Episode Transcript
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Mick Spiers (00:01):
What if your
greatest fear held the key to
your greatest growth?
Could public speaking be morethan just stage presence?
Could it be a path to purpose,to service and to business
success?
And what if you discovered thatthe very thing that you once
avoided became the thing thatnow defines your mission?
Today, we're diving deep intothe power of speaking, not just
(00:24):
for business, but for your life.
I'm honoured, deep into thepower of speaking not just for
business, but for your life.
I'm honoured to be joined byIsrael Duran, a sought-after
speaker, trainer and coach whohelps leaders grow through the
art and strategy of publicspeaking.
But Israel's journey didn'tstart with standing ovations.
It started with a stutter, ayoung boy who would get into
trouble at school just to avoidspeaking in front of the class.
(00:46):
His personal transformationfrom silence to the stage is
nothing short of remarkable.
Whether you speak at conferences, lead internal meetings or just
want to build your confidenceto be seen and heard, this
conversation is for you.
Hey, everyone, and welcome backto The Leadership Project.
I'm greatly honored today to bejoined by Israel Duran.
(01:07):
Israel is a sought-afterspeaker, trainer and coach who
empowers leaders to grow theirbusiness through the power of
speaking, and that's what we'regoing to explore today.
Whether you're using speakingengagements to grow your
business yourself or you'reusing speaking engagements
(01:29):
within your sales teams to beable to speak at conferences, to
be able to do clientengagements, we're talking about
the power of speaking to growyour business, including whether
you're ready for growth.
Are you ready to take thosestages?
How do you find more stages?
And then, once you get booked,how do you make the most of the
opportunities that you get whenyou do have those opportunities
(01:52):
in a public speaking environment?
So there's going to besomething in this for all of us.
This is a big fear for a lot ofpeople.
They want to do it, but theydon't always know how to start.
So this is going to be a reallygood conversation for all of
you, without any further ado.
Israel, I'd love it if youwould say hello to the audience,
and I'm really curious to knowwhat inspired you to
(02:13):
specifically go into this workof helping people to grow their
business through the power ofspeaking?
Israel Duran (02:20):
Mick, thanks so
much for having me on The
Leadership Project, and I lovethe question because growing up
I was a stuttering boy.
It held me back in second gradebecause I had a speech problem,
a speech impediment problemreally, really bad.
I actually was the child thatwould get in trouble on purpose,
meek and fight some of mystudents or fight some of my
(02:44):
peers to avoid presenting infront of a class for five
minutes and then I would getin-school suspension for a
couple of weeks.
That was me.
And now you're asking thequestion.
people you're serving now andhelping people grow through
speaking?
And really it was a calling.
(03:04):
I felt a calling because a lotof the people that I speak with
they also had a similarexperience with speaking, or
maybe they were shy or afraid ofpublic speaking and they kind
of need to see someone that'sdoing it at a pretty high level
that can relate to them right.
So I've come from the lowest ofthe lowest, I was held back
(03:25):
because of my lack of speakingand now I love to empower people
with the service of speaking.
Mick Spiers (03:31):
Oh, that's
brilliant, Israel.
It's funny the lengths thatpeople will go to avoid
something that they've got somehidden fear about and the
disruption that you're talkingabout.
I was just reading a storyabout the same thing the other
day.
Picture yourself in a classroomand everyone is about to read a
(03:52):
passage from a book andthere'll be that one kid who
starts playing up just beforethe round-robin gets to them.
Now what does that tell you?
There's something there thatthey haven't addressed to them.
Now what does that tell you?
There's something there thatthey haven't addressed.
Israel Duran (04:08):
So I'm curious
what did you learn through that
that inspires you.
Today I learned that everyonehas a voice.
See, I had a voice, but Ididn't know what my voice was
because I didn't have identity.
You see a little quickbackstory on me Back in 1993,
you see a little quick backstoryon me when my dad back in 1993,
my dad, whose name, his name isDomingo Dudon, he was having a
bunch of chest pains on his leftside, and my mother, who was a
(04:32):
doctor in Dominican Republic,who immigrated over to the US,
who wasn't able to transfer thelicense though because of the
English barrier, she told my dadshe's like hey, dude, you need
to go check yourself out at theER because, or check yourself in
because, you're having thesechest pains.
This is not good.
So my dad listened to her, hewent to the ER and he spent Meek
about three and a half hours attheir emergency room at the
(04:57):
local hospital here.
And when he spent three and ahalf hours, for whatever reason,
meek, he just went back home,whether he got impatient or you
know, they said it in the tandemat the time because there were
more pressing issues other thanwhat he was going through.
And my dad went back home and,unfortunately, my dad had what
the medical community call aSTEMI.
(05:18):
My dad had a massive heartattack and my dad died alone.
My mom found him in thatcondition a very traumatic
experience for my mom and I,israel David Duran.
I was only about three monthswhen my dad passed, so I grew up
with that void.
I grew up with many voids in mylife and I made all the wrong
mistakes, but it's relevant tothe conversation Meek.
(05:40):
Because of those voids, Iwanted to find my voice through
my dad.
But I actually found my voicethrough the voids that I had in
my life and then I found myvision as well.
So I teach people today.
I'm like, hey, israel, I needto find my voice.
I really need to get clear onmy voice.
I'm like, well, before we findyour voice, tell me what your
(06:00):
vision is, because your visionwill always determine your voice
.
But your vision is determined,because your vision will always
determine your voice.
But your vision is determinedby the voids that you see in the
world.
And that's exactly the case forme and it's exactly how we
teach and how we empower otherpeople that we work with.
But it really does start withunderstanding your vision and
understanding the voids.
Mick Spiers (06:21):
Yeah, really
curious to unpack that a little
bit more.
Very good, so what does a voidlook like to you In a way that
could be translated to?
Someone else might be sittingthere listening to this and go
yeah, there is something missingin my life, or it might be an
injustice that they see in theworld that kind of riles them up
.
Tell me more about this word,void for you.
Israel Duran (06:43):
Yeah, I love the
question.
Tell me more about this wordvoid for you.
