May 26, 2025 • 53 mins
What if the very thing you fear most holds the key to your greatest impact? For Israel Duran, that fear was public speaking—a challenge so intimidating that, as a young boy with a stutter, he would deliberately get into trouble just to avoid addressing his class. But what once silenced him has now become the foundation of his purpose. Israel has turned his childhood struggle into a powerful mission, helping leaders harness the art of speaking to grow their businesses and amplify their influence.
In this deeply personal conversation, Israel reveals that effective communication isn’t about polished delivery—it’s about authentic connection and clarity. He shares how vision shapes voice, and that vision often comes from the voids we see in the world. His journey from silence to significance challenges us to reframe our past struggles as sources of strength and inspiration, rather than setbacks.
Israel also unpacks his proprietary “Service of Speaking Framework,” developed over nearly a decade of working with leaders across industries. From finding your authentic message—the “Stone level”—to navigating the stages of breakthrough, he offers practical tools for anyone looking to grow their influence through speaking. Whether you're a business leader, a seasoned speaker, or someone seeking the courage to be seen and heard, this episode offers transformative insights into how speaking can become a powerful act of service.
🌐 Connect with Israel:
• Website: https://israelduran.com/
• LinkedIn: https://www.linkedin.com/in/israelduran/
• Instagram: https://www.instagram.com/israelduranassociates
📚 You can purchase Israel's books on Amazon:
• The Service of Speaking Book: https://www.amazon.com/dp/B0D2JLQZHH/
• Money Management Mindset: https://www.amazon.com/dp/0578212420/
✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!
📝 Don’t forget to share your thoughts on the episode in the comments below.
🔔 Join us in our mission at The Leadership Project and learn more about our organisation here: https://linktr.ee/mickspiers
📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XV
If you would like a signed copy, please reach out to sei@mickspiers.com and we can arrange it for you too.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Mick Spiers (00:01):
What if your greatest fear held the key to
your greatest growth? Couldpublic speaking be more than
just stage presence? Could it bea path to purpose, to service
and to business success? Andwhat if you discovered that the
very thing that you once avoidedbecame the thing that now
defines your mission. Today,we're diving deep into the power
(00:23):
of speaking, not just forbusiness, but for your life. I'm
honored to be joined by IsraelDuran, a sought after speaker,
trainer and coach who helpsleaders grow through the art and
strategy of public speaking. ButIsrael's journey didn't start
with standing ovations. Itstarted with a stutter, a young
boy who would get into troubleat school just to avoid speaking
(00:45):
in front of the class, hispersonal transformation from
silence to the stage is nothingshort of remarkable. Whether you
speak at conferences, leadinternal meetings or just want
to build your confidence to beseen and heard, this
conversation is for you.
Hey everyone, and welcome backto The Leadership Project. I'm
greatly honored today to bejoined by Israel Duran. Israel,
(01:09):
is a sought after speaker,trainer and coach who empowers
leaders to grow their businessthrough the power of speaking,
and that's what we're going toexplore today, whether you're
using speaking engagements togrow your business yourself, or
you're using speakingengagements within your sales
teams to be able to speak atconferences, to be able to do
(01:30):
client engagements, we'retalking about the power of
speaking to grow your business,including whether you're ready
for growth. Are you ready totake those stages? How do you
find more stages and then, onceyou get booked, how do you make
the most of the opportunitiesthat you get when you do have
those opportunities in a publicspeaking environment? So there's
(01:52):
going to be something in thisfor all of us. This is a big
fear for a lot of people. Theywant to do it, but they don't
always know how to start. Sothis is going to be a really
good conversation for all of youwithout any further ado. Israel,
I'd love it if you would sayhello to the audience. And I'm
really curious to know whatinspired you to specifically go
(02:14):
into this work of helping peopleto grow their business through
the power of speaking.
Israel Duran (02:20):
Mick, thanks so much for having me on the
leadership project. And it's Ilove the question, because
growing up, I was a stutteringboy. It held me back in second
grade because I had a speechproblem, a speech impediment
problem, really, really bad. Iactually was the child that
would get in trouble on purpose,Mick, and fight some of my
(02:42):
students, or fight some of mypeers to avoid presenting in
front of a class for fiveminutes, and then I would get in
school suspension for a coupleweeks. That was me. And you
know, now you're asking thequestion, well, what is what
inspired you to kind of go intospeaking, and, you know, serving
the people you're serving nowand helping people go grow
through speaking. And really itwas a calling. I felt a calling
(03:05):
because, you know, a lot of thepeople that I speak with, they
also had a similar experiencewith speaking, or maybe they
were shy or afraid of publicspeaking, and they kind of need,
like to see someone that's doingit at a pretty high level, that
can relate to them, right? SoI've come from the lowest of the
lowest, like I was held backbecause of my lack of speaking,
(03:27):
and now I love to empower peoplewith the service of speaking.
Mick Spiers (03:31):
Oh, that's brilliant, Israel. It's funny
the lengths that people will goto avoid something that they've
got some hidden fear about, andthe disruption that you're
talking about, like I was justreading a story about the same
thing the other day. Pictureyourself in a classroom, and
everyone is about to read apassage from a book, and
(03:54):
there'll be that one kid whostarts playing up just before
the the round robin gets tothem. Now, what does that tell
you that there's something therethat they haven't addressed? So
I'm curious what? What did youlearn through that that inspires
you today?
Israel Duran (04:11):
I learned that everyone has a voice. See, I had
a voice, but I just I didn'tknow what my voice was because I
didn't have identity. You see alittle quick backstory on me
when my dad, back in 1993 mydad, whose name, his name is
Domingo dudan, he was having abunch of chest pains on his left
side. And my mother, who was adoctor in Dominican Republic,
(04:34):
who immigrated over to the US,who wasn't able to transfer the
license, though, because of theEnglish barrier, she told my
dad, she's like, Hey, dude, youneed to go check yourself out at
the ER because or check yourselfin because you're having these
chest pains. This is not good.
So my dad listened to her. Hewent to the ER, and he spent
Mick about three and a halfhours at their emergency room at
(04:54):
the local hospital here, andwhen he spent three. A half
hours for whatever reason. Mick,he just went back home, either
whether he got impatient or, youknow, they said it didn't attend
him at the time, because therewere more pressing issues other
than what he was going through.
And my dad went back home. Andunfortunately, my dad have had
(05:16):
what the medical community calla STEMI. My dad had a massive
heart attack, and my dad diedalone. My mom found them in that
condition, a very traumaticexperience with my mom and I
Israel. David Durant, I was onlyabout three months when my dad
passed. So I grew up with thatvoid. I grew up with many voids
in my life, and I made all thewrong mistakes. But it's
(05:38):
relevant to the conversation.
Mick. Mick, because of thosevoids, I wanted to find my voice
through my dad, but I actuallyfound my voice through the voids
that I had in my life, and thenI found my vision as well. So I
teach people today. I'm like,Hey, Israel, I need to find my
voice. I really need to getclear on my voice. I'm like,
Well, before we find your voice,tell me what your vision is,
(06:00):
because your vision will alwaysdetermine your voice, but your
vision is determined by thevoids that you see in the world.
And that's exactly the case forme, and it's exactly how we
teach and how we empower otherpeople that we work with. But it
really does start withunderstanding your vision and
understanding the voids.
Mick Spiers (06:21):
Yeah, really curious to unpack that a little
bit more. Very good. So whatdoes a void look like to you?
Like in a way that could betranslated to someone else.
Might be sitting there listeningto this and go, yeah, there is
something missing in my life, orit might be an injustice that
they see in the world, that thatkind of riles them up, like,
tell me more about this wordvoid for you.
Israel Duran (06:43):
Yeah, you know, I love the question. The word void
for me is not only about what'smissing outside, like what's
missing out in the in the world,like what, what are like the
present voids that I see, butalso what was missing in the
past, like, when I look in mylife like my past life, like the
(07:04):
things I lived, lived through.
Like, for example, as a child, Ihad voids. I had things that
were missing. So those thingsthat were missing are actually
things that I value today,right? I always tell people
this, what you don't have as achild you typically value as an
adult. Why? Because what wasmissing as a child, the Void is
what we go after now, right? Sothat's really it like, and when
(07:27):
we not just identify them, butwhen we lean into it. Mick, when
we actually think through andthink about it like, wait a
second, okay. How does thisapply for me in my business? How
does this apply to me in mycareer, and as I'm developing,
how can I identify voids in mycompany, not to complain and not
to accuse and and just identifyall the problems. But how can I
(07:50):
now identify those voids, voids,and then now create those voids
into values and then not startto fill those voids? So I can
grow in my career, so I can growin my business, so I can grow as
a person. And that's really whatit's about for me when I
identify voids. Becausesometimes you get people that
focus so much on what's notthere, they'll focus on the
glass half full, if you will, orhas half empty, and really
(08:14):
focusing on, how can we makethings better, and not just
negative, but positivity.
Mick Spiers (08:22):
Yeah, really good.
So feels like, to me, almost abit of deep work that you need
to do to connect to yourself andand in that you're talking about
childhood, and almost a Freudiananalysis of, you know, what was
it about my life, my earlydevelopmental stages, that led
me to where I am today, and todo that work of you know what?
(08:43):
What was it? What was missing?
So I can step into that void andmake clarity of my own life
before I can share it withothers. And what I mean by
clarity here is coming back toyour example of playing up in
the classroom. I'm going to putit to you, and I'm putting it to
(09:03):
you to test the hypothesis alittle bit here, that once you
find that void, it might bealmost like a resolving mindset,
where you it starts to explain afew things that happened in your
life, where you go, Ah, now Iknow why I acted that way, or
why I did this, or why I wasnever happy with this situation.
(09:23):
How does that sit with you, thatyou get these moments of clarity
once you find the void.
Israel Duran (09:28):
You 100% receive clarity, and clarity is really
the essence of confidence. Themore clarity you have, the more
confidence you'll walk in, andthe more clear your
communication will be. It's veryhard to communicate on something
that you're confused about, butthe more clear you are on on it,
you're going to be able to showup and communicate more clearly
and more effective. And it's sotrue for when somebody is trying
(09:52):
to look for clarity on again,what their voice is or what
their message is, what they'recalled to bring, what they're
called to communicate on, likeif you don't have. Clarity,
you're going to be confused, andthat, conf, that confusion will
lead to you being confined andreally for you to be paralyzed.
Mick Spiers (10:07):
Yeah, really good.
And I can imagine that if youhaven't got that clarity,
there's not a chance in hellthat you're going to be able to
achieve that clarity with youraudience. They're going to walk
away confused.
Israel Duran (10:18):
Before you can.
You first have to believe thatyou can even with you. Mick, you
were sharing with me before thewe clicked record your vision
with this beautiful project. TheLeadership Project stemmed from
the heart of impact, the heartof service, wanting to make sure
that entrepreneurs, employees, Csuite, business owners had
access to information,principles, knowledge that can
(10:40):
help them grow in whatever thingthey're trying to grow in,
whether that's in their career,whether that's upgrading to the
C suite level. And you saw thatvoid, Mick, it gave you the
vision, and now you have aplatform where you're using your
voice to do something soincredible.
Mick Spiers (10:56):
Yeah, well, said.
So the void I saw in the worldwas an injustice. It's when I
saw that only one in five peoplein the world truly love their
job and like their boss. And Isaw it that people were spending
up to 1/3 of their life in aworkplace that was stressing
them out. And I saw that as avoid, as an injustice, and I
wanted to address thatinjustice, and that's why I
stepped into the breach, andthat's why we do this show.
(11:18):
Well, Said, now I find myvision. Now I find my voice, and
that's why I speak on stages andI do these wonderful podcasts,
inviting experts like your goodself onto the show so that we
can empower those leaders withthe knowledge and skills that
they need to address that void.
Yeah, well connected. I likethis a lot. Okay, so we're doing
(11:41):
some work. We're working outwhat is the void, what is the
thing that's going to drive us,what is our vision? And we're
going to find our voice. Westill need to overcome some of
those fears Israel. So for manypeople, one of their greatest
fears is public speaking. How dowe carry on that?
