Are you giving your clients what they want?
Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold.
Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clients, this episode is for you.
Six elements are all you need.
Small businesses and solopreneurs spend valuable time asking the wrong question about lead magnets. What lead magnet works best? Should I create a checklist? Or, should I create an ebook? Or, should it be a course? These are the wrong questions. Because any of these lead magnets could work.
The question you should be asking is this: what elements should a good lead magnet be based on? If you're asking this question, this episode is for you. Because in this episode, you'll learn six steps that will help you infuse six vital elements into your lead magnets. This cocktail is powerful, and will instantly turn your lead magnets into client-attracting-machines.
Complete your learning with our workbook.
We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.
Download the Launch Plan Workbook:
designyourthinking.com/launch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Download the Launch Plan Workbook:
designyourthinking.com/launch
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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