Yeah, you know I love thequestion.
The word void for me is notonly about what's missing
outside, like what's missing outin the world, like what are the
present voids that I see, butalso what was missing in the
past.
Like when I look in my life,like my past life, like the
(07:04):
things I lived through, like,for example, as a child, I had
voids.
I had things that were missing.
So those things that weremissing are actually things that
I value today.
Right, I always tell peoplethis what you don't have as a
child, you typically value as anadult.
Why?
Because what was missing as achild, the void is what we go
(07:24):
after now.
Right, so that's really it.
And when we not just identifythem, but when we lean into it
Meek, when we actually thinkthrough and think about it, I'm
like wait a second, okay, howdoes this apply for me in my
business?
How does this apply to me in mycareer and as I'm developing?
How can I identify voids in mycompany?
(07:46):
Not to complain and not toaccuse and just identify all the
problems, but how can I nowidentify those voids and then
now create those voids intovalues and then not start to
fill those voids so I can growin my career, so I can grow in
my business, so I can grow as aperson.
And that's really what it'sabout for me when I identify
voids, because sometimes you getpeople that focus so much on
(08:09):
what's not there.
They'll focus on the glass halffull, if you will, or half
empty, and really focusing onhow can we make things better,
and not just negative, butpositivity.
Mick Spiers (08:22):
Yeah, really good.
So it feels like to me almost abit of deep work that you need
to do to connect to yourself andin that you're talking about
childhood and almost a Freudiananalysis of what was it about my
life, my early developmentalstages that led me to where I am
today and to do that work ofwhat was it, what was missing,
(08:46):
so I can step into that void andmake clarity of my own life
before I can share it withothers.
And what I mean by clarity hereis coming back to your example
of playing up in the classroom.
I'm going to put it to you andI'm putting it to you to test
the hypothesis a little bit herethat once you find that void it
(09:09):
might be almost like aresolving mindset where you it
starts to explain a few thingsthat happened in your life,
where you go ah, now I know whyI acted that way or why I did
this or why I was never happywith this situation.
How does that sit with you,that you get these moments of
clarity once you find the void?
Israel Duran (09:28):
You 100% receive
clarity, and clarity is really
the essence of confidence.
The more clarity you have, themore confidence you'll walk in
and the more clear yourcommunication will be.
It's very hard to communicateon something that you're
confused about, but the moreclear you are on it, you're
going to be able to show up andcommunicate more clearly and
more effective.
(09:48):
And it's so true, for whensomebody is trying to look for
clarity on again what theirvoice is or what their message
is, what they're called to bring, what they're called to
communicate on, Like if youdon't have clarity, you're going
to be confused, and thatconfusion will lead to you being
confined and really for you tobe paralyzed.
Mick Spiers (10:07):
Yeah, really good,
and I can imagine that if you
haven't got that clarity,there's not a chance in hell
that you're going to be able toachieve that clarity with your
audience.
They're going to walk awayconfused.
Israel Duran (10:18):
Before you can,
you first have to believe that
you can.
Even with you, meek, you weresharing with me before we
clicked record your vision withthis beautiful project.
The leadership project stemmedfrom the heart of impact, the
heart of service, wanting tomake sure that entrepreneurs,
employees, c-suite businessowners had access to information
(10:40):
, principles, knowledge that canhelp them grow in whatever
thing they're trying to grow in,whether that's in their career,
whether that's upgrading to theC-suite level.
And you saw that void, meek.
It gave you the vision, and nowyou have a platform where
you're using your voice to dosomething so incredible.
Mick Spiers (10:56):
Yeah, well said.
So the void I saw in the worldwas an injustice.
It's when I saw that only onein five people in the world
truly love their job and liketheir boss, and I saw that
people were spending up to onethird of their life in a
workplace.
That was stressing them out,and I saw that as a void, as an
injustice, and I wanted toaddress that injustice and
(11:16):
that's why I stepped into thebreach and that's why we do this
show.
Well said, now I find my vision.
Now I find my voice.
Well said, now I find my vision.
Now I find my voice, and that'swhy I speak on stages and I do
these wonderful podcastsinviting experts like your good
self onto the show, so that wecan empower those leaders with
the knowledge and skills thatthey need to address that void.
(11:38):
Yeah, well connected.
I like this a lot.
Okay, so we're doing some work.
We're working out what is thevoid, what is the thing that's
going to drive us, what is ourvision, and we're going to find
our voice.
We still need to overcome someof those fears, israel.
So for many people, one oftheir greatest fears is public
speaking.
How do we get beyond that?
Israel Duran (11:56):
You know I study
this a lot and it's something I
deal with out of speakertraining.
We have a speaker trainingwhere it's a three-day training
where we really empower, edifyand help establish leaders in
their area of gifting withspeaking.
And we really deal with thefear.
(12:16):
But we deal with it verydifferent than what most people
determine.
The fear of public speakingit's not necessarily the fear of
public speaking, but it's thefear of typically it's not even
a fear of rejection, like peoplesay, what's the fear of
rejection?
No, it's not really that.
It goes deeper, it's the fearof not being confident in what
you're saying.
That's really the underliningissue Because, like, for example
(12:39):
, even when I used to stutterreally, really bad and my speech
teacher would teach me this,like when I was studying very
bad back in elementary school, Imean I would stutter with when
I would talk about things that Ididn't care about, Right, but
when I, when I taught, when Iwould talk about video games or
baseball or something that Ireally really knew, like a, like
a show that I just watched orsomething that I was binge
(13:01):
watching at the time or whateverit is, whatever it was, that's
when it became like I wouldn'tstutter because I was just.
I mean, I was talking aboutsomething that I loved, talking
about something that I enjoyed,talking about something that I
knew.
You know what I mean, soeverything flowed.
Most people get afraid when theyhave to talk about something
that they don't know, but withpublic speaking, all you're
(13:25):
doing is having a conversation.
I use this question a lot Meek.
I say when I talk about sales,I'm like who here has ever had
like for people that have beenafraid?
I'm like who here is afraid ofsales?
Who here is afraid of publicspeaking?