Israel Duran (11:56):
You know, I studied this a lot, and it's
something I deal with. Out ofspeaker training. We have a
speaker training where it's athree day training, where we
really empower, edify and helpestablish leaders in their area
of gifting, with speaking. Andwe really deal with the fear,
but we deal it. We deal with itvery different than what most
people like determine the fearof public speaking like. It's
(12:19):
not necessarily the fear ofpublic speaking, but it's the
fear of typically, it's not evena fear of rejection. Like people
say, what's the fear ofrejection? No, it's not really
that. It goes deeper. It's, it'sthe fear of not being confident
in what you're saying. That'sreally the underlying issue.
Because, like, for example, evenwhen I used to stutter really,
(12:41):
really bad. And my speechteacher would teach me this,
like when I was studying, verybad back in elementary school. I
mean, I would stutter with whenI would talk about things that I
didn't care about, right? Butwhen I, when I talk, when I
would talk about video games orbaseball or something that I
really, really knew, like a likea show that I just watched and
so, or something that I wasbinge watching at the time, or
(13:02):
whatever it is, whatever it was,that's when it became like I
wouldn't stutter because I wasjust, I mean, I was talking
about something that I lovedtalking about something that I
enjoyed talking about somethingthat I knew. You know what I
mean. So everything flowed. Mostpeople get afraid when they have
to talk about something thatthey don't know. But with public
(13:24):
speaking, all you're doing ishaving a conversation. Like, I
use this question a lot. Mick, Isay when I talk about sales, I'm
like, Who here has ever hadlike, for people that have been
afraid, I'm like, Who here isafraid of sales? Who here is
afraid of public speaking?
You'll have people raise theirhand, and I'm like, awesome. Who
here has ever had a conversationwith with anybody, one on one,
(13:45):
and everybody raises their hand.
I'm like, congratulations, youhave 95% of what it takes to
speak on stage. The 5% is justskill set development and tool
set development, but the mindsetis really the biggest thing. And
the mindset is knowing that youhave something to share that is
(14:07):
valuable to others, knowing thatalso the things that you know
that come so easy to you, likethe trash that you think you
have, for lack of a betterphrase, is actually someone
else's treasure. Like this is soeasy to me. I don't know why
somebody would want to learnabout leadership or growing
business online or speaking.
This is so easy. Meanwhile,other people have been like
(14:28):
they're looking for someone tohelp them in that area. So
understanding that peopleactually want to hear what you
have to say, and you know youleading into that can help to
also alleviate the fearperception of I have fear public
speaking.
Mick Spiers (14:46):
Yeah, this is a great perspective. I'm going to
share two things back with you.
The first one is, what I'mhearing is what puts you in a
flow state, what puts you in aflow state? Where does that
passion come from? And I'll comeback to that in a moment. And
then the second part. Is weunderestimate the things that
come really natural to us. Wedon't think about that in other
people's eyes. No, that's notnatural to them. So the things
(15:08):
that I know deeply, other peopleare interested in that we and we
and we forget that because wethink that's so obvious. It's so
obvious, and I'm so passionateabout it. I don't even think
about it. So on this flow state,I was thinking of two things.
One's got nothing to do withspeaking, and then the other
one, I think, is going toresonate strongly with what
(15:29):
you're saying. The first one, Iwas thinking about exercise and
fitness. I can tell you I haterunning on treadmills. In fact,
I call it a treadmill. It's likeawful. I run on a dread mill for
20 minutes, and I'm I just wantto get out of there. Give me a
tennis racket, put me on atennis court. Two hours goes
past, and I don't think I'veI've even exercised because I'm
(15:50):
in a flow state. I just love it.
Now, talk about my eldest boy,Henry, and if I ask him a
question about something he he'sgot no interest in whatsoever. I
get one word answers. How wasschool today? Good. What did you
do? Not much. Reallyuninterested. Ask him a question
(16:11):
about Pokemon, and he's off. Wecan't shut him up. He's like,
he'll be still talking aboutdifferent Pokemon for the next
two hours. Is this what you'relooking for here in this.
Israel Duran (16:22):
It's exactly what it is. It's when someone is
communicating about somethingthat is valuable to them. Again,
it could be past. Voids could bepresent. Voids could be, you
know, present values could befuture values, or future visions
as well, that they see somethingthat they want, they want to be
into like, like, for example,Henry, he probably has a vision
(16:44):
of growing his, his, you know,you know that that of what he's
doing, he's probably going lotsto grow that, right? That's why
he wants to talk about it,because it's something that is
authentic to him. It's like me,me, back in the day with
Baseball, baseball used to be mything. Baseball was everything
to me, right? I would know. Thisis how I would know everybody's
stats at the time. Right now, Idon't, I don't know any stats.
(17:05):
Don't ask me. But back in theday, I used to know the stats. I
used to know what people were,were they're batting batting
average. I used to know, youknow, how many home runs they
hit, right? Because I was thatwas something that was valuable
to me. So it's the same thingwith anyone, right? And this is
a really good mechanism as well.
Mick to use to build rapportwith people, like, when I'm
going to sit down with someonethat I want to do a JV with, or
(17:26):
a business deal or somethingthat is unique, I always do the
research, or I always askquestions where I can kind of go
into, okay, what does thisperson value? What do they like?
What are their hobbies? BecauseI want to get them talking about
what they like, because itcreates instant rapport and
instant credibility, instantconnection. The same is true
with a one on one conversation.
(17:49):
The same is true when you're onthe stage speaking to 100, 200,
or 2000 The same principleapplies.
Mick Spiers (17:56):
Yeah, really good.
Okay, all right, so we're ononto something here. For sure
we're going, I almost feel likeit's a mini iki guy, but
designed around where we'regoing to go with our speaking.
So what do we love doing? Whatbrings us joy? What puts us into
a flow state where time wouldbecome immaterial? I'm so
immersed in this conversationwith Israel that it doesn't
(18:16):
matter. The whole world can fallaround me. That's the void.
That's the topic. What are youpassionate about? It's going to
be something that you're thengoing to be good at, something
that you got something to sharewith the world. Then there's the
what can I be rewarded for?
Well, you can be rewarded fromthis engagement. And then what
does the world need? The worldneeds you. The world needs you
(18:40):
to find your voice. You'vebecome a specialist at this,
whether you noticed or not, youbecame a specialist, and the
world needs you to share thatwith the world, okay, how do we
then convert that, that passion,that that void, that passion,
that vision, how can we convertthat into the clarity that's
needed to cut through with anaudience? Because you use the
(19:03):
same topic again. If you got meto stand on stage, I could talk
about cricket for two hours, andthere's not not. Everyone wants
to know a two hour speech oncricket. They want to know the
three most important things. Howdo I condense this world that I
now have, this developedknowledge that I have around
this topic. How do I get it downto a codified message? I'll give
(19:26):
a wonderful quote. So I'mprobably going to, probably
going to get this wrong, but afamous mark, quaint quote that
says something along the linesof, I wanted to write you a
short letter, but I didn't havetime. So here's this long one.
How do we convert all of thatknowledge into something
condensed that we can speak on astage about?
Israel Duran (19:45):
The answer is the service of speaking framework.
It's the exact proprietarysystem that we've been using for
literally the last nine years.
We launched it in 23 because Iwas using it privately for
myself and my private clientsand. And that's how we do it.
You know, understanding thatspeaking is not just a vehicle
of growth or of being able tomonetize, but speaking is a
(20:08):
service. It's a level ofservice, and I believe that it's
the highest level of service.
There's a great saying that sayslike this, if you want to be the
greatest leader, let him be theservant of all. Well, if you
want to be the best leader,speaking into the lives of the
people that you're called tolead, or in the areas of your
(20:31):
that you're called to be athought leader in, are extremely
important. And this is whereMick's question really should
have you focus on that? Like,okay, who do I want to serve,
right as a speaker, and whatthemes do I want to position
myself as a thought leader, as aspeaker? And that should be the
(20:52):
focus on answering Mick'squestion. Without that, you're
really still in that, in thatmiddle space, the way we do it,
as a service of speakingframework.
Mick Spiers (21:02):
All right, really good. So we're getting into the
mindset that our speaking is inof service to others, that we
are providing a service, andwe're in service to them. What
does the framework look like?
Talk us through.
Israel Duran (21:14):
So the framework really focuses on five core
levels, like when I take someonethat is, let's say, at zero,
someone that has no idea whothey are, what they're called,
to bring the first level is whatwe call the level, the stone
level, level one, we call it thestone. And the reason why we
call it the stone is because I'ma student of history, and I'm I
(21:35):
read a lot, and one of myfavorite people that ever lived
was David. When you read hislife King David, you read that
before he was going to go intothe palace, he fought Goliath.
Right? Everybody hears thatstory David and Goliath, but
they, many times, overlook whatactually happened when David was
(21:56):
going to fight Goliath. When youread the history, you'll find
that King Saul wanted David toput on his own armor. He was
like, Hey, David, I know you'regonna fight Goliath, but here's
my armor. And David's responsewas actually pretty, pretty
amazing. David said, I can't puton your armor. I'm sorry. I
can't use your message. I can'tuse what you're using because I
(22:19):
have improved it yet. It's notmy messaging. So David went down
and he picked his own stones,his own angle, his own thing,
right, the thing that he wasgood at. So we start there. We
start with level number one,because unfortunately, a lot of
people in the space leadershipmarket, in the marketplace, they
(22:39):
may not even be clear in theirmessage, or they're using
somebody else's message, orthey're copying somebody's
message, that's a copy ofsomebody else's, that's a copy
of somebody else else's. Solevel one really deals with
getting clear in your message,the authenticity of your
message, your voice, andunderstanding who your message
is for like, Are you serving?
You know, single mothers? Areyou serving single men? Are you
(23:00):
serving businesses? Are you in abusiness that has customers
where you're looking to sell aninfo product, right? Really got
to get clear on that, andthere's so many different
possibilities with that. Mick,it really is like when somebody
goes to a tailor and they take acustom suit and they take your
measurements and stuff. It'sreally like that, because that
level one really determinesthere's a lot of questions that
(23:24):
you would need to I would needto be clear on it gives you
specifics, but the essence of itis getting your message and
identifying what market you'regoing to be serving in or
serving to as a speaker.
Mick Spiers (23:38):
All right, really clear. So this stone level, and
the word authenticity is exactlywhat I was thinking about. And
if I could think about it, takethe King David King Saul
example, and put it into modernday thinking you're not going to
go on stage and just mimic thespeech of a Simon Sinek or
Barack Obama. You might borrowsome of the techniques and
(24:01):
skills that are used tocaptivate an audience, but it
needs to be your message. Itneeds to be authentically you.
It can't be the role of publicspeaker today is going to be
Israel Duran (24:11):
Perfect. It's 100% in alignment, because you are a
played by Israel Duran. No, it'sIsrael. Duran is here to share
missing piece as well. If youdon't show up the way you're
something about himself, his ownmessage, deliver his message,
and he's done the work tounderstand who his audience is,
supposed to show up, there'sgoing to be still a gap, and
who he's serving, and how hismessage is going to serve them.
How does that sit with you?
(24:32):
different is okay, you don'thave to do it like anybody else.
It's kind of like with with stepnumber three, I'm getting my
head in my head of myself withsystems. A lot of people like to
see what we're doing on thefunnel side, and they want to
try to copy our funnels. And Itell people, I'm like, you don't
(24:54):
have to copy my stuff. My stuffwon't work for you. The
principles, the structure. Thescience behind it, you can
duplicate that, but yourmessage, your eloquence, what
you're called to bring is has tobe unique to you, or it won't
work.
Mick Spiers (25:10):
It's a bit like the 95% 5% you spoke about before.
The 5% is the skills and thetechniques, but the the 95% is
you, and it's your message andbeing able to have that clarity.
All right, so what's beyondstone? What's level two?
Israel Duran (25:24):
So level two has to do with strategy and
structure. You see, strategywill always come before
structure in order to grow.
Doesn't matter if you're in a Csuite position and you're
looking to or you're, let's sayyou're a mid management you're
looking to get to C suite.
What's going to help you getthere is typically a new
strategy. It's identifying astrategy. Now let me take it to
(25:45):
the for the entrepreneurs in theroom, for the entrepreneurs that
are listening in order for youto break those next level of or
next level of income, it'stypically a new strategy. So
it's like, why I've been doingthis whole thing Israel, over
and over again and over and overagain. It's and I'm still stuck.
