One Blog Strategy That Will Be Critical in 2026

Did you like this episode? Dislike it?

In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more than those still writing for algorithms. It’s a short, sharp insight every small firm needs as they prepare for next year’s competitive landscape. 

📌 Key Takeaways:

• Why AI search is replacing traditional SEO faster than expected
• What type of content AI tools actually pull into their answers
• How human-focused blogs will outperform keyword-optimized posts in 2026

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

Episode Transcript

SPEAKER_01 (00:00):
What is the point of getting to the top of Google
with a blog entry if that blogentry uh sucks?
And and a lot of people find it,but nobody likes it, so you
didn't do you didn't reallyaccomplish anything.
But what's funny is with theemergence of Chat GPT and AI
platforms like Gemini and Grokand others over the last few

(00:23):
years, we've we talked, I thinka couple weeks ago, Mike, about
sort of the big shift that'shappening where consumers,
depending on what studies youlisten to, anywhere from like
10% to as much as 50% ofconsumers are preferring um an
AI search tool over atraditional search engine,
right?
And so the way people findlawyers is changing.

(00:46):
And what's really funny, and thereason I say this is like a full
circle moment, is because thetype of content that we've been
advocating for kind of all alongis all of a sudden really,
really, really important forChat GPT and these AI platforms.
Because they are not looking forum, you know, blogs that are

(01:08):
crammed with SEO phrases andthat are optimized to just make
sense to Google spiders, but notreal humans.
Yeah.
They are looking for genuinelyvaluable content that's useful
for humans.
Yeah.
And so as we like are nowthinking about AI and how to
optimize for AI and help lawyersget found through Chat GPT, it's

(01:28):
refreshing because you know, wesort of planted our flag from
the beginning on you should bewriting for humans and creating
content for humans.
And lo and behold, that's thetype of content that performs
really well on ChatGPT and otherAI.

SPEAKER_00 (01:43):
The Law Firm Marketing Minute is brought to
you by Spotlight Marketing andBranding, where we help solo and
small law firms get more clientsand better clients.
If you want more details, visitGrowMyLaw Firmfast.com.