August 29, 2025 • 29 mins
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HoldCo Bros are back! In this episode, Nik and I talk about some surprisingly profitable business ideas. We start with weddings as a service, where one guy built a $3M/year business without owning a venue. Then we get into how you could create your own Texas Snacks by reselling merch from local tourist attractions like Lambert’s Café or Big Texan Steak Ranch. We also go deep on the insane potential of Drive a Tank—an experience business that feels like real-life Call of Duty. And finally, we break down why Meta’s AI-powered ads are working better than ever and how to take advantage as a small business owner.
Learn more about Nik here: http://linktr.ee/cofoundersnik
Share your ideas with us:
- Nik@cofounders.com
- Chris@cofounders.com
Enjoy!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Beach wedding as a service 1500 to $3500 per wedding and he's
doing $3,000,000 a year. This does not have to be on the
beach only outdoor weddings. 2/3of all weddings is growing.
People want to have their weddings outdoors.
No way. Effectively, you just become the
white glove provider of setting up their experience.
Each location has over $1,000,000 a year of net profit.
(00:21):
Oh my gosh. You're telling me you can't do
something like this in any city?These guys do 10s of millions of
dollars per year per location and they do not sell.
No. Like it's a no brainer.
There is this business in Florida, Fort Myers to be exact,
and it is called Gulf Beach Weddings.
(00:43):
This guy started the business with $20,000.
It does $3,000,000 a year. It's very profitable.
It's a wedding service, weddingsas a service, but it's not a
wedding venue. There's no venue.
He basically knows all the beaches in Florida, all the
beautiful beaches, which ones have require licenses to have a
wedding, Which ones don't? Which ones have a good sunset at
(01:03):
the right angle? Which ones don't have too much
seaweed or wind? He knows all that stuff.
And then you go to him. If you want a beach wedding, you
give him 3 grand. He's going to give you 100
shares to rent. He's going to give you 100
pictures or whatever. He's going to give you a wedding
arch, some vows. It's a beach wedding as a
service, a package 1500 to $3500per wedding and he's doing 100
(01:27):
something weddings a year, $3,000,000 a year.
Where is it so? 1000 weddings a year.
It's in Florida, Fort Myers. Sorry, I don't know where Fort
Myers is. The Panhandle North Florida Gulf
beach weddings is the business. Well, what's crazy is I didn't
realize this until you and I obviously were friends and you
were like Destin, which is rightthere on the Gulf as well.
He's like, you were like the most beautiful beaches in the
(01:48):
world. White sand looks incredible.
Warm. Water freaking way.
You're like, yeah, it's it's incredible.
You're the connector for that area where it's like, I don't
want to take care of anything. Tell me what have my wedding and
I'll rent from you. Yeah, and outdoor weddings, 2/3
of all weddings. 10 years ago itwas 40% and it's growing.
(02:09):
People want to have their weddings outdoors.
Yeah, it's big business. That's why luxury outdoor
wedding trailer bathrooms are a thing, because of all these
outdoor weddings. You don't need those if you're
getting married in a church 0. I've seen them.
I feel like you could do this inanother market.
Basically the framework would begoing, yeah, go and find some
type of popular destination for people to come to.
(02:31):
Vegas comes to mind, right? If it's like, oh, bachelor,
Bachelorette party, you could doa service where you're like,
I'll arrange everything for you.The hotel you stay at, the
parties, you go to the clubs, blah, blah, blah.
Just super white glove. But there's probably
destinations like that in every single state, and effectively
you just become the white glove provider of setting up their
experience. It's all experiential, yeah.
(02:53):
It's a mobile wedding venue, like you wanna get married in a
National Park, a State Park on alake, anywhere beautiful
outdoors next to a Canyon. You know a guy and he knows all
the places. He knows which ones are good in
the morning, which are good in the afternoon, where they're
booked, which needs a license, which doesn't.
This does not have to be on the beach, only it, it's like
weddings as a service. And I love this idea because how
(03:15):
much like we've both talked to Alex with the wedding venue guy.
It's a, it's $1,000,000 facilitythat he had to build from the
ground up. You don't need that with this.
No, dude, weddings as a service that's pretty that's that's
pretty amazing. And it's a dump for.
You. It's a dump user.
Oh, you're into SASS? I'm a WASP guy.
I'm a last guy, huh? What a wax guy.
(03:38):
That's so good. I'm so excited for this.
I know you've told this story before, but I'm going to bring
it back up. So, have you ever heard of
Bucky's? You're serious?
This. Sounds interesting.
So there's this, there's this coming called Bucky's.
And it's basically like the Disneyland of gas stations.
And I know that sounds weird to people who have never been to a
Bucky's, but Bucky's are an experience.
(04:00):
They've got tons of selection, great food.
They've got merchandise that is that is unique only to those
Bucky's. And they have a cult following.
And so in the year 2020, there'san enterprising entrepreneur who
was trying to buy Bucky's stuff online.
They don't have an e-commerce store.
What the freak? And so he just decides, I'm
going to go to Bucky's. I'm going to buy everything at
full retail and I'm going to resell it.
(04:22):
And he starts his company, yadda, yadda, yadda.
Years later, he's got a company called Texas Snacks.
They work with Bucky's, and thatentrepreneur was Chris Turner.
Did you ever measure like how many units of things that you
sold to people? Hundreds of thousands, yeah.
Hundreds of thousands. Yeah.
I mean, so you have tons of skews.
You literally have a warehouse. It's a crazy business because
they're not giving you favored nation status.
(04:43):
You're going like everybody else.
You're buying stuff off of the shelf.
You're paying full retail price at the checkout.
This isn't like you send your order to the manager and the
manager looks at it and puts it all together and then you meet
them at the cash register. No, your team goes, they pick,
they pull, they pay, they walk out of the store, they take it
to your warehouse, you list it, you've got thousands of skews,
(05:04):
yadda, yadda, yadda, but it's anamazing business.
The reason I'm bringing it up isbecause I think that there are
little Bucky's like this around the country, and I found one of
them and I wanted to talk to youabout it.
This is called Big Texan Steak Ranch.
You've ever heard of this? I've eaten there Amarillo in
(05:24):
yellow Texas. So this is in Amarillo, TX.
Big Texan Steak Ranch has this thing that they're famous for
where if you eat a 72 ounce steak, you get it for free.
Now, if you're doing the math inyour head, do you know how much
72 ounces of steak is? Yeah, 4 lbs.
It's 4 1/2 lbs. Oh my gosh, it's a lot of
(05:45):
freaking steak. It's a lot.
It's a lot. So this place first opened up.
It was on like historic Route 66.
It's huge. It gets 500,000 visitors a year.
Roughly 75% of them are tourists.
Obviously it has the 72 ounce stake.
They've got merchandise they sell.
They've also got an RV park attached to it, so you could
actually stay there. There's a motel attached to it,
(06:06):
so you could stay there. Here's the craziest thing though
that I read about it. They sell over 250,000 T-shirts
a year online. Online no.
