July 25, 2025 • 29 mins
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I sat down with Sam Thompson again and we talked about how anyone could shamelessly copy the strategy behind Cluely, the $120 million AI company that blew up in just three months. We broke down their viral content machine, how they hired 700+ clippers, and why they only pay per view, not per video. Then we talked about how to spin this strategy into your own clipping farm or media agency, even if you're starting from scratch. We also riffed on business ideas using public records of new LLC registrations, and how to turn that into a high-margin lead gen or service business. Finally, we talked about AI’s limits, what’s still very human, and why action always beats overthinking.
You can find Sam on Twitter (https://x.com/ImSamThompson) and check out what he's up to at https://www.unlimitedcontent.com/
Timestamps below. Enjoy!
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00:00 The Rise of Cluely: A Viral Sensation
02:30 – Why Controversy Is the New Marketing
05:20 – Where AI Still Sucks (And You Should Focus)
08:15 – Can AI Replace Real Human Creativity?
10:15 – Inside Cluely’s 700-Clippers Growth Strategy
12:40 – Clipping: Organic Reach on Steroids
15:10 – Steven Bartlett’s Viral Content System
17:30 – Can’t Track It? Still Worth Doing It
19:45 – Movement Over Perfection: Just Start Clipping
22:20 – Pay View Bonuses, Not Editors (Clipping Hack)
24:45 – Cold Outreach SaaS Idea Using New Biz Listings
27:10 – Vibe-Coding a Local Marketing Agent (Step-by-Step)
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Have you heard about Cluely? It was just this AI tool that
could help walk you through job interviews.
AI is feeding you answers so then you can regurgitate them.
The caption is genius. Cheat on everything.
It goes massively viral. They hit 7 million ARR in two
months. They're worth 120 mil today.
This whole experiment is 3 months old.
Cluely has hired over 700 Clippers.
(00:21):
Every single Cluely related piece of content gets cross
posted across thousands of accounts generating 10s of
millions of extra views. Here's everything you need we
need to know about starting a massively viral clipping farm.
If anyone listening wants to runmy clipping campaign, e-mail me
because I want to start doing this.
Welcome back to the Kerner office.
(00:41):
I had Sam on again and this was just so good, guys.
We talked about viral clip farmson TikTok, scraping cities,
websites for new businesses thathave been listed and building
agents around them. You're going to love it.
All right, dude, please tell me you've heard about these Cluley
guys. Have you heard about Cluley?
I have. OK, dude, so let me fill in
everyone, correct me where I'm wrong because I don't know this
(01:03):
exactly, but these two guys, Columbia University students,
very smart. They had this business called
the Interview Coder, and it was just this AI tool that could
help walk you through job interviews for coders, right?
Through the technical aspects ofit, right?
So they're asking you all these complicated questions.
AI is feeding you answers, so then you can regurgitate them
and hopefully get the job. Then they use this on themselves
(01:26):
to try to get a job at Amazon. They film themselves.
They post it. The caption is genius, not
ethical, but it's genius, which is cheat on everything.
It goes massively viral. It gets back to Columbia.
Columbia says you can't do this.They kick him out of school.
They say peace out. We're going to San Francisco to
make a billion dollars in AI anyway.
Do I have that right? Yeah, yeah, that's the short
(01:48):
version for sure. What did I miss?
What else is cool about these guys?
Because there's a lot we can learn from it.
Yeah, yeah, it's an interesting one.
I similarly like have seen kind of the snippets of it on
Twitter. It goes back to one of the
things that ChatGPT said about your who you are the human
being, which is like controversyis marketing, right or whatever,
whatever that line was. And I think they just did a
(02:11):
phenomenal job of leaning into that.
I haven't tried their tool, so Ican't speak to that piece, but
it's one of those where it's like, yo, if you have something
go viral or whatever it is, likesometimes you just gotta lean
into it, you know? And I think that they're doing a
good job of that. Then they raise like so much
(02:31):
money also. Yeah, They raised 5.3 million in
April. That was a seed round.
Then they raised a Series A of 15,000,000 by led by Andreessen
Horowitz last month and they're with 120 mil today.
OK, this whole experience experiment is 3 months old and
they probably gave away 10 to 20% of their company.
(02:54):
So these guys are worth 50 million each after three months?
As long as they can actually liquidate that and do the whole
thing like on paper, but. If they do a series B, they'll
have a secondary round and pull out they'll for.
Sure, get the secondary. For sure, for sure, and unless
AI is becoming unpopular in three months, that will happen.
Like I was going to say, I'm not.
I don't. Think they have much of a
(03:15):
problem there yeah, I mean the the demos of the product in all
those videos like 1 entertaininglike they do a great job of
leaning in, but it also looks sweet.
I have not concerns, but like I think at a macro outside of
Cluley like curiosities around how this AI stuff will play long
(03:37):
term, like almost like a dependency from people on it,
right where it's like it is how AI takes over.
It's like AI gets you the job interview, then you use clearly
on all of your job tasks and theAI is doing all of your job for
you. Like at some point the next big
disruptor will just say or clearly could when they have
(03:59):
enough data, they could be like you could just fire that guy.
We've been doing their job this whole time anyways, right?
Like, and so it just starts to, it gets interesting on like I
think about like where does AI struggle the most?
And like thinking about that as the spot to like focus more
energy on getting good at, you know, there's like AI voices,
(04:20):
right? Like there's like bland AI.
There's a handful. I think you interviewed a couple
of those guys, right, that like run the AI receptionists or
whatever. Yep.
One thing that I've seen AI suitlike really struggle with is
like salesmanship, right? Like they can be an order taker.
Hey, you want an appointment forthis thing?
But like convincing somebody that's unsure of something.
(04:42):
Like going full used car salesman on them.
Like pulling out all the the stops.
Right, Like actual salesmanship of like that side I've seen
struggle with a lot. It's getting obviously better
visually, but like true creativity is going to be
something that I think it struggles with like because
it's, it's a model built off of inputs.
(05:04):
And so like you have to go to create something that's more
than an input. And so it's just interesting to
watch that of like, you watch a lot of these people jump in and
they're like writing their landing pages with ChatGPT,
which is cool. But like at some point, most
landing pages will be written with ChatGPT, which then what
makes you stand out from that? Yeah, probably the fact that
(05:25):
yours isn't. Yeah.
Right. Like, yeah, I'm curious.
I'm starting to notice things inthe real world that like very
clearly aren't ChatGPT. Like I was on the subreddit for
my favorite band, Brand New, andthis guy was sharing his story
about how his wife had a miscarriage and he went to this
concert and it was beautifully written.
(05:46):
I literally had the thought like, ChatGPT can't write this.
It's like, I just know this is areal story.