They say the same. They say it'sthis definition of insanity is
to try to do the same thing overand over again and expect a
(26:05):
different result in order tobreak through. Is identifying
those new strategies. So basedon whatever strategy we're
outlining, to serve as a speakeror to show up and speak or to
monetize your gifting throughspeaking, that strategy will
determine the structure. Thatwill then determine number
three, which is systems. Andagain, it goes back to a custom
(26:28):
suit. I can give a hypotheticalhere, but it really depends on
where you are now you currently,in your career, in your
business, where you desire tobe, though me having clarity to
those two questions, then I cangive you this is a strategy that
will help you to jump from A toB.
Mick Spiers (26:47):
All right, so we've done our stone work. We know who
our message is, who we'reserving. We're now working on
our strategy and our structureand then our systems, so
understanding that we need apath to get towards the impact
that we're looking to have, andwhether that impact is growing
my business for monetary return,or it's some kind of not for
(27:07):
profit, impact that we'relooking to do, we need a
strategy and structure for toget to where we want to get to,
and we need the systems that aregoing to help us get there. What
comes after, after level three?
Israel Duran (27:19):
See number four has to do with the support and
speed of implementation. Butbefore I go deeper into number
four and number five, let mejust outline because you
mentioned impact, and I lovetalking about impact. It's the
first word in my logo. There's alaw that actually governs
impact, right? So I'm a studentof history, and I love studying
(27:40):
again, just the history, likeold books, like I love studying
a bunch of people that are notalive today, if that makes
sense, like they left theirbooks right. And there's a law
that I would love to share here.
Mick, if that's okay, beforegoing into number four, number
five, yeah, go for it. Israel,yes, the law of impact, or the
principle of impact teaches thatthere's four steps before making
(28:03):
an impact. And these steps havebeen proven time and time again.
Every single time it's like,it's like a law, it's like the
law of gravity, right? If I wereto drop my water bottle, I'm
never going to doubt and saythat the water bottle, oh, well,
I'm afraid, because it's goingto go to the it's going to go to
the ceiling. That thought willnever cross my mind, because I
(28:25):
understand the law of gravity,that if I drop my water bottle,
it's going to go to the floorevery single time, 100% of the
time. So when I empower businessowners or entrepreneurs or
people that are looking to growinto careers, I love to teach
them laws, because when I teachthem laws, laws don't respect
how young you are, how old youare, what color skin you are, if
(28:48):
you're fat, if you're skinny,for lack of a better phrase, if
you're a man or woman, itdoesn't respect none of that. It
just respects the fact like ifyou're implementing the law
right. And this law is going tobe game changer, and there's a
lot that we teach, but I'm goingto give going to give you this
one law here. So step number oneis we begin with education. So
everything starts witheducation. And that's a that's a
(29:11):
typical like, oh yeah, I knowthat. But what do I when I say
education? What do I mean? Am Italking about college education?
No, I'm not talking aboutcollege education. So let me
just be clear. I'm talking aboutspecialized education in life,
doesn't matter what you want todo, whether that's again, you
want to get to the Sweet C suitelevel. You want to enjoy what
(29:32):
you do in your workplace. Youwant to be happy. You want to
grow your business. You want tohave some fulfillment in life.
You want to hit 6, 7, 8, figuresof revenue in your business,
doesn't matter what the goal is.
Everything starts witheducation, and the fastest way
of learning something is to findsomeone or a group of people or
(29:53):
an organization or a podcastlike this that has already done
what you want to do or have.
Guests that already done whatyou want to do, and then start
to learn, start to consume theinformation, the education, so
you can reverse engineer how toactually do it. And education is
extremely important, butspecialized education, learning
(30:14):
from, again, a mentor, ateacher, someone has already
done what you want to do. Sothat's step number one, once you
do step number one correctly,and that may take time, it may
take a year, may take a coupleyears, may take you might be
lucky and be fortunate, and justmay take a week. I mean, it
really depends. But education iskey. Once you have the education
in place, and if done right,you're going to naturally unlock
(30:35):
number two, which is what wecall building systems and
building leverage tools. Systemsbuild wealth. Systems build
everything. And a lot of times,people want to make an impact,
but they don't understand thatthey need money. They need
resources in order to make animpact. They need resources to
be able to truly make theimpact. Like, if you want to
(30:57):
reach millions of people, you'regoing to need millions of
dollars to do so, or if you wantto reach even a couple 100,000
people, you're going to needsome resources to do so, right?
So number two, really allows usto identify the systems to build
value, typically using speaking,right, and giving that value. So
we can build the value in acertain community or demographic
(31:18):
or industry or in a company oran organization, right? Et
cetera, et cetera. So then wecan naturally unlock step number
three. And Mick, I would lovefor you to touch base before I
get into three. Number four onwhat your thoughts are so far.
Mick Spiers (31:35):
Yes, so I'm hearing about finding a I'm going to
call it a universal law ofimpact, that if you're going to
be impactful, you you need tohave an approach to do it,
starting off with a specializededucation, and then having a
system for how you going to doit, including how you going to
bring the resources together tohave the impact that you're the
(31:56):
you're looking to have, andhaving a look around you and
seeing others that have beensuccessful before you what
worked for them, what didn'twork? And I'm seeing a curiosity
there that we're not just flyingblindly. We're actually looking
to have some kind of structureand approach through that
specialized education and thenthrough the systems that we're
(32:17):
going to bring forward. So sowhat's the third step with with
your law of impact?
Israel Duran (32:23):
The third step, and by the way, 100 you're 100%
you said it eloquently andelegant. The third step is
influence. Now, before I go intoinfluence, I just want to say
this, influence is the barometerto leadership. The way you
measure leadership is bysomeone's influence. And
(32:45):
influence isn't about a title.
It isn't about control. It isn'tabout manipulation. It's not
about trying to force someone todo something or to follow you.
That's not how leadership works.
It's more about being someonethat people follow or take their
suggestions, because you'vebuilt the right systems, the
(33:05):
right leverage tools that havebeen valuable, the right
communication, the right empathyconnection, trust that people
are like, I'm going to followyou. I'm going to give you my
respect, because you've shown aninterest with them and for them,
right? So there's no way oflike, trying to, like, I want
the hack of becoming the bestleader. It's there's really no
(33:27):
hat. You just have to be, youhave to show up and become the
person. You have to do the work.
You have to create the thingsit's not about. You know, I get
this a lot of time. Mick,Israel, I want to become a
millionaire. I'm like, Okay, howmany people are in your email
database? Email database. Whatare you talking about? How many
people have you? Are you givingvalue to? Oh, well, we don't
have the email database. I'mlike, wait a second. You're
(33:47):
Wait, hold on. You don't haveany so how do you how do you
stay in touch? And people arelike, well, we don't have it,
right? I'm like, you want tobuild a million dollar
enterprise, but You, the peoplethat you serve in you're serving
already. You have leaks alreadyin your system, and you're not
even serving the people that youalready have. So what would an
extra 10,000 people do? You'regoing to do the same thing with
(34:08):
them. No, we got to make sure,again, you have the right
systems in place to be able toget value. So then when you
unlock that influence, you'reable to keep that influence.
Because the worst thing to do,Mick is to have influence and
then lose it all. That's alsonot good. We want to. We want to
think of influence likesomething that is worth much
more than any amount of moneythat someone can pay you. It's
like your brand, it's your it'sit's everything. If you don't
(34:31):
have influence, you don't reallyhave anything. Thoughts before I
go, before I continue.
Mick Spiers (34:39):
Yeah. Really good.
So, what I'm hearing then inthis law of impact is that we've
got the specialized education,we've got the structure, but
then we're also finding ouraudience that we're going to
influence. So we've captivatedan audience, we've built trust
with that audience, and nowwe're going to inspire them into
meaningful action around ourmessage. Message and inspiring
them is because they do trustyou, but also because you're
(35:03):
cutting through with yourmessage and with your structure
in a way that inspires them intomeaningful action because they
wanted to do it, not becausethey were told to do it, but but
they they truly wanted to do it.
You've influenced their behaviorbecause you've built that trust
with them around your messageand around your structure. How
does that sit with you?
Israel Duran (35:24):
That's it. And in order to really break through
number three, Mick, we have tounderstand what I call the three
steps to break through. Andeveryone will need to go through
step number one, within stepnumber three of going through
what we call obscurity, or goingthrough the darkness, like if
you're unwilling to go throughthe dark, you're not going to go
(35:47):
to the light. You're not goingto sustain the light. When a
seed, when you take a seed andyou plant it in the ground, it
goes in the dark, in the groundwhere no where, there's no
light, there's no sunlightthere. It's dark, it's ugly,
it's the it's the hard work,it's the seasons in life. Mick,
where nobody knows us, but we'redoing the hard work. Once we're
(36:08):
willing to endure insecurity,then we'll go through the next
second level, which we call thelevel of resistance. Okay, the
level of resistance is when thethe seed starts to grow, but it
has to now break through theground. Okay, 95% going back to
that number, and I'm not I'm notexaggerating, 95% of people give
(36:29):
up in the resistance stage.
They're about to break through.
They come from obscurity.
They're breaking throughresistance. They're trying to
grow Mick from that job thatthey don't like into the job
that they do like, but they needit. They need to stay focused so
they can build that rapport andbreak through. But they're
struggling because they havesome problems with some
employees. One employee gets ontheir nerves and is always
(36:49):
constantly on their back andthey're about to blow up. They
got an anger issue. Let's justbe Let's speak clearly. Continue
to be, continue don't get youdon't have to get angry.
Continue to do your job.
Continue to stay focused, justdo good a little bit more,
because once you break through,then you get to the level of
acceptance, which is levelnumber three. Then you get to,
now you got some acceptance, andthen once you get acceptance,
(37:12):
you get to what we call thelevel of acceleration. And then
that's when you really start togrow. But 95 if you're willing
to go through resistance, ifyou're willing to put into work
when nobody sees you, you wantto be faithful with the little,
you will then get the job withthe much. So that's that's how
we unlock influence. The problemwith people. Mick, is that we
live in a generation here in theStates. We call it the microwave
(37:35):
mentality, the mm, and not themillionaire mindset. It's the
microwave mentality. People wanteverything fast, and they want
it now. Doesn't work that way.
Good things take time, and ifyou want things to last, you've
got to be willing to go throughthe process and not cut corners.
Mick Spiers (37:50):
All right, let me, let me share what I'm taking
away from this Israel. First ofall, the stages, the the
obscurity, the resistance, theacceptance and the acceleration.
It makes a lot of sense to me,and I'm going and I'm going to
unpack it a little bit more in amoment. The other thing I'm
picking up here is about thiswanting to go faster and missing
(38:10):
the opportunities that arecoming along the way. And this
is what I'm going to talk about.
And I think where some of that,that impatience to go faster
comes from, is probably from
Israel Duran (38:16):
That's how it works. Because when you're able
comparison syndrome. We seeother people's mastery, or even
someone else's messy middle andwe start comparing ourselves to
why can't I speak like BarackObama? Again, I'll keep on using
him because I think he's amazingorator. But why can't I speak
like Barack Obama? Well, youyou're just starting give give
(38:37):
yourself a bit of a chance. Now,what do I see is the
opportunity. I think there's anopportunity in that obscurity
Israel. So if you do have a fearof being judged around your
speaking, make the most of thatperiod of obscurity where no
one's watching, to master yourcraft, get better at it, then I
(38:59):
think when you get to theresistance, what I was picking
up is, I'm going to say theresistance is going to be mostly
in your own mind. It's mostlygoing to be your own limiting
beliefs that hold you back fromthe breakthrough. Then once you
get to acceptance, I'm going tosay that what you would need to
do is to unpack Well, why isthis now working? So back in
(39:22):
obscurity and the resistance,you might have been doing a
whole thing, hope of things thatweren't yet working. When you
get to acceptance, something'sclicked, and you need to be able
to do the deep work, thereflection, to go, Okay, why is
this all of a sudden working?
