On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How?
It turns out that ‘quitting the hamster wheel’ was wrong.
You see it was never about the wheel (or getting off of it). It was always about the hamster.
A cute little hamster running inside a wheel is unforgettable. And if these rodents could see anything beyond the wheel, they would surely jump off it. But they don’t. Why?
Hamsters can’t see.
A hamster can only see a few inches past its nose. To make things worse, they are colorblind too. And that’s the reason why hamsters don’t get off the wheel. Even if they want, they don’t know they can.
We are like hamsters too.
Whether launching a personal brand, an online course, or a business, we knowingly start running the ‘hamster wheel of launch.’ And once we are in, we keep running (like Tom Cruise), creating an online course, creating content with a podcast or blog, posting on social media, rinse, and repeating.
And then kicks in the Sunk Cost Fallacy.
After months of running the ‘hamster wheel of launch,’ we aren’t ready to abandon the ‘strategy.’ Strategy? Or did you have a plan in the first place?
Because the formula for failure is to have a strategy without a plan.
And when you have a plan, you are no longer a hamster.
For one, you can now see well beyond a few inches past your nose! But more importantly, a plan allows you to visualize the exact steps to your goal.
The Launch Plan podcast is about the plan and strategy.
Sure, we do talk about tactics too. But even the tactics are in the context of the plan and strategy. Every episode is designed to be actionable and hence covers one crucial idea or topic.
Zero fluff
This podcast is not an interview-fest. We bring on experts only when required. But most time, it’s just you and me (and my undivided attention to help you).
The podcast is not a pitch-fest either. You’ll only hear me talking about my business in the last 2-3 minutes. The Launch Plan podcast is a marketing podcast, and I do this because it helps me grow my business. You will hear me share updates on my business, and I promise to keep this extremely useful to you.
Tiny bites
Eating a giant Big Mac can sure be satisfying and full. But a full stomach is a good recipe for a nice siesta. But that’s not why you’re here. Every episode is actionable and hovers around the 20-minute mark. Think of each episode as one bite of a Big Mac. Just enough to get you acting on the next step of your plan.
Download the Launch Plan Workbook:
https://designyourthinking.com/launch
Get your 90-Day Marketing Plan:
https://designyourthinking.com/plan
Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Download the Launch Plan Workbook:
designyourthinking.com/launch
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.