The Launch Plan Podcast

Why do clients NOT buy?
Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites.

Yet, we shoo them away when they c...

Have you ever wondered why some YouTube Ads work (and many don't)?
The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this question:

Should I run ads on YouTube and scale my course sales?

How many times have you bought something that’s not on your shopping list?
That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases.

But that's what humans do.
We are emotional beings. We tend to do a lot ...

Why do clients buy?
The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from spam ware"), a personal one, or a social one (like, "feel goo...

Are you trying to sell products or services?
For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, attention grabbing headlines to sell cures to esoteric diseases to &quo...

Do you have an online business, podcast, or a blog?
You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content with a blog or a podcast. And the last thing you want is mail from an attorney or a...

Are your Optin Pages converting enough?
Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place.

You ain't gonna make sales.
There's no history of a business t...

Is podcast guesting on your to-do list?
Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more clients. And you tried podcast guesting. You started pitching podcasts, but you do...

Is your podcast guesting strategy not working?
Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you.

Generating leads as a podcast guest is not just about the quantity.
This is more a qual...

Do you want to attract unlimited leads as a podcast guest?
Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you have probably encountered a challenge.

You don't get enough enga...

Do you want to start a podcast for business?
If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business.

You should stop thinking of creating a random show.
Instead, you need to ask the...

Do you want to start a podcast?
You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do here.

But you worry about not getting enough downloads or listener...

Do you struggle sending emails that get responses?
Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads?

Find people in the market.
Traditionally when you have to sell o...

Are you struggling with traffic or customers?
Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What if you don't have enough traffic or footfall?

Borrow traffic from s...

Are your lead magnets working well?
Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visitors? Maybe you are having the opposite problem - too many people download yo...

Are you giving your clients what they want?
Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold.

Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clien...