And if you can work out why thatworked, why you got to the
acceptance stage, then you'reready for the acceleration. How
(39:43):
does that sound like? Use theseto reverse engineer how
something's done, you're able tostages deliberately.
teach others so like when peoplework with us and our brand and
our organization, I. And teachtheory like there's no guessing
in what I'm doing. All I've I'vedescribed been fortunate enough
(40:05):
to have some incredible Mistakeshappen in my life. You know,
I've been fortunate enough tohave some great teachers and
mentors in my life, really theteacher of life, and I've been
able to reverse engineer how tobe successful in business and
career development usingspeaking, because I was in a
(40:25):
position where I needed to do itfor myself. But I did the I did
the D work. I've done the deepwork of really thinking through
and understanding how thingswork. I'm obsessed with science.
Was one of my favorite subjectsgrowing up, because I always
wanted to learn how thingsworked and why they work. I just
I wasn't okay with well, itworks because it works. I'm
like, no, no. I want tounderstand why. And I took that
(40:48):
same mindset in business andspeaking.
Mick Spiers (40:50):
Yeah. So I think this self reflection, I'm going
to play it back to a corporateworld and talk about lessons
learned. Most people remember todo lessons learned. At the end
of a failure, they go, Okay,what went wrong here? People
forget to do the lessons learnedwhen things went right, and go,
now, what? Okay, that worked.
Now, why did it work? And if youknow why it worked, you can
(41:11):
repeat it again sometime, andthen you ready for the
acceleration.
Israel Duran (41:16):
Entrepreneurs have a syndrome, Mick, where things
work, we say it worked. Let's gofind something else.
Mick Spiers (41:24):
Yeah, okay, shiny objects from driving a little
bit there as well. Yeah. Okay,very good.
Israel Duran (41:28):
Yeah.
Mick Spiers (41:28):
Okay.
Israel Duran (41:29):
Those are the three steps inside of influence
to break through influence a wayof bypassing that are JV
ventures, because when someonealready has a level of influence
in a certain market and theypartner with someone, or
somebody comes beside them, it'slike, almost instantly, they go
past obscurity and passresistance. And sometimes it's
(41:51):
good, sometimes it's bad,because if the person's not
ready, they're not ready, but ifthe person's ready, it could
really be a really good launchpad for them to kind of like,
grow because someone that hasalready done the work to build
the brand is opening a door forit to give you that exposure
within that market, and thatcould save a lot of time, right?
So JV ventures are huge. Andthen step number four, to
(42:13):
finalize the principle ofimpact, is monetization. Once
you have that influence, thenyou monetize those that try to
monetize before influence don'tlast.
Mick Spiers (42:26):
Yeah, it's clear you, you haven't captivated an
audience. So how are you goingto monetize that? Yeah, really
good. Okay, so we, we went on abit of a interesting tangent
there with your with your law ofimpact, and educating ourselves,
structuring ourselves,developing the influence, and
then the monetization and themini steps.
Israel Duran (42:45):
I thought it would be a lot of value to the
listeners, because in theservices speaking framework,
that was a framework that Ideveloped over nine years. And
you know, one of our businesseswe did, it's not, may not be a
lot of money to somebody, butjust in one of the businesses
using the same framework. We did1.5 and one of the end to 1.5
million using the sameframework. And that's just one
of our companies. But I wantedto give people context on why I
(43:11):
built the framework the way Ibuilt it, because it's based on
the laws. And I just shared withyou one law. There's many other
laws, but because of time sake,that literally follows the law.
So people can't get thatbreakthrough. Because I have
people all the time coming tome, Mick, and saying, Israel, I
see what you did. You got thatperson on a TEDX stage. I saw
that you helped them launchtheir brand. I saw that you got,
(43:33):
you know, this impact stage. AndI'm like, Yeah, but they follow
the process. It's easy for youto see from the outside in, but
let me ask you a few questions.
You want to get on the stage?
Yeah, I want to get ready on thestage so you're ready to speak
in front of 100 people? In frontof 500 people? Yeah, I'm ready.
I'm like, Okay, let me ask you aquestion. Do you have this in
place? No, do you have this inplace? I was thinking about
(43:56):
doing it, but I don't. I don'thave it in place yet. I'm like,
I don't even want to continue toask you questions, because you
don't have the first two thingsI asked you. But first two
things I asked you about. Whenthey follow the framework, Mick,
they have all those things inplace. So when they get to
number five, which number fiveis? More stages? Number five has
to do with getting them on morestages, more traffic and growth.
(44:18):
But if you don't, if you haveleaks in your cup, like if I had
a leak in this cup, right? Thisis the law of the leak, by the
way. Now I'm giving you anotherlaw, the law of the leak. Do I
have time to go over the law ofthe leak? Nick effort, so the
principle of the leak is, letme, let me teach it in the
proper context, because I don'twant to shortcut anything here.
Imagine if you're by the water,okay, and there's an ocean, and
(44:40):
you have a huge ocean. And inthis ocean, I want you to
imagine that the oceanrepresents abundance, more
sales, more stages, more growth,everything that you want. And
about 100 feet from this ocean,there's a beach, there's sand,
beautiful sand, about 100 feetworth of sand. And. And from the
(45:01):
waterline to this table, there'sthis beautiful table that's 100
feet from the waterline. And onthis table, Mick, I want you to
imagine that there's differentsize containers. You have some
small containers, you have some,you know, some bigger
containers. You have somereally, really big containers.
And each of the containers thatare on this table, they all have
one thing in common. They allhave a leak inside of it. They
(45:25):
all have a hole inside of them.
So if it's a small container, ithas a it has a hole in it. If
it's a big container, has areally, really big hole in it.
So every container has a hole init right and on the side of this
table that's about 100 feet fromthe water, there's this huge
bucket that represents what youget to keep, and it has the
capacity of the ocean andbeyond, meaning you can fill it,
(45:48):
and it still doesn't get filled,like you can anything that you
put into that bucket you get tokeep. Okay. Mick, are you
following me up to now? Yeah,sure, yeah. So let's imagine
that someone, a business owner,let's say somebody that's an
entrepreneur, or somebody that'slooking to go into the seat
suite. They come up to the tothe table, and they grab any
container that they want. Andlet's say they grab a medium
(46:10):
sized container, and they go andthey walk to the beach, 100
about 100 feet, and they go tograb gather more opportunity.
They go to gather more sales,more water, right? And they walk
back with their container totheir table, and they're about
to transfer the water from theircontainer into the bucket, which
represents what they get tokeep. So they're in that process
(46:31):
of doing that. What do you thinkthey're going to find, Mick,
when they go to transfer?
Mick Spiers (46:37):
Gonna find an empty bucket, which is all leaked out.
Israel Duran (46:41):
Find an empty container and an empty bucket,
for sure. Why? Because it's aleak. 95% of people. Mick, they
go back to the container thetable, and they try to find
another container. Thiscontainer doesn't work. Let me
go find the best shiny the nextshiny container, and they go in
and grab the best nextcontainer. Then they go back
down to do the same thing. Theyfind out that, wow, there's no
(47:01):
water being stay, being held.
What's the more of the story yougotta fix the lake. There you
go. No, I didn't see you. Nowyou're here. 100% you gotta fix
the leak. The more of the storyis this? More doesn't matter
unless you cover your leaks,your blind spots, your gaps and
your leaks. I'm a passionateteacher and making sure people
(47:24):
have all of that in place beforegoing for more, because I
believe in going for more, but Ibelieve, as you go for more,
make sure that you plug in theholes, the leaks, so you can
keep more what you're receiving,or you can, you know, maintain
those relationships as you'regrowing in their careers, and
it's so important. That's why myframework is built out the way
(47:44):
it is. And it's very meticulous,not because I want it to be.
It's just that's the way thatpeople succeed. When people
follow my framework, they'refollowing literally 17 different
laws without them even knowingand that's why it works. It
works because I'm implementinguniversal laws and I'm teaching
people how to do the same.
Mick Spiers (48:05):
All right.
Excellent, Israel, we arerunning short on time now, so
you've given us a lot to workon. And to me, the number one
message in all of this, we saidit at the start in the
introduction, was, are youready? And if you haven't done
the work, you're not ready, andit's okay to practice a little
bit along the way, whilst you'rein your stage of obscurity, etc,
but make sure you're payingattention and you're making the
(48:27):
adjustments, fixing the leaks.
Make sure you're making theadjustments before you can truly
say that you're ready for theacceleration that will come and
then potentially monetization atthe end. Really good Israel. I
want to take us now to our RapidRound. These are the same four
questions we ask all of I guessso, what's the one thing you
(48:51):
know now, Israel Duran, that youwish you knew when you were 20?
Israel Duran (48:55):
The one thing that I wish I knew when I was 20 is
that there's a gift inside ofme, and it was just waiting for
me to get it out. So myencouragement to you is,
discover your gift, discoveryour voice, and begin sharing
that gift in your voice.
Mick Spiers (49:11):
I think that's powerful in in everything you
shared with us today, aboutfinding the void, but then also
about picking your stones, likeif you think about your level
one that you spoke about beforewith King David versus King
Saul. Don't wear someone else'ssuit. Find your suit. All right,
really good. What's yourfavorite book?
Israel Duran (49:28):
Favorite book is the Bible. And I know that
probably is like a check mark,right? But that really is. And
to be fair, to be fair, theBible does have 66 different
books. So one of my favoritebooks within the Bible. I really
love the book of Proverbs,because the book of Proverbs has
31 chapters, so you could readone every day, and it's a book
about wisdom. It gives you lifewisdom, business wisdom and
(49:51):
financial wisdom andrelationships wisdom, which is
stuff that we all need. And it'sreally a powerful book.
Mick Spiers (49:58):
Yeah, really good.
Okay, yeah. What is yourfavorite quote?
Israel Duran (50:01):
Then my favorite quote is this, your last success
is your worst enemy. That wasfrom Dr. miles Monroe, one of my
mentors. He passed in 2014.
Mick Spiers (50:11):
Yeah, yeah. Good one that's powerful, also with
what we're talking about todayas well. And finally, Israel,
how do people find you? Ifthey're curious about what we've
discussed today and they want todo the work. How do they find
Israel Duran (50:22):
You know, Mick, I wanted to give a gift to your
you?
audience that I typically chargefor, because I believe that you
shouldn't give anything away forfree unless it's worth paying
for. That's just the way myphilosophy is. So with your
permission, I would love to givethe audience for those of those
that are listening and they'reeither they're getting some
(50:44):
value out of what we're sharing,and they want to, kind of like,
maybe go through a process onlearning how they can identify
their their leaks or their blindspots or their gaps, and really,
kind of like, Get clear on whattheir custom thing is. We have a
guy that's called the onlinebusiness blueprint that really
takes you through identifyingwhat your gaps are like. It
(51:04):
really making sure that you'reready for more. And all you got
to do to receive it, becauseyou're you're listening in, is
you find me on Instagram. Youcan find me on Instagram by
going to israelduran.com andjust clicking on my Instagram
social media link. You find meon Instagram and you want to
direct message me. This is veryimportant, because if you don't
(51:24):
direct message me like this,you're going to get the page to
actually pay for this. And Idon't want you to pay for this,
because you know you're you'reme, you're on Mick podcast here.
So make sure you use thiskeyword. You want to use The
Leadership Project, all oneword. If you DM me, that word.
Can't have any spaces in betweenTheLeadershipProject because of
(51:46):
Mick, we'll go ahead and givethat to you at no cost, and
you'll have that as a resourceavailable for you instantly when
you DM me the word TheLeadership Project.
Mick Spiers (51:57):
Thank you, Israel, that's very kind to you, and I
encourage the audience to goahead and do that, so that
brings us to a conclusion.
Israel, I want to thank you forsharing your gift with us today,
the gift of your time, the giftof your wisdom, and giving us an
insight into your framework thatis helping people to get ready
and to get ready for growth.
Thank you so much.
Israel Duran (52:16):
Thank you.