It just feels raw. And I feel like it's going to
take a lot longer for ChatGPT toclose that gap, just like it
took Elon Musk 12 years after the time he said that full self
driving would be like fully autonomous.
(06:07):
Like, we're still waiting for it, you know?
Yeah, it's going to take such a long time for that gap to be
closed to where it's truly indistinguishable because I'm
getting emails everyday. Like, not like cold emails, but
like I'm emailing with people. And it's like, oh, it's just jet
GBT. It's just jet GBT.
It's it's just so obvious. You can just tell.
Yeah, So I feel like good writers, they're still going to
(06:30):
like, they're just going to stand out even more today, you
know? But you have to tell like, real
stories. Yeah, and you see it.
You see it on the on the. Like the video content that
we've talked about on? Multiple episodes.
It's like you can just. Tell like you're AI is not going
to replace you sitting here withme.
Talking about this stuff and thedynamicness of it and the
(06:50):
random, you know, like you and Iwill talk like ChatGPT is not
going to go, it's not going to context switch funny, right?
Like we're talking about at the beginning.
It's not going to context switchquickly based on all these other
different pieces where it's like, I don't think it will
pull, you know, some niche learning from running direct to
(07:14):
consumer ads into a conversationaround PPC for home service the
way that we we do because that'sjust how the brain works, or at
least ours do. I think it would keep talking
about direct to consumer or whatever the actual topic at
hand is. And so I wonder about that
sometimes of like, I think you lose some of the other inputs
(07:37):
that impact the output. Yeah, I think that they don't
have the breadth of it the same way that like a human with real
experiences would of like, yeah,one time my mom said something
and I'll it made me think about this ad creative differently.
Like Chacha PT doesn't have that.
Yeah. Or at least not yet.
And I think that that part is it's actual.
(07:58):
What it what I would define it as is true originality.
And on the opposite end of that spectrum, I tweeted about this,
but I I found this YouTube videoabout Penn State wrestling and
it was like a 20 minute documentary.
And I click on it and I start watching it and I, the voice
sounds very realistic, but I know it's AII can hear it's AI
and the way it's talking, it wasscripted with AI.
(08:20):
OK. And the only thing that's not AI
is the video. This guy took B roll footage of
people wrestling as he was talking.
But it was so well assembled that I watched all 20 minutes of
it and I loved it and I shared it and it was just kind of an
unlock to me. That's like, we still need
questions answered and there's still a lot of pockets of
information out there on the Internet.
(08:42):
Like when I run a deep research prompt in ChatGPT about
something I'm genuinely interested.
I, I read of verbatim like of course that's AI, I'm reading it
in ChatGPT, but that's a question I need answered and so
a lot. I completely agree with
everything you said, but on the other end of that spectrum, it's
like we're not going to care if it's AI in a lot of cases, a lot
(09:02):
of situations, because we're getting our question answered.
You're getting the value that you want out of it.
Yeah. So interesting.
Dude, so back to Cluely. So did you see the founders post
by the way? They they hit 7 million ARR in
two months. I neglected to mention that.
So it's it's not just an idea. One of the founders of Cluely
(09:24):
tweeted this. And I know you're probably in
this boat where when I hear stories about people like
creating dozens of TikTok accounts and clipping all these
things and like, I have so much FOMO because that is such an
opportunity right now and I'm not doing any of it.
So he says so clearly he's hiredover 700 Clippers.
And for those listening, a Clipper, someone that takes long
(09:46):
form content and they edit it down.
You can use automation tools like Opus to do this or you can
do it manually. And then they just post a short
form video and. On their own accounts.
On their own accounts or like multiple burner accounts and 9
out of 10 times, maybe 49 out of50 times, they do nothing.
They do 300 views and then sometimes they do hundreds of
(10:06):
thousands or millions of views. So clearly has hired over 700
Clippers. Every single clearly related
piece of content gets cross posted across thousands of
accounts, generating 10s of millions of extra views.
Here's everything you need to know about starting a massively
viral clipping farm. Number one, finding Clippers.
I'm going to share my screen real quick, but this is like
(10:28):
gold, gold info. As always, the answer is to
scroll more scrolling on Instagram and TikTok.
Every single time you find a clip of anything, DM the
account, which is like such a good framework because a lot of
times it's like, where do I findgood Clippers?
WAP has like a Clipper marketplace and you go to all
these marketplaces and it's it'snot good.
Why not just go to the people that are doing it?
(10:49):
Directly. You know, so he says DM the
account. Paid clipping opportunity in
quotations gets responded to 9 out of 10 times.
The people running these accounts are hungry Slovakian
teenagers. 2 pay-per-view, not video.
We pay Clippers $0.00 per video.We only pay view bonuses X
dollars for every 1000 views. This makes sure we lose nothing
(11:12):
from bad Clippers. We only pay what we want.
When you find someone good, pay them more.
Same with employees, if you havea good employee, proactively pay
them more. Power logs this and everything,
including Clippers. 1% of your Clippers will generate 99% of
your views. Make sure the top 1% are
rewarded well and stick with youfor make sure you have enough
(11:32):
content to clip. I go on at least two podcasts
weekly now. It's interesting.
He's not spreading his gospel with the podcast, he's just
doing it as a as a way, a convenient way to record video
for all these. Clippers it's input every.
Everyone at Cluley creates content.
Our Clippers clip everything. The biggest reason not to have
(11:54):
400 Clippers is because you don't have have 400 clips a day
to post. Make more content. 5.
Tracking ROI. Don't do it.
Clipping is cheap and its value isn't in direct product ROI.
It's in squeezing all virality out of potentially viral
moments. Everyone has made a single post
that flopped. Posting it 699 more times will
(12:16):
make sure you get the virality it deserves.
Clipping is only relevant for YouTube Shorts, TikTok,
Instagram where we will start focusing our efforts.
We've done 100 million views in a matter of weeks and scaling.
I believe you can speed run yourway to Mr. Beast with enough
money and clearly we can't stop making money.
It's so good dude. What are your thoughts on this?
(12:38):
Oh, it's huge. Content creators are obviously
the easiest to do that for, right, 'cause you're just, it's
an impression game, right? You're just trying to get top of
funnel awareness across the board.
I'm in a couple Watt communitiesfor Clippers to see the types of
deals that come through those. And it's like more people are
(12:59):
doing it than you would think. Like, 'cause I get the emails
every time there's a new. I signed up as a Clipper to see
who was paying what. You're a Los Angeles.
Clipper, what are you going? To say that's it, dude, you
know, go Lakers though. But yes, I, and so I've been
like a lot of it has been podcasters, right, that are like
(13:21):
going and trying to just go. It's impression farming across
the board. The other piece that I've been
seeing people do it in is directconsumer brands, right?
Because your, your CPM on those is drastically lower than what
you can achieve through paid channels.
