The Leadline

The Leadline

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.

Episodes

October 19, 2021 25 min

#018 - You've likely attended - or at the very least, heard of - the massive equestrian event called Equine Affaire, a 4-day exposition that occurs in Massachusetts and Ohio each year. 

We attend these conferences and trade shows from year to year, but have you ever had the opportunity to take a true behind-the-scenes look into the process and the people who are producing such a large-scale event?

Equine Affaire's president a...

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#017 - Brittney Chambers (Brittney Chambers Horsemanship and CBC Therapeutic Riding Academy) first opened her riding lesson program in 2015 with only one client and one horse. 

Today, she serves over 100 lesson clients with more than 30 on a waiting list - an accomplishment she never could have foreseen back in the days when her car trunk was serving as her mobile tack room. 

Given her amount of substantial growth over the years, Bri...

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#016 - Have you ever found yourself feeling overwhelmed by the smallest of tasks in your job or business? You may be experiencing burnout.

Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel overwhelmed, emotionally drained, and unable to meet constant demands. As the stress continues, you begin to lose the interest and motivation that led you to take on ...

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#015 - You’ve probably heard the saying, If you build it, they will come.

But what if you build something that you believe to be absolutely incredible and nothing happens?

Florida native and Babson College alumnus Nick Bourdon launched three other business models prior to landing on his final product: an email-based horse matching service called Artemis Horse Match

In this episode, Nick shares with listeners why it was so important ...

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#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.

In this episode,...

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#013 - Chanel Rhodes is a self-described "artsy-fartsy" equestrian entrepreneur who loves putting her crafty juices to good use!  

During a video shoot with her fiancé in 2019, Chanel concocted a colorful hairpiece for her mare, Lady, to wear in her mane to give her an extra pop of color. The concept was quick to gain popularity amongst Chanel's friends and family, who encouraged her to take her products to market and pu...

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#012 - Bookkeeping is a skill that every small business owner should have in their entrepreneurial arsenal, whether handled internally or outsourced to a professional. Don't just ignore your books and hope for the best! (Hint: It won't work out for the best...)

Sharnette Atkinson of Hillcrest Bookkeeping Solutions joins us to share why bookkeeping is an often-overlooked necessity in many equine businesses and how to start ad...

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#011 - In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwork required to compete in local horse shows. Determined to find a solution, she set out to create what is now known as Strider, the #1 equestrian event platform for people to find, book, and pay for top equestrian opportunities.

Today, over 90...

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#010 - Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes, or have you just been "winging" it? 

Join guest and business strategist Kelly Giordano as she talks about how equine entrepreneurs can take steps to better understand revenue and how to project their income.  

In this episode, you'l...

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#009 - More than 14 years ago, Dani Conway (Nutrition the Natural Way) was 65 pounds overweight, working long hours at a full-time corporate job, and juggling various yo-yo diets. As she attempted to find a resolution for ongoing gut and digestive issues, doctors reported her bloodwork to be normal, and yet she continued to be plagued with crazy symptoms that no one seemed to have answers for. 

After she was unexpectedly laid off by...

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#008 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!

Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has ...

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#007 - YouTube, TikTok, Facebook Live...video marketing is a big deal right now, and it's not going away any time soon!

Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er and rising YouTube personality. Lisa's debut in the YouTube space began in 2014 when she was searching for ways to save money on horse jumps by building them at home. As she pursued options that didn't involve getting a second job to pay for ...

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#006 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur. 

In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever. 

You'll hear: 

  • Why Leah sold her business in 2014 only to buy it back y...
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    #005 - Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business?

    Sadly, most advertising efforts result in disappointment. Why?!

    Tune in as Denise Alvarez (Stormlily Marketing) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earned dollars and start using the advert...

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    #004 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

    She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author...

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    #003 - Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later - when pursuing a dream to work from home to be with her dog more often - that she finally decided to convert her side hobby into her primary source of income.

    In this episode, Lisamarie talks about why building your own website is easier than ever for the DIY entrepreneur. You'll learn: 

  • How to sel...
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    #002 - Alyssa Mathews of DiscoverTheHorse shares how she has organically grown her Facebook following to over 40,000 fans since the launch of her brand in 2017 - without the use of paid Facebook advertising!

    You'll also learn:

  • Why you should upload videos directly to Facebook
  • What to do when you get stuck with your content
  • Best practices for planning ahead
  • For the full show notes and links to the resources mentioned in this episode,...

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    #001 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success.

    For the full show notes and links to resources mentioned in this episode, visit http://theleadlinepodcast.com/episode1.

    --

    Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

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    March 9, 2021 1 min

    Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategies, money tips, and more through interviews with the smartest and most innovative entrepreneurs in the equine industry.

    Join our free Facebook community of horse business owners at http://www.theleadlinepodcast.com/group.

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