No, no. Excuse me.
Excuse me. I lied.
I lied 250,000 T-shirts a year. I don't know if it's online or
not, I just know that's. Probably mostly in store, which
(06:27):
means half of every person that visits there buys a friggin
T-shirt, which probably close. Like I would say their average
ticket price is $20.00 right? That, like, increases their
average ticket price by 50%. So I was doing the research and
just based on the volume of people that are going there,
their one location restaurant grosses between 16 and $20
(06:48):
million a year in revenue, whichis one of the highest grossing
single location restaurants in the world, 16 to $20 million in
that one location, right? Then you add on the merch and
the, you know, the shirts and the RV and all that other crap.
This is probably a, if I were toguess, 30 to $40 million
business Amarillo. Every time we drive to Utah,
(07:12):
which is at least once a year, we drive by that place.
I've eaten there. I stayed at the hotel right next
to it. I had no idea it did that much
business. You're blowing my mind.
And I do think that there are like examples of this in in
other states, right? These like hidden gems.
But why can't you start a Texas snacks for the big Texan Steak
Ranch? Why not?
Maybe they sell online? I do not know.
(07:34):
My broader point was just there are these types of beloved
tourist kind of attractions in different states.
One of them being that you and Istopped at.
I don't know if you knew this ornot, but that remember the
crater that we stopped at in Arizona?
Winslow, AZ that's privately owned.
That's crazy, I thought Joe Dirtowned that crater.
(07:55):
Hardly know her anyways. Like there's a ton of these
types of beloved tourist attractions in each state and
who knows, maybe 10% of them aren't online or maybe 20% of
them are. Who knows what it is, but just
when you're on a road trip with your family.
Oh yes, sorry, that was so. Very excited.
That was so good. OK, go, go.
(08:20):
So that good news, bad news. OK, bad news, Big Texan ships
online. OK, that's fine.
That's fine because it's not theonly restaurant like this.
Good news is I found another restaurant that's probably even
bigger because they have multiple locations.
I've eaten there a dozen times. If anyone's been to LA before,
Lower Alabama. OK, LA, you eaten at Lambert's
(08:43):
Cafe. OK, I'm sharing my screen here.
One of my favorite restaurants. It's it's an experiential
restaurant, if you will. Lambert's Cafe, home of the
Throed Rolls, as in throedrolls.com.
It's like a big homestyle restaurant.
It's right on the way to the beach in Foley, AL, hometown of
Julio Jones. It's not who you know.
(09:04):
It's Julio, the wide receiver from Alabama.
Thank you. So duh.
This restaurant has a line out the door 24/7.
It's like 25 bucks to eat there.It's family style.
They bring around Black Eyed Peas.
Not the not the the Black Eyed Peas are there.
Don't bust out into song please.Fried chicken, dumplings,
whatever. But they throw these massive
(09:26):
head sized rolls across the restaurant at you.
You put your arm up and they go throw rolls and they'll throw it
to you. It's the whole shtick and the
kids catch it. They're these massive rolls.
That's their whole thing. And there's one in Branson,
there's one in lower Alabama, and there might be a third one.
These guys do 10s of millions ofdollars per year per location
(09:48):
and they have T-shirts and they do not sell online.
No. They do not sell online like
it's a no brainer. It's a no brainer.
That could also be very interesting as well as you know
what a three PL. is. You had a three PL. third party.
Logistics company. This would be similar, but like
effectively you could reach out to this company and be like,
look, just throw it up on your website.
(10:10):
I'll do all the on demand printing.
We'll we'll take care of the fulfillment.
You don't have to do anything. It's almost like a licensing
agreement. All day, all day, dude.
They have three locations and they own RV parks next to their
location, just like this place in Texas.
But they don't sell their T-shirts online.
Someone needs. To run a deep research prompt
and find all of the the throat rolls, the Lambert's cafes, the
(10:34):
Big Texan, all of those of the world and start your Texas
snacks of those. That's an idea.
I love that that is an idea. It's a great idea too.
And anybody who's like, actually, you can't do that.
Oh, I'm sorry, it's already beendone by somebody else actually.
People's here, OK, We don't do actually in the comments.
OK. If you, if you mentioned
liability or insurance or actually in the comments, block
(10:57):
forever. It's funny, Nick, because do you
know how many times I've had theconversation about this Bucky
story? And they're like, Chris, what
else could you do that for? And they start thinking and
like, yeah, for Trader Joe's. Yeah.
And it's like, Nope, can't do itfor Wawa.
Can't do it for Trader Joe's. I thought of that.
Tried it. Nope, Nope, Nope.
But I actually think for this. I've never thought of a
(11:18):
restaurant. Nick, this is all you.
I think this is a doable idea. Looks like we're.
After 19 years of best friendship, you now have my
approval for the deck. Chris, what is one thing that
every guy loves? And don't say what I think
you're going to say because I'llanswer it for you.
(11:39):
Breaking stuff, blowing stuff upand demolishing things.
All right, when somebody asks you, hey, I got to knock down a
wall at my house, you want to come over?
The answer is always yes. You followed up with a question.
You're like, how many sledgehammers do I need to
bring? Right?
I just found this company. It's pretty freaking legit.
I'm going to share my screen. It's really difficult to know
what they do, so I'll just tell you the website.
(12:00):
The website isdriveatank.com. What do they do though?
I haven't quite figured it out yet, I'm still looking on the
website, but this is a company in Minnesota where all they do
is rent out. I'm going to open this to a new.
Town. Oh my gosh dude, my experience
is going up by this. Look at this.
They're just renting out the experience to freaking go to
war. Basically, you're driving a tank
(12:20):
around, you're shooting crap. There's a shooting range and
they have different packages. Check this out down here.
Look at this. The drive a tank packages.
OK, two passengers tells you howmuch it is.
Oh a single car crush add on yes, please.
Actually I'd like a double car crush add on 850 bucks.
Actually I'd like to fire the 50Cal.
Is that cool? Can I fire the 50 Cal on top of
(12:42):
this, on top of this freaking tank?
Obviously there's an unlimited package where I don't even want
to know what you can shoot. Let's just say The Most
Dangerous Game is a movie that has now come to life at this
place. Have you ever seen that movie
The Most Dangerous Game? I don't think so.
Yeah, they hunt people. All right, you know, I'm always
talking about data. The numbers that actually matter
because you need data to grow and you need to grow to make
(13:03):
real money. Beehive is the newsletter
platform that I've used for overa year and a half because of
their data. Well, for multiple reasons, but
especially because of their data.
Yes, most platforms will tell you someone opened your e-mail.
Cool. But Beehive tells you
everything. Engagement drop off, which links
people ignore and which ones they click again and again.
(13:25):
What keeps readers scrolling. You get real time subscriber
insights, AB testing results, even predictive analytics
measures. It's like having your entire
subscriber base give you feedback live.
And you can set up automated sequences, welcome emails, re
engagement campaigns, all based on that behavior.