The biggest hurdle that those brands run into is amount of
(13:41):
input content, right? Because like easy for a podcast
to have enough content to clip branded content.
There's not a lot of long form, you know, style stuff talking
about independent products and and all of those.
And so like that's where I've seen more of the lift being
required on the the brand side. But yeah, I mean, the Clipper
(14:04):
game is there's a bunch of people very focused on it
because it is, it's organic on steroids.
It's just like, oh, you can actually have 400 accounts that
are all like your account, but not actually, you know, so
you've probably. Heard me talk about Beehive
before and if you've ever received a newsletter from me,
it was powered by Beehive. I've been using Beehive for the
(14:26):
last year and a half. Their three founders left
Morning Brew and built the platform.
So the rest of us. Could use the same.
Tools that turn Morning Brew into a multi $1,000,000
operation. That's why Beehive doesn't feel
like every other newsletter platform.
Because it's not. It was.
Built by people who scaled a newsletter.
Empire that you know that I onlyrecommend stuff that actually
(14:47):
moves the needle. For me, this moves the needle,
so go to. Beehive.com slash.
Chris, use the. Code Chris 30 to get 30% off.
Your first three months, Why aren't?
I clipping for my podcast like what am I doing?
Do you actually? Need to Stephen.
Bartlett credits like most of his podcast growth to that.
And he's gotten so analytical with it that he has a button
(15:09):
underneath his desk, like while he's interviewing someone about
whatever, and he presses a button during an interesting
moment, and he's basically telling the Clippers, this is a
good one, this is a banger. At least I he thinks it is.
In addition, in his interview prep, he will prep questions
like solely designed to engineera response that's viral, able
(15:32):
and clippable. And he's one of the top podcasts
in the world. And it's not even for a good
reason. I mean.
There's a little there's a little mark button on the bottom
of this Riverside thing for no, I use.
It I do use it. Yeah.
But it's like, it's not super like I don't engineer any
questions that would elicit A viral response.
We just broke down and maybe this podcast would be less good
(15:52):
if I did that. Maybe it would be more good.
I don't know. Yeah, I think keep it what it
is. I think there's good moments
that come out of it. I think it's worth going and
trying to get them to do it. Like again, it's a cost
arbitrage experiment through andthrough.
Like it's not going to cost you any money unless you get views.
So like, why not I think. It's, it's also very interesting
(16:12):
because when I read those bulletpoints about clearly and their
success, 7 million ARR, 3 monthsold, 9 figure valuation, you
just think I got lucky. It's AI.
Oh, it's just AI. Oh, just picking, you know, it's
like blockchain. Just put the word blockchain in
your name and raise $100 million.
And there's a lot of that going on.
But then I read, oh, these guys have hired 700.
(16:33):
Yeah, they're not. You know, you use the word hired
loosely, right? They've DM Ed hundreds and
thousands of people. But that's a strategy.
And it takes a lot of disciplineto pay these randos in Slovakia
thousands of dollars. When you don't, there's no link
to click. You don't know what it's doing
for you. You just have to kind of feel it
(16:56):
like the age-old quote is 50% ofmarketing works, you just don't
know which 50% it is, right? The thing with.
Podcast is like this thing is sopredictable.
Like I can guess when I wake up and I look at my downloads, I
can guess within 5% how many downloads I'll get that day
because they don't. Podcasts don't go viral.
Right. So if I were to start clipping,
(17:18):
I start to see this unexpected growth.
It can't be coming from anywhereelse we talk.
A lot about like just a lift, right, like versus like if
you're doing a channel on some of like our Amazon brands,
right? Like we don't change a single
thing on Amazon, but we spend more money direct to consumer
and we see lift on Amazon and like we just call it like
(17:40):
broadly we call it the Halo effect, right?
Of like similarly you go and yougo and just put yourself out
there on 100 million views across 600 Clippers over the
course of 6 to 12 months. And like you are now growing at,
you know, 18% month over month instead of 12%.
It's like you can't directly attribute that sure, but like
(18:04):
there's lift. And so you know what you
changed, Like you didn't increase ad spend by 50%.
Like something has to be doing that.
And so a lot of it is like, yeah, incremental lift is how we
would measure like your billboard. the Billboard is a
great, a great example of that. It's like you don't have a
tangible QR code on that billboard, but you can see the
(18:26):
lift in a specific demo. And I got so much crap for it on
Twitter. They're like, dude, you're an
idiot. What?
First of all, Clear Channel doesnot allow QR codes on billboards
because they don't want people doing this as they drive.
Second of all, it's not like I saw Houston, the city where the
Billboard was, go from my sixth biggest market to my first
biggest market. Whereas those top five cities
(18:49):
never change. So it's like pretty sure it's
funny how often times like opposite devices.
Both is always correct, right? I don't like spending marketing
where I that I can't track. That's what makes a billboard
hard for me to swallow. That's probably the reason why I
haven't paid people to do clipping yet because I can't
track it as cleanly as I can on a Facebook ad.
(19:10):
So it's like, and I've heard gurus, and I've said this
myself, like only spend on marketing that you can track,
right? And you drive around the country
and you're like, why does Coca-Cola pay for 10,000
billboards? Does that do anything for him?
You know, it's like, well, Coca Cola's probably smarter than I
am. But you know, in a lot of cases,
in certain industries, certain campaigns, it doesn't make sense
to do marketing that you can't track.
(19:30):
But then in other cases, you've got to like, take the situation
not at face value and look into it a little deeper and say, you
know what, I'm going to take 10 grand and I'm going to send it
to a bunch of Slovakian teenagers.
And I'm just going to hope and pray that my SAS subscriptions
go up or my downloads go up. And if it doesn't, then it's a
$10,000 tuition that I just paidto Slovakia.
(19:52):
Yep, I'm a fan. I'm always like, I like
movement. Even if we don't know what the
answer is, it's like, I don't know.
I, I always push for that. It's, it's the classic like
action, just take action. We've had this conversation
every single time that I'm on the pod.
Like you're not going to know until you do something.
We can sit here and hypothesize about it all day, but like, and
(20:13):
then we do it and it's like, oh,we actually saw no lift from
this or we saw a little bit of lift.
How, how can we do this better? It was enough.
That's interesting. Like instead of should we do
clipping as the thought that's on our brain or the question
that we're thinking about all day?
It's. Oh, how do I get Clipper A to do
better? Because he's the one, right.
Like you just change the question that you're asking
(20:35):
yourself. And I see people get caught in
that with the business ideas. They spend all their time being
like, I could do this, I could do that.
What about this idea? What about and they're all
they're having the same thought process over and over and over
again versus, you know, like people in the grow faster
community jump in and I'm like, go run ads right now.
Like I don't care what whatever is on your mind, whatever you're
thinking about today, it doesn'thave to be a good idea, a bad
(20:57):
idea. We don't know.
