Repel Bad Leads With Smarter Content

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Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

📌 Key Takeaways

• Great content attracts ideal cases and filters out the rest.
• You don’t have to serve everyone—focus your messaging with intention.
• Your niche should guide the stories, services, and pain points you highlight.

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Episode Transcript

Speaker 0 (00:00):
What do you want to attract, like?
What kind of cases do you wantto really push for and take on
right now?
And that's the kind of contentthat you want to put out there.
So again, let's take estateplanning, for example, or no,
someone is already divorced andthey need to modify the judgment

(00:27):
after the fact, whatever thecase is right.
Well, if you want to be knownfor all of those things within
family law, great, all right.
Let's focus on that.
Right, people are coming to youfor traffic tickets.
We don't want that.
We're not going to talk abouttraffic tickets, so we're not
going to post about that, that.
But you want to be known as afamily lawyer.
And let's say you hate doingdivorces because divorces bum

(00:49):
you out.
I get it.
I mean, I don't like.
That's eddie's thing, but notme.
Um, he's on vacation right now,so he can't join us.
Exactly, yeah, we can't talktrash gosh.
This would have been the oneepisode where eddie doesn't
mention his divorce, and then Imentioned it for him.
Oh, it's a disease at thispoint, anyway.
So, but let's say, let's say youdon't want to be known for

(01:10):
divorces, you want to be knownfor adoptions or helping people
post judgment, whatever the caseis, that's the concept that you
focus on and those are the painpoints that you address, right?
And it's like oh, you know,your new blended family, let's,
you know, really make itofficial.
And let's, you know, get thatadoption process going.
Yeah, the original judgmentdoesn't work for you anymore.
You had a change in your careeror you lost your job or

(01:32):
whatever.
Let's work to make it fair foryou again.
Right?
So it's it goes both ways andit does both things at the same
time.
Right, you're, you're repellingthe people aren't going to need
your services, but you're alsodoing a lot to attract the
people that you do want to workwith.
Thanks for listening to today'spreview from this week's
episode.

(01:52):
If you would like more clientsand better clients for your law
firm, go to growmylawfirmfastcomthat's growmylawfirmfastcom and
get started today.