Starting a small business & don't have the budget for a big marketing campaign?? That's just where design experts Beau & Liz Perra found themselves with the launch of their laundry delivery service, Lotta's Laundry. In this episode of The Laundromat Millionaire Show, learn about the guerrilla marketing strategies they implemented, which ones worked, which ones failed, and advice on how to build your brand in your community on a minimal budget.
Referenced Links:
Our Sponsor: H-M Company Drain Troughs: https://www.draintroughs.com
Our Advertiser: Magazine Jukebox: https://magazinejukebox.com/
Lotta’s Laundry Service: https://www.lottaslaundry.com/
Lotta’s FB: https://www.facebook.com/people/Lottas-Laundry/
Lotta’s IG: https://www.instagram.com/lottaslaundry/
Beau & Liz IG: https://www.instagram.com/beauandliz/
Our Website: https://www.laundromatmillionaire.com
Our Online Course: https://dave-menz.mykajabi.com/sales-page
Our Youtube channel: https://youtube.com/c/LaundromatMillionaire
Our Podcast: https://laundromatmillionaire.com/podcast/
Our Facebook: https://www.facebook.com/laundromatmillionaire/
Our Facebook Group: https://www.facebook.com/groups/laundromatmillionaire
Our LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/
Our Instagram: https://www.instagram.com/laundromatmillionaire/
Our laundromats: https://www.queencitylaundry.com
Our pick-up and delivery laundry services: https://www.queencitylaundry.com/delivery
Our WDF & Delivery Workshop: https://laundromatmillionaire.com/pick-up-delivery-workshop/
LaundroBoost Marketing Company: https://laundroboostmarketing.com/
Suggested Services Page: https://www.laundromatmillionaire.com/services
WDF & Delivery Dynamics: A Complete Business Blueprint: https://laundromatmillionaire.com/wdf-delivery-dynamics-a-business-blueprint/
Canva: https://www.canva.com/
Timestamps
00:00 Episode 93 Intro
02:14 Beau & Liz’s Journey into the Laundry Industry
07:27 Being seen as a Commodity vs the Value of your Service
11:04 The Competitive Landscape & Preconceived Notions
11:41 First Steps of Starting the Laundry Service
15:20 Cheap Marketing Techniques
19:25 Using Social Media to Connect through Your Story
23:27 The First Orders
25:36 Business Operations Six Months In
26:46 Plans for the Future of the Business
29:04 Pricing Structure
33:09 Budget Marketing Strategies Successes and Failures
41:48 Final Thoughts and Contact Info
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