Clarity Beats Cleverness Every Time

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Law firm ads full of clever wordplay might sound fun—but they’re often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

📌 Key Takeaways

• Clever slogans often attract the wrong types of cases.
• Clear messaging filters out unqualified leads.
• Saying exactly what you do makes your firm more referrable.

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Episode Transcript

Speaker 1 (00:00):
A lot of law firms like to use cleverness when it
comes to their advertising.
You know where it's like somesort of slogan.
I'm not even talking about theones that are like oh, I'm the
hammer, you know what I mean.
There's so many hammers outthere, so many hammers.
But I'm just like you knowoverall, like they use like
their names or something likethat to.
You know, one of the ones it'snot on the list here, but one of

(00:22):
the ones that I see a lot herein North Carolina is the Morgan
Morgan.
Oh, they're everywhere.
Dude, size matters, yeah, likeobviously you're funny dude.
Yeah, but like let's speak towhy clarity beats cleverness
when it comes to law firmadvertising.

Speaker 2 (00:39):
Yeah, you just want to make sure that people are in
the right spot, sure, and youknow cause.
I mean how many times and I hearthis still a lot too is just
like, yeah, I just have allthese people calling me, asking
me to do things I don't reallydo or I don't like to do, and
it's like, well, all right,what's your messaging putting
out there?
Like, are you putting it outthere that you're just kind of a
door lawyer, that you're justinviting everyone in, or is your

(01:01):
messaging also repelling peopleBecause that's important too
the wrong people, right, likeyou know, yes, your message
wants to clarify who you are,but at the same, you know, on
the other side of that coin, youwant to repel people, you want
to make sure that you filter outa lot of the stuff that you
don't want to deal with, and soyou know, I think so many people
and I think a lot of lawyerstake this for granted just

(01:23):
because they're in this worldall the time, and so they know
the nuance and thedifferentiation.
But I think most people justassume that, oh, you're a lawyer
, you do everything.
Yeah, you know.
Oh, I got a traffic ticket andI need a divorce and I should
probably get my last will andtestament written up.
I could probably just go to thesame guy, yeah, you know, and I
mean there are probably lawyersout there who do that, but that

(01:44):
you don't have to go to thesame lawyer who does that, just
like you don't go, you don'thave to go to the same doctor
for your gout, your highcholesterol and your, you know,
torn ACL.
They all, they all do differentthings.

Speaker 1 (01:59):
Thanks for listening to today's preview from this
week's episode.
If you would like more clientsand better clients for your law
firm, go to growmylawfirmfastcom.
That's growmylawfirmfastcom,and get started today.