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March 23, 2024 16 mins

Join Part 2 of the conversation with Jalen Gonel, the brain behind Breadcrumbs.ai, as we unravel the threads of complexity in learning and entrepreneurship. Imagine a world where the intricate becomes attainable, where AI is your ally on a transformative journey through knowledge—this is the essence of Jalen's vision. In a heartfelt discussion, we trace Jalen's personal evolution from an introverted thinker to a pioneering force in tech, highlighting the pivotal role of self-education and emotional intelligence in crafting solutions that resonate deeply with human needs. As we navigate his narrative, we uncover insights into the art of connecting with others, the power of empathy, and the significance of solving real-world problems through intuitive and innovative thinking.

What if the path to your dreams was not strewn with obstacles but paved with ease? We question the traditional mantra of 'no pain, no gain' and invite you to consider an alternative approach to achieving your aspirations. In this episode, we dissect the creative process, contrasting meticulous planning with the allure of spontaneity, and offer guidance to all visionaries yearning to bring their ideas to life. Delve into a philosophy where meaningful pursuits are guided by your own North Star, and where the genuine effort is not a bid against failure but a peaceful endeavor towards living without regrets. Our dialogue with Jalen promises to not only inspire but also provide you with the mindset to forge your own path, illuminated by purpose and the courage to share your story with the world.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:18):
One thing I want to pick up on, which you sort of
hinted at, was this notion ofcircle of influence, a circle of
people around you.
How important is that in anystartup organization,
particularly as a relativelyyoung person going out here

(00:39):
doing something that everyoneelse appears to be trying to do,
but you're leading in thatrespect?
Tell me about the people thatreal influence.
Who are they?
What is it like?

Speaker 2 (00:53):
Of course, I've got quite a bit of people there, but
I guess I'll give a stack ofthe people who I feel like I
benefit from the most, I think,in the last year of my life.
Probably the biggest person isthis person, this entrepreneur
named Alex Hormozzi Basicallywhat he is.
He's someone who I would sayhas gone through the ringer,
because he's made fourbusinesses, all of which hit, I

(01:13):
think, eight figures, but theywere in very different areas.
He was brick and mortar withingyms, then he did a supplement
business on the side, then hedid a software SaaS learning
platform that was called Allen.
Then I forget the name of thelast thing you made.
Now, currently he has I guessthe best way to describe it

(01:34):
would be a mixture of privateequity, vc, I guess, venture
capital.
It's basically a familybusiness that he currently has.
He invests in companies andstartups and so grows them.
His incentive structure interms of putting out really
valuable content is hey and like, for example, I don't ever

(01:54):
really intend to ever bepurchased by him or anything,
but I think he's created quitethe incentive structure where he
said my goal is to takecompanies that are sort of
smaller, growing, bring them upto $1 million or I think now
it's $3 million ARR annualrecurring revenue.
At that point then you applyand so we then invest in your

(02:18):
business.
We take you to $100 millionplus valuation, and then you
sell it in an exit.
His idea is okay, I'll give youthe knowledge to get from $0 to
$3 million, but then we'll takeyou from $3 to $100 million,
because the idea of scaling ismuch different when it's a few
people on the ground versus $100or $500 or $2,000.

(02:44):
I think something that he'sdone that I really seriously
respect, and for the same reason, like after him, that I really
love to listen to memoirs ofpeople or read their
autobiographies.
Autobiographies is because theyshow the vulnerability, they
show the flaws, they show thedifficulties.
The idea of, hey, it is goingto suck, not all the time.

(03:08):
It is extremely rewarding.
It gives you an immense,extreme amount of purpose.
But don't get yourselfdisillusioned to the idea that
it's going to be easy.
It's not.
There's a reason why no onewell, why very few people can do
it.
And the idea of okay, what doesit look like when people who
once cheered for you all of asudden start to become jealous

(03:29):
of you?
What does it sound like whenpeople try and tear you down in
a very sort of backhandedcompliment type of way?
What does it look like whenpeople cheer for you and you're
at the finish line, as opposedto supporting you when they saw
you this entire previous time?
But then also the idea of justthe idea of thinking forward

(03:50):
Don't build something to make$100,000.
Build something that makes $100million, or at least in the
pursuit of that, because even ifyou don't get towards that goal
, you will sort of get furtherthan you had thought of
initially.
Then there's a lot of, I guess,deeper like.
I guess the idea of like, Iguess, philosophical beliefs,
the idea that you don't have todo this.