Just go run some ads because you're going to come back to me
next week on the live office hours and you're going to say, I
ran ads. This is my cost per click.
Nobody booked a call. Why did nobody book a call?
Oh, Yep, got it. Look at you're thinking about
something else now. You're not thinking about what
idea I should do. You're thinking about how do I
get somebody of these 150 peoplethat clicked on my ad to
(21:20):
schedule a call? You're like you're, you're not
thinking about the same thing. It's like just making the
movement happen. And so it's the same with the
Clippers. It's like, yeah, go you can
think about launching a podcast,but like just go launch one.
Like go hire 5 Clippers bro 'cause then you'll have a
different, we won't have this conversation of should I be
(21:40):
doing clipping? It's like you'll know you'll be
like I should or shouldn't be doing this, or I should be doing
it a different way, or they needthis type of content so I can
create right like. I wonder what?
Happens if those guys, you, you just give them all your short
form content. Like why do you have to give
(22:01):
them the long form? Give them the short form and let
them clip all that. Those are more viral vibes
anyways. Like, yeah, actually you, you
have that guy in whatever country he's in that just
reposts your videos in a different language.
And you've seen. How well he's done.
He's clipping. He's a clip in.
Hindi, yeah, right. Like.
(22:21):
He's a Clipper. Yeah.
And instead of being mad about it, maybe you're sitting there
like, wait a SEC, dude. Maybe I am getting something.
Well, I post. My videos in Hindi now.
Yeah, because we talked about. It Yeah, I know we.
Did and I'm doing it every single day, but I'm not getting
any views on these things. I don't know what I'm doing
wrong. Dude, he's.
Got that Hindi IP address I know.
I know. You should hit him up.
(22:42):
You should hit him up and say what probably should.
I will pay you X number of dollars per 1000 views.
But I just need you to put the link to my podcast in your
Lincoln bio and I wonder if he would make more money by being
your first Clipper than he's making doing whatever he's doing
(23:02):
posting your content anyways. I've thought.
About doing something similar, I've thought of going to the
guys that copy me in English andsaying I'll give you $0.10 for
every newsletter subscriber thatyou get, and I'll use UTM
parameters, so I know. Just put my link in your bio,
yeah? Like they're already doing it,
you might as well incentivize it.
Like yeah, go post my stuff. Like I hope there's 1000
(23:24):
accounts that post my stuff as long as I'm seeing lift on what
I'm doing in a way that from a cost perspective makes sense.
Who's mad? One of the guys that copies me
has 500,000 followers and he stopped posting entirely and I
kind of want to like buy his account or something.
You should. Yeah, and hire a Slovakian
teenager to run it. If anyone listening wants to run
(23:47):
my clipping campaign, e-mail me chris@cofounders.com because I
want to start doing this. Yeah, there.
You go, I'll send you an e-mail right now.
I'm going to just pose an opportunity to you and I want
you to come up with a business idea for it on the fly.
No prep. All right, so I'm going to share
my screen guy in my community. So TK owners.com, his name's Al.
(24:10):
He sent me this e-mail and he says, hey, in my city, which I
think is Baton Rouge, LA, they publicly post all of the new
business listings on the website.
And he basically said, like, what would you do with this?
What business could you start around this?
So I'm sharing my screen of the April 2025 new business listings
of Pristine Clean, Ava Cafe, Specialty, Hospital, Bay's
(24:34):
Oyster Bar. These are local businesses.
What kind of agent or SAS product or vibe coding product
could we build that leverages these?
Because surely there's a lot more cities than just Baton
Rouge, LA doing this. Yeah.
Yeah, yeah. These are.
Business owners that either havemoney or are expecting to spend
(24:54):
money right on stuff, yeah. I mean, it comes the first
question I always ask when when people bring stuff.
Like this to me is like. What do you want out of it,
right? And so like, do you want to go
launch a software business on the back of this?
Do you want to just maximize this for income?
Do you want to create enterprisevalue, right?
(25:14):
Like you got to build a little bit of a box.
For yourself, right? If your goal is make as much
money as possible in the shortest amount of time as
possible off of something like this, you're talking about a
service business. If it's for a business that just
started, you're like it's marketing like lead Gen. forever
(25:36):
will. Be a service.
That you can sell is like we help you get more customers in
whatever vehicle you want. You just use that list as a
unique angle to get in the door,right?
Or? You go, you go.
One layer deeper, right? And instead of starting the
service agency yourself, you take those and you sell them as
(26:00):
leads to other service businesses, we're thinking.
The exact same thing. Yeah, you.
Go take every new business and you can do that.
You, I mean, most secretary of states like Texas is notorious
for it. Like you see all those guys like
the moment that you file for an entity in Texas, there's
companies that will send out automatic like Mailer direct
(26:22):
mail campaigns to the address saying, hey, for $99, we'll
claim your EIN for you or you'reright, whatever that is.
And it's like, dude, you can getyour EIN for free.
But like most people. Don't know.
What to do with that? Yeah, I had an.
Employee pay $80 once because she got a letter that said, hey,
you're registered in the state of Alabama but you don't have
(26:44):
your workforce posters up on thewall showing like what your
employees rights are. You need to buy those for
$80.00. So she just wrote them a check
and they arrived and I'm like, what are you doing?
We get those for free. That's a scammer, but it's
smart. I respect that scammer.
Like they're playing the game, but what?
They're doing wrong is they're doing they need to go one step
further. They're doing the lazy route
(27:04):
because if you remember when I shared my screen, all they
provide are the name of the business and the address.
They're just scraping the address and they're sending the
generic Mailer to it. What you need to do this is what
I think someone should do is go to rapid or whatever and vibe
code an agent that scrapes this every morning and it it just
plugs in like, Hey, John's restaurant LLC just opened in
(27:27):
plug in city name Baton Rouge, LA.
I really need John's e-mail. I need you to find his e-mail.
Whatever you can go to LinkedIn,go to Manta, find his e-mail,
send him this cold e-mail. Hey, John, I do marketing for
insert industry name here. Can we hop on a quick call to
where I can help you get more customers And then so you send
out 100 emails every morning. I do marketing for salons.
(27:49):
I do marketing for coffee shops.I do marketing for whatever.
And so it feels real to them. It's relevant to them.
It has their first name. It's going to their e-mail.
You're not competing in AAC in the.
Direct mail. Exactly because these guys go
check the mail for the next month and they see 10 things
that are all the same. So they all go in the trash.
But if you show up in their e-mail or in their text, then
(28:10):
you'll stand out. And then you can either start a
$2000 a month marketing agency or you can sell those leads for
50 bucks per call to local $2000a month marketing agencies.
Yep, the difference. Between the 2000 or the selling
it of $50.00 is a matter of scale and speed to significant
income. That's always what I tell people
is like making $10,000 a month on your own is a lot easier if
(28:32):
you're selling a higher ticket product.