And you'll have people raisetheir hand and I'm like awesome,
who here has ever had aconversation with anybody
(13:46):
one-on-one?
And everybody raises their hand.
I'm like congratulations, youhave 95% of what it takes to
speak on stage.
The 5% is just skill setdevelopment and tool set
development.
But the mindset is really thebiggest thing, and the mindset
is knowing that you havesomething to share that is
(14:07):
valuable to others, knowing thatalso, the things that you know
that come so easy to you likethe trash that you think you
have for lack of a better phraseis actually someone else's
treasure, like this is so easyto me.
I don't know why somebody wouldwant to learn about leadership
or growing business online orspeaking.
This is so easy.
Meanwhile, other people havebeen like they're looking for
(14:30):
someone to help them in thatarea.
So understanding that peopleactually want to hear what you
have to say and you leaning intothat can help to also alleviate
the fear perception of I havefear of public speaking.
Mick Spiers (14:46):
Yeah, this is a
great perspective.
I'm going to share two thingsback with you.
The first one is what I'mhearing is what puts you in a
flow state?
What puts you in a flow state?
Where does that passion comefrom?
And I'll come back to that in amoment.
And then the second part is weunderestimate the things that
come really natural to us.
We don't think about that inother people's eyes, no, that's
(15:08):
not natural to them.
So, the things that I knowdeeply, other people are
interested in that and we forgetthat because we think, oh, it's
so obvious, it's so obvious andI'm so passionate about it, I
don't even think about it.
So, on this flow state, I wasthinking of two things.
One's got nothing to do withspeaking.
And then the other one I thinkis going to resonate strongly
(15:30):
with what you're saying.
The first one I was thinkingabout exercise and fitness.
I can tell you I hate runningon treadmills.
In fact, I call it a dreadmill.
It's like awful.
I run on a dreadmill for 20minutes and I just want to get
out of there.
Give me a tennis racket, put meon a tennis court.
(15:51):
Two hours goes past and I don'tthink I've even exercised
because I'm in a flow state.
I just love it.
Now talk about my eldest boy,henry, and if I ask him a
question about something he'sgot no interest in whatsoever, I
get one word answers how wasschool today Good?
What did you do?
Not much, really uninterested.
Ask him a question aboutPokemon and he's off.
(16:13):
We can't shut him up.
He'll be still talking aboutdifferent Pokemon for the next
two hours.
Is this what you're looking forhere in this?
Israel Duran (16:22):
It's exactly what
it is.
It's when someone iscommunicating about something
that is valuable to them Again,it could be past voids, could be
present voids could be presentvalues, could be future values
or future visions as well thatthey see something that they
want, they want to be into likelike, for example, henry.
He probably has a vision ofgrowing his his.
(16:45):
You know, you know that thatwhat he's doing, he's probably
going to grow that Right.
That's why he wants to talkabout it, because it's something
that is authentic to him.
It's like me, me back in the day, with baseball.
Baseball used to be my thing.
Baseball was everything to me,right?
This is how I would knoweverybody's stats at the time.
Right now I don't know anystats, so don't ask me, but back
(17:06):
in the day I used to know thestats.
I used to know what people were, their batting average.
I used to know how many homeruns they hit, right, because
that was something that wasvaluable to me.
So it's the same thing withanyone, right?
And this is a really goodmechanism as well, meek, to use
to build rapport with people,when I'm going to sit down with
someone that I want to do a JVwith or a business deal or
(17:30):
something that is unique.
I always do the research or Ialways ask questions where I can
kind of go into okay, what doesthis person value?
What do they like, what aretheir hobbies?
Because I want to get themtalking about what they like.
Because it creates instantrapport and instant credibility,
instant connection.
The same is true with aone-on-one conversation.
The same is true when you're onthe stage speaking to 100, 200,
(17:53):
or 2,000.
The same principle applies.
Mick Spiers (18:00):
Yeah, really good.
Okay, All right.
So we're on to something herefor sure.
I almost feel like it's a miniikigai, but designed around
where we're going to go with ourspeaking.
So, what do we love doing?
What brings us joy, what putsus into a flow state where time
would become immaterial?
I'm so immersed in thisconversation with Israel that it
doesn't matter, the whole worldcan fall around me.
That's the void, that's thetopic.
(18:22):
What are you passionate about?
It's going to be something thatyou're then going to be good at
, something that you gotsomething to share with the
world.
Then there's the what can I berewarded for?
Well, you can be rewarded fromthis engagement.
And then, what does the worldneed?
The world needs you.
The world needs you to findyour voice.
You've become a specialist atthis.
(18:42):
Whether you noticed it or not,you became a specialist and the
world needs you to share thatwith the world.
Okay, how do we then convertthat, that passion, that void,
that passion, that vision, howcan we convert that into the
clarity that's needed to cutthrough with an audience?
Because I'll use the same topicagain.
(19:03):
If you got me to stand on stage, I could talk about cricket for
two hours, and not everyonewants to know a two-hour speech
on cricket.
They want to know the threemost important things.
How do I condense this worldthat I now have the three most
important things?
How do I condense this worldthat I now have this developed
knowledge that I have aroundthis topic?
(19:24):
How do I get it down to acodified message?
I'll give one of a quote so I'mprobably going to get this
wrong, but a famous Mark Quainquote that says something along
the lines of I wanted to writeyou a short letter but I didn't
have time, so here's this longone.
How do we convert all of thatknowledge into something
condensed that we can speak on astage about?
Israel Duran (19:45):
The answer is the
service of speaking framework.
It's the exact proprietarysystem that we've been using for
literally the last nine years.
We launched it in 23 because Iwas using it privately for
myself and my private clients,and that's how we do it.
You know, understanding thatspeaking is not just a vehicle
(20:06):
of growth or of being able tomonetize, but speaking is a
service, it's a level of service, and I believe that it's the
highest level of service.
There's a great saying that says, like this if you want to be
the greatest leader, let him bethe servant of all.
Well, if you want to be thebest leader, speaking into the
(20:27):
lives of the people that you'recalled to lead or in the areas
that you're called to be athought leader in are extremely
important, and this is whereMeek's question really should
have you focus on that.
