258. Beyond the Boardroom: Creating Strategy Through Co-Creation with Mick Spiers

Have you ever wondered why brilliant strategies often fail to deliver results? The answer might lie not in the strategy itself, but in how it's created and communicated throughout your organization.

When frontline employees don't understand why they're doing their daily tasks or how those tasks connect to the bigger picture, even the most brilliant strategic plan will falter. This reflective episode explores the concept of "humanized strategy" – a transformative approach championed by Britt Hogue, founder of The Collective Good.

Strategy with a soul isn't about replacing logic with emotion; it's about integrating human experience into how we craft, communicate, and live our strategic direction. Rather than a static blueprint delivered from the boardroom, truly effective strategy emerges as a co-created dialogue that resonates throughout the organization. As Mick explains, "When people are part of creating something, they own it, they connect with it, they find their place in it, and they align their own purpose with the broader mission."

The episode unpacks three powerful insights: First, strategy should be something you invite people into rather than something you merely present. Second, strategic listening goes beyond words to understand body language, energy, and what's being said in silence. Third, organizational healing is often a necessary precursor to strategic clarity, as unresolved wounds and broken trust create barriers to alignment.

What makes a strategy truly great? It includes clear impact on the world, articulates what you will and won't do, remains dynamic yet resilient, aligns macro and micro purpose, and most importantly – resonates on a human level. When strategy speaks to both head and heart, it becomes something everyone can believe in and work toward with genuine commitment.

Ready to transform how your organization approaches strategy? Listen now to discover how bringing more listening, trust, and humanity into your strategic process can create alignment that powers breakthrough results. Because when strategy is built with people, not just for people, the impossible becomes possible.

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