Software generally. Is not that.
And so like you might want to jump into software because it's
sexy, fun, cool, whatever. But if your true goal like at.
Your core is. To not work a nine to five or
replace your income or hit a specific income target services,
(28:54):
the easiest way to make that happen.
And again, it like gets the ballrolling.
It's like every service, not every single one, but most of
the service businesses that I'vebeen involved with have stepped
into software after because likethat's just the natural
progression. And so like I would go be the
$2000 a month agency. If you're just starting from
scratch and you have that data, I would just be the agency and
(29:17):
then start just making money. Like, prove to yourself you can
do that all right. What do you think?
Please share it with a friend and we'll see you next time on
the Kerner office.
Have you heard about Cluely? It was just this AI tool that
could help walk you through job interviews.
AI is feeding you answers so then you can regurgitate them.
The caption is genius. Cheat on everything.
It goes massively viral. They hit 7 million ARR in two
months. They're worth 120 mil today.
This whole experiment is 3 months old.
Cluely has hired over 700 Clippers.
(00:21):
Every single Cluely related piece of content gets cross
posted across thousands of accounts generating 10s of
millions of extra views. Here's everything you need we
need to know about starting a massively viral clipping farm.
If anyone listening wants to runmy clipping campaign, e-mail me
because I want to start doing this.
Welcome back to the Kerner office.
(00:41):
I had Sam on again and this was just so good, guys.
We talked about viral clip farmson TikTok, scraping cities,
websites for new businesses thathave been listed and building
agents around them. You're going to love it.
All right, dude, please tell me you've heard about these Cluley
guys. Have you heard about Cluley?
I have. OK, dude, so let me fill in
everyone, correct me where I'm wrong because I don't know this
(01:03):
exactly, but these two guys, Columbia University students,
very smart. They had this business called
the Interview Coder, and it was just this AI tool that could
help walk you through job interviews for coders, right?
Through the technical aspects ofit, right?
So they're asking you all these complicated questions.
AI is feeding you answers, so then you can regurgitate them
and hopefully get the job. Then they use this on themselves
(01:26):
to try to get a job at Amazon. They film themselves.
They post it. The caption is genius, not
ethical, but it's genius, which is cheat on everything.
It goes massively viral. It gets back to Columbia.
Columbia says you can't do this.They kick him out of school.
They say peace out. We're going to San Francisco to
make a billion dollars in AI anyway.
Do I have that right? Yeah, yeah, that's the short
(01:48):
version for sure. What did I miss?
What else is cool about these guys?
Because there's a lot we can learn from it.
Yeah, yeah, it's an interesting one.
I similarly like have seen kind of the snippets of it on
Twitter. It goes back to one of the
things that ChatGPT said about your who you are the human
being, which is like controversyis marketing, right or whatever,
whatever that line was. And I think they just did a
(02:11):
phenomenal job of leaning into that.
I haven't tried their tool, so Ican't speak to that piece, but
it's one of those where it's like, yo, if you have something
go viral or whatever it is, likesometimes you just gotta lean
into it, you know? And I think that they're doing a
good job of that. Then they raise like so much
(02:31):
money also. Yeah, They raised 5.3 million in
April. That was a seed round.
Then they raised a Series A of 15,000,000 by led by Andreessen
Horowitz last month and they're with 120 mil today.
OK, this whole experience experiment is 3 months old and
they probably gave away 10 to 20% of their company.
(02:54):
So these guys are worth 50 million each after three months?
As long as they can actually liquidate that and do the whole
thing like on paper, but. If they do a series B, they'll
have a secondary round and pull out they'll for.
Sure, get the secondary. For sure, for sure, and unless
AI is becoming unpopular in three months, that will happen.
Like I was going to say, I'm not.
I don't. Think they have much of a
(03:15):
problem there yeah, I mean the the demos of the product in all
those videos like 1 entertaininglike they do a great job of
leaning in, but it also looks sweet.
I have not concerns, but like I think at a macro outside of
Cluley like curiosities around how this AI stuff will play long
(03:37):
term, like almost like a dependency from people on it,
right where it's like it is how AI takes over.
It's like AI gets you the job interview, then you use clearly
on all of your job tasks and theAI is doing all of your job for
you. Like at some point the next big
disruptor will just say or clearly could when they have
(03:59):
enough data, they could be like you could just fire that guy.
We've been doing their job this whole time anyways, right?
Like, and so it just starts to, it gets interesting on like I
think about like where does AI struggle the most?
And like thinking about that as the spot to like focus more
energy on getting good at, you know, there's like AI voices,
(04:20):
right? Like there's like bland AI.
There's a handful. I think you interviewed a couple
of those guys, right, that like run the AI receptionists or
whatever. Yep.
One thing that I've seen AI suitlike really struggle with is
like salesmanship, right? Like they can be an order taker.
Hey, you want an appointment forthis thing?
But like convincing somebody that's unsure of something.
(04:42):
Like going full used car salesman on them.
Like pulling out all the the stops.
Right, Like actual salesmanship of like that side I've seen
struggle with a lot. It's getting obviously better
visually, but like true creativity is going to be
something that I think it struggles with like because
it's, it's a model built off of inputs.
(05:04):
And so like you have to go to create something that's more
than an input. And so it's just interesting to
watch that of like, you watch a lot of these people jump in and
they're like writing their landing pages with ChatGPT,
which is cool. But like at some point, most
landing pages will be written with ChatGPT, which then what
makes you stand out from that? Yeah, probably the fact that
(05:25):
yours isn't. Yeah.
Right. Like, yeah, I'm curious.
I'm starting to notice things inthe real world that like very
clearly aren't ChatGPT. Like I was on the subreddit for
my favorite band, Brand New, andthis guy was sharing his story
about how his wife had a miscarriage and he went to this
concert and it was beautifully written.
(05:46):
I literally had the thought like, ChatGPT can't write this.
It's like, I just know this is areal story.
It just feels raw. And I feel like it's going to
take a lot longer for ChatGPT toclose that gap, just like it
took Elon Musk 12 years after the time he said that full self
driving would be like fully autonomous.
(06:07):
Like, we're still waiting for it, you know?
Yeah, it's going to take such a long time for that gap to be
closed to where it's truly indistinguishable because I'm
getting emails everyday. Like, not like cold emails, but
like I'm emailing with people. And it's like, oh, it's just jet
GBT. It's just jet GBT.
It's it's just so obvious. You can just tell.
Yeah, So I feel like good writers, they're still going to
(06:30):
like, they're just going to stand out even more today, you
know? But you have to tell like, real
stories. Yeah, and you see it.
You see it on the on the. Like the video content that
we've talked about on? Multiple episodes.
It's like you can just. Tell like you're AI is not going
to replace you sitting here withme.