Because the truth is, if you can't measure it, you can't
(13:47):
improve it. And Beehive shows you what's
actually happening. So head to beehive.com/chris for
30% off 3 months. That data will change how and
what you write. Anyways, machine gun package,
look at this the World War dude,this marketing so good.
The World War 2 package, the Vietnam package, the Modern
Warfare package. So you're like the obviously the
(14:09):
gun. My dad left me as a child
package just like dude what else?
My dad never came back from buying milk package.
Oh, dude, I love this. We were all just talking about
the guns that we're going to be shooting.
OK, here's here's all the guns that we're going to be shooting,
shooting. Some of them are World War 2,
Vietnam, Modern Warfare, whatever.
(14:31):
And then this line, Hey, are youlooking for something a little
more flashy, A little more flashy?
More flashy than riding over cars in a tank.
And then it gives you the extreme package.
Apparently Chris Vector shooting1200 rounds a minute.
It's insane. This like this is insane.
(14:51):
So and then obviously at the same time they offer
accommodations. Not only do I think this
business is just freaking cool. I'm going to scroll back up to
the videos that they have up here.
Like I would go and do this. How fun of a freaking boys week
would this be? Just to go play war, basically.
But I don't know of any other companies doing this in other
states. There's no way that there
(15:11):
wouldn't be demand for this in astate like freaking Texas or
Idaho or Georgia or any state that just has a lot of good old
Southern boys that want to go shoot stuff and blow crap up.
Why couldn't you start one of these?
Why could this not be in every state?
Why could there not be an experience like this other than
federal regulations or state regulations?
But beyond that, why could you not?
I mean, it's stopping you. I interviewed a guy that has a
(15:34):
heavy equipment business for kids right in Houston outside
the mall where kids can get in there and play with an
excavator. Each location has over
$1,000,000 a year of net profit.Like net profit.
Oh my gosh. You're telling me if you can do
that for kids in Houston, you can't do something like this for
men in any city? Yes, these are just grown
children anyways. What's a tank cost?
(15:56):
1000 bucks? Just kidding.
Let's get Shannon on here. You can do this with one tank or
you could start. You could start small and be
like, all right, I'm just going to focus on shooting cool guns.
All right, cool, let's I got a 50 Cal somehow and just give
people the opportunity to shoot a 50 Cal.
I guarantee that crap hurts. Every guy who's listening to us
(16:19):
right now that has like gone to war is like, these sissies
wouldn't last five seconds. You have no idea.
These guys, these guys make me sick.
He's like, they're like, wait a second, you want to pay money to
shoot? And I got shipped to Fallujah
without my own consent. It is a very weird social
(16:40):
commentary on the fact that we're willing to spend a lot of
money so we can go shoot guns while some people are freaking
drafted and sent against their will to go fight overseas in
other countries. Anyways, beyond that point, did
you find out how much a tank is?Yeah, you can buy AT72, but none
of us know what that is. We won't even pretend like we do
for $50,000. Supposedly, dude.
(17:03):
According to one source on the Internet that has not been
vetted yet. That's not.
I mean, if we were just talking about renting out RV's last
week, and I have to imagine thatthe, like price per hour on a
tank is going to be worth a lot more.
I mean, obviously, it's going tocost a lot more to run, right?
But like the video that they're showing, they're off roading.
(17:25):
They got some obstacle course sets up, they're riding through
water. Oh my gosh, there's this guy on
YouTube that that my son and I will watch like it comes and now
it comes up on my feet all the time.
And he shoots different caliber guns at a target to see how
strong it is. So he'll be like, all right, we
got a steel plate today. Let's see how it does.
(17:47):
And he's like, all right, starting with the 22, starting
with 50 Cal and then, you know, he works his way up.
It's pretty cool. And like, you just get to see
and he's got a guy behind it, which is a dummy.
And so if it shoots through it, you know that it got messed up.
And at the end of the video, he goes, that's the end of the
video, which is that I freaking love.
It's good. But like, that's me and my son
who literally watched that everysingle day when we see those
(18:10):
cool videos come up. Yeah.
You're telling me if I saw an adthat was like, you want to do
this 30 minutes away with your son?
It's a no brainer. Dooley.
Like would you want to do that or or go skydiving?
I'd rather do this, thank you. I'd rather go Rocky Mountain
climbing, but sure. I asked Chad GBT how much to buy
(18:31):
a fully functional, used and oldbut working tank and it says I
can't help you with that. It's just not allowed dude,
you're lame. Overload bro.
Jamie, pull that up. We'll get Jamie to pull it up.
Is he pulling it up? He's pulling up 50,000.
All right, that's a really good one.
Nick, you did your homework today.
(18:51):
Let me see if I can match it. OK.
OK. All right, so.
Can I say one more thing? Yeah, please.
Drive a Tank. Actually, I'm not going to even
going to say it. I'm going to show you it and I
want to get your opinion on it. This is Drive a Tank's YouTube
page 85 subscribers. Guys, get with the program, you
(19:11):
should have millions of subscribers.
But they they joined December 14th, 2012 so.
Dude that was they joined like during World War 2.
What are we talking? About is this Neville
Chamberlain's channel? They've only had 7 videos and
20. This is we're gonna go on on the
(19:33):
side here. This is the perfect example of a
business not understanding necessarily how big their market
is. Dude, I guarantee.
A couple videos that pop off on this, you're going to get people
booking from out of state to come in.
Like you'll be booked out the wazoo if it just even a couple
of these videos went viral. Dude, you know what I'm doing,
(19:54):
if I'm a, an enterprising entrepreneur, as most people
listen to this are, I'm going toreach out to these guys.
I, I would and say, hey, I want to drive you business for free
and I want to be able to film anything you do at your
business. The only caveat is I'm going to
own your YouTube channel. Or I'm going to own a YouTube
channel and I'm going to film all of your content and you'll
get more leads, you'll get more business from it.
(20:15):
And I'm going to own the YouTubechannel.
This could be 100 KA month YouTube channel like for sure.
Like that was on the whole. Business just YouTube channel.
Look at this. If this is true, if this
description is true, the only place in the world you can drive
a tank and shoot a fully automatic machine gun under one
roof that is not owned by a government entity.
(20:36):
If that is true, that's in theirdescription.
OK, like I'm sorry you are leaving so much money on the
table, so much money on the table if that is true.
I just love the only place in the world where you can drive a
tank. Oh wow that's actually crazy.
And shoot a fully automatic machine gun under one roof on a
leap year. Only that is not owned by a
(20:57):
government entity with a baby boomer that was born in
Nebraska. It's like so specific.
It's the sports stats. Football season's coming.
Up It's like this is the first time that Tim Tebow has won in
Death Valley on a Friday afternoon.
Like what? Well and Jerry with that catch,
if Deshawn keeps that up for therest of the season, he's on
paths for 10,000 receiving yards.
(21:18):
Well, this is just the first quarter of the first game I
know, but if he does that every quarter of every game for the.
Rest of the game if you amortizethat out.
