The LA Realtor Podcast
Each episode we'll bring you a new interview with a fascinating person in the world of LA real estate. We'll be discussing the latest trends, the local market, marketing tips, and much much more. Whether you're a brand new agent or you've been selling homes for decades, there's something for everyone. We're glad you found us and make sure you subscribe to get our episodes as soon as they drop.
Episodes
This week hosts Paul and Sara are joined by marketing expert, Matt Muscat of Treadstone Funding. We discuss how realtors can utilize events such as happy hours and hot dog eating contests to distinguish themselves in the market, and how the power of an event reaches far beyond the people who attend. We also cover some non-traditional marketing strategies like tailoring your outreach to your clients' specific needs, offering organiz...
This week, hosts Paul and Sara are joined by Jess Lenouvel, Founder of The Listings Lab. We discuss the different development programs The Listing Lab offers, the importance of developing a brand, and the difference between and hustle or hobby and a thriving business. We also chat about making both buyers and sellers feel understood, the psychology behind converting strangers into clients, and why the old ways of 'farming' may simp...
This week hosts Paul and Sara are joined by Deborah Razo of WREN (Women's Real Estate Network). We discuss how WREN has worked to establish a network of women in real estate to foster support, education, growth, and community. We chat about the various programs available through WREN, how to become a member (or just attend an event!), the importance of women standing together in a male-dominated space, and the many benefits of ment...
Hosts Paul and Sara are joined this week by David Balderston of RenoFi, a company dedicated to helping homeowners secure financing for their home renovations.We discuss how RenoFi evaluates and leverages the future value of the home to maximize available financing, they types of loan products available through RenoFi, and how they work with lenders in a brokerage capacity to connect clients with the best fit for their project. We a...
This week hosts Paul and Sara are joined by Kristi Cirtwill of HoarderHomes.com. We discuss the challenges of buying, cleaning out, and selling a hoarder home, how to approach this delicate situation with compassion and empathy, and the scenarios most commonly encountered in this niche industry. We also cover how realtors can work with experts like Kristi to help their clients reach the best outcome for their homes and their lives,...
This week hosts Paul and Sara are joined by the founders of Hey, Hi, Hello! Ryan McKinney-Bruskin and Lauren Jack. We discuss the many different types of curated gifts they offer, the importance of creating memorable and personal closing gifts for clients, and how branding can be used to enhance rather than overshadow a gift package. We also cover the rising popularity of automated gifts, how sending prospecting gifts is the modern...
Hosts Paul and Sara are joined this week by Bryant Brislin, land broker at the Hoffman Company. We discuss the differences between brokering land deals and residential properties, the potential soft costs involved, and what exactly constitutes available 'land.' We also cover infills vs. green fields, how to find and go after potential land deals, and the importance of redevelopment in the changing landscape of LA's real estate and ...
This week hosts Paul and Sara are joined by Marnie Blanco, Head of Industry Relations at Pacaso. We discuss this up-and-coming platform that allows buyers to share ownership of luxury second homes and how it can benefit agents. We cover how Pacaso partners with agents and the compensation involved, what shared ownership means for clients seeking vacation properties, and the logistics involved with scheduling, maintenance, financing...
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