Talking about this stuff and thedynamicness of it and the
(06:50):
random, you know, like you and Iwill talk like ChatGPT is not
going to go, it's not going to context switch funny, right?
Like we're talking about at the beginning.
It's not going to context switchquickly based on all these other
different pieces where it's like, I don't think it will
pull, you know, some niche learning from running direct to
(07:14):
consumer ads into a conversationaround PPC for home service the
way that we we do because that'sjust how the brain works, or at
least ours do. I think it would keep talking
about direct to consumer or whatever the actual topic at
hand is. And so I wonder about that
sometimes of like, I think you lose some of the other inputs
(07:37):
that impact the output. Yeah, I think that they don't
have the breadth of it the same way that like a human with real
experiences would of like, yeah,one time my mom said something
and I'll it made me think about this ad creative differently.
Like Chacha PT doesn't have that.
Yeah. Or at least not yet.
And I think that that part is it's actual.
(07:58):
What it what I would define it as is true originality.
And on the opposite end of that spectrum, I tweeted about this,
but I I found this YouTube videoabout Penn State wrestling and
it was like a 20 minute documentary.
And I click on it and I start watching it and I, the voice
sounds very realistic, but I know it's AII can hear it's AI
and the way it's talking, it wasscripted with AI.
(08:20):
OK. And the only thing that's not AI
is the video. This guy took B roll footage of
people wrestling as he was talking.
But it was so well assembled that I watched all 20 minutes of
it and I loved it and I shared it and it was just kind of an
unlock to me. That's like, we still need
questions answered and there's still a lot of pockets of
information out there on the Internet.
(08:42):
Like when I run a deep research prompt in ChatGPT about
something I'm genuinely interested.
I, I read of verbatim like of course that's AI, I'm reading it
in ChatGPT, but that's a question I need answered and so
a lot. I completely agree with
everything you said, but on the other end of that spectrum, it's
like we're not going to care if it's AI in a lot of cases, a lot
(09:02):
of situations, because we're getting our question answered.
You're getting the value that you want out of it.
Yeah. So interesting.
Dude, so back to Cluely. So did you see the founders post
by the way? They they hit 7 million ARR in
two months. I neglected to mention that.
So it's it's not just an idea. One of the founders of Cluely
(09:24):
tweeted this. And I know you're probably in
this boat where when I hear stories about people like
creating dozens of TikTok accounts and clipping all these
things and like, I have so much FOMO because that is such an
opportunity right now and I'm not doing any of it.
So he says so clearly he's hiredover 700 Clippers.
And for those listening, a Clipper, someone that takes long
(09:46):
form content and they edit it down.
You can use automation tools like Opus to do this or you can
do it manually. And then they just post a short
form video and. On their own accounts.
On their own accounts or like multiple burner accounts and 9
out of 10 times, maybe 49 out of50 times, they do nothing.
They do 300 views and then sometimes they do hundreds of
(10:06):
thousands or millions of views. So clearly has hired over 700
Clippers. Every single clearly related
piece of content gets cross posted across thousands of
accounts, generating 10s of millions of extra views.
Here's everything you need to know about starting a massively
viral clipping farm. Number one, finding Clippers.
I'm going to share my screen real quick, but this is like
(10:28):
gold, gold info. As always, the answer is to
scroll more scrolling on Instagram and TikTok.
Every single time you find a clip of anything, DM the
account, which is like such a good framework because a lot of
times it's like, where do I findgood Clippers?
WAP has like a Clipper marketplace and you go to all
these marketplaces and it's it'snot good.
Why not just go to the people that are doing it?
(10:49):
Directly. You know, so he says DM the
account. Paid clipping opportunity in
quotations gets responded to 9 out of 10 times.
The people running these accounts are hungry Slovakian
teenagers. 2 pay-per-view, not video.
We pay Clippers $0.00 per video.We only pay view bonuses X
dollars for every 1000 views. This makes sure we lose nothing
(11:12):
from bad Clippers. We only pay what we want.
When you find someone good, pay them more.
Same with employees, if you havea good employee, proactively pay
them more. Power logs this and everything,
including Clippers. 1% of your Clippers will generate 99% of
your views. Make sure the top 1% are
rewarded well and stick with youfor make sure you have enough
(11:32):
content to clip. I go on at least two podcasts
weekly now. It's interesting.
He's not spreading his gospel with the podcast, he's just
doing it as a as a way, a convenient way to record video
for all these. Clippers it's input every.
Everyone at Cluley creates content.
Our Clippers clip everything. The biggest reason not to have
(11:54):
400 Clippers is because you don't have have 400 clips a day
to post. Make more content. 5.
Tracking ROI. Don't do it.
Clipping is cheap and its value isn't in direct product ROI.
It's in squeezing all virality out of potentially viral
moments. Everyone has made a single post
that flopped. Posting it 699 more times will
(12:16):
make sure you get the virality it deserves.
Clipping is only relevant for YouTube Shorts, TikTok,
Instagram where we will start focusing our efforts.
We've done 100 million views in a matter of weeks and scaling.
I believe you can speed run yourway to Mr. Beast with enough
money and clearly we can't stop making money.
It's so good dude. What are your thoughts on this?
(12:38):
Oh, it's huge. Content creators are obviously
the easiest to do that for, right, 'cause you're just, it's
an impression game, right? You're just trying to get top of
funnel awareness across the board.
I'm in a couple Watt communitiesfor Clippers to see the types of
deals that come through those. And it's like more people are
(12:59):
doing it than you would think. Like, 'cause I get the emails
every time there's a new. I signed up as a Clipper to see
who was paying what. You're a Los Angeles.
Clipper, what are you going? To say that's it, dude, you
know, go Lakers though. But yes, I, and so I've been
like a lot of it has been podcasters, right, that are like
(13:21):
going and trying to just go. It's impression farming across
the board. The other piece that I've been
seeing people do it in is directconsumer brands, right?
Because your, your CPM on those is drastically lower than what
you can achieve through paid channels.
The biggest hurdle that those brands run into is amount of
(13:41):
input content, right? Because like easy for a podcast
to have enough content to clip branded content.
There's not a lot of long form, you know, style stuff talking
about independent products and and all of those.
And so like that's where I've seen more of the lift being
required on the the brand side. But yeah, I mean, the Clipper
(14:04):
game is there's a bunch of people very focused on it
because it is, it's organic on steroids.
It's just like, oh, you can actually have 400 accounts that
are all like your account, but not actually, you know, so
you've probably. Heard me talk about Beehive
before and if you've ever received a newsletter from me,
it was powered by Beehive. I've been using Beehive for the
(14:26):
last year and a half. Their three founders left
Morning Brew and built the platform.
So the rest of us. Could use the same.
