April 20, 2025 • 63 mins
In this raw and powerful episode, Adam sits down with Josh White, the accidental CEO and co-founder of Cano Water – the eco-conscious drinks brand shaking up the industry.
Josh opens up about his journey from addiction, ADHD, and mental health struggles to building a brand that’s now selling 15+ million cans a year and backed by global icons. From school dropout to DJ, from rock bottom to rehab, Josh's story is one of pain, purpose, and planet-positive disruption.
🌊 Hear how a trash-filled island holiday sparked a sustainability movement.
🥫 Learn why putting water in a can wasn’t crazy – just ahead of its time.
🔥 Be inspired by a young entrepreneur who turned adversity into impact.
🥫 How David Attenborough and Blue Planet unwittingly saved their business.
This is a must-listen for anyone who’s ever felt like they didn’t fit in — and dared to create something that did.
🔗 Check out Cano Water: https://canowater.com
#LeadershipEnigma #JoshWhite #CanoWater #MentalHealthMatters #Sustainability #YoungCEO #Entrepreneurship #Neurodiversity #Disruptor #Inspiration
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