Think about it, if he plays for all seven years of college.
Oh, my gosh, I love that. That is so true.
Yeah. You break that down, you only
place nobody can drive a tank. Oh, really?
And shoot a fully automatic machine gun.
(21:40):
Oh, OK, That's all right. Under one roof.
Wait a SEC. Oh, so it's indoors that is not
owned by a government entity like hold.
I don't. I'm that math meme right now
where it's like trying to do themath on it.
Well, here's another one. drivetanks.com.
OK, not to be confused with driveatank.com.
(22:04):
Looks like a very similar website.
This one's in Texas. I knew it would be in Texas.
Dude it. You I was surprised this one was
in Minnesota. First of all, their marketing
looks way better than drive a tank.
Drive a tank. Probably came first and these
guys are like, we could do that so much better $3200.
There's Drive a Tank Orlando. Oh they were in a Mr. Beast
(22:26):
commercial and a Dude Perfect commercial or video.
Oh, I guarantee that That company's freaking crushing it
then. Yeah, yeah, they're crushing it.
They've been in a Dude Perfect and a Mr. Beast video.
No way. Yeah.
See, that's how you do it. That's how you do it.
I still think this Minnesota company like I, I don't
understand to your point again, what's the downside to just
(22:51):
point, shoot, upload, point, shoot, upload?
They don't even have to do any editing really.
I I guarantee their YouTube channel would grow if they were
just consistent. Even if they were all like
portrait videos that were placedon, you know, the, the 9 by 16.
You know what I mean? Like they they would still blow
up, pun intended. Dude yeah they have 116,000
(23:13):
Instagram subscribers and 13,000YouTube subscribers so I.
Wonder if it's the same. Can't be the same company, yeah.
Yeah, I doubt it. Did you see, I think it was last
week or the week before Meta parent company on Facebook came
out with their quarterly earnings?
No, it came out and they freaking crushed it.
Like crushed it year over year. Their ad revenue is up 21%,
(23:40):
which is insane. Their ad impressions are up 11%
year over year. The average price per ad that
they're making is up 9% and their daily active people take a
guess. I want you to guess how many
daily active people does Facebook have?
Across Instagram and WhatsApp, 2.5 billion. 3.5 billion people.
(24:06):
That's crazy. It's like 50% of the world is a
daily active user which is insane.
The thing in particular that that I was just like most blown
away by is the impact that AI has had.
What this says here is with AI, Meta has been able to boost
their ad conversions by 5% on Instagram and 3% on Facebook.
(24:31):
And they're only getting better because they're using AI.
And I just thought that because they're getting so much better,
you're seeing it in their quarterly performance, not
because they're using AI to likecut workforce.
They're using AI to make their product better.
And if you're a small business owner, you need to be using
Facebook and Instagram Meta ads.You're going to increase your
budget, you're going to be more likely to use it for the first
(24:53):
time and or you're going to increase your budget, your daily
budget. I was just talking to a guy, He
has a business, it's a home services business.
I don't want to out him. And he was like, yeah, I tried
to use Meta. It doesn't really work.
But let's let's say that it's a home services business that
washes windows. OK, let's just say that's the
business. It's like, yeah, I tried it.
I had an ad agency doing it, butit I didn't really see any
(25:13):
results from it. What would you say to somebody
like that? OK, this may be a terrible
analogy because I hate golf, butimagine someone's like, oh, I, I
hate golf. I went out on, I went to a golf
course with a club and I, I hit it and I sliced it.
So golf doesn't work. Like what did anyone like?
Did you ever take lessons? Like golf works for millions of
(25:33):
people. Like you sliced it once so you
don't like it so it doesn't work, Therefore it's broken for
everyone or your whole industry.Like dude, you can't just write
it off like that. He was using an ad agency that
was like, oh, I had an ad agencythat was doing my meta ads, my
Facebook ads, and I was like, how long did you do it for?
Did you like? Do you know how they were AB
testing it? And and this is, you know, me.
(25:55):
I don't know Jack about this stuff.
The stuff I know has basically picked up second hand from you.
And he was like, I don't really know.
I mean, they tested some stuff and I was like, were you in the
ad creative? Was it a video?
Was it a picture? Was it just text?
Like how were you actually usingit?
And obviously he didn't have anyanswers for me, but I've heard
repeatedly over and over and over founder LED Facebook ads
(26:20):
are the best converting ads to have somebody local who owns
that company and is advertising there.
And yet they're still, they're still coming.
Like this guy owns a home services business that washes
windows. You're telling me that people
needing window washing services aren't on Facebook?
They're not going to convert Like it's probably the best
place that they're going to be. You're going to have conversion.
Obviously they're always going to be different industries that
(26:41):
are better for Google versus Facebook or whatever.
I would say net of net, like a home service business is usually
going to be better on Google because it's higher intent
traffic. People are ready to buy right
then. But there are so many examples
of home services crushing it on Facebook.
You just have to do it the rightway.
You need instant form leads likeyou need videos, never pictures,
(27:04):
ever. You need to be focused on
planting seeds, not on converting right away.
Whereas with Google you want to convert right then because
they're hot, right? Now that's interesting.
You kind of think of more As forhome services brands, Facebook
as like a brand building or brand awareness campaign.
Or retargeting. You put a pixel on your window
cleaning website and then peoplefind it from all over the
Internet and then Facebook is going to like basically put a
(27:27):
little tracker on them for the the end of all time.
And then you can retarget your ads to the people that have
already shown interest in your website.
They've already been on your website.
So retargeting campaigns are oneof the most effective campaigns
because it's, it's high intent people that already know and
recognize you. But we need like 7 touches
before we convert. Why do you think it is so much
(27:48):
harder for small businesses? Not harder?
Why do you think it's so easy for them actually to say like
Facebook doesn't work? Are they just not testing
enough? Like, what's the threshold at
which you actually can be successful on Facebook?
They're probably just not desperate enough.
Like they have other customer acquisition strategies that are
working fine and good as the enemy to great right.
And so it's like they just don'treally need it enough.
(28:10):
Whereas if that were the strategy that they started with
or the marketing channel that they started with and really
took the time to learn it themselves.
Like I don't really suggest people hire agencies before,
like learning how to do it themself.
Like we hire an agency to be thesilver bullet.
But I like hiring agencies once I know enough to hold them
accountable and to actually knowif they're doing a good job or
(28:31):
not. Because it sounds like this guy
didn't know what questions to ask the agency to even discern
that. I had a buddy of mine, I was
just talking to you yesterday and we were talking about
something else, but he was like,you should hire an agency.
He's talking to me. He's like, hire an agency, but
tell them upfront. My goal is to fire you in three
months and I'd like you to loom everything that you do for me so
(28:52):
that I can learn how to do it. And I was like, dude, no
agency's going to take you on. He's like, you're telling me an
agency's going to refuse $10,000of work just because you're
being upfront with them. They're probably going to think,
oh, that guy's not actually going to do it, but at least
you're being upfront with them and you're, you're like
accelerating the learning curve while they're doing the work
that you need done anyways. And I, I just thought that was a
(29:14):
really cool kind of approach to it.
