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📈 How law firms actually grow without touching a single ad dollar.
In this episode, John Hinson — the original host of the Law Firm Marketing Minute — breaks down how solo and small firms can expand their audience organically by leveraging networking, referral sources, and consistent top-of-mind marketing. John shares how modern touchpoints like email newsletters, social media, podcasts, and co-promotions let you access entirely new audiences without ever paying for advertising. It’s a simple strategy… but almost every lawyer underestimates it.
📍 Key Takeaways:
- How organic audience growth actually works for law firms
- The overlooked “virality effect” inside your referral network
- Why consistency beats ad spend every single time
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