The Leadline

The Leadline

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.


November 15, 2022 35 min

TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage?

Tamie Old, a TikTok coach and founder of The House of Gentry fashion boutique, joins us to talk about why she believes that if you aren’t using TikTok to grow your business, you’re missing out.

Having hit 100,000 followers, Tamie knows exactly what it takes to attract the ri...

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Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust. 

Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into...

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Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple streams of revenue at Gascon Horsemanship, including clinics, retreats, internships, and more! 

In this episode, Michael and Kelsey share what it’s like combining two worlds of the equine industry into one enveloping business. They also touch on the effects...

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Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education. She also happens to be the youngest certified equine facilitated practitioner through The Herd Institute. 

In this episode, Diana shares what it’s been like to start her business at such a young age and how she’s handled questioning from others who were skeptical, among other obstacles she’s had to overcome...

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September 20, 2022 41 min

Looking to boost your income with a side hustle?

In this episode, you’ll meet four equestrian women with varying backgrounds as they share how their side hustles help bring in extra money to support their horse habits.

Ashley Peterson, Gwyn Roberts, Madison Tillman, and Sally Batton have each pursued their own version of a side hustle, doing what they enjoy to make a living. They’ll share how they each got started in their business, ...

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Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come - even when you’re gone. 

In this episode, siblings Angela Jennings & Bobby Williams share the story of their mom’s company, Guaranteed Horse Products, and what it’s been like continuing the family business she left behind in January 2021. 

We’ll chat about family legacy, inheriting a family-owned business, and why ...

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They always say if you do what you love, it won’t feel like work, and my latest guest can attest to that! Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about monetizing your passion. In this episode, she shares her insights on the many ways she’s been able to grow Cathy Woods Yoga and why she believes that running a business isn’t just about hard work, but also heart ...

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Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money. Plus, learn helpful tips for SEO optimiz...

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Mastermind groups are a great way to help people achieve their goals and create a fulfilling, successful, and happy life. Karyn Greenstreet of The Success Alliance shares her top tips for those seeking to join a mastermind group, as well as advice for entrepreneurs who would like to launch and facilitate their own mastermind.



Free 3-Part Video ...

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Marissa Schaefer is an animal bodyworker and founder of EquiPro Connect. After years of struggling to streamline her bodywork business, Marissa knew it was time to create a solution and followed her gut instincts. Tune in to hear Marissa's story of ultimate sacrifice and how her true determination and grit have led her to help other equine service providers find a better way to manage their business.


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Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional Horseman's School, Colton Woods, shares his top tips to help trainers become more profitable, avoid burn out, and achieve the life of freedom they deserve.

Visit our show notes below for the links mentioned in this episode, including Colton&#...

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Starting a new horse business? Mandee shares 5 important steps that every equestrian entrepreneur should follow before settling on your final company name.





This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or yo...

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Christa Myers is an equestrian bookkeeper and financial coach who is hell bent on debunking the all-too-common belief that there's no money in horses. 

In this episode, you'll hear tips about: 

  • The proper amount you should be paying yourself out of your business
  • Bank account structures / why they're important
  • Various bookkeeping software to try (especially if you don't enjoy using QuickBooks)

  • Connect with Christa and let...

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    April Schiel (Founder, The Bedding Blocker) is a night shift medic, animal control officer, and barn owner who had one major issue in her barn that she just couldn't solve. Determined to find a solution,  April shares how she poured that frustrated energy into developing the Bedding Blocker, the ultimate shavings guard that installs on your stall door threshold.

    Instagram: @beddingblocker
    Facebook: ...

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    #032 - U.S. Army veteran wife and award-winning equine photographer Samantha Dawn Ebeling shares how she was determined to never give up on her dreams despite a troubling upbringing and the tragic loss of a loved one.

    NOTE: This episode includes mention of suicide/death. If you or someone you know is struggling, please visit for help today.


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    #031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! 

    Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping j...

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    #030 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses. 

    Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video...

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    #029 - Kate Neligan was living what she thought to be her best life in corporate America as she chased a dream of becoming a Hollywood movie mogul for more than 10 years.  

    Today, Kate has left the city life behind and now serves the equestrian industry as an Equine Partnered Life and Career Coach. She joins The Leadline to talk about how her words, thoughts, and manifestation played a huge role in her career shift. 

    You'll hear ...

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    #028 - Lela Reynolds is the powerhouse behind Cavaliere Couture, a line of athletically inspired equestrian wear for the stylish rider that strongly advocates for body positivity, self-care, and mental health.

    In this episode, Lela shares the story of how wearing her yoga pants to the barn one day inspired her to create a line of riding tights to help riders be more comfortable in the saddle.  She also gives listeners a glimpse into...

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    #027 - Everybody and their brother started a podcast during the big stay-at-home boom we all know as 2020. With the podcasting space becoming so saturated, is there still room for aspiring equestrian hosts? Glenn Hebert of Horse Radio Network says there is, but it's more work than you might think.

    Before you sit down behind the mic, tune in to hear Glenn share: 

  • How to know if podcasting is right for you
  • The best online resources ...
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