And yes, there probably will be some agencies that say no to
you, but I think you'll get moreyeses than no.
Yeah, All right. What do you think?
Please share it with a friend and we'll see you next time on
the Kerner office.
Beach wedding as a service 1500 to $3500 per wedding and he's
doing $3,000,000 a year. This does not have to be on the
beach only outdoor weddings. 2/3of all weddings is growing.
People want to have their weddings outdoors.
No way. Effectively, you just become the
white glove provider of setting up their experience.
Each location has over $1,000,000 a year of net profit.
(00:21):
Oh my gosh. You're telling me you can't do
something like this in any city?These guys do 10s of millions of
dollars per year per location and they do not sell.
No. Like it's a no brainer.
There is this business in Florida, Fort Myers to be exact,
and it is called Gulf Beach Weddings.
(00:43):
This guy started the business with $20,000.
It does $3,000,000 a year. It's very profitable.
It's a wedding service, weddingsas a service, but it's not a
wedding venue. There's no venue.
He basically knows all the beaches in Florida, all the
beautiful beaches, which ones have require licenses to have a
wedding, Which ones don't? Which ones have a good sunset at
(01:03):
the right angle? Which ones don't have too much
seaweed or wind? He knows all that stuff.
And then you go to him. If you want a beach wedding, you
give him 3 grand. He's going to give you 100
shares to rent. He's going to give you 100
pictures or whatever. He's going to give you a wedding
arch, some vows. It's a beach wedding as a
service, a package 1500 to $3500per wedding and he's doing 100
(01:27):
something weddings a year, $3,000,000 a year.
Where is it so? 1000 weddings a year.
It's in Florida, Fort Myers. Sorry, I don't know where Fort
Myers is. The Panhandle North Florida Gulf
beach weddings is the business. Well, what's crazy is I didn't
realize this until you and I obviously were friends and you
were like Destin, which is rightthere on the Gulf as well.
He's like, you were like the most beautiful beaches in the
(01:48):
world. White sand looks incredible.
Warm. Water freaking way.
You're like, yeah, it's it's incredible.
You're the connector for that area where it's like, I don't
want to take care of anything. Tell me what have my wedding and
I'll rent from you. Yeah, and outdoor weddings, 2/3
of all weddings. 10 years ago itwas 40% and it's growing.
(02:09):
People want to have their weddings outdoors.
Yeah, it's big business. That's why luxury outdoor
wedding trailer bathrooms are a thing, because of all these
outdoor weddings. You don't need those if you're
getting married in a church 0. I've seen them.
I feel like you could do this inanother market.
Basically the framework would begoing, yeah, go and find some
type of popular destination for people to come to.
(02:31):
Vegas comes to mind, right? If it's like, oh, bachelor,
Bachelorette party, you could doa service where you're like,
I'll arrange everything for you.The hotel you stay at, the
parties, you go to the clubs, blah, blah, blah.
Just super white glove. But there's probably
destinations like that in every single state, and effectively
you just become the white glove provider of setting up their
experience. It's all experiential, yeah.
(02:53):
It's a mobile wedding venue, like you wanna get married in a
National Park, a State Park on alake, anywhere beautiful
outdoors next to a Canyon. You know a guy and he knows all
the places. He knows which ones are good in
the morning, which are good in the afternoon, where they're
booked, which needs a license, which doesn't.
This does not have to be on the beach, only it, it's like
weddings as a service. And I love this idea because how
(03:15):
much like we've both talked to Alex with the wedding venue guy.
It's a, it's $1,000,000 facilitythat he had to build from the
ground up. You don't need that with this.
No, dude, weddings as a service that's pretty that's that's
pretty amazing. And it's a dump for.
You. It's a dump user.
Oh, you're into SASS? I'm a WASP guy.
I'm a last guy, huh? What a wax guy.
(03:38):
That's so good. I'm so excited for this.
I know you've told this story before, but I'm going to bring
it back up. So, have you ever heard of
Bucky's? You're serious?
This. Sounds interesting.
So there's this, there's this coming called Bucky's.
And it's basically like the Disneyland of gas stations.
And I know that sounds weird to people who have never been to a
Bucky's, but Bucky's are an experience.
(04:00):
They've got tons of selection, great food.
They've got merchandise that is that is unique only to those
Bucky's. And they have a cult following.
And so in the year 2020, there'san enterprising entrepreneur who
was trying to buy Bucky's stuff online.
They don't have an e-commerce store.
What the freak? And so he just decides, I'm
going to go to Bucky's. I'm going to buy everything at
full retail and I'm going to resell it.
(04:22):
And he starts his company, yadda, yadda, yadda.
Years later, he's got a company called Texas Snacks.
They work with Bucky's, and thatentrepreneur was Chris Turner.
Did you ever measure like how many units of things that you
sold to people? Hundreds of thousands, yeah.
Hundreds of thousands. Yeah.
I mean, so you have tons of skews.
You literally have a warehouse. It's a crazy business because
they're not giving you favored nation status.
(04:43):
You're going like everybody else.
You're buying stuff off of the shelf.
You're paying full retail price at the checkout.
This isn't like you send your order to the manager and the
manager looks at it and puts it all together and then you meet
them at the cash register. No, your team goes, they pick,
they pull, they pay, they walk out of the store, they take it
to your warehouse, you list it, you've got thousands of skews,
(05:04):
yadda, yadda, yadda, but it's anamazing business.
The reason I'm bringing it up isbecause I think that there are
little Bucky's like this around the country, and I found one of
them and I wanted to talk to youabout it.
This is called Big Texan Steak Ranch.
You've ever heard of this? I've eaten there Amarillo in
(05:24):
yellow Texas. So this is in Amarillo, TX.
Big Texan Steak Ranch has this thing that they're famous for
where if you eat a 72 ounce steak, you get it for free.
Now, if you're doing the math inyour head, do you know how much
72 ounces of steak is? Yeah, 4 lbs.
It's 4 1/2 lbs. Oh my gosh, it's a lot of
(05:45):
freaking steak. It's a lot.
It's a lot. So this place first opened up.
It was on like historic Route 66.
It's huge. It gets 500,000 visitors a year.
Roughly 75% of them are tourists.
Obviously it has the 72 ounce stake.
They've got merchandise they sell.
They've also got an RV park attached to it, so you could
actually stay there. There's a motel attached to it,
(06:06):
so you could stay there. Here's the craziest thing though
that I read about it. They sell over 250,000 T-shirts
a year online. Online no.
No, no. Excuse me.
Excuse me. I lied.
