Are you giving your clients what they want?
Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold.
Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clients, this episode is for you.
Six elements are all you need.
Small businesses and solopreneurs spend valuable time asking the wrong question about lead magnets. What lead magnet works best? Should I create a checklist? Or, should I create an ebook? Or, should it be a course? These are the wrong questions. Because any of these lead magnets could work.
The question you should be asking is this: what elements should a good lead magnet be based on? If you're asking this question, this episode is for you. Because in this episode, you'll learn six steps that will help you infuse six vital elements into your lead magnets. This cocktail is powerful, and will instantly turn your lead magnets into client-attracting-machines.
Complete your learning with our workbook.
We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.
Download the Launch Plan Workbook:
designyourthinking.com/launch
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designyourthinking.com/plan
Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Download the Launch Plan Workbook:
designyourthinking.com/launch
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Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com