Like, okay, who do I want toserve as a speaker and what
themes do I want to positionmyself as a thought leader, as a
(20:50):
speaker?
And that should be the focus onanswering Meek's question.
Without that, you're reallystill in that middle space.
The way we do it is the serviceof speaking framework.
Mick Spiers (21:02):
All right, really
good.
So we're getting into themindset that our speaking isn't
of service to others, that weare providing a service and
we're in service to them.
What does the framework looklike?
Talk us through it.
Israel Duran (21:14):
So the framework
really focuses on five core
levels, like when I take someonethat is, let's say, at zero,
someone that has no idea whothey are, what they're called to
bring.
The first level is what we callthe level, the stone level,
level one we call it the stone,and the reason why we call it
the stone is because I'm astudent of history and I read a
(21:35):
lot, and one of my favoritepeople that ever lived was David
.
David.
When you read his life, kingDavid, you read that before he
was going to go into the palacehe fought Goliath, right.
Everybody hears that storyDavid and Goliath but they many
times overlook what actuallyhappened when David was going to
(21:56):
fight Goliath.
When you read the history,you'll find that King Saul
wanted David to put on his ownarmor.
He was like hey, david, I knowyou're going to fight Goliath,
but here's my armor.
And David's response wasactually pretty amazing.
David said I can't put on yourarmor.
I'm sorry, I can't use yourmessage.
(22:17):
I can't use what you're usingbecause I haven't proved it yet.
It's not my messaging.
So David went down and hepicked his own stones, his own
angle, his own thing, right, thething that he was good at.
So we start there.
We start with level number onebecause, unfortunately, a lot of
people in the space leadershipin the marketplace, they may not
(22:39):
even be clear on their message,or they're using somebody
else's message or they'recopying somebody's message.
That's a copy of somebodyelse's.
That's a copy of somebodyelse's.
So level one really deals withgetting clear on your message,
the authenticity of your message, your voice and understanding
who your message is for, like.
Are you serving single mothers?
Are you serving single mothers?
(22:59):
Are you serving single men?
Are you serving businesses?
Are you in a business that hascustomers where you're looking
to sell an info product?
Really got to get clear on thatand there's so many different
possibilities.
With that Meek, it really islike when somebody goes to a
tailor and they take a customsuit and they take your
measurements and stuff.
It's really like that, becausethat level one really determines
(23:24):
.
There's a lot of questions thatI would need to be clear on.
It gives you specifics, but theessence of it is getting your
message and identifying whatmarket you're going to be
serving in or serving to as aspeaker.
Mick Spiers (23:38):
All right, really
clear.
So this stone level and theword authenticity is exactly
what I was thinking about and ifI could think about it.
Take the King David, king Saulexample and put it into modern
day thinking.
You're not going to go on stageand just mimic the speech of a
Simon Sinek or Barack Obama.
(23:59):
You might borrow some of thetechniques and skills that are
used to captivate an audience,but it needs to be your message.
It needs to be authenticallyyou.
It can't be the role of publicspeaker today is going to be
played by Israel Duran.
No, it's Israel.
Duran is here to sharesomething about himself, his own
message, deliver his message,and he's done the work to
(24:22):
understand who his audience is,who he's serving and how his
message is going to serve them.
How does that sit with you?
Israel Duran (24:30):
Perfect.
It's 100% in alignment, becauseyou are missing pieces as well.
If you don't show up the wayyou're supposed to show up,
there's going to be still a gapand different is okay.
You don't have to do it likeanybody else.
It's kind of like with stepnumber three I'm getting ahead
of myself with systems.
A lot of people like to seewhat we're doing on the funnel
(24:54):
side and they want to try tocopy our funnels.
And I tell people I'm like youdon't have to copy my stuff.
My stuff won't work for you.
The principles, the structure,the science behind it, you can
duplicate that, but your message, your eloquence, what you're
called to bring, has to beunique to you or it won't work.
Mick Spiers (25:10):
It's a bit like the
95% 5% you spoke about before.
The 5% is the skills and thetechniques, but the 95% is you
and it's your message and beingable to have that clarity All
right.
So what's beyond stone?
What's level two?
Israel Duran (25:24):
So level two has
to do with strategy and
structure.
You see, strategy will alwayscome before structure In order
to grow.
It doesn't matter if you're ina C-suite position and you're
looking to or let's say, you'rein mid-management and you're
looking to get to C-suite,what's going to help you get
there is typically a newstrategy.
It's identifying a strategy.
(25:44):
Now let me take it to the forthe entrepreneurs in the room,
for the entrepreneurs that arelistening in order for you to
break those next level of ornext level of income.
It's typically a new strategy.
So it's like well, I've beendoing this whole thing Israel
over and over again, over andover again, and I'm still stuck.
They say this definition ofinsanity is to try to do the
same thing over and over againand expect a different result.
(26:06):
And order to break through isidentifying those new strategies
.
So, based on whatever strategywe're outlining to serve as a
speaker, or to show up and speak, or to monetize your gifting
through speaking that strategywill determine the structure.
That will then determine numberthree, which is systems.
And again it goes back to acustom suit.
(26:28):
I can give a hypothetical here,but it really depends on where
you are now.
You currently in your career,in your business, where you
desire to be?
Though me having clarity tothose two questions, then I can
give you.
This is a strategy that willhelp you to jump from A to B.
Mick Spiers (26:47):
All right.
So we've done our stonework.
We know who our message is, whowe're serving.
We're now working on ourstrategy and our structure and
then our systems.
So understanding that we need apath to get towards the impact
that we're looking to have, andwhether that impact is growing
my business for monetary returnor it's some kind of
not-for-profit impact that we'relooking to do.
(27:08):
We need a strategy andstructure to get to where we
want to get to and we need thesystems that are going to help
us get there.
What comes after level three?
Israel Duran (27:26):
See, number four
has to do with the support and
speed of implementation.
But before I go deeper intonumber four and number five, let
me just outline, because youmentioned impact, and I love
talking about impact, it's thefirst word in my logo.