I lied 250,000 T-shirts a year. I don't know if it's online or
not, I just know that's. Probably mostly in store, which
(06:27):
means half of every person that visits there buys a friggin
T-shirt, which probably close. Like I would say their average
ticket price is $20.00 right? That, like, increases their
average ticket price by 50%. So I was doing the research and
just based on the volume of people that are going there,
their one location restaurant grosses between 16 and $20
(06:48):
million a year in revenue, whichis one of the highest grossing
single location restaurants in the world, 16 to $20 million in
that one location, right? Then you add on the merch and
the, you know, the shirts and the RV and all that other crap.
This is probably a, if I were toguess, 30 to $40 million
business Amarillo. Every time we drive to Utah,
(07:12):
which is at least once a year, we drive by that place.
I've eaten there. I stayed at the hotel right next
to it. I had no idea it did that much
business. You're blowing my mind.
And I do think that there are like examples of this in in
other states, right? These like hidden gems.
But why can't you start a Texas snacks for the big Texan Steak
Ranch? Why not?
Maybe they sell online? I do not know.
(07:34):
My broader point was just there are these types of beloved
tourist kind of attractions in different states.
One of them being that you and Istopped at.
I don't know if you knew this ornot, but that remember the
crater that we stopped at in Arizona?
Winslow, AZ that's privately owned.
That's crazy, I thought Joe Dirtowned that crater.
(07:55):
Hardly know her anyways. Like there's a ton of these
types of beloved tourist attractions in each state and
who knows, maybe 10% of them aren't online or maybe 20% of
them are. Who knows what it is, but just
when you're on a road trip with your family.
Oh yes, sorry, that was so. Very excited.
That was so good. OK, go, go.
(08:20):
So that good news, bad news. OK, bad news, Big Texan ships
online. OK, that's fine.
That's fine because it's not theonly restaurant like this.
Good news is I found another restaurant that's probably even
bigger because they have multiple locations.
I've eaten there a dozen times. If anyone's been to LA before,
Lower Alabama. OK, LA, you eaten at Lambert's
(08:43):
Cafe. OK, I'm sharing my screen here.
One of my favorite restaurants. It's it's an experiential
restaurant, if you will. Lambert's Cafe, home of the
Throed Rolls, as in throedrolls.com.
It's like a big homestyle restaurant.
It's right on the way to the beach in Foley, AL, hometown of
Julio Jones. It's not who you know.
(09:04):
It's Julio, the wide receiver from Alabama.
Thank you. So duh.
This restaurant has a line out the door 24/7.
It's like 25 bucks to eat there.It's family style.
They bring around Black Eyed Peas.
Not the not the the Black Eyed Peas are there.
Don't bust out into song please.Fried chicken, dumplings,
whatever. But they throw these massive
(09:26):
head sized rolls across the restaurant at you.
You put your arm up and they go throw rolls and they'll throw it
to you. It's the whole shtick and the
kids catch it. They're these massive rolls.
That's their whole thing. And there's one in Branson,
there's one in lower Alabama, and there might be a third one.
These guys do 10s of millions ofdollars per year per location
(09:48):
and they have T-shirts and they do not sell online.
No. They do not sell online like
it's a no brainer. It's a no brainer.
That could also be very interesting as well as you know
what a three PL. is. You had a three PL. third party.
Logistics company. This would be similar, but like
effectively you could reach out to this company and be like,
look, just throw it up on your website.
(10:10):
I'll do all the on demand printing.
We'll we'll take care of the fulfillment.
You don't have to do anything. It's almost like a licensing
agreement. All day, all day, dude.
They have three locations and they own RV parks next to their
location, just like this place in Texas.
But they don't sell their T-shirts online.
Someone needs. To run a deep research prompt
and find all of the the throat rolls, the Lambert's cafes, the
(10:34):
Big Texan, all of those of the world and start your Texas
snacks of those. That's an idea.
I love that that is an idea. It's a great idea too.
And anybody who's like, actually, you can't do that.
Oh, I'm sorry, it's already beendone by somebody else actually.
People's here, OK, We don't do actually in the comments.
OK. If you, if you mentioned
liability or insurance or actually in the comments, block
(10:57):
forever. It's funny, Nick, because do you
know how many times I've had theconversation about this Bucky
story? And they're like, Chris, what
else could you do that for? And they start thinking and
like, yeah, for Trader Joe's. Yeah.
And it's like, Nope, can't do itfor Wawa.
Can't do it for Trader Joe's. I thought of that.
Tried it. Nope, Nope, Nope.
But I actually think for this. I've never thought of a
(11:18):
restaurant. Nick, this is all you.
I think this is a doable idea. Looks like we're.
After 19 years of best friendship, you now have my
approval for the deck. Chris, what is one thing that
every guy loves? And don't say what I think
you're going to say because I'llanswer it for you.
(11:39):
Breaking stuff, blowing stuff upand demolishing things.
All right, when somebody asks you, hey, I got to knock down a
wall at my house, you want to come over?
The answer is always yes. You followed up with a question.
You're like, how many sledgehammers do I need to
bring? Right?
I just found this company. It's pretty freaking legit.
I'm going to share my screen. It's really difficult to know
what they do, so I'll just tell you the website.
(12:00):
The website isdriveatank.com. What do they do though?
I haven't quite figured it out yet, I'm still looking on the
website, but this is a company in Minnesota where all they do
is rent out. I'm going to open this to a new.
Town. Oh my gosh dude, my experience
is going up by this. Look at this.
They're just renting out the experience to freaking go to
war. Basically, you're driving a tank
(12:20):
around, you're shooting crap. There's a shooting range and
they have different packages. Check this out down here.
Look at this. The drive a tank packages.
OK, two passengers tells you howmuch it is.
Oh a single car crush add on yes, please.
Actually I'd like a double car crush add on 850 bucks.
Actually I'd like to fire the 50Cal.
Is that cool? Can I fire the 50 Cal on top of
(12:42):
this, on top of this freaking tank?
Obviously there's an unlimited package where I don't even want
to know what you can shoot. Let's just say The Most
Dangerous Game is a movie that has now come to life at this
place. Have you ever seen that movie
The Most Dangerous Game? I don't think so.
Yeah, they hunt people. All right, you know, I'm always
talking about data. The numbers that actually matter
because you need data to grow and you need to grow to make
(13:03):
real money. Beehive is the newsletter
platform that I've used for overa year and a half because of
their data. Well, for multiple reasons, but
especially because of their data.
Yes, most platforms will tell you someone opened your e-mail.
Cool. But Beehive tells you
everything. Engagement drop off, which links
people ignore and which ones they click again and again.
(13:25):
What keeps readers scrolling. You get real time subscriber
insights, AB testing results, even predictive analytics
measures. It's like having your entire
subscriber base give you feedback live.
And you can set up automated sequences, welcome emails, re
engagement campaigns, all based on that behavior.
Because the truth is, if you can't measure it, you can't
(13:47):
improve it. And Beehive shows you what's
actually happening. So head to beehive.com/chris for
30% off 3 months. That data will change how and
what you write. Anyways, machine gun package,
look at this the World War dude,this marketing so good.
The World War 2 package, the Vietnam package, the Modern
Warfare package. So you're like the obviously the
(14:09):
gun. My dad left me as a child
package just like dude what else?