Tools that turn Morning Brew into a multi $1,000,000
operation. That's why Beehive doesn't feel
like every other newsletter platform.
Because it's not. It was.
Built by people who scaled a newsletter.
Empire that you know that I onlyrecommend stuff that actually
(14:47):
moves the needle. For me, this moves the needle,
so go to. Beehive.com slash.
Chris, use the. Code Chris 30 to get 30% off.
Your first three months, Why aren't?
I clipping for my podcast like what am I doing?
Do you actually? Need to Stephen.
Bartlett credits like most of his podcast growth to that.
And he's gotten so analytical with it that he has a button
(15:09):
underneath his desk, like while he's interviewing someone about
whatever, and he presses a button during an interesting
moment, and he's basically telling the Clippers, this is a
good one, this is a banger. At least I he thinks it is.
In addition, in his interview prep, he will prep questions
like solely designed to engineera response that's viral, able
(15:32):
and clippable. And he's one of the top podcasts
in the world. And it's not even for a good
reason. I mean.
There's a little there's a little mark button on the bottom
of this Riverside thing for no, I use.
It I do use it. Yeah.
But it's like, it's not super like I don't engineer any
questions that would elicit A viral response.
We just broke down and maybe this podcast would be less good
(15:52):
if I did that. Maybe it would be more good.
I don't know. Yeah, I think keep it what it
is. I think there's good moments
that come out of it. I think it's worth going and
trying to get them to do it. Like again, it's a cost
arbitrage experiment through andthrough.
Like it's not going to cost you any money unless you get views.
So like, why not I think. It's, it's also very interesting
(16:12):
because when I read those bulletpoints about clearly and their
success, 7 million ARR, 3 monthsold, 9 figure valuation, you
just think I got lucky. It's AI.
Oh, it's just AI. Oh, just picking, you know, it's
like blockchain. Just put the word blockchain in
your name and raise $100 million.
And there's a lot of that going on.
But then I read, oh, these guys have hired 700.
(16:33):
Yeah, they're not. You know, you use the word hired
loosely, right? They've DM Ed hundreds and
thousands of people. But that's a strategy.
And it takes a lot of disciplineto pay these randos in Slovakia
thousands of dollars. When you don't, there's no link
to click. You don't know what it's doing
for you. You just have to kind of feel it
(16:56):
like the age-old quote is 50% ofmarketing works, you just don't
know which 50% it is, right? The thing with.
Podcast is like this thing is sopredictable.
Like I can guess when I wake up and I look at my downloads, I
can guess within 5% how many downloads I'll get that day
because they don't. Podcasts don't go viral.
Right. So if I were to start clipping,
(17:18):
I start to see this unexpected growth.
It can't be coming from anywhereelse we talk.
A lot about like just a lift, right, like versus like if
you're doing a channel on some of like our Amazon brands,
right? Like we don't change a single
thing on Amazon, but we spend more money direct to consumer
and we see lift on Amazon and like we just call it like
(17:40):
broadly we call it the Halo effect, right?
Of like similarly you go and yougo and just put yourself out
there on 100 million views across 600 Clippers over the
course of 6 to 12 months. And like you are now growing at,
you know, 18% month over month instead of 12%.
It's like you can't directly attribute that sure, but like
(18:04):
there's lift. And so you know what you
changed, Like you didn't increase ad spend by 50%.
Like something has to be doing that.
And so a lot of it is like, yeah, incremental lift is how we
would measure like your billboard. the Billboard is a
great, a great example of that. It's like you don't have a
tangible QR code on that billboard, but you can see the
(18:26):
lift in a specific demo. And I got so much crap for it on
Twitter. They're like, dude, you're an
idiot. What?
First of all, Clear Channel doesnot allow QR codes on billboards
because they don't want people doing this as they drive.
Second of all, it's not like I saw Houston, the city where the
Billboard was, go from my sixth biggest market to my first
biggest market. Whereas those top five cities
(18:49):
never change. So it's like pretty sure it's
funny how often times like opposite devices.
Both is always correct, right? I don't like spending marketing
where I that I can't track. That's what makes a billboard
hard for me to swallow. That's probably the reason why I
haven't paid people to do clipping yet because I can't
track it as cleanly as I can on a Facebook ad.
(19:10):
So it's like, and I've heard gurus, and I've said this
myself, like only spend on marketing that you can track,
right? And you drive around the country
and you're like, why does Coca-Cola pay for 10,000
billboards? Does that do anything for him?
You know, it's like, well, Coca Cola's probably smarter than I
am. But you know, in a lot of cases,
in certain industries, certain campaigns, it doesn't make sense
to do marketing that you can't track.
(19:30):
But then in other cases, you've got to like, take the situation
not at face value and look into it a little deeper and say, you
know what, I'm going to take 10 grand and I'm going to send it
to a bunch of Slovakian teenagers.
And I'm just going to hope and pray that my SAS subscriptions
go up or my downloads go up. And if it doesn't, then it's a
$10,000 tuition that I just paidto Slovakia.
(19:52):
Yep, I'm a fan. I'm always like, I like
movement. Even if we don't know what the
answer is, it's like, I don't know.
I, I always push for that. It's, it's the classic like
action, just take action. We've had this conversation
every single time that I'm on the pod.
Like you're not going to know until you do something.
We can sit here and hypothesize about it all day, but like, and
(20:13):
then we do it and it's like, oh,we actually saw no lift from
this or we saw a little bit of lift.
How, how can we do this better? It was enough.
That's interesting. Like instead of should we do
clipping as the thought that's on our brain or the question
that we're thinking about all day?
It's. Oh, how do I get Clipper A to do
better? Because he's the one, right.
Like you just change the question that you're asking
(20:35):
yourself. And I see people get caught in
that with the business ideas. They spend all their time being
like, I could do this, I could do that.
What about this idea? What about and they're all
they're having the same thought process over and over and over
again versus, you know, like people in the grow faster
community jump in and I'm like, go run ads right now.
Like I don't care what whatever is on your mind, whatever you're
thinking about today, it doesn'thave to be a good idea, a bad
(20:57):
idea. We don't know.
Just go run some ads because you're going to come back to me
next week on the live office hours and you're going to say, I
ran ads. This is my cost per click.
Nobody booked a call. Why did nobody book a call?
Oh, Yep, got it. Look at you're thinking about
something else now. You're not thinking about what
idea I should do. You're thinking about how do I
get somebody of these 150 peoplethat clicked on my ad to
(21:20):
schedule a call? You're like you're, you're not
thinking about the same thing. It's like just making the
movement happen. And so it's the same with the
Clippers. It's like, yeah, go you can
think about launching a podcast,but like just go launch one.
Like go hire 5 Clippers bro 'cause then you'll have a
different, we won't have this conversation of should I be
(21:40):
doing clipping? It's like you'll know you'll be
like I should or shouldn't be doing this, or I should be doing
it a different way, or they needthis type of content so I can
create right like. I wonder what?