(04:11):
No one's telling you that youhave to do this.
It's okay if you don't want toright, like you're not proving
anything to anyone.
That said, if you have anything, I guess, pent up, use it, but
understand that there's a costto that.
And I think it's like that area, like I really attribute those
mistakes, those flaws, those,hey, I want to give you a lesson

(04:36):
without the scar.
This is what scarred me.
I want to say do this so youdon't do that.
And there's quite a fewdecisions I can name off the top
of my head that had I not hadthat experience, I don't think I
would have gotten this far.
In that same way, richardBranson his autobiography Losing

(04:57):
my Virginity.
I think that one of the greatthings about it is this idea of
connection, of connectivity.
He starts the book by talkingabout what he was doing in grade
school right Like arguing withhis teachers and then you flash
forward, has somewhere halfwayin the book and he's talking
about how he needs to expunge$300 million worth of debt from
Virgin Airlines, from a buyoutor from his multi-conglomerate

(05:20):
of Virgin companies and fromthat entire period.
It's like, oh my God, like hetook me from here to here and
like it's crazy.
It's like this is possible.
This is a thing I mean.
On top of that, when I wasworking at Boston Beer Company
Dave Burwick, ceo of Boston BeerCompany, currently, it was
during quarantine, I guess I wasthe only co-op at the office I

(05:44):
remember like within the firstweek I was there, right, I was
making my coffee and I was usinglike the creamer that was just
around there and he had said, oh, don't use that.
Like he just sort of walked byme.
He was like, oh, like we gotreal creamer because people are
coming to the office, you know.
And then he took it out of thefridge.
He's like do you mind?
I'm like, yeah, okay, sure.

(06:04):
Next thing I know the CEO ofthis multibillion dollar company
is making me coffee, me theintern coffee, and I'm like, wow
, and I had a few run-ins withhim at some point.
I asked him hey, can I like sitdown with you for like a coffee
chat?
And for like 40 minutes he liketalked to me and I guess was in
that way I've been very luckyto have people like that within

(06:27):
books and within real life sortof bring down to earth the idea
that, oh my God, this ispossible, like these are not
like these like demigods whojust exist in stories, who I see
on TV, like these are real,legitimate people.
And I cannot tell you how muchthat does towards your internal
belief, the idea that I can,right.

(06:48):
And I think that, no matterwhat way you get that, from your
family, from your friends, from, like you know, I guess, the
right people, especially inthose impressionable times, to
have, that is like really reallyreally deeply important,
because otherwise it feelsimpossible to succeed.
I mean it still does now, butat least, oh, at least there's a

(07:10):
chance.

Speaker 1 (07:12):
Tell us a little bit about your childhood, growing up
.
I'm really interested becauseI'm trying to see if there's a
nexus between things you learnedas a child and your very
pronounced conviction on doinganything, particularly

(07:33):
breadcrumbs.
I'm just kind of curious.
Just a brief sort of synopsisof where you grew up, what that
was like, et cetera.

Speaker 2 (07:45):
Yeah, well, I guess what I'll start is that I think
the idea of like multiplecultures is something that's
been very much part of me, likeI'm like, for example, I'm part
Haitian, I'm part Filipino.
Right, I grew up in a towncalled Tinnock, new Jersey,
which is one of the mostOrthodox Jewish, or Orthodox
Jewish towns in the entirecountry, and you know, on like,

(08:08):
on like Saturdays, right, theylike walk to the synagogue and I
also done like rubric soccerfor the town league and you know
that exposed me to, you knowthem.
And I also remember, in mypublic school I was I mean it
was it was extremely diverse.

(08:28):
I mean to the point that I meanit was a mostly minority school
, like maybe maybe a few kidswho were white in a was it a
grade of like 150.
And I remember like, forexample, like they really spent
a lot of time teaching us aboutthe different types of religions

(08:49):
and cultures, like BlackHistory Month was an entire
month.
We learned about all of theEgyptians and the different
religions of Buddhism and Islam,and all this very young age.
And then I applied and got intoa magnet school and things
actually shifted verydramatically, or at least it
felt like a culture shock all ofa sudden.
I was the only black kid inclass in most of my classes and

(09:10):
there's, you know, lots of youknow Asian people, indians and
white people and I realized Iknow it's just, it's just a lot
of forced exposure.
It's the point that I realized,oh, and you know, like I, just
the idea of like meeting groupsof people that I didn't know, it

(09:30):
wasn't familiar with, it wasjust like, I guess, inherently
baked in and it was just, oh, athing that just, especially when
I got into college, I realizedthere was a lot more willing to
go to groups of people that myother friends would be like.
I'm good, they couldn't say why, but I started to see a sort of
homogeneity in the types ofpeople that hang out with other
people.
I didn't really have that whichis exactly what breadcrumbs does

(09:50):
, but moving right along, yeahdon't need to bring it back to
breadcrumbs again, but of coursethere's there, there's the,
there's the logic interestingyeah, I want to say also, just
to just add to that I think I'vealways been obsessed with
making it's like just bigprojects.
I think like, for example, thethird grade it was, you know,

(10:14):
like like if you Google what theLego Taj Mahal was, it was a
6,000 piece set of like Legos.
That's that was normally for, Ithink, what like 16 or 18 plus,
and third grade I like saved upall my money for like months
and months to then buy it likefor Christmas and then like
built the entire thing all bymyself in the span of a few
weeks.
I think that's actually,looking back, a pretty core

(10:34):
memory.
In high school I had like builtmy to learn programming.
It was learning a game, a videogame engine called Unity 3D,
and I made like mobile gamessuch that I could play with
people.
I think it was actually quite aat least in that computer
science sort of like mini majorwithin my high school, little
like camaraderie in terms ofcompetition.

