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July 7, 2025 • 2 mins

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🔥 Writing copy isn’t about sounding smart—it’s about sounding right. In this episode, John and Mike dig into why so many law firms are missing the mark with bloated content that talks at people instead of connecting with them. You’ll learn why clarity crushes cleverness, how to focus your messaging on clients (not colleagues), and what actually makes someone take action when they read your stuff.

📌 Key Takeaways

  • Shorter, sharper copy often leads to more conversions.
  • Writing for clients requires understanding their pain, not impressing your peers.
  • The best-performing content speaks directly and solves real problems fast.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Something that I struggle with a lot and I'm sure
someone in the audiencelistening probably does as well.
Hopefully so I'm not the onlyone is that I add too much fluff
to the copy that I create.
There's a reason why Eddie,who's another writer, creates
our social media captions, but Icreate the media itself,

(00:20):
because he's just able to finetune it so well media itself
because he's just able to finetune it so well.

Speaker 2 (00:27):
Yeah, Well, I think if you're, if you're trying, it
depends on what the purpose ofthe copy is, especially like on
the ad side or the social mediaside is right.
Like if you're just trying toinform and engage and all that,
like you know, you can get awaywith some longer copy.
But if you're trying to convertand you're trying to grab
people's attention right out ofthe gate and get them to take
action, you need shorter copy.

(00:49):
But that's so hard to do yeahbecause you have so much that
you want to try to convey butyou probably only have 30, 30,
45, 60 characters to do it andthat's like only a few words,
yeah, and that's really, reallydifficult and then on top of
that, you also have theirattention span too.

Speaker 1 (01:07):
So it's like you you only have so many characters,
but on top and then on top ofthat, you only have their
attention for so long, I thinkthe.

Speaker 2 (01:14):
The key is try to understand your audience's pain
point.
You know, and especially forlawyers, that's a big thing
because, again, I I still talkto so many lawyers who are like,
well, I want to make sure thatmy colleagues, you know, like
this content, that it speaks tothem and it's like, respectfully
, man, like I am not trying totalk to them, yeah, they're not

(01:35):
hiring you.
Yeah, you know, and you knowyou can play devil's advocate
and be like, well, yeah, but mylawyer colleagues are the ones
who send me the most referrals.

Speaker 1 (01:43):
Cool.
They're not sending youreferrals because of your blogs.
They're sending you referralsbecause they know you do good
work, right.

Speaker 2 (01:50):
And guess who's going to then vet you and read your
content to make sure that thatmakes sense for them to hire you
.

Speaker 1 (01:57):
Thanks for listening to today's preview from this
week's episode.
If you would like more clientsand better clients for your law
firm, go to growmylawfirmfastcom.
That's growmylawfirmfastcom,and get started today.
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