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In this episode, Danny Decker breaks down a massive shift heading straight for solo and small law firms in 2026: consumers are turning away from traditional Google searches and increasingly relying on ChatGPT and other AI search platforms to find and hire attorneys. Danny shares real data from Spotlight Branding clients, explains why this shift is accelerating, and lays out exactly what firms must do to position themselves to be recommended by AI search engines. If you want your firm to stay ahead of this industry-wide change, this episode shows you where to focus now.
📌 Key Takeaways:
- Why consumer behavior is rapidly moving toward AI-based search
- How ChatGPT is already influencing how people choose lawyers
- The two essential actions law firms must take to get recommended by AI search platforms
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Episode Transcript
Alright, looking forward into 2026, there is a
really big shift happening inconsumer behavior, and that is
the growth of Chat GPT and theseother AI search platforms.
We see the data all the time.
Um, the amount of people thatare transitioning from
traditional Google search topreferring Chat GPT is really
(00:22):
massive.
And yes, people are looking forand hiring lawyers through Chat
GPT.
We see this every day talking toour clients, we see it in their
data.
Lawyers can get clients throughChatGPT.
That is going to accelerate bigtime in 2026.
So if you are looking for asmart marketing shift in 2026,
(00:43):
I'm not saying you should stopdoing things that are working
for you.
If you're advertising on Googleand that's working for you, keep
doing it, right?
We're far from the days ofGoogle being dead.
But if you are looking for newopportunities and an opportunity
to get ahead of the curve,market to get yourself
recommended when somebody inyour market asks Chat GPT for a
(01:04):
law firm recommendation.
We at if you go to our website,spotlightbranding.com, we've
created a free resource,something like how to get leads
and clients from Chat GPT.
Go download it.
It'll break this down in more inmore length than I'm gonna try
to do in this video.
But bottom line, you want to becreating content that is
genuinely, legitimately valuableto your prospective clients.
(01:26):
And you want to prioritizegetting your clients to say nice
things about you online, right?
Whether that is leaving a Googlereview, a Facebook review, or
just making a social media post,tagging you and thanking you for
the work you've done for them.
You want these two things inplace.
You want quality content,legitimately helpful content
being published on your website,and you want other people,
(01:48):
preferably clients, saying nicethings about you on the
internet.
Get those two things happening,you give yourself a really good
chance to get recommended by AIsearch platforms.
Again, go tospotlightbranding.com, download
the uh the free resource.
I think it's again, I think it'scalled How to Get Leads and
Clients from Chat GPT.
It goes into a lot more depth,but that's the number one shift
(02:08):
I will be making looking towardsthe new year is position
yourself to get recommended fromthe AI search button.
SPEAKER_00 (02:15):
The Law Firm Marketing Minute is brought to
you by Spotlight Marketing andBranding, where we help solo and
small law firms get more clientsand better clients.
If you want more details, visitGrowMyLaw FirmFlan.com.
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