The Launch Playbook

The Launch Playbook

The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.

Episodes

August 9, 2022 37 min

Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures.

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Get The List Playbook: https://www.saravartanian.com/list-playbook

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Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers.

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Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


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Instagram: https://www.instagram.com/saravartanian...

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Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.
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Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/...

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Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravarta...

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Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Fa...

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Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.f...

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Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://www.instagram.com/saravartani...

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Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://w...

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Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


S...

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Wondering how to use reels in your launch marketing plans? Laura Bitoiu of B Squared Social has ideas to help you get started and what to avoid if you want to grow your business with Reels.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


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Natalie Bullen, a wealth and money mindset coach and the owner of Unapologetic Wealth, discusses the common practices and mindset issues keeping business owners from reaching the next level in their business.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay...

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Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https:...

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Planning your calendar of promotions and launches? Check-in with your business to see if you are missing any of these top five emails sequences from your current stack and make a plan to incorporate them in–doing so can boost your email open rates, and help you fill up your next launch with perfect for your offer clients.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: h...

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April 11, 2022 41 min

Focusing on joy is not the first thing we think of when it comes to launching, and after the past few years it may feel like some of the joy has evaporated in business too. Lianne Kim, a business coach and founder of Mamas & Co., shares how to emphasis joy while still building a business  that hits your launch and impact goals.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playboo...

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There comes a time when you want to leave behind the beta launches and Google Doc sales pages and level up your launch assets. Christine Lieu, shares how to create cohesive branding for your next launch and when it's time to level up your brand graphics.

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As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us all to succeed, it’s not uncommon to question how our services and our help are really different from anybody else out there? That's where creating a signature framework comes in and our...

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March 8, 2022 32 min

Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience.

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We’ve all heard the advice to charge what you’re worth, and we’ve all looked at competitors sites to try to figure out what price works best, but there is a more effective way to determine the cost of your offer and that's where business coach, Lara Wellman, comes in. She shares her best tips for pricing your offer so that making sales feels less complicated and never gross.

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Jordan Gill, an operations consultant and founder of Systems Saved Me, shares her best strategies for launching your VIP day and gives us the details on how her and her team launch their Done in a Day conference.

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Webinars give you the opportunity to present a program offer to a perfectly primed audience excited to learn more, but what if making the pitch leaves you stuck in perfection mode or feeling yucky about selling? Our guest, Heather Sager, a speaking coach and trainer who helps online entrepreneurs joins us to share how her top strategies to overcome perfectionism and sell with ease.

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