The Lazy CEO Podcast with Jane Lu

Stanley Henry didn’t build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.

Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.

You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to ca...

Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.

Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understandin...

How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.

These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral...

Struggling with your first hire? You’re not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah’s business, Pinc Wellness.

Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, ...

In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia’s largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.

But it didn’t come without challenges. Melanie shares how her very first spa almost didn’t open after the council mistook...

This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguise...

What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.

In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family’s multi-million dollar produce business n...

This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy’s business, Antico - a vintage-inspired homewares brand.

With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she’s stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues in the US?

Ja...

What do you do when your own employee starts stealing your clients… and your entire business model? If you’re Katelin Gregg and Ella James, you put on matching suits and handle it.

But that’s just one chapter in the wild story behind Fayshell, Australia’s first membership-based skincare clinic. Launched in 2022, Fayshell was built on a simple but disruptive idea: make good skin accessible through consistency, not one-off facials...

Doing it all on your own? It’s overrated.

This week, Jane sits down with Kelly McCarren - marketing consultant, beauty expert, and co-host of You Beauty - to talk about why going solo isn’t the flex we think it is.

From business to friendships to life in general, they unpack how building a strong support circle can change everything and why it’s one of the smartest (and most underrated) moves you can make.

Plus, they ...

This episode dives deep into a story that starts long before today’s guest was even born - one of resilience, reinvention, and the legacy of pubs, people, and a little chaos.

Jane sits down with Elliot Solomon, CEO of Solotel Group, a fourth-generation hospitality leader whose family fled Russia during the pogroms and ended up building one of Australia’s most iconic venue groups - behind The Sheaf, The Clock, Opera Bar, Chiswick, Ar...

Not all advice is good advice. Especially when it’s trying to make you blend in.

In this solo episode, Jane gets real about the well-meaning (but completely off-brand) advice she’s glad she ignored when building Showpo. From industry “rules” to branding tips that would’ve diluted everything she was trying to do, Jane shares the decisions that helped her stand out and why playing it safe was never the plan.

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This week’s extended Help My Small Business episode is packed with real talk and practical advice for product-based founders. Jane is joined by interior designer and business mentor Emma Blomfield to review Bek’s business, Luckies - the knickers that ditch the shame around discharge.

Together, they unpack some of the most common (and costly) mistakes early-stage brands make - from building a website...

In this Help My Small Business episode, Jane is joined by Tori Clapham and Chris Hole - founders of Peaches Pilates - to help out Nikolina, the founder of I See by Nikolina, an Australian-made fashion brand that blends style with spiritual connection.

The big question on Nikolina’s mind? When is the right time to start running ads and investing in SEO?

Tori and Chris break down how to know if your bra...

This week on The Lazy CEO, we’re joined by Tori Clapham and Chris Hole, the husband-and-wife team behind Peaches Pilates, the mat-based Pilates brand shaking up the fitness world.

In this episode, Tori and Chris dive deep into how building from their client community helps create loyal staff and reduce turnover. Tori opens up about the mindset shift she experienced as a mentor, learning to accept that staff will eventually ...

Feeling like you're doing everything and still getting nowhere? In this solo episode of The Lazy CEO, Jane shares 9 time-saving habits that actually help when you're overworked, overwhelmed, and barely keeping up. These habits are all about working smarter, not harder - because no one has time for burnout.

Jane breaks down how she structures her day to avoid falling into reactive mode, the mindset shift that helped her stop glor...

Ever feel like your product is great, but no one’s seeing it? You’re not alone.

In this Help My Small Business episode, Jane is joined by James Thornton, CEO of Intrepid Travel, to help Tormina - founder of Lucie & Co, a sustainable pet accessories brand - figure out how to actually stand out online.

From learning how to make Meta ads work without blowing your budget, to understanding how to incre...

Most people think being CEO means having all the answers. James Thornton would say it means knowing when to shut up and listen.

James is the CEO of Intrepid Travel – the world’s largest adventure travel company and a certified B Corp that’s been walking the talk for decades – but he didn’t start at the top. Nearly 20 years ago, he applied for a job at Intrepid, got rejected, and eventually got his foot in the door as a sales rep...

This week on Help My Small Business, Jane is joined by Sophie Hood, founder of Seoul Tonic, to review Glydelle—an anti-chafing brand created by Kristy.

Right now, Kristy's content is resonating more with other small business owners than with the customers she's actually trying to reach. Jane and Sophie dive into how she can shift gears and build a community that buys, not just supports.

They unpack the importance of brand equ...