My dad never came back from buying milk package.
Oh, dude, I love this. We were all just talking about
the guns that we're going to be shooting.
OK, here's here's all the guns that we're going to be shooting,
shooting. Some of them are World War 2,
Vietnam, Modern Warfare, whatever.
(14:31):
And then this line, Hey, are youlooking for something a little
more flashy, A little more flashy?
More flashy than riding over cars in a tank.
And then it gives you the extreme package.
Apparently Chris Vector shooting1200 rounds a minute.
It's insane. This like this is insane.
(14:51):
So and then obviously at the same time they offer
accommodations. Not only do I think this
business is just freaking cool. I'm going to scroll back up to
the videos that they have up here.
Like I would go and do this. How fun of a freaking boys week
would this be? Just to go play war, basically.
But I don't know of any other companies doing this in other
states. There's no way that there
(15:11):
wouldn't be demand for this in astate like freaking Texas or
Idaho or Georgia or any state that just has a lot of good old
Southern boys that want to go shoot stuff and blow crap up.
Why couldn't you start one of these?
Why could this not be in every state?
Why could there not be an experience like this other than
federal regulations or state regulations?
But beyond that, why could you not?
I mean, it's stopping you. I interviewed a guy that has a
(15:34):
heavy equipment business for kids right in Houston outside
the mall where kids can get in there and play with an
excavator. Each location has over
$1,000,000 a year of net profit.Like net profit.
Oh my gosh. You're telling me if you can do
that for kids in Houston, you can't do something like this for
men in any city? Yes, these are just grown
children anyways. What's a tank cost?
(15:56):
1000 bucks? Just kidding.
Let's get Shannon on here. You can do this with one tank or
you could start. You could start small and be
like, all right, I'm just going to focus on shooting cool guns.
All right, cool, let's I got a 50 Cal somehow and just give
people the opportunity to shoot a 50 Cal.
I guarantee that crap hurts. Every guy who's listening to us
(16:19):
right now that has like gone to war is like, these sissies
wouldn't last five seconds. You have no idea.
These guys, these guys make me sick.
He's like, they're like, wait a second, you want to pay money to
shoot? And I got shipped to Fallujah
without my own consent. It is a very weird social
(16:40):
commentary on the fact that we're willing to spend a lot of
money so we can go shoot guns while some people are freaking
drafted and sent against their will to go fight overseas in
other countries. Anyways, beyond that point, did
you find out how much a tank is?Yeah, you can buy AT72, but none
of us know what that is. We won't even pretend like we do
for $50,000. Supposedly, dude.
(17:03):
According to one source on the Internet that has not been
vetted yet. That's not.
I mean, if we were just talking about renting out RV's last
week, and I have to imagine thatthe, like price per hour on a
tank is going to be worth a lot more.
I mean, obviously, it's going tocost a lot more to run, right?
But like the video that they're showing, they're off roading.
(17:25):
They got some obstacle course sets up, they're riding through
water. Oh my gosh, there's this guy on
YouTube that that my son and I will watch like it comes and now
it comes up on my feet all the time.
And he shoots different caliber guns at a target to see how
strong it is. So he'll be like, all right, we
got a steel plate today. Let's see how it does.
(17:47):
And he's like, all right, starting with the 22, starting
with 50 Cal and then, you know, he works his way up.
It's pretty cool. And like, you just get to see
and he's got a guy behind it, which is a dummy.
And so if it shoots through it, you know that it got messed up.
And at the end of the video, he goes, that's the end of the
video, which is that I freaking love.
It's good. But like, that's me and my son
who literally watched that everysingle day when we see those
(18:10):
cool videos come up. Yeah.
You're telling me if I saw an adthat was like, you want to do
this 30 minutes away with your son?
It's a no brainer. Dooley.
Like would you want to do that or or go skydiving?
I'd rather do this, thank you. I'd rather go Rocky Mountain
climbing, but sure. I asked Chad GBT how much to buy
(18:31):
a fully functional, used and oldbut working tank and it says I
can't help you with that. It's just not allowed dude,
you're lame. Overload bro.
Jamie, pull that up. We'll get Jamie to pull it up.
Is he pulling it up? He's pulling up 50,000.
All right, that's a really good one.
Nick, you did your homework today.
(18:51):
Let me see if I can match it. OK.
OK. All right, so.
Can I say one more thing? Yeah, please.
Drive a Tank. Actually, I'm not going to even
going to say it. I'm going to show you it and I
want to get your opinion on it. This is Drive a Tank's YouTube
page 85 subscribers. Guys, get with the program, you
(19:11):
should have millions of subscribers.
But they they joined December 14th, 2012 so.
Dude that was they joined like during World War 2.
What are we talking? About is this Neville
Chamberlain's channel? They've only had 7 videos and
20. This is we're gonna go on on the
(19:33):
side here. This is the perfect example of a
business not understanding necessarily how big their market
is. Dude, I guarantee.
A couple videos that pop off on this, you're going to get people
booking from out of state to come in.
Like you'll be booked out the wazoo if it just even a couple
of these videos went viral. Dude, you know what I'm doing,
(19:54):
if I'm a, an enterprising entrepreneur, as most people
listen to this are, I'm going toreach out to these guys.
I, I would and say, hey, I want to drive you business for free
and I want to be able to film anything you do at your
business. The only caveat is I'm going to
own your YouTube channel. Or I'm going to own a YouTube
channel and I'm going to film all of your content and you'll
get more leads, you'll get more business from it.
(20:15):
And I'm going to own the YouTubechannel.
This could be 100 KA month YouTube channel like for sure.
Like that was on the whole. Business just YouTube channel.
Look at this. If this is true, if this
description is true, the only place in the world you can drive
a tank and shoot a fully automatic machine gun under one
roof that is not owned by a government entity.
(20:36):
If that is true, that's in theirdescription.
OK, like I'm sorry you are leaving so much money on the
table, so much money on the table if that is true.
I just love the only place in the world where you can drive a
tank. Oh wow that's actually crazy.
And shoot a fully automatic machine gun under one roof on a
leap year. Only that is not owned by a
(20:57):
government entity with a baby boomer that was born in
Nebraska. It's like so specific.
It's the sports stats. Football season's coming.
Up It's like this is the first time that Tim Tebow has won in
Death Valley on a Friday afternoon.
Like what? Well and Jerry with that catch,
if Deshawn keeps that up for therest of the season, he's on
paths for 10,000 receiving yards.
(21:18):
Well, this is just the first quarter of the first game I
know, but if he does that every quarter of every game for the.
Rest of the game if you amortizethat out.
Think about it, if he plays for all seven years of college.
Oh, my gosh, I love that. That is so true.
Yeah. You break that down, you only
place nobody can drive a tank. Oh, really?
And shoot a fully automatic machine gun.
(21:40):
Oh, OK, That's all right. Under one roof.
Wait a SEC. Oh, so it's indoors that is not
owned by a government entity like hold.