Mick Spiers (52:18):
That was Israel Duran, and what a powerful
reminder that your voicematters. If you've ever
hesitated to speak up, if you'veever felt that inner critic
whispering you're not ready, orif you've been sitting on a
message that the world needs tohear, let this episode be your
sign. It's time to rise. It'stime to speak. It's time to
(52:40):
lead. Israel's story shows usthat our biggest growth often
lies just on the other side offear, and that when we speak
with purpose, we don't just growour business, we transform
lives. In the next episode, Iwill be sharing my own thoughts
about overcoming the fear ofpublic speaking and some tips on
(53:01):
how you can progressively getbetter at the craft.
Thank you for listening to TheLeadership Project
mickspiers.com a huge call outto Faris Sedek for his video
editing of all of our videocontent and to all of the team
at TLP, Joan Gozon, GeraldCalibo and my amazing wife Sei
(53:24):
Spiers, I could not do this showwithout you. Don't forget to
subscribe to The LeadershipProject YouTube channel where we
bring you interesting videoseach and every week, and you can
follow us on social,particularly on LinkedIn,
Facebook and Instagram. Now inthe meantime, please do, take
care, look out for each otherand join us on this journey as
(53:46):
we learn together and leadtogether.
What if your greatest fear held the key to
your greatest growth? Couldpublic speaking be more than
just stage presence? Could it bea path to purpose, to service
and to business success? Andwhat if you discovered that the
very thing that you once avoidedbecame the thing that now
defines your mission. Today,we're diving deep into the power
(00:23):
of speaking, not just forbusiness, but for your life. I'm
honored to be joined by IsraelDuran, a sought after speaker,
trainer and coach who helpsleaders grow through the art and
strategy of public speaking. ButIsrael's journey didn't start
with standing ovations. Itstarted with a stutter, a young
boy who would get into troubleat school just to avoid speaking
(00:45):
in front of the class, hispersonal transformation from
silence to the stage is nothingshort of remarkable. Whether you
speak at conferences, leadinternal meetings or just want
to build your confidence to beseen and heard, this
conversation is for you.
Hey everyone, and welcome backto The Leadership Project. I'm
greatly honored today to bejoined by Israel Duran. Israel,
(01:09):
is a sought after speaker,trainer and coach who empowers
leaders to grow their businessthrough the power of speaking,
and that's what we're going toexplore today, whether you're
using speaking engagements togrow your business yourself, or
you're using speakingengagements within your sales
teams to be able to speak atconferences, to be able to do
(01:30):
client engagements, we'retalking about the power of
speaking to grow your business,including whether you're ready
for growth. Are you ready totake those stages? How do you
find more stages and then, onceyou get booked, how do you make
the most of the opportunitiesthat you get when you do have
those opportunities in a publicspeaking environment? So there's
(01:52):
going to be something in thisfor all of us. This is a big
fear for a lot of people. Theywant to do it, but they don't
always know how to start. Sothis is going to be a really
good conversation for all of youwithout any further ado. Israel,
I'd love it if you would sayhello to the audience. And I'm
really curious to know whatinspired you to specifically go
(02:14):
into this work of helping peopleto grow their business through
the power of speaking.
Israel Duran (02:20):
Mick, thanks so much for having me on the
leadership project. And it's Ilove the question, because
growing up, I was a stutteringboy. It held me back in second
grade because I had a speechproblem, a speech impediment
problem, really, really bad. Iactually was the child that
would get in trouble on purpose,Mick, and fight some of my
(02:42):
students, or fight some of mypeers to avoid presenting in
front of a class for fiveminutes, and then I would get in
school suspension for a coupleweeks. That was me. And you
know, now you're asking thequestion, well, what is what
inspired you to kind of go intospeaking, and, you know, serving
the people you're serving nowand helping people go grow
through speaking. And really itwas a calling. I felt a calling
(03:05):
because, you know, a lot of thepeople that I speak with, they
also had a similar experiencewith speaking, or maybe they
were shy or afraid of publicspeaking, and they kind of need,
like to see someone that's doingit at a pretty high level, that
can relate to them, right? SoI've come from the lowest of the
lowest, like I was held backbecause of my lack of speaking,
(03:27):
and now I love to empower peoplewith the service of speaking.
Mick Spiers (03:31):
Oh, that's brilliant, Israel. It's funny
the lengths that people will goto avoid something that they've
got some hidden fear about, andthe disruption that you're
talking about, like I was justreading a story about the same
thing the other day. Pictureyourself in a classroom, and
everyone is about to read apassage from a book, and
(03:54):
there'll be that one kid whostarts playing up just before
the the round robin gets tothem. Now, what does that tell
you that there's something therethat they haven't addressed? So
I'm curious what? What did youlearn through that that inspires
you today?
Israel Duran (04:11):
I learned that everyone has a voice. See, I had
a voice, but I just I didn'tknow what my voice was because I
didn't have identity. You see alittle quick backstory on me
when my dad, back in 1993 mydad, whose name, his name is
Domingo dudan, he was having abunch of chest pains on his left
side. And my mother, who was adoctor in Dominican Republic,
(04:34):
who immigrated over to the US,who wasn't able to transfer the
license, though, because of theEnglish barrier, she told my
dad, she's like, Hey, dude, youneed to go check yourself out at
the ER because or check yourselfin because you're having these
chest pains. This is not good.
So my dad listened to her. Hewent to the ER, and he spent
Mick about three and a halfhours at their emergency room at
(04:54):
the local hospital here, andwhen he spent three. A half
hours for whatever reason. Mick,he just went back home, either
whether he got impatient or, youknow, they said it didn't attend
him at the time, because therewere more pressing issues other
than what he was going through.
And my dad went back home. Andunfortunately, my dad have had
(05:16):
what the medical community calla STEMI. My dad had a massive
heart attack, and my dad diedalone. My mom found them in that
condition, a very traumaticexperience with my mom and I
Israel. David Durant, I was onlyabout three months when my dad
passed. So I grew up with thatvoid. I grew up with many voids
in my life, and I made all thewrong mistakes. But it's
(05:38):
relevant to the conversation.
Mick. Mick, because of thosevoids, I wanted to find my voice
through my dad, but I actuallyfound my voice through the voids
that I had in my life, and thenI found my vision as well. So I
teach people today. I'm like,Hey, Israel, I need to find my
voice. I really need to getclear on my voice. I'm like,
Well, before we find your voice,tell me what your vision is,
(06:00):
because your vision will alwaysdetermine your voice, but your
vision is determined by thevoids that you see in the world.
And that's exactly the case forme, and it's exactly how we
teach and how we empower otherpeople that we work with. But it
really does start withunderstanding your vision and
understanding the voids.
Mick Spiers (06:21):
Yeah, really curious to unpack that a little
bit more. Very good. So whatdoes a void look like to you?
Like in a way that could betranslated to someone else.
Might be sitting there listeningto this and go, yeah, there is
something missing in my life, orit might be an injustice that
they see in the world, that thatkind of riles them up, like,
tell me more about this wordvoid for you.
Israel Duran (06:43):
Yeah, you know, I love the question. The word void
for me is not only about what'smissing outside, like what's
missing out in the in the world,like what, what are like the
present voids that I see, butalso what was missing in the
past, like, when I look in mylife like my past life, like the
(07:04):
things I lived, lived through.
Like, for example, as a child, Ihad voids. I had things that
were missing. So those thingsthat were missing are actually
things that I value today,right? I always tell people
this, what you don't have as achild you typically value as an
adult. Why? Because what wasmissing as a child, the Void is
what we go after now, right? Sothat's really it like, and when
(07:27):
we not just identify them, butwhen we lean into it. Mick, when
we actually think through andthink about it like, wait a
second, okay. How does thisapply for me in my business? How
does this apply to me in mycareer, and as I'm developing,
how can I identify voids in mycompany, not to complain and not
to accuse and and just identifyall the problems. But how can I
(07:50):
now identify those voids, voids,and then now create those voids
into values and then not startto fill those voids? So I can
grow in my career, so I can growin my business, so I can grow as
a person. And that's really whatit's about for me when I
identify voids. Becausesometimes you get people that
focus so much on what's notthere, they'll focus on the
glass half full, if you will, orhas half empty, and really
(08:14):
focusing on, how can we makethings better, and not just
negative, but positivity.
Mick Spiers (08:22):
Yeah, really good.
So feels like, to me, almost abit of deep work that you need
to do to connect to yourself andand in that you're talking about
childhood, and almost a Freudiananalysis of, you know, what was
it about my life, my earlydevelopmental stages, that led
me to where I am today, and todo that work of you know what?
(08:43):
What was it? What was missing?
So I can step into that void andmake clarity of my own life
before I can share it withothers. And what I mean by
clarity here is coming back toyour example of playing up in
the classroom. I'm going to putit to you, and I'm putting it to
(09:03):
you to test the hypothesis alittle bit here, that once you
find that void, it might bealmost like a resolving mindset,
where you it starts to explain afew things that happened in your
life, where you go, Ah, now Iknow why I acted that way, or
why I did this, or why I wasnever happy with this situation.
(09:23):
How does that sit with you, thatyou get these moments of clarity
once you find the void.
Israel Duran (09:28):
You 100% receive clarity, and clarity is really
the essence of confidence. Themore clarity you have, the more
confidence you'll walk in, andthe more clear your
communication will be. It's veryhard to communicate on something
that you're confused about, butthe more clear you are on on it,
you're going to be able to showup and communicate more clearly
and more effective. And it's sotrue for when somebody is trying
(09:52):
to look for clarity on again,what their voice is or what
their message is, what they'recalled to bring, what they're
called to communicate on, likeif you don't have. Clarity,
you're going to be confused, andthat, conf, that confusion will
lead to you being confined andreally for you to be paralyzed.
Mick Spiers (10:07):
Yeah, really good.
And I can imagine that if youhaven't got that clarity,
there's not a chance in hellthat you're going to be able to
achieve that clarity with youraudience. They're going to walk
away confused.
Israel Duran (10:18):
Before you can.
You first have to believe thatyou can even with you. Mick, you
were sharing with me before thewe clicked record your vision
with this beautiful project. TheLeadership Project stemmed from
the heart of impact, the heartof service, wanting to make sure
that entrepreneurs, employees, Csuite, business owners had
access to information,principles, knowledge that can
(10:40):
help them grow in whatever thingthey're trying to grow in,
whether that's in their career,whether that's upgrading to the
C suite level. And you saw thatvoid, Mick, it gave you the
vision, and now you have aplatform where you're using your
voice to do something soincredible.
Mick Spiers (10:56):
Yeah, well, said.
So the void I saw in the worldwas an injustice. It's when I
saw that only one in five peoplein the world truly love their
job and like their boss. And Isaw it that people were spending
up to 1/3 of their life in aworkplace that was stressing
them out. And I saw that as avoid, as an injustice, and I
wanted to address thatinjustice, and that's why I
stepped into the breach, andthat's why we do this show.
(11:18):
Well, Said, now I find myvision. Now I find my voice, and
that's why I speak on stages andI do these wonderful podcasts,
inviting experts like your goodself onto the show so that we
can empower those leaders withthe knowledge and skills that
they need to address that void.
Yeah, well connected. I likethis a lot. Okay, so we're doing
(11:41):
some work. We're working outwhat is the void, what is the
thing that's going to drive us,what is our vision? And we're
going to find our voice. Westill need to overcome some of
those fears Israel. So for manypeople, one of their greatest
fears is public speaking. How dowe carry on that?
Israel Duran (11:56):
You know, I studied this a lot, and it's
something I deal with. Out ofspeaker training. We have a
speaker training where it's athree day training, where we
really empower, edify and helpestablish leaders in their area
of gifting, with speaking. Andwe really deal with the fear,
but we deal it. We deal with itvery different than what most
people like determine the fearof public speaking like. It's
(12:19):
not necessarily the fear ofpublic speaking, but it's the
fear of typically, it's not evena fear of rejection. Like people
say, what's the fear ofrejection? No, it's not really
that. It goes deeper. It's, it'sthe fear of not being confident
in what you're saying. That'sreally the underlying issue.
