Do you want to start a podcast?
You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do here.
But you worry about not getting enough downloads or listeners.
Or is that the right way to measure your podcast? Just because everyone talks about download numbers doesn't mean that's the right yardstick to measure a podcast. When I started my first podcast, the show made over quarter million downloads, and yet it made negligible impact to my business (until I fixed it). Today, we don't focus on numbers. Because we have something better to measure. Dollars.
So what is the right way to start a podcast today?
The answer is the same as what it used to be even a decade ago. Focus on serving one specific audience and over-deliver. In this episode of the podcast, you will learn:
Download the Launch Plan Workbook:
designyourthinking.com/launch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch
Get your 90-Day Marketing Plan:
designyourthinking.com/plan
Download the Launch Plan Workbook:
designyourthinking.com/launch
Dateline NBC
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.