I don't. I'm that math meme right now
where it's like trying to do themath on it.
Well, here's another one. drivetanks.com.
OK, not to be confused with driveatank.com.
(22:04):
Looks like a very similar website.
This one's in Texas. I knew it would be in Texas.
Dude it. You I was surprised this one was
in Minnesota. First of all, their marketing
looks way better than drive a tank.
Drive a tank. Probably came first and these
guys are like, we could do that so much better $3200.
There's Drive a Tank Orlando. Oh they were in a Mr. Beast
(22:26):
commercial and a Dude Perfect commercial or video.
Oh, I guarantee that That company's freaking crushing it
then. Yeah, yeah, they're crushing it.
They've been in a Dude Perfect and a Mr. Beast video.
No way. Yeah.
See, that's how you do it. That's how you do it.
I still think this Minnesota company like I, I don't
understand to your point again, what's the downside to just
(22:51):
point, shoot, upload, point, shoot, upload?
They don't even have to do any editing really.
I I guarantee their YouTube channel would grow if they were
just consistent. Even if they were all like
portrait videos that were placedon, you know, the, the 9 by 16.
You know what I mean? Like they they would still blow
up, pun intended. Dude yeah they have 116,000
(23:13):
Instagram subscribers and 13,000YouTube subscribers so I.
Wonder if it's the same. Can't be the same company, yeah.
Yeah, I doubt it. Did you see, I think it was last
week or the week before Meta parent company on Facebook came
out with their quarterly earnings?
No, it came out and they freaking crushed it.
Like crushed it year over year. Their ad revenue is up 21%,
(23:40):
which is insane. Their ad impressions are up 11%
year over year. The average price per ad that
they're making is up 9% and their daily active people take a
guess. I want you to guess how many
daily active people does Facebook have?
Across Instagram and WhatsApp, 2.5 billion. 3.5 billion people.
(24:06):
That's crazy. It's like 50% of the world is a
daily active user which is insane.
The thing in particular that that I was just like most blown
away by is the impact that AI has had.
What this says here is with AI, Meta has been able to boost
their ad conversions by 5% on Instagram and 3% on Facebook.
(24:31):
And they're only getting better because they're using AI.
And I just thought that because they're getting so much better,
you're seeing it in their quarterly performance, not
because they're using AI to likecut workforce.
They're using AI to make their product better.
And if you're a small business owner, you need to be using
Facebook and Instagram Meta ads.You're going to increase your
budget, you're going to be more likely to use it for the first
(24:53):
time and or you're going to increase your budget, your daily
budget. I was just talking to a guy, He
has a business, it's a home services business.
I don't want to out him. And he was like, yeah, I tried
to use Meta. It doesn't really work.
But let's let's say that it's a home services business that
washes windows. OK, let's just say that's the
business. It's like, yeah, I tried it.
I had an ad agency doing it, butit I didn't really see any
(25:13):
results from it. What would you say to somebody
like that? OK, this may be a terrible
analogy because I hate golf, butimagine someone's like, oh, I, I
hate golf. I went out on, I went to a golf
course with a club and I, I hit it and I sliced it.
So golf doesn't work. Like what did anyone like?
Did you ever take lessons? Like golf works for millions of
(25:33):
people. Like you sliced it once so you
don't like it so it doesn't work, Therefore it's broken for
everyone or your whole industry.Like dude, you can't just write
it off like that. He was using an ad agency that
was like, oh, I had an ad agencythat was doing my meta ads, my
Facebook ads, and I was like, how long did you do it for?
Did you like? Do you know how they were AB
testing it? And and this is, you know, me.
(25:55):
I don't know Jack about this stuff.
The stuff I know has basically picked up second hand from you.
And he was like, I don't really know.
I mean, they tested some stuff and I was like, were you in the
ad creative? Was it a video?
Was it a picture? Was it just text?
Like how were you actually usingit?
And obviously he didn't have anyanswers for me, but I've heard
repeatedly over and over and over founder LED Facebook ads
(26:20):
are the best converting ads to have somebody local who owns
that company and is advertising there.
And yet they're still, they're still coming.
Like this guy owns a home services business that washes
windows. You're telling me that people
needing window washing services aren't on Facebook?
They're not going to convert Like it's probably the best
place that they're going to be. You're going to have conversion.
Obviously they're always going to be different industries that
(26:41):
are better for Google versus Facebook or whatever.
I would say net of net, like a home service business is usually
going to be better on Google because it's higher intent
traffic. People are ready to buy right
then. But there are so many examples
of home services crushing it on Facebook.
You just have to do it the rightway.
You need instant form leads likeyou need videos, never pictures,
(27:04):
ever. You need to be focused on
planting seeds, not on converting right away.
Whereas with Google you want to convert right then because
they're hot, right? Now that's interesting.
You kind of think of more As forhome services brands, Facebook
as like a brand building or brand awareness campaign.
Or retargeting. You put a pixel on your window
cleaning website and then peoplefind it from all over the
Internet and then Facebook is going to like basically put a
(27:27):
little tracker on them for the the end of all time.
And then you can retarget your ads to the people that have
already shown interest in your website.
They've already been on your website.
So retargeting campaigns are oneof the most effective campaigns
because it's, it's high intent people that already know and
recognize you. But we need like 7 touches
before we convert. Why do you think it is so much
(27:48):
harder for small businesses? Not harder?
Why do you think it's so easy for them actually to say like
Facebook doesn't work? Are they just not testing
enough? Like, what's the threshold at
which you actually can be successful on Facebook?
They're probably just not desperate enough.
Like they have other customer acquisition strategies that are
working fine and good as the enemy to great right.
And so it's like they just don'treally need it enough.
(28:10):
Whereas if that were the strategy that they started with
or the marketing channel that they started with and really
took the time to learn it themselves.
Like I don't really suggest people hire agencies before,
like learning how to do it themself.
Like we hire an agency to be thesilver bullet.
But I like hiring agencies once I know enough to hold them
accountable and to actually knowif they're doing a good job or
(28:31):
not. Because it sounds like this guy
didn't know what questions to ask the agency to even discern
that. I had a buddy of mine, I was
just talking to you yesterday and we were talking about
something else, but he was like,you should hire an agency.
He's talking to me. He's like, hire an agency, but
tell them upfront. My goal is to fire you in three
months and I'd like you to loom everything that you do for me so
(28:52):
that I can learn how to do it. And I was like, dude, no
agency's going to take you on. He's like, you're telling me an
agency's going to refuse $10,000of work just because you're
being upfront with them. They're probably going to think,
oh, that guy's not actually going to do it, but at least
you're being upfront with them and you're, you're like
accelerating the learning curve while they're doing the work
that you need done anyways. And I, I just thought that was a
(29:14):
really cool kind of approach to it.
And yes, there probably will be some agencies that say no to
you, but I think you'll get moreyeses than no.
Yeah, All right. What do you think?
Please share it with a friend and we'll see you next time on
the Kerner office.
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