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November 18, 2025 • 2 mins

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💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their jobs," this episode is your wake-up call.

📌 Key Takeaways:

  • Why financial goals don’t inspire your team (and what does).
  • The exact questions to ask your team to drive buy-in.
  • How to keep your vision alive in daily conversations.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Let me get something really clear.
A vision is not a missionstatement.
A vision is not a financialgoal.
Your team members don't care howmuch money you want to make.
They don't.
That's not that's not a vision.
A vision is something that theycan feel, something that they
can listen to and see themselvesbeing a part of, something
that's highly visual.
And Cameron Harold actuallyleads you through that process

(00:22):
in the book, Viv and Vision.
Once you've got that written andyou've got it all written up and
it's highly visual, and you canyou feel emotionally attached to
it, that's when you share itwith your team.
But what's required for a teamto buy into your vision is the
ability to have a discussionabout it.
So whenever I brought in a newidea or whenever we we redid our

(00:46):
vision, I would always take myteam through a list of
questions.
And that list of questions arewhat excites you about this
vision?
What doesn't excite you aboutthis vision?
What do you feel like you needto learn, or new skill you need
to learn in order to help uswith this vision?

(01:07):
Where do you think this visioncould go off the rails based on
past experiences?
So you create this conversationaround the vision where people
can actually express what theylike about it, what they might
not like about it, whatquestions they have about it.
And then you finally ask them,where do you see, where do you
see yourself playing a part inthis vision?

(01:28):
Because you may be reallysurprised the answers that you
get from your team members aboutwhere they see themselves
playing a part in the vision,because you see them one way,
but they see something verydifferent.
And what happens is you gettotal buy-in.
You get 100% buy-in on thatvision.
Now, then your role switches totalking about the vision

(01:48):
constantly.
So on your Monday meeting, yourweekly meeting, you're reading a
piece of the vision, vision andsaying, guys, how do you think
we're doing?
You know, getting, you know, arewe on the right path?
Are the things that we need tochange?
You're constantly focused onthis is what's going to get us
to our vision, and this is notwhat's going to get us to our
vision.
So you're in charge of the focusof the organization.

SPEAKER_01 (02:11):
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