The Lazy CEO Podcast with Jane Lu

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal.

Jane an...

How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands?

In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.

He dives into why he’d rather fail at somethin...

Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally.

They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude share honest, actionable insights ...

How do you move past busywork, tackle your biggest business constraints, and actually scale your company?

In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global networ...

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from Glow by Becca get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand.

Jane and Anaita explore practical ways to stabilise ca...

How do you actually get a buyer’s attention and convince them to put your brand on shelves nationwide?

In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track to turn over $20M, Jordan knows wha...

Leadership isn’t about doing it all yourself - it’s about building high-performing teams, protecting your vision, and knowing when to evolve. In this episode, Jane sits down with her close friend Jude, a keynote speaker and masterful moderator who knows how to shake up workplace culture and spark action through storytelling. Who better to put Jane in the hot seat than one of her closest mates?

They dive into the ...

Would you believe you can scale a business without social content, influencers, or followers? Jeremy Levitt founder of Brunt Work, Baden Bower, and ServiceSeeking has done exactly that.

From being fired from a top lawfirm to building multiple businesses, Jeremy has scaled companies without social media- leaning on Google Ads, SEO, PR, and AI to grow smarter and faster.

We dive into the realities of scaling -...

Struggling with pricing and value perception? You’re not alone.

This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren’s business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.

Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia’s top...

Stanley Henry didn’t build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.

Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.

You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to ca...

Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.

Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understandin...

How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.

These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral...

Struggling with your first hire? You’re not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah’s business, Pinc Wellness.

Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, ...

In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia’s largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.

But it didn’t come without challenges. Melanie shares how her very first spa almost didn’t open aft...

This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable fo...

What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.

In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family’s multi-million dollar p...

This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy’s business, Antico - a vintage-inspired homewares brand.

With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she’s stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues ...

What do you do when your own employee starts stealing your clients… and your entire business model? If you’re Katelin Gregg and Ella James, you put on matching suits and handle it.

But that’s just one chapter in the wild story behind Fayshell, Australia’s first membership-based skincare clinic. Launched in 2022, Fayshell was built on a simple but disruptive idea: make good skin accessible through con...

Doing it all on your own? It’s overrated.

This week, Jane sits down with Kelly McCarren - marketing consultant, beauty expert, and co-host of You Beauty - to talk about why going solo isn’t the flex we think it is.

From business to friendships to life in general, they unpack how building a strong support circle can change everything and why it’s one of the smartest (and most underrated) moves yo...