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📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is your tactical guide to dominating online visibility before your competitors figure it out.
📌 Key Takeaways
- Learn the 5 essential steps to boost your firm’s visibility on AI platforms and search engines.
- Discover how to turn FAQs into SEO gold across blogs, video, and social.
- Find out why your Google My Business profile may be quietly costing you clients.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Episode Transcript
One is make sure your social profiles, including
Google My Business, haveconsistent, accurate contact
information.
Two is use your social mediachannels actively.
Okay.
You should be posting regularlyand you should be including
links back to your website,right?
This is a way to increase theamount of links you have
pointing to your website.
(00:21):
Three, you should be regularly.
I would love for you to do thisonce a week, once a month kind
of at minimum.
Publish blogs that are answeringthe top questions that your PNCs
are asking.
So you should be publishingblogs that are answering the
questions that your PNCs areasking.
And remember what Dylan saidabout formatting.
(00:42):
Put the question in theheadline, give a little
executive summary, then writethe blog.
Okay.
Um, you should be creating FAQstyle video content and social
media content.
Take the same list of questions,right?
Download the PDF that Mike justshared, take that same list of
questions, write a blog entry,then create a social media post,
(01:04):
then pull out your phone andcreate a 30-second video
answering the question.
Okay.
This is how you get your contentout there indexed on ChatGPT,
Grok, Gemini.
Okay.
This is how you do it.
You create the content.
Okay.
You gotta ask clients forreviews.
I know a lot of you have beendoing this.
Um, it's always been thatimportant.
(01:25):
If anything, it's even moreimportant.
Ask your clients for reviews.
Okay.
Um create web page content thatspeaks to your ideal clients.
We talked about this.
This is really important.
Your home page, your about page.
You should make it very clearwho the best clients are that
you want to attract to your lawfirm.
You should create resources forthem.
(01:46):
You should speak to them, right?
That then chat GPT is gonna knowwhat types of people should be
recommended your way who aregoing to be good clients for
your firm.
SPEAKER_00 (01:56):
The law firm marketing minute is brought to
you by Spotlight Marketing andBranding, where we help solo and
small law firms get more plansand better clients.
If you want more details, visitGrow MyLaw firms.com.
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