This episode is extra special because it also falls on the occasion of the 10 year anniversary of ROOST Real Estate Co.Listen as Laci and I recap 2023 and layout my key initiatives for 2024 and beyond.
SHOW HIGHLIGHTS
Chris celebrates the 10-year anniversary of Roost, discussing the company's core values of being smart, passionate, supportive, and approachable, and how these have shaped the business's success.
Lacey and Chris talk about the importance of professionalism in real estate, emphasizing the need for knowledgeable people to surround investors, buyers, and sellers.
We navigate the challenges of trademarking and selecting a unique and legally available business name, sharing the story behind the naming of Roost Real Estate Co.
Chris reflects on Roost's commitment to serving a diverse clientele, including buyers, sellers, investors, and tenants, and the symbiotic relationship between property management and brokerage services.
We celebrate team accomplishments, recognizing individuals like Gretchen Mitchell for scaling the property portfolio and acknowledging the contributions of the marketing and education team during the pandemic.
Chris discusses the strategy to expand business through the initiative "Have I Earned a Five-Star Review Today?" and its impact on online reviews, particularly on Google.
We tackle the concept of streamlining the real estate listing process and redefining the role of a brokerage to support agents with innovative tools and strategies.
Chris outlines ambitious goals for Roost over the next five years, including scaling the agent network, doubling the door count, and amplifying the digital presence through content and book downloads.
We reflect on the challenges and rewards of the past year, embracing the philosophy of "be here now" and expressing gratitude for the team's efforts and the community's support.
Transcript samples provide insights into Chris's thoughts on creating a welcoming business environment and the initiatives for Roost's growth and expansion, highlighting the human element in real estate.
LINKS
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TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)
Chris: Hi, I'm Chris McAllister here with the
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