Because, like, for example, evenwhen I used to stutter really,
(12:41):
really bad. And my speechteacher would teach me this,
like when I was studying, verybad back in elementary school. I
mean, I would stutter with whenI would talk about things that I
didn't care about, right? Butwhen I, when I talk, when I
would talk about video games orbaseball or something that I
really, really knew, like a likea show that I just watched and
so, or something that I wasbinge watching at the time, or
(13:02):
whatever it is, whatever it was,that's when it became like I
wouldn't stutter because I wasjust, I mean, I was talking
about something that I lovedtalking about something that I
enjoyed talking about somethingthat I knew. You know what I
mean. So everything flowed. Mostpeople get afraid when they have
to talk about something thatthey don't know. But with public
(13:24):
speaking, all you're doing ishaving a conversation. Like, I
use this question a lot. Mick, Isay when I talk about sales, I'm
like, Who here has ever hadlike, for people that have been
afraid, I'm like, Who here isafraid of sales? Who here is
afraid of public speaking?
You'll have people raise theirhand, and I'm like, awesome. Who
here has ever had a conversationwith with anybody, one on one,
(13:45):
and everybody raises their hand.
I'm like, congratulations, youhave 95% of what it takes to
speak on stage. The 5% is justskill set development and tool
set development, but the mindsetis really the biggest thing. And
the mindset is knowing that youhave something to share that is
(14:07):
valuable to others, knowing thatalso the things that you know
that come so easy to you, likethe trash that you think you
have, for lack of a betterphrase, is actually someone
else's treasure. Like this is soeasy to me. I don't know why
somebody would want to learnabout leadership or growing
business online or speaking.
This is so easy. Meanwhile,other people have been like
(14:28):
they're looking for someone tohelp them in that area. So
understanding that peopleactually want to hear what you
have to say, and you know youleading into that can help to
also alleviate the fearperception of I have fear public
speaking.
Mick Spiers (14:46):
Yeah, this is a great perspective. I'm going to
share two things back with you.
The first one is, what I'mhearing is what puts you in a
flow state, what puts you in aflow state? Where does that
passion come from? And I'll comeback to that in a moment. And
then the second part. Is weunderestimate the things that
come really natural to us. Wedon't think about that in other
people's eyes. No, that's notnatural to them. So the things
(15:08):
that I know deeply, other peopleare interested in that we and we
and we forget that because wethink that's so obvious. It's so
obvious, and I'm so passionateabout it. I don't even think
about it. So on this flow state,I was thinking of two things.
One's got nothing to do withspeaking, and then the other
one, I think, is going toresonate strongly with what
(15:29):
you're saying. The first one, Iwas thinking about exercise and
fitness. I can tell you I haterunning on treadmills. In fact,
I call it a treadmill. It's likeawful. I run on a dread mill for
20 minutes, and I'm I just wantto get out of there. Give me a
tennis racket, put me on atennis court. Two hours goes
past, and I don't think I'veI've even exercised because I'm
(15:50):
in a flow state. I just love it.
Now, talk about my eldest boy,Henry, and if I ask him a
question about something he he'sgot no interest in whatsoever. I
get one word answers. How wasschool today? Good. What did you
do? Not much. Reallyuninterested. Ask him a question
(16:11):
about Pokemon, and he's off. Wecan't shut him up. He's like,
he'll be still talking aboutdifferent Pokemon for the next
two hours. Is this what you'relooking for here in this.
Israel Duran (16:22):
It's exactly what it is. It's when someone is
communicating about somethingthat is valuable to them. Again,
it could be past. Voids could bepresent. Voids could be, you
know, present values could befuture values, or future visions
as well, that they see somethingthat they want, they want to be
into like, like, for example,Henry, he probably has a vision
(16:44):
of growing his, his, you know,you know that that of what he's
doing, he's probably going lotsto grow that, right? That's why
he wants to talk about it,because it's something that is
authentic to him. It's like me,me, back in the day with
Baseball, baseball used to be mything. Baseball was everything
to me, right? I would know. Thisis how I would know everybody's
stats at the time. Right now, Idon't, I don't know any stats.
(17:05):
Don't ask me. But back in theday, I used to know the stats. I
used to know what people were,were they're batting batting
average. I used to know, youknow, how many home runs they
hit, right? Because I was thatwas something that was valuable
to me. So it's the same thingwith anyone, right? And this is
a really good mechanism as well.
Mick to use to build rapportwith people, like, when I'm
going to sit down with someonethat I want to do a JV with, or
(17:26):
a business deal or somethingthat is unique, I always do the
research, or I always askquestions where I can kind of go
into, okay, what does thisperson value? What do they like?
What are their hobbies? BecauseI want to get them talking about
what they like, because itcreates instant rapport and
instant credibility, instantconnection. The same is true
with a one on one conversation.
(17:49):
The same is true when you're onthe stage speaking to 100, 200,
or 2000 The same principleapplies.
Mick Spiers (17:56):
Yeah, really good.
Okay, all right, so we're ononto something here. For sure
we're going, I almost feel likeit's a mini iki guy, but
designed around where we'regoing to go with our speaking.
So what do we love doing? Whatbrings us joy? What puts us into
a flow state where time wouldbecome immaterial? I'm so
immersed in this conversationwith Israel that it doesn't
(18:16):
matter. The whole world can fallaround me. That's the void.
That's the topic. What are youpassionate about? It's going to
be something that you're thengoing to be good at, something
that you got something to sharewith the world. Then there's the
what can I be rewarded for?
Well, you can be rewarded fromthis engagement. And then what
does the world need? The worldneeds you. The world needs you
(18:40):
to find your voice. You'vebecome a specialist at this,
whether you noticed or not, youbecame a specialist, and the
world needs you to share thatwith the world, okay, how do we
then convert that, that passion,that that void, that passion,
that vision, how can we convertthat into the clarity that's
needed to cut through with anaudience? Because you use the
(19:03):
same topic again. If you got meto stand on stage, I could talk
about cricket for two hours, andthere's not not. Everyone wants
to know a two hour speech oncricket. They want to know the
three most important things. Howdo I condense this world that I
now have, this developedknowledge that I have around
this topic. How do I get it downto a codified message? I'll give
(19:26):
a wonderful quote. So I'mprobably going to, probably
going to get this wrong, but afamous mark, quaint quote that
says something along the linesof, I wanted to write you a
short letter, but I didn't havetime. So here's this long one.
How do we convert all of thatknowledge into something
condensed that we can speak on astage about?
Israel Duran (19:45):
The answer is the service of speaking framework.
It's the exact proprietarysystem that we've been using for
literally the last nine years.
We launched it in 23 because Iwas using it privately for
myself and my private clientsand. And that's how we do it.
You know, understanding thatspeaking is not just a vehicle
of growth or of being able tomonetize, but speaking is a
(20:08):
service. It's a level ofservice, and I believe that it's
the highest level of service.
There's a great saying that sayslike this, if you want to be the
greatest leader, let him be theservant of all. Well, if you
want to be the best leader,speaking into the lives of the
people that you're called tolead, or in the areas of your
(20:31):
that you're called to be athought leader in, are extremely
important. And this is whereMick's question really should
have you focus on that? Like,okay, who do I want to serve,
right as a speaker, and whatthemes do I want to position
myself as a thought leader, as aspeaker? And that should be the
(20:52):
focus on answering Mick'squestion. Without that, you're
really still in that, in thatmiddle space, the way we do it,
as a service of speakingframework.
Mick Spiers (21:02):
All right, really good. So we're getting into the
mindset that our speaking is inof service to others, that we
are providing a service, andwe're in service to them. What
does the framework look like?
Talk us through.
Israel Duran (21:14):
So the framework really focuses on five core
levels, like when I take someonethat is, let's say, at zero,
someone that has no idea whothey are, what they're called,
to bring the first level is whatwe call the level, the stone
level, level one, we call it thestone. And the reason why we
call it the stone is because I'ma student of history, and I'm I
(21:35):
read a lot, and one of myfavorite people that ever lived
was David. When you read hislife King David, you read that
before he was going to go intothe palace, he fought Goliath.
Right? Everybody hears thatstory David and Goliath, but
they, many times, overlook whatactually happened when David was
(21:56):
going to fight Goliath. When youread the history, you'll find
that King Saul wanted David toput on his own armor. He was
like, Hey, David, I know you'regonna fight Goliath, but here's
my armor. And David's responsewas actually pretty, pretty
amazing. David said, I can't puton your armor. I'm sorry. I
can't use your message. I can'tuse what you're using because I
(22:19):
have improved it yet. It's notmy messaging. So David went down
and he picked his own stones,his own angle, his own thing,
right, the thing that he wasgood at. So we start there. We
start with level number one,because unfortunately, a lot of
people in the space leadershipmarket, in the marketplace, they
(22:39):
may not even be clear in theirmessage, or they're using
somebody else's message, orthey're copying somebody's
message, that's a copy ofsomebody else's, that's a copy
of somebody else else's. Solevel one really deals with
getting clear in your message,the authenticity of your
message, your voice, andunderstanding who your message
is for like, Are you serving?
You know, single mothers? Areyou serving single men? Are you
(23:00):
serving businesses? Are you in abusiness that has customers
where you're looking to sell aninfo product, right? Really got
to get clear on that, andthere's so many different
possibilities with that. Mick,it really is like when somebody
goes to a tailor and they take acustom suit and they take your
measurements and stuff. It'sreally like that, because that
level one really determinesthere's a lot of questions that
(23:24):
you would need to I would needto be clear on it gives you
specifics, but the essence of itis getting your message and
identifying what market you'regoing to be serving in or
serving to as a speaker.
Mick Spiers (23:38):
All right, really clear. So this stone level, and
the word authenticity is exactlywhat I was thinking about. And
if I could think about it, takethe King David King Saul
example, and put it into modernday thinking you're not going to
go on stage and just mimic thespeech of a Simon Sinek or
Barack Obama. You might borrowsome of the techniques and
(24:01):
skills that are used tocaptivate an audience, but it
needs to be your message. Itneeds to be authentically you.
It can't be the role of publicspeaker today is going to be
Israel Duran (24:11):
Perfect. It's 100% in alignment, because you are a
played by Israel Duran. No, it'sIsrael. Duran is here to share
missing piece as well. If youdon't show up the way you're
something about himself, his ownmessage, deliver his message,
and he's done the work tounderstand who his audience is,
supposed to show up, there'sgoing to be still a gap, and
who he's serving, and how hismessage is going to serve them.
How does that sit with you?
(24:32):
different is okay, you don'thave to do it like anybody else.
It's kind of like with with stepnumber three, I'm getting my
head in my head of myself withsystems. A lot of people like to
see what we're doing on thefunnel side, and they want to
try to copy our funnels. And Itell people, I'm like, you don't
(24:54):
have to copy my stuff. My stuffwon't work for you. The
principles, the structure. Thescience behind it, you can
duplicate that, but yourmessage, your eloquence, what
you're called to bring is has tobe unique to you, or it won't
work.
Mick Spiers (25:10):
It's a bit like the 95% 5% you spoke about before.
The 5% is the skills and thetechniques, but the the 95% is
you, and it's your message andbeing able to have that clarity.
All right, so what's beyondstone? What's level two?
Israel Duran (25:24):
So level two has to do with strategy and
structure. You see, strategywill always come before
structure in order to grow.
Doesn't matter if you're in a Csuite position and you're
looking to or you're, let's sayyou're a mid management you're
looking to get to C suite.
What's going to help you getthere is typically a new
strategy. It's identifying astrategy. Now let me take it to
(25:45):
the for the entrepreneurs in theroom, for the entrepreneurs that
are listening in order for youto break those next level of or
next level of income, it'stypically a new strategy. So
it's like, why I've been doingthis whole thing Israel, over
and over again and over and overagain. It's and I'm still stuck.
They say the same. They say it'sthis definition of insanity is
to try to do the same thing overand over again and expect a
(26:05):
different result in order tobreak through. Is identifying
those new strategies. So basedon whatever strategy we're
outlining, to serve as a speakeror to show up and speak or to
monetize your gifting throughspeaking, that strategy will
determine the structure. Thatwill then determine number
three, which is systems. Andagain, it goes back to a custom
(26:28):
suit. I can give a hypotheticalhere, but it really depends on
where you are now you currently,in your career, in your
business, where you desire tobe, though me having clarity to
those two questions, then I cangive you this is a strategy that
will help you to jump from A toB.
