The Launch Gravy Podcast

The Launch Gravy Podcast

Launch Gravy is an online resource that fuses industry innovation, expertise, and education to help businesses launch products and features that clearly resonate with and delight their users. Our mission is simple but ambitious: to make product launches easier and successful for emerging and growing organizations. Each week on the Launch Gravy Podcast, we explore the intricacies of product management and marketing by interviewing industry thought leaders who bring fresh perspectives and actionable insights. Our podcast serves as a dynamic forum for ideas and discussions. By interviewing expe

Episodes

November 18, 2024 36 mins

Navigating Startup Marketing with Lucy Wang: Insights from Relational AI In this episode of the Launch Gravy Podcast, host Larry Weber speaks with Lucy Wang, Head of Marketing at Relational AI. Lucy shares her extensive experience in technical marketing across companies like Walt Disney, Microsoft, Amazon Web Services, and various startups in AI and cybersecurity. She dives deep into her role at Relational AI, detailing the compan...

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Diving into Product Management with GitHub's John Janego In the 9th episode of the Launch Gravy Podcast, host Larry Weber speaks with John Janego, a senior product manager at GitHub. They discuss John's extensive background in cybersecurity and developer tools, his transition into product management, and his role at GitHub. John elaborates on working with the GitHub supply chain security organization, specifically within t...

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Navigating Emerging Product Launches with Jeff Kelly In this episode of the Launch Gravy Podcast, host Larry Weber chats with Jeff Kelly, head of marketing for databases at Nutanix. Jeff shares his unique journey from journalism to tech marketing and dives deep into the challenges and strategies of launching emerging products in the enterprise sector. They discuss the importance of understanding different personas, internal sales ...

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Insights into Demand Generation and Growth Marketing with Amit Prakash In this episode of the Launch Gravy podcast, host Larry Weber interviews Amit Prakash, a seasoned CMO with extensive experience in demand generation and growth marketing. Amit shares his journey from his grad school days to working with leading tech companies like AWS, CloudFlare, and SurveyMonkey. The discussion covers key aspects of demand generation, such as...

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The Intersection of Data-Driven Strategies and Creativity in Product Marketing: A Conversation with Saoirse Hinksman In this sixth episode of the Launch Gravy Podcast, host Larry Weber interviews accomplished marketer Saoirse Hinksman, currently Sr. PMM at Apiiro, about her journey in marketing and the innovative approaches of Apiiro in the application security posture management (ASPM) space. They delve into the critical balance ...

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In the fifth episode of the Launch Gravy podcast, I connect with Robert Rhame, an ex-Gartner Research Director, and current Advisor at Lionfish Tech Advisors on Market Intelligence. Topics include Market Intelligence, Win-Loss Analysis, Competitive Intelligence, and Persona Development. We also discuss the importance of developing a culture of market intelligence sharing within the sales organization, and across the company as a wh...
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In the fourth episode of the Launch Gravy podcast, I sit down with Natacha Maheshe, Developer Programs Leader at Google. Natacha shares her experiences with product launches from both AWS and Google and her insights on product management and customer feedback. Natacha also digs into the importance of AI and how it is both accelerating her development, but also her customers (developers) at Google. We also discuss the importance of ...
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In the third episode of the Launch Gravy podcast, we talk with Elisa Velarde, Sr. PMM and Launch Leader at Veracode. Elisa shares her comprehensive insights and recommendations on launch planning and discusses the importance of the Product Manager, Product Marketer relationship. In addition, we discuss potential challenges that occur during the launch, such as slipping timelines and how to manage. Elisa Velarde: LinkedIn https://w...

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In the second episode of the Launch Gravy podcast, we chat with Doug Flora, Vice President of Product Marketing at EDB on a recent launch and re-imagining of EDB’s brand and product portfolio. We dig into why education is important as a part of a product launch, and Doug offers some insight into aligning brand and product to AI. Additionally, Doug offers some history on how he got into product marketing and the need to be continuou...

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In episode 1 of the Launch Gravy podcast, we sit down with Devin Maguire, Sr. Product Marketing Manager at ArmorCode to discuss a recent product launch he led in the Application Security (APPSEC) space and how AI played a role in the product. Devin also shares lessons learned from this launch and his overall product marketing experience. Devin Maguire: LinkedIn:   / devin-maguire-b751a346  

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