'd need a little bit of capital, but this could 100% do
that. So yeah, also I know this tactic
(36:29):
for next door marketing that might be interesting to your
audience. Let's talk about all of the
things I'm not going to. I'm not if you're cooking, I'm
not going to stop. I'm not going to turn your
burner off. Without cooking here, happy to
go there. I know we were saying digital,
but there's I know this kid who's like 18 that's just
running up a lawn care business right now and it's like entirely
only next door marketing. He has no, no social, no, it's
(36:54):
organic. He just goes and.
He. Does lawn, he does lawn care in
a neighborhood and he does before and after pictures.
It's all he does. And he's like, I just did X
house and your neighborhood, right?
And this is the before and after.
And if you want this like message me and because you know,
Terry next door got his lawn done.
(37:16):
He's like, oh, I see the lawn. It looks great.
Oh my gosh. And then it's so good he gets
all this inbound from that like,like Chris, I'm talking like a
ridiculous, like a ridiculous amount of inbound because
there's this social proof built in.
And I was just going. To say that, I was just going to
start listing off all the first principles of why this works.
Totally. It's like he has immediate
(37:36):
authority because if someone's like, OK, 123 Maple, a real
person lives there. I don't think he's lying about
that. There's the before and after.
It matches what the house I think it looks like and it just
has all those things. Imagine like a like a
neighborhood. That's one of those track homes
too, right? That's like the circuit or like
if you go to one of those, I, I mean, if I was, if I was trying
to like be like, OK, I need to make 50 grand this summer, like
(37:58):
in the next three months, right?Or whatever.
It depends on where you live in the US, right?
But you could go and just door knock and be like, Hey, can I do
your lawn for free? Somebody's going to say yes.
And then you just do a before and after post.
You're like I just did an X house's lawn and like, if you
want this dude, message me and like that isn't a business
(38:19):
literally overnight like you, you would that is it all you
would have to do so. I've actually talked about this
idea on this part like the same idea we're doing a job for free
just so you could ethically tellyour neighbors that you did
their house, but you just like scaled it with by integrating
next door, right? Because that whole shtick works.
Like anytime some roofer knocks on my house, he's telling me yo,
(38:40):
we just did the and he's probably lying like I don't know
my neighbors names right? If you could do this ethically,
even better. Totally, totally.
I have a headache that was so good.
I That's always a good thing, hopefully.
Provide some value to your audience.
So I know a lot of times I'm just rambling so.
No, this is this is amazing. Cody, where can everyone find
(39:00):
you? We'll we'll tag your YouTube
channel. Where else can we find?
You both on pretty active on LinkedIn and Twitter, just kind
of sharing all my learnings there.
Want to use graphs? Go to graph.com, you can sign up
for free. Basically you plug in your data
and you can just chat with it. Be like show me revenue by, you
know, product category from Shopify.
You know what such terms are performing best on Google Ads
(39:21):
and it just builds out that dashboard for you in real time.
You don't have to learn anythingplain English to your data
analytics so. OK, thank you.
OK. Is Cody the best or what?
Let me know in the comments if we should have them on.
Again, thanks for hanging out onthe Kerner office.