(10:56):
I programmed a bunch with theyou know was it with the VR
headsets and made experiencesabout trying to visualize
information.
And yeah, I guess it.
I mean, quite honestly, it'sreally funny.
You say that because I thinkabout how everything in the past
is like sort of led towardsthis, and I and I I tend to

(11:16):
notice this trend also.
Entrepreneurs like those arereally dedicated.
If you, if you trace back theirlife, their their experiences,
their life tends to manifestinto what they ultimately create
and I think that's reallyfascinating.

Speaker 1 (11:28):
Yeah, because I mean, I'm a firm believer that our
experiences are connected.
As we near the end of thepodcast, I typically will ask
the question what would you tellseven or eight year old out
there today about what's ahead?
But I'm going to turn it up alittle bit and twist it for you,

(11:49):
and that's going to be it's theyear 2050.
What do you think you wouldtell the seven year old in 2050?

Speaker 2 (12:01):
Yeah, it's such a good question.
I have no clue what's going tobe happening.
I mean, you mentioned Sora,which is the like, like text to
video feature that's coming outnow and I think that that's for
quite a lot of people, becauseit's very visual, started to
give an idea of, oh, ai canreally, oh, this is what it can
do.
It can do anything, anythinglike take my job, like you know,

(12:21):
like, and I think that to well,there's the advancement of the
technology, which I think isgoing to happen very quick,
relatively quickly.
Then there's the adoption of itand there's the societal change
that will manifest because ofit, or manifests to stop it, and
I honestly do not know,honestly, where it will go.

(12:42):
It could be very 5050.
My guess is that for people in2050, I have created, and it's
been about a year's worth tryingto really contradict this idea,
but my belief is that thefuture of business, if there is
a future of business, it will bewhat I call, within the ham
sandwich, that whichencapsulates the human
experience, the age,authenticity, the authentic A

(13:05):
and the material.
So, as an example of the humanexperience would be, I mean when
Muse, when the cost of a CD ora record went down to nothing.
It was, you know, throughstreaming festivals and concerts
, where things are.
That's why Taylor Swift made$1.4 billion off a tour, because
you can't get that anywhereelse.

(13:26):
In terms of the authenticity, italso will be in that same way.
You could think of the artmarket, right, the like high art
market.
I think that concept will comedown towards common people.
Yeah, I could have anythinganywhere.
I think software will beincredibly commoditized, and so
it is about the oh, but like.
It's because it's this personor the or has this story behind

(13:46):
it that I want.
There's no other reason otherthan it is, and you could also
think of that in terms of deedsto a house and ownership.
And the material is well, theraw materials, right, the
silicon, the, you know, the iron, right, the titanium that will,
you know, be in the robots, orthe silicon that is used to
create these AI, and so I thinkthen the economy will shift

(14:09):
towards a much more humanistsort of economy of well, because
, because you are, you are,because you are who you are, I'd
like to, you know, do business,I'd like to hang out with you,
I'd like to, whatever.
And so I would say to thosepeople right, in the same way
that, like you know, attractoris like much stronger, can do

(14:31):
much more than the strongestperson, right, ai in many ways,
be you know, thought wise,cognitively much greater than
you.
But it's not about that.
It's about what makes you youin a really cliche way, like
like, find your individualityright.
What is it that makes peopleresonate with you?
That, or what is it that youcan do that makes people go, wow

(14:52):
, I really want to be aroundthis person.
Or they really have somethingto say, or the way that they do
this is what have you, or theycreate this experience that
makes me feel whatever.
You know, I think the biggestexample of that is musicians now
, but probably being ways thatwe can't even imagine in the
future.
And I mean AI.

(15:12):
At the end of the day, it'sjust a reflection of who we are.
People say, oh, ai is notcreative.
Ai is not creative.
It's like no, it is, but youhave to place in your own ideas,
your stories.

Speaker 1 (15:23):
It still has to have the human element side as well.
Yes, well, that's wonderful.
Well, I look forward tochecking back with you in 2050
to see how far you went and didyou accomplish all of those
things that you set out to do?
And if anyone's interested inbreadcrumbs, can you tell us how

(15:45):
do we go about getting tobreadcrumbs?

Speaker 2 (15:49):
Of course.
So it is breadcrumbs.
It is actually shortened in thesame way that breadcrumbs gives
you all the information.
You need Nothing you don't,such that you can get to where
you want to go.
Bredcrumbsai, that's fantastic.

Speaker 1 (16:04):
Well, I encourage all of our listeners to go to
breadcrumbs and see what you'redoing with it and imagine all
the possibilities.
So thank you once again forjoining us and take care.
I look forward to catching upwith even more students in our
future episodes.
Take care.
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