Mick Spiers (26:47):
All right, so we've done our stone work. We know who
our message is, who we'reserving. We're now working on
our strategy and our structureand then our systems, so
understanding that we need apath to get towards the impact
that we're looking to have, andwhether that impact is growing
my business for monetary return,or it's some kind of not for
(27:07):
profit, impact that we'relooking to do, we need a
strategy and structure for toget to where we want to get to,
and we need the systems that aregoing to help us get there. What
comes after, after level three?
Israel Duran (27:19):
See number four has to do with the support and
speed of implementation. Butbefore I go deeper into number
four and number five, let mejust outline because you
mentioned impact, and I lovetalking about impact. It's the
first word in my logo. There's alaw that actually governs
impact, right? So I'm a studentof history, and I love studying
(27:40):
again, just the history, likeold books, like I love studying
a bunch of people that are notalive today, if that makes
sense, like they left theirbooks right. And there's a law
that I would love to share here.
Mick, if that's okay, beforegoing into number four, number
five, yeah, go for it. Israel,yes, the law of impact, or the
principle of impact teaches thatthere's four steps before making
(28:03):
an impact. And these steps havebeen proven time and time again.
Every single time it's like,it's like a law, it's like the
law of gravity, right? If I wereto drop my water bottle, I'm
never going to doubt and saythat the water bottle, oh, well,
I'm afraid, because it's goingto go to the it's going to go to
the ceiling. That thought willnever cross my mind, because I
(28:25):
understand the law of gravity,that if I drop my water bottle,
it's going to go to the floorevery single time, 100% of the
time. So when I empower businessowners or entrepreneurs or
people that are looking to growinto careers, I love to teach
them laws, because when I teachthem laws, laws don't respect
how young you are, how old youare, what color skin you are, if
(28:48):
you're fat, if you're skinny,for lack of a better phrase, if
you're a man or woman, itdoesn't respect none of that. It
just respects the fact like ifyou're implementing the law
right. And this law is going tobe game changer, and there's a
lot that we teach, but I'm goingto give going to give you this
one law here. So step number oneis we begin with education. So
everything starts witheducation. And that's a that's a
(29:11):
typical like, oh yeah, I knowthat. But what do I when I say
education? What do I mean? Am Italking about college education?
No, I'm not talking aboutcollege education. So let me
just be clear. I'm talking aboutspecialized education in life,
doesn't matter what you want todo, whether that's again, you
want to get to the Sweet C suitelevel. You want to enjoy what
(29:32):
you do in your workplace. Youwant to be happy. You want to
grow your business. You want tohave some fulfillment in life.
You want to hit 6, 7, 8, figuresof revenue in your business,
doesn't matter what the goal is.
Everything starts witheducation, and the fastest way
of learning something is to findsomeone or a group of people or
(29:53):
an organization or a podcastlike this that has already done
what you want to do or have.
Guests that already done whatyou want to do, and then start
to learn, start to consume theinformation, the education, so
you can reverse engineer how toactually do it. And education is
extremely important, butspecialized education, learning
(30:14):
from, again, a mentor, ateacher, someone has already
done what you want to do. Sothat's step number one, once you
do step number one correctly,and that may take time, it may
take a year, may take a coupleyears, may take you might be
lucky and be fortunate, and justmay take a week. I mean, it
really depends. But education iskey. Once you have the education
in place, and if done right,you're going to naturally unlock
(30:35):
number two, which is what wecall building systems and
building leverage tools. Systemsbuild wealth. Systems build
everything. And a lot of times,people want to make an impact,
but they don't understand thatthey need money. They need
resources in order to make animpact. They need resources to
be able to truly make theimpact. Like, if you want to
(30:57):
reach millions of people, you'regoing to need millions of
dollars to do so, or if you wantto reach even a couple 100,000
people, you're going to needsome resources to do so, right?
So number two, really allows usto identify the systems to build
value, typically using speaking,right, and giving that value. So
we can build the value in acertain community or demographic
(31:18):
or industry or in a company oran organization, right? Et
cetera, et cetera. So then wecan naturally unlock step number
three. And Mick, I would lovefor you to touch base before I
get into three. Number four onwhat your thoughts are so far.
Mick Spiers (31:35):
Yes, so I'm hearing about finding a I'm going to
call it a universal law ofimpact, that if you're going to
be impactful, you you need tohave an approach to do it,
starting off with a specializededucation, and then having a
system for how you going to doit, including how you going to
bring the resources together tohave the impact that you're the
(31:56):
you're looking to have, andhaving a look around you and
seeing others that have beensuccessful before you what
worked for them, what didn'twork? And I'm seeing a curiosity
there that we're not just flyingblindly. We're actually looking
to have some kind of structureand approach through that
specialized education and thenthrough the systems that we're
(32:17):
going to bring forward. So sowhat's the third step with with
your law of impact?
Israel Duran (32:23):
The third step, and by the way, 100 you're 100%
you said it eloquently andelegant. The third step is
influence. Now, before I go intoinfluence, I just want to say
this, influence is the barometerto leadership. The way you
measure leadership is bysomeone's influence. And
(32:45):
influence isn't about a title.
It isn't about control. It isn'tabout manipulation. It's not
about trying to force someone todo something or to follow you.
That's not how leadership works.
It's more about being someonethat people follow or take their
suggestions, because you'vebuilt the right systems, the
(33:05):
right leverage tools that havebeen valuable, the right
communication, the right empathyconnection, trust that people
are like, I'm going to followyou. I'm going to give you my
respect, because you've shown aninterest with them and for them,
right? So there's no way oflike, trying to, like, I want
the hack of becoming the bestleader. It's there's really no
(33:27):
hat. You just have to be, youhave to show up and become the
person. You have to do the work.
You have to create the thingsit's not about. You know, I get
this a lot of time. Mick,Israel, I want to become a
millionaire. I'm like, Okay, howmany people are in your email
database? Email database. Whatare you talking about? How many
people have you? Are you givingvalue to? Oh, well, we don't
have the email database. I'mlike, wait a second. You're
(33:47):
Wait, hold on. You don't haveany so how do you how do you
stay in touch? And people arelike, well, we don't have it,
right? I'm like, you want tobuild a million dollar
enterprise, but You, the peoplethat you serve in you're serving
already. You have leaks alreadyin your system, and you're not
even serving the people that youalready have. So what would an
extra 10,000 people do? You'regoing to do the same thing with
(34:08):
them. No, we got to make sure,again, you have the right
systems in place to be able toget value. So then when you
unlock that influence, you'reable to keep that influence.
Because the worst thing to do,Mick is to have influence and
then lose it all. That's alsonot good. We want to. We want to
think of influence likesomething that is worth much
more than any amount of moneythat someone can pay you. It's
like your brand, it's your it'sit's everything. If you don't
(34:31):
have influence, you don't reallyhave anything. Thoughts before I
go, before I continue.
Mick Spiers (34:39):
Yeah. Really good.
So, what I'm hearing then inthis law of impact is that we've
got the specialized education,we've got the structure, but
then we're also finding ouraudience that we're going to
influence. So we've captivatedan audience, we've built trust
with that audience, and nowwe're going to inspire them into
meaningful action around ourmessage. Message and inspiring
them is because they do trustyou, but also because you're
(35:03):
cutting through with yourmessage and with your structure
in a way that inspires them intomeaningful action because they
wanted to do it, not becausethey were told to do it, but but
they they truly wanted to do it.
You've influenced their behaviorbecause you've built that trust
with them around your messageand around your structure. How
does that sit with you?
Israel Duran (35:24):
That's it. And in order to really break through
number three, Mick, we have tounderstand what I call the three
steps to break through. Andeveryone will need to go through
step number one, within stepnumber three of going through
what we call obscurity, or goingthrough the darkness, like if
you're unwilling to go throughthe dark, you're not going to go
(35:47):
to the light. You're not goingto sustain the light. When a
seed, when you take a seed andyou plant it in the ground, it
goes in the dark, in the groundwhere no where, there's no
light, there's no sunlightthere. It's dark, it's ugly,
it's the it's the hard work,it's the seasons in life. Mick,
where nobody knows us, but we'redoing the hard work. Once we're
(36:08):
willing to endure insecurity,then we'll go through the next
second level, which we call thelevel of resistance. Okay, the
level of resistance is when thethe seed starts to grow, but it
has to now break through theground. Okay, 95% going back to
that number, and I'm not I'm notexaggerating, 95% of people give
(36:29):
up in the resistance stage.
They're about to break through.
They come from obscurity.
They're breaking throughresistance. They're trying to
grow Mick from that job thatthey don't like into the job
that they do like, but they needit. They need to stay focused so
they can build that rapport andbreak through. But they're
struggling because they havesome problems with some
employees. One employee gets ontheir nerves and is always
(36:49):
constantly on their back andthey're about to blow up. They
got an anger issue. Let's justbe Let's speak clearly. Continue
to be, continue don't get youdon't have to get angry.
Continue to do your job.
Continue to stay focused, justdo good a little bit more,
because once you break through,then you get to the level of
acceptance, which is levelnumber three. Then you get to,
now you got some acceptance, andthen once you get acceptance,
(37:12):
you get to what we call thelevel of acceleration. And then
that's when you really start togrow. But 95 if you're willing
to go through resistance, ifyou're willing to put into work
when nobody sees you, you wantto be faithful with the little,
you will then get the job withthe much. So that's that's how
we unlock influence. The problemwith people. Mick, is that we
live in a generation here in theStates. We call it the microwave
(37:35):
mentality, the mm, and not themillionaire mindset. It's the
microwave mentality. People wanteverything fast, and they want
it now. Doesn't work that way.
Good things take time, and ifyou want things to last, you've
got to be willing to go throughthe process and not cut corners.
Mick Spiers (37:50):
All right, let me, let me share what I'm taking
away from this Israel. First ofall, the stages, the the
obscurity, the resistance, theacceptance and the acceleration.
It makes a lot of sense to me,and I'm going and I'm going to
unpack it a little bit more in amoment. The other thing I'm
picking up here is about thiswanting to go faster and missing
(38:10):
the opportunities that arecoming along the way. And this
is what I'm going to talk about.
And I think where some of that,that impatience to go faster
comes from, is probably from
Israel Duran (38:16):
That's how it works. Because when you're able
comparison syndrome. We seeother people's mastery, or even
someone else's messy middle andwe start comparing ourselves to
why can't I speak like BarackObama? Again, I'll keep on using
him because I think he's amazingorator. But why can't I speak
like Barack Obama? Well, youyou're just starting give give
(38:37):
yourself a bit of a chance. Now,what do I see is the
opportunity. I think there's anopportunity in that obscurity
Israel. So if you do have a fearof being judged around your
speaking, make the most of thatperiod of obscurity where no
one's watching, to master yourcraft, get better at it, then I
(38:59):
think when you get to theresistance, what I was picking
up is, I'm going to say theresistance is going to be mostly
in your own mind. It's mostlygoing to be your own limiting
beliefs that hold you back fromthe breakthrough. Then once you
get to acceptance, I'm going tosay that what you would need to
do is to unpack Well, why isthis now working? So back in
(39:22):
obscurity and the resistance,you might have been doing a
whole thing, hope of things thatweren't yet working. When you
get to acceptance, something'sclicked, and you need to be able
to do the deep work, thereflection, to go, Okay, why is
this all of a sudden working?
And if you can work out why thatworked, why you got to the
acceptance stage, then you'reready for the acceleration. How
(39:43):
does that sound like? Use theseto reverse engineer how
something's done, you're able tostages deliberately.
teach others so like when peoplework with us and our brand and
our organization, I. And teachtheory like there's no guessing
in what I'm doing. All I've I'vedescribed been fortunate enough
(40:05):
to have some incredible Mistakeshappen in my life. You know,
I've been fortunate enough tohave some great teachers and
mentors in my life, really theteacher of life, and I've been
able to reverse engineer how tobe successful in business and
career development usingspeaking, because I was in a
(40:25):
position where I needed to do itfor myself. But I did the I did
the D work. I've done the deepwork of really thinking through
and understanding how thingswork. I'm obsessed with science.
Was one of my favorite subjectsgrowing up, because I always
wanted to learn how thingsworked and why they work. I just
I wasn't okay with well, itworks because it works. I'm
like, no, no. I want tounderstand why. And I took that
(40:48):
same mindset in business andspeaking.