Happens if those guys, you, you just give them all your short
form content. Like why do you have to give
(22:01):
them the long form? Give them the short form and let
them clip all that. Those are more viral vibes
anyways. Like, yeah, actually you, you
have that guy in whatever country he's in that just
reposts your videos in a different language.
And you've seen. How well he's done.
He's clipping. He's a clip in.
Hindi, yeah, right. Like.
(22:21):
He's a Clipper. Yeah.
And instead of being mad about it, maybe you're sitting there
like, wait a SEC, dude. Maybe I am getting something.
Well, I post. My videos in Hindi now.
Yeah, because we talked about. It Yeah, I know we.
Did and I'm doing it every single day, but I'm not getting
any views on these things. I don't know what I'm doing
wrong. Dude, he's.
Got that Hindi IP address I know.
I know. You should hit him up.
(22:42):
You should hit him up and say what probably should.
I will pay you X number of dollars per 1000 views.
But I just need you to put the link to my podcast in your
Lincoln bio and I wonder if he would make more money by being
your first Clipper than he's making doing whatever he's doing
(23:02):
posting your content anyways. I've thought.
About doing something similar, I've thought of going to the
guys that copy me in English andsaying I'll give you $0.10 for
every newsletter subscriber thatyou get, and I'll use UTM
parameters, so I know. Just put my link in your bio,
yeah? Like they're already doing it,
you might as well incentivize it.
Like yeah, go post my stuff. Like I hope there's 1000
(23:24):
accounts that post my stuff as long as I'm seeing lift on what
I'm doing in a way that from a cost perspective makes sense.
Who's mad? One of the guys that copies me
has 500,000 followers and he stopped posting entirely and I
kind of want to like buy his account or something.
You should. Yeah, and hire a Slovakian
teenager to run it. If anyone listening wants to run
(23:47):
my clipping campaign, e-mail me chris@cofounders.com because I
want to start doing this. Yeah, there.
You go, I'll send you an e-mail right now.
I'm going to just pose an opportunity to you and I want
you to come up with a business idea for it on the fly.
No prep. All right, so I'm going to share
my screen guy in my community. So TK owners.com, his name's Al.
(24:10):
He sent me this e-mail and he says, hey, in my city, which I
think is Baton Rouge, LA, they publicly post all of the new
business listings on the website.
And he basically said, like, what would you do with this?
What business could you start around this?
So I'm sharing my screen of the April 2025 new business listings
of Pristine Clean, Ava Cafe, Specialty, Hospital, Bay's
(24:34):
Oyster Bar. These are local businesses.
What kind of agent or SAS product or vibe coding product
could we build that leverages these?
Because surely there's a lot more cities than just Baton
Rouge, LA doing this. Yeah.
Yeah, yeah. These are.
Business owners that either havemoney or are expecting to spend
(24:54):
money right on stuff, yeah. I mean, it comes the first
question I always ask when when people bring stuff.
Like this to me is like. What do you want out of it,
right? And so like, do you want to go
launch a software business on the back of this?
Do you want to just maximize this for income?
Do you want to create enterprisevalue, right?
(25:14):
Like you got to build a little bit of a box.
For yourself, right? If your goal is make as much
money as possible in the shortest amount of time as
possible off of something like this, you're talking about a
service business. If it's for a business that just
started, you're like it's marketing like lead Gen. forever
(25:36):
will. Be a service.
That you can sell is like we help you get more customers in
whatever vehicle you want. You just use that list as a
unique angle to get in the door,right?
Or? You go, you go.
One layer deeper, right? And instead of starting the
service agency yourself, you take those and you sell them as
(26:00):
leads to other service businesses, we're thinking.
The exact same thing. Yeah, you.
Go take every new business and you can do that.
You, I mean, most secretary of states like Texas is notorious
for it. Like you see all those guys like
the moment that you file for an entity in Texas, there's
companies that will send out automatic like Mailer direct
(26:22):
mail campaigns to the address saying, hey, for $99, we'll
claim your EIN for you or you'reright, whatever that is.
And it's like, dude, you can getyour EIN for free.
But like most people. Don't know.
What to do with that? Yeah, I had an.
Employee pay $80 once because she got a letter that said, hey,
you're registered in the state of Alabama but you don't have
(26:44):
your workforce posters up on thewall showing like what your
employees rights are. You need to buy those for
$80.00. So she just wrote them a check
and they arrived and I'm like, what are you doing?
We get those for free. That's a scammer, but it's
smart. I respect that scammer.
Like they're playing the game, but what?
They're doing wrong is they're doing they need to go one step
further. They're doing the lazy route
(27:04):
because if you remember when I shared my screen, all they
provide are the name of the business and the address.
They're just scraping the address and they're sending the
generic Mailer to it. What you need to do this is what
I think someone should do is go to rapid or whatever and vibe
code an agent that scrapes this every morning and it it just
plugs in like, Hey, John's restaurant LLC just opened in
(27:27):
plug in city name Baton Rouge, LA.
I really need John's e-mail. I need you to find his e-mail.
Whatever you can go to LinkedIn,go to Manta, find his e-mail,
send him this cold e-mail. Hey, John, I do marketing for
insert industry name here. Can we hop on a quick call to
where I can help you get more customers And then so you send
out 100 emails every morning. I do marketing for salons.
(27:49):
I do marketing for coffee shops.I do marketing for whatever.
And so it feels real to them. It's relevant to them.
It has their first name. It's going to their e-mail.
You're not competing in AAC in the.
Direct mail. Exactly because these guys go
check the mail for the next month and they see 10 things
that are all the same. So they all go in the trash.
But if you show up in their e-mail or in their text, then
(28:10):
you'll stand out. And then you can either start a
$2000 a month marketing agency or you can sell those leads for
50 bucks per call to local $2000a month marketing agencies.
Yep, the difference. Between the 2000 or the selling
it of $50.00 is a matter of scale and speed to significant
income. That's always what I tell people
is like making $10,000 a month on your own is a lot easier if
(28:32):
you're selling a higher ticket product.
Software generally. Is not that.
And so like you might want to jump into software because it's
sexy, fun, cool, whatever. But if your true goal like at.
Your core is. To not work a nine to five or
replace your income or hit a specific income target services,
(28:54):
the easiest way to make that happen.
And again, it like gets the ballrolling.
It's like every service, not every single one, but most of
the service businesses that I'vebeen involved with have stepped
into software after because likethat's just the natural
progression. And so like I would go be the
$2000 a month agency. If you're just starting from
scratch and you have that data, I would just be the agency and
(29:17):
then start just making money. Like, prove to yourself you can
do that all right. What do you think?
Please share it with a friend and we'll see you next time on
the Kerner office.
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