What’s the Most Powerful Marketing of All? This Is

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🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts.

📌 Key Takeaways:

• Why social proof builds instant trust when ads fall flat.
• How to turn client wins into credibility gold without sounding salesy.
• The psychology behind why people choose you — not just any lawyer.

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Episode Transcript

Speaker 1 (00:00):
We talk about social proof.
You brought up referralsearlier.
Referrals are huge for lawfirms.
The social proof is like out ofthis world.
With referrals, I mean you say,hey, you have this problem.
This guy or this gal solved itfor me.
Go to that person.
That's huge right.
So social proof is somethingthat should definitely be worked

(00:21):
into, especially for law firms.
Unfortunately, there has beenthis mainstream idea that
lawyers are just not trustworthy.
I don't know where that kind ofcame from.

Speaker 2 (00:35):
They're right up there with advertisers.

Speaker 1 (00:38):
Yeah, we're up there with you, we are with you.

Speaker 2 (00:43):
I said that there's a barrier there that definitely
needs to come down.

Speaker 1 (00:47):
Yeah, so social proof is is is a terrific, terrific
way to do so.
I mean, I said before that 97%of consumers read reviews before
they buy anything, and yes,that's across the board.
But heck like having havingyour, your, your testimonials
just up on your website, or evenputting your testimonials up on

(01:07):
your social media, havingsomeone guest if they want to
Obviously, if they want to beanonymous, obviously you can't
do anything about that.
But having somebody just kindof get onto a video and say, hey
, this is what this law firm didfor me and I'm very happy about
it.
That goes such a long way.

(01:28):
And also because people likeresults, obviously, but people
like and enjoy watching videosthat have the results that they
want.
Look how many gurus are outthere not to switch industries
here.
But look how many fitness gurusare out there not to switch
industries here.
But look how many fitness gurusare out there, right, and
there's so, so, so many of them,right.

Speaker 2 (01:51):
And all of them are in good shape, or they should be
.
I mean it's like yeah, you'renot, why would you not?
Yeah, that's.

Speaker 1 (01:57):
Yeah, but the thing is that people attach themselves
to one of them.
Maybe it's their personality,maybe it's like they share the
same morals, whatever the caseis, but if I was to follow a
fitness guru, it woulddefinitely be somebody who looks
like like has the build that Iwould want.
Because there's differentbuilds right.
There's the big muscular, likethe body weight competition kind

(02:20):
of build.
There's also, like, the moreskinny kind of you know.

Speaker 2 (02:24):
How dare you?
Yeah, I'm wiry.

Speaker 1 (02:27):
The wiry build, and so you know you have to just go
with what you want.
So that social proof that thatresults is huge.
Thanks for listening to today'spreview from this week's
episode.
If you had any thoughts on it,please leave us a review.
We would greatly appreciate it.
Don't forget if you love yourlawyer friends, let them know

(02:50):
about the Law Firm MarketingMinute.
We'll see you tomorrow.