There's a law that actuallygoverns impact, right?
So I'm a student of history andI love studying again just the
history, like old books, Like Ilove studying a bunch of people
that are not alive today, ifthat makes sense, Like they left
(27:49):
their books right.
And there's a law that I wouldlove to share here, Meek, if
that's okay, before going intonumber four and number five.
Mick Spiers (27:57):
Yeah, go for it.
Israel.
Yes, the law of impact or theprinciple?
Israel Duran (27:59):
of impact before
going into number four and
number five.
Yeah, go for it, israel.
Yes, the law of impact, or theprinciple of impact, teaches
that there's four steps beforemaking an impact and these steps
have been proven time and timeagain, every single time.
It's like a law, it's like thelaw of gravity.
Right, if I were to drop mywater bottle, I'm never going to
doubt and say that the waterbottle, oh well, I'm afraid
(28:21):
because it's going to go to theceiling.
That thought will never crossmy mind, because I understand
the law of gravity that if Idrop my water bottle, it's going
to go to the floor.
Every single time, 100% of thetime.
So when I empower businessowners or entrepreneurs or
people that are looking to growtheir careers, I love to teach
them laws, because when I teachthem laws, laws don't respect
(28:47):
how young you are, how old youare, what color skin you are, if
you're fat, if you're skinnyfor lack of a better phrase if
you're a man or woman.
It doesn't respect none of that.
It just respects the fact likeif you're implementing the law,
right, and this law is going tobe game changer and there's a
lot that we teach, but I'm goingto give you this one law here.
So step number one is we beginwith education.
(29:08):
So everything starts witheducation, and that's a typical
like oh yeah, I know that.
But when I say education, whatdo I mean?
Am I talking about collegeeducation?
No, I'm not talking aboutcollege education.
So let me just be clear.
I'm talking about specializededucation.
In life, it doesn't matter whatyou want to do, whether that's
(29:29):
again, you want to get to theC-suite level, you want to enjoy
what you do in your workplace,you want to be happy, you want
to grow your business, you wantto have some fulfillment in life
, you want to hit six, seven,eight figures of revenue in your
business.
It doesn't matter what the goalis.
Everything starts witheducation, and the fastest way
of learning something is to findsomeone or a group of people or
(29:53):
an organization or a podcastlike this that has already done
what you want to do, or haveguests that already done what
you want to do, and then startto learn, start to consume the
information, the education, soyou can reverse, engineer how to
actually do it.
And education is extremelyimportant.
(30:13):
But specialized education,learning from, again, a mentor,
a teacher, someone that hasalready done what you want to do
.
So that's step number one.
Once you do step number onecorrectly and that may take time
, it may take a year, it maytake a couple of years, you
might be lucky and be fortunateand just may take a week.
I mean, it really depends.
But education is key.
Once you have the education inplace and it's done right,
(30:35):
you're going to naturally unlocknumber two, which is what we
call building systems andbuilding leveraged tools Systems
.
Build wealth Systems, buildeverything, leverage tools
Systems, build wealth Systems.
Build everything.
And a lot of times people wantto make an impact but they don't
understand that they need money, they need resources in order
to make an impact.
They need resources to be ableto truly make the impact.
(30:57):
Like, if you want to reachmillions of people, you're going
to need millions of dollars todo so, or if you want to reach
even a couple hundred thousandpeople, you're going to need
some resources to do so, right.
So number two really allows usto identify the systems to build
value, typically using speakingright and giving that value, so
we can build the value in acertain community or demographic
(31:20):
or industry or in a company oran organization right, et cetera
, et cetera.
So then we can naturally unlockstep number three.
And, mika, I would love for youto touch base, before I get
into three and number four, onwhat your thoughts are so far.
Mick Spiers (31:35):
Yes.
So I'm hearing about finding aI'm going to call it a universal
law of impact, that if you'regoing to be impactful, you need
to have an approach to do it,starting off with a specialized
education and then having asystem for how you're going to
do it, including how you'regoing to bring the resources
together to have the impact thatyou're looking to have.
(31:56):
And having a look around youand seeing others that have been
successful before you, whatworked for them, what didn't
work and I'm seeing a curiositythere that we're not just flying
blindly.
We're actually looking to havesome kind of structure and
approach through thatspecialized education and then
through the systems that we'regoing to bring forward.
(32:18):
So what's the third step withyour law of impact?
Israel Duran (32:23):
The third step and
, by the way, you're 100%.
You said it eloquently andelegant.
The third step is influence.
Now, before I go into influence, I just want to say this
Influence is the barometer toleadership.
The way you measure leadershipis by someone's influence, is by
(32:44):
someone's influence, andinfluence isn't about a title,
it isn't about control, it isn'tabout manipulation, it's not
about trying to force someone todo something or to follow you.
That's not how leadership works.
It's more about being someonethat people follow or take their
suggestions, because you'vebuilt the right systems, the
(33:05):
right leverage tools that havebeen valuable, the right
communication, the right systems, the right leverage tools that
have been valuable, the rightcommunication, the right empathy
, connection, trust that peopleare like I'm going to follow you
, I'm going to give you myrespect because you've shown an
interest with them and for them.
Right, so there's no way oflike, trying to like I want the
hack of becoming the best leader.
(33:26):
There's really no hack.
You just have to show up andbecome the person.
You have to do the work.
You have to create the things.
It's not about you know, I getthis all the time Meek Israel, I
want to become a millionaire.
I'm like okay, how many peopleare in your email database?
Email database what are youtalking about?
How many people are you givingvalue to?
Oh well, we don't have theemail database.
(33:47):
I'm like wait, a second, wait,hold on.
You don't have an email, so howdo you stay in touch?
And people are like, well, wedon't have it right.
I'm like you want to build amillion-dollar enterprise, but
you the people that you'reserving already you have leaks
already in your system andyou're not even serving the
people that you already have.
So what would an extra 10,000people do?
(34:08):
You're going to do the samething with them.
No, we got to make sure again,you have the right systems in
place to be able to give value.
So then, when you unlock thatinfluence, you're able to keep
the influence, because the worstthing to do Meek is to have
influence and then lose it all.
