The Launch Playbook

The Launch Playbook

The weekly podcast hosted by Sara Vartanian for service-based business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.

Episodes

July 21, 2021 43 min

Since we're heading into summertime I'm taking an energy break. Time away, to a cottage on a lake. After my recent launch of the Launch Playbook Club, I thought it was a perfect time to bring back one of your favourite episodes to reflect on how to have a launch that respects your energy with Tasha Booth.

See, launching has a kind of a bad reputation for demanding more of us than we want to give it, but the truth is, that...

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Do the words launch runway make you feel exhausted?

Yep, I get that. But, if you're ready to commitment to one piece of core content each week on a podcast, this episode is your cheat sheet to leverage your efforts and use your podcast to build excitement for your launch.

A podcast is also a great way to start shifting perspectives so the people you'd love to invite into your program start reframing how it's possible to...

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June 30, 2021 7 min

In this solo episode, I'm spilling 5 ways to boost your email list growth using your lead magnet. Focus on this during your pre-launch phase.

Links:
Sara's Custom IG Landing Page: https://www.saravartanian.com/insta

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work...

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In this episode, I'm talking about ways you can add human connection into your launches and offers, because that what's at the heart of all good launches–ones that serve the people who go through them and ones that also build your bank account. Get out your notebooks because I'm sharing more than a dozen ideas to create a scaled offer that still allows plenty of opportunities for connection.

Links:
Think Tank Mastermind: ...

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June 9, 2021 10 min

In today's solo episode, I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps.

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay...

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In this episode, I share the reasons I started The Launch Playbook Club, and how I decided what to include in this group program. You'll also hear from five members who recorded their feedback around how the Club has helped them launch.


Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.sar...

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In this solo episode, I'm talking about why we need to reframe our thoughts on using guarantees, visuals and payment plans for your offers, and instead, use empathy to consider why your would-be clients and members may need these to overcome their objections to purchase.


Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The La...

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This episode gives you a sneak peek into one of the monthly trainings in The Launch Playbook Club. Your messaging matters most when it comes to sales. That's why knowing how to use voice of customer research helps you convert and sell more of your offers. In the clip of the messaging training, learn what type of information helps you refine your message.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-play...

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May 12, 2021 7 min

This short episode is your friendly reminder to #justlaunchit. Don’t overthink it. Try not to worry about having everything ‘perfect’. Don’t stress yourself trying to follow a rigid launch formula. Just… launch it.


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-m...

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Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell.

This episode talks about where most lead magnets go wrong (what to avoid), what effective lead magnets do, and 4steps to creating your own irresistible lead...

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It turns out there’s a biz lesson to be learned from all this pandemic, late night TV. When you’re in launch mode, you need to be thinking about the journey you’re taking your audience on. How are you keeping them excited as you progress through the stages of your launch? And how do you serve them up content they’ll specifically love?
The answer? Be more like Netflix.

Work with me:

Get The List Playbook: https://www.saravartanian.com/...

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If you're tired of following 'typical' launch plans, creating slide decks for webinars or just done with feeling like you have to show up as a "Serious Smart and Fancy Person" to sell your offer, this is the episode for you. Listen to Hillary and I talk about having more fun with your launches, and why Hot Seats may be the thing that makes you (and the people you want to work with) love launching again.

Hillary W...

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Learn where service pages go wrong, what makes an effective VIP Day service page, and 5 steps to follow to write an irresistible service page that sells your VIP Day offer.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://www.ins...

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This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up.

Learn more about Tasha and her launch agency at https://thelaunchguild.com/


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-...

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This week I'm sharing a strategy I've only taught in high-level masterminds or to private launch clients. It's how to use a free lead magnet to bring you 5-figures in sales using a counter-intuitive strategy that helps you get to know what people really want from you.⁠

In this week's episode, I spill exactly how I used this strategy myself and how it led to 75k in business⁠, what taking an unscalable approach to lis...

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Customer interviews are one of the most misunderstood forms of customer research (and the most hated). But if you can get them right, they'll not only make writing your sales copy a breeze, they'll get your powerful results.

In this episode of The Launch Playbook Podcast, I'm joined by Nicola Moors, a copywriter and former crime journalist who spills the secrets she learned for successfully getting people to open up to h...

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Build a solid funnel from Day One by following my "Oh Em Gee, You Get Me" list-building funnel roadmap.

Today's episode of The Launch Playbook Podcast is a step-by-step training so you know exactly what goes in your funnel and why it matters. Tune in to learn the 7-steps to a solid funnel, how to skip a common mistake that can cost you sales, and the five emails you want to include in your welcome sequence.

Like this trai...

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You're launching offers into the world, creating amazing assets and sharing your brilliance...but is your I.P. protected? In this episode, Intellectual Property lawyer, Kristen Roberts, is sharing what online business owners can do to protect their assets and how to use your I.P. to make more money.


Want to read more about this episode? Go to https://www.saravartanian.com/blog/08


Work with me:

Get The List Playbook: https://www.sa...

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This episode I'm joined by The Launch Playbook Club member, Lily Horbatiuk, who is a certified sleep consultant. Lily took her signature 1-on-1 process and turned it into a course. Here we're chatting about how getting copy coaching and strategy as she DIY'd her second launch helped improved her results.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club,...

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October 28, 2020 17 min

In this episode, I'm sharing four lessons I've learned after working on dozens and dozens of client launches and my own, over the last few years as a launch strategist and copywriter. These lessons aren't about a specific plan to follow but they’re equally important to the success of your first or next launch.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook...

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