Mick Spiers (40:50):
Yeah. So I think this self reflection, I'm going
to play it back to a corporateworld and talk about lessons
learned. Most people remember todo lessons learned. At the end
of a failure, they go, Okay,what went wrong here? People
forget to do the lessons learnedwhen things went right, and go,
now, what? Okay, that worked.
Now, why did it work? And if youknow why it worked, you can
(41:11):
repeat it again sometime, andthen you ready for the
acceleration.
Israel Duran (41:16):
Entrepreneurs have a syndrome, Mick, where things
work, we say it worked. Let's gofind something else.
Mick Spiers (41:24):
Yeah, okay, shiny objects from driving a little
bit there as well. Yeah. Okay,very good.
Israel Duran (41:28):
Yeah.
Mick Spiers (41:28):
Okay.
Israel Duran (41:29):
Those are the three steps inside of influence
to break through influence a wayof bypassing that are JV
ventures, because when someonealready has a level of influence
in a certain market and theypartner with someone, or
somebody comes beside them, it'slike, almost instantly, they go
past obscurity and passresistance. And sometimes it's
(41:51):
good, sometimes it's bad,because if the person's not
ready, they're not ready, but ifthe person's ready, it could
really be a really good launchpad for them to kind of like,
grow because someone that hasalready done the work to build
the brand is opening a door forit to give you that exposure
within that market, and thatcould save a lot of time, right?
So JV ventures are huge. Andthen step number four, to
(42:13):
finalize the principle ofimpact, is monetization. Once
you have that influence, thenyou monetize those that try to
monetize before influence don'tlast.
Mick Spiers (42:26):
Yeah, it's clear you, you haven't captivated an
audience. So how are you goingto monetize that? Yeah, really
good. Okay, so we, we went on abit of a interesting tangent
there with your with your law ofimpact, and educating ourselves,
structuring ourselves,developing the influence, and
then the monetization and themini steps.
Israel Duran (42:45):
I thought it would be a lot of value to the
listeners, because in theservices speaking framework,
that was a framework that Ideveloped over nine years. And
you know, one of our businesseswe did, it's not, may not be a
lot of money to somebody, butjust in one of the businesses
using the same framework. We did1.5 and one of the end to 1.5
million using the sameframework. And that's just one
of our companies. But I wantedto give people context on why I
(43:11):
built the framework the way Ibuilt it, because it's based on
the laws. And I just shared withyou one law. There's many other
laws, but because of time sake,that literally follows the law.
So people can't get thatbreakthrough. Because I have
people all the time coming tome, Mick, and saying, Israel, I
see what you did. You got thatperson on a TEDX stage. I saw
that you helped them launchtheir brand. I saw that you got,
(43:33):
you know, this impact stage. AndI'm like, Yeah, but they follow
the process. It's easy for youto see from the outside in, but
let me ask you a few questions.
You want to get on the stage?
Yeah, I want to get ready on thestage so you're ready to speak
in front of 100 people? In frontof 500 people? Yeah, I'm ready.
I'm like, Okay, let me ask you aquestion. Do you have this in
place? No, do you have this inplace? I was thinking about
(43:56):
doing it, but I don't. I don'thave it in place yet. I'm like,
I don't even want to continue toask you questions, because you
don't have the first two thingsI asked you. But first two
things I asked you about. Whenthey follow the framework, Mick,
they have all those things inplace. So when they get to
number five, which number fiveis? More stages? Number five has
to do with getting them on morestages, more traffic and growth.
(44:18):
But if you don't, if you haveleaks in your cup, like if I had
a leak in this cup, right? Thisis the law of the leak, by the
way. Now I'm giving you anotherlaw, the law of the leak. Do I
have time to go over the law ofthe leak? Nick effort, so the
principle of the leak is, letme, let me teach it in the
proper context, because I don'twant to shortcut anything here.
Imagine if you're by the water,okay, and there's an ocean, and
(44:40):
you have a huge ocean. And inthis ocean, I want you to
imagine that the oceanrepresents abundance, more
sales, more stages, more growth,everything that you want. And
about 100 feet from this ocean,there's a beach, there's sand,
beautiful sand, about 100 feetworth of sand. And. And from the
(45:01):
waterline to this table, there'sthis beautiful table that's 100
feet from the waterline. And onthis table, Mick, I want you to
imagine that there's differentsize containers. You have some
small containers, you have some,you know, some bigger
containers. You have somereally, really big containers.
And each of the containers thatare on this table, they all have
one thing in common. They allhave a leak inside of it. They
(45:25):
all have a hole inside of them.
So if it's a small container, ithas a it has a hole in it. If
it's a big container, has areally, really big hole in it.
So every container has a hole init right and on the side of this
table that's about 100 feet fromthe water, there's this huge
bucket that represents what youget to keep, and it has the
capacity of the ocean andbeyond, meaning you can fill it,
(45:48):
and it still doesn't get filled,like you can anything that you
put into that bucket you get tokeep. Okay. Mick, are you
following me up to now? Yeah,sure, yeah. So let's imagine
that someone, a business owner,let's say somebody that's an
entrepreneur, or somebody that'slooking to go into the seat
suite. They come up to the tothe table, and they grab any
container that they want. Andlet's say they grab a medium
(46:10):
sized container, and they go andthey walk to the beach, 100
about 100 feet, and they go tograb gather more opportunity.
They go to gather more sales,more water, right? And they walk
back with their container totheir table, and they're about
to transfer the water from theircontainer into the bucket, which
represents what they get tokeep. So they're in that process
(46:31):
of doing that. What do you thinkthey're going to find, Mick,
when they go to transfer?
Mick Spiers (46:37):
Gonna find an empty bucket, which is all leaked out.
Israel Duran (46:41):
Find an empty container and an empty bucket,
for sure. Why? Because it's aleak. 95% of people. Mick, they
go back to the container thetable, and they try to find
another container. Thiscontainer doesn't work. Let me
go find the best shiny the nextshiny container, and they go in
and grab the best nextcontainer. Then they go back
down to do the same thing. Theyfind out that, wow, there's no
(47:01):
water being stay, being held.
What's the more of the story yougotta fix the lake. There you
go. No, I didn't see you. Nowyou're here. 100% you gotta fix
the leak. The more of the storyis this? More doesn't matter
unless you cover your leaks,your blind spots, your gaps and
your leaks. I'm a passionateteacher and making sure people
(47:24):
have all of that in place beforegoing for more, because I
believe in going for more, but Ibelieve, as you go for more,
make sure that you plug in theholes, the leaks, so you can
keep more what you're receiving,or you can, you know, maintain
those relationships as you'regrowing in their careers, and
it's so important. That's why myframework is built out the way
(47:44):
it is. And it's very meticulous,not because I want it to be.
It's just that's the way thatpeople succeed. When people
follow my framework, they'refollowing literally 17 different
laws without them even knowingand that's why it works. It
works because I'm implementinguniversal laws and I'm teaching
people how to do the same.
Mick Spiers (48:05):
All right.
Excellent, Israel, we arerunning short on time now, so
you've given us a lot to workon. And to me, the number one
message in all of this, we saidit at the start in the
introduction, was, are youready? And if you haven't done
the work, you're not ready, andit's okay to practice a little
bit along the way, whilst you'rein your stage of obscurity, etc,
but make sure you're payingattention and you're making the
(48:27):
adjustments, fixing the leaks.
Make sure you're making theadjustments before you can truly
say that you're ready for theacceleration that will come and
then potentially monetization atthe end. Really good Israel. I
want to take us now to our RapidRound. These are the same four
questions we ask all of I guessso, what's the one thing you
(48:51):
know now, Israel Duran, that youwish you knew when you were 20?
Israel Duran (48:55):
The one thing that I wish I knew when I was 20 is
that there's a gift inside ofme, and it was just waiting for
me to get it out. So myencouragement to you is,
discover your gift, discoveryour voice, and begin sharing
that gift in your voice.
Mick Spiers (49:11):
I think that's powerful in in everything you
shared with us today, aboutfinding the void, but then also
about picking your stones, likeif you think about your level
one that you spoke about beforewith King David versus King
Saul. Don't wear someone else'ssuit. Find your suit. All right,
really good. What's yourfavorite book?
Israel Duran (49:28):
Favorite book is the Bible. And I know that
probably is like a check mark,right? But that really is. And
to be fair, to be fair, theBible does have 66 different
books. So one of my favoritebooks within the Bible. I really
love the book of Proverbs,because the book of Proverbs has
31 chapters, so you could readone every day, and it's a book
about wisdom. It gives you lifewisdom, business wisdom and
(49:51):
financial wisdom andrelationships wisdom, which is
stuff that we all need. And it'sreally a powerful book.
Mick Spiers (49:58):
Yeah, really good.
Okay, yeah. What is yourfavorite quote?
Israel Duran (50:01):
Then my favorite quote is this, your last success
is your worst enemy. That wasfrom Dr. miles Monroe, one of my
mentors. He passed in 2014.
Mick Spiers (50:11):
Yeah, yeah. Good one that's powerful, also with
what we're talking about todayas well. And finally, Israel,
how do people find you? Ifthey're curious about what we've
discussed today and they want todo the work. How do they find
Israel Duran (50:22):
You know, Mick, I wanted to give a gift to your
you?
audience that I typically chargefor, because I believe that you
shouldn't give anything away forfree unless it's worth paying
for. That's just the way myphilosophy is. So with your
permission, I would love to givethe audience for those of those
that are listening and they'reeither they're getting some
(50:44):
value out of what we're sharing,and they want to, kind of like,
maybe go through a process onlearning how they can identify
their their leaks or their blindspots or their gaps, and really,
kind of like, Get clear on whattheir custom thing is. We have a
guy that's called the onlinebusiness blueprint that really
takes you through identifyingwhat your gaps are like. It
(51:04):
really making sure that you'reready for more. And all you got
to do to receive it, becauseyou're you're listening in, is
you find me on Instagram. Youcan find me on Instagram by
going to israelduran.com andjust clicking on my Instagram
social media link. You find meon Instagram and you want to
direct message me. This is veryimportant, because if you don't
(51:24):
direct message me like this,you're going to get the page to
actually pay for this. And Idon't want you to pay for this,
because you know you're you'reme, you're on Mick podcast here.
So make sure you use thiskeyword. You want to use The
Leadership Project, all oneword. If you DM me, that word.
Can't have any spaces in betweenTheLeadershipProject because of
(51:46):
Mick, we'll go ahead and givethat to you at no cost, and
you'll have that as a resourceavailable for you instantly when
you DM me the word TheLeadership Project.
Mick Spiers (51:57):
Thank you, Israel, that's very kind to you, and I
encourage the audience to goahead and do that, so that
brings us to a conclusion.
Israel, I want to thank you forsharing your gift with us today,
the gift of your time, the giftof your wisdom, and giving us an
insight into your framework thatis helping people to get ready
and to get ready for growth.
Thank you so much.
Israel Duran (52:16):
Thank you.
Mick Spiers (52:18):
That was Israel Duran, and what a powerful
reminder that your voicematters. If you've ever
hesitated to speak up, if you'veever felt that inner critic
whispering you're not ready, orif you've been sitting on a
message that the world needs tohear, let this episode be your
sign. It's time to rise. It'stime to speak. It's time to
(52:40):
lead. Israel's story shows usthat our biggest growth often
lies just on the other side offear, and that when we speak
with purpose, we don't just growour business, we transform
lives. In the next episode, Iwill be sharing my own thoughts
about overcoming the fear ofpublic speaking and some tips on
(53:01):
how you can progressively getbetter at the craft.
Thank you for listening to TheLeadership Project
mickspiers.com a huge call outto Faris Sedek for his video
editing of all of our videocontent and to all of the team
at TLP, Joan Gozon, GeraldCalibo and my amazing wife Sei
(53:24):
Spiers, I could not do this showwithout you. Don't forget to
subscribe to The LeadershipProject YouTube channel where we
bring you interesting videoseach and every week, and you can
follow us on social,particularly on LinkedIn,
Facebook and Instagram. Now inthe meantime, please do, take
care, look out for each otherand join us on this journey as
(53:46):
we learn together and leadtogether.
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