That's also not good.
We want to think of influencelike something that is worth
much more than any amount ofmoney that someone can pay you.
(34:29):
It's like your brand, it'severything.
If you don't have influence,you don't really have anything.
Thoughts before I continue.
Mick Spiers (34:39):
Yeah, really good.
So what I'm hearing, then, inthis law of impact is that we've
got the specialized education,we've got the structure, but
then we're also finding ouraudience that we're going to
influence.
So we've captivated an audience, we've built trust with that
audience and now we're going toinspire them into meaningful
action around our message.
(35:00):
And inspiring them is becausethey do trust you, but also
because you're cutting throughwith your message and with your
structure in a way that inspiresthem into meaningful action,
because they wanted to do it Notbecause they were told to do it
, but they truly wanted to do it.
You've influenced theirbehavior because you've built
that trust with them around yourmessage and around your
(35:22):
structure.
How does that sit with you?
Israel Duran (35:24):
That's it.
And in order to really breakthrough number three, meek, we
have to understand what I callthe three steps to break through
.
And everyone will need to gothrough step number one, within
step number three of goingthrough what we call obscurity,
or going through the darkness.
Like, if you're unwilling to gothrough the dark, you're not
(35:46):
going to go to the light andyou're not going to sustain in
the light when a seed, when youtake a seed and you plant it in
the ground, it goes in the dark,in the ground where there's no
light, there's no sunlight.
There it's dark, it's ucky,it's the hard work, it's the
seasons in life, meek, wherenobody knows us, but we're doing
the hard work.
(36:06):
Once we're willing to endureinsecurity, then we'll go
through the next second level,which we call the level of
resistance.
Okay, the level of resistanceis when the seed starts to grow,
but it has to now break throughthe ground.
Okay, 95%, going back to thatnumber and I'm not exaggerating
(36:31):
95% of people give up in theresistance stage.
They're about to break through,they come from obscurity,
they're breaking throughresistance, they're trying to
grow from that job that theydon't like into the job that
they do like.
But they need to stay focusedso they can build that rapport
and break through.
But they're struggling becausethey have some problems with
some employees.
One employee gets on theirnerves and is always constantly
(36:52):
on their back and they're aboutto blow up.
They got an anger issue.
Let's just be clearly Continueto be, continue, don't get.
You don't have to get angry.
Continue to do your job,continue to stay focused.
Just do good a little bit more.
Because once you break through,then you get to the level of
acceptance, which is levelnumber three.
Then you get to now you gotsome acceptance and then, once
you get acceptance, you get towhat we call the level of
(37:14):
acceleration and then that'swhen you really start to grow.
But 95%.
If you're willing to go throughresistance, if you're willing
to put in the work when nobodysees you, you want to be
faithful with the little, youwill then get the job with the
much.
So that's how we unlockinfluence.
The problem with people Meek isthat we live in a generation.
Here in the States we call itthe microwave mentality, the MM
(37:37):
and not the millionaire mindset.
It's the microwave mentalityPeople want everything fast and
they want it now Doesn't workthat way.
Good things take time, and ifyou want things to last, you've
got to be willing to go throughthe process and not cut corners.
Mick Spiers (37:52):
All right, let me
share what I'm taking away from
this, israel.
First of all, the stages, theobscurity, the resistance, the
acceptance and the acceleration.
It makes a lot of sense to meand I'm going to unpack it a
little bit more in a moment.
The other thing I'm picking uphere is about this wanting to go
faster and missing theopportunities that are coming
along the way.
(38:12):
And this is what I'm going totalk about.
And I think where some of thatimpatience to go faster comes
from is probably from comparisonsyndrome.
We see other people's masteryor even someone else's messy
middle, and we start comparingourselves to why can't I speak
like Barack Obama?
Again, I'll keep on using himbecause I think he's amazing
(38:34):
orator, but why can't I speaklike Barack Obama?
Well, you're just starting.
Give yourself a bit of a chanceNow.
What do I see as theopportunity?
I think there's an opportunityin that obscurity, israel.
So, if you do have a fear ofbeing judged around your
speaking, make the most of thatperiod of obscurity where no
(38:54):
one's watching, to master yourcraft.
Get better at it Then, I think,when you get to the resistance,
what I was picking up is, I'mgoing to say the resistance is
going to be mostly in your ownmind.
It's mostly going to be your ownlimiting beliefs that hold you
back from the breakthrough.
Then, once you get toacceptance, I'm going to say
(39:15):
that what you would need to dois to unpack.
Well, why is this now working?
So, back in obscurity and theresistance, you might have been
doing a whole thing, a heap ofthings that weren't yet working.
When you get to acceptance,something clicked and you need
to be able to do the deep work,the reflection, to go okay, why
(39:37):
is this all of a sudden working?
And if you can work out whythat worked, why you got to the
acceptance stage, then you'reready for the acceleration.
How does that sound like?
Use these stages deliberately.
Israel Duran (39:49):
That's how it
works, because when you're able
to reverse engineer howsomething's done, you're able to
teach others.
So, like when people work withus and our brand and our
organization, I don't teachtheory, like there's no guessing
in what I'm doing.
I've been fortunate enough tohave some incredible mistakes
happen in my life.
I've been fortunate enough tohave some great teachers and
(40:12):
mentors in my life really theteacher of life and I've been
able to reverse engineer how tobe successful in business and
career development usingspeaking, because I was in a
position where I needed to do itfor myself, but I did the deep
work.
I've done the deep work ofreally thinking through and
understanding how things work.
(40:33):
I'm obsessed with.
Science was one of my favoritesubjects growing up because I
always wanted to learn howthings work and why they work.
I wasn't okay with well, itworks.
Because it works, I'm like no,no, no, I want to understand why
, and I took that same mindsetin business and speaking.
Mick Spiers (40:51):
Yeah.
So I think this self-reflection, I'm going to play it back to a
corporate world and talk aboutlessons learned.
Most people remember to dolessons learned at the end of a
failure.
They go okay, what went wronghere.
People forget to do the lessonslearned when things went right
and go now what?
Okay, that worked.
Now, why did it work?
Israel Duran (41:10):
And if you know
why it worked, you can repeat it
again sometime and then you'reready for the acceleration.
Entrepreneurs have a syndromeMeek.
Where things work, we say itworked, let's go find something
else.
Mick Spiers (41:24):
Yeah, okay, shiny
object syndrome a little bit
there as well.
Israel Duran (41:27):
yeah, okay, very
good yeah okay those are the
three steps inside of influenceto break through influence, a
way of bypassing that, are jvventures, because when someone
already has a level of influencein a certain market and they
partner with someone or somebodycomes beside them, it's like
almost instantly they go pastobscurity and past resistance
(41:50):
and sometimes it's good,sometimes it's bad, because if
the person's not ready, they'renot ready, but if the person's
ready it could really be areally good launchpad for them
to kind of like grow, becausesomeone that has already done
the work to build the brand isopening a door for it to give
you that exposure within thatmarket and that could save a lot
of time.
So JV ventures are huge.
(42:11):
And then step number four, tofinalize the principle of impact
, is monetization.
Once you have that influence,then you monetize those that try
to monetize before influencedon't last.
Mick Spiers (42:26):
Yeah, it's clear
you haven't captivated an
audience.
So how are you going tomonetize before influence don't
last?
Yeah, it's clear you haven'tcaptivated an audience, so how
are you going to monetize that?
Israel Duran (42:31):
Yeah, really good.
Mick Spiers (42:32):
Okay, so we went on
a bit of an interesting tangent
there with your law of impactand educating ourselves,
structuring ourselves,developing the influence, and
then the monetization and themini steps.
Israel Duran (42:45):
I thought it would
be a lot of value to the
listeners because in theservices speaking framework,
that was a framework that Ideveloped over nine years and
you know one of our businesseswe did.
It's not made a lot of money tosomebody, but just in one of
the businesses using the sameframework, we did 1.5 and one of
the end to 1.5 million usingthe same framework.
And that's just one of ourcompanies.
(43:06):
But I wanted to give peoplecontext on why I built the
framework the way I built it,because it's based on laws and I
just shared with you one law.
There's many other laws butbecause of time sake, that
literally follows the law, sopeople can get that breakthrough
.
Because I have people all thetime coming to me, meekek and
(43:26):
saying, israel, I see what youdid.
You got that person on a TEDxstage.
I saw that you helped themlaunch their brand.
I saw that you got this impactstage and I'm like, yeah, but
they follow the process.
It's easy for you to see fromthe outside in.
But let me ask you a fewquestions.
You want to get on the stage?
Yeah, I want to get ready onthe stage.
So you're ready to speak infront of 100 people in front of
(43:46):
500 people.
Yeah, I'm ready.
I'm like okay, let me ask you aquestion.
Do you have this in place?
No, do you have this in place?
I was thinking about doing it,but I don't have it in place yet
.
I'm like I don't even want tocontinue to ask you questions
because you don't have the firsttwo things I asked you about.
When they follow the frameworkMeek, they have all those things
in place.
(44:07):
So when they get to number fivewhich number five is more
stages Number five has to dowith getting them on, more
stages, more traffic and growth.
But if you don't, if you haveleaks in your cup, like if I had
a leak in this cup right, thisis the law of the leak.
By the way, now I'm giving youanother law, the law of the leak
(44:29):
.
Do I have time to go over thelaw of the leak?
Yeah, go for it.
So the principle of the leak islet me teach it in the proper
context, because I don't want toshortcut anything here.
Imagine if you're by the water,okay, and there's an ocean and
you have a huge ocean, and inthis ocean, I want you to
imagine that the oceanrepresents abundance More sails,
(44:49):
more stages, more growth,everything that you want.
And about 100 feet from thisocean, there's a beach, there's
sand, beautiful sand, about 100feet worth of sand.
And from the waterline to thistable, there's this beautiful
table that's 100 feet from thewaterline and on this table,
meek, I want you to imagine thatthere's this beautiful table
that's 100 feet from thewaterline and on this table,
meek, I want you to imagine thatthere's different size
(45:10):
containers.
You have some small containers,you have some bigger containers,
you have some really, reallybig containers, and each of the
containers that are on thistable, they all have one thing
in common they all have a leakinside of it.
They all have a hole inside ofthem.
So if it's a small container,it has a hole in it.
If it's a big container, it hasa really, really big hole in it
(45:32):
.
So every container has a holein it.
Right and on the side of thistable that's about 100 feet from
the water, there's this hugebucket that represents what you
get to keep and it has thecapacity of the ocean and beyond
Meaning.
You can fill it and it stilldoesn't get filled Like you can.
Anything that you put into thatbucket you get to keep.
(45:53):
Okay, meek, are you followingme up to now?
Yeah sure, yeah.
So let's imagine that someone,a business owner, let's say
somebody that's an entrepreneuror somebody that's looking to go
into the C, the suite they comeup to the table and they grab
any container that they want.
And let's say they grab amedium-sized container and they
go and they walk to the beachabout 100 feet and they go to
(46:16):
gather more opportunity.
They go to gather more sales,more water, right, and they walk
back with their container totheir table and they're about to
transfer the water from theircontainer into the bucket, which
represents what they get tokeep.
So they're in that process ofdoing that.
What do you think they're goingto find, meek, when they go to
transfer?
Mick Spiers (46:37):
Going to find an
empty bucket which is all leaked
out.
Israel Duran (46:41):
They're going to
find an empty container and an
empty bucket for sure.
Why?
Because there's a leak.
95% of people Meek, they goback to the container, the table
, and they try to find anothercontainer.
This container doesn't work.
Let me go find the best shiny,the next shiny container.
And they go and they grab thebest container.
Then they go back down to dothe same thing.
They find out that, wow,there's no water being held.
(47:03):
What's the moral of the story?
Mick Spiers (47:05):
You got to fix the
leak being held.
Israel Duran (47:07):
What's the moral
of the story?
You got to fix the leak.
There you go.
No, I didn't see you.
Now you're here.
100%, you got to fix the leak.
The moral of the story is thisMore doesn't matter unless you
cover your leaks, your blindspots, your gaps and your leaks.
I'm a passionate teacher inmaking sure people have all of
that in place before going formore, because I believe in going
(47:31):
for more.
But I believe, as you go formore, make sure that you plug in
the holes, the leaks, so youcan keep more of what you're
receiving, or you can, you know,maintain those relationships as
you're growing in their careers.
And it's so important.
That's why my framework isbuilt out the way it is and it's
very meticulous, not because Iwant it to be, it's just.
That's the way that peoplesucceed.
When people follow my framework, they're following literally 17
(47:55):
different laws without themeven knowing, and that's why it
works.
It works because I'mimplementing universal laws and
I'm teaching people how to dothe same.
Mick Spiers (48:05):
All right,
excellent.
We are running short on timenow, so you've given us a lot to
work on, and to me, the numberone message in all of this we
said it at the start in theintroduction was are you ready?
And if you haven't done thework, you're not ready.
And it's okay to practice alittle bit along the way whilst
(48:25):
you're in your stage ofobscurity, etc.
But make sure you're payingattention and you're making the
adjustments, fixing the leaks.
Make sure you're making theadjustments before you can truly
say that you're ready for theacceleration that will come and
then, potentially, monetizationat the end.
Really good, israel.
I want to take us now to ourrapid round.
(48:46):
These are the same fourquestions we ask all of our
guests.
So what's the one thing youknow now, Israel Duran, that you
wish you knew when you were 20?
Israel Duran (48:55):
The one thing that
I wish I knew when I was 20 is
that there's a gift inside of me, and it was just waiting for me
to get it out.
So my encouragement to you isdiscover your gift, discover
your voice, and begin sharingthat gift in your voice.
Mick Spiers (49:11):
I think that's
powerful in everything you've
shared with us today aboutfinding the void, but then also
about picking your stones, like,if you think about your level,
one that you spoke about beforewith King David versus King Saul
.
Don't wear someone else's suit.
Find your suit All right,really good.
What's your favorite book?
Israel Duran (49:28):
Favorite book is
the Bible, and I know that
probably is like a check mark,right, but that really is and to
be fair.
To be fair, the Bible does have66 different books, so one of
my favorite books within theBible I really love the book of
Proverbs, because the book ofProverbs has 31 chapters, so you
could read one every day, andit's a book about wisdom.
(49:48):
It gives you life wisdom,business wisdom and financial
wisdom and relationships wisdom,which is stuff that we all need
, and it's really a powerfulbook.
Mick Spiers (49:58):
Yeah, really good.
Okay, what is your favoritequote then?
Israel Duran (50:02):
My favorite quote
is this your last success is
your worst enemy.
That was from Dr Miles Monroe,one of my mentors.
He passed in 2014.
Mick Spiers (50:12):
Yeah, good one.
That's powerful also with whatwe're talking about today as
well.
And finally, Israel.
How do people find you ifthey're curious about what we've
discussed today and they wantto do the work, how do they find
you?
Israel Duran (50:23):
You know, Mick, I
wanted to give a gift to your
audience that I typically chargefor, because I believe that you
shouldn't give anything awayfor free unless it's worth
paying for.
That's just the way myphilosophy is.
So, with your permission, Iwould love to give the audience
for those that are listening andthey're getting some value out
(50:44):
of what we're sharing and theywant to kind of like maybe go
through a process on learninghow they can identify their
leaks or their blind spots ortheir gaps and really kind of
like get clear on what theircustom thing is.
We have a guide that's calledthe Online Business Blueprint
that really takes you throughidentifying what your gaps are
(51:04):
like really making sure thatyou're ready for more, and all
you got to do to receive itbecause you're listening in is
you find me on Instagram.
You can find me on Instagram bygoing to IsraelDurancom and
just clicking on my Instagramsocial media link.
You find me on Instagram and youwant to direct message me.
This is very important becauseif you don't direct message me
(51:25):
like this, you're going to getthe page to actually pay for
this, and I don't want you topay for this because you're on
Mick's podcast here, so makesure you use this keyword.
You want to use the leadershipproject, all one word.
If you DM me that word, you canhave any spaces in between The
Leadership Project, between TheLeadership Project.
(51:45):
Because of Meek, we'll go aheadand give that to you at no cost
and you'll have that as aresource available for you
instantly when you DM me theword The Leadership Project.
Mick Spiers (51:57):
Thank you, Israel.
That's very kind of you and Iencourage the audience to go
ahead and do that.
So that brings us to ourconclusion.
Israel, I want to thank you forsharing your gift with us today
, the gift of your time, thegift of your wisdom, and giving
us an insight into yourframework that is helping people
to get ready, and to get readyfor growth.
Thank you so much.
Israel Duran (52:16):
Thank you.
Mick Spiers (52:18):
That was Israel
Duran, and what a powerful
reminder that your voice matters.
If you've ever hesitated tospeak up, if you've ever felt
that inner critic whisperingyou're not ready, or if you've
been sitting on a message thatthe world needs to hear, let
this episode be your sign.
It's time to rise, it's time tospeak, it's time to lead.
(52:40):
Israel's story shows us thatour biggest growth often lies
just on the other side of fearand that when we speak with
purpose, we don't just grow ourbusiness, we transform lives.
In the next episode, I'll besharing my own thoughts about
overcoming the fear of publicspeaking and some tips on how
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you can progressively get betterat the craft.
You can progressively getbetter at the craft.
Thank you for listening to TheLeadership Project at mickspiers
.
com.
A huge call out to Faris Sedekfor his video editing of all of
our video content, and to all ofthe team at TLP Joanne Gozon,
Gerald Calibo and my amazingwife,Sei Spiers.
(53:25):
I could not do this showwithout you.
Don't forget to subscribe toThe Leadership Project YouTube
channel, where we bring youinteresting videos each and
every week, and you can followus on social, particularly on
LinkedIn, facebook and Instagram.
Now, in the meantime, please dotake care, look out for each
other and join us on thisjourney, as we learn together
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and lead together.